2022 Full Deck by Realty Oasis

WHAT do

real estate professionals really want?

Slide 1

I want to keep more of MY MONEY.

Slide 2

I want top tier marketing support.

Slide 3

I want to own my own business some day.

Slide 4

I don’t want to be told how to run MY BUSINESS.

Slide 5

I want to receive education, mentoring, and business coaching.

Slide 6

At Metro Brokers, we say “YES” to what you want.

Slide 7

YES! You can have it all…

Find out how much more you can get for so much less than the other guys.

Start, grow, and finish your real estate career. . . . . . . Keep up to 100% of your commissions. . . . . . . . . . . . . Freedom to join a team or start a team . . . . . . . . . . . . Freedom to own your own office. . . . . . . . . . . . . . . . . . Freedom to start your own company. . . . . . . . . . . . . . . Superior Tier 1 marketing support. . . . . . . . . . . . . . . . . Opportunity to get what you really want. . . . . . . . . . . .

Slide 8

FOUNDERS and history In 1976 six enterprising real estate brokers decided that they had had enough!

Brokerages were keeping too much of their brokerage fees. Brokerages were controlling too much of their business. At that time, many brokerages did not even allow women in the business. Years before the advent of teams, these individuals realized that they had to have their own company. But they did not want to be out on their own so they created a whole new concept. Totally independent companies, working under a common trade-name and pooling resources. This enabled them to be larger than their individual companies, while still allowing control of all aspects of their own business. Metro Brokers was born and over 45 years later the concept is even more powerful today than when it was originally created.

Slide 9

METRO BROKERS — we have un-franchised

the franchise and branded the unbranded.

We are looking for industry mavericks… not sheep. We are not a franchise. We are a marketing and branding association.  No national or state franchise fees of any kind

 No territory restrictions

 No splits off the top of any kind

 No production and recruiting requirements

 No company software fees

 No annual audits

 No initial set up fees

 No “must use” software, service, products, or vendors

Slide 10

METRO BROKERS today The largest member-owned real estate marketing and brand association in Colorado. The largest number of combined independent real estate companies in Colorado.

Slide 11

METRO BROKERS achievements & success 46

635

Active Members

Years in Business

Current Locations and Growing

Slide 12

$3.10

Billion in Volume Production

5,460

Transactions Yearly

8.5

Transactions Per Broker

*2020 Production volume

METRO BROKERS mission OUR MISSION Providing the framework, structure, brand and freedom for real estate brokers to work professionally, efficiently, ethically, and profitably.

Slide 13

WHAT brand value does MBI offer?  Since 1976 Metro Brokers has been a valuable, recognized brand name across the great state of Colorado. Our consistent media and marketing efforts continue to build powerful brand awareness that brings instant credibility and drives business to our members. Over the years, that is how Metro Broker members have sold over $55 billion in Colorado Real Estate.  More freedom, more opportunities and fewer constraints, means satisfaction and success at Metro Brokers.  Metro Brokers offers multiple locations throughout Colorado. You choose which office to affiliate with or you may open your own. Each location is independently owned and operated.

Slide 14

TIER 1 MARKETING what is it?  Tier 1 involves ACTIVE, top-level, brand building through television,

outdoor, video, digital, SEO/SEM, social media and website presence. Most real estate agents never get this level of brand support.  Tier 2 offices and companies usually provide passive, mid-level marketing

such as brochures and company branded sales materials.

 Tier 3 companies and associates build brand equity and awareness through

personal relationships and referrals.

Slide 15

TIER 1 MEDIA SUPPORT you need for success  Broadcast

 Print

 Cable

 Infomercials

 Satellite

 Re-marketing

 Streaming/OTT

 Pay-per-click

 Banner Display

 Pre-roll video

 Transit & Billboard  SEO/SEM  TV Market Updates  Social Media Our members’ monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: television, video, digital, SEO/SEM, social media and website presence. Slide 16

METRO BROKERS provides Tier 1 marketing support Your monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: Television, Outdoor, Digital, Social, and Web Search

Slide 17

METRO BROKERS 2022 ADVERTISING AND MEDIA PLAN

Slide 18

MEDIA PLACEMENT RATIONALE Seasonality-advertising to run April-September, strongest months for real estate sales Target:  Adults 25-54, looking to purchase or sell a home Geography:  Denver, Colorado Springs, Grand Junction

Slide 19

Media Mix to include:  Broadcast Television in all markets  Streaming/OTT in Denver and Colorado Springs  Cable Television in Denver and Colorado Springs

BROADCAST TELEVISION Focus on Morning News, Daytime, Evening News, Late News, Late Fringe and Weekends. Most cost effective areas of daily programming. Stations:  Denver: KCNC, KDVR, KMGH, KUSA, KWGN  Colorado Springs: KKTV, KRDO, KXRM  Grand Junction: KREX, KFQX

Slide 20

METRO MINUTES TELEVISION  One minute tips positioning Metro Brokers as the authority on Real Estate in Colorado

 Monthly interview segments on Great Day Colorado in Denver and Living Local in Colorado Springs

 Tips on the home buying process in-  Production of interviews and tips included at no charge cluding financing, staging, inventory  Runs on KDVR/KWGN in Denver and KXRM/KXTU in Colorado Springs

Slide 21

CABLE TELEVISION Denver and Colorado Springs — Target networks that are most efficient in reaching potential home buyers and sellers Networks include:  CNN, DISCOVERY, ESPN, FOOD, FOX NEWS, HGTV, HISTORY, MSNBC, TBS, TNT  No cable in Grand Junction due to budget limitations

Slide 22

SOCIAL MEDIA

Insertion on all major Social Media platforms

Slide 23

STREAMING/VIDEO ON DEMAND  Targets by ZIP code  Insertion on streaming platforms and demographics targeting adult home buyers and sellers. Insertion on Comcast/Effec Runs in Denver, Colorado Springs tive Video on Demand and Grand Junction  Insertion on Apple TV, Amazon Fire, Roku, Crackle

Slide 24

REACH/FREQUENCY Adults 25-54 (April 1 – Septemeber 30)  Denver: KCNC, KDVR, KMGH, KUSA, KWGN 90% reach, 6.2 frequency | Total impressions: 10,640,000 | Total spots: 1945  Colorado Springs: KKTV, KRDO, KXRM 89% reach, 7.5 frequency | Total impressions: 6,626,000 | Total spots: 1608  Grand Junction: KREX, KFQX 78% reach, 6.3 frequency | Total impressions: 1,092,000 | Total spots: 660 Spot totals do not include streaming, which delivers impressions, not a specified number of commercials.

Slide 25

DIGITAL MARKETING ONLINE ADVERTISING Adults 25-54  Denver, Colorado Springs, Grand Junction and Greeley  Campaigns: PPC, Smart Map Ads, Video Pre-Roll, Competitive Video Targeting, Display & Re-marketing  1,035,136 Impressions | 22,669 annual clicks | 346,576 video views  Reach across Mobile, Tablets, Computers and TV Screens targeted by visitors web use.  Top websites advertised on: FoxNews.com, 9News.com, TheDenverChannel.com, APNews.com, TheGuardian.com, USAToday.com, Accuweather.com, Dailywire.com, TheBlaze.com, Weather.com, MSNBC.com, A&E.com, CNN.com, NYPost.com, NBCNews.com, History.com, Disney.com, ESPN.com, ABCNews.com

Slide 26

STATE OF THE ART Website

Your monthly investment provides a state of the art website that delivers over 20,000 visitors per month. You can have your own custom website that is optimized for your specific areas of expertise and service area.

Slide 27

HOW will Metro Brokers benefit me?  By providing powerful brand awareness throughout Colorado.  Metro Brokers delivers instant credibility.  By driving business to you.  By enabling our members to generate more than $58 billion in sales.  You will never have to explain your company.

Slide 28

WHAT does that mean for you? You have complete independence as a real estate broker.

Slide 29

WHAT does that mean for you? You’re in business for yourself but not by yourself.

Slide 30

WHAT does that mean for you? You get more freedom, more opportunities and fewer restraints.

Slide 31

WHAT does that mean for you? You can choose an existing office to affiliate with or open your own office. Each office is independently owned and operated.

Slide 32

WHAT does that mean for you? Metro Brokers spends more money per broker on Tier 1 marketing and branding than any other independent company in Colorado real estate.

Slide 33

WHAT does that mean for you? Your nominal monthly investment will give you Tier 1 marketing support that most brokers can’t access.

Slide 34

WHAT does that mean for you? You will receive the marketing support you’ve always dreamed of.

Slide 35

WHAT does that mean for you? Immediate brand equity that would normally take years to develop.

Slide 36

ARE YOU considering a career in real estate? 

Begin as a new agent and grow to the business level of your choice.



Work with top, experienced professionals in the industry.



Get the support you need to grow.



Slide 37

Never have to leave the brand to achieve your career goals.

OPPORTUNITIES within Metro Brokers The Metro Brokers brand offers you the opportunity to work professionally in every phase of real estate: commercial, residential, and property management.  A BROKER ASSOCIATE – looking for a change from your current company, or experienced enough to consider becoming an Independent Broker, or eager for a business culture that lets you blend your work and lifestyle.  AN INDEPENDENT BROKER – with an entrepreneurial spirit looking for an income model that lets you benefit more from your work, or ready to become an Employing Broker with associates that you can mentor to everyone’s advantage.

Slide 38

OPPORTUNITIES within Metro Brokers  A TEAM LEADER – who is seeking a stepping-stone to the satisfaction of owning their real estate brokerage, to generate income without constraints.  AN EMPLOYING BROKER – who seeks the satisfaction of owning their business, making their own decisions and ready to generate income beyond your day-to-day commissions, while building a legacy of long-term value.

Slide 39

OPPORTUNITIES within Metro Brokers  A COMPANY OWNER – who wants the independence to pursue business and build relationships utilizing your personal strengths and interests, with a company that will appreciate your experience and optimize your success.  AN OFFICE OWNER – There comes that time when you seek to put your team on the map. Turn your team into a “Real Company.”

Slide 40

THE VALUE of mentoring 

Supportive environment.



Sharing valuable knowledge.



Encouragement at every stage of your career.



In the vast majority of instances, you will receive one-on-one training.



Always someone to turn to.



Collaborative, not judgmental.

Slide 41

JOIN an existing office or choose your own location NEBRASKA

WYOMING

Fort Collins

UTAH

Greeley Boulder Dillon

Denver

Grand Junction

Current office locations

Colorado Springs

Pueblo

Pagosa Springs

ARIZONA

Slide 42

NEW MEXICO

KANSAS

COLORADO

OKLAHOMA

METRO BROKERS bill of rights  Our company by-laws state in writing that, “75% of all monthly investments are allocated on marketing and branding.” 

NO PROFITS paid to anyone.



NO SALARIES to any corporate leadership.

 Volunteer Board of Directors — All are active Metro Broker REALTORS®.  Run by real estate professionals, for real estate professionals.  Owned and operated by member REALTORS®.

Slide 43

METRO BROKERS is a marketing

and branding association. Investment allocation

 Marketing and branding . . . 75%  Administrative costs. . . . . . . 11%  Employees and staffing . . . . 7%

75%

 Building and facilities. . . . . . 7%

11% 7%

Slide 44

MEET the Metro Brokers leadership team  All volunteers.  Elected by members.  Responsible for all business decisions.  Find out how you can be part of this team.

Kim Wermerskirchen President 25 Years, The W Real Estate Group

Jerry Biesboer President Elect 29 Years, Realty Oasis

Darrell Evangelista Secretary 27 Years, First Choice RE Brokers

Mike Mensendick Director 7 Years, Colorado Home Sales

Christie Martin Director 22 Years, Martin Realty

Kay Corken Director 28 Years, Kay Real Estate

Tony Marietta Director 47 Years, Marietta and Company

Katie Roberts Director 11 Years, +5 Inc

Stacye Pratt Director 15 Years, LSP Real Estate LLC

Ron Hetherington Treasurer 43 Years, Hetherington Properties

Guy LaGuardia Director 33 Years, Colorado Realty Source

Mark Eibner Past President 36 Years, Realty Oasis

Dean Yocum Director 14 Years, Marston and Blue LLC

Perri Smith Manager of Administration 23 Years at Metro Brokers

350+ years of real estate experience representing 8 different real estate companies. Slide 45

MEET your marketing and media team PRINT AND MAIL

Bridget Van Vorous

30+ years experience IT, Real Estate, & CRM solutions

Nancy Tanner

30+ years experience Direct Mail & Printing

Holly Bea-Weaver 35+ years experience Copy & Content Writer

Gregory Isenhart 37+ years experience Strategic Marketing

22+ years experience Digital Media, Web development, SEO

Margie Fish

Cindy Vaughan-Sanger

30+ years experience Graphic Design & Sign Printing

35+ years experience Graphic Design & Marketing

Danny Atkeisson

30+ years experience Branding, Design, & Printing Slide 46

Bryan Mosley

Gina Budny

22+ years experience TV & Video Production

CORPORATE Headquarters

Englewood, Colorado

Over 5,280 square feet of meeting rooms, conference rooms, training facilities and a convenient location.

Metro Brokers members own their building. Located in Englewood, Colorado on the fabulous Hilton Denver Inverness Gold Club.

Slide 47

WHY I JOINED Metro Brokers  “I was tired of RE/MAX telling me how to run my business.” – Sam B, Denver

 “Coldwell Banker just did not provide the ROI that I needed to prosper.” – Jennifer S, Englewood  “I realized the company controlled my team. Metro Brokers offered me the solution I needed for real freedom.” – John T, Grand Junction

Slide 48

MAKE YOUR MOVE today! CALL 303-843-0100 TODAY!

Today there are more opportunities at Metro Brokers for real estate professionals than any other company in the industry. Make your move to regain control of your own business!

Slide 49

BUILD IT. KEEP IT. All offices are independently owned and operated. Office culture and services will vary dramatically.

Slide 50

LOCATION, location, location Glendale/Colorado Blvd

Littleton/Highlands Ranch

Englewood/Inverness

Slide 51

MOST COMMON pitfalls

87% of Brokers will fail. Here are the top 10 reasons why…

1 Interested vs committed

2 Not strategic

3 Fear of mistakes & the desire to look good

4 No (or wrong) role model

5 Gas station is only open 1 day a week for 1 hour

Slide 52

6 Monday - Friday, 9:00 - 6:00 mentality

7 No sales swagger

8 No goal broken into numbers that get measured

9 Poor schedule, weak routines

10 Lack of financial management

THE 90/10 rule

applies to real estate more than it does to any sales profession.

 REALTORS® with 16 years or more experience had a median gross income of $75,000 — down from $86,500 in 2019.  REALTORS® with 2 years or less experience had a median gross income of $8,500 — a decrease from $8,900 in 2019.  65% of all REALTORS® were female, up slightly from 64% last year.  REALTORS® worked 35 hours per week in 2020, down from 36 hours in 2019.  23% reported no transactions in 2020. Another 32% reported between 1 and 5 transactions in 2020.

Slide 53

CASH FLOW quadrant POOR E

RICH B

Employee (E): Brokerage Employee

Business Owner (B): Team Lead / Broker-Owner

• Hard Working • Marginal increases in compensation over time • Eventual Salary cap

BOUND S Self-Employed (S): Active Agent

• You are your own boss, but also have to do all the work • Higher earnings traded for less freedom • Only so many hours in the day = limits on profitability

Slide 54

• No longer restrained by time, • Multiple agents working for you • Build a team, work less, collect more profit

FREE I Investor (I): High-Growth Business Owner

• Ultimate goal • Full automation through technology • Passive Income, your money works for you

10,000 hours…

works out to be 20 hours per week for 10 years. 10 years is a long time, but consider that the average American watches five hours of television a day!

 20 x 52 = 1,040 . . . . . . . . . . . . . . . . . . . . . . . . 10 Years  30 x 52 = 1,560 . . . . . . . . . . . . . . . . . . . . . . . . 6 Years  40 x 52 = 2,080 . . . . . . . . . . . . . . . . . . . . . . . . 5 Years  60 x 52 = 3,120 . . . . . . . . . . . . . . . . . . . . . . . . 3 Years

WHO ARE YOU? Slide 55

WHAT’S THE DIFFERENCE

making it or breaking it? We invest in your business from day one.  50 touch “top of mind” marketing  Leads, leads, leads  Systems, systems, systems  Customer relationship management (CRM)  Top-flight staffing and assistance  Face-to-face real life mentoring

Slide 56

THIS IS A RELATIONSHIP AND CRM BUSINESS. Real Estate is what you sell, relationships are what you build.

Slide 57

MEET your support company & mentors Mark Eibner

Alison Eibner

Tina Gadpaille

• • • • •

Broker/Owner

Innovator Contracts Listing Specialist Training Mentoring

Broker/Owner

Broker/TM Team

Tech Specialist Contracts Listing Specialist Training Mentoring

Transactions Contracts Deadlines Escrow Processor Training

Alex Eibner

Evin Hughes

Josh Graham

• • • • •

TM Team

Transactions Deadlines Systems Workflow Tech Specialist

Client Concierge

Marketing Specialist

Onboarding CRM Specialist Client Touches Social Media Writing/Blogging

Graphic Design Photos Digital Marketing Drone/360 Tours Signs, Measuring

Over 125 years of real estate experience and support. Slide 58

58 PLUS client touches a year (MCFL)  American Lifestyle Magazine . . . . . . . . . . . . . . . . . 6x100  CO Home News - Mail Chimp . . . . . . . . . . . . . . . . .12x100  Boomerang Direct Marketing . . . . . . . . . . . . . . . . .12x100  Letter & Item of Value - BB . . . . . . . . . . . . . . . . . .12x100  Quarterly Market Update Video . . . . . . . . . . . . . . . . 4x100  A+ A,B,C,D Contact Follow-up . . . . . . . . . . . . . . . . .12x100

My Customer For Life (MCFL) Slide 59

AMERICAN Lifestyle Magazine Premier custom magazine 6 times each year

High Quality

Customizable

Automatic Slide 60

BOOMERANG Monthly Gift Cards 12 localized touches a year specifically target to your area. NEBRASKA

WYOMING

Fort Collins

UTAH

Greeley Boulder Dillon

Denver

Grand Junction

Colorado Springs

Pueblo

Pagosa Springs

ARIZONA

NEW MEXICO

Slide 61

KANSAS

COLORADO

OKLAHOMA

MONTHLY item of value mailer High-quality monthly newsletters. 12 monthly touches

Slide 62

MONTHLY CO Home News email newsletter High-quality, local-based information and statistically driven Real Estate stats. 12 monthly touches.

Slide 63

SOFTWARE

Slide 64

BUILDING your business

Slide 65

BRAND EQUITY

RETURN on investment Metro Brokers

Play the entire Brokerage field and never change your BRAND. Keep your Brand Equity

More freedom, more opportunities, and more support, means more success at metro Brokers. COST

FLAT-FEE

SPLIT

BRAND

NETWORK

LOCATIONS COST

$124/Mo.

Independent

Associate 100%

Associate 90%

Associate 80%

Associate 70%

Core Team

$200/Mo.

$320/Mo.

$200/Mo.

$100/Mo.

$50/Mo.

$25/Mo.

$350/Ea.

MISC.

Additional Fees Yearly O &E Insurance Board of Choice License & Testing Fees

Miscellaneous Business Cards/Signage Mass Mailing Materials/Postage Personal Marketing Personal Phone/Electronics

BROKERAGE

FLAT-FEE SPLIT SHOWINGS PHONE/FAX SUPPLIES OFFICES SOFTWARE TM CONCIERGE All fees are based on ACH payments for Office/Metro Brokers fees. Credit Cards cost additional 3%.

Slide 66

RETURN on investment BUYER

Team Listing

Gimme

LISTING REFERRALS Go For No

Pre-approved and ready to preview homes. These deals are anticipated to be situations where ISA/Team provides a qualified buyer client that is ready to preview homes. Easy “hand-offs”.

30%

SOI

ISA Set--not a Gimme--Brokers take on Repore Someone else set the appt., but the agent still had to earn the business. If TL qualifies lead and sets buyer consult appt. for Buyer Agent. Also any inet, team lead that provides this buyer as a buyer.

40%

Team Lead Team Generated / Agent Converted. Lead comes from TL and OSA qualifies lead and coverts to client. (It is expected that the majority of deals will be leads supplied by TL that OSA converts to client). Agent SOI If Buyer comes from Agent Sphere of Influence (SOI) 100% from the Brokers World.

Slide 67

Listing referrals from Buyer Internet Leads, Yard Sign Calls and Open Houses.

50% 60% 90%

Listing referrals from Agent Sphere of influence. Working with TM team.

10% 35% 90%

*Leveraging any type of showing assistant costs 10% **Inbound and Outbound broker referrals are paid at business or SOI.

COMMISSION SPLIT calculator Agent SOI Lead

CHANGE BLUE CELLS ONLY

Gross Commission

11,975

350

12,325

Commission after Admin Fee

12,325

Total Income to OSA per Sale

$7,395

COMMISSION SPLIT CALCULATOR

Broker/Team Admin Fee

Year 1

$6,163

Sides

Annual Net Income Potential

$29,580

Total 1st Year Income Potential

$112,158

Year 2 Annual Net Income Potential

$59,204

Total 2nd Year Income Potential

$174,727

$73,950

$78,454

Total 3rd Year Income Potential

$228,823

$4,930

2.5%

40%

$479,000

$3,698

Sides $4,930

2.5%

30% Sides

$3,698

Per month 1.5 Sides $101,558

Sides $10,156

Sides $3,808

Per month 2.25

Sides

Annual Net Income Potential

50%

$479,000

Sides

Year 3

Slide 68

60%

2.5%

“Gimme”

$479,000

Total Commission Check

$479,000

ISA Gen Lead

Average Sale Price

Transaction Fee

2.5%

Web Lead

Sides $130,756

Per month 2.8

Sides $15,691

Sides $3,923

CRM and accountability

Slide 69

THE ON-BOARDING process From Zero to 60 in 3 simple steps 0

30 ONLINE CE SHOP

SCHOOL

ON-BOARDING PHASE I | ON-BOARDING PHASE II | CRM MARKETING PREPARATION

TUESDAY—THURSDAY MEETINGS |

60 TUESDAY—THURSDAY MEETINGS

180 Slide 70

Online school

$300

Exam Prep

$200

DORA

$485

3 years

Testing

$90

$66 retake

Background

$50 + 20

TOTAL

$1,145

Approx

LICENSE TO INCOME

0 MEETINGS

| EXAM PREP | TEST | DORA‐MBI‐R

0 ON-BOARDING

START TO LICENSE

REALTOR®

$600

$55

MBI

$149

E&O

$200

Annual

TOTAL

$949

$46.00 MLS

$124.00 MBI

$25.00 R&O

$195.00 month

QUESTIONS?

Slide 71