mario garcia
Volume In design, we all apply volume to how we present a page. Some-times the volume is loud; sometimes it is comfortable; sometimes it is a whisper. There is a place for all three. However, like rhythm, volume should be carefully calculated, and not all sections of a publication should have the same volume. Where does one apply volume?
Determining the size and boldness of headlines is the first step. Since there are more headlines than anything else set in large type on a page, it is here that we set the tone. Very big and very bold headlines convey force, loudness and presence. Determining the size, color, and thickness of headers at the top of pages is next. When one uses a 230-point font for the word Entertainment, and crowns the page with it, then the volume for the page is set. Nothing has any chance of competing with the heaviness of the top of the page. In that case, one obviously unimportant word has drowned out the sound of the rest of the page. Next we look at the size of photographs. When a photo is too large, too dark, or too colorful, the elements around it suffer.
Play your pages as you would your own radio, TV or CD player: not too loud, not too wimpy. Enough to get the message across, appropriate to the mood and situation.
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pure design
Turning up the volume: Sports is the right section of the paper to turn the volume up. Big headlines, big photographs, and other graphic strategies help make a little noise on the page. Expressen, the Stockholm daily, requires a levelten volume on each of its pages, starting with page one. 117