OUR SALES ASSOCIATE EXPERIENCE
PARTNER
WITH THE FOREVER BRAND
FOUNDATION INTEGRITY, STRENGTH, & OPERATIONAL EXCELLENCE When the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers trust. Our company has been built to last. Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.
Ranked #6 on Fortune’s 2021 list of World’s Most Admired Companies
NETWORK Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our reach is global and our roots are local. We are proud to be owned by HomeServices of America Inc., a Berkshire Hathaway affiliate and the largest home services provider in America. As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
Ranked #4 on Barron’s 2017 list of the World’s Most Respected Companies
OUR CULTURE We embrace an attitude of abundance and foster a supportive and collaborative environment for our sales associates. We make great neighbors to those who trust us to guide them through the home buying and home selling process, as well as those who we work alongside each day.
IN THE COMMUNITY Our promise, WE MAKE GREAT NEIGHBORS®, is more than a tagline it is a shared vision. Our company has developed strong local partnerships to support neighbors in need. As an enterprise we lead two major initiatives each year to support our local food banks and Guardian ad Litem. We also partner with our associates to support numerous local organizations throughout the year.
DIVERSITY & INCLUSION Our vision is to be a leader in diversity and inclusion by encouraging a collaborative atmosphere focused on innovation and creativity. Our entire leadership team has earned the National Association of Realtors At Home with Diversity™ certification by completing the accredited training program which focuses on diversity, inclusion, fair housing and risk reduction.
BUILD
YOUR BUSINESS
“The mentorship and training of the BHHS Carolinas Team has been vital to the success of my business. Mastering mindset, time management, and client relationships are what makes the coaching at our firm unique. BHHS Carolinas recognizes each agent’s talent which helps that agent take their business to the next level. As an experienced agent, the continuous training and support of fellow agents is still helping my business to evolve.” — Dalia
STRATEGIC COACHING Be the best in the industry by implementing our system for success. Our coaching system is based on a philosophy of building relationships, listening to the customer and then helping them achieve their goals. The mission of this system is to help you increase your income per hour through higher customer satisfaction and referrals as well as enhanced sales systems and communication skills.
PRINCIPLES OF OUR COACHING PROGRAM 1. Create Value For People by being a trusted advisor. 2. Build a Business Strategy focused primarily on people who know you.
With experience both as a sales associate and managing broker, I love being a resource for our associates both in and out of the classroom!
3. Become Customer Centric by understanding the customer’s needs. 4. Personal Mastery—When you get better, your business gets better.
LICI FANSLER DIRECTOR OF EDUCATION & TRAINING
YOUR MINDSET
YOUR SKILLSET
YOUR ACTIONS
One-on-one coaching sessions
Small group business development seminars
Annual business planning and Accountability tracking
EDUCATION & SUPPORT We are committed to providing you with a customized level of support to get your business going as quickly as possible. Whether you are new to the business or joining us from another firm, we are equipped to provide you with the appropriate level of support. Our diverse education and training programs are designed to help you develop and refine your skills throughout your career.
1 2 3 4 5
Seamless Onboarding Support
Personalized IT Assistance
Proven Ninja Sales Training Program and Business Coaching
REdefine New and Experienced Associate Education and Training
Powerful National Professional Development and Networking Events
MEET OUR LEADERSHIP TEAM One of the favorite aspects of my job is working closely with our sales associates to establish relationships and to support them in developing new construction opportunities. DAN WASHINGTON SENIOR VICE PRESIDENT OF SALES
When challenges arise during the course of your daily business, I’m only a phone call away to assist you and your clients in resolving those challenges and keeping your transactions on track.
BRYAN SIMPSON SENIOR VICE PRESIDENT & CHIEF LEGAL COUNSEL
We build lasting relationships with our sales associates and the clients we serve. The strength of these relationships allows us to provide families and companies moving to and from the Carolinas with the highest level of service. I love seeing clients find their new home and settle into communities across our state. SUSAN SANFORD DIRECTOR OF RELOCATION & BUSINESS DEVELOPMENT
EXCEED EXPECTATIONS
Relocation Services
AFFILIATED SERVICE PARTNERS
OUR FULL SERVICE ADVANTAGE We’ve partnered with the top service providers to make the home buying and selling processes simple for our sales associates and their clients.
GREAT NEIGHBORS MARKETING & TECHNOLOGY There are two parts of this business—generating the business and doing the business. We are here to support both.
GENERATING BUSINESS People prefer to work with people they know, like and trust. We are committed to providing you with all of the resources you need to stay in communication with your sphere of influence so you can stay top of mind. In addition to training and support we offer access to the industry’s best tools and technology.
• CRM Platform • Personalized Sales Associate Website • Direct Mail Templates • Newsletter • Postcards • Notecards and Stationery • Email Templates • Automated Email Nurture Campaigns • Automated Social Media Posting • Testimonial Manager • Real Time Lead Management and Reporting • Home Value Estimate Tool • 60 Second Market Update • Neighborhood Report
DOING BUSINESS Spend more time engaged in activities that grow your business and less time on administrative tasks.
MARKETING & TECHNOLOGY
ESSENTIAL RESOURCES
• Access to Professional Photography
• Print/Copy Solutions
• Brand and Listing Collateral • Customizable Flyers • Presentations • Postcards • Social Media Posts • Email Templates
• Signs and Lockboxes
• Homepage for Every Listing • Company Generated and Mailed Just Listed/Just Sold Postcards • Digital Advertising • Digital Ad Builder • Targeted Open House Ads • Video Creation Tool • Differentiated Luxury Collection Branding and Collateral
• Brick and Mortar
• Website • Cell Phone Carrier Discount • Digital Transaction Management • Business Cards
CLIENT EXPERIENCE • Digital Signatures • My Home Finder • Branded Mobile App • Showing Scheduling Service
DATA & INSIGHTS • Seller Advantage • Seller Reports • Neighborhood Reports • Visual Pricing Graphs • Personalized Digital Ad
Performance Dashboard
TESTIMONIALS
I have been with the company nearly 20 years. Our company has all of the tools and programs to help make the BHHS associates successful and to effectively advise property buyers and sellers. These programs are improving all of the time. I know what other franchises have to offer and I can’t imagine why anyone would be in the real estate industry and not be with Berkshire Hathaway.
We love working with BHHS! It’s a truly supportive and collaborative environment with fellow agents, staff and management all working together to help us succeed, support our clients, and enjoy our work. Great technology and great people are a powerful combination and we are thrilled to have both here.
— Jenny
— Bill
Starting a new career in real estate had me wondering how to schedule a productive day. Our company’s coaching program helped me learn which activities to focus on and how to plan my days and weeks. This was very helpful for me coming from a teaching career which had every minute of my day scheduled. — Kim
MEET OUR MARKETING LEADERSHIP Blending my sales experience with the talent of our creative team allows me to help our sales associates elevate their marketing.
MARIA KAZAKOS DIRECTOR OF BRAND STRATEGIES
With a strong background in digital marketing and website optimization, I serve as your technology resource —allowing you to spend more time advising clients and growing your business. KERRI REED DIRECTOR OF MARKETING
REDEFINE YOUR LIFESTYLE
DO BUSINESS IN HARMONY WITH THE REST OF YOUR LIFE The Ninja Path provides us with a system to deliver predictable results and achieve a work life balance.
• Focus on Your Life List • Develop meaningful relationships with your colleagues
• Celebrate Success • Enjoy long-term relationships with
your clients beyond the transaction
Benefits • Access to complete suite of benefits and financial services
• Access to group healthcare options
I was with my last firm for six years and the idea of leaving was scary. I had a team of five so I knew the decision would affect all of our families. After making the switch, we all wish that we had moved years before. Switching to BHHS lets me focus on growing MY business because I know that my firm has my back in every aspect. The leadership is like nothing I’ve ever seen before. We have one-on-one coaching sessions focused directly about whatever we feel we need to focus on at that time. — Heidi
THE LEADERSHIP IS LIKE NOTHING I’VE EVER SEEN BEFORE.
I COULDN’T HAVE ASKED FOR A BETTER FIRM! BHHS has been a game changer. I switched companies and on the day I moved to BHHS, I had a listing already lined up. Their marketing is top notch and my clients can tell the difference between a BHHS listing and one of a competing firm. My Managing Brokers and the entire BHHS team have been instrumental in making my transition smooth and successful. I love that I can share my goals with them and they keep me accountable. I didn’t think I’d reach my yearly goal, but as it stands, I am on track to exceed that goal and I’ve done almost more volume in the 4th quarter than I did the first three! The marketing team saves me so much time and I am able to spend more time with my family. I couldn’t have asked for a better firm!
GO WHERE YOU CAN GROW We offer 1:1 brand transition assistance and training for you and your team. Our streamlined on-boarding process ensures that your business runs smoothly from day one.
— Ashley
OUR PROMISE EXCEED expectations for exemplary service and professionalism in everything we do.
PARTNER with our associates to create an environment that fosters success and meaningful careers.
BUILD lasting relationships based on trust and care with our clients and the communities we serve.
REDEFINE the home buying, selling and owning experience by integrating all the elements of the transaction into a seamless real estate experience.
TOMMY CAMP PRESIDENT & CEO
WHAT IS YOUR WHY? My why is to have a significant positive impact on the lives of those I touch by assisting them and supporting them in the achievement of their why. To know them in a way that allows me to understand their why and support them in achieving it. For my family, for our team, for our clients.
The most important thing to our team is what is important to you. We are committed to understanding your goals so that we may support your vision for your personal and professional life.
© 2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
BEGINNING YOUR REAL ESTATE CAREER START UP FEES Pre-Licensing School $479 License Exam Cost
Application fee
$100
Exam Fee
$64
Criminal Background Check
$20
Renewal Fee - Annual
$45
NC Privilege License - Annual
$50
Durham Regional Association of Realtors
EXPECTED INCOME SALES PRICE $200,000
6% = $12,000
Initiation Fee - One-time
$275
Annual Dues
$600
TMLS - Computer Access Fee - Annual $600
Total $2,204
Listing Side 3% = $6,000 Selling Side 3% = $6,000
BHHS YSU Onboard Investment
$895
$6,000 - 6% Franchise Fee = $5,640
Release of Liability Insurance (E&O) - Annual
$429
$5,640 x 60% = $3384 $3384 - $89 = $3,295
(Prorated from start date)
Post-Licensing Classes during the next 3 years $270/class
ASK THE RIGHT QUESTIONS: 1. Does the firm have a well recognized name and brand? 2. What is the overall size of the company? How many offices do you have where you are located?
3. Does the manager list and sell? Is the manager in the office the majority of their time and available on weekends?
4. Describe your New Agent Training Program 5. What type of ongoing training and support is provided? 6. Does the manager offer a coaching program? 7. What technology is provided and who will teach me to use your tools? 8. What type of national and local advertising do you provide and how often?
9. Is there a standard presentation for home buying and home selling proposals?
10. What are the fees that I would be responsible for? 11. What differentiates your office from other offices?
OFFICE CULTURE WE’RE NOT ALL ALIKE “Each office you walk into has a tone, a philosophy that colors the way business is done and often determines the atmosphere in which the people work. Every agent is different, with different needs at different times. At Berkshire Hathaway HomeServices YSU, there’s truly something more. It’s a feeling of professionalism that comes from the experience of the agents who are here. You feel it when you walk in, when you talk with our old timers and our new associates. It’s a connection that fosters personal growth in so many areas.”
“A company’s reputation is built on honesty and the hard work of the agents that represent it. There’s no doubt that real estate is a challenging business. So it’s important when you come into the office that you know you’re among people you care about, people you can trust. That makes all the difference.”
TRACEY GOETZ Managing Broker, Durham Office
OUR OFFICE CULTURE High Energy and Collaborative Work Environment Committed to Community Involvement High Market Share in Durham and Chapel Hill
Experienced Associates Who are Well Educated and Trained One of the Top Offices in Durham and Chapel Hill Informative Sales Meetings and Caravans
LEAVE THE TRAINING TO US! In addition to the training led by our Director of Education and Training, we also have several in office training programs to develop your business.
✓ Weekly New Agent Training
✓ Broker One-on-One Meetings
✓ Weekly Mastermind
✓ Technology Training
✓ Weekly Scripts Practice
✓ Peak Producers™ Training
✓ Mentor Program
ABOUT OUR LEADERSHIP
“I couldn’t ask for a better broker in charge and mentor than Tracey! She’s always looking out for what’s best for me and my business. She’s been a huge asset in my real estate career.” -Jose Serrano “Tracey is constantly a huge resource and a trusted mentor for me in my Real Estate career - I would not want to be relying on anyone else to guide me as I build my business and at the same time, find and create my journey through life. Her positive, solution finding attitude keeps my stress level reduced because I know she is always a phone call away. I treasure her guidance and friendship.” -Heidi Grable “AMAZING... doesn’t seem to quite encompass all that Tracey Goetz, truly is! Tracey is easily one of the kindest people you could ever be fortunate enough to meet. Smart, funny, and energetic. she desires to help those around her achieve their greatest potential not just in real estate, but in life, and she does it unselfishly. Her wealth of knowledge along with her compassion for those around her make her an excellent Broker-In-Charge and a pleasure to work with.” -Johnathan Howard “Tracey has given me over 22 years of inspiration and total support. Tracey breaks complicated situations down to their basic elements to assist agents in understanding the “knots” they find themselves involved in, and various ways to get the darn things untangled. I may be biased since I have only had one broker in charge all these years, but in my opinion, Tracey Goetz is the best broker in the Triangle.” -Susan Richter
TRACEY GOETZ MANAGING BROKER Durham Office
Hometown: Pittsburgh, PA Years in Real Estate: 38 Years with our Company: 38 What do you enjoy doing in your leisure time? Cycling, hiking, playing/being with my grandchildren, listening to podcasts, reading, traveling, spending time with friends, playing games.
TELL US ABOUT YOUR LOCAL ROOTS. I became a manager in 1982 for Chesson Realty. I bought Chesson Realty, a boutique company of 25 agents, in 1985 at age 27. I have been managing and leading ever since. WHAT TYPE OF EDUCATION AND TRAINING ARE AVAILABLE TO YOUR SALES ASSOCIATES? Masterminds, Breakthrough by Design, Peak Producer Classes, Ninja Selling, Guest Speakers during Sales Meetings, new sales associate training sessions, script practice, video libraries, one on one coaching sessions, weekly educational sales meetings, mentoring programs. WHY DO YOU BELIEVE THAT COACHING IS AN IMPORTANT PART OF SUCCESS?
OUR OFFICE STRIVES FOR EXCELLENCE THROUGH PERSONAL AND PROFESSIONAL GROWTH.
I grew up in a sports family and with a father who was a professional athlete in Baseball and Basketball and a husband who played and coached at a Collegiate/ Division 1 level. Being an athlete myself and being surrounded by athletes and coaches has been a great foundation for encouraging, guiding, teaching others to achieve their own personal greatness. This has become my coaching philosophy. John Wooden is one of my inspiring coaches and I live by his definition of success: The peace of mind in knowing you did your best to become the best in which you are capable.
HOW DO YOU LIVE OUT OUR PROMISE “WE MAKE GREAT NEIGHBORS.”? Our office is very passionate and involved in the Durham Central Park. We have our very own garden that we work together to improve and enhance by raising funds through Parties for the Park. “There is something special about working in the garden and getting dirty together.” We have a community service committee that is actively involved in giving back. Some of their services include: Back Pack Buddies, annual Food Drive, Habitat of Humanity and help building a Habitat for Humanity house. WHAT ARE YOUR CORE BUSINESS VALUES? Commitment to customers. Constant improvement. Effective leadership. WHAT ARE YOUR 3 DEFINING LEADERSHIP QUALITIES? Transparency, inspire other sales associates to be the best they can be. Commitment and Passion. Good communication. WHAT ARE 3 DISTINCTIVE CHARACTERISTICS ABOUT YOUR OFFICE? 1. W e build community through a family environment. 2. Strive for excellence through personal and professional growth. 3. Local knowledge of community.
Tracey Goetz, MANAGING BROKER tracey.goetz@bhhsysu.com | 919-740-2502 ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.