Manager Recruiting Brochure - Casey B by marketing-bhhscarolinas

Our Sales Associate Experience

Partner with the SM FOREVER Brand

Integrity, Strength, & Operational Excellence FOUNDATION When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last. Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett. NETWORK Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local. We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America. As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

World’s Most Admired Companies

Real Estate Company and Home Services Provider based on Transactions

Our Culture

We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates. We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.

In the Community

Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise, we lead two major initiatives each year our BACKpack 2 School Drive and our Fall Food Drive. We also partner with our associates to support numerous local organizations throughout the year.

We understand that a dynamic community is the product of distinct perspectives, life experiences and talents and we are committed to promoting an engaging culture that invites participation.

DIVERSITY & INCLUSION Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity.

OUR INITIATIVES

• Mentorship program led by Tommy Camp, President & CEO, in partnership with Johnson C. Smith University.

• Home Buying Seminars, open to the public, alongside our in-house lender, Prosperity Home Mortgage’s Lending Program.

• In-House offering of the National Association of REALTORS® At Home with DiversityTM certification course led by our Director of Education and Training, Lici Fansler.

• 100% of our sales associates and staff have reaffirmed their commitment to fair housing by signing the REALTOR® Fair Housing Pledge.

The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique. BHHS Carolinas recognizes each agent’s talents which helps them take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.

— Dalia

PRINCIPLES OF OUR COACHING PROGRAM

Strategic Coaching

Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals, as well as enhanced sales systems and communication skills.

Create Value For People by being a trusted advisor.

2. Build a Business Strategy focused primarily on people who know you. 3. Become Customer Centric by understanding the customer’s needs. 4. Establish Personal Mastery—When you get better, your business gets better.

YOUR MINDSET

YOUR SKILLSET

YOUR ACTIONS

One-on-one coaching sessions

Small group business development seminars

Annual business planning and accountability tracking

Education & Support With experience both as a sales associate and managing broker, I love being a resource for our associates both in and out of the classroom!

— Lici Fansler Director Of Education & Training

Seamless Onboarding Support Personalized IT Assistance Proven Ninja Sales Training Program and Business Coaching REdefine New and Experienced Associate Education and Training Powerful National Professional Development and Networking Events Relevant Legal Training Sessions Twice a Month Hosted By Our InHouse Attorney

We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.

Meet our Leadership Team

Blending my real estate sales expertise with leadership experience allows me to support the growth of our sales associates’ business.

I am often asked what I love the most about where I work. My answer is always the same, our people. We have a culture of caring for one another, our clients, and our community. — Cathy Larmore Senior Vice President of Support

— Maria Kazakos Senior Vice President of Sales

With years of sales support experience, I enjoy working alongside our sales associates to promote our new home communities and support our builder and developer clients.

— Samantha Woltz Operations Manager

When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track. — Susan Sanford — Bryan Simpson Director of Relocation & Business Development

Senior Vice President & Chief Legal Counsel

Exceed Expectations OUR FULL-SERVICE ADVANTAGE We’ve partnered with the top service providers to make the home buying and selling process simple for our sales associates and their clients.

We build lasting relationships with our sales associates and the clients we serve. The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service. — Susan Sanford Director Of Relocation & Business Development

Great Neighbors Marketing & Technology Generating Business People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support we offer access to the industry’s best tools and technology.

• CRM Platform • Personalized Sales Associate Website • Direct Mail Templates • Newsletter • Postcards • Notecards and Stationery • Email Templates

• Automated Social Media Posting • Testimonial Manager • Real Time Lead Management and Reporting • Home Value Estimate Tool • 60-Second Market Update • Neighborhood Report

• Automated Email Nurture Campaigns

THERE ARE TWO PARTS OF THIS BUSINESS—GENERATING THE BUSINESS AND DOING THE BUSINESS. WE ARE HERE TO SUPPORT BOTH.

Doing Business Spend more time engaged in activities that grow your business and less time on administrative tasks. MARKETING & TECHNOLOGY • Brand and Listing Collateral • Customizable Flyers • Presentations • Postcards • Social Media Posts • Email Templates • Homepage for Every Listing • Company Generated and Mailed Just Listed/Just Sold Postcards • Digital Advertising • Digital Ad Builder • Targeted Open House Ads • Access to Professional Photography • Video Creation Tool • Differentiated Luxury Collection Branding and Collateral • Mobile App ESSENTIAL RESOURCES

• Brick and Mortar • Print/Copy Solutions • Signs and Lockboxes • Website • Cell Phone Carrier Discount • Digital Transaction Management • Business Cards

Client Experience DIGITAL EXPERIENCE

• Digital Signatures • My Home Finder • Branded Mobile App • Showing Scheduling Service DATA & INSIGHTS

• Seller Advantage • Seller Reports • Neighborhood Reports • Visual Pricing Graphs • Personalized Digital Ad Performance Dashboard

97%

of buyers search online during the home buying process.*

*Source: National Association of REALTORS® 2021

“I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.”

— BILL

“We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.”

— JENNY

“Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled.”

— KIM

Sales Associate Testimonials

Meet Our Marketing Leadership

With a strong background in brand marketing, I partner with our sales associates to help their brand, and their listings, stand out from the competition.

As an expert in our tools and technologies, I aim to provide you with the highest level of support and best recommendations in order for you to be successful in your business.

— Kerri Reed Director of Marketing & Brand Strategy

— Emily Sosinski Marketing Manager

Do Business in Harmony With the Rest of Your Life THE NINJA PATH PROVIDES US WITH A SYSTEM TO DELIVER PREDICTABLE RESULTS AND ACHIEVE A WORK LIFE BALANCE.

• Focus on your Life List • Collaborate with your colleagues • Celebrate success • Enjoy long-term relationships with your clients BENEFIT PROGRAM

• Access to complete suite of benefits and financial services

• Access to group healthcare options

THE MARKETING TEAM SAVES ME SO MUCH TIME, AND I AM ABLE TO SPEND MORE TIME WITH MY FAMILY.

BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My managing brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more volume in the fourth quarter than I did the first three! The marketing

GO WHERE YOU CAN GROW We offer 1:1 brand transition assistance and training for you and your team. Our streamlined onboarding process ensures that your business runs smoothly from day one.

team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm! — ASHLEY

Our Promise EXCEED expectations for exemplary service and professionalism in everything we do. BUILD lasting relationships based on trust and care with our clients and the communities we serve. PARTNER with our associates to create an environment that fosters success and meaningful careers. REDEFINE the home buying, selling and owning process by integrating each element into a seamless real estate experience.

WHAT IS YOUR WHY? My why is to have a significant positive impact on the lives of those I touch by assisting them and supporting them in the achievement of their why. To know them in a way that allows me to understand their why and support them in achieving it. For my family, for our team, for our clients. The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.

— TOMMY CAMP President & CEO

© 2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.

We are proud to offer health insurance options as part of our comprehensive and customizable sales associate benefits program which includes medical, dental, vision, life, disability, tax savings and retirement planning.

Offering Healthcare Options To Our Sales Associates

At Berkshire Hathaway HomeServices Carolinas Companies we partner with our sales associates to create an environment that fosters success and meaningful careers. We are committed to providing support and resources that allow our associates to do business in harmony with the rest of their lives.

The ability to make group healthcare options available is the result of years of strategic effort by our parent company, HomeServices of America®.

OUR GREAT PARTNERS PROGRAM

GREAT PARTNERS PROGRAM At Berkshire Hathaway HomeServices Carolinas Companies we partner with our associates to create an environment that fosters success and meaningful careers. Our positive culture is a product of excellent sales associates and staff who challenge each other to grow their business and support each other to develop as professionals. Our Great Partners program is designed to provide a long-term income opportunity for our sales associates who identify professionals who would be a good fit for our team.

Get Started Once you have connected with a prospective recruit, simply visit GreatPartners.BHHSCarolinas.com to complete an official registration form and have it accepted by your managing broker.

FILL OUT OUR

ONLINE

FORM

Once the new sales associate signs an independent contractor agreement, you are eligible to earn 1% of the new hire’s closed Gross Commission Income (less referral fees, discounts/rebates/concessions and franchise fees). If the new associate makes at least $50,000 in closed Gross Commission Income in the first 12 months, you will receive an

EARN UP TO

additional 1% bonus during that period.

Earn Rewards Great Partners is a great way to save for the future. The earnings you receive can be paid out quarterly, or applied directly to your retirement plan with us.

Visit GreatPartners.BHHSCarolinas.com to get started today!

Eligibility: You and your referral sales associate must both remain active at BHHS Carolinas Companies to be eligible for Great Partners income. The new sales associate must be a licensee who has not been affiliated with our company within the previous 5 years.

GET 3 PAID

QUARTERLY

OR SAVE FOR RETIREMENT

GENERAL SESSIONS

LEGAL SESSIONS

Led by Lici Fansler

Led by Bryan Simpson

Mondays | 9:30 am

Tuesdays | 1:00 pm

Director of Education & Training

Senior Vice President & Chief Legal Counsel

DATE

SESSION

Jul 10

Effective business routines and time management: Mindset, Skillset, Actions.

Jul 17

Relationships matter. Strategies to ﬁnd/add contacts, organize, and stay relevant.

Oct 2

Jul 18

Legal Topic

Oct 3

Jul 24 Jul 31 Aug 1 Aug 7 Aug 14

Your Productivity & Efficiency

Building Your Relationships Database

Relocation 101

Exploring viable lead opportunities.

Lead Generation

Implementing an effective system.

Legal Topic

DATE

SESSION

Sep 25

We Make Great Neighbors®

Oct 9 Oct 16 Oct 17

Relocation 102

Passive income! Outbound referrals.

Technology 101

An introduction to our technology solutions; “what do I ﬁnd where”.

Nov 6 Nov 7

Technology Workshop: Navigate our local company intranet.

The REsource Center

Technology Workshop: Navigate the national affiliate intranet.

Legal Topic Reports

Technology Workshop: Provide items of value to buyers & sellers utilizing reports.

Digital Transaction Management

zipForms, DocuSign, and DTR.

Legal Topic Run Your Business Like a CEO

Agent Beneﬁts: Helping you protect your income, your health, and your future.

Legal Topic Working with Buyers

Aug 15

Legal Topic

Aug 21

Stay in ﬂow with your sphere of inﬂuence using our intranet platforms.

Nov 20

Aug 28

Building & Managing Your Business

Nov 21

Legal Topic

Sep 11

Relocation Skillset: An Introduction to BMAs

Dec 4

Technology Workshop: Toolkit CMA, customizable templates, and real estate reviews.

Sep 18

Implicit Bias & Fair Housing

Dec 5

Legal Topic

Sep 19

Legal Topic

Dec 19

Legal Topic

Nov 13

Creating Value & Visibility

“On purpose” planning.

Navigating the industry speciﬁc (ERC) comparative market analysis.

Upholding fair housing laws; overcoming barriers.

Taking them from consultation to closing.

Working with Sellers

From consultation to closing – understanding the process.

Customize Your Presentations

Casey Barbera Managing Broker Southern Pines

HOMETOWN: Southern Pines, North Carolina YEARS IN REAL ESTATE: 10 YEARS WITH OUR COMPANY: 10 WHAT DO YOU ENJOY DOING IN YOUR LEISURE TIME? I spend my leisure time with my family. My son has a love of theater and is involved with an amazing local youth theater group. So, we spend a lot of time at rehearsals and catching live shows. During the summer months we tend to spend our free time with friends near water either at my mother’s pool or one of beautiful lakes in Moore County.

WHY DID YOU CHOOSE THIS BRAND? I chose the BHHS brand because it is a name synonymous with trust and respect. As an agent with BHHS I have had the support and foundation of a company committed to not only being the best but doing what’s right and in the best interest of our clients. It’s a pleasure knowing I work with a company that values integrity, kindness, and doing its very best due diligence for the clients and agents that are a part of the BHHS family.

TELL US ABOUT YOUR OFFICE’S LOCAL ROOTS. As a local, it makes me proud to say that our firm has had a presence in Southern Pines and Pinehurst since the late 80’s as Gouger, O’Neil & Saunders Real Estate. Evolving to Prudential and eventually converting to Berkshire Hathaway in 2014. Berkshire Hathaway HomeServices Pinehurst Realty Group joined the BHHS Carolina’s family of companies in 2017. Our founders and agents have, over the years, been involved with shaping Moore County in many ways from neighborhood outreach, charitable endeavors, and leadership roles within our local government. We have a hometown feel with agents who support each other and the community they serve.

COACHING HELPS AGENTS TO FOCUS ON THEIR GOALS. WHAT ARE YOUR CORE BUSINESS VALUES?

WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS? Coaching is such an important part of success because the foundation an agent lays in their business can last for years. It allows agents to become intentional with their business planning and philosophy. Coaching helps both new and veteran agents successfully market their listings and attract buyers, because it helps to formulate a concrete business plan. Coaching helps agents to focus on their goals. It helps them recognize the strategies that are working for their business and the strategies may only be a negative cost for their business.

WHAT TYPE OF EDUCATION & TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES What amazes me about BHHS is there is training always available, no matter what you would like to learn about. First and foremost, we’re a Ninja company. All new agents go through a 4-day installation to really get them on the path to success. In support of that, all our live ReDefine classes are recorded and available to watch anytime. Our IN HOUSE ATTOURNEY keeps up current with regular legal updates and I offer individual coaching & in office training on more local matters. Of course, agents can pick up the phone and ask our amazing admins and managers for help and it’s given within minutes! The most special type of training to me is the knowledge and bouncing of ideas that happens between our agents. Our agents truly work as a unified group sharing their trial and errors and their successes!

My core business values are accountability, quality, integrity, and trust. These four qualities shape who I am as an agent and a Broker in charge. I want the agents and clients in my sphere to know that I’m accountable. Also, I want them to know that when I say something I’m working as hard as possible to make it happen using these four traits throughout our interactions.

HOW DO YOU PROMOTE A CULTURE OF ABUNDANCE IN YOUR OFFICE? Our office works diligently to promote a culture of abundance by valuing positivity and encouraging our agents to share both their successes and their challenges. These practices work to inspire and motivate while also offering a comfortable environment for reflection. Our office works attentively to openly share strategies that can help prosper an agent’s business growth knowing that all can grow in the amazing field of Real Estate.

WHAT ARE YOUR 3 DEFINING LEADERSHIP QUALITIES? My defining leadership qualities are highly influenced by our commitment to being a “Ninja.” I believe in mentoring with a focus on developing an agents personal and business growth. I believe in reliability in leadership. Our agents know that they can count on me for help, advice, or just a listening ear. Lastly, my agents know my focus is on their success by being dedicated to training, coaching, and being a mentor and friend to our agents.

WHAT ARE 3 DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE?

HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS.”? At BHHS we want to be that real estate advisor that clients can turn to with any kind of real estate question, not just when buying or selling real estate. By keeping in contact with past clients, our agents become a source of knowledge in stressful times for their clients. Do they have a flooded basement? I know some plumbers that can help quickly. Are they thinking of refinancing their home for much needed renovations? I know a lender that can help them understand the process and decide what’s best for their needs. Being a good neighbor is more than being a real estate advisor, it’s being that trusted source of knowledge for the clients that help sustain our business.

Our office is characterized by professionalism and has a name synonymous with integrity and a commitment to gratitude and appreciation. Secondly, our office is welcoming and works to make sure our agents feel prepared and equipped to grow their business. Lastly, our office is distinct in its comradery among our agents and staff. We truly believe in paying it forward & I whole heartly care about the lives of our team and celebrate their success and help overcome and address their challenges.

CASEY BARBERA Managing Broker Casey.Barbera@BHHSPRG.com 910-639-4266 © 2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.

Your Support Team

CASEY BARBERA Managing Broker 910-692-2635

TOMMY CAMP President & CEO 704-785-7321

CAROL DERNBACH Chief Financial Officer 336-655-3468

SUSAN SANFORD

MARIA KAZAKOS Senior Vice President of Sales 336-414-4749

BILL MECKLENBURG

Director, Relocation & Business Development

Prosperity Home Mortgage 910-693-0040

LICI FANSLER

SAMANTHA WOLTZ

919-695-2300

Director of Education & Training 336-782-2381

Operations Manager 336-413-2439

BRYAN SIMPSON

Senior Vice President & Chief Legal Counsel 919-805-5013

PAM GANTT

Senior Mortgage Executive, Prosperity Home Mortgage

KEVIN HEILBRONNER

CATHY LARMORE

KERRI REED

CRAIG VAN STEENBURGH

HomeServices Insurance 984-275-2488

Director of Marketing and Brand Strategy 919-924-3918

Senior Vice President of Support 336-403-5332

IT Manager 336-399-8647

910-315-8889