The Seller Experience
The Berkshire Hathaway HomeServices Difference We are proud to lead the way in marketing and technology, however this innovation is not what defines us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway HomeServices is the forever brand. Our team members are local experts, community activists, liaisons, advisors and often times a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.
The Seller Experience The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
1. 2. 3. 4. 5. 6.
Initial Consultation Prepare Property and Develop Marketing Strategy Launch the Listing Accept the Best Offer Contract Period Closing and Beyond
Initial Consultation PRELISTING INTERVIEW Why are you selling your home? Where are you going? How soon do you need to be there?
PROPERTY WALKTHROUGH HOME SELLING TIMELINE AND SCHEDULE
PROPER PRICING I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame. I will also review potential costs associated with selling your home in order to reduce surprises.
MARKET VALUE Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale. Competitive Market Analysis A Competitive Market Analysis (CMA) is an evaluation of similar, recently
Dangers of Overpricing An asking price beyond the market range can adversely affect property marketing. • Fewer buyers are attracted and fewer offers will be received. • Marketing time is prolonged and initial marketing momentum is lost. • The property attracts lookers
sold homes in proximity to the home
and helps competing houses
intended to be bought or sold. These
look better.
homes are of similar size, condition,
• If a property does sell above true
age and style. Neither a seller nor
market value, it might not appraise
a sales associate can determine
and the buyers may not be able
the price of a home; the market
to secure a loan.
determines the price of every home.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERTY
Asking Price in Relationship to Fair Market Value (FMV)
% of Prospective Buyers who will look at Property
PREPARATION First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
MARKETING STRATEGY SIGN LISTING AGREEMENT
PHOTOGRAPHY/ MEASUREMENTS
PREPARE MARKETING COLLATERAL
The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS • Get your home sold and get you where you want to go on time. • Put you in the strongest negotiating position possible. • Make the process easier for you.
DIGITAL EXPOSURE Tailored for your listing ADVERTISE across the entire web
TARGET ads to the right location
FIND PEOPLE who are looking to buy your home
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer. We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.
And thousands more
DIGITAL PARTNERS Buyer behavior has changed and the use of the internet to find properties continues to increase at a steady rate every year.
93% of buyers search online
during the home buying process.
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels. Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
INCLUDING HUNDREDS OF MORE WEBSITES
DIGITAL ASSETS Optimized for an easy online experience • Website created for your listing • Email blast for your listing • Social media posts • Mobile app showing your listing • Fast and easy online property search • Listing digital ads • Open house digital ads • Open house registration page to capture event traffic
SHOWCASING THE PROPERTY Open House Open your door to potential buyers on Open House Extravaganza weekends, which include a targeted digital ad promoting your open house on Facebook, Instagram, and the online display network. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached. Broker Open House A valuable opportunity for area sales associates who represent prospective buyers to preview your property. Quality print collateral to showcase your home · Yard Sign · Just Listed Postcards · Flyers / Brochures · Door Hangers
ACTIVATE & SHOW PROPERTY After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer agents who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan & pricing strategy as necessary. Analytics and Reporting We keep you informed every step of the way. Our seller reports contain extensive information regarding online views of your property, including the number of times visitors to our website looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online. Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
RECEIVE OFFER Once an offer (or multiple offers) is received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
NEGOTIATIONS Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties.
DUE DILIGENCE PERIOD The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.
REPAIR NEGOTIATIONS The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD I can help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOSING SOLD
At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
BEYOND CLOSING At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Strength, Trust, & Integrity Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett. Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global. We thrive on helping buyers and sellers find their perfect home whether around the corner or across the globe.
Ranked #6 on Fortune’s 2021 list of World’s Most Admired Companies
Ranked by Real Trends as #1 Real Estate Company and Home Services Provider in America
Our Promise BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES. Exceed
Build
expectations for exemplary service
lasting relationships based on trust and care
and professionalism in everything we do.
with our clients and the communities we serve.
Partner
Redefine
with our associates to create an environment
the home buying, selling, and owning
that fosters success and meaningful careers.
experience by integrating all the elements of the transaction into a seamless real estate experience.
Unsurpassed Service IN EVERY MAJOR MARKET IN NORTH CAROLINA AND UPSTATE SOUTH CAROLINA
Greater Charlotte
Triangle
Lake Norman | SouthPark | Ballantyne
Raleigh | Durham | Cary | Chapel Hill
Triad
Pinehurst
Winston-Salem | Kernersville |
Pinehurst | Southern Pines
Greensboro – Elm Street | Greensboro – Adams Farm | Greensboro – Friendly Center
Our Complete Suite of Home Services
“
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot. — Warren Buffet Chairman and CEO Berkshire Hathaway, Inc.
Relocation Services
Your Customized Marketing Plan PRINT COLLATERAL
DIGITAL EXPOSURE
Yard Sign
Dynamic Mobile Compatible Website
Just Listed Postcards
A Webpage for Every Listing
Postcards
Fast and Easy Property Search Tool
Flyers
Open House Advertisement
Door Hangers
• Open House Search Tool on Our Website
EVENTS
• Targeted Social Media Ads Email Blast Campaigns
Broker Events
Digital Advertisements on Social Media
Open Houses
and Display Ad Networks
© 2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.