WHAT do
real estate professionals really want?
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I want to keep more of MY MONEY.
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I want top tier marketing support.
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I want to own my own business some day.
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I don’t want to be told how to run MY BUSINESS.
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I want to receive education, mentoring, and business coaching.
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At Metro Brokers, we say “YES” to what you want.
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YES! You can have it all…
Find out how much more you can get for so much less than the other guys.
Start, grow, and finish your real estate career. . . . . . . Keep up to 100% of your commissions. . . . . . . . . . . . . Freedom to join a team or start a team . . . . . . . . . . . . Freedom to own your own office. . . . . . . . . . . . . . . . . . Freedom to start your own company. . . . . . . . . . . . . . . Superior Tier 1 marketing support. . . . . . . . . . . . . . . . . Opportunity to get what you really want. . . . . . . . . . . .
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FOUNDERS and history In 1976 six enterprising real estate brokers decided that they had had enough!
Brokerages were keeping too much of their brokerage fees. Brokerages were controlling too much of their business. At that time, many brokerages did not even allow women in the business. Years before the advent of teams, these individuals realized that they had to have their own company. But they did not want to be out on their own so they created a whole new concept. Totally independent companies, working under a common trade-name and pooling resources. This enabled them to be larger than their individual companies, while still allowing control of all aspects of their own business. Metro Brokers was born and over 45 years later the concept is even more powerful today than when it was originally created.
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METRO BROKERS — we have un-franchised
the franchise and branded the unbranded.
We are looking for industry mavericks… not sheep. We are not a franchise. We are a marketing and branding association. No national or state franchise fees of any kind
No territory restrictions
No splits off the top of any kind
No production and recruiting requirements
No company software fees
No annual audits
No initial set up fees
No “must use” software, service, products, or vendors
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METRO BROKERS today The largest member-owned real estate marketing and brand association in Colorado. The largest number of combined independent real estate companies in Colorado.
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METRO BROKERS achievements & success 46
635
Active Members
Years in Business
37
Current Locations and Growing
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$3.10
Billion in Volume Production
5,460
Transactions Yearly
8.5
Transactions Per Broker
*2020 Production volume
METRO BROKERS mission OUR MISSION Providing the framework, structure, brand and freedom for real estate brokers to work professionally, efficiently, ethically, and profitably.
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WHAT brand value does MBI offer? Since 1976 Metro Brokers has been a valuable, recognized brand name across the great state of Colorado. Our consistent media and marketing efforts continue to build powerful brand awareness that brings instant credibility and drives business to our members. Over the years, that is how Metro Broker members have sold over $55 billion in Colorado Real Estate. More freedom, more opportunities and fewer constraints, means satisfaction and success at Metro Brokers. Metro Brokers offers multiple locations throughout Colorado. You choose which office to affiliate with or you may open your own. Each location is independently owned and operated.
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TIER 1 MARKETING what is it? Tier 1 involves ACTIVE, top-level, brand building through television,
outdoor, video, digital, SEO/SEM, social media and website presence. Most real estate agents never get this level of brand support. Tier 2 offices and companies usually provide passive, mid-level marketing
such as brochures and company branded sales materials.
Tier 3 companies and associates build brand equity and awareness through
personal relationships and referrals.
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TIER 1 MEDIA SUPPORT you need for success Broadcast
Cable
Infomercials
Satellite
Re-marketing
Streaming/OTT
Pay-per-click
Banner Display
Pre-roll video
Transit & Billboard SEO/SEM TV Market Updates Social Media Our members’ monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: television, video, digital, SEO/SEM, social media and website presence. Slide 16
METRO BROKERS provides Tier 1 marketing support Your monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: Television, Outdoor, Digital, Social, and Web Search
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METRO BROKERS 2022 ADVERTISING AND MEDIA PLAN
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MEDIA PLACEMENT RATIONALE Seasonality-advertising to run April-September, strongest months for real estate sales Target: Adults 25-54, looking to purchase or sell a home Geography: Denver, Colorado Springs, Grand Junction
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Media Mix to include: Broadcast Television in all markets Streaming/OTT in Denver and Colorado Springs Cable Television in Denver and Colorado Springs
BROADCAST TELEVISION Focus on Morning News, Daytime, Evening News, Late News, Late Fringe and Weekends. Most cost effective areas of daily programming. Stations: Denver: KCNC, KDVR, KMGH, KUSA, KWGN Colorado Springs: KKTV, KRDO, KXRM Grand Junction: KREX, KFQX
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METRO MINUTES TELEVISION One minute tips positioning Metro Brokers as the authority on Real Estate in Colorado
Monthly interview segments on Great Day Colorado in Denver and Living Local in Colorado Springs
Tips on the home buying process in- Production of interviews and tips included at no charge cluding financing, staging, inventory Runs on KDVR/KWGN in Denver and KXRM/KXTU in Colorado Springs
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CABLE TELEVISION Denver and Colorado Springs — Target networks that are most efficient in reaching potential home buyers and sellers Networks include: CNN, DISCOVERY, ESPN, FOOD, FOX NEWS, HGTV, HISTORY, MSNBC, TBS, TNT No cable in Grand Junction due to budget limitations
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SOCIAL MEDIA
Insertion on all major Social Media platforms
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STREAMING/VIDEO ON DEMAND Targets by ZIP code Insertion on streaming platforms and demographics targeting adult home buyers and sellers. Insertion on Comcast/Effec Runs in Denver, Colorado Springs tive Video on Demand and Grand Junction Insertion on Apple TV, Amazon Fire, Roku, Crackle
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REACH/FREQUENCY Adults 25-54 (April 1 – Septemeber 30) Denver: KCNC, KDVR, KMGH, KUSA, KWGN 90% reach, 6.2 frequency | Total impressions: 10,640,000 | Total spots: 1945 Colorado Springs: KKTV, KRDO, KXRM 89% reach, 7.5 frequency | Total impressions: 6,626,000 | Total spots: 1608 Grand Junction: KREX, KFQX 78% reach, 6.3 frequency | Total impressions: 1,092,000 | Total spots: 660 Spot totals do not include streaming, which delivers impressions, not a specified number of commercials.
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DIGITAL MARKETING ONLINE ADVERTISING Adults 25-54 Denver, Colorado Springs, Grand Junction and Greeley Campaigns: PPC, Smart Map Ads, Video Pre-Roll, Competitive Video Targeting, Display & Re-marketing 1,035,136 Impressions | 22,669 annual clicks | 346,576 video views Reach across Mobile, Tablets, Computers and TV Screens targeted by visitors web use. Top websites advertised on: FoxNews.com, 9News.com, TheDenverChannel.com, APNews.com, TheGuardian.com, USAToday.com, Accuweather.com, Dailywire.com, TheBlaze.com, Weather.com, MSNBC.com, A&E.com, CNN.com, NYPost.com, NBCNews.com, History.com, Disney.com, ESPN.com, ABCNews.com
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STATE OF THE ART Website
Your monthly investment provides a state of the art website that delivers over 20,000 visitors per month. You can have your own custom website that is optimized for your specific areas of expertise and service area.
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HOW will Metro Brokers benefit me? By providing powerful brand awareness throughout Colorado. Metro Brokers delivers instant credibility. By driving business to you. By enabling our members to generate more than $58 billion in sales. You will never have to explain your company.
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WHAT does that mean for you? You have complete independence as a real estate broker.
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WHAT does that mean for you? You’re in business for yourself but not by yourself.
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WHAT does that mean for you? You get more freedom, more opportunities and fewer restraints.
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WHAT does that mean for you? You can choose an existing office to affiliate with or open your own office. Each office is independently owned and operated.
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WHAT does that mean for you? Metro Brokers spends more money per broker on Tier 1 marketing and branding than any other independent company in Colorado real estate.
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WHAT does that mean for you? Your nominal monthly investment will give you Tier 1 marketing support that most brokers can’t access.
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WHAT does that mean for you? You will receive the marketing support you’ve always dreamed of.
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WHAT does that mean for you? Immediate brand equity that would normally take years to develop.
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ARE YOU considering a career in real estate?
Begin as a new agent and grow to the business level of your choice.
Work with top, experienced professionals in the industry.
Get the support you need to grow.
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Never have to leave the brand to achieve your career goals.
OPPORTUNITIES within Metro Brokers The Metro Brokers brand offers you the opportunity to work professionally in every phase of real estate: commercial, residential, and property management. A BROKER ASSOCIATE – looking for a change from your current company, or experienced enough to consider becoming an Independent Broker, or eager for a business culture that lets you blend your work and lifestyle. AN INDEPENDENT BROKER – with an entrepreneurial spirit looking for an income model that lets you benefit more from your work, or ready to become an Employing Broker with associates that you can mentor to everyone’s advantage.
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OPPORTUNITIES within Metro Brokers A TEAM LEADER – who is seeking a stepping-stone to the satisfaction of owning their real estate brokerage, to generate income without constraints. AN EMPLOYING BROKER – who seeks the satisfaction of owning their business, making their own decisions and ready to generate income beyond your day-to-day commissions, while building a legacy of long-term value.
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OPPORTUNITIES within Metro Brokers A COMPANY OWNER – who wants the independence to pursue business and build relationships utilizing your personal strengths and interests, with a company that will appreciate your experience and optimize your success. AN OFFICE OWNER – There comes that time when you seek to put your team on the map. Turn your team into a “Real Company.”
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THE VALUE of mentoring
Supportive environment.
Sharing valuable knowledge.
Encouragement at every stage of your career.
In the vast majority of instances, you will receive one-on-one training.
Always someone to turn to.
Collaborative, not judgmental.
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JOIN an existing office or choose your own location NEBRASKA
WYOMING
Fort Collins
UTAH
Greeley Boulder Dillon
Denver
Grand Junction
Current office locations
Colorado Springs
Pueblo
Pagosa Springs
ARIZONA
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NEW MEXICO
KANSAS
COLORADO
OKLAHOMA
METRO BROKERS bill of rights Our company by-laws state in writing that, “75% of all monthly investments are allocated on marketing and branding.”
NO PROFITS paid to anyone.
NO SALARIES to any corporate leadership.
Volunteer Board of Directors — All are active Metro Broker REALTORS®. Run by real estate professionals, for real estate professionals. Owned and operated by member REALTORS®.
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METRO BROKERS is a marketing
and branding association. Investment allocation
Marketing and branding . . . 75% Administrative costs. . . . . . . 11% Employees and staffing . . . . 7%
75%
Building and facilities. . . . . . 7%
11% 7%
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7%
MEET the Metro Brokers leadership team All volunteers. Elected by members. Responsible for all business decisions. Find out how you can be part of this team.
Kim Wermerskirchen President 25 Years, The W Real Estate Group
Jerry Biesboer President Elect 29 Years, Realty Oasis
Darrell Evangelista Secretary 27 Years, First Choice RE Brokers
Mike Mensendick Director 7 Years, Colorado Home Sales
Christie Martin Director 22 Years, Martin Realty
Kay Corken Director 28 Years, Kay Real Estate
Tony Marietta Director 47 Years, Marietta and Company
Katie Roberts Director 11 Years, +5 Inc
Stacye Pratt Director 15 Years, LSP Real Estate LLC
Ron Hetherington Treasurer 43 Years, Hetherington Properties
Guy LaGuardia Director 33 Years, Colorado Realty Source
Mark Eibner Past President 36 Years, Realty Oasis
Dean Yocum Director 14 Years, Marston and Blue LLC
Perri Smith Manager of Administration 23 Years at Metro Brokers
350+ years of real estate experience representing 8 different real estate companies. Slide 45
MEET your marketing and media team PRINT AND MAIL
Bridget Van Vorous
30+ years experience IT, Real Estate, & CRM solutions
Nancy Tanner
30+ years experience Direct Mail & Printing
Holly Bea-Weaver 35+ years experience Copy & Content Writer
Gregory Isenhart 37+ years experience Strategic Marketing
22+ years experience Digital Media, Web development, SEO
Margie Fish
Cindy Vaughan-Sanger
30+ years experience Graphic Design & Sign Printing
35+ years experience Graphic Design & Marketing
Danny Atkeisson
30+ years experience Branding, Design, & Printing Slide 46
Bryan Mosley
Gina Budny
22+ years experience TV & Video Production
CORPORATE Headquarters
Englewood, Colorado
Over 5,280 square feet of meeting rooms, conference rooms, training facilities and a convenient location.
Metro Brokers members own their building. Located in Englewood, Colorado on the fabulous Hilton Denver Inverness Gold Club.
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WHY I JOINED Metro Brokers “I was tired of RE/MAX telling me how to run my business.” – Sam B, Denver
“Coldwell Banker just did not provide the ROI that I needed to prosper.” – Jennifer S, Englewood “I realized the company controlled my team. Metro Brokers offered me the solution I needed for real freedom.” – John T, Grand Junction
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