You are What you Wear: Examining a Clothing Brand and How it Represents within a Skating Culture Study conducted by Marisa L. Smith Comm 151i/156i
RQ: How has the clothing label logo, Supreme, become a symbolic identifier in the skating culture? Conclusion: It relates back to the skating culture through visual themes of rebellion and urban scenery and also promoting the ideal of “standing out� by utilizing the color red with its logo.
Theme of Rebellion
Urban Surroundings
“Standing Out” w/the Color Red
Final Note