WHAT do
real estate professionals really want?
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I want to keep more of MY MONEY.
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I want top tier marketing support.
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I want to own my own business some day.
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I don’t want to be told how to run MY BUSINESS.
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I want to receive education, mentoring, and business coaching.
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At Metro Brokers, we say “YES” to what you want.
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YES! You can have it all…
Find out how much more you can get for so much less than the other guys.
Start, grow, and finish your real estate career. . . . . . . Keep up to 100% of your commissions. . . . . . . . . . . . . Freedom to join a team or start a team . . . . . . . . . . . . Freedom to own your own office. . . . . . . . . . . . . . . . . . Freedom to start your own company. . . . . . . . . . . . . . . Superior Tier 1 marketing support. . . . . . . . . . . . . . . . . Opportunity to get what you really want. . . . . . . . . . . .
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FOUNDERS and history In 1976 six enterprising real estate brokers decided that they had had enough!
Brokerages were keeping too much of their brokerage fees. Brokerages were controlling too much of their business. At that time, many brokerages did not even allow women in the business. Years before the advent of teams, these individuals realized that they had to have their own company. But they did not want to be out on their own so they created a whole new concept. Totally independent companies, working under a common trade-name and pooling resources. This enabled them to be larger than their individual companies, while still allowing control of all aspects of their own business. Metro Brokers was born and over 45 years later the concept is even more powerful today than when it was originally created.
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METRO BROKERS — we have un-franchised
the franchise and branded the unbranded.
We are looking for industry mavericks… not sheep. We are not a franchise. We are a marketing and branding association. No national or state franchise fees of any kind
No territory restrictions
No splits off the top of any kind
No production and recruiting requirements
No company software fees
No annual audits
No initial set up fees
No “must use” software, service, products, or vendors
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METRO BROKERS today The largest member-owned real estate marketing and brand association in Colorado. The largest number of combined independent real estate companies in Colorado.
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METRO BROKERS achievements & success 45
635
Active Members
Years in Business
35
Current Locations and Growing
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6,654
Transactions Yearly
$2.93
Billion in Volume Production
*2019 Production volume
METRO BROKERS mission OUR MISSION Providing the framework, structure, brand and freedom for real estate brokers to work professionally, efficiently, ethically, and profitably.
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WHAT brand value does MBI offer? Since 1976 Metro Brokers has been a valuable, recognized brand name across the great state of Colorado. Our consistent media and marketing efforts continue to build powerful brand awareness that brings instant credibility and drives business to our members. Over the years, that is how Metro Broker members have sold over $55 billion in Colorado Real Estate. More freedom, more opportunities and fewer constraints, means satisfaction and success at Metro Brokers. Metro Brokers offers multiple locations throughout Colorado. You choose which office to affiliate with or you may open your own. Each location is independently owned and operated.
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TIER 1 MARKETING what is it? Tier 1 involves ACTIVE, top-level, brand building through television,
outdoor, video, digital, SEO/SEM, social media and website presence. Most real estate agents never get this level of brand support. Tier 2 offices and companies usually provide passive, mid-level marketing
such as brochures and company branded sales materials.
Tier 3 companies and associates build brand equity and awareness through
personal relationships and referrals.
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TIER 1 MEDIA SUPPORT you need for success Broadcast
Cable
Infomercials
Satellite
Re-marketing
Streaming/OTT
Pay-per-click
Banner Display
Pre-roll video
Transit & Billboard SEO/SEM TV Market Updates Social Media Our members’ monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: television, video, digital, SEO/SEM, social media and website presence. Slide 16
METRO BROKERS provides Tier 1 marketing support Your monthly investment is leveraged to provide millions of dollars of Tier 1 Marketing Support including: Television, Outdoor, Digital, Social, and Web Search
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STATE OF THE ART Website
Your monthly investment provides a state of the art website that delivers over 20,000 visitors per month. You can have your own custom website that is optimized for your specific areas of expertise and service area.
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HOW will Metro Brokers benefit me? By providing powerful brand awareness throughout Colorado. Metro Brokers delivers instant credibility. By driving business to you. By enabling our members to generate more than $55 billion in sales. You will never have to explain your company.
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WHAT does that mean for you? You have complete independence as a real estate broker.
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WHAT does that mean for you? You’re in business for yourself but not by yourself.
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WHAT does that mean for you? You get more freedom, more opportunities and fewer restraints.
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WHAT does that mean for you? You can choose an existing office to affiliate with or open your own office. Each office is independently owned and operated.
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WHAT does that mean for you? Metro Brokers spends more money per broker on Tier 1 marketing and branding than any other independent company in Colorado real estate.
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WHAT does that mean for you? Your nominal monthly investment will give you Tier 1 marketing support that most brokers can’t access.
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WHAT does that mean for you? You will receive the marketing support you’ve always dreamed of.
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WHAT does that mean for you? Immediate brand equity that would normally take years to develop.
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ARE YOU considering a career in real estate? Begin as a new agent and grow to the business level
of your choice.
Work with top, experienced professionals in the industry. Get the support you need to grow. Never have to leave the brand
to achieve your career goals.
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OPPORTUNITIES within Metro Brokers The Metro Brokers brand offers you the opportunity to work professionally in every phase of real estate: commercial, residential, and property management. A BROKER ASSOCIATE – looking for a change from your current company, or experienced enough to consider becoming an Independent Broker, or eager for a business culture that lets you blend your work and lifestyle. AN INDEPENDENT BROKER – with an entrepreneurial spirit looking for an income model that lets you benefit more from your work, or ready to become an Employing Broker with associates that you can mentor to everyone’s advantage.
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OPPORTUNITIES within Metro Brokers A TEAM LEADER – who is seeking a stepping-stone to the satisfaction of owning their real estate brokerage, to generate income without constraints. AN EMPLOYING BROKER – who seeks the satisfaction of owning their business, making their own decisions and ready to generate income beyond your day-to-day commissions, while building a legacy of long-term value.
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OPPORTUNITIES within Metro Brokers A COMPANY OWNER – who wants the independence to pursue business and build relationships utilizing your personal strengths and interests, with a company that will appreciate your experience and optimize your success. AN OFFICE OWNER – There comes that time when you seek to put your team on the map. Turn your team into a “Real Company.”
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THE VALUE of mentoring Supportive environment. Sharing valuable knowledge. Encouragement at every stage of your career. In the vast majority of instances, you will receive
one-on-one training.
Always someone to turn to. Collaborative, not judgmental.
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JOIN an existing office or choose your own location NEBRASKA
WYOMING
Fort Collins
UTAH
Greeley Boulder Dillon
Denver
Grand Junction
Current office locations
Colorado Springs
Pueblo
Pagosa Springs
ARIZONA
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NEW MEXICO
KANSAS
COLORADO
OKLAHOMA
METRO BROKERS bill of rights Our company by-laws state in writing that, “75% of all monthly investments are allocated on marketing and branding.” NO PROFITS paid to anyone. NO SALARIES to any corporate leadership. Volunteer Board of Directors — All are active Metro Broker REALTORS®. Run by real estate professionals, for real estate professionals. Owned and operated by member REALTORS®.
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METRO BROKERS is a marketing
and branding association. Investment allocation
Marketing and branding . . . 75% Administrative costs. . . . . . . 11% Employees and staffing . . . . 7%
75%
Building and facilities. . . . . . 7%
11% 7%
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7%
MEET the Metro Brokers leadership team All volunteers. Elected by members. Responsible for all business decisions. Find out how you can be part of this team.
Mark Eibner President 35 Years, Realty Oasis
Kim Wermerskirchen President Elect 24 Years, The W Real Estate Group
Jerry Biesboer Treasurer 28 Years, Realty Oasis
Darrell Evangelista Secretary 26 Years, First Choice Real Estate Brokers
Andy Laarsen Past President 37 Years, Laarsen Realty, Inc
Christie Martin Director 21 Years, Martin Realty
Kay Corken Director 27 Years, Kay Real Estate
Ron Hetherington Director 42 Years, Hetherington Properties
Tony Marietta Director 46 Years, Marietta and Company
Lisa Davis Customer Service Specialist 5 Years at Metro Brokers
Perri Smith Manager of Administration 21 Years at Metro Brokers
300+ years of real estate experience representing 8 different real estate companies. Slide 36
MEET your marketing and media team PRINT AND MAIL
Bridget Van Vorous
30+ years experience IT, Real Estate, & CRM solutions
Nancy Tanner
Gregory Isenhart
30+ years experience Direct Mail & Printing
37+ years experience Strategic Marketing
Bryan Mosley
22+ years experience Digital Media, Web development, SEO
Cindy Vaughan-Sanger 35+ years experience Graphic Design & Marketing
Holly Bea-Weaver 35+ years experience Copy & Content Writer
Gina Budny
22+ years experience TV & Video Production
Paige Wiese
12+ years experience Social, SEO, & Website Marketing
Danny Atkeisson
30+ years experience Branding, Design, & Printing
Margie Fish
30+ years experience Graphic Design & Sign Printing Slide 37
CORPORATE Headquarters
Englewood, Colorado
Over 5,280 square feet of meeting rooms, conference rooms, training facilities and a convenient location.
Metro Brokers members own their building. Located in Englewood, Colorado on the fabulous Hilton Denver Inverness Gold Club.
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WHY I JOINED Metro Brokers “I was tired of RE/MAX telling me how to run my business.” – Sam B, Denver
“Coldwell Banker just did not provide the ROI that I needed to prosper.” – Jennifer S, Englewood “I realized the company controlled my team. Metro Brokers offered me the solution I needed for real freedom.” – John T, Grand Junction
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MAKE YOUR MOVE today! CALL 303-843-0100 TODAY!
Today there are more opportunities at Metro Brokers for real estate professionals than any other company in the industry. Make your move to regain control of your own business!
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BUILD IT. KEEP IT. All offices are independently owned and operated. Office culture and services will vary dramatically.
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LOCATION, location, location Glendale/Colorado Blvd
Littleton/Highlands Ranch
Englewood/Inverness
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MOST COMMON pitfalls
87% of Brokers will fail. Here are the top 10 reasons why…
#
1 Interested vs committed
#
2 Not strategic
#
# #
3 Fear of mistakes & the desire to look good 4 No (or wrong) role model 5 Gas station is only open 1 day a week for 1 hour
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6 Monday - Friday, 9:00 - 6:00 mentality
#
7 No sales swagger
#
8 No goal broken into numbers that get measured
#
9 Poor schedule, weak routines
#
10 Lack of financial management
#
CASH FLOW quadrant POOR E
RICH B
Employee (E): Brokerage Employee
Business Owner (B): Team Lead / Broker-Owner
• Hard Working • Marginal increases in compensation over time • Eventual Salary cap
BOUND S Self-Employed (S): Active Agent
• You are your own boss, but also have to do all the work • Higher earnings traded for less freedom • Only so many hours in the day = limits on profitability
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• No longer restrained by time, • Multiple agents working for you • Build a team, work less, collect more profit
FREE I Investor (I): High-Growth Business Owner
• Ultimate goal • Full automation through technology • Passive Income, your money works for you
10,000 hours…
works out to be 20 hours per week for 10 years. 10 years is a long time, but consider that the average American watches five hours of television a day!
20 x 52 = 1,040 . . . . . . . . . . . . . . . . . . . . . . . . 10 Years 30 x 52 = 1,560 . . . . . . . . . . . . . . . . . . . . . . . . 6 Years 40 x 52 = 2,080 . . . . . . . . . . . . . . . . . . . . . . . . 5 Years 60 x 52 = 3,120 . . . . . . . . . . . . . . . . . . . . . . . . 3 Years
WHO ARE YOU? Slide 45
WHAT’S THE DIFFERENCE
making it or breaking it? We invest in your business from day one. 50 touch “top of mind” marketing Leads, leads, leads Systems, systems, systems Customer relationship management (CRM) Top-flight staffing and assistance Face-to-face real life mentoring
Slide 46
THIS IS A RELATIONSHIP AND CRM BUSINESS. Real Estate is what you sell, relationships are what you build.
Slide 47
MEET your support company & mentors Mark Eibner
Alison Eibner
Tina Gadpaille
• Innovator • Contracts • Listing Specialist • Training • Mentoring
• Tech Specialist • Contracts • Listing Specialist • Training • Mentoring
• Transactions • Contracts • Deadlines • Escrow Processor • Training
Alex Eibner
Evin Hughes
Josh Graham
• Transactions • Deadlines • Systems • Workflow • Tech Specialist
• Onboarding • CRM Specialist • Client Touches • Social Media • Writing/Blogging
• Graphic Design • Photos • Digital Marketing • Drone/360 Tours • Signs, Measuring
Broker/Owner
TM Team
Broker/Owner
Client Concierge
Broker/TM Team
Marketing Specialist
Over 119 years of real estate experience and support. Slide 48
50 PLUS client touches a year American Lifestyle Magazine . . . . . . . . . . . . . . . . . 6x100 CO Home News - Mail Chimp . . . . . . . . . . . . . . . . .12x100 Boomerang Direct Marketing . . . . . . . . . . . . . . . . .12x100 Letter & Item of Value - BB . . . . . . . . . . . . . . . . . .12x100 Quarterly Market Update Video . . . . . . . . . . . . . . . . 4x100 A+ A,B,C,D Contact Follow-up . . . . . . . . . . . . . . . . .12x100
Total-top-of-mind marketing Slide 49
AMERICAN Lifestyle Magazine Premier custom magazine 6 times each year
High Quality
Customizable
Automatic Slide 50
BOOMERANG Monthly Gift Cards 12 localized touches a year specifically target to your area. NEBRASKA
WYOMING
Fort Collins
UTAH
Greeley Boulder Dillon
Denver
Grand Junction
Colorado Springs
Pueblo
Pagosa Springs
ARIZONA
NEW MEXICO
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KANSAS
COLORADO
OKLAHOMA
MONTHLY item of value mailer High-quality monthly newsletters. 12 monthly touches
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MONTHLY CO Home News email newsletter High-quality, local-based information and statistically driven Real Estate stats. 12 monthly touches.
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SOFTWARE
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BRAND EQUITY
RETURN on investment Metro Brokers
Play the entire Brokerage field and never change your BRAND. Keep your Brand Equity
More freedom, more opportunities, and more support, means more success at metro Brokers. COST
FLAT-FEE
SPLIT
BRAND
NETWORK
LOCATIONS COST
$121/Mo.
Independent
Associate 100%
Associate 90%
Associate 80%
Associate 70%
Core Team
$200/Mo.
$320/Mo.
$200/Mo.
$100/Mo.
$50/Mo.
$25/Mo.
$350/Ea.
$350/Ea.
MISC.
Additional Fees Yearly O &E Insurance Board of Choice License & Testing Fees
Miscellaneous Business Cards/Signage Mass Mailing Materials/Postage Personal Marketing Personal Phone/Electronics
BROKERAGE
FLAT-FEE SPLIT SHOWINGS PHONE/FAX SUPPLIES OFFICES SOFTWARE TM CONCIERGE All fees are based on ACH payments for Office/Metro Brokers fees. Credit Cards cost additional 3%.
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RETURN on investment BUYER
Team Listing
Gimme
LISTING REFERRALS Go For No
Pre-approved and ready to preview homes. These deals are anticipated to be situations where ISA/Team provides a qualified buyer client that is ready to preview homes. Easy “hand-offs”.
30%
SOI
ISA Set--not a Gimme--Brokers take on Repore Someone else set the appt., but the agent still had to earn the business. If TL qualifies lead and sets buyer consult appt. for Buyer Agent. Also any inet, team lead that provides this buyer as a buyer.
40%
Team Lead Team Generated / Agent Converted. Lead comes from TL and OSA qualifies lead and coverts to client. (It is expected that the majority of deals will be leads supplied by TL that OSA converts to client). Agent SOI If Buyer comes from Agent Sphere of Influence (SOI) 100% from the Brokers World.
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Listing referrals from Buyer Internet Leads, Yard Sign Calls and Open Houses.
50% 60% 90%
Listing referrals from Agent Sphere of influence. Working with TM team.
10% 35% 90%
*Leveraging any type of showing assistant costs 10% **Inbound and Outbound broker referrals are paid at business or SOI.
COMMISSION SPLIT calculator Agent SOI Lead
CHANGE BLUE CELLS ONLY
Gross Commission
11,975
11,975
11,975
11,975
350
350
350
350
12,325
12,325
12,325
12,325
0
0
0
0
Commission after Admin Fee
12,325
12,325
12,325
12,325
Total Income to OSA per Sale
$7,395
COMMISSION SPLIT CALCULATOR
Broker/Team Admin Fee
0%
Year 1
$6,163
Sides
Annual Net Income Potential
$29,580
4
Total 1st Year Income Potential
$112,158
18
Year 2 Annual Net Income Potential
$59,204
8
Total 2nd Year Income Potential
$174,727
27
$73,950
$78,454
10
Total 3rd Year Income Potential
$228,823
34
$4,930
12
2.5%
40%
$479,000
$3,698
Sides $4,930
1
2.5%
30% Sides
$3,698
1
Per month 1.5 Sides $101,558
16
Sides $10,156
2
Sides $3,808
1
Per month 2.25
Sides
Annual Net Income Potential
50%
$479,000
Sides
Sides
Year 3
Slide 57
60%
2.5%
“Gimme”
$479,000
Total Commission Check
$479,000
ISA Gen Lead
Average Sale Price
Transaction Fee
2.5%
Web Lead
Sides $130,756
20
Per month 2.8
Sides $15,691
3
Sides $3,923
1
CRM and accountability
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THE ON-BOARDING process From Zero to 60 in 3 simple steps 0
30 ONLINE CE SHOP
SCHOOL
30
60
ON-BOARDING PHASE I | ON-BOARDING PHASE II | CRM MARKETING PREPARATION
TUESDAY—THURSDAY MEETINGS |
30
60 TUESDAY—THURSDAY MEETINGS
180 Slide 59
Online school
$300
1x
Exam Prep
$200
1x
DORA
$485
3 years
Testing
$90
$66 retake
Background
$50 + 20
1x
TOTAL
$1,145
Approx
LICENSE TO INCOME
0 MEETINGS
60
| EXAM PREP | TEST | DORA‐MBI‐R
0 ON-BOARDING
START TO LICENSE
REALTOR®
$600
$55
MBI
$149
1x
E&O
$200
Annual
TOTAL
$949
$40.00 MLS
$121.00 MBI
$25.00 R&O
$186.00 month
QUESTIONS?
Slide 60
JOIN Metro Brokers today! CALL 303-843-0100
More freedom, more opportunities and more mentoring from experienced brokers, means success at Metro Brokers.
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