Sunset Hills Seller Experience
Melissa Greer
SUNSET HILLS I TREASURE YOUR SUNSET HILLS HOME AS MUCH AS YOU DO.
THE BENEFIT OF EXPERIENCE Named #1 in North Carolina for
America’s Best Realtors 2020 My heart, my home, your home. For years, I’ve dedicated much by Newsweek of my focus, expertise and heart to one of Greensboro’s most distinctive
Chairman’s Circle Diamond Award 2014, 2017, 2018, 2019 and 2020
neighborhoods: Sunset Hills. As a $Q HVWDEOLVKHG QHLJKERUKRRG IHDWXULQJ Chairman’s Circle Platinum Award selling/listing agent of more than 2013, 2015 and 2016 GLVWLQFWLYH KRPHV DQG ULFK KLVWRU\ 75 homes* within the Sunset Hills Chairman’s Circle Gold Award 7RZHULQJ RDN WUHHV ÀRXULVKLQJ GRJZRRGV UHFUHDWLRQDO VSDFHV DQG EHDXWLIXO KROLGD\ WUDGLWLRQV community in the last five years alone, ² ZHOFRPH WR D WUXO\ GLVWLQFWLYH QHLJKERUKRRG 'HFDGHV RI ULFK KLVWRU\ JLYH WKH KRPHV RI 6XQVHW 2010, 2011 and 2012 I value the special charm that only
+LOOV WKH FKDUDFWHU DQG FKDUP RI \HDUV SDVW 2ULJLQDOO\ HVWDEOLVKHG LQ WKH HDUO\ ¶V WKH 6XQVHW your home offers. I know how much 10 Year Legend Award +LOOV FRPPXQLW\ KDV VKDSHG *UHHQVERUR¶V KLVWRU\ ZLWK LFRQLF HVWDWHV DQG VWULNLQJ KRPHV RI D your home means to you and will help Top half of one percent of YDULHW\ RI GLIIHUHQW VW\OHV ² %XQJDORZV &RWWDJHV &RORQLDOV 1HRFODVVLFDOV 7XGRU 5HYLYDO ² VRPH you place it in the very best of hands Berkshire Hathaway Home HYHQ RQ WKH 1DWLRQDO 5HJLVWHU RI +LVWRULF 3ODFHV :LWK DOO WKH RSWLRQV WKDW 6XQVHW +LOOV KDV WR RIIHU for the very best price. Services associates nationally \RX¶UH VXUH WR ¿QG WKH KRPH RI \RXU GUHDPV DQG WKHUH¶V QRWKLQJ OLNH FRPLQJ KRPH WR 6XQVHW +LOOV From the very beginning, I’ll help Top Performer in Greensboro
you determine the best pricing,
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instagram.com/melissajgreer/ for closed transactions
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and perfectly stage your home — all
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facebook.com/melissagreerGSORealtor
based on my knowledge of the local
2019 Outstanding Women in Business, market and of how to maximize your WWW. MELISSAGREER.COM p 336. 337. 5233 Triad Business Journal sales price.
SSA@MELISSAGREER.COM
2021 Real Estate Newsmaker RISMedia *Out of 229 total Sunset Hills closings in TRIAD MLS since January 2013 to present.
Testimonials GETTING GREAT RESULTS “We interviewed several realtors and Melissa had by far the best plan and price for selling our unique property. She immediately understood its value and who it would appeal to, was highly creative and able to think outside the box in her marketing plan, and was hands on throughout the entire process. She is honest, highly resourceful, and has a delightful sense of humor even through challenging negotiations. We would recommend her in a heartbeat.” — Dee I “Melissa and her team did an excellent job helping me sell my home. I had already moved out of state and it was a seamless process because of Melissa and her whole team. She listed my house on a Tuesday and by Friday I had an offer and closed the following Wednesday. Eight days from start to finish! If you have a house in Sunset Hills Melissa and her team are a must! If you have a house in the Greensboro area Melissa and her team are the ones to use! Best experience selling a house ever!” — Kathy S “We have known Melissa for years and this is the second house she has sold for us. Selling a house and all that is involved can be stressful. Melissa is there for every step of the process. She truly strives to make the process as smooth as possible. She has gone above and beyond every time she has assisted our family. Her knowledge and experience is second to none in the industry. She more than a realtor to our family. Five stars from the Kimrey family!” — Sandra K “Melissa did an amazing job representing me. She walked me through every step and was always available for questions. She truly is gifted at staging and her staff is amazing. She is quick and efficient and detail oriented. My experience surpassed my expectations.” — Jenny G
Testimonials “Melissa is ‘hands down the best realtor’ I’ve ever worked with. She is honest. She is customer service driven in ways I can’t even begin to share. Melissa shows integrity in every step she makes, on your behalf, as she works with both sides of the sale. She helped us get our house ready to sell — looking its best — with experienced and affordable contractors in her little bag of tricks and she quickly helped us close on the house we were moving to. I would highly recommend Melissa for any of your realty needs. — Shelley J “Melissa is the best of the best. she is caring, she is thorough and she is responsive and attentive. She is a total pleasure in our lives.” — Gail L “Melissa makes the process of selling quick, efficient and painless. Great marketing materials, especially the photography used for online purposes. Fantastic support team in her office helped made this transaction professional and outcome based. I recommend Melissa completely and so appreciate the warmth, compassion and spirit she brings to the table!” — Jordan B
The Seller Experience The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.
1. Initial Consultation 2. Prepare Property and Develop Marketing Strategy 3. Launch the Listing 4. Accept the Best Offer 5. Contract Period 6. Closing and Beyond
PREPARATION First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging – there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.
Your home means everything — let’s make a great first impression. PROFESSIONAL STAGING SERVICES Before you put your house on the market, there are important steps you should take to make sure your home looks its best. We know what buyers are looking for and can help you determine which
•
Refresh plant beds and remove weeds.
•
Keep grass cut as needed.
•
Declutter the patio by removing toys, small planters, etc.
small changes will go a long way in positioning your home to sell more quickly and for top dollar. Below
•
Open patio umbrellas and awnings.
find a staging checklist that has been expertly craft-
•
Remove all outdoor furniture
ed to help you maximize the sale of your home. Custom staging checklist Exterior staging Check around the house and move garbage cans, water hoses, and any other items into the garage or an inconspicuous place.
and grill covers prior to photos. •
Make the front of the house inviting by adding pops of color.
•
Planters are an excellent way to incorporate color.
INTERIOR STAGING To ensure that the interior of your home looks
kitchen cabinets. Clean out the pantry. We want
its best before you put it on the market, there
buyers to see the storage your home offers.
are a few things that you can do in the living room, great room and bedrooms: •
Declutter all bookcases, shelves and personalized decorative items.
• •
In bathrooms, the cleaner the better is a great rule of thumb to follow. We suggest the following steps to make a great first impression: •
Remove or rearrange furniture to open the floor
items from the bathroom countertops, showers,
space and limit the number of items on the floor.
and bathtubs. You can store them temporarily in
Clean floors throughout the house. Fresh
a cabinet where they are still accessible for your use. Personal items should not be visible.
vacuum lines are impressive to potential buyers. •
Make sure all light bulbs are clear and bright.
•
where bulbs are visible, use very clear bulbs at the highest wattage possible. •
Avoid overfilling closets.
•
Paint in a neutral color throughout the house, if possible. Remove seasonal and holiday decorations.
In the kitchen, it is important to allow buyers to see the storage space your kitchen offers. We suggest the following: •
Deep clean the entire kitchen and remove items from the countertops and refrigerator. Clean all appliances inside and out. Wipe down the
Make sure the countertops, showers, bathtubs, and toilet bowls are clean and mildew free.
Avoid placing spiral bulbs in your home. In areas
•
Deep clean the entire bathroom. Remove all
•
Leave all toilet lids down.
•
Hang white towels and white shower curtains in all bathrooms.
•
Clean windows and remove cobwebs from all lighting fixtures and ceilings.
Note: Prior to the photographer’s arrival, make sure that all interior lights are on, fireplaces are lit, all blinds are open, vehicles are moved out of the driveway into an inconspicuous location and animals are removed from any rooms that will be photographed.
MARKET VALUE Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale. Competitive Market Analysis A Competitive Market Analysis (CMA) is an evaluation of similar, recently
Dangers of Overpricing An asking price beyond the market range can adversely affect property marketing. • Fewer buyers are attracted and fewer offers will be received. • Marketing time is prolonged and initial marketing momentum is lost. • The property attracts lookers
sold homes in proximity to the home
and helps competing houses
intended to be bought or sold. These
look better.
homes are of similar size, condition,
• If a property does sell above true
age and style. Neither a seller nor
market value, it might not appraise
a sales associate can determine
and the buyers may not be able
the price of a home; the market
to secure a loan.
determines the price of every home.
• The property may eventually sell below market value as a result of extended days on the market.
PERCENT OF BUYERS WHO WILL VIEW A PROPERTY
Asking Price in Relationship to Fair Market Value (FMV)
% of Prospective Buyers who will look at Property
PROPER PRICING I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home so that it will sell within your time frame. I will also review potential costs associated with selling your home in order to reduce surprises.
MARKETING STRATEGY SIGN LISTING AGREEMENT
PHOTOGRAPHY/ MEASUREMENTS
PREPARE MARKETING COLLATERAL
The vast majority of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.
GOALS • Get your home sold and get you where you want to go on time. • Put you in the strongest negotiating position possible. • Make the process easier for you.
DIGITAL EXPOSURE Tailored for your listing ADVERTISE across the entire web
TARGET ads to the right location
FIND PEOPLE who are looking to buy your home
Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer. We reach over 6 MILLION people and generate over 200,000 clicks on average per year with our digital advertising efforts.
And thousands more
DIGITAL PARTNERS Buyer behavior has changed and the use of the internet to find properties continues to increase at a steady rate every year.
93% of buyers search online
during the home buying process.
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels. Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.
INCLUDING HUNDREDS OF MORE WEBSITES
LOCAL MAGAZINE ADVERTISING
O’Henry Magazine
Mod Society
This lifestyle magazine explores everything
MOD Society serves a highly select and
from thriving arts in Greensboro to
distinct demographic. Our readers have
homes and gardens. Every issue presents
a taste for culture, arts, design, fashion,
outstanding short fiction, poetry and
innovation and travel that reflects their
essays that touch the heart and stir the
dynamic lifestyles. MOD Society reveals
soul. 18,000 magazines are distributed each
the extraordinary nature of our clientele
month.
in a format that is a provocative blend of
Various Neighborhood Publications
elegant and avant-garde.
Your Customized Marketing Plan PRINT COLLATERAL
DIGITAL EXPOSURE
Yard Sign
Dynamic Mobile Compatible Website
Just Listed Postcards
A Webpage for Every Listing
Postcards
Fast and Easy Property Search Tool
Flyers
Open House Advertisement • Open House Search Tool
EVENTS
on Our Website • Targeted Social Media Ads
Broker Events
Email Blast Campaigns
Open Houses
Digital Advertisements on Social Media and Display Ad Networks
ACTIVATE & SHOW PROPERTY After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer agents who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan & pricing strategy as necessary. Analytics and Reporting We keep you informed every step of the way. Our seller reports contain extensive information regarding online views of your property, including the number of times visitors to our website looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online. Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.
RECEIVE OFFER Once an offer (or multiple offers) is received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.
NEGOTIATIONS Response – Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties.
DUE DILIGENCE PERIOD The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems. Buyers and their agent usually attend.
REPAIR NEGOTIATIONS The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.
PENDING PERIOD I can help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.
CLOSING SOLD
At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.
BEYOND CLOSING At Berkshire Hathaway HomeServices York Simpson Underwood Realty we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.
Estimate of Costs SALE PRICE $ ________________________________________
Mortgages/Liens 1st Mortgage Payoff (Estimated):
$ ____________________________________________
2
$ ____________________________________________
nd
Mortgage Payoff (Estimated):
Home Equity Loan:
$ ____________________________________________
HOA Assessment(s):
$____________________________________________
Pre-Payment Penalty on Loans:
$ ____________________________________________
Loans on Equipment for Home:
$ ____________________________________________
Other: $ ____________________________________________ Other: $ ____________________________________________
Closing Costs Attorney Fee/Document Prep:
$ ____________________________________________
Brokerage Fee:
$ ____________________________________________
Closing Expenses Paid for Buyer:
$ ____________________________________________
Express Fees:
$ ____________________________________________
Home Warranty:
$ ____________________________________________
Miscellaneous (Fax, copies, etc.):
$ ____________________________________________
Pro-Rated HOA Dues:
$ ____________________________________________
Pro-Rated Taxes:
$ ____________________________________________
Recording Fees (Estimated):
$ ____________________________________________
Pro-Rated Taxes:
$ ____________________________________________
Repairs from Home Inspection:
$ ____________________________________________
Revenue Stamps ($1.00 per $500):
$ ____________________________________________
Survey: $ ____________________________________________ VA Required Fees:
$ ____________________________________________
Other: $ ____________________________________________ Other: $ ____________________________________________
Pre-Marketing Inspections Appraisal: $ ____________________________________________ Home Inspection:
$ ____________________________________________
Pest Inspection:
$ ____________________________________________
Radon Inspection:
$____________________________________________
Well & Septic Inspection:
$ ____________________________________________
Other: $ ____________________________________________ Other: $ ____________________________________________
Total Estimated Seller Costs: $ ________________________________________ Estimated Net Proceeds to/from Seller: $__________________________ The North Carolina Association of REALTORS®, INC makes no representation as to the legal validity or adequacy of any provision of this form in any specific transaction.
Strength, Trust, & Integrity Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett. Berkshire Hathaway HomeServices York Simpson Underwood Realty benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global. We thrive on helping buyers and sellers find their perfect home whether around the corner or across the globe.
Ranked #6 on Fortune’s 2021 list of World’s Most Admired Companies
Ranked #4 on Barron’s 2017 list of the World’s Most Respected Companies
Our Promise BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES. Exceed
Build
expectations for exemplary service
lasting relationships based on trust and care
and professionalism in everything we do.
with our clients and the communities we serve.
Partner
Redefine
with our associates to create an environment
the home buying, selling, and owning
that fosters success and meaningful careers.
experience by integrating all the elements of the transaction into a seamless real estate experience.
Unsurpassed Service IN EVERY MAJOR MARKET IN NORTH CAROLINA AND UPSTATE SOUTH CAROLINA
Greater Charlotte
Triangle
Lake Norman | SouthPark | Ballantyne
Raleigh – Cameron Village | Raleigh –
Triad
North Hills | Durham | Cary | Chapel Hill
Winston-Salem | Kernersville |
Pinehurst
Greensboro – Elm Street | Greensboro –
Pinehurst | Southern Pines
Adams Farm | Greensboro – Friendly Center
Our Complete Suite of Home Services
“
Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot. — Warren Buffet Chairman and CEO Berkshire Hathaway, Inc.
Relocation Services
Melissa Greer REALTOR® / Broker 336.337.5233
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