mario garcia
Web design? Think books Websites are not like newspapers, magazines or television. In fact, they resemble the book more than any other medium. One buys a book because of interest in a specific topic. This is how users approach sites. A book requires total concentration, as does a website. More important, books normally separate text and photos; this is also something that should happen on websites. In terms of writing, books keep us interested throughout the narrative. Web sites should attempt to do the same. I believe that the use of the traditional pattern of journalistic writing—the inverted pyramid—may not be the best form to present information on news sites. Instead, knowing that the average computer screen allows about twenty-one lines of text before the user must scroll, we should abandon the inverted pyramid for more of a champagne glass structure, where every twenty-one lines or so the writer makes an effort to keep us interested. Anyone who likes champagne knows that every time the glass is empty, it is nice to have it refilled, and to watch new bubbles rise to the surface. 
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pure design
Easy to digest: For the publishers of the Meyers-Briggs personality test, Miller Media created an e-commerce site to highlight current products. Even at the deepest levels of the site, long running text was condensed, with stories edited into bite-sized chunks to pull readers through.
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mario garcia
The influence of books: Book design clearly delineates image from text, also useful in Web design. But the story can also employ multiple points of entry. When Miller Media published a visual biography of the life of Muhammad Ali, the color images and running text told the story of his career. But another layer was added: readers could flip through the book and read the highlights of Ali’s life through a series of large scannable captions and quotes.
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pure design
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