THE SELLER EXPERIENCE AshleyMeredithHomes.com Ashley Meredith Homes Team @AshleyMeredithHomes
As a leading Real Estate agent in the Triad area with a great depth of experience, I am a wellregarded REALTOR® and an industry innovator. Buying and selling a home is a complex and often deeply personal endeavor. With my collaborative approach to real estate, I believe the client deserves the full service and attention that only a team of experts can consistently provide. At Ashley Meredith Homes, we aim to deliver top results and a seamless transaction experience for all our clients.
I was born and raised in the Greensboro, High Point area and have a great connection to the Triad. I have been involved in the community as a past Fisher Park board member, a Weatherspoon Art Museum board member and sit currently on the board for Preservation Greensboro. I am especially passionate about the preservation of Historic Homes and enjoy spending time in my community advocating the importance of preserving and restoring the history of Greensboro. I also love being outdoors and am a big supporter of Lebauer Park in downtown Greensboro.
I have re-invested into my industry in a multitude of ways throughout my career which has given me the knowledge and skills to expertly guide my clients to reach their goals. My success is contributed not only to my passion for real estate, but also to my care regarding the process of buying and selling. The client relationship is especially important to me and I am dedicated to fulfilling all your real estate needs.
THE BENEFIT OF EXPERIENCE
Chairman’s Circle Diamond Award 2023
#8
Chairman’s Circle Platinum Award 2020, 2021, and 2022
Chairman’s Circle Gold Award 2018, 2019
President’s Circle Award 2016, 2017
Top 1% of Berkshire Hathaway HomeServices associates nationally
for residential units, out of 55,000 agents internationally
Top 1.5% in the Nation for America’s Best Realtors
Newsweek, 2022, 2021 and 2020
Top 100 Agents in North Carolina for America’s Best Realtors
Newsweek, 2022, 2021 and 2020
America’s Best Real Estate Professionals
Real Trends, 2022, 2021
Real Estate Newsmaker
RISMedia, 2022, 2021
Top Performer in Greensboro
Certifed Luxury Specialist
Client Testimonials
“Ashley Meredith is incredibly easy to work with. Every sale is diferent and we certainly had interesting quirks to go along with ours - but she makes the entire process easier by being so proactive and creative. I was honestly not expecting a quick sale on our home. I bow to the real estate guru that is Ashley Meredith and highly recommend her as your next agent. Just wish there was a way to give her MORE STARS on this review!”
Mariana Bryce
“Ashley is a consummate professional. This was our frst time selling a home and she was with us every step of the way. She set very reasonable expectations for what we could look forward to during the process, followed through on every action that was set before her, and helped us navigate every obstacle. I couldn’t imagine a house sale going any beter than it did with her help. You could not go wrong with Ashley.”
Alex & Cynthia Parks
“Ashley’s confdence to sell our home was by far the most reassuring after several atempts to sell. Ashley guided us to present the house strategically when many other REALTORS® did not. This speaks to her experience and knowledge in this feld. By doing so, we were under contract in 72 hours!!!! She is professional while also friendly. Our favorite aspect was that she was willing met meet us at our favorite watering hole. This made the experience of selling our home much more enjoyable and created a relaxed and honest atmosphere.”
Meagan Patillo
Patti Walters, REALTOR®
What I love about real estate is that every home and every client is unique. Each transaction presents a distinct set of circumstances and opportunities. My approach is rooted in listening, providing honest advice, and maintaining adaptability, all while keeping a steadfast focus on your ultimate goal.
Twenty years of person-to-person sales experience has given me the tools to build successful relationships. As your Realtor®, I am committed to guiding you through the journey of buying or selling a home, offering integrity, skill, and clear communication every step of the way.
Let’s embark on this journey together and turn your real estate dreams into reality.
THE BENEFIT OF EXPERIENCE
Chairman’s Circle Diamond Award 2023
for residential units, out of 55,000 agents internationally #8
Professional Organizations
National Realtor Association Member
Education
TheOhioStateUniversity-BachelorofArts
Community Involvement
AFS-USAInternationalExchangeVolunteer
Ensuring the real estate experience is always beter than what you expected. Service that exceeds.
Client Testimonials
“From the frst moment of discussing the sale of our home to the last fnishing touches of staging it for sale, and the closure itself, we have been very impressed by Pati’s competence, artful skill, and complete dedication. She has great intuition and made the perfect choices to update our house. She worked ceaselessly.... Online and live presentation of the property was superb and we couldn’t be happier. She also navigated us through the sale when we were no longer in Greensboro. Pati also found a new home for us to purchase with patience, insight, knowledge, and grace. We thank Pati for all her help in these dificult COVID times and recommend her to anyone.
Brian Batchelor
“Working with Pati was fantastic! She went above and beyond to make sure all paperwork and contracts were in order. She has a knack for details and staging that helped to secure a contract for the property on the fourth day. She knows her market and was resourceful because we live 100 miles from the property we were selling. We recommend her without reservation! She is the goto person for buying or selling real estate!”
D. & J. Moses
“I needed a full-service real estate agent to sell my mother’s home in Greensboro because I live a couple of hours away, and Pati and Ashley handled everything. They gave advice for prepping the home and staging, had the photography done, open house, repair negotiations, coordinated house and carpet cleaning, and even arranged for an estate sale. Pati personally took care of a number of chores at the home including staging touches like plants, etc. before the open house and showings. The home sold very quickly in just a few days. I could not get back to Greensboro at all after the home was listed for sale but we were able to complete everything regarding the sale and closing remotely by email, phone, text, mail, Zoom and online portal. Pati was always available when needed and I highly recommend her.”
C
R
Chairman’s Circle: Diamond TOP 1/2 OF 1% OF SALES ASSOCIATES NATIONALLY
ASHLEY MEREDITH HOMES TEAM
ASHLEY MEREDITH HOMES TEAM
From Listed to Sold. Why You Want to Work With Us!
PRE-LISTING STRATEGY
• Comparative Market Analysis for strategic pricing for your home for maximum return
• Architectural Media Package:
• Professional wide-angle high-resolution images with editing
• Virtual Tour for YouTube
• Drone aerial images & photography*
• Certified property measurements & floorplan for marketing
• Project manage pre-listing contractors & repairs*
• Staging Specialists Consultation*
• Create a plan to prepare your home to list
• Advice on declutering & furniture placement
• Stage bathrooms, kitchen and living spaces where needed
• Develop & execute timeline for listing your home
• Coming Soon promotion*
LISTING LAUNCH & MARKETING
• Online syndication to over 100 websites
• Create compelling listing copy for marketing materials highlighting home’s best features
• Linktree posting (hyperlink on Instagram for social media)
• Listing Ad on the internet specific to geographical area for 7-14 days
• Property Boost Ads on websites
• Announce listing through email campaign to our network of agents
• Dedicated web page for listing
• Listing posted to Triad MLS for maximum exposure
• Create professional promotional flyers for inside the home
• Just Listed postcards sent to neighborhood & targeted mailing lists
• Dedicated listing website
*Whenapplicable
From Listed to Sold. Why You Want to Work With Us!
SOCIAL MEDIA
• Home video in long or short format on YouTube, Instagram & other platforms
• Promotional ad on Facebook
• Listing post on Facebook, Instagram, Pinterest & LinkedIn & Google Business Page
COMMUNICATION
• Coordination of showings through ShowingTime
• Assist with turning on lights and opening blinds before showings
• Weekly listing activity reports to clients
• High quality “For Sale” sign on property
• Provide detailed analytics on marketing activity to seller and feedback from prospects
• Collect and analyze Showing feedback to adjust marketing strategies as needed
NETWORKING
• Members of Greensboro Builders Association
• Share listing with local real estate networks and professional groups
• Partnership with Prosperity Home Mortgage, LLC
OPEN HOUSE EXTRAVAGANZA
• Implement Open House events with live video, social media campaigns and signage to atract a larger audience
• Open House social media ads and posts
Meet Our Team
ASHLEY MEREDITH Broker / REALTOR®
Ashley.Meredith@BHHSYostandLile.com 336-202-4964
KYLE TYNER Broker / REALTOR®
Kyle.Tyner@BHHSYostandLile.com 336-209-6090
ROBIN KLINE Ofice Manager
Robin.Kline@BHHSYostandLile.com
HILLARY MEREDITH Broker / REALTOR®
Hillary.Meredith@BHHSYostandLile.com 336-202-5196
PATTI WALTERS Broker / REALTOR®
Pai.Walters@BHHSYostandLile.com 336-404-2832
BECKY GARRISON Closing Coordinator
Becky@REPSS.com
WE ARE PROUD TO LEAD THE WAY IN MARKETING AND TECHNOLOGY, however these innovations are not what defne us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway HomeServices is the FOREVER BrandSM. Our team members are local experts, community activists, liaisons, advisors and oftentimes a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.
The Seller Experience
The seller experience begins and ends with you.
I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
Initial Consultation
Launch
Prepare Property & Develop Marketing Strategy
the Listing
the Best Ofer Contract Period Closing & Beyond
Accept
PRE-LISTING INTERVIEW
Why are you selling your home?
Where are you going?
How soon do you need to be there?
PROPERTY WALKTHROUGH
HOME SELLING TIMELINE AND SCHEDULE
Initial Consultation
PROPER PRICING
I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame.
I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises.
MARKET VALUE
Understanding Market Value
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.
Competitive Market Analysis
A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.
Dangers of Overpricing
An asking price beyond the market range can adversely aect property marketing.
• Fewer buyers are aracted and fewer oers will be received.
• Marketing time is prolonged and initial marketing momentum is lost.
• The property aracts lookers and helps competing houses look beer.
• If a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERTY
+10% Asking Price +5% Asking Price Fair Market Value -5% Asking Price -10% Asking Price
Prepare Property & Develop Marketing Strategy
PREPARATION
First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
MARKETING STRATEGY
The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS
• To make the process easier for you.
• To put you in the strongest negotiating position possible.
• To get your home sold and get you where you want to go on time.
LISTING AGREEMENT
& MEASUREMENTS
MARKETING COLLATERAL
SIGN
PHOTOGRAPHY
PREPARE
1 2 3
DIGITAL EXPOSURE
Tailored for your listing
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer.
We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising eorts.
ADVERTISE across the entire web TARGET ads to the right location FIND PEOPLE looking to buy your home +1000 MORE
DIGITAL PARTNERS
Buyer behavior has shifted to a digital medium and the use of the internet to find properties continues to increase at a steady rate year-over-year.
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.
Additionally, our worldwide recognition and unmatched marketing eorts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
100% of buyers search online during the home buying process.*
of REALTORS® 2023
*Source: National Association
Social media posts
Website created for your listing
Email blast for your listing
Open house digital ads
Listing digital ads
Fast and easy online property search
DIGITAL ASSETS
Optimized for an easy online experience
Open house registration page to capture event trafic
Mobile app showing your listing
Launch the Listing
SHOWCASING THE PROPERTY
Open House
Open your door to potential buyers on Open House
Extravaganza weekends, which include a targeted digital ad promoting your open house on Facebook, Instagram, and the online display networks. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached.
Broker Open House
A valuable opportunity for local sales associates who represent prospective buyers to preview your property.
Promotional materials to showcase your home
· Yard Sign
· Direct Mail Postcards
· Flyers / Brochures
· Door Hangers
ACTIVATE & SHOW PROPERTY
After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer’s agent who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan and pricing strategy as necessary.
Analytics and Reporting
We keep you informed every step of the way.
Our seller reports contain extensive information regarding online views of your property, including the number of times our website visitors looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online.
Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
Accept the Best Offer
RECEIVE OFFER
Once an oer or multiple oers are received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter oer.
NEGOTIATIONS
Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The oer becomes a binding contract on the eective date, i.e. when the document is signed by all parties and communicated.
NEGOTIATIONS CAN INVOLVE EVERYTHING FROM SALES PRICE TO CONCESSIONS OR DATES.
Contract Period
DUE DILIGENCE PERIOD
The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.
REPAIR NEGOTIATIONS
The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD
I will help coordinate the preparation of aorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of selement. Prior to selement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOSING
At selement, all the paperwork is signed by the buyer and seller, both parties pay any selement fees and the documents are oicially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
I WILL ALWAYS STAY IN CONTACT WITH YOU AND ON TOP OF THE TIMELINES.
At Berkshire Hathaway HomeServices Carolinas Companies we are commited to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Beyond Closing
Strength, Trust & Integrity
Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Bue is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Bue.
Berkshire Hathaway HomeServices
Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global. As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
World’s Most Admired Companies #4 Real Estate Company and Home Services Provider based on Transactions #3
Our Promise
BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES.
EXCEED expectations for exemplary service and professionalism in everything we do.
BUILD lasting relationships based on trust and care with our clients and the communities we serve.
PARTNER
with our associates to create an environment that fosters success and meaningful careers.
REDEFINE
the home buying, selling, and owning process by integrating each element into a seamless real estate experience. UNSURPASSED SERVICE in every major market in North Carolina and Upstate South Carolina
Greater Charlote Ballantyne | Lake Norman SouthPark Pinehurst Triad Greensboro | Kernersville | Winston-Salem Triangle Cary | Chapel Hill | Durham | Raleigh
Our Complete Suite of Home Services
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.
— Warren Bufet Chairman and CEO Berkshire Hathaway, Inc.
Ashley.Meredith@BHHSYostandLile.com
Pai.Walters@BHHSYostandLile.com
PaiWalters.BHHSYostandLile.com
© 2024 BHH Afiliates, LLC. An independently owned and operated franchisee of BHH Afiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway afiliate.
Ashley Meredith Broker / REALTOR® 336-202-4964
AshleyMeredithHomes.com Pai Walters Broker / REALTOR® 336-404-2832