Sanders and Tonya Cockman 8 03 H OO D P L ACE
PREPARED FOR SANDERS AND TONYA COCKMAN
The Berkshire Hathaway HomeServices Difference We are proud to lead the way in marketing and technology, however this innovation is not what defines us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway
HomeServices is the forever brand. Our team members are local experts, community activists, liaisons, advisors and often times a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.
I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.
— Warren Buffett, Chairman / CEO, Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices Yost & Little Realty
PREPARED FOR SANDERS AND TONYA COCKMAN
Dear Sanders & Tonya, At Berkshire Hathaway HomeServices Carolinas Companies we build lasting relationships based on trust and care with our clients and the communities we serve. My priority is to understand what is important to you, so that I can help you achieve your goals. There are three factors that affect the marketability of your home: location, condition and price. I look forward to sharing ways to present your home in the most desirable way in order to maximize the return on your investment. I will also provide resources to help you understand the current market conditions and to determine the value of your home. As a sales and marketing professional, I will identify your target audience and develop an effective marketing strategy to yield the best results. Thank you for placing your trust in me as your real estate advisor. I look forward to the opportunity to partner with you and provide you with the resources you need to make decisions with confidence.
Thank you,
Melissa Greer Broker / REALTOR®, Luxury Collection, CRS, GRI
Berkshire Hathaway HomeServices Yost & Little Realty
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Melissa Greer WO R K I N G F RO M TH E H E AR T
TH E B E N E FIT O F E XP E R I E N CE
I value integrity, compassion and honesty.
Named number one in North Carolina for America’s Best Realtors 2020 by Newsweek
I act as a calming, experienced guide during a time of life that can be stressful. I am driven by the success of my buyers and sellers.
Chairman’s Circle Diamond Award 2014, 2017, 2018, 2019 and 2020
I seek partnerships — not competition — with my fellow agents.
Chairman’s Circle Platinum Award 2013, 2015 and 2016
I’ve built strong relationships across the community and the industry, and I share those with you. I don’t run from a challenge. There is a buyer for your home and a home that fits your vision — we’ll find it together.
Chairman’s Circle Gold Award 2010, 2011 and 2012 10 Year Legend Award Top half of one percent of Berkshire Hathaway Home Services associates nationally Top Performer in Greensboro Top 10 in the nation for closed transactions 2017, 2018, 2019 and 2020 2019 Outstanding Women in Business, Triad Business Journal 2021 Real Estate Newsmaker RISMedia
Berkshire Hathaway HomeServices Yost & Little Realty
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LO C AL MAGA Z I N E ADVE R TI S I N G
O’Henry Magazine This lifestyle magazine explores everything from thriving arts in Greensboro to homes and gardens. Every issue presents outstanding short fiction, poetry and essays that touch the heart and stir the soul. 18,000 magazines are distributed each month. Various Neighborhood Publications
Berkshire Hathaway HomeServices Yost & Little Realty
Mod Society MOD Society serves a highly select and distinct demographic. Our readers have a taste for culture, arts, design, fashion, innovation and travel that reflects their dynamic lifestyles. MOD Society reveals the extraordinary nature of our clientele in a format that is a provocative blend of elegant and avant-garde.
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VI E W AN D S HAR E LI STI N G S
Zillow.com/profile/melissagreer @melissagreerGSORealtor @melissajgreer @melissajgreer Search Melissa Greer, Realtor Melissa Greer
Download the BHHS Mobile app Get FREE access to all listings from your smartphone or tablet. Search BHHS Carolinas in the app store.
Berkshire Hathaway HomeServices Yost & Little Realty
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Testimonials G E T TI N G G R E AT R E S U LT S “We interviewed several realtors and Melissa had by far the best plan and price for selling our unique property. She immediately understood its value and who it would appeal to, was highly creative and able to think outside the box in her marketing plan, and was hands on throughout the entire process. She is honest, highly resourceful, and has a delightful sense of humor even through challenging negotiations. We would recommend her in a heartbeat.”
— Dee I “Melissa and her team did an excellent job helping me sell my home. I had already moved out of state and it was a seamless process because of Melissa and her whole team. She listed my house on a Tuesday and by Friday I had an offer and closed the following Wednesday. Eight days from start to finish! If you have a house in Sunset Hills Melissa and her team are a must! If you have a house in the Greensboro area Melissa and her team are the ones to use! Best experience selling a house ever!”
— Kathy S
Berkshire Hathaway HomeServices Yost & Little Realty
“We have known Melissa for years and this is the second house she has sold for us. Selling a house and all that is involved can be stressful. Melissa is there for every step of the process. She truly strives to make the process as smooth as possible. She has gone above and beyond every time she has assisted our family. Her knowledge and experience is second to none in the industry. She more than a realtor to our family. Five stars from the Kimrey family!”
— Sandra K “Melissa did an amazing job representing me. She walked me through every step and was always available for questions. She truly is gifted at staging and her staff is amazing. She is quick and efficient and detail oriented. My experience surpassed my expectations.”
— Jenny G “Melissa is ‘hands down the best realtor’ I’ve ever worked with. She is honest. She is customer service driven in ways I can’t even begin to share. Melissa shows integrity in every step she makes, on your behalf, as she works with both sides of the sale.
She helped us get our house ready to sell — looking its best — with experienced and affordable contractors in her little bag of tricks and she quickly helped us close on the house we were moving to. I would highly recommend Melissa for any of your realty needs.
— Shelley J “Melissa is the best of the best. she is caring, she is thorough and she is responsive and attentive. She is a total pleasure in our lives.”
— Gail L “Melissa makes the process of selling quick, efficient and painless. Great marketing materials, especially the photography used for online purposes. Fantastic support team in her office helped made this transaction professional and outcome based. I recommend Melissa completely and so appreciate the warmth, compassion and spirit she brings to the table!”
— Jordan B
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The Seller Experience The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
1. Initial Consultation
4. Accept the Best Offer
2. Prepare Property & Develop Marketing Strategy
5. Contract Period
3. Launch the Listing
Berkshire Hathaway HomeServices Yost & Little Realty
6. Closing & Beyond
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Initial Consultation P R E LI S TI N G I NTE RVI E W Why are you selling your home? Where are you going? How soon do you need to be there?
P RO P E R T Y WALK TH RO U G H H O M E S E LLI N G TI M E LI N E & SCH E D U LE
Berkshire Hathaway HomeServices Yost & Little Realty
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P RO P E R P R I CI N G I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price for your home so that it will sell within your time frame. I will also review potential costs associated with selling your home in order to reduce surprises.
Berkshire Hathaway HomeServices Yost & Little Realty
PREPARED FOR SANDERS AND TONYA COCKMAN
MAR K E T VALU E UNDERSTANDING MARKET VALUE
DANGERS OF OVERPRICING
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a successful sale.
An asking price beyond the market range can adversely affect property marketing.
COMPETITIVE MARKET ANALYSIS A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.
•F ewer buyers are attracted and fewer offers will be received. •M arketing time is prolonged and initial marketing momentum is lost. •T he property attracts lookers and helps competing houses look better. • I f a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan. •T he property may eventually sell below market value as a result of extended days on the market.
P E RCE NT O F B U Y E R S WH O WI LL VI E W A P RO P E R T Y
+1 0 %
2%
+5%
30%
FMV
60%
-5%
80%
-1 0 %
92%
Asking Price in Relationship to Fair Market Value (FMV)
Berkshire Hathaway HomeServices Yost & Little Realty
% of Prospective Buyers who will look at Property
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P R E PAR ATI O N First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging — there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
Berkshire Hathaway HomeServices Yost & Little Realty
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MAR K E TI N G STR ATEGY SIGN LISTING AGREEMENT
PHOTOGRAPHY/ MEASUREMENTS
PREPARE MARKETING COLLATERAL
93% of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses. GOALS •G et your home sold and get you where you want to go on time. •P ut you in the strongest negotiating position possible. • Make the process easier for you.
Berkshire Hathaway HomeServices Yost & Little Realty
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D I G ITAL E XP OS U R E TAILORED FOR YOUR LISTING
ADVE R TI S E
TARG E T
FI N D P EO P LE
across the entire web
ads to the right location
who are looking to buy your home
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer. We reach over six million people and generate over 200,000 clicks on average per year with our digital advertising efforts.
And thousands more
Berkshire Hathaway HomeServices Yost & Little Realty
Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017
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D I G ITAL PAR TN E R S Buyer behavior has changed and the use of the internet to find properties continues to increase at a steady rate every year. As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.
Berkshire Hathaway HomeServices Yost & Little Realty
Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
93%
of buyers search online during the home buying process.
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D I G ITAL A S S E T S Optimized for an easy online experience
•
Fast and easy online property search
•
Website created for your listing
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Listing digital ads
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Email blast for your listing
•
Open house digital ads
•
Social media posts
•
•
Mobile app showing your listing
Open house registration page to capture event traffic
Berkshire Hathaway HomeServices Yost & Little Realty
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E XCLU S IVE LUXU RY D I G ITAL MAGA Z I N E Our Luxury Collection Digital Magazine features exquisite properties located across our markets in North Carolina. This digital magazine maximizes your property’s exposure by reaching buyers where they are most present — online.
As a featured listing in our luxury publication, your listing will have exposure on:
Online users are able to click directly from the pages of the magazine to your listing’s property detail page on our website.
Social Media Channels
BHHSCarolinas.com BHHSCarolinas.com Company Blog
Digital Display Network Includes thousands of popular websites Email Marketing Campaigns Distributed via our extensive database of consumers and luxury brokers
Berkshire Hathaway HomeServices Yost & Little Realty
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NATI O NAL MAGA Z I N E ADVE R TI S I N G
DUPONT REGISTRY
Homes.duPontRegistry.com
Founded in 1984, duPont Registry publishes five luxury/lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale. After 30 years in the publishing industry, duPont Registry monthly magazines continue to be the leading publications for the highend marketplace. Over 219,000 copies are distributed throughout every state and 54 countries in over 10,000 newsstands, upscale bookstores, and international airports (including first-class airline seats and lounges). duPont Registry enjoys exclusive distribution to locker rooms professional sports teams (NFL, NHL, MBA, MLB, PGA), Fortune 400 and 500 CEOs, celebrities, and entertainers. Advertised listings receive online exposure for one year.
UNIQUE HOMES
Launched in the early 1970s, Unique Homes quickly became a must-read for affluent individuals interested in high-end real estate. Today it is one of the most recognized magazines of its kind. With paid readership that spans all 50 states and more than 80 countries around the globe, each bi-monthly issue of Unique Homes provides savvy real estate professionals with a high-quality marketing vehicle that immediately sets them apart from their competition. Unique Homes offers a readership of 100,000+, and is sold by subscription and at newsstands both domestically and worldwide. Advertised listings also receive online exposure for one year.
UNIQUE HOMES CHINA PRESTIGE
BerkshireHathawayHS.com
Prestige is a glossy, coffee-table quality publication showcasing luxury and resort properties, as well as luxury lifestyle editorial content. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase. Published three times each year (Spring, Summer, and Fall), Prestige offers a minimum print distribution of 20,000+, with copies direct-mailed to affluent US consumers with a net worth of over $25 million, domestic and international airline lounges, over 2,500 Luxury Collection Specialists, and 100 copies are mailed to any advertiser’s provided mailing list. The printed edition is inserted into the full run of Unique Homes and remains on their website for one year. Issues are also distributed online. Berkshire Hathaway HomeServices Yost & Little Realty
UniqueHomes.com
UniqueHomes.com
Unique Homes China is the premier luxury home magazine for marketing to the Chinese market. Including high-end properties for both the United States and China, Unique Homes China puts you front and center before one of the most-desired audiences in the world. The print distribution for Unique Homes China is 10,000 and is sent to individuals in major Chinese cities — including Beijing, Shanghai, and Hong Kong — as well as Taiwan and Macau. Unique Homes China digital versions have received over 25,000 unique visitors, and continues to grow.
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I NTE R NATI O NAL N E WS PAP E R ADVE R TI S I N G
WALL STREET JOURNAL WSJ.com, WSJ.Europe.com, WSJ.Asia.com, MansionGlobal.com The premier media franchise for reaching luxury property buyers, The Wall Street Journal printed edition delivers essential news and information to 6.29 million success-minded professionals worldwide. There are also multiple opportunities to advertise listings in the Friday International issue. Every property advertised in a print issue receives a Featured Upgrade online.
Berkshire Hathaway HomeServices Yost & Little Realty
Featured Results are served at the top of the search results list on every page in the target market, for 30 days. Up to four Featured Results appear on each page, regardless of the user’s advanced search filters. Listings enjoy extensive viewership with over 871,000 unique visits per month. Properties valued at $1 Million+ appear on Mansion Global with over 1.85 million unique visits per month.
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S H OWC A S I N G TH E P RO P E R T Y OPEN HOUSE
BROKER OPEN HOUSE
Open your door to potential buyers on Open House Extravaganza weekends, which include a targeted digital ad promoting your open house on Facebook, Instagram, and the online display network. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached.
A valuable opportunity for area sales associates who represent prospective buyers to preview your property.
Berkshire Hathaway HomeServices Yost & Little Realty
QUALITY PRINT COLLATERAL · Yard Sign · Just Listed Postcards · Flyers · Brochures
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Launch the Listing AC TIVATE & S H OW P RO P E R T Y After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer agents who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan and pricing strategy as necessary. ANALYTICS & REPORTING We keep you informed every step of the way. Our seller reports contain extensive information regarding online views of your property, including the number of times visitors to our website looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online. Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
Berkshire Hathaway HomeServices Yost & Little Realty
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Accept the Best Offer R ECE IVE O F F E R Once an offer (or multiple offers) is received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
N EG OTIATI O N S Response — Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties.
D U E D I LI G E N CE P E R I O D The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems. Berkshire Hathaway HomeServices Yost & Little Realty
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R E PAI R N EG OTIATI O N S The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD I can help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOS I N G SOLD
At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
Berkshire Hathaway HomeServices Yost & Little Realty
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Beyond Closing At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Berkshire Hathaway HomeServices Yost & Little Realty
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Strength, Trust, & Integrity Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett. Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global. We thrive on helping buyers and sellers find their perfect home whether around the corner or across the globe.
Berkshire Hathaway HomeServices Yost & Little Realty
Ranked #5 on Fortune’s 2020 list of World’s Most Admired Companies
Ranked #4 on Barron’s 2017 list of the World’s Most Respected Companies
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Our Promise B E YO N D O U R NAM E TH E R E AR E CE R TAI N Q UALITI E S THAT D E F I N E U S — TR AIT S , P R AC TI CE S , VALU E S . EXCEED
BUILD
expectations for exemplary service and professionalism in everything we do.
lasting relationships based on trust and care with our clients and the communities we serve.
PARTNER
REDEFINE
with our associates to create an environment that fosters success and meaningful careers.
the home buying, selling, and owning experience by integrating all the elements of the transaction into a seamless real estate experience.
Unsurpassed Service I N E VE RY MA J O R MAR K E T I N N O R TH C ARO LI NA & U P S TATE SO UTH C ARO LI NA
GREATER CHARLOTTE
TRIANGLE
Lake Norman | SouthPark | Ballantyne
Raleigh – Cameron Village | Raleigh – North Hills | Durham | Cary | Chapel Hill
TRIAD Winston-Salem | Kernersville | Greensboro – Elm Street | Greensboro – Adams Farm | Greensboro – Friendly Center
Berkshire Hathaway HomeServices Yost & Little Realty
PINEHURST Pinehurst | Southern Pines
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Our Complete Suite of Home Services
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.
— Warren Buffett, Chairman / CEO, Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices Yost & Little Realty
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M E LI S SA G R E E R Broker / REALTOR®, Luxury Collection, CRS, GRI 336-337-5233 Melissa.Greer@BHHSYostandLittle.com MelissaGreer.BHHSYostandLittle.com Berkshire Hathaway HomeServices Yost & Little Realty
© 2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.