Graphic Style Guide by Mark Delboy

Graphic Style Guide

Version 1.0 | October 24, 2017

Table of Contents This Graphic Style Guide was developed in collaboration with Product, Brand and Editorial teams. A universal approach to our templates and styles lay the foundational building blocks to our brandâ&#x20AC;&#x2122;s visual storytelling. Use this guide for brand standards and best practices.

General brand guidelines and assets are available on Brand Central: brand.usatodaynetwork.com

1.0 Overview

3.0 USA TODAY Graphics

1.1 Strategy 1.2 Quick Reference Guide 1.3 Logo/Name 1.4 Typography 1.5 Color: Digital 1.6 Color: Print 1.7 Color Accessibility 1.8 Patterning 1.9 Iconography 1.10 Tone

3.1 Enhancing Data in Social 3.2 Sub-Brands

2.0 Universal Graphics 2.1 Overview 2.2 Bar 2.3 Map

4.0 Template Use 4.1 Platforms 4.2 Tool Bar & Sizing Ramp 4.3 Scaling Graphics 4.4 Typography 4.5 Color 4.6 Maps 4.7 Choosing a Title

1.0â&#x20AC;&#x201A;Overview

What do you think of Trump’s chances of What do youthe think offour Trump’s chances serving next years of his of What doout you think of Trump’s chances of serving out the next four years of his current term? serving out the next four years of his current term? current term?

13% 13% 13%

30% 30% 30%

7% 7% 7%

What do you think of Trump’s chances of serving out think the next four years of his What do you of Trump’s chances of serving the next four years of his currentout term? current term? 7%

30%

13%

Definitely will

What do you think of Trump’s chances of serving out the next four years of his current term?

Definitely will it complete complete it

Probably Probably will will Probably Probably won’twon’t Definitely will will Definitely

23% 23%

30%

7% 13%

Definitely will complete it

Not sure Not sure

Probably will

27% 27% SOURCE iMediaEthics online poll of 1,330 adults, taken July iMediaEthics 17-19. Margin online of error: +/-of 2 percent. SOURCE poll 1,330 adults,

Probably won’t Definitely will

23%

taken July 17-19. Margin of error: +/- 2 percent.

Not sure

23% 23% 23% 27% 27% 27%

Definitely will complete Definitely it will Definitely it will complete Probably will complete it Probably will Probably Probably will won’t Probably won’t Probably won’t Definitely will Definitely will Definitely Not sure will Not sure Not sure

SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percent. SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/2 percent. SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percent.

27%

SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percent.

1.0 Overview 1.1 Strategy

We are unifying the network by amplifying the connection between our brands. This style guide and corresponding templates showcase the foundation of our newly refreshed brand elements: typeface, color, logos and graphics.

The result is the foundational set of enhanced visual storytelling opportunities for our local and USA TODAY brands.

GRAPHIC ENHANCEMENTS

COLOR RAMP

DIGITAL TYPE SPECS

Unify Sans Bold Title Unify Sans Regular Subtitle

Title Bold 30 pt Subtitle Regular 30 pt

Key Labels Semibold 24 pt

Key Labels

Unit Labels Semibold 26 pt

Unit Labels

Graph Labels Regular 20 pt

Graph Labels

Source Regular 16 pt

Source

DIGITAL TEMPL ATE

PRINT TEMPL ATE

Title Xxxxxx xxxxxxxx xxxx xxxx xxxxxxxx xxxx xxxx xxxxxxx xxxx xxxx xxxxxx xxxx xxxxx xxxxxxx xxxxxx?

Title: Xxxxxxx xxxxxxxx xxxxxxxxx xxxx xxxxxxx xxxxxxxx xxxxxxxx xxxxx xxxxx xxxx xxxxx xxx?

Title: Xxxxxxx xxxxxx xxxxx xxxx xxxx xxx xxxx xxxx xxxx xxxxx xxxxx xxxxx xxx?

Xxxxxx

XX% Xxxxxx

Xxxxxx

XX%

Xxxxxx

100% Xxxxxx

1.0 Overview 1.2 Quick Reference Guide

SOURCE Xxxxxxx xxxxxxxxxx xxxxxxxxx xxxxxxx xxxxx xxxxx xxxxx xxxxxx xxxxxxx xxxxxxx xxxxxx

SOCIAL

XX Xxxxxx

XX%

DIGITAL (DESKTOP/MOBILE)

Xxxxx

XX%

SOURCE Xxxxxxxxxx xxxxxxx xxxxxxxx Xxxxx Xxxxxx, USA TODAY

XX XX

Xxxxx

100%

Xxxxxx

XX% Xxxxx

Xxxxxx XX

XX%

Title: Xxxxxxx xxxxxx xxxxx xxxx xxxx xxx xxxx xxxx xxxx xxxxx xxxxx xxxxx xxx?

SOURCE Xxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxxxxx Xxxxx Xxxxx, USA TODAY

1 COLUMN

Xxxxxx XX SOURCE Xxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxxxxx Xxxxx Xxxxx, USA TODAY

2 COLUMN

LOCAL

USA TODAY

Daily Advertiser

USA TODAY

01. Text

Include title case local brand name in the source in digital and print

Include all caps “USA TODAY” in the source in digital and print

02. Secondary Logo 02. Primary or Secondary Logos

For use in social only

1.0 Overview 1.3 Logo/Name

Visit Brand Central at brand.usatodaynetwork.com to download local and USA TODAY logos.

DIGITA L T Y P E

Title Bold 30 pt

Subtitle Regular 30 pt

1.0 Overview 1.4 Typography

Unify Sans Bold Title Unify Sans Regular Subtitle

Key Labels Semibold 24 pt

Key Labels

Unit Labels Semibold 26 pt

Unit Labels

Graph Labels Regular 20 pt

Graph Labels

Source Regular 16 pt

Source

Digital text is Core Gray (#404040). Print text is black (0/0/0/100).

ACCENT

CORE

CORE (NEWS) BLUE #0A2149

#0E2A73

#0A32A0

#1665CF

#009BFF

#7FBDFF

#B9E1FF

#51010B

#7C0E18

#AA1E23

#CD2D37

#F03C4B

#FB8987

#FAC8C8

#38043A

#500B4E

#691464

#8A32A3

#AA50E6

#CB90F1

#E6CDFA

SPORTS RED

LIFE PURPLE

MONEY GREEN #012B1A

#01402B

#00553C

#1F8A5C

#3CC37D

#8AD8AD

#C8EBD7

#932803

#BB3C04

#E65005

#F1751D

#FA9632

#FFBB7C

#FFE1C3

#013535

#01494C

#005F64

#0A9299

#19C8D2

#91DCE3

#BEF9F5

#AF6402

#D78401

#FFA500

#FFB215

#FFBE23

#FFD47B

#FFEBC3

TECH ORANGE

TRAVEL TEAL

WEATHER YELLOW

NO DATA

CORE

CORE (OPINION) GRAY #141414

1.0 Overview 1.5 Color: Digital

#292929

#404040

#626262

#878787

#AFAFAF

RGB color ramp is used in digital applications. Universal graphics should primarily use Core Blue and Core Gray ramps. However, USA TODAY sub-brand specific graphics may use Core, Accent, and the lightest and darkest value of each color.

#D7D7D7

#EBEBEB

For USA TODAY non-sub-brand specific graphics, use the alternate colors (columns 2, 4, and 6). “No data” (#EBEBEB) is a gray reserved to show areas without data. Digital text is Core Gray. Black (#00000) is not a color in our universal digital palette.

ACCENT

CORE

CORE (NEWS) BLUE 100/6/0/90

100/6/0/60

100/6/0/30

100/6/0/0

60/3/0/0

20/0/0/0

0/100/90/90

0/100/90/60

0/100/90/30

0/100/90/0

0/60/50/0

0/20/15/0

40/100/0/90

40/100/0/60

40/100/0/30

40/100/0/0

20/60/0/0

5/20/0/0

100/0/90/90

100/0/90/60

100/0/90/30

100/0/90/0

60/0/50/0

20/0/15/0

0/50/90/45

0/50/90/30

0/50/90/15

0/50/90/0

0/30/55/0

0/15/20/0

65/0/15/90

65/0/15/60

65/0/15/30

65/0/15/0

40/0/10/0

20/0/5/0

0/15/100/50

0/15/100/20

0/15/100/10

0/15/100/0

0/5/65/0

0/0/30/0

SPORTS RED

LIFE PURPLE

MONEY GREEN

TECH ORANGE

TRAVEL TEAL

WEATHER YELLOW

NO DATA

CORE

CORE (OPINION) GRAY 0/0/0/100

0/0/0/85

0/0/0/65

0/0/0/45

0/0/0/25

0/0/0/100

0/0/0/80

0/0/0/60

0/0/0/45

0/0/0/20

0/0/0/10

GRAYSCALE

1.0 Overview 1.6 Color: Print

CMYK color ramp is used in newsprint applications. Universal graphics should primarily use Core Blue and Core Gray ramps. However, USA TODAY sub-brand specific graphics may use Core, Accent, and the lightest and darkest value of each color.

For USA TODAY non-sub-brand specific graphics, use the alternate colors and darkest value. Grayscale is reserved for print use. Note that CMYK black (0/0/0/100) is used, in print only, for the Grayscale and Opinion ramps. Black is also used for print text.

Accessibility Key

2. Background: #404040 (Core Gray)

Accessible color combination Non-Accessible color combination

1. Background: #FFFFFF (White)

UNDER 18pt #FFFFFF (White)

UNDER 18pt #009BFF (Core Blue)

OVER 18pt #FFFFFF (White)

OVER 18pt #009BFF (Core Blue)

UNDER 18pt #D7D7D7 (Core Gray Tint)

UNDER 18pt #0A32A0 (Core Blue Accent)

OVER 18pt #D7D7D7 (Core Gray Tint)

OVER 18pt #0A32A0 (Core Blue Accent)

UNDER 18pt #404040 (Core Gray)

OVER 18pt #404040 (Core Gray) UNDER 18pt #009BFF (Core Blue)

OVER 18pt #009BFF (Core Blue)

3. Background: #D7D7D7 (Core Gray Tint)

UNDER 18pt #0A32A0 (Core Blue Accent)

OVER 18pt #0A32A0 (Core Blue Accent)

UNDER 18pt #FFFFFF (White)

UNDER 18pt #009BFF (Core Blue)

UNDER 18pt #AA1E23 (Red Accent)

OVER 18pt #FFFFFF (White)

OVER 18pt #009BFF (Core Blue)

OVER 18pt #AA1E23 (Red Accent)

UNDER 18pt #404040 (Core Gray)

UNDER 18pt #0A32A0 (Core Blue Accent)

UNDER 18pt #691464 (Purple Accent)

OVER 18pt #404040 (Core Gray)

OVER 18pt #0A32A0 (Core Blue Accent)

OVER 18pt #0691464 (Purple Accent) UNDER 18pt #00553C (Green Accent)

OVER 18pt #00553C (Green Accent) UNDER 18pt #E65005 (Orange Accent)

OVER 18pt #E65005 (Orange Accent) UNDER 18pt #005F64 (Teal Accent)

OVER 18pt #005F64 (Teal Accent) UNDER 18pt #FFA500 (Yellow Accent)

OVER 18pt #FFA500 (Yellow Accent)

1.0 Overview 1.7 Color Accessibility

4. Background: #009BFF (Core Blue) UNDER 18pt #FFFFFF (White)

UNDER 18pt #D7D7D7 (Core Gray Tint)

OVER 18pt #FFFFFF (White)

OVER 18pt #D7D7D7 (Core Gray Tint)

UNDER 18pt #404040 (Core Gray)

UNDER 18pt #0A32A0 (Core Blue Accent)

OVER 18pt #404040 (Core Gray)

OVER 18pt #0A32A0 (Core Blue Accent)

Readability is important to our audiences, so we prioritize creating content that meets current accessibility and compliance standards. When writing text in digital applications, follow the guidelines of accessible color pairings. White backgrounds should be prioritized. Preferred background colors also include: Core Gray and Core Gray Tint.

All standards are set to align with minimum contrast standards (AA) with a 1.4.3 pass indicator for fonts below or above 18pts. Dots next to each style indicate accessibility: green is an accessible combination, red is not. To test more, use contrastchecker.com.

1.0 Overview 1.8 Patterning 1.10 Enhancement Assets

Patterning creates a connection our sub-brands. Patterning creates a connection acrossacross our sub-brands. Different arecover expressed through our cover images or It can betonalities used for images on social platforms on social platforms or as a subtle background element. as a background element if used subtly.

11 3

USA TODAY News

Sports

Life

Money

Travel

Tech

Weather

Opinion Full Color Sample

1.0 Overview 1.9 Iconography

Our first foundational set of icons are designed to support relevant social content. They are available as line artwork or full color illustrations.

serious

playful

1.0â&#x20AC;&#x201A;Overview 1.10â&#x20AC;&#x201A;Tone

We bring expression into our graphics through stylization. However, the tone of the content should determine the level of stylization.

For more playful content, the stylized talk bubble and iconography can be used. When content is more serious, graphic enhancements should be minimized.

2.0â&#x20AC;&#x201A;Universal Graphics

Voter turnout of young adults (ages 18-29) in recent US presidential elections

$25 billion

2004 48%

What do you think of Trumpâ&#x20AC;&#x2122;s chances of serving out the next four years of his current term?

Annual spending (in billions) after each industry reached $5 billion in sales:

Number of laws that state legislatures passed before municipalities were able to establish competing rules

30%

$20

13%

2008

Definitely will complete it

$15

52%

VT.

Probably will

N.H.

$10

2012

MASS.

Probably wonâ&#x20AC;&#x2122;t

49%

$5 Year 1

2016

R.I. CONN.

Definitely will

23%

N.J. DEL.

Not sure

50%

SOURCE Center for Research on Civic Learning

1. BA R

2.0 Universal Graphics 2.1 Overview

Home video

Broadband access

Marijuana

Basic cable

27% 5 or 6 SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percent.

SOURCE Arcview

MD.

2. FEVER LI N E

Our first universal graphic style templates represent the foundational graphs for our brands.

0 or 1

SOURCE League of Cities

3 . D ON U T

4. M AP

Universal graphics should primarily use Core Blue and Core Gray ramps.

Voter turnout of young adults (ages 18-29) in recent US presidential elections

Job openings by industry (in thousands) 800 thousand

2004 48%

600

2008 52%

355

400

2012 49%

200

2016 50%

Trade & Transit

2010 SOURCE Center for Research on Civic Learning

Hospitality

Government

Construction

2015

SOURCE Arcview

1. BA R - HO RIZO N TA L

2.0 Universal Graphics 2.2 Bar

Education

Horizontal Bar: for data representing a portion of a whole when a key is not necessary. The light gray (#EBEBEB) bars suggest 100%.

2 . BA R - V E RT I C A L

Vertical Bar: best used for data that has more variables.

Number of laws that state legislatures passed before municipalities were able to establish competing rules

Lafayette, Lousiana named happiest city in the United States

Where is Gannett’s headquarters located?

McLean, Virginia Du

lles

Gannett Headquarters

Acc ess

Rd .

MASS.

495

sB ne Jo

N.J.

Lafayette, Louisiana

CONN.

ra n

R.I.

W es

N.H.

Dr .

VT.

DEL.

lly

Tyson’s Galleria

5 or 6

123

o dis

0 or 1

SOURCE League of Cities

SOURCE Arcview

SOURCE League of Cities

1. M A P - US

2.0 Universal Graphics 2.3 Map

. lvd

MD.

2 . MA P - STAT E

Foundational map styles include continent, region and detail. Prioritize a high contrast scale of color.

3 . MA P - D E TA I L

3.0â&#x20AC;&#x201A;USA TODAY Graphics

Number of uninsured people (in millions) under: Current Law

27%

of voters support the GOP bill

‘16

GOP Bill

‘15 2014

Football Head Injuries Rising

2017

Support Don’t support

2018

2019

2020

2021

Source iMediaEthics online poll

1. D O N UT EN H A N C E D

2. FEVER LIN E ENHANCED

3 . BA R G R A P H E N HAN CE D

4 . I N FO B OX

5 . FAC T

Local and USA TODAY social guidelines are available on Brand Central 6. LISTICA L

3.0 USA TODAY 3.1 Enhancing Data in Social

7. STAT

8 . STAT

Social platforms allow for opportunities to create fun, snackable social content.

9 . FAC T

We express a lighter tone through the use of icons, graphics, and talk bubbles with a digestible amount of copy. Social posts should be more image-based.

1 . S PORTS

3.0 USA TODAY 3.2 Sub-Brands

2. LIFE

3. M O N EY

4. TECH

Use the designated color ramps for USA TODAY sub-brand specific content.

5 . T R AV E L

6 . WE AT H E R

7. O PI NI O N

4.0â&#x20AC;&#x201A;Template Use

Title Xxxxxx xxxxxxxx xxxx xxxx xxxxxxxx xxxx xxxx xxxxxxx xxxx xxxx xxxxxx xxxx xxxxx xxxxxxx xxxxxx?

Title: Xxxxxxx xxxxxxxx xxxxxxxxx xxxx xxxxxxx xxxxxxxx xxxxxxxx xxxxx xxxxx xxxx xxxxx xxx?

Xxxxxx

XX%

Digital

XX% Xxxxxx

Xxxxxx

XX%

XX% Xxxxx

Xxxxx

100%

Xxxxxx

XX%

XX% SOURCE Xxxxxxx xxxxxxxxxx xxxxxxxxx xxxxxxx xxxxx xxxxx xxxxx xxxxxx xxxxxxx xxxxxxx xxxxxx

SOURCE Xxxxxxxxxx xxxxxxx xxxxxxxx Xxxxx Xxxxxx, USA TODAY

DIGITAL (DESKTOP/MOBILE)

Title: Xxxxxxx xxxxxx xxxxx xxxx xxxx xxx xxxx xxxx xxxx xxxxx xxxxx xxxxx xxx?

Title: Xxxxxxx xxxxxx xxxxx xxxx xxxx xxx xxxx xxxx xxxx xxxxx xxxxx xxxxx xxx? Xxxxxx

Xxxxxx

XX XX

SOCIAL

Xxxxxx

XX XX

Xxxxx

XX Xxxxxx XX SOURCE Xxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxxxxx Xxxxx Xxxxx, USA TODAY

1 COLUMN

4.0 Template Use 4.1 Platforms

Xxxxxx XX SOURCE Xxxxxxxx xxxxxxx xxxxxxxxxx xxxxxx xxxxxxxx Xxxxx Xxxxx, USA TODAY

2 COLUMN

For each graph type, there is one template for digital platforms (desktop/mobile and social) and one for print (1 column and 2 column). Templates are built in Illustrator (.AI). Use the first artboard in the digital template to build a graphic for both desktop and mobile.

Note that height is flexible in the digital template (desktop/mobile), but in social it is not. Flexible digital heights should be increased in 10 px increments and print heights in 11 pt increments.

Title

Bar (s)

Title Xxxxxxxx xxxxxxxxx xxxx xxxxxxx xxxxxxxx xxxxxxxx xxxxx xxxxx xxxx xxxxx xxx?

Social

Desktop

Title Xxxxxx xxxxxxxx xxxx xxxx xxxxxxxx xxxx xxxx xxxxxxx xxxx xxxx xxxxxx xxxx xxxxx xxxxxxx xxxxxx?

Xxxxxx For Single Use For Percentage

XX xxxxx For Multiple Use Y-Axes

Source Social

SOURCE Xxxxxxxxxx xxxxxxxxx xxxxxxx xxxxx xxxxx xxxxx xxxxxx xxxxxxx xxxxxxx xxxxxx

Desktop

SOURCE Xxxxxxxxxx xxxxxxx xxxxxxxx Xxxxx Xxxxxx, USA TODAY

Item

Font

Digital

Social

Directions

Title

Unify Sans Bold

30 pt

45 pt

Key Labels

Unify Sans Semibold

24 pt

35 pt

Unit Labels

Unify Sans Semibold

26 pt

Scale

1. Build donut within the digital artboard (700px wide) using the placeholder template, building blocks and paragraph styles. The template is built with Illustrator’s Pie Tool. Select the donut and go to Object > Graph > Data This will bring up the data sheet, replace the numbers with the new percentages, in order of “largest to smallest.” After the data is correct, press enter. The largest percentage will be the first slice of the donut and should line up with the call out that is already in place. The call out does not move.

Call Outs For transparency, lower opacity to 75%

Bounding Lines

XX%

XXXX

XXXXXX XXXXXX

2. After the donut and labels look good, select the donut and go to Object > Ungroup > Yes. This will allow you to scale the donut for the other artboards. Call Out

Unify Sans Bold

34 pt

Scale

Source

Unify Sans Regular

16 pt

20 pt

Key Xxxxxxx

Xxxxxx

Xxxxxxxx

4. Before scaling, double check that “Scale stroke and effects” is selected under “Object > Transform > Scale,” press OK 5. Scale to correct size (Social = 983px wide), and make sure strokes and type are scaling with graphic.

Xxxxxxx

4.0 Template Use 4.2 Tool Bar & Sizing Ramp

3. Copy and paste the graphic to the social artboard.

Each template includes the building blocks necessary to execute each graph across all platforms: desktop, mobile, social, and print.

The type and graphic specs vary across each platform. Please refer to the Tool Bar and Sizing Ramp that are in each of the working files.

Title: Xxxxxx xxxxxxxx xxxx xxxx xxxxxxxx xxxx xxxx xxxxxxx xxxx xxxx xxxxxx xxxx xxxxx xxxxxxx xxxxxx?

Title: Xxxxxxx xxxxxxxx xxxxxxxxx xxxx xxxxxxx xxxxxxxx xxxxxxxx xxxxx xxxxx xxxx xxxxx xxx? Xxxxxx

Xxxxx XX

Xxxxx

Xxxxx XX

Xxxxx

Xxxxxxx

Xxxxx

Source: Xxxxxxxxxx xxxxxxx xxxxxxxx xxxxxxx xxxxxx xxxxxxx xxxxxxx xxxxxxxxx xxxxxxx Xxxxx Xxxxxx / USA TODAY

Source: Xxxxxxx xxxxxxxxxx xxxxxxxxx xxxxxxx xxxxx xxxxx xxxxx xxxxxx xxxxxxx xxxxxxx xxxxxx

D IG ITA L

4.0 Template Use 4.3 Scaling Graphics

Refer to the directions in the Sizing Ramp for how to scale the digital graphic for social.

@usatoday

SOC I A L

Title Unify Sans Bold

What do you think of Trumpâ&#x20AC;&#x2122;s chances of serving out the next four years of his current term?

30%

Unit Labels Unify Sans Semibold

Call Out Unify Sans Semibold

13% Definitely will complete it

Key Labels Unify Sans Semibold

Probably will Probably wonâ&#x20AC;&#x2122;t Definitely will

23%

Not sure

27%

Source Unify Sans Regular

4.0 Template Use 4.4 Typography

SOURCE iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percent.

Logo *Used only in social

Unify Sans is used for all Graphic Style type. For type sizes in each platform, refer to the Sizing Ramp located in the template.

Accent Accent Core Gray

Accent

Core Accent Core

Core

Tint Tint Core

Tint

Shade Shade

your views of Donald Trump what1A. doSelective you think Colorabout Ramp his chances of serving the four years of his current term? Accent Accent Shade

Shade

Core Blue

Sports Sports Red Red

Sports Red

Life Life Purple Purple

Life Purple

Money Money Green Green

Money Green

Tech Tech Orange Orange

Tech Orange

Core

Tint Tint Core

Tint

30%

2A. Political Map

13%

Definitely will Probably will

Tint Tint

Core Blue

Core Core Accent

Core Core

Core Core Blue Blue

Accent

Accent Accent

Whatever Color ColorRamps Ramps Color Ramps Color Ramps

Ramps

Probably wonâ&#x20AC;&#x2122;t Definitely wonâ&#x20AC;&#x2122;t Travel Teal

Travel Teal

Weather Weather Yellow Yellow

Weather Yellow

Opinion Opinion Gray Gray

Accent

Core

23%

Travel Travel Teal Teal

Color Ramps Opinion Gray

Tint

Not sure

27%

Source: USA TODAY/iMediaEthics online poll of 1,330 adults, taken July 17-19. Margin of error: +/- 2 percentage points.

Opinion Gray

Shade

1B. Full Color Ramp

Accent

Core

@usatoday Tint

2B. Weather Map

Core Blue

Sports Red

Life Purple

Money Green

Tech Orange

Travel Teal

Weather Yellow

Opinion Gray

4.0 Template Use 4.5 Color

Universal graphics should primarily use Core Blue and Core Gray ramps. 1A is an example using Core, Accent, and the lightest and darkest value. Using alternate values from the ramp maximizes contrast. When necessary, the full ramp can be used as seen in 1B.

USA TODAY sub-brand specific graphics may use Core, Accent, and the lightest and darkest value of each color. Non-sub-brand specific graphics may use the alternate colors outlined in the color ramp. Ex: political and weather maps (2A and 2B).

1 Open Mapbox and select “Light” style 2 Search for your location > zoom in 3 Turn off map labels and any minor details that aren’t necessary to communicate the message in the infographic. Labels can be added in the Detailed Map Template using USAT styles. 4 Screenshot map

Mapbox screenshot

4.0 Template Use 4.6 Maps

USAT Custom Map

5 Place screenshot into Detailed Map Template > Image Trace (3 Colors) > Expand. Customize colors and labels using USAT Styles outlined in Detailed Map Template.

World, US, and state maps are provided within the Map Template. When more customization is necessary, you can use Mapbox. Create a free account at mapbox.com.

Your graphic title supporting subtitle

4.0 Template Use 4.7 Choosing a Title

As a best practice, try to limit title length. The title should be a quick glance at the content featured in the graph.

When necessary, a subtitle - or chatter - can be added. Wherever possible, include the increments in the headline.

Together we will evolve our visual storytelling

Download the latest graphic templates on Brand Central. brand.usatodaynetwork.com