BrandBook
COnTEnTS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
PhiloSoPhy ByliNE logo ColoUR SPACiNg TyPEFACE PAlETTE iCoNS BRANDiNg TESTAMoNiAlS SERViCES WEBSiTE CoNTACT
Spout is a digital management studio that develops results-driven content, drives real conversation and builds healthy online communities.
OURPhilosophy
“dIGITaL MEdIa ManaGErS”
OUrBy li NE
The Spout logo must always be reproduced at a large enough size and resolution so that the individual circles are visible and do not blur. The logo must be kept in its correct proportions – the ratio between length and breadth may not change. The Spout logo may only be used upright, and may not be rotated diagonally.
OU RLogo
50px
50px
20mm
20mm
When positioning the Spout logo, a minimum space of 50px or 20mm should be kept clear on each side. The relative distance between the logo and the title should be kept constant. S PaC I n GgUiDE l iNE
G OTH A M B LAC K A B CD E FG H IJ K L M N O PQ R ST U VWXYZ abcdefgh ij k lmnop q rst uvwxyz 01 2 3 4 5 6789 GOTH A M N A R R OW LIGHT A BC DE FGHIJKL MN O PQ RST U VWXYZ ab cd e fg hij k lm n o pqrstu vwxyz 012 3 45 6789 Sans-serif | Foundry Hoefler & Frere-Jones | 2000 Designed in the 21st century but informed by the history of 20th century graphic design, Gotham is the archetypal modern classic. Spout uses Gotham Black for titles and headings, and Gotham Narrow for text. Gotham Black is used for its boldness and confidence, while Gotham Narrow is used for its readability and simplicity.
Logo Type
C70 M16 Y0 K0
C0 M0 Y0 K100
R42 G169 B224
R0 G0 B0
#2AA8E0
#000000
The three colours that are used in Spout’s visual identity are pure black, (#000000) Spout Blue, (#2AA8EO) and pure white (#FFFFFF). When placing the logo on a white background, the logo must use Spout Blue, while the text underneath uses pure white. If the logo is placed over a dark colour, both the text and the logo must use pure white. When placing the logo over a bright colour, the logo and text must use either Spout Blue or pure black.
Colo r Pal ette
S OCIaLi CoNS
021.422.1369 contact@spoutmedia.co.za www.spoutmedia.co.za
“Spout helped me by creating a business identity through beautiful and accessible products such as a website, business cards and referral pads, and also helped me to think about innovative and appropriate ways to market myself! They took time to understand the regulations around what kind of advertising I can use and what message I was trying to send.” Private Practice
“Spout Media is always fun and pleasurable to work with. They always come up with new and exciting ideas, and go out of their way to assist their clients and partners. I wouldn’t hesitate to recommend them to anyone.” Kode88
CL IE NTTestamoni al s
“Spout Media has provided digital, design and strategy services to the AFHCO group for the past one and a half years. Work done includes an AFHCO web based blog, graphic design, web design management, assistance on marketing strategy and print media. They are creative, energetic and very cost effective. I would recommend Spout for any marketing strategy, design or management services.” Wally Freeman
“Over the years of business, Spout has proven their expertise in delivering high quality content and has developed active and strong online community relating to our brand. Spout has proven that social media can work for a brand like ours.” Urban Genesis Management
“It is always a pleasure working with the staff from Spout Media. Spout Media constructed the digital platform for our company. They provided a professional, innovative and creative service which was tailored to our requirements as specialised firm. We want to express our appreciation for Spout Media’s business ethics and applaud them for the work they do.” Trencon Projects
“Money Style have been impressed by Spouts gifted understanding of business context in social media, combined with stunning design work. Bringing targeted client engagement in very meaningful way.” Moneystyle
Marketing individually tailored strategies, campaign design, target market analysis and brand identity development.
Visual Communication our in-house team of designers specialise in full visual identity creation and logo design, as well as graphic design for both digital and traditional media.
Social Media Full-service social media management, including channel selection and set-up, content creation and customer feedback.
digital Communication Specialist, full-service digital communication, from strategy and concept to implementation and maintenance O U r SE RViCE S
OUrWEB S i T E
Call
021.462.4847
contact@spoutmedia.co.za
Visit Us 26a Shortmarket Street, Cape Town, 8001.
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