Hillary Meredith Seller Presentation 2023

Growing up in Jamestown, North Carolina, with family and friends always within walking distance has taught me the importance of connecting with the community you surround yourself with. I have carried that strong sense of community with me as time has gone by, shown by my work and volunteerism in multiple non-profits in the area.

My background in project management & committee work has given me the skills to balance difficult situations, listen to multiple viewpoints, and the expertise to identify common ground. This has served me well in guiding my clients through this competitive real estate market.

My goal with every real estate transaction is to educate and advise my clients, exceed expectations and ensure that at the closing table I’ve done everything possible in the best interest of my clients.

THE BENEFIT OF COMMUNITY

President’s Circle Award

2021 & 2022

Leading Edge Society Award 2019 & 2020

Top 6% of Berkshire Hathaway HomeServices associates nationally

Top Performer in Greensboro

Greensboro Downtown Parks Board Member October 2019-present

Greensboro Regional Realtors Association Board Member January 2023-present

Weatherspoon Art Museum Board Member 2011-2018, Board President 2015-2017

Client Testimonials

“Hillary is fantasic! She is professional, courteous and was available to answer any questions that came up during my home selling process. She will not steer you wrong when it comes to real estate.”

“Hillary did a fabulous job of walking us through the selling process. She was always available when we had questions and thoroughly explained any documents that we were completing. We would highly recommend Hillary!”

— Zachary Osborne

— Lauren Nichols

“Working with Hillary was a joy from start to finish. She is kind, patient and very intelligent. My wife and I always felt that she had our back through the process of selling our previous home and buying our current one. Thank you Hillary for everything you did for us!”

Jonathon Iradi

YOUR HOME MARKETING PROCESS

“A Full-Service Team That Works For You”

Pre-Listing

• Comparative Market Analysis pricing for your home

• Architectural Media Package:

• Professional wide-angle images

• Matterport 360 Virtual Tour* or Virtual Tour

• Drone images & FAA Compliant*

• Project manage pre-listing contractors & repairs*

• Certified property measurements & floorplan

• Staging specialist consultation

• Executed timeline for your listing

• Professional Editing

• Coming Soon rider*

Listing launch

• Online syndication to over 100 websites

• Linktree posting (hyperlink on Instagram for social media)

• Listing ad on the internet specific to geographical area for 7-14 days

• Boost & promotional ads on websites

• Email Blast of listing with digital ad

• Social Media:

• Post on Instagram or IG Reel

• Promotional ad on Facebook runs for 7 days

• Listing post on Facebook, Instagram,

*Whenapplicable

• Dedicated web page for listing

• Member of the Triad MLS (Maximum Exposure)

• Professional flyers

• Just Listed postcards mailed to neighbors

• Weekly listing activity reports to clients

• Yard sign

Open House extravaganza

• Open House social media ads

• Open House Virtual Tour

• Social media posts of Open House

WE ARE PROUD TO LEAD THE WAY IN MARKETING AND TECHNOLOGY, however these innovations are not what define us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway HomeServices is the FOREVER BrandSM. Our team members are local experts, community activists, liaisons, advisors and oftentimes a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.

The Seller Experience

The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.

Initial Consultation

Prepare Property & Develop Marketing Strategy Launch the Listing

Contract Period

Accept the Best Offer

PRE-LISTING INTERVIEW

Why are you selling your home?

Where are you going?

How soon do you need to be there?

PROPERTY WALKTHROUGH

HOME SELLING TIMELINE AND SCHEDULE

Initial Consultation

PROPER PRICING

I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame.

I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises.

MARKET VALUE

Understanding Market Value

Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.

Competitive Market Analysis

A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.

Dangers of Overpricing

An asking price beyond the market range can adversely affect property marketing.

• Fewer buyers are attracted and fewer offers will be received.

• Marketing time is prolonged and initial marketing momentum is lost.

• The property attracts lookers and helps competing houses look better.

• If a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.

• The property may eventually sell below market value as a result of extended days on the market.

PERCENT OF BUYERS WHO WILL VIEW A PROPERTY

Prepare Property & Develop Marketing Strategy

PREPARATION

First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.

SIGN LISTING AGREEMENT PHOTOGRAPHY & MEASUREMENTS

PREPARE MARKETING COLLATERAL

MARKETING STRATEGY

The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.

GOALS

• To make the process easier for you.

• To put you in the strongest negotiating position possible.

• To get your home sold and get you where you want to go on time.

DIGITAL EXPOSURE

Tailored for your listing

Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer.

We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.

DIGITAL PARTNERS

Buyer behavior has shifted to a digital medium and the use of the internet to find properties continues to increase at a steady rate year-over-year.

As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.

Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.

97% of buyers search online during the home buying process.*

DIGITAL ASSETS

Optimized

Contract Period

DUE DILIGENCE PERIOD

The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.

REPAIR NEGOTIATIONS

The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.

PENDING PERIOD

I will help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.

CLOSING

At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.

I WILL ALWAYS STAY IN CONTACT WITH YOU AND ON TOP OF THE TIMELINES.

Strength, Trust & Integrity

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Buffett is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

Forbes Global 2000 List

World’s Most Admired Companies #4