Which Is Better Pay Per View Traffic Or Pay Per Click Traffic_

Which Is Better Pay Per View Traffic Or Pay Per Click Traffic?

Tired of Google raising their pay for click charge just when your pay per click campaign (PPC) starts making a profit? Or worse having Google make an apparently arbitrary decision that your keyword is not appropriately relevant for your website and throwing out your keyword.

Consider pay per view or (PPV) traffic as an alternative. Pay per view is a relative new comer to the internet marketing business and the cost per view is considerably cheaper than the pay for click advertisement costs.

With PPV you can find keywords or URL's to target for a little as one cent per view. You will get many more targeted PPV views for the same cost as you were paying for a pay per click campaign. With a PPV pop up your ad will appear when internet users search for the keyword you have targeted for your PPV traffic campaign.

The PPV traffic is genuine not incentivized - no one is paid to click on your PPV pop up. Legitimate PPV networks also offer built in protections to prevent the same person from receiving your pop up over and over.

PPV offers other flexible targeting alternatives that may be of interest. Instead of a keyword you can choose to target URL's. You could for example chose URL's which compete with your products or services or URL's which offer products or services that compliment your site's offerings. That way when an internet shopper is searching for your competition they will see in addition to the competition's website a pop up ad for your site. These are motivated viewers who are already searching for a product or service you offer. Now there is a way to offer them your site in addition or instead of the site they were searching for.

The key to converting PPV traffic is to have a pop up that grabs the viewer's attention in the first twenty or so seconds. One of the big advantages of the PPV traffic is that your actual web site will appear when the internet searcher enters your targeted URL or keyword. Not a small ad which describes your site but your actual site.

You will want to design your landing page or web site so that the viewer who casually sees your site pop up is intrigued enough to stay on your site and shop rather than click away. Maybe you will offer a give-a-way or maybe a discount to those who click through your website pop up. Converting PPV traffic to sales is all about the pop up headline. You will want a headline that promises value to your customers.

You can start a PPV traffic campaign for less the $100. There is no reason not to explore this internet marketing opportunity. Check out a PPV traffic network. Track your results. If you need to make adjustments PPV campaigns can be easily tweaked and adjusted to ensure you are reaching the type of PPV traffic you want to reach. I think you will be pleased with the results.

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