Hillary Meredith, REALTOR®
Growing up in Jamestown, North Carolina, with family and friends always within walking distance has taught me the importance of connecting with the community you surround yourself with. I have carried that strong sense of community with me as time has gone by, shown by my work and volunteerism in multiple non-profits in the area.
My background in project management & committee work has given me the skills to balance difficult situations, listen to multiple viewpoints, and the expertise to identify common ground. This has served me well in guiding my clients through this competitive real estate market.
My goal with every real estate transaction is to educate and advise my clients, exceed expectations and ensure that at the closing table I’ve done everything possible in the best interest of my clients.
THE BENEFIT OF COMMUNITY
TOPHALF OF1% OFTHE NETWORK
Top Half of 1% of Berkshire Hathaway HomeServices associates nationally C H AIRMA N S CIRC L E DIAMOND
Chairman’s Circle Diamond Award 2023
For Residential Units, out of 55,000 Agents Internationally #8
Small Team in NC for Transaction SidesAmericas Best Real Estate Professionals 2024 #14
Top 1.5% in the Nation for America’s Best Realtors Newsweek, 2023, 2022, 2021and2020
Top 100 Agents in North Carolina for America’s Best Realtors Newsweek, 2023, 2022, 2021and2020
Top Performer in Greensboro
Greensboro Downtown Parks Board MemberOctober2019-present
Greensboro Regional Realtors Association Board MemberJanuary2023-present
Weatherspoon Art Museum Board Member 2011-2018,BoardPresident2015-2017
Client Testimonials
“Hillary made my home sale experience easy and efficient from start to finish. She was a good listener, a good communicator, well organized and knowledgeable, energetic and enthusiastic, and the ultimate professional. She gave me good advice, she guided me well on how to spent my “fix-up” budget wisely, offered timely help and answers to my questions, and shared her energy and positive attitude. I am 60+ and have moved multiple times and this experience was by far the easiest...the most efficient... the most high tech conveniences without being intimidating....and the first time I can use the word pleasant and real estate in the same sentence. All star experience.”
—Liz Gira
“Hillary was on top of our sell from before we went on the market until the sell closing. She came to our house to analyze what we needed to update in order to get top dollar. When we were ready, Hillary had our home posted in the housing market and sold within days. She walked through offers with detailed explanations making the decision making process easier following up on any required details. We had moved out of town and Hillary always had our best interest in the forefront. Her efficiency and compassion made the whole transition from “for sell” to “sold” as easy as it could be for us leaving our family home of 41 years. You cannot go wrong in choosing Hillary Meredith for you real estate agent.”
—Deborah Lank
“Hillary is the best to work with. She is incredibly knowledgeable, easy to work with, makes herself available when you have questions or concerns, and has such a positive energy that I knew I could 100% trust her instinct. Hillary took the time to know who we are, what we were looking for in a home, and knew how to set our previous house up for it to sell in just a weekend! Don’t look any further for the best realtor in GreensboroHillary is truly the best that there is and she is a joy to work with. cannot go wrong in choosing Hillary Meredith for you real estate agent.”
—Sarah Pilling
ASHLEY MEREDITH HOMES TEAM
#1
#3
BHHS Small Team in NC for residential units
BHHS Small Team in NC for total GCI
#8 For residential units, out of 55,000 agents internationally
From Listed to Sold. Why You Want to Work With Us!
PRE-LISTING STRATEGY
• Comparative Market Analysis for strategic pricing for your home for maximum return
• Architectural Media Package:
• Professional wide-angle high-resolution images with editing
• Virtual Tour for YouTube
• Drone aerial images & photography*
• Appraiser certified property measurements & floorplan for marketing
• Project manage pre-listing contractors & repairs*
• Staging Specialists Consultation*
• Create a plan to prepare your home to list
• Advice on decluttering & furniture placement
• Stage bathrooms, kitchen and living spaces where needed
• Develop & execute timeline for listing your home
• Coming Soon promotion*
LISTING LAUNCH & MARKETING
• Online syndication to over 100 websites
• Create compelling listing copy for marketing materials highlighting home’s best features
• Linktree posting (hyperlink on Instagram for social media)
• Listing Ad on the internet specific to geographical area for 7-14 days
• Property Boost Ads on websites
• Announce listing through email campaign to our network of agents
• Listing posted to Triad MLS for maximum exposure
• Create professional promotional flyers & informational booklets to advertise inside the home for showings
• Just Listed postcards sent to neighborhood & targeted mailing lists
• Dedicated listing website
From Listed to Sold.
Why You Want to Work With Us!
SOCIAL MEDIA
• Home video in long or short format on YouTube, Instagram & other platforms
• Promotional ad on Facebook
• Listing post on Facebook, Instagram, Pinterest & LinkedIn & Google Business Page, LinkTree
COMMUNICATION
• Full-Service team including: Office Manager, Transaction Coordinator, Administrative Assistant and Agents
• Coordination of showings through ShowingTime
• Assist with turning on lights and opening blinds before showings*
• Weekly listing activity reports to clients
• High quality “For Sale” sign on property
• Provide detailed analytics on marketing activity to seller and feedback from prospects
• Collect and analyze Showing feedback to adjust marketing strategies as needed
• Send reverse prospecting notices to all agents with interested buyers
NETWORKING
• Members of Greensboro Builders Association
• Share listing with local real estate networks and professional groups
• Partnership with Prosperity Home Mortgage, LLC
OPEN HOUSE EXTRAVAGANZA
• Implement Open House events with live video, social media campaigns and signage to attract a larger audience
• Open House social media ads and posts
• Hold Broker Open House*
*Whenapplicable
WE ARE PROUD TO LEAD THE WAY IN MARKETING AND TECHNOLOGY, however these innovations are not what define us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway HomeServices is the FOREVER BrandSM. Our team members are local experts, community activists, liaisons, advisors and oftentimes a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.
The Seller Experience
The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
Initial Consultation
Prepare Property & Develop Marketing Strategy
Launch the Listing
Closing & Beyond
Contract Period
Accept the Best Offer
Initial Consultation
PRE-LISTING INTERVIEW
Why are you selling your home?
Where are you going?
How soon do you need to be there?
PROPERTY WALKTHROUGH
HOME SELLING TIMELINE AND SCHEDULE
PROPER PRICING
I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame.
I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises.
MARKET VALUE
Understanding Market Value
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.
Competitive Market Analysis
A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.
Dangers of Overpricing
An asking price beyond the market range can adversely affect property marketing.
• Fewer buyers are attracted and fewer offers will be received.
• Marketing time is prolonged and initial marketing momentum is lost.
• The property attracts lookers and helps competing houses look better.
• If a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERTY
MARKETING STRATEGY
The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS
• To make the process easier for you.
• To put you in the strongest negotiating position possible.
• To get your home sold and get you where you want to go on time.
DIGITAL EXPOSURE
Tailored for your listing
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer.
We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.
DIGITAL PARTNERS
Buyer behavior has shifted to a digital medium and the use of the internet to find properties continues to increase at a steady rate year-over-year.
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.
Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
100% of buyers search online during the home buying process.*
VIEW AND SHARE LISTINGS
@Homes.By.Hillary
Homes By Hillary
Hillary Meredith, BHHS Yost & Little Realty
Hillary Meredith
Hillary Meredith
Prepare Property & Develop Marketing Strategy
PREPARATION
First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
Social media posts
Website created for your listing
Email blast for your listing
Open house digital ads
Listing digital ads
Fast and easy online property search
DIGITAL ASSETS
Optimized for an easy online experience
Open house registration page to capture event traffic
Mobile app showing your listing
Launch the Listing
SHOWCASING THE PROPERTY
Open House
Open your door to potential buyers on Open House Extravaganza weekends, which include a targeted digital ad promoting your open house on Facebook, Instagram, and the online display networks. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached.
Broker Open House
A valuable opportunity for local sales associates who represent prospective buyers to preview your property.
Promotional materials to showcase your home
· Yard Sign
· Direct Mail Postcards
· Flyers / Brochures
· Door Hangers
ACTIVATE & SHOW PROPERTY
After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer’s agent who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan and pricing strategy as necessary.
Analytics and Reporting
We keep you informed every step of the way.
Our seller reports contain extensive information regarding online views of your property, including the number of times our website visitors looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online.
Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
Accept the Best Offer
RECEIVE OFFER
Once an offer or multiple offers are received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
NEGOTIATIONS
Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties and communicated.
NEGOTIATIONS CAN INVOLVE EVERYTHING FROM SALES PRICE TO CONCESSIONS OR DATES.
Contract Period
DUE DILIGENCE PERIOD
The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.
REPAIR NEGOTIATIONS
The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD
I will help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOSING
At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
I WILL ALWAYS STAY IN CONTACT WITH YOU AND ON TOP OF THE TIMELINES.
At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Beyond Closing
Strength, Trust & Integrity
Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Buffett is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.
Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global.
As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
Our Promise
BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES.
EXCEED expectations for exemplary service and professionalism in everything we do.
BUILD lasting relationships based on trust and care with our clients and the communities we serve.
PARTNER
with our associates to create an environment that fosters success and meaningful careers.
REDEFINE
the home buying, selling, and owning process by integrating each element into a seamless real estate experience.
UNSURPASSED SERVICE
in every major market in North Carolina and Upstate South Carolina
Our Complete Suite of Home Services
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.
— Warren Buffett Chairman and CEO Berkshire Hathaway,
Inc.
