The Seller E xperience
a tradition of trust AMANDA HEATH
Here's how I help: With over 19 years of sales and marketing leadership in the real estate industry, I have extensive experience in various real estate markets, including residential home resales, relocation, new construction marketing and neighborhood representation, custom home builds, and investor renovation projects. I provide a fullservice approach with one-on-one communication and tailored solutions to the unique goals of each seller. I strive to provide my clients with a smooth and enjoyable experience from beginning to end and my commitment goes beyond the closing. Whether you need assistance finding reliable local services, or just have real estate-related inquiries, I'm here to provide ongoing support and guidance. As a RamseyTrusted agent, I am committed to providing exceptional value and service to my clients.
I want to become your Trusted Advisor
Designations & Accolades
Chairman’s Circle Gold Award Winner (2020-2023)
President’s Circle Award Winner (2019)
Leading Edge Society (2018) Relocation Specialist
RamseyTrusted Agent
Winston Salem REALTORS® Association Board Member
Top Performer Mastermind Program Member
BHHS Advisory Council Member
Triad Real Producers Rising Star (2018)
Triad Real Producers Cover Feature (2023)
Robinhood YMCA Board Member
CUSTOMIZED MARKETING PLAN
Professional Photos for Every Listing
Drone Photography
Video Tours
Floorplan Drawings
Custom Property Brochures
“Just Listed” Postcards
Social Media Marketing
Open Houses
Digital Broker Previews
Agent Luncheons (as needed)
Weekly Phone Calls and Follow Ups
Weekly Seller Reports
SOCIAL MEDIA
Did you know the average person spends over two hours a day on social media?
As your agent, I will promote your home on Facebook and Instagram to increase your exposure to thousands more local or out of state buyers. Having this exposure will increase your chances of selling quickly and potentially find a buyer that didn't even know they were looking to buy!
MEET MY TEAM
LINDSAY PARK Marketing Specialist
AMY EARLE Marketing Support
KAYLA HIATT Transaction Processor
LAURA GUIGOU Transaction Coordinator
BRANDON WILKERSON Courier
JOHN COCKERHAM Lead Photographer
BRIAN SIMPSON Chief Legal Counsel
THOMAS MAIER Managing Broker
GRACE BOLIN Director of Sales Support
TINA POWERS Licensed Assistant
ALICE SHERMAN Measuring Specialist
LISTINGS SOLD
Why W ork W ith a
Ra ms eyTrust ed Pro
Here’s what it means to be endorsed by Ramsey:
SHARED VALUES
I fully believe in the Ramsey mission and teachings. That means I’m here to walk alongside you and help you win on your journey.
SERVICE YOU DESERVE
I value serving over selling and I am always dedicated to providing the excellent customer service you deserve.
REAL RELATIONSHIPS
I work closely with the Ramsey team to make sure I’m meeting their high standards. And I care about helping you make the best decisions for you and your family.
WORTHY OF TRUST
I have the full backing of the Ramsey team, who has helped millions get (and stay!) out of debt and work toward financial peace.
Looking forward to working with you!
More info about RamseyTrusted pros!
GREATER WINSTON-SALEM’S MARKET LEADER
Greater Winston-Salem’s market share based on all homes sold
Source: CMS Triad MLS Counties: Davie, Forsyth, Stokes, Davidson 01/01/2023 — 12/31/2023
Greater Winston-Salem (Forsyth, Davie, Davidson, Stokes)
GREATER WINSTON-SALEM – RESIDENTIAL SALES HISTORY
(2000 – 2023)
The Seller Experience
The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
Initial Consultation
Prepare Property & Develop Marketing Strategy
Launch the Listing
Closing & Beyond
Contract Period
Accept the Best Offer
PROPER PRICING
I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame.
I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises.
MARKET VALUE
Understanding Market Value
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.
Competitive Market Analysis
A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.
Dangers of Overpricing
An asking price beyond the market range can adversely affect property marketing.
• Fewer buyers are attracted and fewer offers will be received.
• Marketing time is prolonged and initial marketing momentum is lost.
• The property attracts lookers and helps competing houses look better.
• If a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERTY
MARKETING STRATEGY
The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS
• To make the process easier for you.
• To put you in the strongest negotiating position possible.
• To get your home sold and get you where you want to go on time.
DIGITAL EXPOSURE
Tailored for your listing
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer.
We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.
DIGITAL PARTNERS
Buyer behavior has shifted to a digital medium and the use of the internet to find properties continues to increase at a steady rate year-over-year.
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.
Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
97% of buyers search online during the home buying process.*
Social media posts
Website created for your listing
Email blast for your listing
Open house digital ads
Listing digital ads
Fast and easy online property search
DIGITAL ASSETS
Optimized for an easy online experience
Open house registration page to capture event traffic
Mobile app showing your listing
Accept the Best Offer
RECEIVE OFFER
Once an offer or multiple offers are received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
NEGOTIATIONS
Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties and communicated.
NEGOTIATIONS CAN INVOLVE EVERYTHING FROM SALES PRICE TO CONCESSIONS OR DATES.
Contract Period
DUE DILIGENCE PERIOD
The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.
REPAIR NEGOTIATIONS
The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD
I will help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOSING
At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
I WILL ALWAYS STAY IN CONTACT WITH YOU AND ON TOP OF THE TIMELINES.
Beyond Closing
At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Strength, Trust & Integrity
Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Buffett is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.
Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global.
As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.
