Marketing Magazine HK - AOTY 2015 by Marketing Magazine Group

CONTENTS

EDâ&#x20AC;&#x2122;S LETTER

JUDGES PANEL

METHODOLOGY

10-11

OVERALL AGENCY OF THE YEAR

152

THE NEXT BIG THINGS

CATEGORIES 12-15

B2B

16-19

Best Agency Culture

20-23

Brand Consultancy

24-29

Creative

30-34

CRM & Loyalty

36-40

Design

42-47

Digital

48-54

Direct Marketing

56-61

Event Marketing

62-68

Fast Growing

69-72

Independent

74-78

Innovative

79-83

Integrated

84-87

Market Research

88-92

Media

93-97

Mobile Marketing

98-101

Production

102-105

Public Relations

106-110

112-116

Small Size

118-122

Social Media

123-126

Specialist

128-131

Best Client Management Team

132-135

Best Creative Team

136-139

Best New Business Team

140-143

Best Production Team

144-149

Most Outstanding Client/Agency Partnership

All company profiles are written by Matt Eaton, Jennifer Chan, Tracy Chan and Cindy Yeung

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

ED’S LETTER

A NEW PLAYING FIELD 新的競爭環境

Editorial Matt Eaton, Editorial Director matte@marketing-interactive.com Jennifer Chan, Senior Journalist jenniferc@marketing-interactive.com Tracy Chan, Bilingual Sub Editor tracyc@marketing-interactive.com International Team Rayana Pandey, Editor (Singapore) rayanap@marketing-interactive.com Events Cathy Luk, Manager - Events Services cathyl@marketing-interactive.com Sarah Kee, Senior Events Producer sarahk@marketing-interactive.com Cindy Yeung, Events Producer cindyy@marketing-interactive.com Gabriella Yu, Events Producer gabriellay@marketing-interactive.com Advertising Sales - Hong Kong Josi Yan, Senior Director, Commerce and Development josiy@marketing-interactive.com Sara Wan, Senior Account Manager saraw@marketing-interactive.com Kevin Fok, Account Manager kevinf@marketing-interactive.com Advertising Sales - International Søren Beaulieu, Publisher (Singapore) sorenb@marketing-interactive.com Production and Design Shahrom Kamarulzaman, Regional Art Director shahrom@lighthousemedia.com.sg Evisu Yip, Senior Designer evisuy@lighthousemedia.com.sg Finance Evelyn Wong, Regional Finance Director evelynw@lighthousemedia.com.sg Management Tony Kelly, Managing Director tk@marketing-interactive.com Justin Randles, Publisher jr@marketing-interactive.com

Welcome to a very new looking Agency of the Year Awards. It’s amazing to look back on the past nine (yes, nine) years to see how far the awards have come. What started as an initiative to unearth Hong Kong’s best-of-breed agency operations has grown into one of the industry’s key events for rewarding agency excellence. In some sense the awards have been a mirror to the industry, documenting the rise of agencies and even the types of services being offered to clients. This year the big story to emerge has been the rise and rise of independents. More than half of the awards given out in 2015 will be accepted by an agency not owned by one of the big five holding groups. While our overall winner DDB Group Hong Kong has clearly dominated, the likes of fluid, PacificLink iMedia, Pixo Punch, Constant, Plug PR and Fimmick are part of a new wave of agencies offering a diverse set of services from social to content to strategic events and mobile marketing opportunities. Another major change to the awards this year has been how the winners were selected. For the past eight years we have relied heavily on an industry-wide research project to find our top 10 finalists, but this year we removed the process and opened the field to all agencies, with a lot more emphasis on the judging days. It’s a move that has drastically altered the types of agencies we are now seeing in the awards, and also one that shows how diverse and eclectic the agency landscape in Hong Kong has become. The following pages are a snapshot of the best agencies in Hong Kong over the past 12 months. Congratulations to all the winners and here’s to a great year ahead.

歡迎來到煥然一新的「年度最佳營銷代理」大獎。 ⡭㢪懝╊Ῥ〃)㞾䠓虇Ῥ〃*虇䩉⵵⁳⁉⡭☂Ҹ 憨↚䓝榔㎟䱚 Ὶ⎬虇┮㊞㞾䠋㔧欨㾾㢏ℂ ひ ◙⋻▇虇䖍㟑⾁䠋ⷤ㎟䉉姷㕩姛⋶⎉吁ひ◙⋻▇䠓䡪‚Ҹ ⢷㥟䮚〵ᾙ虇憨↚䓝榔㞾姛㫼䠓ᾏ棱数ⳟ虇亏撓ひ◙⋻▇䠓䠋ⷤ虇⁴╙ⴒ↠䉉ⴱ㏅㕟K䠓㢜⑨Ҹ ⁙〃㢏⪶䠓‽灭㞾䓷䱚ひ◙⋻▇䠓⺪弆虇ᾏⓙ ⁴ᾙ䠓䓝榔䛀‣⪶㔶到桕⢧⁴⪥䠓ひ◙⋻▇⫹ㄦҸ 桥䋅⁙〃䠓Ӂ〃〵㢏ℂ䍮摆⁲䖕俌⌯恜ӂDDB 桕⢧虃欨㾾虄㞝槾⃣⊹虇⃕ﬂuidҷ⪹。㺚佁仰Ⱑ汣桕 ⢧ҷPixo PunchҷConstantҷPlug PR╙Fimmick䳘ひ◙⋻▇‵㌠坘䫍″Ⱑ汣ҷ⋶ⵈҷ䳥䛴䍮摆㻊⑤ҷ╙ 㻐⑤䍮摆䳘⪩⋒⒥䠓㢜⑨军⌡弆Ҹ ⁙〃䠓╵ᾏ↚捜⪶惘崙㞾ㄦ䓝冔䠓寤⵸㝈ゞҸ 懝╊⋺〃虇㎠↠Ὴ嬐㧈㙩㫼⋶䠓䦣䰅屎㥴ℕ䚓戇ⓐⵅ↨戇⋻▇虇⃕⁙〃㎠↠╥㼗憨↚懝䮚虇᾵㔴 ╦㏏㢘ひ◙⋻▇䠓╒厖虇䋅ㄛ䛀寤⵸⢧戇⎉㢏ㄛㄦ䓝冔Ҹ 憨↚崙⑤⪶⪶㛈崙―ㄦ䓝▜✽虇▛㟑‵ⷤ䖍⎉ 欨㾾䠓ひ◙姛㫼䘿⨒崙ㄦ㢃⪩⋒⒥╙噻⑒Ҹ 㔴ᾚℕ㎠↠㢒⁚仈懝╊ᾏ〃䠓欨㾾㢏ℂひ◙⋻ ▇虇ㇼ✫㏏㢘ㄦ䓝冔虇᾵䫬槧⃯↠㢹ℕ㢘㢃⋘悬䠓䠋ⷤҸ

SCAN TO SUBSCRIBE

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

JUDGES PANEL

ADRIENNE TIN

KAREN TAM

Director of marketing Peninsula Merchandising

Assistant general manager, promotions and marketing Harbour City Estates

DOREEN CHENG

SOPHIA LEUNG

Head of marketing – snack food and food Mars Foods Inc

Regional marketing and communications manager, Asia | investor services Brown Brothers Harriman

AILEEN HO

KIM SIU

Marketing director SCA Tissue HK Ltd

General manager – marketing A.S. Watson Industries Ltd. (beverages manufacturing)

HENRY LEE

TERESA CHU

Division managing director Sony Corporation of Hong Kong Limited

Marketing communications director Ernest Borel Holdings

ALBERT CHAN

MARITA ROUHOF

Chief marketing officer, marketing and communications FWD Life Insurance Company (Bermuda)

Regional head, communications AXA Asia

JUDY SUN

TINA CHAO

Executive manager – branding Hong Kong Jockey Club

Director, marketing Hong Kong Tourism Board

CECILIA YIM

REBECCA TSE

Head of marketing Chow Sang Sang Jewellery

General manager – marketing YATA Department Store

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

METHODOLOGY

HOW THE WINNERS WON 如何選出得獎名單 Marketing magazine’s Agency of the Year Awards serve as Hong Kong’s leading barometer for agency health across key marketing disciplines. The 2015 awards were open for submissions from all agencies and companies based in Hong Kong or the Hong Kong ofﬁce of a global or regional corporation. Winners were 100% selected by client-side marketers during a rigorous judging process of agency performance from 1 January 2014 to 31 December 2014. All entrants were evaluated across four key business areas: performance, work, people and vision.

ҿMarketingӀ桫尛䠓Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ㞾╜㞯欨㾾▓䍮摆榧⥮⁲䖕姷䖍䠓榧⋗㒖㮨Ҹ Ӂ2015〃〵㢏ℂ䍮摆⁲䖕ӂ㳰慝㏏㢘ℕ卹欨㾾ҷ㎥⋷䖒㎥Ⓩ⥮⁲䖕㎥ₐ㫼䠓欨㾾愵‚埤╒厖虇㧈㙩2014〃1㢗1㝴厂2014〃12㢗31㝴㢮朢䍮摆⁲䖕䠓姷䖍虇100%伢䛀ひ◙ⴱ㏅䠓⾑⧃㔷ひ⁉♰⡃㧋戇⎉ㄦ䓝▜✽Ҹ 寤⎳⢧㧈㙩⋴⢜冔⢷㫼俍ҷ⃫♐ҷ⁉␪幖䀟╙ 槧㟾⡪⪶㫼⑨䵓䜖䠓姷䖍懁姛寤⵸Ҹ

Performance – 25% Agencies had to outline the commercial performance of their company over the eligibility period and explain what made this signiﬁcant and unique.

Work – 25% Agencies had to elaborate on how they developed products and services over the awards period. And what made this signiﬁcant and unique.

業績 – 25% ⎦⎉⋻▇⢷㒖⴩㟑朢䠓㫼俍㢘⃤槾嗦╙䓷䐈Ὶ埤!Ҹ

作品 – 25% 孲捚⬑⃤⢷㒖⴩㟑朢䠋ⷤ䚱♐╙㢜⑨虇⁴╙㢘⃤槾嗦╙䓷䐈Ὶ埤Ҹ

People – 25% Agencies had to describe how they succeeded in managing their key resource. And what made this signiﬁcant and unique.

Vision – 25% Agencies had to Illustrate how they had been communicating their company’s perspectives and vision. And what made this signiﬁcant and unique.

人力資源 – 25% 㕞慿⬑⃤㎟␮䴰䖕Ὴ嬐⁉␪幖䀟虇⁴╙㢘⃤槾嗦╙ 䓷䐈Ὶ埤Ҹ

願景 – 25% 杰慿⬑⃤ⷤ䖍⋻▇䠓䡽㮨╙槧㟾虇⁴╙㢘⃤槾嗦╙ 䓷䐈Ὶ埤Ҹ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Why did DDB Group win Overall Agency of the Year? While any agency winning gold in its respective category was eligible for the Overall Agency award, DDB Group was the only agency to claim a total of three gold awards, winning Creative Agency of the Year, Integrated Agency of the Year and Most Outstanding Client/Agency Partnership. DDB集團為何贏得「年度最佳營銷代理總冠軍」? ₊⃤仓⎴䠓捠䓝ㄦῊ⣖㢘㯮㢒孡憟Ӂ〃〵㢏ℂ 䍮摆⁲䖕俌⌯恜ӂ虇军DDB桕⢧㞾⚾ᾏᾏⵅ庞ㄦ ␄㊞ҷ伫▗䍮摆ҷ╙㢏ℂ∠⎉ⴱ㏅虊▗⃫⪴⃃杫 ⅑ᾘ↚仓⎴捠䓝䠓⁲䖕Ҹ

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SPECIALISTS IN TRANSFORMATION Congratulations to all the winners at the Agency of the Year Awards 2015 from the Brand Consultancy of the Year 2014

Revolutionising the way adidas interacts with its customers.

Elevating Suning, China’s top electronics retailer to make it big in Hong Kong.

Transforming the Watch Station brand with a revolutionary retail concept.

Achieving stand out for Chow Tai Fook in the world’s fastest growing luxury market.

Introducing customer-focused experiences to Etisalat stores in the Middle East.

Enhancing the world’s leading schools network through development of the Global Campus.

LONDON

MANCHESTER

SHANGHAI

HONG KONG

startjg.com info-hk@startjg.com

DUBAI

ABU DHABI

OVERALL AGENCY OF THE YEAR

After years of nipping at the heels of the Overall Agency of the Year Award, DDB Group Hong Kong has claimed honours amid some of the toughest competition yet. ⪩〃ℕ厖Ӂ〃〵㢏ℂ䍮摆⁲䖕俌⌯恜ӂ 㙵怺军懝虇DDB桕⢧)欨㾾*仑㝋⢷䅏䉗䠓䲅䎼ᾼ⑖⫹憨榔㴙㬽Ҹ

PATIENCE FINALLY PAYS OFF FOR DDB 皇天不負有心人 By Matt Eaton

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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OVERALL AGENCY OF THE YEAR

A year of solid business wins, recruiting top industry talent, impressive organic growth and an equally impressive portfolio of work, has seen DDB Group Hong Kong take out Overall Agency of the Year for the first time. Across the key categories of Creative Agency of the Year, Integrated Agency of the Year and Most Outstanding Client/Agency Partnership, DDB Group Hong Kong secured gold. In the newly created Best Agency Culture category it was narrowly edged out of top spot by independent agency fluid. But if there’s another thing the Omnicom agency can hang its hat on, it’s a client retention rate that is unique in today’s advertising world. Among its top four clients are a total of 96 years, and yes, while that does sound dramatic when tallied up like this, it remains impressive even when you break it down. McDonald’s tops the list with a 39-year working relationship. Another is ExxonMobil with 23 years, PARKnSHOP (22) and Vitasoy (12). Not a lot of agencies can boast these types of numbers. But it’s not just legacy that won over judges throughout the judging process. The past year has seen DDB add a raft of new business, including Melco Crown (Studio City), Hong Kong Tourism Board, Fonterra’s Anmum brand and Hongkong Land – all this with no client losses. On the back of this momentum were several key hires in the areas of planning, creative, activation and social. In January this year Andreas Krasser shifted to Hong Kong as an integrated associate planning director; while Valiant Yip, the winner of the 2013 Grand Kam Fan, took on the role to spearhead DDB’s new activation unit, DDB Live. Tammy Lui also signed on as social media manager for McDonald’s, Manulife and Anmum. While last year the agency lost two longstanding staff members in president and CEO Simone Tam and chief creative officer Jeffry Gamble, overall, DDB managed to keep its staff turnover rate well below the industry average of churn and burn. So what changed in 2014? John Zeigler, CEO of DDB Group Asia Pacific, says the past year has seen the agency embrace the spirit of “significant change”. He stresses that having the right people in place to see the agency through this evolving marketing world has been crucial. “What has been important to me was stability for ourselves and mostly our clients.”

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“The secret is all in our people, or to be exact, in our unwavering belief in putting our people back at the centre of everything we do.” Ӂ䫤ⵕ⋷⢷㝋㎠↠䠓♰⽴虇 !㢃䀥䩉灭尹虇㞾㎠↠⁴⁉ !䉉㢻䠓⦔⴩ⅰㆄҸӂ

Right across the board, he says, DDB Group Hong Kong exceeded all expectations. So was there any secret formula? “The secret is all in our people, or to be exact, in our unwavering belief in putting our people back at the centre of everything we do. “If we hire the right people and provide them with the environment to shine and grow, they will be happy; being happy will allow them to do the best work in their lives with us; great work will then attract/retain client partnerships. A simple, but often overlooked formula.” In the past year this has included significant resources in training and development, from sponsoring external training and ramping up talent mobility between offices and departments, in addition to the monthly core skills learnings. Zeigler stresses that as the market shifts, so must its core offerings. “For the growth of our clients’ business, we are not afraid to always find a better way.” So what’s next for DDB in Hong Kong? After finding initial success in the areas of PR, live event marketing, content, social and activation, you can safely assume we’ll see more. “These are for sure part of the campaign ecosystem for the digital world, and another one is the application of technology. “You can expect to see more of whatever is needed from DDB Group Hong Kong to help our clients to grow their businesses.”

伢懝ᾏ〃⊹䭏䠓㫼⑨姷䖍ҷᾏ㻐㫼䛛⁉㏜䠓␯䡮ҷテ ⑐䠓⨭朆ҷ⁴╙⎉吁䠓⃫♐虇DDB桕⢧)欨㾾*欥㲰庞ㄦӁ〃〵㢏ℂ䍮摆⁲䖕俌⌯恜ӂ䠓榼搫Ҹ DDB桕⢧)欨㾾*⎕⎴⢷␄㊞ҷ伫▗䍮摆ҷ㢏ℂ∠ ⎉ⴱ㏅虊▗⃫⪴⃃杫⅑䳘Ὴ嬐仓⎴㗧捠虇᾵⢷㜿⨭宼䠓㢏ℂ⁲䖕⋻▇㜖⒥仓⎴ᾼ≔㲰㝋䓷䱚⁲䖕ﬂuid䯸 ⃣䲻‛⃜Ҹ ⃕憨ⵅⴞ䡮Ⱑ汣桕⢧㝦ᾚ⋻▇䠓╵ᾏ⎉吁姷䖍虇㞾⢷䖍⁙䓷䐈䠓ひ◙ᾥ䛛ᾼ⁜劌Ⅼ䛨ⴱ㏅Ҹ 封⋻▇厖⡪⪶Ὴ嬐ⴱ㏅Ⅼ㒐⌀ 96 〃䠓▗⃫杫 ⅑虇␯弆ℕ䠓䩉毩⁉虇䓷䱚ℕ䢚‵⁳⁉⃸㢜Ҹ 瀴䜅⑭㞾▗⃫㢏朆䠓ⴱ㏅虇懣39〃蘤⌅㲰㞾⥒⋚ 㩽儝⳩)23〃*ҷ䠍ℂ)22〃*ҷ╙似⁥⬅)12〃*虇憨↚ ㎟俍᾵棭ㄗ⪩⁲䖕⋻▇╾⁴⇩⎿Ҹ ⃕⢷戃戇懝䮚ᾼ庞ㄦ寤⵸㳰ㅒ䠓┮⡯ᾜ≔㝋㳳Ҹ DDB桕⢧)欨㾾*╊〃㜿⨭⪩↚ⴱ㏅虇⒔㑻㜿䅯 ⓩ‭)Studio City*ҷ欨㾾㝔懙䠋ⷤ⷏ҷ㇕⪸䋅㝦ᾚ♐ 䏛ⴘ䂎╙欨㾾僽⢿虇᾵ᾣ㸡㢘⫀╊₊⃤ⴱ㏅Ҹ 憨↚テ⑐姷䖍㌠坘⌅⢷䳥␒ҷ␄㊞ҷ姛摆╙䫍″ Ⱑ汣㝈棱㜿⨭䠓Ὴ嬐⁉㏜⃫㚾㒐Ҹ ⁙〃ᾏ㢗虇Andreas Krasser屎厂欨㾾⎉₊伫▗ 䳥␒⏾俌䡲ҷ2013! 捠⾕⪶䓝ㄦῊValiant Yip㎟䉉 DDB㜿姛摆⋻▇DDB Live䠓帯帻⁉ҷ⁴╙Tammy Lui⎉₊瀴䜅⑭ҷⴞ⎸╙ⴘ䂎㫼⑨䫍″Ⱑ汣伢䖕Ҹ ⊧䴰封⋻▇╊〃⫀╊⋸⃜朆㢮㢜⑨♰⽴虇⒔㑻Ὴ ⾼⌋姛㛎俌婐峩棥㯚╙␄㊞俌婐Jeffry Gamble虇 ⃕俌汣军宏虇DDB⁜劌Ⅼ㒐⌅♰⽴㻐⫀䔖懯⃝㝋㫼䛛㷃。Ҹ 戲灋2014〃㢘⃤惘崙蘦 DDB桕⢧‭⪹Ⓩ姛㛎俌婐John Zeigler姷䫉虇封⋻▇懝╊ᾏ〃䭘㐎Ӂ槾嗦㛈崙ӂ䠓乍䫭Ҹ ⁥テ屎虇㑪㚻▗懸䠓⁉㏜虇㞾封⋻▇⢷憨↚䤻ㇾ喻崙䠓⾑⧃㔷ひᾥ䛛䠋ⷤ䠓杫攄Ҹ Ӂ㎠尜䉉㢏捜嬐䠓虇㞾⋻▇╙ⴱ㏅䠓䯸⴩Ҹӂ ⁥姷䫉虇DDB桕⢧)欨㾾*⢷▓㝈棱䠓姷䖍抌弔῝ 䖕㊂虇䜅ᾼ㢘䚩灋䫤宲蘦 Ӂ䫤ⵕ⋷⢷㝋㎠↠䠓♰⽴虇㢃䀥䩉灭尹虇㞾㎠↠ ⁴⁉䉉㢻䠓⦔⴩ⅰㆄҸӂ Ӂ凧屚▗懸䠓⁉㏜虇᾵䉉⁥↠㕟K╾⁴ᾏⷤ㏏朆䠓䘿⨒虇⁥↠ⅎ㢒朚ㅒҸ⁥↠朚ㅒ虇⽴⃫姷䖍卹䋅⎉ 吁虇⎉吁䠓⽴⃫‵㢒◇イ╙䛨⃞ⴱ㏅Ҹ憨↚懢䖕ㄗ䶰 ✽虇⃕伢⿇娺ㆌ嬥Ҹӂ 封⋻▇⢷懝╊ᾏ〃㐤㛍⪶捞幖䀟⢷♰⽴⦈客╙ 䠋ⷤ虇⒔㑻庙␸⪥⒔⦈客屁䮚ҷ▓愵‚埤╙扷朏⁉♰ 屎拜ҷ⁴╙㵞㢗㧇ㅒ㐏劌⦈客Ҹ Zeiglerテ屎虇样䣏⾑⧃惘崙虇⌅㧇ㅒ㢜⑨‵嬐厖㟑᾵懁Ҹ Ӂ䉉⿺␸ⴱ㏅⵵䖍㫼⑨⨭朆虇㎠↠㢒ᾏ䢃ᾜ愼⑭ 呵⢿⶚㷑㢃⬌䠓㝈㹤Ҹӂ 戲灋DDB桕⢧)欨㾾*ᾚᾏ㳴䠓䠋ⷤ㞾䚩灋蘦個 ⢷⋻杫ҷ䖍⧃㻊⑤䍮摆ҷ⋶ⵈҷ䫍″Ⱑ汣╙姛摆䳘榧 ⥮ᾙ╥ㄦ⎬㳴㎟␮ㄛ虇㢹ℕ䠓䠋ⷤ⁳⁉イ槇⁴ㄔҸ Ӂ憨‪令⶜㞾㜇䩋ᾥ䛛㔷ひ䚮㋚䠓ᾏ扷⎕虇军 ╵ᾏ↚杫攄㞾䭠㐏䠓㍘䚷Ҹӂ ӁDDB桕⢧)欨㾾*ⶖ㕟K㢃⪩㏏梏㢜⑨虇⿺␸ⴱ ㏅⵵䖍㫼⑨⨭朆Ҹӂ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

B2B AGENCY OF THE YEAR

GOLD PICO GROUP

In today’s increasingly competitive marketing landscape, creating a compelling experience and telling a good story is a key to success. As a global Total Brand Activation company, Pico Group takes home the gold award in this new category with its effective ideas, strategies and executions for B2B marketing solutions. Founded in 1969, the agency offers innovative results-driven solutions for some of

Hong Kong’s biggest brands by integrating technology, digital, gaming, social media and other traditional engagements with cutting-edge real space and real-time experiences. Employee development and engagement is also a main focus for the agency. Pico Group makes an effort to nurture internal talent. Apart from regular training, the agency provides a unique and self-developed talent acceleration programme to allow interactions among young and talented managers from across the world. This programme has been running for 30 years with more than 1,000 graduates. Pico Group also encourages job rotation in its global ofﬁces, giving staff cultural exposure and allowing them to share best practices to maintain top-tier quality and service levels. The agency also emphasises character development and CSR by launching numerous initiatives, including helping to build schools in the poorest provinces of China, blood donations, elderly visits, etc. One example was Pico’s “global care in action” activity which mobilised 300 of its senior management from nearly 40 cities to carry out voluntary activities.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷䖍⁙䲅䎼㝴䡙䅏䉗䠓䍮摆䘿⨒虇媌⃫⌆◇イ␪䠓汣毦╙岪慿⬌䠓㛔‚㞾㎟␮䠓杫攄Ҹ ⃫䉉ᾏ↚⋷䖒ㆶ䠓⋷㝈⃜♐䏛䅏㻊ₐ㫼虇䳕⋚ ㌠坘㢘㛗䠓 B2B䍮摆孲㸉㝈㧗㬑ㆄҷ䳥䛴╙⦆姛军庞ㄦ憨↚㜿仓⎴䠓捠䓝Ҹ ㎟䱚㝋1969〃虇封⋻▇乔▗䭠㐏ҷ㜇䩋ҷ懙㏁ҷ 䫍″Ⱑ汣╙⌅⁥≂伀㊮㥢ⴱ㏅䠓㝈ゞ虇拜▗㢏㜿䠓 │㟑⵵⢿汣毦虇䉉欨㾾ᾏ‪䥴▜♐䏛㕟K␄㜿᾵⁴ 仟㤫䉉㢻䠓孲㸉㝈㧗Ҹ ♰⽴䠋ⷤ╙凾俺‵㞾封⋻▇䠓捜灭ῚᾏҸ 䳕⋚厃␪⦈檙⋻▇⋶扷⁉㏜虇柳⴩㢮⦈客⪥虇 ‵㕟K䓷䐈䠓⁉㏜䠋ⷤ卹㎠ⴇ兡屁䮚虇崢ᾥ䛛▓⢿ 〃悤╙㢘㏜劌䠓伢䖕亩⁉♰╾⁴‡䢇″㻐Ҹ 憨↚ 屁䮚⾁㔷姛 30 〃虇⦈ 客弔懝 1,000 ▜ 䛱㫼䚮Ҹ 䳕⋚‵炢⒄⋷䖒愵‚埤䠓⽴⃫屎拜虇崢♰⽴╾ ⁴汣毦ᾜ▛㜖⒥虇⁴╙⎕›伢毦虇⁴Ⅼ㒐ᾏ㻐䠓⽴ ⃫幹亯╙㢜⑨㷃。Ҹ 封⋻▇‵捜嬥♐ㅆ䠋ⷤ╙ₐ㫼䫍㢒帻₊虇㔷姛 ⪩↚榔䡽虇⒔㑻ⓣ␸ᾼ⢚帶⡿⢿Ⓩら宼ⴇ㦰ҷ㓟姏 ╙㔱容冐⁉䳘Ҹ ⌅ᾼᾏ↚ℚⳟ㞾䳕⋚⋷䖒杫㊪姛⑤虇⑤♰ℕ卹慠40↚⥝⾑䠓300⃜汧亩䴰䖕⁉♰╒厖儸⽴㻊⑤Ҹ

Owned by: Independent Headed by: Lawrence Chia, chairman

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B2B AGENCY OF THE YEAR

SILVER TEXT100 HONG KONG

It’s been a year of big change for the Text100 business in Hong Kong this past year. Last August the Hong Kong agency absorbed its sister agency Bite Communications, giving Text100 in Hong Kong a much bigger scale. Off the back of these changes were some pretty signiﬁcant senior management moves, with a number of appointments made to support its integrated structure. Ken Peters was appointed regional director for Text100 North America, while Anne Costello was named regional director. Paul Mottram, who spent the past 13 years

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working with Bite, became managing director of integrated strategy for Text100 in Asia. Among all the reshufﬂes Text100 became the regional digital marketing agency of record for Four Seasons, beating out global digital agencies for the business. Text100 also handles all regional social media efforts for FedEx, working with the regional client team based in Hong Kong. WeChat also hired Text100 to create and implement a global social media strategy, involving the rationalisation of multiple content platforms and the creation and syndication of new social assets to drive engagement, including its global blog and the WeChat ofﬁcial account.

Text100 懝 ╊ ᾏ 〃 ⢷ 欨㾾伢㴆捜 ⪶ 㫼 ⑨ 惘崙Ҹ ╊ 〃 ⋺ 㢗虇憨 ⵅ 欨㾾 ⋻ ▇ 㛅庋 ⌅ ⭙ ⭈ ⋻ ▇ Bite Communications虇㚃⪶Text100⢷欨㾾䠓嬞㮰Ҹ 样䣏憨‪惘崙虇汧亩䴰䖕 ⷳ‵⎉䖍棭⿇槾嗦䠓崙 ⑤虇懁姛―⪩榔⁉‚₊☌⁴ 㚾㒐⌅伫▗㫼⑨ 㥅㭚Ҹ Ken Peters䔁⭣₊䉉Text100⒦儝Ⓩ俌䡲虇军 Anne Costello䔁₊☌䉉Ⓩ⥮俌䡲Ҹ 㛗␪Bite 13〃䠓Paul Mottram㎟䉉Text100‭ 㻁伫▗䳥䛴嗲‚俌伢䖕Ҹ 伢㴆㏏㢘崙⑤ᾚ虇Text100㙙㛦⌅⁥⢚株㜇䩋 ⁲䖕⋻▇虇㎟䉉⡪Ⳳ拡〦䠓Ⓩ⥮㜇䩋䍮摆伀䷛ひ◙ ⁲䖕Ҹ Text100‵厖欨㾾ⴱ㏅⢧栙▗⃫虇帯帻FedExⓏ ⋶㏏㢘䫍″Ⱑ汣㫼⑨Ҹ ㄽⅰ‵⭣₊ Text100媌⃫╙⦆姛⌅⋷䖒䫍″Ⱑ 汣䳥䛴虇⒔㑻䴰䖕⪩↚⋶ⵈ。╿虇⁴╙媌⃫╙㜃▗ 㜿䫍″Ⱑ汣幖䚱虇⁴㔷⑤⌅⋷䖒佁尛╙ㄽⅰⴧ㝈⿂埮䠓╒厖䔖Ҹ

Owned by: Next Fifteen Communications Headed by: Rosemary Merz, vice-president and managing consultant

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

B2B AGENCY OF THE YEAR

BRONZE/LOCAL HERO PACIFICLINK IMEDIA

Working hand-in-hand with business has become a key offering for this year’s bronze and Local Hero winner PaciﬁcLink iMedia. Its core B2B clients include the likes of Microsoft, where the agency developed an integrated solution for Microsoft Tech Day 2015 to allow visitors to experience a truly digital event. PaciﬁcLink has in a sense been working

closely with business since opening its doors in 1998. The agency has a vision to create inspiring digital communication between brands and their customers. With a footprint that spans seven markets across Asia, the agency’s vision of “digital everywhere” acknowledges that digital is now dictating business in many ways and sits at the core of customer engagement, loyalty and competitiveness. It also counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins for the agency include Bank of China Group Life Insurance, Philips Healthcare Solutions, Amway and Dermes Hong Kong. Training and staff initiative programmes have also been a focus for PaciﬁcLink, with an associate director programme launched to provide tailor-made career path and training to six of its rising stars who have shown great potential and dedication in the past ﬁve years. A study scholarship scheme and a mentorship programme have also been in force.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

厖ₐ㫼㚫㏚▗⃫㎟䉉⁙〃搔䓝⌋Ӂ㢻⢮咀桓䓝ӂㄦ Ὴ⪹。㺚佁仰Ⱑ汣桕⢧䠓䊵灭Ҹ ⌅Ὴ嬐 B2Bⴱ㏅⒔㑻ㄽ恮虇封⋻▇䉉ㄽ恮䭠㐏㝴2015㏢憯ᾏ↚伫▗㔷ひ㝈㧗虇崢╒␯冔汣毦ᾏ㲰䢮㳲䠓㜇䩋㻊⑤Ҹ 卹1998〃㎟䱚⁴ℕ虇⪹。㺚佁仰Ⱑ汣桕⢧ᾏ䢃厖ₐ㫼余ⵕ▗⃫虇厃␪⢷♐䏛厖槶ⴱῚ朢ら䱚䯜㬄䠓㜇䩋䀬憩Ҹ 封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⌅槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚㝈棱Ὴ⶝㫼 ⑨虇᾵㎟䉉ⴱ㏅凾俺ҷㅯ尯〵╙䲅䎼␪䠓㧇ㅒҸ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong KongҸ 㜿ⴱ㏅⒔㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚ ⁉挺䟑Ⅼ⇴ҷⴘ⎸╙Dermes Hong KongҸ ♰⽴⦈客╙䠋ⷤ宗␒ᾏ䢃㞾⪹。㺚佁仰Ⱑ汣桕 ⢧䠓䊵灭虇᾵拜▗㔷⎉ᾏ↚⏾俌䡲屁䮚虇䉉⋼⃜⢷ 懝╊‣〃姷䖍⎉⽷⪶䃪␪╙⃫⎉帱䔊䠓ㄛ弆Ὶ䭏㕟K〵怺宑憯䠓分㫼䠋ⷤ彾■╙⦈客Ҹ 封⋻▇‵㔷姛懁ⅽ䓝ⴇ捠宗␒╙⶝⾺㒖⶝宗␒Ҹ

Owned by: Independent Headed by: Moski Mok, CEO

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B2B AGENCY OF THE YEAR

FINALIST UNIPLAN HONG KONG

A renewed strategic implementation and a belief in experiential marketing have resulted in tremendous growth for Uniplan Hong Kong. The Hong Kong operation, which is run by a group of 109 employees, created some notable projects in town over the past 12 month, such as the Longines Hong Kong International Races,

Owned by: Independent Headed by: Daphne Choi, managing director

Audi A3 Sedan launch, Art Basel Hong Kong 2014, and the Jaguar Land Rover Experience Park 2014, to name but a few. On the staff front, one of the key hires last year was Roger Timmermann as head of creative; the appointment of Justin Bonnett as business development director; and the promotion of Dawn Dennis to director of event operations, who is now overseeing and managing the production team. Dennis has worked with many high-proﬁle clients such as BMW and the Goldin Group.

⋷㜿䠓䳥䛴⦆姛╙⶜汣毦ゞ䍮摆䠓捜嬥虇䉉Uniplan Hong Kong⿅ℕテ⑐䠓⨭朆Ҹ 憨 ⵅ 欨㾾 ⋻▇ 㙐㢘 109 ▜ ♰ ⽴虇懝 ╊ ᾏ 〃媌 ⃫⪩↚⁳⁉⓿巰㾀⏊䠓榔䡽虇⒔㑻㻹䗃姷欨㾾⢚ 株庌‚ҷAudi A3 Sedan㜿恙䠋⃗㢒ҷ欨㾾⾃⧭ 䏍坬姢ⷤ2014ҷ⁴╙Jaguar Land Rover汣毦⋻ ⢡2014䳘Ҹ ♰ ⽴㝈棱虇╊ 〃䠓捜嬐 ⁉‚ ₊ ☌ ⒔ 㑻 ⭣ ₊ Roger Timmermann䉉␄㊞Ὴ䴰ҷKustin Bonnett䉉㫼⑨䠋ⷤ俌䡲ҷ⁴╙㙱ⓖDawn Dennis䉉㻊⑤䍮懚俌䡲ҸDennis䖍㟑帯帻䡲䣲╙䴰䖕媌⃫⢧栙虇᾵䉉 BMW╙汧搏桕⢧䳘⪩↚䥴▜ⴱ㏅㢜⑨Ҹ

and viral marketing, media planning and online advertising. Some of its proudest clients are Nanjing Youth Olympic Games, Suning Appliance, Hong Kong Times Square and Lightmac Management Limited. 2014 was also a good year with client wins, including Miele, Diamond Water, Arissto, Mercedes-Benz, Chimelong Group, Steelmate, Watson’s Wine and Tag Heuer. A key highlight last year was the digital project for UBM Asia, which aimed to raise public awareness and drive trafﬁc and exhibitors to its exhibitions.

㌠坘〃㛅⋴⨭朆 35%╙亣⎸ᾙⓖ15%虇Madcradle Online怚怺ₐ㫼⶜ₐ㫼⁲䖕仓⎴䠓‣テҸ ㎟䱚㝋2006〃虇Madcradle Online䖍㟑㙐㢘 138▜♰⽴虇㢜⑨⒔㑻㜇䩋╙䝔㵡ゞ䍮摆ҷⰡ汣䳥␒ ╙佁ᾙひ◙Ҹ ⌅䥴▜ⴱ㏅⒔㑻ⓦ※棡〃⫶懚㢒ҷ垖⵶梊⟷ҷ 欨㾾㟑⁲ひ⧃╙Lightmac Management LimitedҸ Madcradle Online㝋2014〃庞ㄦ⪩↚㜿ⴱ㏅虇 ⒔㑻MieleҷDiamond WaterҷArisstoҷ。㹊㸌恙ҷ 朆栕桕⢧ҷ旄ⶖ恜ҷWatson’s Wine╙Tag HeuerҸ ╊〃⌅ᾼᾏ↚Ὴ嬐榔䡽㞾‭㻁ⓩ凭䠓㜇䩋榔䡽虇㝷⢷㕟ⓖ封ⷤ孌䠓⋻䣍䥴▜〵╙⨭␯⁉㻐虇⁴ ╙◇イ㢃⪩╒ⷤ⛕Ҹ

FINALIST MADCRADLE ONLINE

With a strong annual turnover growth of 35% and net proﬁt up by 15%, Madcradle Online is another ﬁnalist in the B2B Agency category. Founded in 2006, Madcradle Online has 138 members to handle digital ad offerings ranging from digital

Owned by: Vizz Group (Holdings) Limited Headed by: Patrick Wong, business director

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

BEST AGENCY CULTURE

GOLD FLUID HK

The Best Agency Culture may be a new category in 2015, but it is arguably one of the more important. With staff retention a major problem in Hong Kong’s agency landscape, creating good culture is a key to attracting and holding onto talent. Having values such as “great work, great times”, “loving our work” and “co-creation” at the heart of ﬂuid’s ofﬁce culture, the agency makes a true effort to engage its talent.

For its lively workplace design, the agency created colourful branded spaces and blackboard walls to facilitate the team’s creativity. Sitting desks, standing desks, bean bags, kitchen and bar areas are set up for closer conversations in casual meetings. On the communication front, the agency circulates LOWdown, the “loving our work” internal newsletter, to update company news apart from the regular quarterly company updates and team gatherings. “Lunch and learn” and Friday shared lunches and drinks are established as rituals to foster close bonding among the team of 25. To cultivate its young talented staff, they are encouraged to establish their “personal passion projects” and are given educational grants to pursue development programmes. In addition, mentorship programmes and “change maker of the month” have been introduced to enhance collaborative learning while celebrating the individual’s outstanding achievements. The local agency has proven its capabilities beyond delivering insights-driven creative solutions, but also to win the hearts of its staff by creating a staff-centric agency culture.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㢏ℂ⁲䖕⋻▇㜖⒥仓⎴㎥冔㞾2015〃䠓㜿仓⎴虇⃕ ‵㞾悒捜嬐䠓仓⎴ῚᾏҸ䛨⃞♰⽴㞾欨㾾⁲䖕姛㫼䠓ᾏ↚捜⪶㒠㎿虇ら䱚叾⬌䠓㜖⒥㞾◇イ╙㓌䛨⁉ ㏜䠓杫攄Ҹ ⁴Ӂ⎉吁⽴⃫ҷ儝⬌㟑⋘ӂҷӁ䍀㊪⽴⃫ӂ╙Ӂ⌀▛ ␄憯ӂ⃫䉉⌅愵⋻ⴳ㜖⒥㧇ㅒ虇ﬂuid厃␪䛨⃞⁉㏜Ҹ ⽴⃫䰉朢㔰䚷㻊䃠䠓宼宗虇㏢憯吁ヸ倌亪䠓♐ 䏛䰉朢╙灠㤎䏕虇⁴䅏䠋⢧栙䠓␄㊞虇᾵宼㢘⣟㰾ҷ ₐ㰾ҷ巕娚〶⃜ҷ哅㷃朢╙拡▶Ⓩ虇⁴炢⒄悤沕余ⵕ 䠓″㻐Ҹ ⢷ 䀬憩㝈棱虇柳 ⴩ 㢮 Ⳳ 〵㢒峿 ╙ ⢧ 栙凩㢒 ⪥虇封 ⋻ ▇ ‵ 䠋 ⃗ ⋶ 扷梊 ⳟ 㜿凭憩宙 ҿLOWdown(Loving our work)Ӏ虇㕟K⋻▇㢏㜿㼗ㇾ蘤ӁLunch & Learnӂ╙◷‣凩檟‵⅒懁憨25⁉⢧ 栙䠓╚屋Ҹ 䉉⦈檙〃悤⁉㏜虇封⋻▇‵炢⒄♰⽴䠋ⷤӁ↚ ⁉厗弲榔䡽ӂ虇᾵㕟K㛨剁幖␸⁴㔷⑤♰⽴╒厖懁 ⅽ屁䮚Ҹ㳳⪥虇‵㔷姛㒖⶝宗␒╙Ӂ㢗〵Ὶ㞮ӂ虇⁴ 炢⒄‡䢇ⴇ兡╙姷㕩↚⁉⎉吁姷䖍Ҹ 憨ⵅ㢻⢿⋻▇ᾜ╹姷䖍⎉Ӂ㺭㈘Ὴ⶝␄㊞ӂ孲㸉㝈㧗䠓⵵␪虇㢃憞懝ら䱚⁴⁉䉉㢻䠓⋻▇㜖⒥庞ㄦ♰⽴䠓ㅒҸ

Owned by: Independent Headed by: Guy Parsonage, CEO

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BEST AGENCY CULTURE

SILVER DDB GROUP HONG KONG

Employee retention has become a hot topic in the agency world these days as the talent pool continues to shrink. In this new category that recognises the effort agencies put into building a positive working environment, DDB Group Hong Kong has proven itself to be a well-deserved winner to take out second spot. With the belief that “people are always at the centre of everything we do”, the agency has taken on a humanity approach to cultivate quality staff highlighting what it calls the “four

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freedoms” – freedom from fear; freedom to fail; freedom from chaos; and freedom to be. For example, the DDB ofﬁce at Cyberport has adopted an open-space model that encourages casual mingling, equipped with a play area with a pool table, video games and beer stocks. Its open patio area also carries brainstorming activities as well as hosting events. Apart from regular team-building events, internal relationships are maintained from an interesting role called the people director, who hosts regularly chats and regular coaching with staff in rotation and encourages them to voice their suggestions on how to improve the agency. The warmth also spreads to new joiners. New employees are invited to a one-on-one induction with the people director to discuss personal development planning and to go through a performance planning cycle which aims to co-create KPIs on both performance goals and career development goals. The agency co-creates three-year development plans with its top 20% of talents.

⁉㏜〺個倛喝侽虇䛨⃞♰⽴⾁㎟䉉ひ◙姛㫼䠓ᾏ↚ 䍀朏尀槛Ҹ 憨↚㜿仓⎴姷㕩ひ◙⋻▇⶜ら䱚䯜㬄⽴⃫䘿⨒ 䠓␹␪虇军DDB桕⢧)欨㾾*⫹ㄦ搏䓝㞾⵵厂▜㴇Ҹ 䭘㐎Ӂ⁴⁉䉉㢻ӂ䠓ⅰㆄ虇封⋻▇㔰╥⁉ㆶ⒥䠓㝈ゞℕ⦈檙汧幹亯♰⽴虇テ屎㙐㢘⋜㝋㇟㎋ҷ伢㴆 ⫀㛦ҷ⋜㝋㾆‑ҷ╙样ㅒ㏏㳁䠓㏏岑Ӂ⡪⪶卹䛀ӂҸ ℚ⬑桕⢧⃜㝋㜇䩋㾾䠓愵⋻ⴳ㔰䚷朚㛍ゞ䠓宼宗虇宼㢘う㮑Ⓩ╙㧛䖒㥀ҷ㕟K懙㏁㯮╙⛳拡虇炢 ⒄♰⽴‡䢇″㻐虖⌅朚㛍ゞ。╿䰉朢‵䚷ℕ懁姛㭚 ㆬ㢒峿虇⁴╙厘愵⌅⁥㻊⑤Ҹ 柳―⴩㢮䠓⢧栙㻊⑤⪥虇封⋻▇⶗朏宼㢘Ӂ⁉♰ 俌䡲ӂᾏ分⁴似俺⋶扷♰⽴杫⅑Ҹ⁉♰俌䡲㢒⴩㢮厖♰⽴″㻐╙悹㻐⃫⎉㒖⶝虇᾵炢⒄⁥↠姷懣⶜㛈 ✓⋻▇䠓㊞嬚Ҹ 㔹㝌‵嬕噚厂㜿⋴分♰⽴Ҹ㜿♰⽴㢒䔁戏厖⁉♰ 俌䡲懁姛ᾏ⶜ᾏ䠓↚⁉䠋ⷤ宗␒宝履虇⁴╙懁姛俍㛗嬞␒虇⌀▛ら䱚俍㛗╙分㫼䠋ⷤ䠓杫攄俍㛗㒖㮨虇封⋻▇‵厖20%⊹䭏⁉㏜⌀▛ら䱚ᾘ〃䠋ⷤ嬞␒Ҹ

Owned by: DDB Headed by: Irene Tsui, general manager

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

BEST AGENCY CULTURE

BRONZE CONSTANT

It is widely assumed that small sized agencies cultivate more intimate relationships among staff, so when boutique agency Constant, formerly known as SALT, edges out many big-name agencies to take third place in this Best Agency Culture category, there are some

good reasons for it. Located at Sheung Wan, the agency has taken an unconventional way in its ofﬁce with an open and collaborative space with a raw astrosphere, which the agency believes may help attract and retain clients. As art shows and cultural gatherings have been the key focus for the Constant business, the creative shop has also introduced the concept of “cultural allowance” which is a sponsored fee for each staff member that must go towards items that bring more motivation and creativity. This could be books, industry events or simply a rock concert. With the agency having expanded to Copenhagen in March, staff in the Hong Kong team will be given the chance to visit and work in the overseas ofﬁce and get experience with a European-design mindset.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⶞⤚⋻▇䠓♰⽴ᾏ■娺尜䉉㙐㢘㢃嬹ⵕ䠓杫⅑虇⡯ 㳳⏜怺䉉 SALT䠓乍♐ひ◙⋻▇ Constant㙙㛦⪩ⵅ ⪶⤚ひ◙⋻▇虇㎟䉉㢏ℂ⁲䖕⋻▇㜖⒥仓⎴䠓搔䓝ㄦῊ虇䜅ᾼ㢘ㄗ⬌䠓䖕䛀Ҹ 封⋻▇⃜㝋ᾙ䘿䠓愵⋻ⴳ㔰╥╜≂伀䠓㝈ゞ虇 ⁴朚㛍ゞ″㻐䰉朢ℕ㏢憯样㊞䠓䘿⨒虇⾛㢪坘㳳◇ イ╙䛨⃞ⴱ㏅Ҹ 坬姢ⷤ孌╙㜖⒥㻊⑤ᾏ■㞾Constant䠓捜灭㫼 ⑨虇⡯㳳憨ⵅ␄㊞⋻▇イ⋴Ӂ㜖⒥㺴幋ӂ䠓㬑ㆄ虇庙 ␸㵞⃜♰⽴╒厖劌㕟ⓖ棗㊮╙␄㊞䠓㻊⑤虇⒔㑻㢇 ䷜ҷ姛㫼㻊⑤ҷ䚩㎥㖥䂍概㮑㢒Ҹ 样䣏封⋻▇㝋ᾘ㢗㚃ⷤ㫼⑨厂♴㢻♗㧈虇欨㾾 ⢧栙䠓♰⽴ⶖ㢘㯮㢒⎿㼆⪥愵⋻ⴳ╒孏╙⽴⃫虇榧䛴㳟㻁䠓宼宗ㆬ似Ҹ

Owned by: Independent Headed by: Tem Hansen / Tim Ho, co-founders

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BEST AGENCY CULTURE

FINALIST MAXUS HONG KONG

Maxus Hong Kong has made its way into the Best Agency Culture category with employees’ satisfaction at more than 80%. At the heart of the WPP media shop is its core value PACE, which stands for four virtues in the company’s culture: passionate, agile, collaborative and entrepreneurial. To achieve that, the agency has set up what

Owned by: WPP Group/Group M Headed by: Stanley Ngai, managing director

it calls a PACE team to hold social gatherings with clients and vendors. The team is also responsible for organising events in charity works, external and internal activities. Dedicated PACE awards are given out on a regular basis to teams and individuals who best demonstrate its values. Salary increment and promotions are also linked with the performance of its PACE values. To help employees gain global experience, the agency also hosts employees for one year for strategic planning with other global participants.

成⑱Ⱑ汣㌠坘懍80%䠓♰⽴䂎㊞〵虇怚怺㢏ℂ⁲䖕 ⋻▇㜖⒥仓⎴䠓‣テҸ 憨ⵅ WPP桕⢧㝦ᾚ䠓Ⱑ汣⋻▇⁴ӁPACEӂ⃫ 䉉⌅㧇ㅒ⊈⇋虇⁲姷䍀尯ҷ棗㻊ҷ▗⃫╙⌡根乍䫭⡪ ⪶⋻▇㜖⒥Ҹ 嬐⇩⎿憨ᾏ灭虇封⋻▇ら䱚ӁPACE⢧栙ӂ虇帯帻厘愵厖ⴱ㏅╙K㍘⛕䠓凩㢒虇㳳⪥‵帯帻仓俣㋗ ✓⽴⃫ҷ⁴╙⋻▇⪥扷╙⋶扷㻊⑤Ҹ 封⋻▇‵⴩㢮■㢏劌姷䖍⎉ӁPACEӂ⊈⇋䠓⢧ 栙╙♰⽴榡䠋ӁPACE䐈⎴⪶䓝ӂ虇␯圹╙㟘ⓖ‵厖 ♰⽴⢷⵵徟ӁPACEӂ⊈⇋㝈棱䠓姷䖍㔪揳Ҹ 䉉⨭␯♰⽴䠓⋷䖒伢毦虇封⋻▇‵仓俣♰⽴厖 ⌅⁥⋷䖒♰⽴ᾏ▛╒厖䉉㢮ᾏ〃䠓䳥䛴嬞␒Ҹ

planning, awards and recognitions, as well as an automated centralised human resource management system to strengthen employees’ capabilities and morale. To encourage communication, Guru Online also provides comprehensive meeting facilities, including ﬁve multifunctional rooms, a grassland gathering spot, and a runway linking up every corner in the ofﬁce. The agency also emphasises a work-life balance by organising regular team activities, interest groups and providing game facilities.

彮样Ӂ䡰␪⽴⃫ҷ䡰㉔䔸㮑ӂ䠓〶▂搧虇Guru Online ᾏ䢃捜嬥⶜♰⽴䠓㐤幖虇᾵㏢憯ᾏ↚䯜㬄╙⋔䂎㻊 ␪䠓⽴⃫䘿⨒⁴⦈檙⁉㏜Ҹ 封⋻▇ら䱚―ᾏ⫦ⴛ✓䠓⦈客╙䓝⒄㯮⏅虇㕟 K⴩㢮䠓⦈客ҷ㾔㟿䠓分㫼䠋 ⷤ嬞␒ҷ䓝榔 ╙尜 ╾ҷ⁴╙卹⑤⒥䠓⁉␪幖䀟䴰䖕ᾼ⪽亊伀虇⁴␯テ ♰⽴䠓劌␪╙⩺㶲Ҹ 䉉炢⒄䀬憩虇Guru Online‵㕟Kⴛ✓䠓㢒峿宼㝌虇⒔㑻‣朢⪩␮劌㢒峿ⴳҷ哘⢿凩㢒灭ҷ⁴╙憲㔴愵⋻ⴳ㵞↚孡嗌䠓憩懢Ҹ 封⋻▇‵テ屎⽴⃫厖䚮㻊䠓。姰虇⴩㢮厘愵⢧ 栙㻊⑤ҷ厗弲⶞仓ҷ╙㕟K懙㏁宼㝌Ҹ

FINALIST GURU ONLINE

Following the motto of “work hard play hard”, Guru Online has always focused on investment in its people and creating an inspiring and energetic working environment to cultivate talent. The agency has set up a well-established training and awards system, provides regular training and clear career development

Owned by: AdBeyond (Group) Limited Headed by: Jeff Ng, general manager

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

BRAND CONSULTANCY OF THE YEAR

GOLD/LOCAL HERO EIGHT PARTNERSHIP

Since taking out the bronze award in 2013, Hong Kong branding agency Eight Partnership has been climbing up the Agency of the Year rankings. After taking the silver and Local Hero awards in 2014, the independent ﬁrm has cemented its reputation as one to watch after locking in gold this year. It’s been a big 18 months for Eight after locking in and bedding down the Cathay Paciﬁc branding business. The agency has also extended its footprint globally with new assignments in Barcelona for Hyatt and in New York for Oneworld.

Eight ended 2014 by winning Ocean Park in Hong Kong. Independently owned, Eight is now consistently winning business against multinational agency brands – without pitches. Notable new wins in the past year have included Hines in San Francisco, StarHub in Singapore and CapitaLand in China. This is on top of a strong portfolio of clients which includes Coca-Cola, Noble Group, Dyson and McKinsey. On top of all this new business activity, Eight completely re-engineered all its services towards the delivery of integrated brand experiences. This involved the addition of product and space design to complement existing identity and communications design. New hires across the areas of product design, space design and 3D visualisation have been a priority. Its solid reputation has been built not only in the Hong Kong market, but internationally and it is building a formidable reputation as one branding ﬁrm to watch.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

2013 〃庞ㄦ搔䓝䠓欨㾾♐䏛槶⛞⋻▇⋺㝈凾㠉⢷ Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ䠓㔡▜〃〃ᾙⓖҸ 個2014〃⫹ㄦ搏䓝⌋Ӂ㢻⢮咀桓䓝ӂ虇憨ⵅ䓷䱚 ⋻▇㬽䠊⁙〃䠓⌯恜ⶅ〶虇⵵␪ᾜⵈㆌ嬥Ҹ 卹庞ㄦ⢚㹿厹䰉䠓♐䏛㔷ひ㫼⑨ㄛ虇⋺㝈凾㠉懝╊ᾏ〃ⓙ䠓䠋ⷤテ⑐Ҹ 封⋻▇㢃㚃⪶⌅彂彰厂⋷䖒䵓⢜虇庞ㄦ⾃⧭栕㒎⎀㈔拡〦╙亟亓⵿ⴖᾏⵅ䠓㜿㫼⑨虇⢷欨㾾‵庞ㄦ㼆㺚⋻⢡䠓㫼⑨Ҹ ⃫䉉䓷䱚⋻▇虇⋺㝈凾㠉䖍㟑ᾜ㝆⢷ᾜ䚷㐤㮨䠓㉔㹐ᾚ␪⩢⢚株⁲䖕庞ㄦ㫼⑨Ҹ 懝╊ᾏ〃䠓㜿ⴱ㏅⒔㑻ᾘ坸⾑䂱㜾⢿䚱⋻▇ҷ 㜿␯⣰㞮☛╙ᾼ⢚⎀ㅆ僽⢿Ҹ ⌅䖍㢘ⴱ㏅⒔㑻╾╲╾㮑ҷℕⶅ桕⢧ҷDyson╙ 瀴刾撺Ҹ 柳㜿㫼⑨⪥虇⋺㝈凾㠉‵捜㜿㜃▗⌅㏏㢘㢜⑨虇 ⁴㕟K伫▗♐䏛汣毦Ҹ柳䖍㢘䠓ヱ巰╙≂㘼宼宗虇‵ ⨭␯䚱♐╙䰉朢宼宗Ҹ 封⋻▇‵厃␪⨭凧䚱♐宼宗ҷ䰉朢宼宗╙3D嬥孉㛗㤫㝈棱䠓⁉㏜Ҹ ⋺㝈凾㠉㢃㙐㢘テ⪶刁崌虇墩刁⢚株虇⌅䠋ⷤᾜ ⵈㆌ嬥Ҹ

Owned by: Independent Headed by: Chris Fjelddahl, partner

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BRAND CONSULTANCY OF THE YEAR

SILVER FUTUREBRAND

FutureBrand has landed in the Brand Consultancy category for the ﬁrst time with a bang in second spot. Following the appointment of top management in 2013, with Lucien Harrington as managing director for Greater China and Young Kim as executive creative director, the agency has achieved astounding commercial growth in the past year. Among its strong portfolio of clients are

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China Fortune Land Development Beijing, Haitong International Securities, sáv Hospitality, SCAD Hong Kong, Swire Pacific and Tishman Speyer. One of the agency’s standout campaigns was the rebranding project for sáv Hospitality. The agency headed the project’s scope of work from brand strategy, brand messaging, copywriting, interior design recommendations, print and digital creative and brand guidance training and engagement. FutureBrand owns a multi-cultural team of young talents. Being part of a global network, staff are consistently exposed to cross-office dialogues and visits from Shanghai, Singapore, Melbourne, London and New York. To foster team synergies, Fun Fresh Fridays have been initiated for staff to do presentation sharing, alongside regular brand education training and quarterly creative and strategy integration reviews. The agency has established its influence in the industry by publishing thought pieces and reports, including FutureBrand Index, Country Brand Index and the Made in China Report.

FutureBrand欥㲰㬽䠊♐䏛槶⛞仓⎴虇᾵懁⃣䲻‛⃜Ҹ 样䣏Lucien Harrington╙Young Kim⎕⎴㝋 2013〃䔁₊☌䉉⪶ᾼ啾Ⓩ嗲‚俌伢䖕╙⦆姛␄㊞俌䡲虇封⋻▇懝╊ᾏ〃╥ㄦ毩⁉䠓㫼⑨⨭朆Ҹ ⌅Ὴ嬐ⴱ㏅⒔㑻啾⪞〇䬞⦉㫼到₌㢘柟⋻▇⒦ ※ҷ㼆憩⢚株峘⏇ҷӁ懇ӂ拡〦䴰䖕㢘柟⋻▇ҷ圸⍰亜坬姢宼宗)欨㾾*⪶ⴇҷ⪹╳到₌㢘柟⋻▇╙旄䓔朏Ҹ ⌅ᾼᾏ↚Ὴ嬐榔䡽㞾Ӂ懇ӂ拡〦♐䏛捜⧠虇封⋻ ▇帯帻♐䏛䳥䛴ҷ♐䏛ⴲ≂ҷ㜖䯎ҷⴳ⋶宼宗ら峿ҷ 。棱╙㜇䩋␄㊞ҷ⁴╙♐䏛㒖⶝⦈客╙╒厖Ҹ FutureBrand㙐㢘⪩⋒㜖⒥䠓〃悤⁉㏜⢧栙虇 ⃫䉉⋷䖒佁仰䠓ᾏ扷⎕虇♰⽴伢⿇厖 ᾙ 㼆ҷ㜿␯ ⣰ҷ⨷䏍㢻ҷ↺㛵╙亟亓䳘ᾜ▛愵‚埤懁姛″㻐╙ 㔱容Ҹ 䉉⅒懁⢧栙▗⃫乍䫭虇封⋻▇⵵姛ӁFun Fresh Fridaysӂ虇崢♰⽴懁姛⎕›虇᾵拜▗⴩㢮♐䏛㛨剁⦈ 客╙Ⳳ〵␄㊞╙䳥䛴㜃▗寤₿Ҹ 封⋻▇‵憞懝⎉䏗⎕㤟㜖䱯╙⧀◙㝋姛⋶ら䱚㄀榎␪虇⒔㑻ҿFutureBrand IndexӀҷҿ⢚ⵅ♐䏛㒖㮨Ӏ╙ҿᾼ⢚媌憯⧀◙Ӏ

Owned by: IPG Headed by: Lucien Harrington, managing director, Greater China

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

BRAND CONSULTANCY OF THE YEAR

BRONZE STARTJG

StartJG, winner of the 2014 gold in Brand Consultancy, this year slips to bronze despite a stellar year of business growth. The past year saw StartJG shift to a new self-designed studio in Central, a space created to foster collaboration, innovation and creativity, in addition to opening StartJG Shanghai, a wholly owned subsidiary of StartJG Hong Kong. Amid all the moving and expansion, the agency achieved proﬁt and growth.

The agency won signiﬁcant new clients in 2014, including HKTDC, the Hong Kong Jockey Club, Nord Anglia Education and the Hong Kong International Arbitration Centre, all this with no client losses. From the outset, StartJG has developed and shaped itself as a brand consultancy agency relevant for today’s connected world. Some of its key work in the past year was a new brand platform for Ritz-Carlton China – from messaging strategy to tone of voice, colour palette and imagery. For Swire Properties, the agency helped shape the exciting “blueprint” concept in Taikoo Place that has grabbed attention worldwide. For the Hong Kong Jockey Club, it worked on a number of strategic concepts, including the innovative new Digital Zone at Sha Tin and the 130th Anniversary Community Festival. Alongside its work for major corporates, the agency continues to support start-ups in Hong Kong such as the development and launch of Cali-Mex and its extensive work for both the Hong Kong and UK governments.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⊧䴰╊〃㫼⑨⨭朆テ⑐虇⃕2014〃♐䏛槶⛞仓⎴䠓捠䓝ㄦῊStartJG⁙〃䁠嗌厂搔䓝⃜僽Ҹ StartJG╊〃戆ㄏᾼ䘿䠓卹姛宼宗⽴⃫ⴳ虇⁴␯ テ▗⃫ҷ␄㜿╙␄㊞䰉朢虇᾵㎟䱚StartJG欨㾾⋷幖㙐㢘䠓ⳟ⋻▇StartJGᾙ㼆Ҹ 样䣏憨‪㖻戆╙㫼⑨㚃ⷤ虇封⋻▇╥ㄦ䡗⎸╙ ⨭朆虇㝋2014〃庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻欨㾾幎㞢䠋ⷤ ⷏ҷ欨㾾庌欻㢒ҷNord Anglia Education╙欨㾾⢚ 株₁婐ᾼㅒ虇᾵ᾣ㸡㢘⫀╊₊⃤ⴱ㏅Ҹ StartJGㄭᾏ朚⭚⾁䠋ⷤ╙㏢憯⋻▇㎟䉉ᾏⵅ 慝▗䖍⁙凾俺ᾥ䛛䠓♐䏛槶⛞⋻▇Ҹ ╊〃⌅ᾼᾏ‪Ὴ嬐榔䡽⒔㑻䉉ᾼ⢚瀦ㆬ⓰䏍榢拡〦ら䱚⋷㜿♐䏛。╿虇帯帻ⴲ≂䳥␒ҷ⁴厂尭屎ҷ 吁屎╙㄀≞Ҹ 封⋻▇‵䉉⪹╳⢿䚱⢷⪹╳⣙㏢憯㢘弲䠓Ӂ坜 ⢥ӂ㬑ㆄ虇◇イ⎿⋷ᾥ䛛䠓杫㹷虖╗䉉欨㾾庌欻㢒㏢憯⪩↚䳥䛴㬑ㆄ虇⒔㑻㸨䚿␄㜿㜇䩋Ⓩҷ⁴╙䲻130 ⷕ◷〃䫍Ⓩ䵏Ҹ 柳―帯帻Ὴ嬐ₐ㫼䠓榔䡽虇封⋻▇‵個倛㚾㒐欨㾾䠓㜿␄ₐ㫼虇ℚ⬑䠋ⷤ╙㔷⎉Cali-Mex虇䉉欨㾾 ╙咀⢚㛎〫㕟Kひ㹪䠓㢜⑨Ҹ

Owned by: Independent Headed by: Jonathan Cummings, managing director

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BRAND CONSULTANCY OF THE YEAR

FINALIST FLUID HK

Best known for its “insight-driven creative” approach in branding and creative solutions, ﬂuid once again sits in a ﬁnalist position of the Brand Consultancy category. Key branding projects included the launch of Hotel Jen, formerly known as Traders

Owned by: Independent Headed by: Guy Parsonage, CEO

Hotel under Shangri-La Hotels and Resorts; rebranding projects for SML and AsiaSat; and a brand audit for English Schools Foundation. The agency’s brand expertise has been established at the Business of Design Week and also from being a regular contributor of SCMP’s Education Post and teaching at the General Assembly. The local agency is led by CEO Guy Parsonage and was founded by Simon Squibb in 2000.

㌠坘⌆⁲姷ㆶ䠓Ӂ㺭㈘Ὴ⶝␄㊞ӂ♐䏛㔷ひ╙␄㊞孲㸉㝈㧗虇ﬂuid⌜㲰㏢⋴♐䏛槶⛞仓⎴‣テҸ Ὴ嬐㔷ひ榔䡽⒔㑻欨㧋婰㑘拡〦桕⢧㝦ᾚҷ⏜怺䉉 ⛕幎橾〦䠓㜿拡〦Hotel Jen朚⿤㻊⑤ҷSML╙AsiaSat 䠓♐䏛捜⧠榔䡽ҷ⁴╙咀⦉ⴇ㦰ⓣ㢒♐䏛⵸宗Ҹ 柳 ⴩ 㢮 ⢷ҿ ⓦ 啾㝸 ⧀ Ӏ㛨剁䏗㘿㜖 ╙ ⢷ General Assembly㙣₊岪⾺⪥虇封⋻▇‵⢷宼宗䍮 ⛕◷䠋㕽⌅⶗㫼䥴峧Ҹ 憨ⵅ㢻⢿⋻▇䛀Simon Squibb㝋2000〃㎟䱚虇 ᾵䛀姛㛎俌婐Guy Parsonage榧恜Ҹ

the branding project for Swire Properties. The agency adopted a creative approach by collaborating with paper architect Matt Shlian to build a series of paper sculptures symbolising the topography and cityscapes of Hong Kong. The 3D visuals were distilled into brand literature from guidelines, premiums, the employee microsite to large installations. Brand Union has also shined in the awards area, including the CLIO Awards, Transform Awards, WPPED Cream 2014 and The Communicator Awards.

WPP桕⢧㝦ᾚ䠓♐䏛宼宗槶⛞⋻▇Brand Union䠓テ⪶ⴱ㏅⒔㑻儝⢚搏姛儝㤦ҷGibson♐䏛ҷ‷⎸䠋 ⷤҷOppoҷ㥞䗭㐤幖欨㾾㢘柟⋻▇ҷⅬㅆⅰ捠夜桕

FINALIST BRAND UNION

Brand Union, the brand design consultancy under the WPP family, owns a strong portfolio of accounts, including Bank of America Merrill Lynch, Gibson Brands, H Development, Oppo, PineBridge Investments, Prudential Financial and Shanghai DreamCentre. Among its top work, the most cited one was

Owned by: WPP Headed by: Benedict Gordon, managing director

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⢧╙ᾙ㼆⪱ᾼㅒҸ ⌅ᾼᾏ↚‽䣋榔䡽㞾䉉⪹╳⢿䚱䠓♐䏛㔷ひ㻊 ⑤虇封⋻▇㔰䚷␄㊞㝈ゞ虇厖亨ら䵘⾺Matt Shlian ▗⃫㏢憯ᾏ亊⎦巰ㅄ欨㾾⢿ヱ╙⥝⾑㟾孏䠓亨桤⃫ ♐虇军3D嬥孉㛗㤫‵夜⋴♐䏛ⴲ≂♐虇⒔㑻㒖ⓦҷ⊈ 䡽姷ҷ♰⽴ㄽ佁䱨ҷ⁴厂⪶⤚㚉宼Ҹ Brand Union ‵庞ㄦ⪩↚䓝榔虇⒔㑻 CLIO ⪶ 䓝ҷTransform AwardsҷWPPED Cream 2014╙ The Communicator AwardsҸ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CREATIVE AGENCY OF THE YEAR

GOLD DDB GROUP HONG KONG

With an expanded client roster and a string of strong ad campaigns, DDB Hong Kong has reclaimed its crown in the Creative category this year, and it’s well deserved. The departure of CEO Simone Tam and chief creative ofﬁcer Jeffry Gamble last October didn’t seem to diminish its growth momentum. With no account losses, the agency secured a series of new businesses, including Melco Crown (Studio City), Hong Kong Tourism Board, Fonterra (Anmum) and Hongkong Land. This was on top of maintaining a healthy relationship with existing partners, including McDonald’s, ExxonMobil, PARKnSHOP and Vitasoy, with notable campaigns such as the McDonald’s “Dim-Jack” ad that synced with HKTV’s drama Borderline, and the “Drive Conﬁdence” campaign for Volkswagen.

This, as the agency highlights, is greatly attributed to its new take on client communications and fronting its creative works with digital innovation that has surpassed some of the sales targets of its clients. Alongside the aggressive digital push is a string of new digital hires, including Andreas Krasser joining as integrated associate planning director from DDB Korea and Bryan Fong appointed as associate product director. The internal digital boost initiative is supported by 10 digital training courses covering both frontline and digital-focused staff. The agency is also one of the few to run a monthly newsletter by its creative technologist Manolis Perrakis.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㌠坘ⴱ㏅⨭朆╙ひ◙姷䖍䖕㊂虇DDB桕⢧)欨㾾*捜 ⫹␄㊞仓⎴䠓捠䓝虇䠓䩉㞾⵵厂▜㴇Ҹ 姛㛎俌婐峩棥㯚╙␄㊞俌婐K effry Gamble㝋 ╊〃ⓐ㢗桱分⃋῝㢹㢘⏙ダ⌅テ⑐䠋ⷤ⑱榼Ҹ 柳Ⅼ䛨㏏㢘䖍㢘ⴱ㏅⪥虇封⋻▇‵庞ㄦ⪩↚ⴱ ㏅虇⒔㑻⒔㑻㜿䅯ⓩ‭)Studio City*ҷ欨㾾㝔懙䠋ⷤ ⷏ҷ㇕⪸䋅)ⴘ䂎*╙欨㾾僽⢿Ҹ 㳳⪥虇‵厖䖍㢘ⴱ㏅Ⅼ㒐叾⬌▗⃫杫⅑虇⒔㑻瀴䜅⑭ҷ⥒⋚㩽儝⳩ҷ䠍ℂ╙似⁥⬅虇⊹䭏ひ◙⃫♐ ⒔㑻㾾嬥␖桕ҿ峵䛛佩Ӏ瀴䜅⑭Ӂ灭 Jackӂ㪜⋴ひ ◙ҷ⁴╙Volkswagen䠓ӁDrive Conﬁdenceӂひ◙Ҹ 封⋻▇テ屎虇憨‪㎟㤫㢘広㝋ⴱ㏅䀬憩䠓㜿㝈 ■虇ⶖ␄㊞⃫♐厖㜇䩋␄㜿夜▗虇䉉ⴱ㏅弔弙摆⚽ 䡽㮨Ҹ 䉉拜▗㜇䩋䠋ⷤ虇封⋻▇╊〃‵懁姛ᾏ憲῁㜿 ⁉‚₊☌虇⒔㑻DDB)楢⢚*䠓Andreas Krasser␯⋴ ㎟䉉伫▗䳥␒⏾俌䡲ҷ⁴╙₊☌Bryan Fong䉉䚱♐ ⏾俌䡲Ҹ ⋶扷㜇䩋䠋ⷤ㝈棱虇封⋻▇㕟K10↚㜇䩋⦈客屁䮚虇㽄噚⏜佩♰⽴╙㜇䩋㫼⑨⁉♰Ҹ 封⋻▇‵䛀␄㊞㐏姢⶗ⵅManolis Perrakis帯帻㔷⎉㵞㢗梊ⳟ憩宙Ҹ

Owned by: DDB Headed by: Irene Tsui, general manager

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CREATIVE AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CREATIVE AGENCY OF THE YEAR

SILVER TBWA\ HONG KONG

TBWA\Hong Kong has stepped up to the plate this year to take second spot in the Creative category. Despite a loss of key clients, including Wyeth, Inﬁniti and One2Free through factors out of their control, the past 12 months have been good to the agency.

Apart from having successfully maintained its relationships with key accounts such as AIA, adidas and Standard Chartered, the agency has secured a slew of new businesses, including NBA, MasterCard, Lee Kum Kee, American Eagle Outﬁtters and Lee Jeans, to name but a few. Iconic works included a one-month campaign for Standard Chartered last April, putting a mega LED video projection on CITIC Tower; and the “Care Full Coffee Truck” highlighting the prejudices of Hong Kong people towards HIV gaining millions of impressions in earned media. On the staff front, Esther Wong was promoted to executive creative director after being with the agency for 10 years and Jan Cho, business director, was promoted to head of digital. Meanwhile, Anne Chan, executive digital producer, was also promoted to digital head of production covering Hong Kong and China.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

TBWA\Hong Kong⁙〃㟘ⓖᾏ亩虇懁⃣␄㊞仓⎴䠓䲻‛⃜Ҹ ⊧䴰⡯䊰㹤㔶⏅䠓⡯亯军⫀╊㉯㶞ҷInfiniti╙ One2Free䳘ⴱ㏅虇⃕封⋻▇懝╊ᾏ〃䠓姷䖍䖕㊂Ҹ 柳㎟ ␮厖╚戵Ⅼ根ҷadidas╙ 㾲㏢搏姛䳘Ὴ 嬐ⴱ㏅Ⅼ㒐▗⃫杫⅑⪥虇封⋻▇‵庞ㄦ⪩↚㜿ⴱ ㏅虇⒔㑻NBAҷ喻‚懣⓰ҷ㣝撵宧ҷAmerican Eagle Outﬁtters╙Lee Jeans䳘Ҹ ⌆⁲姷ㆶ䠓⃫♐⒔㑻╊〃⡪㢗䉉㾲㏢搏姛媌⃫ 䉉㢮ᾏ↚㢗䠓ひ◙虇⢷ᾼⅰ⪶し⪥䏕㘼㛍⽷⤚LED 㐤㄀蘤⁴╙ӁCare Full Coffee Truckӂ㻊⑤䰐槾欨㾾 ⁉⶜㊪䁚䝔䠓⇞嬚虇⢷庞ㄦⰡ汣。╿ᾙ◇イ㜇䠍喻杫㹷Ҹ ⢷ ⁉ ♰ 㝈棱虇封⋻▇㙱 ⓖ㢜⑨ⓐ 〃䠓 Esther Wong䉉⦆姛␄㊞俌䡲ҷ㫼⑨俌䡲Jan Cho䉉㜇䩋Ὴ 䴰虇⁴╙㜇䩋⦆姛媌⃫⁉Anne Chan䉉欨㾾╙ᾼ⢚ ⢿Ⓩ㜇䩋媌⃫Ὴ䴰Ҹ

Owned by: Omnicom Headed by: Joanne Lao, CEO, Greater China

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CREATIVE AGENCY OF THE YEAR

BRONZE SAATCHI & SAATCHI HONG KONG

After a stellar year of new business wins, Saatchi & Saatchi Hong Kong has come back to the creative scene this year taking out third place. New accounts included Sands Macao, Swire Properties, HSBC, UnionPay, PUMA Social, Merck (Seven Seas), Choya, San Miguel and Sun Hung Kai Properties. The agency was behind a notable social campaign for PUMA Social, an attempt to get people to rely on their most primitive form of communication – body language – via multiple channels such as Facebook, WeChat, the campaign site, YouTube, OOH and in stores. Another highlight was the “Think Twice” campaign for Greenpeace, hijacking Taobao with a fake e-shop. When users clicked “buy”, photos of ecodestruction popped up, getting them to think twice before buying. The past year also marked a new chapter for Saatchi to move into the digital space. Started out as an HR policy, a new employee must possess digital/integrated experience.

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The agency also offers training in mobile, e-commerce and IMC through a 100-hour workshop. To maintain its performance, a lot of effort has been put into cultivating a positive working environment and retaining talent. Beginning as a training programme, select young employees are given the opportunity to work as a co-CEO or MD. They can also join the CEO and MD at key meetings. This enables budding stars to understand the company culture and aspire for management positions. To break what it calls the OT curse, a “bark you up at 6:45pm” initiative was launched to ask staff to leave at 6:45pm every fortnight. It runs with another internal programme, “monsters attack”, where staff can create monster names, an app and mobile games to kick off the renewed culture. Another highlight was a ﬁve-day trip to Seoul with special monster costumes to boost staff moral which saw a participation of 400 employees.

伢懝ᾏ〃⢷㜿㫼⑨䠓‽䣋䠋ⷤ虇䡪ᾥ朆⥝欨㾾⁙〃捜慣␄㊞仓⎴虇懁⃣䲻ᾘ⃜Ҹ 庞ㄦ䠓㜿 ⴱ ㏅ ⒔ 㑻䅂朏捠㸨ҷ⪹ ╳ ⢿ 䚱ҷ Ⓘ 巟搏姛ҷ搏凾ҷPUMA Socialҷ灧 ⋚)ᾒ 㼆 ⇴ 仰ҷChoyaҷ䚮␪⛳拡╙㜿滊⦉⢿䚱Ҹ 封 ⋻▇ 帯帻䉉 PUMA Social ㏢憯 ᾏ ↚ ⎉ 吁䠓䫍 ″ Ⱑ汣榔䡽虇憞懝 Facebookҷㄽⅰҷ㻊⑤佁䱨ҷYouTubeҷ㏅⪥ひ◙╙〦⋶ひ◙䳘⪩䮽㾯懢炢⒄ ⪶䣍⁴㢏┮⭚䠓㝈ゞ䀬憩ʠʠ怺汣尭宏Ҹ ╵ᾏ↚捜灭榔䡽㞾䉉伯吁☛。媌⃫䠓ӁThink Twiceӂ虇⁴埪⇖佁〦殝␺㽧ⶅ佁虇䜅䚷㏅㒘Ӂ庋幆ӂ虇㢘杫䚮㋚䧃⩭䠓䢇䏖ⅎ㢒プ⎉虇崢䚷㏅⢷庋䏸⏜ ᾘㆬҸ 懝╊ᾏ〃‵㮨尛䣏䡪ᾥ朆⥝成■㜇䩋榧⥮䠓㜿 ᾏ榐Ҹ ⁴⁉␪幖䀟㛎䳥䉉欥虇㏏㢘㜿⋴分♰⽴ㅔ榗⌆ ∨㜇䩋㎥伫▗䍮摆伢毦Ҹ封⋻▇‵憞懝100⶞㟑䠓⽴⃫⣙虇㕟K㻐⑤ҷ梊ⳟ⛕⑨╙IMC㝈棱䠓⦈客Ҹ 䉉Ⅼ㒐姷䖍虇封⋻▇厃␪ら䱚䯜㬄䠓⽴⃫䘿⨒ ╙䛨⃞⁉㏜Ҹ ⁴⦈客屁䮚⃫朚⭚虇䔁戇䠓〃悤♰⽴㢘㯮㢒㙣 ₊凾⾼姛㛎俌婐㎥嗲‚俌伢䖕虇‵╾╒厖姛㛎俌婐㎥嗲‚俌伢䖕捜嬐㢒峿虇崢憨‪ㄛ弆Ὶ䭏╾⁴―孲 ⋻▇㜖⒥╙䯜㬄䎼╥䴰䖕ⷳ分⃜Ҹ 䉉㏢䧃␯䕼䠓泣☡虇封⋻▇㔷姛Ӂᾚⓗ 6:45⏜ ᾚ 䕼ӂ䠓㛎䳥虇嬐㷑♰⽴⢷㵞⋸㞮㢮ᾏ⪸⢷ᾚⓗ 6:45⏜桱朚⋻▇Ҹ㳳⪥虇‵㔷姛╵ᾏ↚⋶扷㝈㧗Ӂㆹ 䔇嬁㙙ӂ虇♰⽴╾卹姛␄憯ㆹ䔇▜ҷ㍘䚷䮚ゞ╙㏚㯮懙㏁⁴ⷤ朚⋷㜿䠓㜖⒥Ҹ ╵ᾏ↚捜嬐㻊⑤㞾♰⽴䰎ᾙ䐈⎴ㆹ䔇婬╒␯欥䏍‣⪸懙虇⁴㕟ⓖ♰⽴⩺㶲虇◇イ400▜♰⽴╒厖Ҹ

Owned by: Omnicom Headed by: Alexis Chiu, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CREATIVE AGENCY OF THE YEAR

LOCAL HERO FLUID HK

Fluid is back in the creative agency ranks, snatching the title of Local Hero under the leadership of Guy Parsonage. The local dynamic team is notable for its “insight-driven creative” approach in which creative solutions are backed by analytics. A top project in 2014 was the relaunch of Hotel Jen, formerly the Traders Hotel under Shangri-La Hotels and Resorts, for its multi-

market, multi-channel campaign. The agency led the project’s brand conceptualisation, website development, online and offline marketing strategies and social media management. Miele’s “Fashion That Never Fades” was another that highlighted the agency’s creative portfolio. The integrated campaign featured Miele’s customer stories and explored the relationship of individuality, sustainable fashion and the brand. Other clients include AsiaSat, Hong Kong Rugby Football Union and InvestHK. To boost its capabilities, new senior appointments over the past 12 months have included Jane Saunders as director of marketing for strategy and operations; Mahavir Saraf as head of digital projects and technology; Hendrik Kuhl as China brand strategist; Warrell Andrew as creative director of video; and Maja Husar as head of research and analytics. In 2014, fluid’s headcount sat at 25. The agency established its influence by sharing insights at Business of Design Week, contributing blog articles to SCMP’s Education Post and teaching at the General Assembly.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷Guy Parsonage䠓⿅榧ᾚ虇ﬂuid⌜㲰怚怺␄㊞仓 ⎴虇᾵⫹ㄦӁ㢻⢮咀桓䓝ӂҸ憨栙䯜㬄䠓㢻⢿⢧栙 ⁴⎕㤟⃫ㄛ䢍䠓Ӂ㺭㈘Ὴ⶝␄㊞ӂひ◙孲㸉㝈㧗㏏嬚䯀Ҹ 2014〃䠓Ὴ嬐榔䡽⒔㑻欨㧋婰㑘拡〦桕⢧㝦ᾚҷ ⏜怺䉉⛕幎橾〦䠓㜿拡〦Hotel Jen⢷⪩↚⾑⧃╙㾯懢䠓㔷ひ㻊⑤虇封⋻▇帯帻♐䏛㬑ㆄ⵵徟ҷ佁䱨朚䠋ҷ佁ᾙ╙桱佩⾑⧃㔷ひ䳥䛴ҷ⁴╙䫍″Ⱑ汣䴰䖕Ҹ Miele䠓Ӂ㟑ⶩ㷇ᾜ媹吁ӂ㞾封⋻▇䠓╵ᾏ↚⎉ 吁␄㊞⃫♐虇憨↚伫▗㔷ひ㻊⑤仟▗Miele䠓ⴱ㏅㛔 ‚╙朚㑢↚⁉ҷ╾㒐倛䠋ⷤ厖封♐䏛䠓杫⅑Ҹ ⌅⁥ⴱ㏅⒔㑻AsiaSatҷ欨㾾㲥䖒俌㢒╙㐤幖㔷ひ儁Ҹ 䉉㕟ⓖ⵵␪虇封⋻▇懝╊ᾏ〃䠓㜿汧亩⁉‚₊ ☌⒔㑻Jane Saunders䉉⾑⧃㔷ひ䳥䛴╙䍮懚俌䡲ҷMahavir Saraf䉉㜇䩋榔䡽╙㐏姢Ὴ䴰ҷHendrik Kuhlᾼ⢚♐䏛䳥䛴⾺ҷWarrell Andrews䉉㄀䏖␄㊞俌䡲ҷ⁴╙Maja Husar䉉䦣䰅╙⎕㤟Ὴ䴰ҸFluid㝋 2014〃䠓♰⽴⁉㜇似㒐⢷25⁉Ҹ 封⋻▇‵憞懝⢷宼宗䍮⛕◷⎕›嬚孲ҷ⢷ҿⓦ 啾㝸⧀Ӏ㛨剁䏗㘿㜖╙⢷General Assembly㙣₊岪⾺虇ℕら䱚⌅㄀榎␪Ҹ

Owned by: Independent Headed by: Guy Parsonage, CEO

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CREATIVE AGENCY OF THE YEAR

FINALIST GREY GROUP HONG KONG

Grey Hong Kong capped off the past year with strong client growth. On top of key clients such as GSK, P&G, Watsons Water, Hong Kong Tourism Board, HSBC and Wellcome, the agency scooped up Henderson Land Development, ADIMIL (Biostime), BCT, P&G

Owned by: WPP Headed by: Keith Ho / Desmond Chan, managing director & chief creative ofﬁcer / managing partner

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– Pantene (digital scope), Häagen-Dazs and Wan Chai Ferry. The agency was perhaps most remembered for its creative work for Wellcome. It included a movie-like campaign, “Like Always”, which spanned TV, print, outdoor and digital, to help the supermarket establish its heritage and strengthen its emotional ties to customers. It was also behind HSBC’s digitally driven campaign for commercial banking to pass the message to all businesses that HSBC puts customers interests at the centre of the business.

嗪䗭欨㾾懝╊ᾏ〃ⴱ㏅⨭朆テ⑐Ҹ 柳嗪垼亯▁⋚ҷⶅ䃣ҷ⷗卲㶞噇櫍㷃ҷ欨㾾㝔懙䠋ⷤ⷏ҷⒾ巟搏姛╙㉯う䳘Ὴ嬐ⴱ㏅⪥虇封⋻▇‵ 庞ㄦ㇡⦉⋕㫼⢿䚱ҷ亯␯)▗䚮⋒*ҷ搏凾ⅰ宦ҷⶅ 䃣䃧Ⰶ)㜇䩋榔䡽*ҷHäagen-Dazs╙䇲⁣䩋榼䳘㜿 ⴱ㏅Ҹ 封⋻▇㢏⁳⁉⓿巰㾀⏊䠓╾劌㞾㉯う䠓␄㊞⃫ ♐虇䜅ᾼ⒔㑻㮰₎梊㄀䠓Ӂ⪩ⶠ〃! 厂Likeℬ䋅ӂひ ◙虇㯺彷梊嬥ҷ。棱ҷ㏅⪥╙㜇䩋Ⱑ汣虇⿺␸弔亩⾑ ⧃ら䱚≂伀╙␯テ厖槶ⴱ䠓㉔㊮凾俺Ҹ 封⋻▇‵帯帻Ⓘ巟搏姛⽴⛕捠夜㢜⑨䠓㜇䩋㔷ひ㻊⑤虇■㏏㢘ₐ㫼≂懭Ⓘ巟搏姛⁴ⴱ㏅⎸䡙䉉㫼 ⑨⪶⏜槛䠓宙ㇾҸ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CRM & LOYALTY AGENCY OF THE YEAR

GOLD/LOCAL HERO CLIX INTERNATIONAL

It’s a remarkable feat that after just a few years in business, strategy, big data and social analytics agency CLiX has snatched gold in the CRM & Loyalty category. A ﬁnalist in 2014, CLiX launched in early 2013 as a sister agency to Datatrade, offering strategy, data analytics and loyalty marketing services to a growing number of clients in Hong Kong and China.

The gold award comes after a year of impressive growth fuelled by client wins from the FMCG sector, beauty industry, hospitality and retail. A snapshot of these clients include Abbott, Estée Lauder, Lenovo, Dairy Farm and, more recently, emerging logistics group SF Express. Off the back of these clients, the agency has been extending its services to include big data monetisation, marketing automation and helping clients transform their loyalty programmes. Building its staff base has also been a priority, with key hires across its business units, customer intelligence and strategic planning areas. With big data mining, social CRM and even CRM still relatively new marketing disciplines in Hong Kong, CLiX has been upping the ante and offering the market a more sophisticated CRM offering. The agency does this by recruiting driven and knowledge-hungry talent, who bring fresh perspectives to the CRM experience. As more clients look to the big data space, we are sure to see more from this independent agency.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

䥼䥼㜇〃虇⛕㫼ҷ䳥䛴ҷ⪶㜇㙩╙䫍″Ⱑ汣⎕㤟⁲䖕 CLiX⑖⫹ⴱ㏅杫⅑䴰䖕╙ㅯ尯䍮摆仓⎴䠓捠䓝虇㎟ ⷀ棭⍰Ҹ ⃫䉉2014〃䠓ⓐテῚᾏ虇CLiX㎟䱚㝋2013〃⎬虇㞾Datatrade䠓⭙⭈⋻▇虇䉉欨㾾╙ᾼ⢚⋶⢿ᾜ㝆⨭␯ 䠓ⴱ㏅㕟K䳥䛴ҷ㜇㙩⎕㤟╙ㅯ尯〵䍮摆䳘㢜⑨Ҹ 憨↚捠䓝ㄦῊ伢㴆テ⑐⨭朆䠓ᾏ〃虇庞ㄦ⪩↚ℕ 卹ㅺ憮㼗幊♐姛㫼ҷ儝ⵈ姛㫼ҷ拡〦╙梅⚽㫼䠓ⴱ㏅Ҹ ⌅ⴱ㏅⒔㑻桔⦈ҷEstée Lauderҷ凾㊂ҷ䏪⬅⋻ ▇ҷ⁴╙㢏慠㜿⨭䠓㜿厗䏸㻐桕⢧榕巟憮懚Ҹ 䉉慝▗憨‪ⴱ㏅䠓梏㷑虇封⋻▇‵㚃⪶⌅㢜⑨厂 ⪶㜇㙩⛕㫼⒥ҷ⾑⧃㔷ひ卹⑤⒥ҷ⁴╙⿺␸ⴱ㏅㛈崙 ⌅ㅯ尯〵宗␒Ҹ ら䱚⁉㏜〺‵㞾⌅ᾏ↚⊹⋗冒㋽虇封⋻▇凧屚 ⪩⃜ᾜ▛㫼⑨扷朏ҷⴱ㏅㉔⧀╙䳥䛴嬞␒䵓䜖䠓Ὴ 嬐⁉㏜Ҹ ⪶㜇㙩⑧㔱ҷ䫍″Ⱑ汣ⴱ㏅杫⅑䴰䖕ҷ䚩厂ⴱ㏅杫⅑䴰䖕⢷欨㾾⁜㞾䢇⶜悒㜿䠓⾑⧃㔷ひ榧⥮虇⃕ CLiX榧⋗強⑱虇䉉⾑⧃㕟K㢃⋗懁䠓ⴱ㏅杫⅑䴰䖕㢜⑨Ҹ封⋻▇凧屚㢘巟ⵛ䥴峧䠓⁉㏜虇䉉ⴱ㏅杫⅑䴰䖕汣毦㹷⋴㜿孡〵Ҹ 样䣏㊗ℕ㊗⪩ⴱ㏅從彂⪶㜇㙩榧⥮虇憨ⵅ䓷䱚 ⋻▇䠓䠋ⷤ⁳⁉㢮ㄔҸ

Owned by: Independent Headed by: King Leung, CEO

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CRM & LOYALTY AGENCY OF THE YEAR

SILVER EMARSYS

Emarsys has been rapidly expanding across the APAC region since being established in Hong Kong in 2010. In that time, it has expanded its wings, with dedicated ofﬁces in Beijing, Singapore and Australia to support regional operations and explore sales opportunities. A silver winner in 2014, the agency has again taken silver, despite a robust year of growth

which saw the agency take on a number of new clients from City of Dreams, Nestlé Hong Kong to Chicystyle. This is in addition to key clients Sony Hong Kong, L’Oréal Hong Kong and the South China Morning Post. Additionally, Emarsys made a number of key hires, and moved Stuart Barker, originally operations director in London, to Hong Kong to take on the role of country manager. Alongside his appointment was Daniel Hagos, originally based in London, who was appointed as client success team leader in Hong Kong to maximise revenue growth from its products and customer intelligence solutions. One major campaign in 2014 was working with SCMP for the launch of its new recruitment website cpjobs.com, which saw the agency create a personal job searching experience for users, as well as increasing conversion rates. As a result of the work, the website received a signiﬁcant boost in revenue contributed through the recommendations.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Emarsys卹2010〃⢷㾾㎟䱚⁴ℕ虇ᾏ䢃⢷‭⪹Ⓩ慔憮㚃ⷤҸ 封⋻▇㝋憨㵄㢮朢㚃⪶⌅佁仰虇⢷⒦※ҷ㜿␯ ⣰╙䅂㻁宼䱚愵‚埤虇⁴㚾㒐⌅Ⓩ⥮䍮懚╙䠋㔧摆 ⚽㯮懖Ҹ ⃫䉉2014〃䠓搏䓝ㄦῊ虇⊧䴰伢㴆テ⑐⨭朆䠓 ᾏ〃虇庞ㄦ㜿䅯⪸⢿ҷ桏⽱欨㾾╙Chicystyle䳘⪩↚ 㜿ⴱ㏅虇封⋻▇⁜⌜㲰⫹ㄦ搏䓝Ҹ ⌅Ὴ嬐ⴱ㏅⒔㑻Sony Hong KongҷL’Oréal Hong Kong╙ҿⓦ啾㝸⧀ӀҸ 㳳⪥虇Emarsys‵懁姛⪩榔⁉‚₊☌虇⒔㑻⢷↺ 㛵䠓䍮懚俌䡲Stuart Barker屎厂欨㾾⎉₊俌伢䖕Ҹ ┮歟↺㛵䠓Daniel Hagos‵屎厂欨㾾虇䔁⭣₊ 䉉ⴱ㏅⢧栙帯帻⁉虇⁴䎼╥㢏⪶䚱♐╙ⴱ㏅⎕㤟孲㸉㝈㧗䠓㛅⋴⨭朆Ҹ 2014〃ᾏ↚捜嬐榔䡽⒔㑻⿺␸ҿⓦ啾㝸⧀Ӏ㔷 ⎉㜿㑪凧佁䱨cpjobs.com虇封⋻▇䉉䚷㏅㏢憯↚⁉ 㷑分㖫⶚汣毦虇᾵㢘㛗㕟ⓖ佁榐惘㕪䔖Ҹ 仟㤫虇封佁䱨憞懝㔷圵撓ㄦ槾嗦䠓㛅⋴⨭朆Ҹ

Owned by: Independent Headed by: Hagai Hartman, CEO

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CRM & LOYALTY AGENCY OF THE YEAR

BRONZE FIMMICK

Fimmick landed in the CRM & Loyalty category for the ﬁrst time with a bang in third spot. Leveraging its expertise in digital and social media, the agency expands its services in areas of CRM with the integration of big data, social and mobile. Founded in 2012, the agency has been offering full digital marketing services ranging from digital and social media marketing strategy and implementation, data analytics and management, market research and technology application to CRM, product and solution development. The company’s focus on CRM can be seen in its talent investment of the CRM department with key hires such as a head of CRM, a CRM manager and a customer service supervisor. The product marketing and account servicing team

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has also expanded to cope with the company’s growth. To break through the traditional CRM model, Fimmick integrates digital technologies, social and mobile to formulate its unique CRM 2.0 strategies. For example, the agency set up a big data centric CRM program for a consumer brand that systemised recruitment ﬂow, database analysis and achieved satisfactory retention conversion. The initiative boosted the program membership utility rate by 15% and membership growth by 60% in 6 months. Its portfolio of clients includes AIA, Amway, Mercedes-Benz, Circle K, Budweiser, GigaSports, LensCrafters, Saint Honore Cake Shop.

Fimmick欥㲰㏢⋴ⴱ㏅杫⅑䴰䖕╙ㅯ尯䍮摆仓⎴虇 ᾵ᾏ怜㬽䠊䲻ᾘ⃜Ҹ㌠坘⌅㜇䩋╙䫍″Ⱑ汣⶗㫼䥴峧虇封⋻▇憞懝仟▗⪶㜇㙩ҷ䫍″╙㻐⑤虇㚃⪶⌅ ⴱ㏅杫⅑䴰䖕㢜⑨Ҹ ␄䱚㝋 2012〃虇封⋻▇ᾏ䢃㕟 K⋷棱䠓㜇䩋䍮摆㢜⑨虇⒔㑻㜇䩋╙䫍″Ⱑ汣䍮摆䳥䛴╙⦆姛ҷ 㜇㙩⎕㤟╙䴰䖕ҷ⾑⧃䦣䰅╙ⴱ㏅杫⅑䴰䖕㐏姢㍘䚷ҷ䚱♐╙孲㸉㝈㧗䠋ⷤҸ Fimmick⶜ⴱ㏅杫⅑䴰䖕扷朏⁉㏜㝈棱䠓㐤幖 ╜㞯―⌅⶜ⴱ㏅杫⅑䴰䖕䠓捜嬥虇Ὴ嬐⁉‚₊☌⒔ 㑻ⴱ㏅杫⅑䴰䖕俌䡲ҷⴱ㏅杫⅑䴰䖕伢䖕╙ⴱ㏅㢜 ⑨Ὴ䴰虇䚱♐㔷ひ╙ⴱ㏅㢜⑨⢧栙‵样䣏⋻▇䠓䠋 ⷤ军㚃⪶Ҹ 䉉㏢䧃≂伀䠓ⴱ㏅杫⅑䴰䖕㮰ゞ虇Fimmick仟 ▗㜇䩋㐏姢ҷ䫍″╙㻐⑤⁴⏅⴩⌅䓷䐈䠓ⴱ㏅杫⅑ 䴰䖕2.0䳥䛴Ҹ ℚ⬑虇封⋻▇䉉ᾏ↚♐䏛ら䱚 ⁴ ⪶ 㜇㙩䉉ᾼ ㅒ䠓ⴱ㏅杫⅑䴰䖕䮚ゞ虇ⶖ㢒♰㑪⑮㻐䮚ҷ㜇㙩〺 ⎕㤟亊伀⒥虇⁴╥ㄦ䖕㊂䠓ⴱ㏅Ⅼ䛨䔖Ҹ封㝈㧗㝋 ⓙ 〃⋶⁳㢒♰䮚ゞ㍘䚷ᾙ ⓖ15%虇㢒♰⁉ 㜇⨭␯ 60%Ҹ ⌅ⴱ㏅戓⒔㑻╚戵Ⅼ根ҷⴘ⎸ҷ。㹊㸌恙ҷOKⅎ⎸ 〦ҷ䠍⮐⛳拡ҷGigaSportsҷ‽嬥灭ҷ凥ⴘ⮫檔ⷚ䳘Ҹ

Owned by: Focus Imaging Headed by: Willy Lai, business director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CRM & LOYALTY AGENCY OF THE YEAR

FINALIST TOTAL LOYALTY COMPANY

TLC has only been operating since 2011, but prides itself on landing some top-name clients – and holding onto them. Its unique service is to help clients develop and maintain a happy workplace.

Owned by: Independent Headed by: Sam Lau, managing director

Total Loyalty Company㎟䱚㝋2011〃虇⃕⾁庞ㄦ╙

It does this by specialising in creating staff loyalty programmes, the only marketing agency in Hong Kong that offers such programmes. After just a short time in business, TLC seems to have struck a cord, securing more than 40 customers in Hong Kong. A snapshot of these clients include CBRE, PepsiCo, Sony Pictures and American Express. The strength of its business model is that once a client is settled, it will continue with TLC’s services for an extended period.

Ⅼ䛨⪩↚䥴▜ⴱ㏅Ҹ⌅䓷䐈䠓㢜⑨㞾⿺␸ⴱ㏅ら䱚 ╙Ⅼ㒐㊘ㅺ䠓⽴⃫䘿⨒Ҹ封⋻▇⶗朏㕟K♰⽴ㅯ尯〵宗␒㢜⑨虇㞾欨㾾⚾ᾏ㕟K憨槭㢜⑨䠓⋻▇Ҹ 伢䍮㟑朢桥䥼虇⃕Total Loyalty Company⃋῝ ⾁㎟␮イ弆⌀溃虇䖍㟑厖欨㾾弔懝40↚ⴱ㏅ら䱚▗ ⃫杫⅑Ҹ ⌅ⴱ㏅⒔㑻ᾥ戵泞䖕⁤ҷ䠍‚╾㮑ҷ亱ⷋ梊㄀⋻ ▇╙儝⢚懚憩Ҹ⌅㫼⑨㮰ゞ䠓⊹⑱⢷㝋虇ⴱ㏅ᾏ㝵厖 Total Loyalty Company懣㎟▗⃫虇ⅎ㢒ᾏ䢃厖Ὶゅ朆▗⃫Ҹ

Watson’s Wine, Convoy Financial Services, Cerebos, Jurong Point Mall Singapore, HKEJ and Sino Property. This is on top of a strong portfolio of brands that include PARKnSHOP, Venetian, Friso and Shiseido Group. On the staff front, training and development programmes have included in-house training for DMS platform certiﬁcation and competence development for digital consultants. The agency has also hosted external workshops and training programmes for the marketing, technical and creative teams.

XGATE㕟K㜇䩋䍮摆恮₅孲㸉㝈㧗╙㜇䩋屽寱㢜 ⑨虇⿺␸ₐ㫼憞懝㏚㯮)SMSҷiSMSҷMMS*ҷ梊抄ҷ 佁䱨╙䫍″Ⱑ汣䳘㾯懢凾俺槶ⴱҸ 懝╊ᾏ〃虇封⋻▇庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻桭⁣ ➫ҷWatson’s Wineҷうⴞ䖕帰㢜⑨ҷ橮䡙婫ҷ㜿␯⣰ 婤す⣙ҷⅰ⧀╙ⅰ☛䏸㫼Ҹ ⌅䖍㢘ⴱ㏅⒔㑻䠍ℂҷ⮐ⷋ㜾⁉ҷ儝亯ℂ⋡╙ Shiseido桕⢧Ҹ ♰⽴㝈棱虇⦈客╙䠋ⷤ宗␒⒔㑻DMS㜇䩋䍮摆。╿峘㢇屁䮚䳘⋶扷⦈客ҷ⁴╙㜇䩋䍮摆槶⛞䠓劌 ␪䠋ⷤҸ封⋻▇‵䉉⾑⧃䍮摆ҷ㐏姢╙␄㊞⢧栙厘姛 ⪥扷䦣宝㢒╙⦈客屁䮚Ҹ

FINALIST XGATE

XGATE provides digital marketing software solutions and digital consulting services that help organisations engage with their customers across mobile (SMS, iSMS and MMS), email, web and social channels. The past year has seen the agency add some signiﬁcant accounts, including Chicks,

Owned by: Independent Headed by: Xen Chia, strategic marketing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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DESIGN AGENCY OF THE YEAR

GOLD BRAND UNION

A tough category this year, our judges did two rounds of judging before the winners were revealed. The gold went to Brand Union, a design brand consultancy under WPP. 2014 was also a strong year for Brand Union in the awards portfolio, including the CLIO Awards, Transform Awards, WPPED Cream 2014 and The Communicator Awards.

Among its top three clients are Bank of America Merrill Lynch, Prudential Financial and Shanghai DreamCentre. The agency expanded its client portfolio by gaining new accounts, including Oppo, H Development, Gibson Brands and PineBridge Investments. A notable project was to design a new brand identity for Swire Properties. The agency adopted a creative approach by collaborating with paper architect Matt Shlian to build a series of paper sculptures symbolising the topography and cityscapes of Hong Kong. The 3D visuals were distilled into brand literature from guidelines, premiums, the employee microsite to large installations. Aside from its outstanding work achievements, Brand Union also succeeded in creating a fun and engaging office space and internal staff culture. The agency’s office design is led by the creative team. The team’s quirkiness can be seen in the office’s feature wall mural and its regular bonding activity – brewing and crafting its own beer brand, Hot Lips, which is beer with a mix of Sichuan peppercorns and Chinese white tea.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

憨↚仓⎴⁙〃䲅䎼䅏䉗虇寤⵸榗伢懝⋸悹戃戇㏜劌㸉⴩㢏ㄛ⑬帯虇军捠䓝ㄦῊ㞾WPP桕⢧㝦ᾚ䠓♐䏛宼宗槶⛞⋻▇Brand UnionҸ Brand Union㝋2014〃姷䖍テ⑐虇ㄦ⎿⪩↚䓝榔虇⒔㑻CLIO⪶䓝ҷTransform AwardsҷWPPED Cream 2014╙The Communicator AwardsҸ ⌅ᾘ⪶Ὴ嬐ⴱ㏅䉉儝⢚搏姛儝㤦ҷⅬㅆⅰ捠夜桕⢧╙ᾙ㼆⪱ᾼㅒ虇封⋻▇‵庞ㄦ⪩↚㜿ⴱ㏅虇⒔ 㑻 Oppoҷ‷⎸䠋ⷤҷGibson♐䏛╙㥞䗭㐤幖欨㾾㢘柟⋻▇Ҹ ⌅ᾼᾏ↚‽䣋榔䡽㞾⪹╳⢿䚱䠓♐䏛㔷ひ㻊 ⑤虇封⋻▇㔰䚷␄㊞㝈ゞ虇厖亨ら䵘⾺Matt Shlian ▗⃫㏢憯ᾏ亊⎦巰ㅄ欨㾾⢿ヱ╙⥝⾑㟾孏䠓亨桤⃫ ♐虇军 3D嬥孉㛗㤫‵夜⋴♐䏛ⴲ≂♐虇⒔㑻㒖ⓦҷ ⊈䡽姷ҷ♰⽴ㄽ佁䱨ҷ⁴厂⪶⤚㚉宼Ҹ 柳⎉吁䠓⃫♐⪥虇Brand Union‵厃␪ら䱚䚮 ⑤㢘弲䠓愵⋻䘿⨒╙⋶扷♰⽴㜖⒥Ҹ封⋻▇䠓愵⋻ ⴳ宼宗䛀␄㊞⢧栙⋷㲙帯帻Ҹ 愵⋻ⴳ䠓䏕ᾙ⩐䛺ҷ⁴╙⴩㢮⢧栙㻊⑤虇⒔㑻捏媌卹⾀䠓⛳拡♐䏛)␯⋴⡪⽬剰㪡厖ᾼ⢚䠌哅䠓 Hot Lips⛳拡*虇╜㞯⎉⢧栙ⓒ⫖䠍ㆹ䠓␄㊞Ҹ

Owned by: WPP Headed by: Benedict Gordon, managing director

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DESIGN AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DESIGN AGENCY OF THE YEAR

SILVER FUTUREBRAND

FutureBrand snatched its second silver in the Design category on top of the silver it won in the Brand Consultancy category. Led by Lucien Harrington as managing director for Greater China and Young Kim as executive creative director, the agency team of 14 owns an impressive list of new clients, including China Fortune Land Development Beijing, Haitong International Securities, sáv Hospitality and Tishman Speyer.

Among its top campaigns was the rebranding project for sáv Hospitality. The agency headed the project’s scope of work from brand strategy, brand messaging, copywriting, interior design recommendations, print and digital creative and brand guidance training and engagement. To train its multi-cultural team of young talent, the agency hosted the “yearly next generation hothouse”, an overseas joint workshop with IPG sister companies. Staff are also exposed to regular cross-ofﬁce dialogues and visits from its global network, including Shanghai, Singapore, Melbourne, London and New York. Other initiatives to boost and unlock creativity include regular brand education training, quarterly creative and strategy integration reviews and creativity workshops. The agency has established its inﬂuence in the industry by publishing thought pieces and reports, including FutureBrand Index, Country Brand Index and the Made in China Report as well as speaking at the IATA North Asia Conference on destination and airline branding.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

柳庞ㄦ♐䏛槶⛞仓⎴搏䓝⪥虇FutureBrand‵⑖⫹ 宼宗仓⎴䠓搏䓝Ҹ ⢷⪶ᾼ啾Ⓩ嗲‚俌伢䖕Lucien Harrington╙⦆ 姛␄㊞俌䡲Young Kim䠓⿅榧ᾚ虇憨↚䛀14⁉仓㎟䠓⢧栙庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻啾⪞〇䬞⦉㫼到₌㢘柟⋻▇⒦※ҷ㼆憩⢚株峘⏇ҷӁ懇ӂ拡〦䴰䖕㢘柟⋻ ▇╙旄䓔朏Ҹ ⌅ᾼᾏ↚Ὴ嬐榔䡽㞾Ӂ懇ӂ拡〦♐䏛捜⧠虇封⋻ ▇帯帻♐䏛䳥䛴ҷ♐䏛ⴲ≂ҷ㜖䯎ҷⴳ⋶宼宗ら峿ҷ 。棱╙㜇䩋␄㊞ҷ⁴╙♐䏛㒖⶝⦈客╙╒厖Ҹ 䉉⦈客⪩⋒㜖⒥䠓〃悤⁉㏜⢧栙虇封⋻▇厖IPG ⭙⭈⋻▇凾▗厘愵㼆⪥䦣宝㢒Ӂᾚᾏ⁲〃〵⦈客ӂҸ ♰⽴‵伢⿇厖ᾙ㼆ҷ㜿␯⣰ҷ⨷䏍㢻ҷ↺㛵╙亟亓䳘⋷䖒佁仰懁姛″㻐╙㔱容Ҹ ⌅⁥䅏䠋␄㊞䠓㔹㝌⒔㑻⴩㢮♐䏛㛨剁⦈客ҷ Ⳳ〵␄㊞╙䳥䛴㜃▗寤₿ҷ⁴╙␄㊞䦣宝㢒Ҹ 封⋻▇‵憞懝⎉䏗⎕㤟㜖䱯╙⧀◙㝋姛⋶ら䱚㄀榎␪虇⒔㑻ҿFutureBrand IndexӀҷҿ⢚ⵅ♐ 䏛㒖㮨Ӏ╙ҿᾼ⢚媌憯⧀◙Ӏҷ⁴╙⢷⢚株厹䰉懚惇ⓣ㢒⒦‭⪶㢒ᾙⷀ䡽䠓⢿╙厹䰉⋻▇♐䏛㔷ひ䠋宏Ҹ

Owned by: IPG Headed by: Lucien Harrington, managing director, Greater China

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DESIGN AGENCY OF THE YEAR

BRONZE/LOCAL HERO MADE

Landing in Agency of the Year for the very ﬁrst time, independent design ﬁrm MADE has secured bronze and Local Hero, a huge result for this small design shop. Focused on creative, branding and strategy, MADE works closely with companies

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from across the spectrum to tailor solutions from brand management to creativity. With offices in Hong Kong and London, the agency caters to brands based in or looking to expand out of Hong Kong. A snapshot of its core clients in Hong Kong include Diageo, Swarovski, Blackfish and Hong Kong Dining Partners. The past year has seen MADE build a strong new business portfolio for Red Box Storage, where it rebranded the new self-storage company throughout its premises, transport, corporate identity and online payment system. The first half of 2014 saw MADE refresh the branding, advertising and interior presence for Hokkaido Dairy Farm, including helping out on expansion plans for Hong Kong and Mainland China. A big focus on developing staff has been one key strategy to holding onto talented designers in an industry renowned for churn. Expect to see big things from this design hot shop.

欥㲰㏢⋴Ӂ〃〵㢏 ℂ 䍮摆 ⁲ 䖕ӂ虇䓷䱚宼宗⋻▇ MADE⑖⫹搔䓝╙Ӂ㢻⢮咀桓䓝ӂ虇⶜ᾏⵅ⶞⤚宼宗 ⋻▇军宏㞾ᾏ榔棭⍰㎟ⷀҸ ⶗朏ㄭ‚␄㊞ҷ♐䏛㔷ひ╙䳥␒虇MADE厖▓ 姛㫼䠓ₐ㫼余ⵕ▗⃫虇〵怺宼宗♐䏛䴰䖕╙␄㊞䳘孲㸉㝈㧗Ҹ ⢷欨㾾╙↺㛵宼㢘愵‚埤虇封⋻▇㢜⑨⶗㹷䠋 ⷤ㢻⢿㫼⑨㎥㢘㊞姬⎉欨㾾䠓♐䏛Ҹ ⌅ 欨㾾㧇 ㅒ ⴱ ㏅ ⒔ 㑻⾬ ‭ ▘ 㳟ҷ㝌啾㺪 ᾥ ⫖ҷBlackﬁsh╙Hong Kong Dining PartnersҸ MADE╊〃庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻憞懝⌅伢䍮 ⧃⢿ҷ䏸㻐ҷₐ㫼ヱ巰╙佁ᾙ⁧㳍亊伀虇ⶖ五䡡憆 ⃯↘捜㜿㏢憯㎟䉉ᾏⵅ⋷㜿䓷䱚⋁⳧⋻▇Ҹ MADE㝋2014〃ᾙⓙ〃䉉⒦㼆懢䏶⧃檟も捜㜿㏢憯♐䏛ҷひ◙╙ⴳ⋶宼宗虇⒔㑻ⓣ␸⌅⢷欨㾾╙ ᾼ⢚⋶⢿䠓㚃ⷤ宗␒Ҹ 捜嬥♰⽴䠋ⷤ㞾封⋻▇䛨⃞㻐⫀䔖汧䠓⊹䭏宼宗⾺䠓杫攄虇憨ⵅ㜿厗宼宗⋻▇䠓䠋ⷤ⁳⁉㢮ㄔҸ

Owned by: Independent Headed by: Joel Sadler and Beanie Espey, directors

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DESIGN AGENCY OF THE YEAR

FINALIST PACIFICLINK IMEDIA

PaciﬁcLink iMedia’s design work for Pandora has earned the agency a ﬁnalist spot in this year’s Design Agency of the Year category. Pandora set the agency a challenge to create emotional ties with customers for the Pandora “Our Unforgettable Moments” campaign. The solution was to tailor an elegantly

Owned by: Independent Headed by: Moski Mok, CEO

romantic video for Pandora to let its fans collect “moments” they spent with their loved ones on Valentine’s Day. The visual presentation was carefully selected to reﬂect the romantic mood and bring out precious moments in the video. The video also furthered its “digital everywhere” vision, which it hopes will connect to the whole digital universe. Other standout design work included projects for Sony Style.

⪹。㺚佁仰Ⱑ汣桕⢧䉉Pandora㏢憯䠓宼宗⃫♐ℎ ⌅怚怺⁙〃宼宗仓⎴䠓‣テҸ Pandora⾛㢪封⋻▇劌䉉⌅Ӂ亏ㆄ桲ㅧ㟑⏊ӂ 㔷ひ㻊⑤厖槶ⴱら䱚㉔㊮憲俺Ҹ ⡯㳳虇⪹。㺚佁仰Ⱑ汣桕⢧䉉 Pandora䐈⎴媌 ⃫ᾏ↚⊹桔㻹䂺䠓ⴲ≂䏖虇㛅桕丘企↠⢷㉔⁉䵏厖㗾㊪⌀㾰䠓㟑⏊Ҹⴲ≂䏖䠓嬥孉㛗㤫伢懝乍ㅒⴘ 㔡虇⁴⿅⎉㻹䂺㊮孉╙䕜幃㟑⏊Ҹ 封ⴲ≂䏖‵懁ᾏ㳴汣䖍⌅凾俺㜃↚㜇䩋ᾥ䛛䠓Ӂ㜇䩋䊰埤ᾜ⢷ӂ槧㟾Ҹ⌅⁥⎉吁宼宗⃫♐⒔㑻 Sony Style䠓榔䡽Ҹ

was Towngas’ “Cook for Love”, an integrated campaign to promote ﬂame cooking among the younger generation. The agency led the campaign’s art direction and content creation, in-store decorations, product premiums and promotional collaterals. Pixo Punch owns a steady portfolio of clients, including A.S. Watson Group, AIA Group, Clinique, Hong Kong Airlines, Hong Kong Tourism Board, PARKnSHOP, Regal Hotel Group, Sanrio and Towngas.

Pixo Punch㞾ᾏⵅ⋷棱䠓㜇䩋⾑⧃㔷ひ⋻▇虇䖍㟑 ⶖ㢜⑨㚃⪶厂伫▗䍮摆䵓䜖虇⒔㑻佁榐宼宗ҷ䫍″ Ⱑ汣⋶ⵈ䴰䖕ҷ宝履Ⓩⴲ≂ҷ㏚㯮㍘䚷䮚ゞ䦣䠋ҷ 㜇䩋婬僽ҷ梊嬥ひ◙╙㄀䏖媌⃫Ҹ ⌅ᾼᾏ↚⁳⁉⓿巰㾀⏊䠓榔䡽㞾欨㾾ᾼ啾䋳㶲㢘柟⋻▇䠓ӁCook for Loveӂ伫▗㔷ひ㻊⑤虇㝷⢷ ■〃悤ᾏ⁲ⴲ㕩㞝䇺䋽橮Ҹ封⋻▇帯帻ひ◙䠓儝姢㒖⶝╙⋶ⵈ␄⃫ҷ〦⋶婬䃱ҷ䚱♐䡽撓╙ⴲ≂㣟㜨Ҹ Pixo Punch䠓ⴱ㏅⒔㑻⷗卲㶞桕⢧ҷ╚戵Ⅼ根桕⢧ҷCliniqueҷ欨㾾厹䰉ҷ欨㾾㝔懙䠋ⷤ⷏ҷ䠍ℂҷ ⵛ巹拡〦桕⢧ҷSanrio╙欨㾾ᾼ啾䋳㶲㢘柟⋻▇Ҹ

FINALIST PIXO PUNCH

Known as a full digital marketing agency, Pixo Punch expanded its offerings to integrated marketing services ranging from website design, social content management, forum seeding, mobile apps development, digital installations to TVC and video productions. Among its top-of-the-mind campaigns

Owned by: Independent Headed by: Ben Woo, business director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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DESIGN AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DIGITAL AGENCY OF THE YEAR

GOLD ISOBAR

Reporting a 53% boost in annual turnover and a 213% increase in net proﬁt, consecutive gold winner in this category Isobar has had a stellar year of new client wins. With an advanced full-service capability supported by new hires, the agency has secured not only local business, but regional

businesses, including FWD Insurance in Hong Kong and APAC, PROMISE Hong Kong, Darlie Hong Kong and APAC, Van Cleef & Arpels Hong Kong, Stuart Weitzman Hong Kong and China, Soﬁtel for APAC, and New World Hotels’ global business. To add to its digital campaigns, social media services, website design and build, mobile engagements, online video productions, the agency also moved into CRM, tailoring a programme for Estée Lauder as well as an e-commerce design for TMall. Another highlight of its digital capability was Audi’s “Progressive. Like Audi. Like You”, an integrated digital campaign that demonstrated the creative use of multiple digital and social platforms and technologies The agency was also behind FWD’s “Get Ready To Live” digital and social campaign using online video content to launch a new insurance brand in Hong Kong. On the staff front, new hires over the past 12 months included Jonathan Evans as creative director; Astrar Lam as technical director; Dennis Tsang as senior UX Consultant; and Andrew Ryder as strategic planning director.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

〃〵䍮㫼槜撓ㄦ 53%⨭朆虇亣⎸ᾙⓖ213%虇奻凾捠䓝䠓ⴘ亱⾤╊〃庞ㄦ⪩↚㜿ⴱ㏅Ҹ ㌠坘⋗懁䠓⋷棱㢜⑨╙㜿⨭䠓⁉㏜虇封⋻▇ᾜ ⃕庞ㄦ㢻⢿㫼⑨虇㢃嬕噚Ⓩ⥮㫼⑨虇⒔㑻ⵛ姪Ⅼ根欨㾾╙‭⪹Ⓩ㫼⑨ҷ戵㶠㝴㢻帰⑨欨㾾㫼⑨ҷ灠⁉ 䏨匞欨㾾╙‭⪹Ⓩ㫼⑨ҷVan Cleef & Arpels欨㾾㫼 ⑨ҷStuart Weitzman欨㾾╙ᾼ⢚㫼⑨ҷSoﬁtel‭⪹ Ⓩ㫼⑨ҷ⁴╙㜿ᾥ䛛拡〦⋷䖒㫼⑨Ҹ 柳㜇䩋㔷ひҷ䫍″Ⱑ汣㢜⑨ҷ佁䱨宼宗╙ら䱚ҷ 㻐⑤╒厖ҷ佁ᾙ㄀䏖媌⃫⪥虇封⋻▇‵成懁ⴱ㏅杫 ⅑䴰䖕榧⥮虇䉉Estée Lauder䐈⎴媌⃫䮚ゞҷ⁴╙帯帻⪸帢梊ⳟ⛕⑨宼宗Ҹ ╵ᾏ↚⎉吁㜇䩋⃫♐㞾⫶慹ӁProgressive. Like Audi. Like Youӂ虇憨↚伫▗㜇䩋㔷ひⷤ䖍⌅⢷⪩䮽㜇䩋╙䫍″。╿╙㐏姢㝈棱䠓␄㊞懚䚷Ҹ 封⋻▇‵帯帻ⵛ姪Ⅼ根Ӂ㛱厂⅑⁉䚮ӂ㜇䩋╙ 䫍″㔷ひ㻊⑤虇懚䚷佁ᾙ㄀䏖⢷欨㾾ⴲ≂憨↚㜿Ⅼ 根♐䏛Ҹ ♰⽴㝈棱虇懝╊ᾏ〃䠓㜿凧⁉ ♰⒔㑻 ␄㊞俌䡲Jonathan Evansҷ㐏姢俌䡲Astrar Lamҷ汧亩䚷㏅汣毦槶⛞Dennis Tsangҷ⁴╙䳥䛴嬞␒俌䡲 Andrew RyderҸ

Owned by: Dentsu Aegis Network Headed by: David Jessop, managing director

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DIGITAL AGENCY OF THE YEAR

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DIGITAL AGENCY OF THE YEAR

SILVER TBWA\DIGITAL ARTS NETWORK\ HONG KONG

Crowned silver this year, TBWA\DAN\Hong Kong has retained a core focus on digital innovation, research and development as well as rapid proto-typing techniques, which earned the agency signiﬁcant digital growth last year. Despite two losses outside the control of the agency, including Wyeth and One2Free, the agency secured six new clients and two out-of-scope pitches in 2014, giving a big boost to its strong client roster that includes NBA, MasterCard, Lee Kum Kee, American Eagle Outﬁtters and Lee Jeans, to name but a few.

This was on top of an array of blue-chip clients, including recognisable names such as AIA, Standard Chartered and Aids Concern. Although an existing TBWA\ client, TBWA\DAN won the Standard Chartered pitch at a global level against O&M for digital activation for a global brand campaign last September. One of its proudest projects was the Chase The Edge campaign for Inﬁniti, with a social unveil for an Inﬁniti concept car with a socially powered all-star race; another highlight was “Inspiring Children with Robotics”, an integrated and interactive campaign for SCB’s annual Arts in the Park. In 2014, Jan Cho was promoted to head of TBWA\DAN\Hong Kong, replacing Luke Eid, who was promoted as TBWA\’s worldwide director of innovation based in New York. Added to the mix was Anne Chan, who was promoted as digital head of production for Greater China; Season Chan as head of social; and Herbert Ng as senior creative technologist.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⁙〃㬽䔁搏䓝䠓TBWA\DAN\Hong Kongⶖ㹷㊞␪ 桕ᾼ㝋㜇䩋␄㜿ҷ䦣䰅╙䠋ⷤҷ⁴╙ㅺ憮┮⤚宼宗㐏姢虇ℎ封⋻▇╊〃⢷㜇䩋㝈棱撓ㄦ槾嗦⨭朆Ҹ ⊧䴰⡯䊰㹤㔶⏅䠓┮⡯⫀╊㉯㶞╙ One2Free ⋸↚ⴱ㏅虇封⋻▇⁜㝋2014〃庞ㄦ⋼↚㜿ⴱ㏅╙⋸ 榔槜⪥榔䡽虇ℎ⌅ⴱ㏅⨭朆厂⒔㑻NBAҷ喻‚懣⓰ҷ 㣝撵宧ҷAmerican Eagle Outfitters╙Lee Jeans䳘Ҹ ⌅䖍㢘ⴱ㏅⒔㑻╚戵Ⅼ根ҷ㾲㏢搏姛╙杫㎆㊪䁚䳘䥴▜坜䷛㯮㭚Ҹ 㾲㏢搏姛桥㞾TBWA\䖍㢘ⴱ㏅虇⃕TBWA\DAN ╊〃㙙㛦⫶儝虇庞ㄦ搏姛⋷䖒♐䏛㔷ひ䠓㜇䩋㫼⑨Ҹ ⌅ᾼᾏ↚⎉吁榔䡽㞾InfinitiӁChase The Edgeӂ虇憞懝㞝㞮庌ℕⴲ≂Infiniti㬑ㆄ恙虖╵ᾏ↚‽䣋榔䡽㞾〃〵㾲㏢坬弲➘〃啾伫▗‡⑤㔷ひ㻊⑤Ӂ⪫⋘⢡ӂҸ Jan Cho㝋2014〃ⓖ₊TBWA\DAN\Hong Kong帯帻⁉虇⁴㔴㢎屎ㄏ亟亓㟘ⓖ㎟䉉TBWA\⋷䖒 ␄㜿俌䡲䠓Luke EidҸ ╵⪥‵㙱ⓖAnne Chan䉉⪶ᾼ啾Ⓩ㜇䩋媌⃫Ὴ 䴰ҷSeason Chan䉉䫍″Ⱑ汣Ὴ䴰ҷ⁴╙Herbert Ng䉉汧亩␄㊞㐏⾺Ҹ

Owned by: Omnicom Headed by: Joanne Lao, CEO for Greater China

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DIGITAL AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DIGITAL AGENCY OF THE YEAR

BRONZE/LOCAL HERO PIXO PUNCH

Pixo Punch欥㲰▛㟑⫹ㄦ㜇䩋仓⎴䠓搔䓝╙Ӂ㢻⢮ 咀桓䓝ӂҸ

Pixo Punch snatched both the bronze crown and Local Hero in the Digital category for the ﬁrst time. 2014 was a strong year for Pixo Punch in awards – being recognised at the Mob-Ex Awards, PR Awards, and the Web Accessibility Recognition Scheme Award. The agency has evolved from full digital marketing to integrated marketing services, including social content management, website design, forum seeding, mobile apps development, digital installations, TVC and video productions. This year the agency placed a strong focus on SoLoMo (social, local and mobile) and O2O marketing integration. One of its notable

campaigns was Towngas’ Cook for Love, an integrated campaign to promote ﬂame cooking among the younger generation. The agency led the video commercial, store installations, product premiums, a mini website and social CRM content. Another top-of-the-mind campaign was the PomPomPurin&Family X’mas event at Metro City Plaza which the agency created buzz via a social site and mobile games and converting players to shoppers of the mall. Pixo Punch owns a steady portfolio of clients, including A.S. Watson Group, AIA Group, Clinique, Hong Kong Airlines, Hong Kong Tourism Board, PARKnSHOP, Regal Hotel Group, Sanrio and Towngas.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Pixo Punch㝋2014姷䖍テ⑐虇⫹ㄦ㏚㯮⾑⧃ 㔷ひⓢ弙⪶䓝ҷ⋻杫⪶䓝ҷ⁴╙䊰栫䪨佁榐➘寀宗 ␒䓝Ҹ 封⋻▇䠓㢜⑨‵ㄭ亣㜇䩋䍮摆惘⤚䉉伫▗䍮摆虇⒔㑻㕟K䫍″Ⱑ汣⋶ⵈ䴰䖕ҷ佁榐宼宗ҷ宝履 Ⓩⴲ≂ҷ㏚㯮㍘䚷䮚ゞ䦣䠋ҷ㜇䩋婬僽ҷ梊嬥ひ◙ ╙㄀䏖媌⃫Ҹ ⁙ 〃虇封⋻▇ⶖ䊵灭㛍㝋ӁSoLoMo)䫍 ″ Ⱑ 汣ҷ㢻⢿╙㻐⑤*ӂ╙O2O䍮摆㜃▗虇⌅ᾼᾏ↚‽䣋榔䡽㞾欨㾾ᾼ啾䋳㶲㢘柟⋻▇䠓ӁCook for Loveӂ 伫▗㔷ひ㻊⑤虇㝷⢷■〃悤ᾏ⁲ⴲ㕩㞝䇺䋽橮Ҹ封 ⋻▇帯帻㄀䏖ⴲ≂ҷ〦⋶婬僽ҷ䚱♐䡽撓ҷ憆⃯佁䱨ҷ⁴╙䫍″Ⱑ汣ⴱ㏅杫⅑䴰䖕⋶ⵈҸ ⌅⁥⁳⁉⓿巰㾀⏊䠓⃫♐⒔㑻 PomPomPurin & Family㜿抌⥝ᾼㅒ⪶⤚Ὴ槛凥尤⃗僽虇封⋻▇憞懝䫍″佁䱨╙㏚㯮懙㏁媌憯憃榎虇⁳懙㏁䔸ⵅ崙㎟ ⛕⧃㼗幊冔Ҹ Pixo Punch䠓ⴱ㏅⒔㑻⷗卲㶞桕⢧ҷ╚戵Ⅼ根桕⢧ҷCliniqueҷ欨㾾厹䰉ҷ欨㾾㝔懙䠋ⷤ⷏ҷ䠍ℂҷ ⵛ巹拡〦桕⢧ҷSanrio╙欨㾾ᾼ啾䋳㶲㢘柟⋻▇Ҹ

Owned by: Independent Headed by: Ben Woo, business director

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DIGITAL AGENCY OF THE YEAR

FINALIST PACIFICLINK IMEDIA

PaciﬁcLink iMedia counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins have included Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong. The agency’s key works over the past 12 months have included installing near ﬁeld communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015.

封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⌅槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚㝈棱Ὴ⶝㫼⑨虇᾵ ㎟䉉ⴱ㏅凾俺ҷㅯ尯〵╙䲅䎼␪䠓㧇ㅒҸ Ӂ㜇䩋䊰埤ᾜ⢷ӂᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙ 㻐⑤㝈棱虇‵㞾㜃↚㜇䩋ᾥ䛛䠓凾俺Ҹ ⪹。㺚佁仰Ⱑ汣桕⢧䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝 ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong Kong虇㜿ⴱ ㏅⒔㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ ⇴ҷⴘ⎸╙Dermes Hong KongҸ 懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆⚽ 亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴╙ᾏ↚䉉ㄽ 恮䭠㐏㝴2015䐈媌䠓Windows㏚㯮㍘䚷䮚ゞҸ

On the staff front, key hires and promotions have included Emmanuel Baruch as general manager; Ian Gough as client director; Elaine Yip as programme director; and Patrick Milburn as head of optimisation and analytics. To retain its talent pool, staff are invited to the DigitasLBi school for three days of internal training in APAC. The agency also launched the culture club for internal communications and a colleague recognition scheme to award performing staff.

DigitasLBi㞾ᾏⵅ⾑⧃㔷ひ╙㐏姢⋻▇虇㢜⑨⒔㑻

FINALIST DIGITASLBI

DigitasLBi is a marketing and technology agency with offerings from insights, brand-building, creative storytelling to real-time distribution. In the past year, the agency won the Cathay Paciﬁc and Pernod Ricard accounts.

Owned by: Publicis Groupe Headed by: Emmanuel Baruch – general manager

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⎕㤟ҷ♐䏛ら宼ҷ␄㊞㛔‚ҷ⁴╙│㟑≂㘼Ҹ懝╊ᾏ 〃虇封⋻▇庞ㄦ⢚㹿厹䰉╙Pernod Ricard䠓㫼⑨Ҹ ♰ ⽴㝈棱虇Ὴ 嬐 ⁉ ‚ ₊ ☌ ⒔ 㑻 Emmanuel Baruch䉉俌伢䖕ҷIan Gough䉉ⴱ㏅俌䡲ҷElaine Yip䉉䮚ゞ俌䡲ҷ⁴╙Patrick Milburn䉉⊹⒥╙⎕㤟俌䡲Ҹ 䉉䛨⃞⁉㏜虇⋻▇䠓♰⽴╾⁴╒厖 DigitasLBi! ⴇ㦰䉉㢮ᾘ⪸䠓‭⪹Ⓩ⋶扷⦈客Ҹ㳳⪥虇封⋻▇‵ ㎟䱚㜖⒥ↀ㮑扷虇⁴懁姛⋶扷䀬憩虇⁴╙㔷⎉♰⽴幏寀宗␒虇⁴姷㕩姷䖍⎉吁䠓♰⽴Ҹ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DIRECT MARKETING AGENCY OF THE YEAR

GOLD ASIAPAC NET MEDIA

A year of big projects and impressive business growth have shot AsiaPac Net Media to ﬁrst spot in the Direct Marketing category this year. Long-term clients for the agency include HKU Space, The Hong Kong Polytechnic University, VTC, Hong Kong Committee for UNICEF and ImagineX Group to name but a few.

Perhaps the most notable project last year was the Chinese Mitten Crab campaign. It aimed to generate trafﬁc to its featured page and enhance the sales of the Chinese Mitten Crab deals. Leveraging Gmail sponsored promotions, which is a form of big data across emails, the company helped the client to target the huge amount of Gmail users with ﬁltering options that the ordinary email marketing database doesn’t have. As a result, the campaign reached more than 210,000 potential customers. In terms of staff training, the agency provided product and sales training with new product training sessions of different ad portals to stay in tune of the latest digital trends. For clients, the agency organises free seminars in Hong Kong, Taiwan and China to introduce the latest digital products and share strategies to marketers and end users.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

‭⪹佁仰幖宙㢘柟⋻▇懝╊ᾏ〃⨭朆テ⑐虇㎟䉉⁙ 〃䢃摆仓⎴䠓捠䓝ㄦῊҸ 朆㢮ⴱ㏅⒔㑻欨㾾⪶ⴇ⶗㫼懁ⅽⴇ柱ҷ欨㾾䖕⽴⪶ⴇҷ分㫼客侃⷏ҷ凾▗⢚⋡䱴⦉捠欨㾾⭣♰㢒 ╙⅙ㆬ桕⢧䳘Ҹ ╊〃䠓Ὴ嬐榔䡽⒔㑻ᾼ⢚⪶朧妈㔷ひ㻊⑤虇⁴ 㕟ⓖᾼ⢚⪶朧妈䢃摆佁榐䠓㻐捞ҷ⁴╙⪶朧妈摆⚽ ″㞢Ҹ 懚䚷 Gmail庙␸⅒摆憨榔⪶㜇㙩梊抄㔷ひ虇封 ⋻▇⿺␸ⴱ㏅⁴⪶捞Gmail梊抄䚷㏅䉉䡽㮨虇᾵㕟K ᾏ去梊抄㔷ひ㜇㙩〺㸡㢘䠓懝䆍戇榔Ҹ 封㔷ひ㻊⑤㢏仑㔴宇弔懝210,000▜䃪⢷槶ⴱҸ ♰⽴⦈客㝈棱虇封⋻▇㕟K䚱♐╙摆⚽⦈客虇 ⁴╙ᾜ▛ひ◙。╿䠓㜿䚱♐⦈客〶屖㢒虇⁴余幋㢏㜿㜇䩋強⑱Ҹ 厂㝋ⴱ㏅㝈棱虇封⋻▇⢷欨㾾ҷ╿䇲╙ᾼ⢚⋶⢿ 厘愵⋜幊〶屖㢒虇■⾑⧃㔷ひ⁉♰╙䚷㏅⁚仈㢏㜿㜇䩋䚱♐╙⎕›䳥䛴Ҹ

Owned by: Independent Headed by: Daniel Chan, CEO

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DIRECT MARKETING AGENCY OF THE YEAR

Digital Performance Marketing

Display

Paid Search

Social

Remarketing

Digital Marketing Intelligence

Maximize ROI

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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DIRECT MARKETING AGENCY OF THE YEAR

SILVER EPSILON

A ﬁrst timer in the Direct Marketing category, Epsilon takes out silver with a string of big projects and compelling solutions offerings throughout the past year. This was proven by an email project for one of its blue-chip clients, Marriott, when a

marketing email application was not scalable to service some of its 3,800 lodging properties for the delivery of marketing communications. In view of this, the agency customised a content distribution tool for Marriott’s email programme which allowed hotel operators to deliver customised campaigns targeted to their region, with multiple-language templates to help simplify and streamline the workﬂow for deploying communications. As a result, the solution earned the hotel a 16% increase in open rates, a 32% increase in bookings, and a 44% increase in revenue delivered. On the staff front, a major promotion was Asia’s client services director Janet Low being promoted as VP of client services for APAC. Other key senior hires included Berlinda Lim as head of planning for APAC; Julian Liu as art director; and Hugh O’Brien as VP of sales for APAC.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

欥㲰㏢⋴䢃摆仓⎴䠓Epsilon虇㌠坘懝╊ᾏ〃䠓⪩↚ ⪶榔䡽╙⎉吁䠓孲㸉㝈㧗㢜⑨⫹ㄦ搏䓝Ҹ 封⋻▇䉉⌅ᾼᾏ↚坜䷛ⴱ㏅喻巹拡〦懁姛㎟␮ 䠓梊抄㔷ひ榔䡽虇拡〦䠓㔷ひ梊抄㍘䚷䮚ゞ䊰㹤㍘ ⁧㝦ᾚ3,800ⵅ拡〦䠓⾑⧃≂㘼Ҹ ⡯㳳虇封⋻▇䐈⎴䉉喻巹拡〦䠓梊抄䮚ゞ宼宗 ᾏ⫦⋶ⵈ≂㘼⽴⌆虇⿺␸拡〦捬⶜㏏⢷⢿Ⓩ䠋憐〵怺宑憯䠓㔷ひ㻊⑤虇᾵拜▗⪩䮽尭宏䏗㢻虇⁴䶰⒥ ╙㕟ⓖ≂㘼䠓⽴⃫㻐䮚Ҹ 仟㤫虇封孲㸉㝈㧗⁳拡〦䠓梊抄朚⛮䔖 ⨭␯ 16%ҷ拡〦榟宑䔖ᾙⓖ32%ҷ䍮㫼槜ᾙⓖ44%Ҹ ♰⽴㝈棱虇Ὴ嬐㟘ⓖ㞾‭㻁ⴱ㏅㢜⑨俌䡲K anet Lowⓖ₊‭⪹Ⓩⴱ㏅㢜⑨⏾俌婐Ҹ ⌅⁥Ὴ嬐汧亩䴰䖕ⷳ⨭凧⒔㑻Berlinda Lim䉉 ‭⪹Ⓩ嬞␒Ὴ䴰ҷJulian Liu䉉坬姢俌䡲ҷ⁴╙Hugh O’Brien‭⪹Ⓩ摆⚽⏾俌婐Ҹ

Owned by: Alliance Data FHC, Inc. Headed by: Dominic Powers, executive vicepresident, international

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DIRECT MARKETING AGENCY OF THE YEAR

At Epsilon, we make connections between people and brands Epsilon is over 7000 associates strong with 70+ ofﬁces worldwide. We are recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network. Independent studies by Forrester Research name us a leading service provider in database marketing, email marketing and loyalty programs. We also have the world’s second largest media network. Harness the power of your data. Better engage with your customers with the latest marketing technologies and big ideas. Connect with us to ﬁnd out how.

epsilon.com | apac-info@epsilon.com

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Epsilon International, a trading name of Alliance Data FHC, Inc.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DIRECT MARKETING AGENCY OF THE YEAR

SILVER DATATRADE

A ﬁnalist in 2014, Datatrade has jumped to second place this year after a big haul of new businesses and solid growth. A key project for Abbott saw the agency consolidate data from Abbott’s Mother’s Club across online and ofﬂine channels and segment the audience based on campaign objectives.

It achieved membership kit fulfilment within 96 hours, and request of sample fulfilment within 72 hours. The agency was also behind the “lead generation with businesses in a specific commercial vehicle segment” project for Crown Motors Hong Kong, carrying out a search of all available B2B data across proprietary sources, related trades and associations, websites, mobile sites and apps. The project ran an outbound survey to identify and attract target leads by riding on a government funding scheme. Datatrade also maintained a strong relationship with its key clients across a wide range of industries, including Dairy Farm, Friesland Foods HK, Merck, Globoforce, GSK, Lenovo, Travel Expert and Astrology Research Institute Limited. In addition to this were Abbott Laboratories, Crown Motors, City University of Hong Kong, Campbell Soup Asia, The Economist, FXCM Asia, London Business Conferences, Aruba Networks, Isabella Garcia International and Bulgari Asia Pacific Limited.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㌠坘テ ⑐ 䠓㜿㫼 ⑨╙ 䠋 ⷤ虇2014 〃䠓 ⓐ テ Ὶᾏ Datatrade⁙〃怜ⓖ厂䲻‛⃜Ҹ ⌅ Ὴ嬐榔䡽㞾桔⦈虇封⋻▇伫 ▗桔⦈ⱌⱌ㢒䠓佁ᾙ╙桱佩㜇㙩虇㧈㙩㔷ひ㻊⑤䡽㮨懁姛╦䣍 ⎕槭Ҹ ⌅㢒♰㑪⑮䡽㮨㝋 96⶞㟑ⴛ㎟虇᾵㝋72⶞㟑⋶ 㕟K䚱♐寵䚷Ҹ 封⋻▇╗帯帻䠖⌯㸌恙Ӂ䐈⴩⛕䚷㸌恙㫼⑨䡽㮨 ⴱ儳䍮摆佩亱ӂ榔䡽虇㖫⶚㏏㢘⶗⎸ℕ䀟ҷ䢇杫姛㫼╙ ⓣ㢒ҷ佁䱨ҷ㻐⑤佁䱨╙㍘䚷䮚ゞ䠓╾䚷B2B㜇㙩Ҹ 封榔䡽㢃䔁ㄦ㛎〫幖␸虇⁴懁姛㼆⪥䦣䰅䩉尜 ╙◇イ䡽㮨ⴱ儳Ҹ Datatrade厖▓姛㫼䠓Ὴ嬐ⴱ㏅Ⅼ㒐䯸⇴䠓▗ ⃫杫⅑虇⒔㑻䏪⬅⢚株ҷFriesland Foods HKҷ灧 ⋚ҷGloboforceҷ嗪垼亯▁⋚ҷ凾㊂ҷ⶗㫼㝔懚╙ Astrology Research Institute LimitedҸ ⌅䖍㢘ⴱ㏅⒔㑻桔⦈ҷ䠖⌯㸌恙ҷ欨㾾⥝⾑⪶ ⴇҷ捠ⶅ㿾‭㻁㢘柟⋻▇ҷҿ伢䅮ⴇ⁉Ӏҷ䬞Ⓘ‭ 㻁ҷLondon Business ConferencesҷTo ItalyҷAruba NetworksҷIsabella Garcia International╙Bulgari Asia Paciﬁc LimitedҸ

Owned by: Independent Headed by: Monica Chan, group managing director

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DIRECT MARKETING AGENCY OF THE YEAR

BRONZE RADICA SYSTEMS LIMITED

Last year’s dual winner with a Local Hero and gold award, Radica Systems, slips slightly to third spot in this year’s Direct Marketing category. Founded in 2000, the agency specialises in providing sophisticated email marketing, e-database technology solutions and strategic consulting services in Asia Paciﬁc. Headquartered in Hong Kong, Radica Systems has regional ofﬁces in Shanghai, Guangzhou and Shenzhen, serving clients that include Fortune 500 companies, public listed

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companies and international luxury brands worldwide. In 2014, the agency worked with the Hong Kong University of Science and Technology to establish Radica Data Lab. It is aimed at developing big data products and research as well as giving insights to marketers on how to make better use of data and the right social channels and platforms to optimise marketing campaigns. To maintain its leading position in the marketing landscape, the agency has put a great focus on talent nurturing and employee retention. Every staff has regular training and constant communications with senior management. Employees also have the opportunity to work in regional ofﬁces, encouraging staff interaction, experience sharing and cultural exchange to support the agency’s rapid expansion into the China market. Radica Systems also strives to create a happy working environment for staff by offering special welfare, including ﬂexible working hours, birthday leave, special leave, company trips and an entertainment fund.

╊〃捠䓝⌋Ӂ㢻⢮咀桓䓝ӂ桨㜨庞ⵅ梆⋚亊伀㢘柟 ⋻▇⁙〃ㄽ彛厂䢃摆仓⎴䠓䲻ᾘ⃜Ҹ ㎟䱚㝋2000〃虇封⋻▇⶗朏⢷‭⪹Ⓩ㕟K⋗懁䠓梊抄䍮摆╙梊ⳟ㜇㙩〺㐏姢孲㸉㝈㧗╙䳥䛴屽寱㢜⑨Ҹ 梆⋚亊伀㢘柟⋻▇䠓俌扷宼㝋欨㾾虇᾵⢷ ᾙ 㼆ҷひ⽭╙㾀⣂宼㢘Ⓩ⥮愵‚埤虇ⴱ㏅⒔㑻帰ⵛ500 テₐ㫼ҷᾙ⾑⋻▇╙⢚株汧亩♐䏛Ҹ 封 ⋻▇ 㝋 2014 〃厖欨㾾䭠㐏 ⪶ⴇ ▗ ⃫㎟䱚 Radica Data Lab虇㝷⢷䦣䠋⪶㜇㙩䚱♐╙䦣䰅虇᾵ 䉉⾑⧃㔷ひ⁉♰㕟K嬚孲⎕㤟虇ⓣ␸⁥↠✓䚷㜇㙩 ╙㳲䩉䠓䫍″㾯懢╙。╿ℕ╥ㄦ㢏ℂ㔷ひ㎟㛗Ҹ 䉉Ⅼ㒐⢷⾑⧃㔷ひ姛㫼䠓榧⋗⢿⃜虇封⋻▇‵ 䢇䜅捜嬥⦈檙⁉㏜╙䛨⃞♰⽴Ҹ 㵞⃜♰⽴㢒㔴╦⴩㢮⦈客虇⁴╙厖汧亩䴰䖕ⷳ Ⅼ㒐䀬憩Ҹ㳳⪥虇♰⽴‵㢘㯮㢒⎿⌅⁥Ⓩ⥮愵‚埤⽴⃫虇坘㳳炢⒄♰⽴‡⑤ҷ⎕›伢毦╙㜖⒥″㻐虇⁴ 拜▗封⋻▇⢷ᾼ⢚⾑⧃䠓ㆴ憮䠋ⷤҸ 梆⋚亊伀㢘柟⋻▇‵厃␪䉉♰⽴㏢憯ᾏ↚㊘ㅺ 䠓⽴⃫䘿⨒虇㕟Kプㆶᾙ䕼㟑朢ҷ䚮㝴⇖ҷ䐈⎴⇖ҷ ⋻▇㝔姛╙⮪㮑㺴幋䳘䐈㴙䬞⎸Ҹ

Owned by: Independent Headed by: Irene Cheung – managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

DIRECT MARKETING AGENCY OF THE YEAR

FINALIST XGATE

XGATE has made its way into the Direct Marketing category after a year of new business wins and remarkable digital projects. Established in 2004, XGATE has built up a solid portfolio of clients consisting of a list of blue-chip companies, including PARKnSHOP, Venetian, Friso and Shiseido Group. New accounts throughout the past year

Owned by: Independent Headed by: Xen Chia, strategic marketing director

XGATE㌠坘懝╊ᾏ〃㜿㫼⑨⨭朆╙⊹䭏䠓㜇䩋榔

have included Chicks, Watson’s Wine, Convoy Financial Services, Cerebos, Jurong Point Mall Singapore, HKEJ and Sino Property. Supported by its digital marketing service platform, the agency provides digital marketing software solutions and digital consulting services that help organisations engage with their customers across mobile (SMS, iSMS and MMS), email, web and social channels. The agency also has experts analysing vital behavioural and transactional information from online and mobile activities to help clients increase the relevance of their customer message.

䡽虇⋴戇䢃摆仓⎴䠓‣テҸ ㎟䱚㝋2004〃虇XGATE䠓テ⪶ⴱ㏅⒔㑻ᾏ‪坜䷛ ⋻▇虇⬑䠍ℂҷ⮐ⷋ㜾⁉ҷ儝亯ℂ⋡╙Shiseido桕⢧Ҹ 懝╊ᾏ〃庞ㄦ䠓㜿ⴱ㏅⒔㑻桭⁣➫ҷWatson’s Wineҷうⴞ䖕帰㢜⑨ҷ橮䡙婫ҷ㜿␯⣰婤す⣙ҷⅰ⧀ ╙ⅰ☛䏸㫼Ҹ ㌠坘⌅㜇䩋䍮摆㢜⑨。╿虇封⋻▇㕟K㜇䩋䍮摆恮₅孲㸉㝈㧗╙㜇䩋屽寱㢜⑨虇⿺␸ₐ㫼憞懝㏚㯮)SMSҷiSMSҷMMS*ҷ梊抄ҷ佁䱨╙䫍″Ⱑ汣䳘㾯懢凾俺槶ⴱҸ 封⋻▇‵㙔㝋⎕㤟佁ᾙ╙㏚㯮㻊⑤䠓Ὴ嬐姛䉉 ╙″㞢㜇㙩虇⿺␸ⴱ㏅媌⃫䲵▗槶ⴱ梏㷑䠓宙ㇾҸ

communication between brands and their customers. Today, its footprint spans several markets across Asia, including Taiwan and Shanghai, offering creative strategies, responsive web development, social media, content and O2O digital marketing services. The agency counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins for the agency include Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong.

柳―⢷䫍″Ⱑ汣。╿╙佁ᾙひ◙䉉⪶捞╦䣍㕟K宙ㇾ⪥虇⪹。㺚佁仰Ⱑ汣桕⢧‵炢⒄ⴱ㏅■䡽㮨╦䣍䠋憐梊抄╙䥼宙㔷ひ虇ℎ⌅⢷憨↚䲅䎼䅏䉗䠓仓⎴ 㟘怺‣テҸ ⪹。㺚佁仰Ⱑ汣桕⢧㎟䱚㝋1998〃虇厃␪⢷♐ 䏛厖槶ⴱῚ朢ら䱚䯜㬄䠓㜇䩋䀬憩Ҹ 䖍㟑虇⌅㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⒔㑻╿䇲╙ ᾙ㼆虇㕟K␄㊞䳥䛴ҷ榎㍘ゞ佁榐䦣䠋ҷ䫍″Ⱑ汣ҷ ⋶ⵈ╙O2O㜇䩋⾑⧃㔷ひ㢜⑨Ҹ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong Kong虇㜿ⴱ㏅⒔㑻ᾼ⢚ 搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ⇴ҷⴘ⎸╙ Dermes Hong KongҸ

FINALIST PACIFICLINK IMEDIA

Other than generating messages for a mass audience on social media platforms and online ads, PacificLink iMedia encourages clients to send emails and SMSs to their targeted audience, earning it a finalist spot in this competitive category. PacificLink iMedia was founded in 1998 with a vision to create inspiring digital

Owned by: Independent Headed by: Moski Mok, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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DIRECT MARKETING AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

EVENT MARKETING AGENCY OF THE YEAR

GOLD UNIPLAN HONG KONG

Uniplan Hong Kong has bounced right back into the Event territory taking gold after a year of new projects and a new vision on experiential marketing. The agency believes marketing is activated through live communication, connecting and engaging with the audience on a personalised level. This belief was exempliﬁed in many of its iconic projects for its main clients throughout the past year, including Huawei, Moët Hennessy Diageo, The Hong Kong Jockey Club, Audi and AIA, to name but a few. For the Huawei MWC 2014 press conference, the agency created a larger-than-

life mobile phone launch in Barcelona using vibrant colours and images that highlighted the functions and design of the new Huawei mobile phone. It resulted in a visually powerful and highly memorable branding experience for the client’s target audience. The agency also took on world-class projects for Moët Hennessy Diageo for its Asian Film Awards and staged the Moët Power of Film Gala for celebrities and VIPs. With the goal to build a strong connection of the world-famous champagne brand and the ﬁlm, the agency brought the event to life by transforming Clearwater Bay Studio, a heritage ﬁlm studio, into a luxurious event space using technicolour and monochrome. Uniplan was also behind The AIA Great European Carnival, introducing the idea of the 3D mirror illusion to allow AIA to actively engage with guests and to highlight the brand in a positive light. The activation brought AIA instant ROI and created a huge impact on the brand, including 30,000 Facebook mentions and collecting 35,000 guest contacts for AIA’s marketing purposes.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Uniplan Hong Kong⢷㻊⑤䍮摆仓⎴⪶怜懁虇㌠坘懝╊ᾏ〃䠓㜿榔䡽╙⶜汣毦ゞ䍮摆䠓㜿嬥捝军⫹捠Ҹ 封⋻▇䢇ⅰ⾑⧃㔷ひ梏ℬ広│⧃䀬憩ҷ⁴╙⢷ ↚⁉ⷳ棱ᾙ凾俺╙◇イ╦䣍Ҹ ╊〃䉉啾䉉ҷ拸㈔恡ⷋ寸⾬‭▘㳟ҷ欨㾾庌欻㢒ҷ⫶慹╙╚戵Ⅼ根䳘⪩↚Ὴ嬐ⴱ㏅㏢憯䠓⁲姷ㆶ 榔䡽虇⋔⎕汣䖍―憨↚ⅰㆄҸ 封⋻▇䉉啾䉉⢷⾃⧭栕亜MWC 2014䠓㜿㯮䠋 ⃗㢒媌⃫⽷⤚㏚㯮虇懚䚷洽巣䠓吁ヸ╙⢥≞䰐槾憨㳍啾䉉㜿㏚㯮䠓␮劌╙宼宗虇憞懝テ䉗䠓嬥孉㛗㤫 ╙⁳⁉桲ㅧ䠓♐䏛汣㔴宇ⴱ㏅䠓䡽㮨╦䣍Ҹ 封⋻▇‵帯帻拸㈔恡ⷋ寸⾬‭▘㳟‭㻁梊㄀⪶ 䓝䠓ᾥ䛛亩榔䡽虇䉉▜⁉╙幃幢厘愵Power of Film ㋗✓㟩ⵃҸ封⋻▇ⶖ㴆▁㈯῔䠓㾔㷃䇲梊㄀媌䏖は㛈憯㎟ᾏ↚巹啾㻊⑤䰉朢虇⁴ヸ吁䏖╙灠䠌䏖䉉Ὴ 槛虇䉉憨↚ᾥ䛛䥴▜欨㱂♐䏛厖梊㄀ら䱚凾俺Ҹ Uniplan Hong Kong‵帯帻╚戵㳟标➘〃啾䠓榔䡽虇イ⋴3D《㄀数㬑ㆄ虇崢╚戵Ⅼ根厖容ⴱ懁姛 ‡⑤虇⁴╙䰐槾♐䏛ヱ巰Ҹ 封榔䡽䉉╚戵Ⅼ根⿅ℕ│㟑㐤幖⡭⧀虇᾵㕟ⓖ ♐䏛䠓㄀榎␪虇⒔㑻⢷Facebook娺屖╙30,000㲰虇 ⁴╙㛅桕⎿35,000▜容ⴱ䠓凾仰幖㜨Ҹ

Owned by: Independent Headed by: Daphne Choi, managing director

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EVENT MARKETING AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

EVENT MARKETING AGENCY OF THE YEAR

SILVER JACK MORTON WORLDWIDE

Jack Morton jumps into second place this year with signiﬁcant business growth and new client wins. Throughout the past year the agency has locked in six accounts: DFS, Galaxy Macau, Marriott International, MasterCard, Sun Hung Kai and Underwriters Laboratories. This business acquisition was in addition to a strong client base such as Credit Suisse, The Hong Kong Jockey Club, HSBC, J.P. Morgan, Kmart, Standard Chartered Bank, Swiss Re and Telstra Global.

2014 was a busy year for the agency having rolled out a raft of projects such as Credit Suisse’s Asian Investment Conference for the eighth consecutive year; the Galaxy Macau phase two launch event and the creation of installations and activations within the resort, plus the 130th anniversary campaign for the Hong Kong Jockey Club. A more notable project was the “Open Minds Connecting Generations” campaign for Swiss Re across six countries with a key event held in Hong Kong. The agency created six uniﬁed experiences, each individually curated with bespoke cultural elements unique to each location, while maintaining a consistent message and engagement. A major senior management reshufﬂe saw Helen Mok being promoted to vice-president and director of operations last July. That was followed by a raft of new senior hires, including James Bennett as senior creative and digital strategist; Jeremy To as associate creative; Patrick Chan as experience director; John Collingwood-Smith as senior creative director for APAC; and Ellen Wong as senior account manager.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Jack Morton㌠坘槾嗦䠓⨭朆╙庞ㄦ㜿ⴱ㏅虇怜ⓖ 厂⁙〃䠓䲻‛⃜Ҹ 懝 ╊ ᾏ 〃封 ⋻ ▇ 庞ㄦ ⋼ ↚ 㜿 ⴱ ㏅虇⒔ 㑻 DFSҷ䅂朏搏㹂ҷ喻巹⢚株ҷ喻‚懣⓰ҷ㜿滊⦉╙ Underwriters LaboratoriesҸ ⌅䖍㢘ⴱ㏅⒔㑻䗭⩺ⅰ幇ҷ欨㾾庌欻㢒ҷⒾ巟搏姛ҷ㗸㧈⪶憩ҷ⎀䗹ҷ㾲㏢搏姛ҷ䗭⩺⌜Ⅼ根╙ Telstra GlobalҸ 封⋻▇㝋2014〃伢㴆ㅨ䨛䠓ᾏ〃虇㔷⎉⪩↚榔䡽虇⒔㑻憲倛⋺〃䉉䗭ⅰ厘愵䗭⩺ⅰ幇‭㻁㐤幖㢒峿ҷ䅂朏搏㹂‛㢮朚⿤㻊⑤╙〵⇖Ⓩ⋶䠓婬僽╙宼㝌ҷ⁴╙欨㾾庌欻㢒130懀〃尛㌅㻊⑤Ҹ ⌅⁥‽䣋榔䡽⒔㑻⢷⋼↚⢚ⵅ䉉䗭⩺⌜Ⅼ根㔷 ⎉ӁOpen Minds Connecting Generationsӂ㔷⑤㻊 ⑤虇⁴╙⢷欨㾾厘姛䠓Ὴ嬐㻊⑤Ҹ 封⋻▇㏢憯⋼䮽伀ᾏ汣毦虇㵞䮽汣毦⣖〵怺宑憯虇㹷⋴㵞↚⢿Ⓩ䠓㜖⒥⋒亯虇▛㟑Ⅼ㒐ᾏ厃䠓宙ㇾ╙凾俺Ҹ Ὴ嬐䴰䖕ⷳ崙⑤⒔㑻Helen Mok㝋╊〃ᾒ㢗㟘 ⓖ䉉䍮懚⏾俌婐⌋俌䡲Ҹ 汧亩䴰䖕ⷳ⨭凧⒔㑻James Bennett䉉汧亩␄ ㊞╙㜇䩋䳥䛴⾺ҷJeremy To䉉␄㊞⏾俌䡲ҷPatrick Chan䉉汣毦俌䡲ҷJohn Collingwood-Smith䉉‭⪹ Ⓩ汧亩␄㊞俌䡲ҷ⁴╙Ellen Wong䉉汧亩ⴱ㏅伢䖕Ҹ

Owned by: Interpublic Group Headed by: Ben Taylor, president, Asia Paciﬁc

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EVENT MARKETING AGENCY OF THE YEAR

BRONZE LUMINOUS EXPERIENTIAL MSLGROUP

A silver winner for the past consecutive years, Luminous slid slightly this year to third spot in the Events category. Luminous offers full-service experiential solutions ranging from creative, strategy, content creation, logistics, production, 2D and 3D design, technical planning and execution, digital media, show direction to on-site management.

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The agency owns a steady portfolio of clients, including Audi, CLSA, Hongkong Land, PricewaterhouseCoopers, Prudential Corporation Asia and The Venetian Macao . New accounts over the past 12 months included BASF, City of Dreams and the Consulate General of France in Hong Kong. A notable event was Cathay Pacific’s internal staff party, “a night of stars”, to celebrate the company’s success in winning the title of “World’s Best Airline” at the 2014 Skytrax World Airline Awards. From creative concept to execution, Luminous accomplished the project in five weeks. On the staff front, Antony Spanbrook, founder and managing director, moved to the role of chief show director, placing a stronger focus on clients’ experiences. The managing director role was succeeded by Dave Low. Other key promotions included Laura Ennis as executive producer and Beth Griffiths and Julie Yeung as account directors. In 2014, Luminous was selected as one of the “Top 50 Event Companies” by Special Events magazine, one of three agencies in APAC.

懝╊⋸〃䠓搏䓝ㄦῊLuminous⁙〃䮜䮜䁠嗌厂㻊 ⑤䍮摆仓⎴䠓䲻ᾘ⃜Ҹ Luminous㕟K⋷棱䠓汣毦ゞ䍮摆孲㸉㝈㧗㢜 ⑨虇⒔㑻␄㊞ҷ䳥䛴ҷ⋶ⵈ␄⃫ҷ䏸㻐ҷ媌⃫ҷ2D╙ 3D宼宗ҷ㐏姢嬞␒╙⦆姛ҷ㜇䩋Ⱑ汣ҷ⶝䂣ҷ⁴╙䖍 ⧃䴰䖕Ҹ 懝╊ᾏ〃庞ㄦ䠓㜿ⴱ㏅⒔㑻 BASFҷ㜿䅯⪸⢿ ╙㹤⢚歟欨㾾俌榧‚檷Ҹ 䖍㢘ⴱ㏅⒔㑻⫶慹ҷ捛㞑峘⏇ҷ欨㾾僽⢿ҷ儔⌄ ♇㷇懢ҷ咀⢚Ⅼ尯桕⢧‭㻁╙䅂朏⮐ⷋ㜾⁉Ҹ ⌅ᾼᾏ↚Ὴ嬐榔䡽㞾⢚㹿厹䰉䠓♰⽴⋶扷㻍 ⶜ӁA Night of Starsӂ虇⁴㌅䫬封⋻▇庞ㄦ2014〃 SKYTRAXӁ⋷䖒㢏ℂ厹䰉⋻▇ӂ⪶䓝虇ㄭ␄⃫㬑ㆄ⁴ 厂⦆姛虇Luminous㝋‣㞮㢮⋶ⴛ㎟㜃↚榔䡽Ҹ ♰ ⽴㝈棱虇␄ 愵 ⁉ ⌋ 嗲 ‚ 俌伢䖕 A ntony Spanbrook屎₊欥⾼姷䂣俌䡲虇㢃␯㹷捜ⴱ㏅䠓汣毦虇军Dave Low⏖㔴₊嗲‚俌伢䖕ᾏ分Ҹ⌅⁥Ὴ 嬐㟘ⓖ⒔㑻Laura Ennis䉉⦆姛媌⃫⁉ҷ⁴╙Beth Grifﬁths╙Julie Yeung䉉ⴱ㏅俌䡲Ҹ Luminous㝋2014〃䔁ҿSpecial EventsӀ桫尛戇䉉Ӂ50テ㻊⑤䍮摆⋻▇ӂῚᾏ虇㞾‭⪹Ⓩ⋴戇䠓 ᾘⵅ⋻▇ῚᾏҸ

Owned by: Publicis Groupe Headed by: Dave Low, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

EVENT MARKETING AGENCY OF THE YEAR

LOCAL HERO NUMERO WORKS

With a range of innovative projects and its hands-on approach, newcomer Numero Works has landed in the Event category and claimed Local Hero this year. Established in 2011 by former Publicis events directors Thomas Sgambetterra and Vinco Yiu, the agency now manages experiential events and

visual merchandising for the likes of Melco Crown Entertainment, Nu Skin, Luxottica, New World Group, Sands China and BMW Macau. With no new hires and promotions, 2014 was a busy year for the agency pumping out a slew of events, including the “Adventure of Century – Space Legend” project for Melco Crown Entertainment; an award presentation and meeting conference for Nu Skin; and an East Ocean dinner for Sands China. In 2014, the agency acquired Globalink Events to expand its Hong Kong team to 53 full-time employees, who divided into two divisions – Numero | Suite and Numero | Works. The agency’s 50,000 square metre factory in Dongguan runs with more than 700 staff providing a one-stop fabrication service with manufacturing facilities such as MDF and acrylic cutting.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㌠坘 ᾏ 亊 ⎦ ␄ 㜿榔䡽╙ ⵵ 徟㝈㹤虇欥㲰 ⋴ 戇䠓 Numero Works䠊ᾙ⁙〃䠓㻊⑤䍮摆仓⎴‣テ虇᾵ ⫹ㄦӁ㢻⢮咀桓䓝ӂҸ 䛀 ⏜ 栌䓔桕 ⢧ 㻊 ⑤ 䍮摆俌䡲 Thomas Sgambetterra╙Vinco Yiu㝋2011〃㎟䱚虇封⋻▇䖍㟑䉉㜿䅯ⓩ‭⮪㮑ҷNu SkinҷLuxotticaҷ㜿ᾥ䛛桕 ⢧ҷ捠㸨ᾼ⢚╙BMW䅂朏䳘ⴱ㏅䴰䖕汣毦ゞ㻊⑤╙ 嬥孉䍮摆㫼⑨Ҹ 封⋻▇㝋2014〃㸡㢘⨭凧⁉㏚㎥懁姛⁉‚㟘ⓖ虇伢㴆―ㅨ䨛䠓ᾏ〃虇帯帻䠓榔䡽⒔㑻㜿䅯ⓩ‭⮪㮑 Ӂᾥ亏␄厘͑͑ⴖ⴨≂⫖ӂ㻊⑤ҷNu Skin榡䓝⌇䬽 ╙㢒峿ҷ⁴╙捠㸨ᾼ⢚㤀㼆㟩ⵃҸ 封⋻▇㝋2014〃㛅庋Globalink Events虇⁴㚃⪶ ⌅欨㾾⢧栙厂53▜⋷分♰⽴虇᾵⎕䉉Numero | Suite ╙Numero | Works⋸↚扷朏Ҹ 封⋻▇⢷㤀唭⃣⢿50,000。㝈丂䠓⽴は㙐㢘弔懝700▜♰⽴虇㕟Kᾏ䱨ゞ媌憯䚮䚱宼㝌㢜⑨虇⒔㑻 ᾼⵕ〵倥似㤎╙‭⋚␪䬽♐⎖␁Ҹ

Owned by: Numero Works Headed by: Hay Cheung, managing director

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EVENT MARKETING AGENCY OF THE YEAR

FINALIST IMAGINATION

Imagination has slipped down to a ﬁnalist this year with a list of lost project pitches, including Swire Hotels Group, GroupM, Melco Crown Entertainment, Standard Chartered, Colliers International and Samsung. Yet, the agency has done a great job in prolonging relationships with some of the big names, including GE, Huawei, Ford, Jaguar Land Rover, Bloomberg, Swire Properties

Owned by: Independent Headed by: Simon Bruxner-Randall, CEO

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and Galaxy Entertainment Group, to name a few. Key projects included a big-scale ofﬁcial event for Huawei at the Mobile World Congress, using experiential storytelling and a series of unique physical, digital and social experiences to communicate the role of art, innovation and technology in the world. In May, Mark Barrett resigned as CEO of Imagination with Simon Bruxner-Randall taking over the role of Asia Paciﬁc CEO. In a move to detach from the traditional PowerPoint conference, the agency also designed a theme in the form of a variety of TV shows, wrapping up all elements of the meeting for Pernod Ricard’s “Kick Start Meeting” project.

Imagination䛀㝋⫀╊⪹╳拡〦桕⢧ҷ儳戠ҷ㜿䅯ⓩ ‭⮪㮑ҷ㾲㏢搏姛ҷ汧␪⢚株╙ᾘ㞮䳘榔䡽㐤㮨虇⁙ 〃䁠嗌厂‣テ⃜僽Ҹ 䋅军虇封⋻▇‵厖⪩↚䥴▜♐䏛Ⅼ㒐▗⃫虇⒔ 㑻憩䚷梊㶲ҷ啾䉉ҷ䬞䐈㸌恙ҷJaguar Land Roverҷ ーⓩ䫍ҷ⪹╳⢿䚱╙搏㹂⮪㮑桕⢧Ҹ Ὴ嬐榔䡽⒔㑻啾䉉⢷䮊⑤憩ⅰᾥ䛛⪶㢒䠓⪶⤚ ⴧ㝈㻊⑤虇憞懝汣毦ゞ䠓㛔‚岪慿╙ᾏ亊⎦䓷䐈䠓 ⵵汣ҷ㜇䩋╙䫍″Ⱑ汣汣毦虇ⷤ䫉坬姢ҷ␄㜿╙䭠㐏 ⶜ᾥ䛛䠓⃫䚷Ҹ Mark Barrett㝋‣㢗愼╊姛㛎俌婐ᾏ分虇䛀 Simon Bruxner-Randall㔴₊‭⪹Ⓩ姛㛎俌婐Ҹ䉉㛈崙≂伀䠓ӁPowerPoint㢒峿ӂ虇封⋻▇‵⁴▓䮽梊嬥䵏䡽䠓ヱゞ宼宗―ᾏ↚Ὴ槛虇仟▗㏏㢘㢒峿⋒亯虇䉉Pernod Ricard㏢憯ӁKick Start Meetingӂ榔䡽Ҹ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

FAST GROWING AGENCY OF THE YEAR

GOLD/LOCAL HERO ICLICK INTERACTIVE ASIA

By delivering effective marketing solutions to help clients achieve accelerated business and revenues, iClick Interactive Asia has proven itself to be a dual winner with a gold and Local Hero award in this new category. Last year, the agency helped Citibank reach a targeted audience and acquire new potential consumers with the effective use of Yahoo and

Google’s search engines and ad platforms. As a result, the total number of conversions and overall search impressions on the brand increased significantly. Established in 2009, iClick Interactive Asia’s clients span across e-commerce, travel and hospitality, banking and finance and consumer products such as amazon.cn, Asia Miles, Hong Kong Tourism Board, DBS and Burberry. Its proprietary programmatic marketing platform is the first-of-its-kind in China that truly integrates search, display, mobile and social media advertising, assisting marketers to capture the opportunities in the new digital era. On the awards front, iClick Interactive Asia won the Best Interactive Agency award in the Search category for the Yahoo Big Idea Chair Awards for the third consecutive year. Other awards included the Best Case Study at the Golden Mouse Awards 2014 and the Best Case Study (gold) at the 6th Annual Advertiser Awards 2014. The agency also provides all-round training and development programmes for local and regional staff such as succession training and off-site training.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

憞懝㕟K㢘㛗䠓䍮摆孲㸉㝈㧗䉉ⴱ㏅㕟ⓖ㫼⑨╙ 㛅⋴⨭朆虇iClick Interactive Asia㎟䉉憨↚㜿仓⎴䠓桨㜨庞ⵅ虇⫹ㄦ捠䓝╙Ӂ㢻⢮咀桓䓝ӂҸ ╊〃虇封⋻▇憞懝✓䚷桔埝╙Google䠓㖫⶚⟷ ╙ひ◙。╿虇⿺␸呀㝦搏姛㔴宇䡽㮨╦䣍╙䎼╥䃪 ⢷㜿ⴱ㏅虇⁳搏姛䠓俌惘㕪䔖╙㜃汣㖫⶚䔖槾嗦 ᾙⓖҸ ㎟䱚㝋2009〃虇iClick Interactive Asia䠓ⴱ㏅㯺彷梊ⳟ⛕⑨ҷ㝔懙╙拡〦ҷ搏姛╙捠夜ҷ儝ⵈ╙㼗幊冔姛㫼虇⒔㑻amazon.cnҷ‭㻁喻捛憩ҷ欨㾾㝔懙䠋 ⷤ⷏ҷ㞮ⷤ搏姛╙BurberryҸ 封⋻▇㙐㢘ᾼ⢚欥↚䢮㳲㜃▗㖫亱イ㙝䍮摆ҷⷤ 䫉ひ◙䍮摆ҷ䮊⑤ひ◙䍮摆╙䫍″䍮摆䠓䮚〞⒥䍮摆。╿虇ⓣ␸⾑⧃㔷ひ⁉♰㐙㕰㜇䩋㜿㟑⁲㯮懖Ҹ 䓝榔㝈棱虇iClick Interactive Asia憲倛ᾘ〃庞ㄦYahoo Big Idea Chair AwardsӁ㢏ℂ㖫亱ひ◙⁲ 䖕䓝ӂҸ ⌅⁥䓝榔⒔㑻捠炯㮨儳㞮䘏䘷⪫榡䓝䡪⌇2014 Ӂ捠炯㮨㢏ℂ㧗ℚ䓝ӂ╙䲻⋼ⷕᾼ⢚ひ◙Ὴ⹿㢒㠷捠懯䓝榡䓝䡪⌇2014Ӂ捠懯䓝㧗ℚ槭捠䓝ӂҸ 封⋻▇‵䉉㢻⢿╙Ⓩ⥮♰⽴㕟K⋷棱䠓⦈客╙ 䠋ⷤ宗␒虇ℚ⬑ⓖ分⦈客╙⪥ⷤ客侃Ҹ

Owned by: Independent Headed by: Arthur Chan, general manager

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FAST GROWING AGENCY OF THE YEAR

Tap the China opportunity with a cross-channel strategy iClick is a leading integrated advertising technology company in China connecting worldwide advertisers with the audience in China. Its proprietary Programmatic Marketing Platform (“PMP”) is the first of its kind in China that truly integrates search, display, mobile and social media advertising. The core of iClick’s PMP is supported by tremendous data and advanced technology, which help both international and domestic advertisers reach their targeted customers in China through multi-channel marketing.

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FAST GROWING AGENCY OF THE YEAR

SILVER PRIZM

With the mission to break through conventional boundaries and design highly proﬁtable campaigns for clients, Prizm proved itself by bagging the silver award in the Fast Growing Agency category. Established in 2011, Prizm is a leading digital marketing company in Hong Kong with a team of experienced digital marketing experts and web developers, specialising in social media strategy planning, social application

development, content management, social data analysis, digital media buying and social CRM. The agency serves more than 100 local and worldwide brands. Key clients include A.S. Watson Group, L’OCCITANE, Maxim’s Caterers, Sino Group, Sun Hung Kai, Café de Coral Group and New World Development. One of the most notable works was L’OCCITANE’S 2014 Christmas campaign. By embedding an idea of Google map gameplay, the agency created a virtual treasure hunt experience to engage the brand’s target audience. Prizm also worked with two popular KOLs – Brother Cream and Celine Yeung – to provide fans with hints on where to find the treasure. As a result, the campaign attracted more than five million impressions, 8,000 shares and 10,000 participants during a five-week period, successfully driving in-store traffic and sales. The campaign was also adapted to Korean and Malaysian markets. Key hires over the past year included Desmond Chu and Lawrence Ng as business development directors, along with Tse Hiu Ming as IT director. The agency also promoted Timmy Tin as IT manager.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

䭘㐎䰐䧃≂伀䛛柟虇䉉ⴱ㏅宼宗汧⡭⧀㔷ひ㻊⑤䠓䖕ㆄ虇Prizm⑖⫹⁙〃㜿厗⁲䖕仓⎴䠓搏䓝Ҹ ㎟䱚㝋2011〃虇Prizm㞾欨㾾ᾏⵅ榧⋗㜇䩋䍮摆⋻▇虇㙐㢘ᾏ㐈伢毦巟ⵛ䠓㜇䩋䍮摆⶗ⵅ╙佁仰朚䠋⁉♰⢧栙虇⶗㹷㝋䫍″Ⱑ汣䳥䛴嬞␒ҷ䫍″㍘䚷䮚ゞ朚䠋ҷ⋶ⵈ䴰䖕ҷ䫍″㜇㙩⎕㤟ҷ㜇䩋Ⱑ汣庋幆╙䫍″Ⱑ汣ⴱ㏅杫⅑䴰䖕Ҹ 封⋻▇㢜⑨懝䠍㢻⢿╙⋷䖒♐䏛虇Ὴ嬐ⴱ㏅⒔ 㑻⷗卲㶞桕⢧ҷL’OCCITANEҷ儝ㅒ橮♐ҷⅰ☛桕 ⢧ҷ㜿滊⦉ҷ⪶ⵅ㮑桕⢧╙㜿ᾥ䛛䠋ⷤҸ ⌅ᾼᾏ↚⎉吁⃫♐㞾 L’OCCITANEӁ2014凥尤 Ӄ幭ӄ㝔姛ӂ㔷ひ㻊⑤虇憞懝夜▗ Google懙㏁⢿⢥ 㬑ㆄ虇封⋻▇㏢憯ᾏ↚佁ᾙ⶚ⶅ汣毦⁴◇イ♐䏛䠓䡽㮨╦䣍Ҹ Prizm‵厖⋸⃜⁉㶲杫攄㊞嬚榧娥ㅛじ♴╙㫙收⍬▗⃫虇■丘企㕟Kᾜ▛䠓⶚ⶅ佩亱Ҹ 封㻊 ⑤ 㝋 ‣ 㞮㢮 ⋶ ◇ イ弔懝 50 0 喻㲰䆞孌ҷ8,000㲰⎕›╙10,000⪩▜╒␯冔虇㢘㛗⨭␯⵵ 汣⛕〦⁉㻐╙㕟ⓖ䍮㫼槜Ҹ 封㻊⑤㢃㔷ひ厂楢⢚╙欻ℕ嬎‭䳘ᾜ▛⢿ⓏҸ 懝╊ᾏ〃䠓Ὴ嬐⁉♰⨭凧⒔㑻Desmond Chu ╙Lawrence Ng䉉㫼⑨䠋ⷤ俌䡲ҷ⁴╙Tse Hiu Ming䉉幖宙䭠㐏俌䡲虇封⋻▇‵㙱ⓖTimmy Tin䉉幖宙䭠㐏伢䖕Ҹ

Owned by: Independent Headed by: Jeffrey Hau, director

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FAST GROWING AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

FAST GROWING AGENCY OF THE YEAR

SILVER BEYOND DIGITAL SOLUTIONS

Beyond Digital Solutions lands in the Agency of the Year charts for the ﬁrst time in 2015, taking silver in the Fast Growing Agency of the Year. In a solid result for this Hong Kong digital shop, the independent agency provides a full service of social media and digital marketing

services from consulting to market insights and market positioning. In Hong Kong it counts the likes of K11 and Ngong Ping, Hong Square and Hong Kong Trade Development Council as its core clients. As more and more local digital agencies were established in the past decade, not all have been able to strike a reputation as one of the most reputable pioneers in the local digital marketing ﬁeld. The agency remains unique in the market, not only focusing on creating content for clients, but also designing one-stop solutions by providing targeted platforms and channels to communicate content to the right audience. The agency aims to build teams and talent to become extended arms of brands, across the areas of social. With a goal to remain nimble, agile and collaborative, it is passionate in innovating and exploring new solutions to customise for marketers. This also explains why it did not record any major client losses in the past year.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Beyond Digital Solutions㝋2015〃欥㲰㏢⋴Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ虇庞ㄦ㜿厗⁲䖕仓⎴䠓搏䓝虇⶜憨 ⵅ欨㾾㜇䩋⋻▇军宏㎟俍ヹ䉂Ҹ 憨ⵅ䓷䱚⋻▇㕟K⋷棱䠓䫍″Ⱑ汣╙㜇䩋䍮摆㢜⑨虇⒔㑻屽寱槶⛞ҷ⾑⧃⎕㤟╙⾑⧃⴩⃜Ҹ ⌅ 欨㾾㧇ㅒ ⴱ㏅⒔ 㑻 K11ҷ㞑 ⣹ 360ҷHong Square╙欨㾾幎㞢䠋ⷤ⷏Ҹ 懝╊ⓐ〃㊗ℕ㊗⪩㢻⢿㜇䩋⋻▇㎟䱚虇⃕᾵棭㏏㢘⋻▇抌劌⪯⢷憨↚㢻⢿㜇䩋䍮摆榧⥮㎟䉉㢏⌆ ⅰ崌䠓⋗比冔ῚᾏҸ 封⋻▇⢷⾑⧃䓷ᾏ䊰‛虇ᾜ≔⢷㝋⶗㹷䉉ⴱ㏅␄ 憯䠓⋶ⵈ虇㢃⡯䉉⌅憞懝㕟K⌆捬⶜ㆶ䠓。╿╙㾯懢虇宼宗ᾏ䱨ゞ孲㸉㝈㧗虇■㳲䩉䠓╦䣍≂懭⋶ⵈҸ 封⋻▇㝷⢷ら䱚⢧栙╙⁉㏜虇⁴⿺␸♐䏛㚃ⷤ 䫍″Ⱑ汣榧⥮Ҹ 䉉Ⅼ㒐㛞摂ҷ棗㻊╙▗⃫虇⌅⢧栙䍀娆㝋␄憯 ╙䠋㔧㜿孲㸉㝈㧗虇⁴慝▗⾑⧃㔷ひ⁉♰䠓梏㷑虇憨‵孲捚―Beyond Digital Solutions╊〃㸡㢘⫀╊ ₊⃤Ὴ嬐ⴱ㏅䠓┮⡯Ҹ

Owned by: CMRS Digital Solutions Limited Headed by: Barry Lau, account director

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FAST GROWING AGENCY OF THE YEAR

BRONZE UTH CREATIVE GROUP

Founded in 2011, independent shop Uth Creative takes out bronze in this Fast Growing category after a year of strong projects and client wins. With a solid client roster that includes HKT, Tai Hing, PrimeCredit, Octopus and Cheung Kong Properties, the agency bagged a string

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of renowned labels in 2014. They are csl, HTC, Quaker and CTM. The agency is perhaps most remembered by its “My Hero” campaign for Tai Hing, which rode on the superhero theme to appeal to all walks of life. It aimed to resonate with local audiences on topical insights and ultimately to promote the casual dining culture and products of Tai Hing. The brand campaign made a gigantic splash in the market. Apart from Eric Kwok being recognised as a new local superhero, the TVC was in the top 10 viewed ads on YouTube in Hong Kong for 2014, generating free PR coverage valued at more than HK$5 million. The campaign also achieved awareness of 83% among survey respondents. The agency was also behind a print and OOH campaign for csl to keep consumers abreast of csl’s network enhancement progress by locations. The new brand proposition of “Live Big” has been tactfully incorporated to set the stage for the upcoming brand campaign.

㎟䱚㝋2011〃虇䓷䱚⋻▇Uth Creative懝╊ᾏ〃⢷榔䡽╙㜿ⴱ㏅㝈棱䠓姷䖍テ⑐虇⡯㳳⫹ㄦ㜿厗⁲䖕仓 ⎴䠓搔䓝Ҹ ㌠坘欨㾾梊宙ҷ⪹厗ҷⴘⅰⅰ幇ҷ⋺懣憩╙朆㷮 ⦉ら䳘桓┩䠓ⴱ㏅虇封⋻▇㝋2014〃庞ㄦ⪩↚䥴▜ ♐䏛ⴱ㏅虇⒔㑻cslҷHTCҷ㧑㧋╙䅂朏梊宙Ҹ 封⋻▇㢏⁳⁉⓿巰㾀⏊䠓㞾⪹厗ӁMy Hero⪹ ⬌☂懢ӂひ◙虇⁴弔亩咀桓⃫Ὴ槛ℕ◇イ䫍㢒▓䛛 ⁉⩺虇厖㢻⢿╦䣍䚱䚮⌀溃虇㢏仑㔷ひ⪹厗䠓₠朡檟檁㜖⒥╙䚱♐Ҹ 封 ♐ 䏛ひ ◙ ⢷ ⾑ ⧃ 㔏弆⽷ ⪶ 憃榎虇柳 Eric Kwok娺嬥䉉㜿㢻⢿弔亩咀桓虇封梊嬥ひ◙‵㎟䉉 YouTube 2014〃ⓐ⪶㢏⪩⁉䆞孌䠓欨㾾ひ◙虇ㄦ⎿ 䠓⋻杫ⴲ≂㛗䡙弔懝 500喻㾾⋒虇83%╦容屎㥴⁉ ⩺⶜ひ◙⓿巰㾀⏊Ҹ 封⋻▇‵帯帻 csl䠓。棱╙㏅⪥ひ◙榔䡽虇崢㼗幊冔㔛㕰cslᾜ▛⢿Ⓩ佁仰⊹⒥䠓懁〵虇㳳⪥‵⽶⬨ ⢿夜⋴ӁLive Bigӂ䠓㜿♐䏛⴩⃜虇䉉│ⶖ㔷⎉䠓♐ 䏛㔷ひ⃫䀥∨Ҹ

Owned by: Independent Headed by: Desmond So, managing partner

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

FAST GROWING AGENCY OF THE YEAR

FINALIST PLUG PR

It’s been just eight years since Plug PR opened its doors, but in that time the independent ﬁrm has been on a growth path. This year the agency joined an exclusive list of women-owned companies to break into the million-dollar mark. In recent years Plug PR has secured long-

Owned by: Independent Headed by: Lara Jefferies, managing director

term contracts for a dynamic group of brands from emerging sport apparel group 2XU to Tumi, Nespresso and Sleep Naked. It has done this off a core suite of communication services – from experiential brand-building initiatives targeted at media, celebrities and inﬂuencers; a regional PR strategy development working with global CEOs and C-suite executives; and social media and inﬂuencer engagement and celebrity seeding.

Plug PR␄愵䥼䥼⋺〃虇⃕憨ⵅ䓷䱚⋻▇ᾏ䢃䯸㳴䠋ⷤҸ⁙〃虇封⋻▇㎟䉉䰐䧃䠍喻⋒⪶杫䠓⬂ㆶῊ ⶝⋻▇ῚᾏҸ Plug PR慠〃庞ㄦ⪩↚♐䏛䠓朆㢮▗亓虇⒔㑻㜿厗懚⑤㢜婬♐䏛桕⢧2XUҷ⁴╙TumiҷNespresso╙ Sleep NakedҸ ⌅㢜⑨⁴≂㘼㢜⑨䉉㧇ㅒ虇⒔㑻⁴Ⱑ汣ҷ▜⁉╙ ⌆㄀榎␪⁉⩺䉉䡽㮨䠓汣毦ゞ♐䏛㔷ひҷ厖⋷䖒姛㛎俌婐╙汧亩䴰䖕ⷳ▗⃫⏅⴩Ⓩ⥮⋻杫䳥䛴ҷ䫍″Ⱑ 汣╒厖╙凾俺⌆㄀榎␪⁉⩺ҷ⁴╙▜⁉㔷ひҸ

Havas Media says it now has the right size and scale that is vital to succeed in today’s market where ﬂexibility rules, opting to keep out the complexity and hierarchy that cripples its competitors. The agency placed its specialist digital services – mobile (Mobext), social media (Socialyse), search (Ecselis) and programmatic (Afﬁperf) – at the heart of strengthening its collaborative proposition.

㜿厗ᾏ寭棭⿇懸▗䚷ℕヱⵈ♗䙵㜾Ⱑ汣⢷欨㾾䠓䠋 ⷤҸ懝╊ᾏ〃虇封⋻▇㜿⨭⪩↚ⴱ㏅虇柳㊪ㄋ擅ҷ柎凾拚厹䰉╙Mundipharmaㅔ⬴䨧⪥虇‵庞ㄦ朆㷮⦉ ら䠓Ⱑ汣㫼⑨Ҹ ♗䙵㜾Ⱑ汣姷䫉虇懸▗䠓⪶⶞╙嬞㮰㞾⢷䖍⁙ ⾑⧃㎟␮䠓杫攄虇军棗㻊䠓嬞⏖ҷ⒥俐䉉䶰╙戎⋜ 㥅〙䜙ⷚ㞾㙙㛦⶜㏚䠓厃⑬Ὶ懢Ҹ 封⋻▇⁴⶗㫼㜇䩋㢜⑨虇⒔㑻㻐⑤ (Mobext)ҷ 䫍 ″ Ⱑ 汣 (Socialyse)ҷ㖫亱 (Ecselis)╙ 䮚ゞ ⒥ (Afﬁperf)⃫䉉♗䙵㜾Ⱑ汣䠓㧇ㅒ虇⁴␯テ⌅伫▗⁲ 䖕䠓⴩⃜Ҹ

FINALIST HAVAS MEDIA HONG KONG

Fast growing is a very apt way to describe Havas Media in Hong Kong. Over the past year the agency has added some huge new business to its books, landing the massive Cheung Kong Properties media account in addition to Audemars Piguet, Emirates and Mundipharma Betadine.

Owned by: Havas Media Group Headed by: Jason Kwong, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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INDEPENDENT AGENCY OF THE YEAR

GOLD PLUG PR

A gold winner in the Small Size Agency of the Year, Plug PR also takes gold for Independent Agency of the Year, a newly introduced category that aims to celebrate rising Hong Kong agency operations. Plug PR was launched eight years ago by Hong Kong-bred Lara Jefferies and has remained ﬁercely independent ever since.

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The agency has gone on to secure longterm contracts for an exciting group of brands from emerging sport apparel group 2XU to Tumi, Nespresso and Sleep Naked. Like many of the new breed of PR agencies, Plug has built its offerings around a core suite of newer communication services – from experiential brand-building initiatives targeted at media, celebrities and influencers; a regional PR strategy development working with global CEOs and C-suite executives; and social media and influencer engagement and celebrity seeding. It also boasts one of Hong Kong’s most connected bilingual press offices to service its media and influencer relations business. Being independent means careful consideration for all things, especially the people it hires. All staff are carefully selected and handpicked for their “super human traits” and experience. Its team is made up of multi talented and multilingual professionals. Staff often train together, eat together and have each other’s backs when it comes to working long hours to meet client needs. In Hong Kong’s hungry market, it will be interesting to see who will be knocking on this young agency’s door sometime soon.

⁙〃⶞⤚⁲䖕⋻▇仓⎴䠓捠䓝ㄦῊPlug PR‵▛㟑 ⢷䓷䱚⁲䖕⋻▇仓⎴⫹捠虇憨↚㜿宼仓⎴㝷⢷姷㕩欨㾾㜿⺪弆䠓⁲䖕⋻▇Ҹ Plug PR㎟䱚㝋⋺〃⏜虇䛀欨㾾⢮䚮⢮朆䠓Lara Jefferiesᾏ㏚␄愵虇᾵ᾏ䢃⦔㒐䓷䱚懚⃫Ҹ 封 ⋻▇ᾏ䢃厖 ⪩ ↚♐ 䏛 Ⅼ 㒐朆㢮 ▗ ⃫ 杫 ⅑虇⒔ 㑻㜿厗懚 ⑤ 㢜婬 ♐ 䏛桕 ⢧ 2 X Uҷ⁴ ╙ TumiҷNespresso╙Sleep NakedҸ 彮ㄗ⪩㜿厗⋻杫⋻▇ᾏ㮲虇Plug PR䠓㢜⑨⁴㜿厗≂㘼㢜⑨䉉㧇ㅒ虇⒔㑻⁴Ⱑ汣ҷ▜⁉╙⌆㄀榎␪ ⁉⩺䉉䡽㮨䠓汣毦ゞ♐䏛㔷ひҷ厖⋷䖒姛㛎俌婐╙ 汧亩䴰䖕ⷳ▗⃫⏅⴩Ⓩ⥮⋻杫䳥䛴ҷ䫍″Ⱑ汣╒厖 ╙凾俺⌆㄀榎␪⁉⩺ҷ⁴╙▜⁉㔷ひҸ 封⋻▇‵㙐㢘欨㾾⌅ᾼᾏ↚佁仰㢏⪶䠓桨尭㜿凭愵⋻ⴳ虇䉉Ⱑ汣╙⌆㄀榎␪⁉⩺㕟K⋻杫㢜⑨Ҹ ⃫䉉ᾏⵅ䓷䱚⁲䖕⋻▇虇ㅔ榗䛨㊞㵞榔亿䵏虇ⶳ ⌅㏏凧屚䠓♰⽴Ҹ ㏏㢘♰⽴⣖㧈㙩⌅Ӂ懝⁉㏜劌ӂ╙伢毦乍ㅒ㒠戇虇⌅⢧栙䛀⪩㏜⪩坬╙⌆∨⪩䮽尭宏劌␪䠓⶗㫼 ⁉♰㏏仓㎟Ҹ ♰⽴伢⿇ᾏ▛㔴╦⦈客ҷᾏ▛▒✬ҷ⁴╙⢷␯ 䕼⽴⃫⁴慝▗ⴱ㏅梏㷑㟑‡䢇㚾㒐Ҹ ⢷欨㾾憨↚㷑㏜呴㿃䠓⾑⧃虇憨ⵅ〃棡⋻▇䠓䠋ⷤ⁳⁉㑼䡽⁴ㄔҸ

Owned by: Independent Headed by: Lara Jefferies, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INDEPENDENT AGENCY OF THE YEAR

SILVER ON STAGE EVENTS & COMMUNICATIONS

Established in 1988, On Stage Events & Communications is a locally owned independent event agency specialising in HR events for corporate clients. With a belief that events can be an effective motivation tool to engage employees, the agency focuses on large-scale internal staff events for clients rather than consumer events

in order to maintain sales growth. In 2014, a large amount of its productions were HR events that included annual staff dinners for engaging employees and annual awards presentations for rewarding salespersons. This approach earned the agency doubledigit growth in sales last year. To increase employee spirit, on-the-job training is provided by senior executives and outside professionals to staff. The agency also offered ﬂexible working hours to support employees’ studies, while 40% of them were taking various jobrelated courses from diploma to master level last year. Besides its regular events projects, the agency was also involved in sponsoring charity events such as the YMCA and Rotary. The agency was awarded the “Caring Company 2014” presented by the HK Council of Social Service in recognition of its contribution to the community, environment and employees.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㎟䱚㝋1988〃虇⪶厭厉㞾欨㾾䓷䱚ₐ㫼䵏䡽媌⃫⋻ ▇虇⶗朏䉉ₐ㫼ⴱ㏅媌⃫⁉‚㻊⑤Ҹ 封⋻▇尜䉉㻊⑤劌㢘㛗凾俺♰⽴虇⡯㳳⶗㹷㝋媌⃫⪶⤚⋶扷♰⽴㻊⑤军棭㼗幊冔㻊⑤虇⁴似㒐摆 ⚽⨭朆Ҹ 2014〃媌⃫⪶⪩㞾ₐ㫼⁉‚㻊⑤虇⒔㑻♰⽴凾屋䠓懀〃㟩ⵃ╙姷㕩摆⚽⁉♰䠓榡䓝⌇䬽Ҹ 憨↚䳥䛴╊〃䉉封⋻▇䠓䍮㫼槜撓ㄦ桨⃜㜇⳦ 䠓⨭⿔Ҹ 䉉㕟ⓖ♰⽴⩺㶲虇汧亩䴰䖕ⷳ╙⪥⒔⶗㫼⁉⩺ 㢒䉉⪶厭厉䠓♰⽴㕟K⢷分⦈客Ҹ ╊〃㢘40%♰⽴⧀崏⽴⃫䢇杫䠓▓槭㜖㌠⁴厂䨸⩺屁䮚虇⡯㳳封⋻▇ⵈ寀プㆶ⽴⃫㟑朢虇⁴㚾㒐 ♰⽴懁ⅽҸ 柳⴩㢮㻊⑤榔䡽虇封⋻▇‵庙␸欨㾾⦉䣲㛨棡〃㢒╙㐅悹䫍䳘仓俣䠓㋗✓㻊⑤Ҹ 封⋻▇‵ㄦ⎿欨㾾䫍㢒㢜⑨凾㢒榡䠋Ӂ⛕䛛ⷤ 杫㎆ 2014ӂ⪶䓝虇⁴姷㕩⌅⢷䫍㢒ҷ䘿⨒╙♰⽴㝈棱䠓帱䔊Ҹ

Owned by: Independent Headed by: Billy Chu, executive director

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INDEPENDENT AGENCY OF THE YEAR

BRONZE PACIFICLINK IMEDIA

PaciﬁcLink iMedia is one of the independent agency success stories to come out of Hong Kong in recent years. Founded in 1998, the agency’s footprint today spans seven markets across Asia, with a growing staff to support it. The agency’s vision of “digital everywhere” acknowledges that digital is now dictating business in many ways and sits at the core of customer engagement, loyalty and

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competitiveness. “Digital everywhere” is not only about social, offline or mobile, it is the connection of the whole digital universe, it says. The agency counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins for agency included Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong. Some of its key work over the past year has included digital initiatives to operate near field communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015 that allowed guests at the event to exchange their business contacts in just one tap via a smart NFC wristband. Training and staff initiative programmes have also been a focus for PacificLink, with an associate director programme launched to provide a tailor-made career path and training to six of its rising stars who have shown great potential and dedication in the past five years. A study scholarship scheme and a mentorship programme have also been in force.

⪹。㺚佁仰Ⱑ汣桕⢧㞾欨㾾慠〃⌅ᾼᾏ↚㎟␮⺪弆䠓䓷䱚ひ◙⋻▇Ҹ ㎟䱚㝋1998〃虇封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑ ⧃虇♰⽴㜇䡽㳲ᾜ㝆⩾⪶⁴㚾㒐㫼⑨Ҹ 封⋻▇䠓槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚㝈棱Ὴ⶝㫼⑨虇᾵㎟䉉ⴱ㏅凾俺ҷㅯ尯〵 ╙䲅䎼␪䠓㧇ㅒҸ 封⋻▇姷䫉虇Ӂ㜇䩋䊰埤ᾜ⢷ӂᾜ╹⢷㝋䫍″Ⱑ 汣ҷ桱佩㎥㻐⑤㝈棱虇‵㞾㜃↚㜇䩋ᾥ䛛䠓凾俺Ҹ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong KongҸ 㜿ⴱ㏅⒔㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚ ⁉挺䟑Ⅼ⇴ҷⴘ⎸╙Dermes Hong KongҸ 懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆 ⚽亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴╙ᾏ↚ 䉉ㄽ恮䭠㐏㝴2015䐈媌䠓Windows㏚㯮㍘䚷䮚ゞ虇崢㻊⑤╒␯冔╾⁴䶰✽憞懝宇䨿慠⧃憩宙㠉劌㏚⿅ ℕ″㕪㫼⑨凾仰㝈ゞҸ ♰⽴⦈客╙䠋ⷤ宗␒ᾏ䢃㞾⪹。㺚佁仰Ⱑ汣桕 ⢧䠓䊵灭虇᾵拜▗㔷⎉ᾏ↚⏾俌䡲屁䮚虇䉉⋼⃜⢷ 懝╊‣〃姷䖍⎉⽷⪶䃪␪╙⃫⎉帱䔊䠓ㄛ弆Ὶ䭏㕟K〵怺宑憯䠓分㫼䠋ⷤ彾■╙⦈客Ҹ

Owned by: Independent Headed by: Moski Mok, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INDEPENDENT AGENCY OF THE YEAR

FINALIST SINCLAIR COMMUNICATIONS

2014 was a strong year for Sinclair Communications with accelerated growth of new accounts, including Bibo, Cocotte, Tigerair and Plaza Premium Lounge. The agency also owned a steady portfolio of F&B and tourism accounts such as JIA

Owned by: Independent Headed by: Kiri Sinclair, managing director

Group, Black Sheep Restaurants, Altaya Group, Singapore Tourism Board and Expedia, to name a few. In the past year, the agency grew from a team of nine to 17 to help with its growth. A notable hire was a digital director which enabled the agency to open a digital arm. Founded in 2009, the agency offers media relations, social media and marketing services.

Sinclair Communications㝋2014〃姷䖍テ⑐虇庞ㄦ ⪩↚㜿ⴱ㏅虇⒔㑻 BiboҷCocotteҷ埝厹╙䘿‭)㯮 ⧃*₠ㇾⴳҸ 封⋻▇‵厖⪩↚檟檁╙㝔懙㫼ⴱ㏅Ⅼ㒐䯸⴩▗ ⃫虇⒔㑻JIA Groupҷ灠儙檟もҷ⪶‭⢚株桕⢧ҷ㜿 ␯⣰㝔懙⷏╙Expedia䳘Ҹ 懝╊ᾏ〃虇封⋻▇䠓♰⽴⁉㜇ㄭ 9⁉⨭厂17⁉虇 ⁴拜▗⌅䠋ⷤ強⑱Ҹ⌅ᾼᾏ榔Ὴ嬐⨭凧㞾㜇䩋俌䡲 ᾏ分虇⁴ⅎ封⋻▇㎟䱚㜇䩋扷朏Ҹ ㎟䱚㝋2009〃虇封⋻▇㕟KⰡ汣杫⅑ҷ䫍″Ⱑ 汣╙⾑⧃㔷ひ㢜⑨Ҹ

and Wrangler, responsible for content creation, mainly in the digital space. It followed another win with Lab Concept (Lane Crawford). Start-ups wins included AVE Concept, Pelago (Waypoint Asia), Akmon and Voilah. One of its proudest projects last year was the New Balance Urban Noise in which the agency was tasked to create a regional content programme that resonated in eight markets.

Constant懝╊ᾏ〃ⴱ㏅⨭朆テ⑐虇䜅ᾼ⒔㑻ᾏ‪⪶ ⤚♐䏛╙㜿␄⋻▇Ҹ ⋺㢗㢮朢虇Constant䜅㟑⁜䯀䉉 SALT虇⃕憨ⵅ ⶞⤚␄㊞⋻▇厖New BalanceҷNikon╙Wranglerᾘ ↚♐䏛䷌宑Ⓩ⥮▗⃫ⓣ峿虇帯帻㜇䩋㝈棱䉉Ὴ䠓⋶ ⵈ媌⃫虇样ㄛ‵庞ㄦ憲⓰⃪Lab Concept䠓㫼⑨Ҹ 封⋻▇‵庞ㄦAVE ConceptҷPelago(Waypoint Asia)ҷAkmon╙Voilah䳘㜿␄⋻▇䠓㫼⑨Ҹ ╊ 〃㢏イ ⁴ 卹巹䠓榔䡽 ⒔ 㑻 New BalanceӁUrban Noiseӂ虇封⋻▇帯帻䉉⋺↚⾑⧃媌 ⃫ᾏ厃䠓Ⓩ⥮ひ◙⋶ⵈҸ

FINALIST CONSTANT

The past 12 months have seen a huge boost to Constant’s client roster securing both big brand names and innovative start-ups. In August, before renaming to Constant from SALT, the small-scale creative shop signed on three regional briefs – New Balance, Nikon

Owned by: Independent Headed by: Tem Hansen / Tim Ho, co-founders

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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INDEPENDENT AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INNOVATIVE AGENCY OF THE YEAR

GOLD MIRUM HONG KONG

What makes an innovative agency? It’s a challenging proposition in an increasingly complex marketing world, but for Mirum Hong Kong, the newly relaunched WPP agency, innovation sits at the core of its offering. Named after the Latin word for “amazing”, Mirum Hong Kong launched in January this year after WPP consolidated 11 of its core digital agencies into a single global network. The agency is part of a global digital network that takes in 17 countries and 40 ofﬁces worldwide. So how is it different? Mirum Hong Kong is an agency that bridges consultancy, design and IT and offers value to clients looking for digital, IT and creative integration. Clients that have embraced its model have included Chow Sang Sang, Starbucks, Hysan Place and The Hong Kong Tourism Board. One campaign which really stood out for

judges this year included its work for premier jeweller Chow Sang Sang which wanted to connect and reach out to customers through new forms of technology. The agency created the Magic Mirror and Charme Table which centred on touchscreen technology to allow customers to explore the range of necklaces and Charme bracelets. The Magic Mirror, a 40-inch touchscreen with a Creative Senz3D camera, allowed users to browse through the range of necklaces on the screen and virtually try them on as well as take photos and videos to share on social media. As technology continues to shape the marketing landscape, Mirum Hong Kong will be greatly positioned to continue its push towards innovate offerings in the years ahead.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⃤岑␄㜿ひ◙⋻▇蘦⢷憨↚㝴䡙媖桫䠓䍮摆䘿⨒ ᾼ虇㞾ᾏ↚⌆㒠㎿ㆶ䠓⴩⃜Ҹ⃕⶜ WPP桕⢧㜿㎟䱚䠓ひ◙⋻▇Mirum Hong Kongℕ尹虇␄㜿㳲㞾⌅㢜 ⑨䠓㧇ㅒҸ ▜⳦䀟㝋㑘ᾐ尭虇㊞㒖Ӂ⁳⁉ 毩➕ӂ虇Mirum Hong Kong样䣏WPP桕⢧ⶖ11↚㧇ㅒ㜇䩋㯮㭚仟 ▗㎟䉉ᾏ↚✽ᾏ⋷䖒佁仰军㝋⁙〃ᾏ㢗㎟䱚虇⁴⃫䉉 ⋷䖒17↚⢚ⵅ40ⵅ愵‚埤䠓⋷䖒㜇䩋佁仰ᾏ扷⎕Ҹ ⴒ㢘⃤䓷䐈Ὶ埤蘦Mirum Hong Kong㞾ᾏⵅ桕屽寱ҷ宼宗╙幖宙䭠㐏㝋ᾏ怺䠓⋻▇虇䉉ⴱ㏅㕟K 㜇䩋ҷ幖宙䭠㐏╙␄㊞伫▗㢜⑨Ҹ ⌅ⴱ㏅⒔㑻◷䚮䚮ҷ㞮⾃⋚ҷ⾛㋝ひ⧃╙欨㾾㝔懙䠋ⷤ⷏Ҹ ⌅ᾼᾏ↚㢏ㄦ寤⵸㳰ㅒ䠓榔䡽虇㞾䉉䥴▜䕯ⶅ ⛕◷䚮䚮㔷⎉䠓㔷ひ㻊⑤虇憞懝⼓㜿㐏姢憲俺╙㔴宇㼗幊冔Ҹ 封 ⋻ ▇ 媌 ⃫ M a g i c M i r ro rӁ槇擙泣数 ӂ╙ ӁCharme卹䛀拜ӂ虇憞懝宇ⷞ㐏姢崢槶ⴱ样㊞戇庋 ▓㳍榔擙☛㏚旁Ҹ Magic MirrorӁ槇擙泣数ӂ拜∨40▚悤宇ⷞ⿤╙ Creative Senz3D㚬㄀㯮虇崢䚷㏅╾⁴⢷ⷞ⿤ᾙ䆞孌 ▓㳍槇擙虇⁴╙⢷埪㙻。╿寵㏃檍䏸ҷ㑜䋶㎥㄀䏖虇䋅ㄛ⎕›厂䫍″佁䱨Ҹ 样䣏䭠㐏個倛㛈崙⾑ ⧃ 㔷ひ䘿 ⨒虇Mirum Hong Kong㢹ℕⶖ個倛䠋ⷤ⌅␄㜿㢜⑨Ҹ

Owned by: WPP Headed by: Win Mak, CEO

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INNOVATIVE AGENCY OF THE YEAR

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MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INNOVATIVE AGENCY OF THE YEAR

SILVER TBWA\ HONG KONG

Innovation is a broad term, but TBWA\ Hong Kong is a proven winner and takes second spot in this new Innovative category, which recognises agencies that have successfully woven true innovations and new technologies into their marketing and advertising offerings. To keep pace with increasing digital demands, the agency has implemented agile

methodologies across the entire agency, with a new structure, tools and knowledge system. Its digital innovation is supported by the digital-focused arm of DAN, in which digital and social media specialists are embedded across the entire agency, including project management, strategy, creative, creative technology and production. A matrix structure has been created to build cross-functional teams for every agency project, ensuring the right people on the right job. To support its new array of digital offerings, the agency has bolstered its digital team with the promotion of Jan Cho, former business director, as head of digital, replacing Luke Eid who was transferred to New York as TBWA\’s global director of innovation. Executive digital producer Anne Chan was also promoted to digital head of production for Greater China, covering both Hong Kong and China.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

␄㜿㞾ᾏ↚ひ儸䠓㬑ㆄ虇憨↚㜿仓⎴姷㕩㎟␮ⶖ䢮㳲䠓␄㜿╙㜿䭠㐏夜⋴⌅⾑⧃㔷ひ╙ひ◙㢜⑨䠓ひ◙⋻▇虇军TBWA\Hong Kong⢷憨↚㜿仓⎴⫹ㄦ搏䓝Ҹ 䉉慝 ▗ᾜ 㝆ᾙ ⓖ 䠓㜇䩋梏㷑虇TBWA\Hong Kong⢷㜃↚⋻▇ⷳ棱ᾙ㔰䚷棗㻊㝈ゞ虇⁴╙㜿䠓㥅㭚ҷ⽴⌆╙䥴峧亊伀Ҹ 封⋻▇宼䱚⶗㹷㝋㜇䩋㫼⑨䠓⎕㚾DANℕ㚾㒐 ⌅㜇䩋␄㜿虇㜇䩋╙䫍″Ⱑ汣⶗ⵅ⎕⃗㜃↚⋻▇虇⒔ 㑻榔䡽䴰䖕ҷ䳥䛴ҷ␄㊞ҷ␄㊞䭠㐏╙䚮䚱䳘䵓䜖Ҹ 封⋻▇‵ら䱚䥸柲ゞ仟㭚虇ⷀ㵞↚榔䡽懁姛彷 ⢧栙▗⃫虇⁴䩉Ⅼ䛀▗懸䠓♰⽴帯帻▗懸䠓⽴⃫Ҹ 䉉㚾㒐⌅⼓㜿䠓㜇䩋㢜⑨虇封⋻▇‵⋔⵵㜇䩋 ⢧栙虇㙱ⓖ┮㫼⑨俌䡲Jan Cho䉉㜇䩋Ὴ䴰虇⁴㔴㢎屎ㄏ亟亓⎉₊TBWA\⋷䖒␄㜿俌䡲䠓Luke EidҸ 㜇䩋⦆姛媌⃫⁉Anne Chan‵㟘ⓖ䉉⪶ᾼ啾Ⓩ 㜇䩋媌⃫Ὴ䴰虇䵓⢜㽄噚欨㾾╙ᾼ⢚⢿ⓏҸ

Owned by: Omnicom Headed by: Joanne Lao, CEO, Greater China

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INNOVATIVE AGENCY OF THE YEAR

BRONZE/LOCAL HERO VISUALUTION LABS

In a category stacked with a list of global agency networks, CMRS-backed Visualution Labs has secured the bronze and Local Hero awards. Opened for just one year, Visualution Labs has grown from three to 10 staff and offers content, video production, animation, photography and script writing services – or what it calls “visual content marketing”. The agency is headed by Yue Ka Ho, who brings more than 10 years of experience as a video content creator and director, and it

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counts Harbour City, HP, Standard Chartered Bank and MTR as key clients. Under Yue’s direction, the agency has drawn in a pool of talent from the TV and ﬁlm industries, including cameramen, scriptwriters and animation illustrators to tap into marketers’ growing hunger for quality video content. A recent campaign for Standard Chartered Bank, “A Taste of Good Life”, introduced Facebook fans to the hidden facts on cuisine and produced some remarkable results. The Facebook videos generated more than 200,000 views and more than 1.6 million impressions. It also resulted in a 6.3% jump in fan growth for Standard Chartered. To make sure its staff are ahead of industry trends, the agency hosts monthly internal training led by senior management, with sharing of industry best practices and learning from seminars, workshops, ﬁlm festivals, as well as the experiences from local and overseas cases. As a result of this staff training and development, 30% have been promoted within a year. With video now at the core of many digital marketing plans, Visualution Labs will be one to watch in coming years.

⢷ ⋷ 䖒⁲ 䖕佁仰 Ὴ ⶝ 䠓仓 ⎴ ᾼ虇CMRS 㝦 ᾚ 䠓 Visualution Labs⑖⫹搔䓝╙Ӂ㢻⢮咀桓䓝ӂҸ ㎟䱚䥼䥼ᾏ〃虇Visualution Labs䠓♰⽴⁉㜇ㄭ ᾘ⁉⨭厂ⓐ⁉虇㕟K⋶ⵈҷ㄀䏖媌⃫ҷ⑤䛺ҷ㚬㄀╙ 㘿䯎㢜⑨虇㎥⌅䯀䉉Ӂ嬥孉⋶ⵈ䍮摆ӂҸ 封⋻▇䛀⃨➘巹榧恜虇⁥㙐㢘弔懝ⓐ〃㄀䏖媌 ⃫╙⶝䂣伢毦虇封⋻▇䠓Ὴ嬐ⴱ㏅⒔㑻㼆㾾⥝ҷ㉯㟽ҷ㾲㏢搏姛╙㾾旄Ҹ ⢷⃨➘巹䠓⿅榧ᾚ虇封⋻▇ㄭ梊嬥╙梊㄀姛㫼 ◇亜⁉㏜虇⒔㑻㚬㄀⾺ҷ佷␖╙⑤䛺㕡䛺⾺虇⁴慝 ▗⾑⧃㔷ひ⁉♰⶜汧幹亯㄀䏖㝴䡙⨭朆䠓梏㷑Ҹ 慠㢮䉉㾲㏢搏姛媌⃫䠓ӁA Taste of Good Lifeӂ 㔷ひ㻊⑤■ Facebook丘企⁚仈檁橮剛ㄛ䠓䫤ⵕ虇 ᾵╥ㄦ⎉吁䠓仟㤫Ҹ Facebook㄀䏖◇㛅弔懝200,000㲰䆞孌虇⁴╙ 弔懝160喻⓿巰虇⁳㾲㏢搏姛䠓丘企⁉㜇⨭␯6.3%Ҹ 䉉ℎ♰⽴榧⋗姛㫼強⑱虇封⋻▇厘愵㵞㢗⋶扷 ⦈客虇䛀汧亩䴰䖕ⷳ⎕›姛⋶䠓⎉吁ℚⳟ虇⁴╙ㄭ䦣宝㢒ҷ⽴⃫⣙ҷ梊㄀䵏ҷ⁴╙㢻⢿╙㼆⪥伢毦╙↚ 㧗ᾼⴇ兡Ҹ⢷⦈客╙䠋ⷤᾚ虇30%♰⽴⢷ᾏ〃⋶䔁ㄦ㟘ⓖҸ 样䣏㄀䏖䖍⾁㎟䉉ㄗ ⪩ 㜇䩋䍮摆䠓㧇 ㅒ虇 Visualution Labs㢹ℕ䠓䠋ⷤ⇋ㄦ㢮ㄔҸ

Owned by: CMRS Headed by: Yue Ka Ho, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INNOVATIVE AGENCY OF THE YEAR

FINALIST RAZORFISH HONG KONG

Razorﬁsh is another ﬁnalist in the Innovative category. It has a unique blend of strategic thinking, technology and creativity at its core. The agency’s innovative work portfolio in the past year included Pampers’ “Growth Through Play” campaign; VS Sassoon’s “Sassonism Past

Owned by: Publicis Groupe Headed by: Joanna Kalenska, managing director

Meets Future” 3D hair piece printing campaign; Nike’s Kobe museum as well as Listerine’s “Power Up 21 Days” campaign. Key hires have been made to strengthen its talent pool in the past year, including Jim Speelmon as client services director; William Chan as technical director, Seton Vermaak as head of strategy and Christian Teniswood as creative director. The agency’s total staff sits at 53.

䤎⥮䍮摆㌠坘䳥䛴ㆬ似ҷ㐏姢╙␄㊞䠓䓷䐈仟▗䉉㧇ㅒ虇㎟䉉╵ᾏⵅ⋴戇␄㜿仓⎴‣テ䠓⋻▇Ҹ 封 ⋻▇ 懝 ╊ ᾏ 〃䠓 ␄ 㜿榔䡽⒔ 㑻 Pampers Ӂ㎟朆䔸⎉ℕӂひ◙ҷ㸨ⴲӁSassonism Past Meets Futureӂ3D汽䏖。棱ひ◙ҷNike汧㵣ⓩ䏸檷ҷ⁴╙㣝㝌ㅆ㤦Ӂ21㝴Power Upӂひ◙Ҹ 封 ⋻ ▇ 懝 ╊ ᾏ 〃 ⨭ 凧 ⪩ ⃜ ⁉ ㏜虇⒔ 㑻 Jim Speelmon䉉ⴱ㏅㢜⑨俌䡲ҷWilliam Chan䉉㐏姢俌䡲ҷSeton Vermaak䉉䳥䛴Ὴ䴰ҷ⁴╙Christian Teniswood䉉␄㊞俌䡲虇⋻▇♰⽴⁉㜇懣53⁉Ҹ

and ofﬂine channels, but help connect the whole digital universe. Today, its footprint spans several markets across Asia, including Taiwan and Shanghai, offering creative strategy, responsive web development, social media, content and O2O digital marketing services. The agency counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins include Bank of China Group Life Insurance company, Philips Healthcare Solutions, Amway and Dermes Hong Kong.

㎟䱚㝋1998〃虇䜅㟑Ӂ幖宙䭠㐏ӂᾏ寭⢷欨㾾⁜㞾 ᾏ↚⏜姪䠓㬑ㆄ虇⃕⪹。㺚佁仰Ⱑ汣桕⢧厃␪⢷♐ 䏛厖槶ⴱῚ朢ら䱚䯜㬄䠓㜇䩋䀬憩Ҹ 䭘㐎Ӂ㜇䩋䊰埤ᾜ⢷ӂ䠓ⅰㆄ虇封⋻▇ᾜ≔ⶖ 䫍″Ⱑ汣厖㏚㯮╙桱佩。╿仟▗虇㢃ⶖ㜃↚㜇䩋ᾥ 䛛䠓凾俺弆ℕҸ 䖍㟑虇⌅㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⒔㑻╿䇲╙ ᾙ㼆虇㕟K␄㊞䳥䛴ҷ榎㍘ゞ佁榐䦣䠋ҷ䫍″Ⱑ汣ҷ ⋶ⵈ╙O2O㜇䩋⾑⧃㔷ひ㢜⑨Ҹ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong Kong虇㜿ⴱ㏅⒔㑻ᾼ⢚ 搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ⇴ҷⴘ⎸╙ Dermes Hong KongҸ

FINALIST PACIFICLINK IMEDIA

Founded in 1998 when the term “IT” was still an avant-garde concept in Hong Kong, PaciﬁcLink iMedia launched with a vision to create inspiring digital communication between brands and their customers. The agency’s mantra of “digital everywhere” seeks to not only integrate social with mobile

Owned by: Independent Headed by: Moski Mok, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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INTEGRATED AGENCY OF THE YEAR

GOLD DDB GROUP HONG KONG

DDB Group Hong Kong has snatched gold in this new Integrated category that recognises excellent marketing solutions spanning at least three media platforms. Last September, the agency rolled out an activation to support the new Polo GP under the slogan “Drive Conﬁdent”. Focusing on the comfort and safety technologies offered by the new model, the

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campaign was presented in a TV commercial supported by print ads and internet content. It went with free test drive sessions to new drivers where they could test the new car while receiving advice and coaching from driving consultants. As a result, the driving tutorial sold out within days after the promotion went live. For another long-term client TSL, the branding initiative, “Thank you for loving me”, covered not only television, digital, OOH and print, it was also showcased in cinema with the ambition to expand the ad onto the Mainland. This integrated offering was driven by an expanded digital and creative group within the agency. Over the past 12 months, a series of new appointments have included Andreas Krasser as the integrated associate planning director from DDB Korea; Jay Lee rejoined as creative director; Julia Hou as a multi-cultural creative director; Valiant Yip, joined as head of the new activation unit DDB Live; and Tammy Lui was named as social media manager for McDonald’s, Manulife and Anmum.

DDB桕⢧)欨㾾*⢷憨↚姷㕩⢷厂ⶠᾘ↚Ⱑ汣。╿ᾙ 媌⃫⊹䭏⾑⧃㔷ひ孲㸉㝈㧗䠓伫▗䍮摆㜿仓⎴ᾼ ⑖⫹捠䓝Ҹ ╊〃Ῥ㢗虇封⋻▇䉉 Polo GP㜿恙㔷⎉ひ◙㝈㧗虇⁴Ӂ卹ⅰ此歪ӂ⃫䉉╲埮Ҹ 嗦䣋㝋㜿恙㕟K厡懸╙ⴘ⋷䠓宼∨虇封⋻▇㔷 ⎉梊嬥ひ◙虇⌜拜▗。棱ひ◙╙‡凾佁⋶ⵈҸ 㜿此歪⁉⩺‵╾›⋜幊寵恙㢜⑨虇㾻寵㜿恙䠓 ▛㟑虇‵╾⁴ㄦ⎿此歪槶⛞䠓㊞嬚╙㛨⶝虇仟㤫此歪㛨䮚㔷ひ㔷⎉㜇⪸ⅎ槜䂎Ҹ 厂㝋╵ᾏ↚朆㢮ⴱ㏅岬䗭瀮㝈棱虇⌅♐䏛ひ◙ Ӂ⪩岬⃯㊪㎠ӂ嬕噚梊嬥ҷ㜇䩋ҷ㏅⪥╙。棱ひ◙虇 ᾵㝋㏁柱⋶㘼⎉虇摂㊞懁恜ᾼ⢚⾑⧃Ҹ 憨‪伫▗ひ◙㢜⑨䛀封⋻▇䠓焟⪶㜇䩋╙␄㊞ ⢧栙㏏帯帻Ҹ 懝╊ᾏ〃虇封⋻▇懁姛ᾏ憲῁䠓⁉‚₊☌虇⒔ 㑻ㄭDDB!)楢⢚*屎㻍Andreas Krasser䉉伫▗䳥␒ ⏾俌䡲ҷJay Lee⡭⽱⎉₊␄㊞俌䡲ҷJulia Hou䉉⪩ ⋒㜖⒥␄㊞俌䡲ҷValiant Yip␯䡮㎟䉉㜿⋻▇DDB! Live帯帻⁉ҷ⁴╙Tammy Lui⎉₊瀴䜅⑭ҷⴞ⎸╙ⴘ 䂎㫼⑨䫍″Ⱑ汣伢䖕Ҹ

Owned by: Omnicom Headed by: Irene Tsui, general manager

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INTEGRATED AGENCY OF THE YEAR

SILVER TBWA\ HONG KONG

Taking second spot in the Integrated category is TBWA\ Hong Kong, an agency that sets its eyes on being a creative company built on its business motto – disruption. It refers to a strategic planning methodology to question the status quo to create breakthrough ideas and results for clients.

This belief was reflected in a renovated structure, which saw the agency align its operating model to reflect the digital-driven world. It also implemented agile methodologies across the entire agency, with a new structure, tools and knowledge system. Under this motto, the agency has created a string of notable campaigns with all-rounded media planning that syncs with creative components. Its “Lighting up Hong Kong’s Skyline” project, for example, spanned television, print, outdoor, digital and social media on the back of a mega video projection on Citic Tower. To tap Mother’s Day, a set of six video webisodes were created for MasterCard as part of a digital and social media campaign, which achieved more than 600,000 views in six weeks. New clients added to the company’s roster include NBA, MasterCard, Lee Kum Kee, American Eagle Outfitters, Lee Jeans, Goldlion and Live Nation.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷ 伫 ▗ 䍮摆仓 ⎴ ᾼ庞ㄦ搏䓝䠓㞾 TBWA\Hong Kong虇封⋻▇摂㊞㎟䉉⁴Ӂ槪嬕ӂ䉉〶▂搧䠓␄㊞ ⋻▇Ҹ 憨↚〶▂搧㞾㒖㒠㎿䖍䑏䠓䳥䛴嬞␒㝈ゞ虇坘㳳䉉ⴱ㏅㕟K䰐䧃ㆶ䠓㊂㹤╙仟㤫Ҹ 憨↚ⅰㆄ╜㞯⢷⌅␄㜿㥅㭚ᾙ虇⌅䍮懚㮰ゞ╜ 㞯―⁴㜇䩋䉉㢻䠓ᾥ䛛強⑱Ҹ 㳳⪥虇封⋻▇‵㔰䚷棗㻊㝈ゞ虇⁴╙㜿䠓㥅㭚ҷ ⽴⌆╙䥴峧亊伀Ҹ ⢷⌅䖕ㆄᾚ虇TBWA\Hong Kong憞懝␯⋴␄㊞ ⋒亯䠓⋷棱Ⱑ汣嬞␒媌⃫ᾏ亊⎦‽䣋䠓ひ◙⃫♐Ҹ Ӂ䋶 ‽ 欨㾾 ⪸ 株ӂ榔䡽㯺彷梊嬥ҷ。棱ҷ㏅ ⪥ҷ㜇䩋╙䫍″Ⱑ汣虇᾵拜▗ᾼⅰ⪶し⪥䏕䠓⽷⤚ 㐤㄀Ҹ 䉉㌅䫬㵜嬹䵏虇封⋻▇䉉喻‚懣⓰媌⃫ᾏ憲⋼ 桕䠓佁仰␖虇⁴⃫䉉㜇䩋╙䫍″Ⱑ汣㔷ひ䠓ᾏ扷 ⎕虇㝋⋼◷⋶◇イ弔懝600,000㲰䆞孌Ҹ 㜿 ⨭ ⴱ ㏅ ⒔ 㑻 N B Aҷ 喻 ‚ 懣 ⓰ ҷ 㣝撵宧ҷAmerican Eagle OutﬁttersҷLee Jeansҷ捠⎸ℕ ╙Live NationҸ

Owned by: Omnicom Headed by: Joanne Lao, CEO, Greater China

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INTEGRATED AGENCY OF THE YEAR

BRONZE RED FUSE COMMUNICATIONS

There are not many agencies that can claim an integrated approach such as Red Fuse Communications. Part of the WPP family, the agency offers dedicated integrated solutions for ColgatePalmolive – its client of 31 years.

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Red Fuse started life with Y&R in 1984, but has extended to other WPP agencies over the years. Three years ago this culminated in the founding of Red Fuse Communications, combining teams from Y&R, MEC, Wunderman, VML and Grey Health. Today it boasts eight ofﬁces worldwide creating work for 200 countries. The Hong Kong ofﬁce acts as the lead agency for all marketing for Colgate-Palmolive in Asia. It develops campaigns for 14 countries, including advertising, media, digital, social, mobile, shopper marketing and dental profession communications. To keep its structure simple, the agency has one P&L across all disciplines, ensuring no competition for revenue, so it brings the best possible team and solution to each project. The agency’s unique formula does not stop there. Red Fuse operates with Colgate on a staff buyout model, so 95% of its staff are fully paid for and no one is “counting the clock” on projects. It also receives an annual review from Colgate and has consistently topped any agency in the Colgate global system.

᾵棭ㄗ⪩⋻▇劌彮Red Fuse Communicationsᾏ㮲卹䯀䉉伫▗䳥䛴⋻▇Ҹ ⃫䉉WPP桕⢧㝦ᾚ䠓ᾏ⎕ⳟ虇封⋻▇厃␪䉉31 〃䠓ⴱ㏅汧棁䃣ʠʠ㩤㲥㕟K⶗㫼伫▗㢜⑨Ҹ Red Fuse Communications㝋1984⁴㕩儔ㅔ⎀ 弆ⵅ虇⪩〃ℕᾏ䢃㚃ⷤ厂⌅⁥WPP桕⢧䠓ⳟ⋻▇虇㢏仑㝋ᾘ〃⏜㎟䱚Red Fuse Communications虇ⶖ 㕩儔ㅔ⎀ҷⶩ㕩Ⱑ⁚ҷ⇘朏ҷVML╙Grey Health䠓 ⢧栙▗军䉉ᾏҸ䖍㟑虇封⋻▇⢷ᾥ䛛▓⢿宼䱚⋺↚ 愵‚埤虇䉉200⢚ⵅ㕟K㢜⑨Ҹ 欨㾾愵‚埤⃫䉉汧棁䃣ʠʠ㩤㲥‭㻁㏏㢘⾑⧃ 㔷ひ㫼⑨䠓帯帻㯮㭚虇⢷14↚⢚ⵅ䠋ⷤ㔷ひ㻊⑤虇 ⒔㑻ひ◙ҷⰡ汣ҷ㜇䩋ҷ䫍″Ⱑ汣ҷ㻐⑤ҷ㼗幊冔䍮摆ҷ⁴╙䏨䭠⶗㫼憩宙Ҹ 䉉Ⅼ㒐䶰✽䠓㥅㭚虇封⋻▇㏏㢘䵓䜖⣖㔰䚷伀 ᾏ㖜䡙姷虇⁴䩉Ⅼ㸡㢘⎸䡙姬䰐虇䉉㵞↚榔䡽㕟K 㢏懸▗䠓⢧栙╙孲㸉㝈㧗Ҹ 封⋻▇䠓䓷䐈㝈䮚ゞᾜ╹㝋㳳ҸRed Fuse Communications 厖汧棁䃣ら䱚 ♰ ⽴㛅庋㮰ゞ虇95%♰⽴ㄦ⎿⋷扷圹捠虇䊰榗Ӂ呵↨ӂ榔䡽Ҹ 封⋻▇‵㔴╦汧棁䃣䠓〃〵⵸㥴虇᾵ᾏ䢃汧徭汧棁䃣⋷䖒亊伀㬫欥Ҹ

Owned by: WPP Headed by: Shen Guan Tan, chairman and CCO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

INTEGRATED AGENCY OF THE YEAR

LOCAL HERO FLUID HK

With a dynamic team of 25, the Sheung Wanbased boutique agency rose to be the Local Hero of the Integrated agency category. Fluid’s “insight-driven creative” approach won accounts for AsiaSat, Hotel Jen, Ipsos, Miele and SML, just to name a few. Among its top projects was the relaunch

of Hotel Jen, formerly the Traders Hotel under Shangri-La Hotels and Resorts. The agency led a range of campaign executions from brand conceptualisation, website development, online and offline marketing strategies to social media management. Another impressive project was Ipsos’ #AnIpsosADay – an online and social media campaign delivering 50 interactive “bite-sized” questions and answers of Ipsos’ research on consumers in Asia Pacific. On the staff front, fluid boosted its talent pool by making the following new hires: Jane Saunders as director of marketing for strategy and operations; Mahavir Saraf as head of digital projects and technology; Hendrik Kuhl as China brand strategist; Warrell Andrew as creative director of video; and Maja Husar as head of research and analytics. To cultivate its young talented staff, they are encouraged to establish their “personal passion projects” and are given educational grants to pursue development programmes. The local agency is led by Guy Parsonage, the CEO, and was founded by Simon Squibb in 2000.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㙐㢘 25⁉仓㎟䠓䯜㬄⢧栙虇憨ⵅ⃜㝋ᾙ䘿䠓乍♐⋻ ▇㬽䠊伫▗䍮摆仓⎴䠓Ӂ㢻⢮咀桓䓝ӂㄦῊҸ⌅Ӂ 㺭㈘Ὴ⶝␄㊞ӂ䠓㫼⑨㝈捬庞ㄦᾼⅰ姪㞮ҷHotel Jenҷ䡙㟽亱ҷMiele╙SML䳘ⴱ㏅䠓㚾㒐Ҹ Ὴ嬐㔷ひ榔䡽⒔㑻欨㧋婰㑘拡〦桕⢧㝦ᾚҷ⏜ 怺䉉⛕幎橾〦䠓㜿拡〦Hotel Jen朚⿤㻊⑤虇封⋻▇ 帯帻♐䏛㬑ㆄ⵵徟ҷ佁䱨朚䠋ҷ佁ᾙ╙桱佩⾑⧃㔷ひ䳥䛴ҷ⁴╙䫍″Ⱑ汣䴰䖕Ҹ ╵ ᾏ ↚ ⁳⁉ ⓿ 巰㾀 ⏊ 䠓榔䡽㞾䡙㟽亱 Ӂ#AnIpsosADayӂ虇憨↚佁ᾙ╙䫍″Ⱑ汣㻊⑤㕟 K 50㨬㢘杫䡙㟽亱‭⪹Ⓩ㼗幊冔䦣䰅䠓䶰✽‡⑤ ⛞䳣Ҹ ⁉ ♰ 㝈棱虇fluid懁姛ᾏ亊伀 ⨭凧⁴ 㚃 ⪶ ⁉㏜〺虇⒔㑻Jane Saunders䉉⾑⧃㔷ひ䳥䛴╙䍮懚俌䡲ҷMahavir Saraf䉉㜇䩋榔䡽╙㐏姢Ὴ䴰ҷHendrik Kuhlᾼ⢚♐䏛䳥䛴⾺ҷWarrell Andrews䉉㄀䏖␄㊞俌䡲ҷ⁴╙Maja Husar䉉䦣䰅╙⎕㤟Ὴ䴰Ҹ 䉉⦈剁〃悤㢘㏜劌䠓♰⽴虇封⋻▇‵㔷姛Ӂ↚ ⁉厗弲榔䡽ӂ虇᾵㕟K㛨剁幖␸⁴炢⒄♰⽴╒厖䠋 ⷤ屁䮚Ҹ 憨ⵅ㢻⢿⋻▇䛀Simon Squibb㝋2000〃㎟䱚虇 ᾵䛀姛㛎俌婐Guy Parsonage榧恜Ҹ

Owned by: Independent Headed by: Guy Parsonage, CEO

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INTEGRATED AGENCY OF THE YEAR

FINALIST PACIFICLINK IMEDIA

Owned by: Independent Headed by: Moski Mok, CEO

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The agency counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins for agency included Bank of China Group Life Insurance company, Philips Healthcare Solutions, Amway and Dermes Hong Kong. Some of its key work over the past year has included digital initiatives to operate Near Field Communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015.

封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⌅槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚㝈棱Ὴ⶝㫼⑨虇᾵ ㎟䉉ⴱ㏅凾俺ҷㅯ尯〵╙䲅䎼␪䠓㧇ㅒҸ Ӂ㜇䩋䊰埤ᾜ⢷ӂᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙ 㻐⑤㝈棱虇‵㞾㜃↚㜇䩋ᾥ䛛䠓凾俺Ҹ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong KongҸ 㜿ⴱ㏅⒔㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚ ⁉挺䟑Ⅼ⇴ҷⴘ⎸╙Dermes Hong KongҸ 封⋻▇懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆⚽亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴ ╙ᾏ↚䉉ㄽ恮䭠㐏㝴2015䐈媌䠓 Windows㏚㯮㍘䚷䮚ゞҸ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MARKET RESEARCH AGENCY OF THE YEAR

GOLD NIELSEN COMPANY (HK)

After taking gold in 2014, Nielsen Hong Kong has kept its momentum by snatching gold for a second consecutive year. It’s been a hugely active year for Nielsen in Hong Kong, with major research projects launched across major consumer markets from retail, health and beauty, technology, banking and in the government sector. The company also initiated its ﬁrst ever study in Hong Kong to understand the luxury

shopping habits of Chinese luxury shoppers. To give a more representative picture of this critical market, Nielsen surveyed respondents from tier one, two and three cities in Northern, Eastern, Southern and Western China. But it is the media and marketing space where Nielsen really hits its stride, with a major research project launched in partnership with the Hong Kong Advertisers Association to gauge the sentiments and spending trends from major Hong Kong brands. Nielsen also gives a unique perspective on how consumers engage with programming and advertising across all media channels and content types and how it translates into what they purchase. With a presence in 106 countries, Nielsen’s stated mission is to provide clients with the most complete understanding of what consumers watch and buy. With the consumer world changing at an unprecedented rate, Nielsen’s insights gives it a unique position to work hand-in-hand with marketers.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

個 2014〃⫹捠虇ⷋ䏍㩽)欨㾾*個倛Ⅼ㒐⊹⑱虇憲倛 ⋸〃䯸⃣⌯恜ⶅ〶Ҹ ⷋ䏍㩽)欨㾾*懝╊ᾏ〃棭⿇㻊怜虇⢷Ὴ嬐㼗幊⾑⧃㔷⎉捜⪶䭠䦣榔䡽虇嬕噚梅⚽ҷ⇴う╙儝ⵈҷ䭠㐏ҷ捠夜╙㛎〫姛㫼Ҹ 封⋻▇‵⢷欨㾾㔷⎉㢘▁⁴ℕ䠓欥↚䦣䰅榔䡽虇 ⁴㔱宝ᾼ⢚⫱℗♐㼗幊冔庋䏸姛䉉Ҹ䉉㢃⋷棱―孲憨↚捜嬐⾑⧃虇ⷋ䏍㩽)欨㾾*䠓╦容冔ℕ卹ᾼ⢚▓⢿ 䠓ᾏ佩ҷ‛佩╙ᾘ佩⥝⾑Ҹ ⃕ⷋ䏍㩽)欨㾾*䠓テ榔⢷㝋Ⱑ汣╙⾑⧃㔷ひ榧 ⥮虇厖欨㾾ひ◙ⴱ㏅ⓣ㢒▗⃫虇ⷀ欨㾾Ὴ嬐♐䏛䥴▜ 〵╙㼗幊強⑱ⷤ朚捜⪶䭠䦣榔䡽Ҹ ⷋ䏍㩽)欨㾾*‵ⷀ㼗幊冔⢷㏏㢘Ⱑ汣㾯懢╙⋶ ⵈᾙ厖䮚ゞ╙ひ◙䠓‡⑤ҷ⁴╙⬑⃤㄀榎⁥↠䠓㼗幊姛䉉㕟K䓷䐈嬚孲Ҹ ⷋ䏍㩽䠓㫼⑨懜╙106↚⢚ⵅ虇䡽㮨㞾崢ⴱ㏅⋷ 棱―孲㼗幊冔䠓杫㹷╙庋䏸兡㋲Ҹ 样䣏㼗幊冔ᾥ䛛⁴⏜㏏㢹㢘䠓憮〵ᾜ㝆惘崙虇 ⷋ䏍㩽䠓㺭㈘ℎ⌅劌厖⾑⧃㔷ひ⁉♰㚫㏚▗⃫Ҹ

Owned by: The Nielsen Company Headed by: Eva Leung, managing director Hong Kong and Macau

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MARKET RESEARCH AGENCY OF THE YEAR

SILVER SHAIRVIEWS RESEARCH

ShairViews Research, the Local Hero in the Market Research category for the third consecutive year, and a ﬁrst timer in second place, is a research agency founded by Brendan Shair, the former MD of Synovate Hong Kong, in 2011.

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In only ﬁve years, the independent agency with only three people, has developed a solid client portfolio made up of some recognisable names in the world such as HSBC, Citibank, Hang Seng Bank, Visa, AIA, Yahoo, Dairy Farm, Mannings, 7-Eleven, Pizza Hut, adidas, The Hong Kong Jockey Club and PCCW, to name a few. New business last year included Chanel, IKEA, FWD and KEF. The agency ﬁnds joy in conducting qualitative research and focus groups for clients, helping them to truly connect to their customers. On top of this basic premise are more innovative ways to advance its research such as observation research, or what it calls the “reality show”, to capture customers comments on camera. Last year, a lot of effort went into developing its mobile capability to help clients develop and test the mobility of their mobile apps. With more companies wanting to bring their customers in front of their management and front-line staff, the agency also dived into consumer videos for its clients.

憲倛 ᾘ 〃庞ㄦ⾑ ⧃ 屎㥴仓 ⎴Ӂ㢻 ⢮ 咀桓䓝ӂ䠓 ShairViews Research欥㲰㬽䠊䲻‛⃜虇憨ⵅ屎䦣⋻ ▇䛀⏜ㆬ佾⾑⧃幖宙㢘柟⋻▇嗲‚俌伢䖕Brendan Shair㝋2011〃␄愵Ҹ ㎟䱚䥼䥼‣〃虇憨ⵅ䓷䱚⋻▇╹㢘ᾘ⃜㎟♰虇⃕ ⾁庞ㄦ⪩↚ᾥ䛛䥴▜♐䏛ⴱ㏅虇⒔㑻Ⓘ巟搏姛ҷ呀㝦搏姛ҷ㇡䚮搏姛ҷVisa⓰ҷ╚戵Ⅼ根ҷ桔埝ҷ䏪⬅⢚ 株ҷ喻⵶ҷ7-Elevenⅎ⎸〦ҷㅔ⑬ⴱҷadidasҷ欨㾾庌欻㢒╙梊宙䡗䭠䳘Ҹ ╊〃䠓㜿ⴱ㏅⒔㑻 Chanelҷ⴫ⵅҷⵛ姪Ⅼ根╙ KEFҸ 封⋻▇厃␪䉉ⴱ㏅懁姛⴩ㆶ䦣䰅╙䊵灭⶞仓䦣䰅虇⿺␸ⴱ㏅䢮㳲凾俺槶ⴱҸ 柳⦉㢻䦣䰅㝈㹤⪥虇封⋻▇‵㔰╥㢃␄㜿䠓㝈ゞ⁴㕟ⓖ⌅䦣䰅仟㤫虇ℚ⬑孏⵮䦣䰅ҷ㎥⁥↠䯀Ὶ䉉 Ӂ䢮⁉毆ӂ虇憞懝数榼㓤㓘槶ⴱ䠓㊞嬚Ҹ ╊〃虇封⋻▇‵厃␪䠋ⷤ⌅㻐⑤㫼⑨虇⁴⿺␸ⴱ ㏅䠋ⷤ╙㾻寵⌅㻐⑤㍘䚷䮚ゞ䠓㻐⑤ㆶҸ 样䣏㊗ℕ㊗⪩ₐ㫼⾛㢪㑘慠㼗幊冔厖䴰䖕ⷳ╙ ⏜佩♰⽴䠓彬桱虇封⋻▇‵䉉ⴱ㏅㕟K㼗幊冔㄀䏖媌⃫㢜⑨Ҹ

Owned by: Independent Headed by: Brendan Shair, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MARKET RESEARCH AGENCY OF THE YEAR

BRONZE COMSCORE, INC.

ComScore has stepped up from ﬁnalist to bronze this year with a strong growth in net proﬁt and in its client portfolio. Known for its online measurement, digital media analytics and independent measurement, the analytics company has built a steady client roster, including all 4As agencies, Next Media

Hong Kong and Taiwan, TVB, Sing Tao, SCMP, Yahoo, Google, Microsoft, Pixels, Guru Online and iClick. The length of the relationship for most clients is three to ﬁve years. New clients from 2014 included New Media Group Publishing, Guru Online, ICR, RoadShow and PCCW. Key senior appointments throughout the past year included Susanna Lam as client services director; Nelly Tsang as sales manager; and Jonah Ken Tan as solutions director. On the staff training front, the company hosts quarterly ﬁve-day trainings at comScore headquarters in the US for new sales and service employees. It’s in addition to its HR portal and programme to facilitate quarterly performance-related conversations and reviews between employees and their managers. The agency also hosts a series of ongoing online training programmes and materials focusing on core learning areas, core product areas and core initiatives.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

comScore㌠坘テ⑐䠓⎸䃳╙ⴱ㏅⨭朆虇ㄭⓐテ怜ⓖ 䉉⁙〃䠓搔䓝⃜僽Ҹ ⁴佁ᾙ䦣䰅ҷ㜇䩋Ⱑ汣⎕㤟╙䓷䱚䦣䰅嬚䯀虇憨ⵅ⎕㤟⋻▇庞ㄦ⪩↚䯸⴩ⴱ㏅虇⒔㑻㏏㢘4A⋻▇ҷ ⪈≂Ⱑ欨㾾╙╿䇲ҷ䊰佩梊嬥ҷ㞮⺅ҷⓦ啾㝸⧀ҷ桔埝ҷGoogleҷㄽ恮ҷPixelsҷGuru Online╙iClickҸ ⴱ㏅▗⃫杫⅑䛀ᾘ〃厂‣〃ᾜ䳘Ҹ 2014 〃䠓㜿 ⴱ ㏅ ⒔ 㑻㜿 ≂ Ⱑ 桕 ⢧ҷ Guru OnlineҷICRҷ彾宙憩╙梊宙䡗䭠Ҹ 懝╊ᾏ〃Ὴ嬐汧亩䴰䖕ⷳ₊☌⒔㑻 Susanna Lam䉉ⴱ㏅㢜⑨俌䡲ҷNelly Tsang䉉摆⚽伢䖕ҷ⁴╙ Jonah Ken Tan䉉孲㸉㝈㧗俌䡲Ҹ ♰⽴⦈客㝈棱虇封⋻▇㵞Ⳳ〵⢷comScore⃜㝋儝⢚䠓俌扷虇䉉㜿摆⚽╙㢜⑨⁉♰厘愵䉉㢮‣⪸䠓 ⦈客Ҹ㳳⪥虇╗宼㢘⁉␪幖䀟佁䱨╙䮚ゞ虇⁴ⅎ♰⽴厖䴰䖕⁉♰懁姛俍㛗䢇杫䠓Ⳳ〵宝履╙㰱宝Ҹ 封⋻▇‵㕟Kᾏ亊⎦㒐倛䠓佁ᾙ⦈客屁䮚╙ⴇ 兡㣟㜨虇⶗㹷㝋㧇ㅒⴇ兡榧⥮ҷ㧇ㅒ䚱♐榧⥮╙㧇ㅒ 㝈㧗Ҹ

Owned by: comScore, Inc. Headed by: Victor Cheng, vice-president, North Asia

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MARKET RESEARCH AGENCY OF THE YEAR

FINALIST GFK

The past year represented the second whole year for GfK to have its full service offer of consumer choices (POS tracking services) and consumer experiences (customised services) since the launch of the latter in 2012.

Owned by: GFK Headed by: Karen Khao, head of the Hong Kong ofﬁce

The research ﬁrm strengthened its client relationships and enhanced its suite of product offerings and services to record solid business growth. Many of the world’s leading manufacturer brands have remained key clients for GfK for decades, including Hitachi, LG, Mitsubishi, Panasonic, Philips and Samsung. The group has also seen the likes of Canon, Lenovo and Olympus for its customised services.

㔆⳩⎀姛摆䦣䰅槶⛞㢘柟⋻▇㝋2012〤㔷⎉ӁGfK 㼗幊冔戇㙖) POS憌忳㢜⑨*ӂ╙ӁGfK㼗幊冔汣毦 )⴩⏅㢜⑨*ӂ㢜⑨虇╊〃㞾䲻‛〃⋷〃㕟K憨榔⋷ 棱㢜⑨Ҹ 憨ⵅ䦣䰅⋻▇␯テ厖ⴱ㏅䠓杫⅑虇⁴╙㕟ⓖ䚱 ♐╙㢜⑨虇撓ㄦテ⑐䠓㫼⑨⨭朆Ҹ ㄗ⪩ᾥ䛛䥴▜媌憯⛕♐䏛㜇ⓐ〃ℕᾏ䢃㞾㔆⳩ ⎀䠓Ὴ嬐ⴱ㏅虇⒔㑻㝴䱚ҷLGҷᾘ喀ҷ㤍ᾚҷ橪⎸㻵 ╙ᾘ㞮Ҹ 封桕⢧‵䉉 Canonҷ凾㊂╙Olympus㕟K⴩⏅ 㢜⑨Ҹ

along with retail brands with a regional outlook. It also continued its work with strong local brands in the FMCG space. Taking on larger remits allowed the company to expand its suite of services, including creative development research, brand and advertising tracking, media effectiveness, concept and creative development, along with media work in the online and social media space.

WPP桕⢧㝦ᾚ䠓屎䦣⋻▇Millward

FINALIST MILLWARD BROWN

WPP research firm Millward Brown describes its past year as “stupendous” with a business performance resulting in seven consecutive years of continuous growth. Expansion of its client remit saw the firm add regional clients from the financial services,

Owned by: Havas Media Group Headed by: Rupam Borthakur, managing director

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Brownヱⵈ懝 ╊ ᾏ 〃䠓姷䖍Ӂ毩⁉ӂ虇憲倛ᾒ〃撓ㄦ㫼俍㒐倛 ⨭朆Ҹ ⌅ⴱ㏅ⷳ棱㚃⪶厂ℕ卹捠夜姛㫼䠓Ⓩ⥮ⴱ㏅虇 ⁴╙䠋ⷤⓏ⥮㫼⑨䠓梅⚽♐䏛虇╵⪥‵個倛㢜⑨ㅺ 憮㼗幊♐姛㫼䠓䥴▜㢻⢿♐䏛Ҹ 㚃 ⪶ ⴱ ㏅ⷳ 棱 ℎ 封 ⋻▇ 䠓㢜 ⑨ 㚃 ⪶ 厂 ⒔ 㑻 ␄㊞䠋 ⷤ 䦣䰅ҷ♐䏛╙ ひ ◙憌忳ҷⰡ汣㛗䡙ҷ㬑 ㆄ╙␄㊞䠋ⷤҷ⁴╙佁ᾙ╙䫍″Ⱑ汣榧⥮䠓Ⱑ汣俍㛗Ҹ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MEDIA AGENCY OF THE YEAR

GOLD OMD HONG KONG

In this fast-changing media arena, OMD has defended its crown for the third consecutive year in this competitive media category. The agency has widened the usage of its global proprietary planning system “vision”, which aims to link the role of each media to business goals. One of the most remarkable projects from 2014 was the hilarious crossover between

a McDonald’s TV ad with HKTV’s drama Borderline. In what was called the “ﬁrst activation idea to hijack”, well, at least in Hong Kong, the campaign synced with the TV drama in an “unexpected way” to back the fast-food chain’s festive product – the Sharing Box – with its popular brand ambassador Dim Jack. The agency was also behind the adorable project – “A message from your future baby” – for Wyeth Materna to strengthen Hong Kong couples’ determination of creating a family. The campaign gave them a strong emotional encounter with their future baby to vividly experience the joy of having a family. Key hires in 2014 included Michael Ashton as regional account director; Jan Harling as business planning manager; and Adrian Teh as account director at Accuen. To cultivate young talent, a “togethER workshop” has been built to engage its 135 members to create what it calls an “ER” programme which aims to achieve a better workplace.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷䤻ㇾ喻崙䠓Ⱑ汣䲅㐏⧃ᾙ虇㻸殿Ⱑ汣憲倛ᾘ〃⢷憨 ↚䲅䎼䅏䉗䠓Ⱑ汣仓⎴ᾼ䯸⃣⌯恜ⶅ〶Ҹ 封⋻▇㚃ⷤ⌅⋷䖒⶗⎸嬞␒亊伀ӁVisionӂ䠓㍘䚷虇㝷⢷懚䚷▓䮽Ⱑ汣懣㎟㫼⑨䡽㮨Ҹ 2014〃⌅ᾼᾏ↚‽䣋榔䡽㞾⢷㾾嬥␖桕ҿ峵䛛佩Ӏᾼ䠓瀴䜅⑭㪜⋴ゞ梊嬥ひ◙虇娺崌䉉Ӂ欨㾾欥↚ 殝␺ゞⴲ≂㬑ㆄӂ虇封ひ◙⁴Ӂ㊞㊂ᾜ⎿䠓㝈ゞӂ厖梊嬥␖▛㳴ⴲ≂瀴䜅⑭䠓䵏㝴䚱♐Ӂ⎕›䡡ӂ╙⌅⪶╦ 㳰慝䠓♐䏛⪶ℎ灭JackҸ 封⋻▇‵帯帻㉯㶞MaternaӁ㎆⾛㢪虉榟嬚㢹ℕ ⳸ⳟӂ䰸ㅒ㔷ひ㻊⑤虇⁴炢⒄欨㾾⪺⯵䚮剁Ҹ封㻊⑤ 崢⁥↠厖卹⾀䠓㢹ℕⶅⶅら䱚㉔㊮凾俺虇崢⁥↠汣毦ら䱚ⵅ〼䠓㳰㮑Ҹ 2014 〃䠓 Ὴ 嬐 ⁉‚ ⨭凧 ⒔ 㑻 Ⓩ ⥮ ⴱ㏅俌䡲 Michael Ashtonҷ㫼⑨嬞␒伢䖕Jan Harlingҷ⁴╙ Accuenⴱ㏅俌䡲Adrian TehҸ 䉉⦈剁〃悤⁉㏜虇封⋻▇厘愵ӁtogethERӂ⽴⃫ ⣙虇崢135▜♰⽴㏢憯▜䉉ӁERӂ䠓宗␒虇⁴ら䱚㢃⬌ 䠓⽴⃫䘿⨒Ҹ

Owned by: Omnicom Media Group Hong Kong Headed by: Roid Sin, CEO

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MEDIA AGENCY OF THE YEAR

SILVER PHD HONG KONG

PHD has had a stellar year of business growth and new wins driven by a bolstered digital offering from its media partners, including Accuen, Resolution and Airwave. The agency has secured a total of 13 new accounts with blue-chip clients such as Galaxy Macau, AP, The Hong Kong Jockey Club, Tempo, to name but a few.

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This is on top of a steady client portfolio that includes Towngas, Reckitt Benckiser, Standard Chartered Bank, Three Hong Kong and Unilever. Last year the agency introduced two digital arms Klarity and Antenna to enhance the social listening service and to manage major social media platforms. One key project in 2014 was the “I Am Boss” programme for Standard Chartered Bank in collaboration with TVB, where participants presented their business ideas to the world to win capital support and professional advice from SCB experts. Among the new senior appointments last year was Karen Thong, who joined as head of digital in April to direct the strategic integration of digital into PHD’s core media planning. It followed Adrian Teh’s appointment this January as Accuen’s account director.

⫖ⴞ䳥䛴Ⱑ汣㌠坘AccuenҷResolution╙! Airwave Ⱑ汣▗⃫⪴⃃㕟K䠓㜇䩋㢜⑨虇╊〃姷䖍‽䣋虇᾵庞ㄦ⪩↚㜿ⴱ㏅Ҹ 封⋻▇庞ㄦ⌀13↚㜿坜䷛ⴱ㏅虇⒔㑻䅂朏搏㹂ҷ 儝凾䫍ҷ欨㾾庌欻㢒╙Tempo䳘Ҹ ⌅䖍㢘䯸⴩ⴱ㏅⒔㑻欨㾾ᾼ啾䋳㶲㢘柟⋻▇ҷ⎸ 䃣㟑ҷ㾲㏢搏姛ҷ3欨㾾╙凾▗⎸啾Ҹ 封 ⋻ ▇ ╊ 〃㎟䱚 ⋸ 㚾㜇䩋 ⢧ 栙 K l a r i t y╙ Antenna虇⁴␯テ䫍″Ⱑ汣凕刌㢜⑨虇⁴╙䴰䖕Ὴ嬐䫍″。╿Ҹ 2014〃䠓Ὴ嬐榔䡽虇㞾厖䊰佩梊嬥▗愵䠓ҿ㾲㏢ ◗䔊處㎠嬐⇩冐杕Ӏ梊嬥䵏䡽虇╒␯冔⋻朚⁚仈⌅␄㫼䖕ㆄ虇⁴庞╥幖捠庙␸╙㾲㏢搏姛⶗ⵅ䠓⶗㫼㊞嬚Ҹ ╊〃䠓汧亩䴰䖕ⷳ₊☌⒔㑻Karen Thong㝋╊〃 ⡪㢗␯䡮㎟䉉㜇䩋Ὴ䴰虇帯帻ⶖ㜇䩋㜃▗厂⫖ⴞ䳥䛴 Ⱑ汣䠓㧇ㅒⰡ汣嬞␒Ҹ Adrian Teh‵㝋⁙〃ᾏ㢗㎟䉉Accuenⴱ㏅俌䡲Ҹ

Owned by: Omnicom Media Group Headed by: Ray Wong, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MEDIA AGENCY OF THE YEAR

BRONZE STARCOM MEDIAVEST GROUP

Rising from a ﬁnalist in 2014, Starcom MediaVest Group has been crowned bronze in the Media category this year. 2014 was a year of innovation for Starcom MediaVest Group. Riding on the growth of digital, technology and big data, the agency’s new services include creating a ﬁrst-in-market solution, TARDIIS APAC, to tackle consumers’ screen neutral behaviour, and offering media

ROI advance analytics and sales-based plan optimisation. Its steady portfolio of clients includes Mannings, Mead Johnson Nutrition, P&G, Samsung Electronics, UBS Wealth & Asset Management. On the staff front, Donna Sharp joined the agency as digital business director, leading mobile partnership and innovation training for the Hong Kong ofﬁce. Meanwhile, Carol Cheung joined as digital director, and will be driving innovative activation and organising workshops for clients and staff. On the training front, the agency upholds its three E-stratum in its talent development which is education, exposure and experience. The team is encouraged to join external workshops such as HK4A’s AdSchool and 1st Google Squared programme in Hong Kong as well as MediaWorks in Bail and Cannes Lions in France. Internally, the top gun programme is tailored for management rising stars across all regions. The agency has supported CSR initiatives by liaising with media vendors to offer local massive exposure for Earth Hour and collaborating with Feeding Hong Kong

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㞮≂Ⱑ汣桕⢧ㄭ2014䠓ⓐテ怜ⓖ䉉⁙〃Ⱑ汣仓⎴䠓䲻ᾘ⃜Ҹ 㞮≂Ⱑ汣桕⢧㝋2014〃伢㴆␄㜿虇㌠坘㜇䩋ҷ㐏姢╙⪶㜇㙩䠓䠋ⷤ虇封⋻▇䠓㜿㢜⑨⒔㑻欥␄䠓孲㸉㝈㧗ӁTARDIIS APACӂ虇⁴慝▗㼗幊冔ℎ䚷ⷞ⿤䠓兡㋲虇⁴╙㕟KⰡ汣㐤幖⡭⧀⋗懁⎕㤟㜇㙩╙摆⚽䉉㢻䠓宗␒⊹⒥Ҹ ⌅ⴱ㏅⒔㑻喻⵶ҷ儝庙卲䍮檙♐ҷⶅ䃣ҷᾘ㞮梊ⳟ ╙䗭搏帰ⵛ厖幖䚱䴰䖕Ҹ ♰⽴㝈棱虇Donna Sharp␯䡮㎟䉉㜇䩋㫼⑨ 俌䡲虇帯帻欨㾾愵‚埤䠓㻐⑤▗⃫╙␄㜿⦈客Ҹ㳳 ⪥虇Carol Cheung⎉₊㜇䩋俌䡲虇帯帻㔷⑤␄㜿㝈㧗 ╙䉉ⴱ㏅╙♰⽴仓俣⽴⃫⣙Ҹ ⦈客㝈棱虇封⋻▇㔰╥Ӂ3Eӂ⁉㏜䠋ⷤ䳥䛴虇│㛨剁)Education*ҷ嬚峧)Exposure*╙伢毦)Experience*虇炢⒄⢧栙╒␯欨㾾ひ◙⛕㢒AdSchool╙Ӂ1st Google Squaredӂ屁䮚䳘⪥扷䦣宝㢒ҷ⁴╙⹖捛MediaWorks ╙㹤⢚う⥝⢚株ひ◙䵏虇⋻▇⋶扷‵厘姛⶗䉉▓⢿Ⓩ 䴰䖕㜿㞮䐈宼䠓ӁTop Gunӂ屁䮚Ҹ 封⋻▇‵㚾㒐ₐ㫼䫍㢒帻₊虇厖Ⱑ汣K㍘⛕▗⃫ 䉉Ӂ⢿䖒ᾏ⶞㟑ӂ㕟Kひ㹪㢻⢿⧀⶝虇⁴╙厖㮑檘䫍 ▗⃫Ҹ

Owned by: Publicis Groupe Headed by: Margaret Ho, Shirley Lau, deputy general managers

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MEDIA M ME ED DIIA AGENCY AGE AG EN NC CY Y OF OF THE THE Y TH YE YEAR EA AR R

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MARKETING MAR A K KET ETING AGE AGENCY GENCY N OF T TH THE HE YEAR EAR SP SPECIAL PEC ECIAL A A ANN ANNUAL N NNUALL ED EDITION DITION ITI T ON 20 2015

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MEDIA AGENCY OF THE YEAR

FINALIST CARAT MEDIA SERVICES HONG KONG

With a vision of “redeﬁning media” to create better business value for clients, Carat Hong Kong once again makes its way into the Media category this year. The agency has had strong wins in new business by adding 19 new accounts, including Microsoft, Mondelēz, Sony and Bank Consortium Trust.

Owned by: Dentsu Aegis Network Headed by: Pauline Chu, CEO, Hong Kong

One of the highlights last year was bringing Sony’s brand platform, “Be Moved”, to life through the first ever media partnership with YouTube in the Asia Pacific region. By leveraging the power of influencers, the campaign encouraged consumers to share their own dreams through a series of videos created with Sony cameras. The campaign received self-produced videos from more than 200 “dreamers” and 13 dreams were brought to life through a series of brand sponsorships and partnerships orchestrated by Carat.

㌠坘Ӂ䉉Ⱑ汣⃫㜿⴩儸ӂℕ䉉ⴱ㏅␄憯㢃⪶㫼⑨⊈ ⇋䠓䖕ㆄ虇⎀仰欨㾾⌜㲰⋴戇Ⱑ汣仓⎴䠓‣テҸ 封⋻▇⢷㜿㫼⑨㝈棱姷䖍⎉吁虇庞ㄦ19↚㜿ⴱ ㏅虇⒔㑻ㄽ恮ҷ⊓䁚ҷSony╙搏凾ⅰ宦Ҹ ╊〃⌅ᾼᾏ↚⊹䭏⃫♐虇㞾憞懝厖YouTube懣㎟‭⪹Ⓩ⋶欥↚Ⱑ汣▗⃫ⓣ峿虇ⶖ Sony♐䏛㛔‚ ӁBe Movedӂ⿅⎿䖍⵵䚮㻊Ҹ懚䚷⌆㄀榎␪⁉⩺䠓 ␪捞虇封㻊⑤炢⒄㼗幊冔ℎ䚷Sony㚬㄀㯮㑜㚬ᾏ亊 ⎦㄀䏖⁴⎕›卹⾀䠓⪱㊂Ҹ 封㻊⑤㛅⎿200⪩⃜㢘⪱㊂䠓⁉⩺㏏㑜㚬䠓卹媌㄀䏖虇᾵憞懝⎀仰欨㾾乍ㅒ䳥␒䠓ᾏ亊⎦♐䏛庙 ␸╙▗⃫⵵䖍13↚⪱㊂Ҹ

In response to the growth of new clients in digital, the agency has created two digital teams to lead clients with a pure focus on digital. Each digital team is made up of specialists from a search, social, performance and traditional digital planning background, allowing MEC Hong Kong to provide all-around digital solutions to its clients. MEC Hong Kong has also invested to boost its capabilities in the media business, including offering diversiﬁed training and development programmes for staff and media workshops for key clients.

㌠坘⶜㜇䩋Ⱑ汣嬞␒╙庋幆䠓㾀⋴―孲╙ひ㹪伢毦虇ⶩ㕩Ⱑ⁚欨㾾╊〃庞ㄦ17↚㜿ⴱ㏅虇⒔㑻ⵛ巹 ⢚株拡〦桕⢧ҷ⾛㋝厗㫼ҷⴞ⎸ҷ⑬ⴘ厹䰉╙欨㾾坬姢䵏Ҹ 封⋻▇‵厖䖍㢘ⴱ㏅Ⅼ㒐㫼⑨杫⅑虇⒔㑻。㹊㸌恙ҷChanelҷ呀㝦搏姛╙喻巹⢚株Ҹ 䉉慝▗㜇䩋榧⥮䠓㜿ⴱ㏅⨭朆虇封⋻▇ら䱚― ⋸㚾㜇䩋⢧栙虇⶗㹷䉉ⴱ㏅㕟K㜇䩋㢜⑨Ҹ 㵞㚾㜇䩋⢧栙䛀ℕ卹㖫亱ҷ䫍″Ⱑ汣ҷ俍㛗䍮摆ҷ⁴╙≂伀㜇䩋嬞␒剛㟾䠓⶗ⵅ仓㎟虇崢ⶩ㕩Ⱑ ⁚欨㾾劌䉉ⴱ㏅㕟K⋷棱䠓㜇䩋孲㸉㝈㧗Ҹ ⶩ㕩Ⱑ⁚欨㾾‵厃␪㕟ⓖ⌅Ⱑ汣㫼⑨劌␪虇⒔ 㑻䉉♰⽴㕟K⪩⋒⒥䠓⦈客╙䠋ⷤ宗␒虇⁴╙䉉Ὴ 嬐ⴱ㏅厘愵Ⱑ汣⽴⃫⣙Ҹ

FINALIST MEC HONG KONG

With a good understanding and vast experience in digital media planning and buying, MEC Hong Kong has been awarded with 17 new clients throughout the past year, including Regal Hotels International, Hysan Development, Manulife, SilkAir and the Hong Kong Arts Festival. The agency has also successfully maintained its business relationship with existing clients, including Mercedes-Benz, Chanel, Citibank and Marriott International.

Owned by: WPP Headed by: Doris Kuok, managing director

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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MOBILE MARKETING AGENCY OF THE YEAR

GOLD MIRUM HONG KONG

Mirum Hong Kong (originally under Designercity) is a pioneer of Hong Kong’s mobile marketing industry with its ﬁrst mobile project dating back to 2008 with the Hong Kong Jockey Club. Since then the WPP agency has continued to produce mobile marketing campaigns and solutions for Hong Kong’s leading brands. The past year proved to be another stellar year with its mobile solutions, resulting in gold in this year’s Mobile Marketing Agency of the Year. Last December Mirum created a modern mobile take on the Christmas card for Starbucks which proved to be extremely successful. The mobile campaign used a specially created app that gave users a festive

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holographic video with personalised messages which could be sent to family and friends, resulting in a 300% increase in app downloads and 53,000 mobile app users redeeming drinks. The gold award is icing on the cake for Mirum which was relaunched in January this year after WPP consolidated 11 of its core digital agencies into a single global network. The agency is part of a global digital network that takes in 17 countries and 40 ofﬁces worldwide. The past year has seen the agency create mobile work for some of Hong Kong’s biggest brands, including a fully responsive mobile site for supermarket chain Wellcome to further boost online sales and activate customer loyalty. For Lexus, the agency was tasked with creating a campaign around Lexus’ “Amazingly Sharp” theme to support the launch of Lexus’ hybrid SUV NX. The result allowed users to create their own personalised trailer for the NX and they could insert a photo of themselves to star in it. Other clients it counts on its books includes Chow Sang Sang, Starbucks, Hysan Place and The Hong Kong Tourism Board. With big wins under its belt in the mobile space, Mirum Hong Kong is poised to take advantage of marketers’ growing need for mobile solutions.

Mirum Hong Kong(⏜怺䉉Designercity)㞾欨㾾㻐⑤ 䍮摆姛㫼䠓⋗比虇⌅欥↚㻐⑤㔷ひ榔䡽㞾2008〃䠓欨㾾庌欻㢒ⴲ≂Ҹ 卹戲㟑弆虇憨ⵅWPP桕⢧㝦ᾚ䠓⋻▇ᾏ䢃䉉欨㾾榧⋗♐䏛媌⃫㻐⑤䍮摆㔷ひ㻊⑤╙孲㸉㝈㧗Ҹ ⌅懝╊ᾏ〃㏏媌⃫䠓㻐⑤㔷ひ榔䡽姷䖍‽䣋虇ℎ ⌅㎟䉉⁙〃㻐⑤䍮摆仓⎴䠓捠䓝ㄦῊҸ ╊〃ⓐ‛㢗虇Mirum Hong Kong䉉㞮⾃⋚㔷⎉䖍 ⁲㻐⑤凥尤幏⓰虇╥ㄦ㬄⪶㎟␮Ҹ封㻐⑤㔷ひ㻊⑤㔰䚷䐈⎴宼宗䠓㍘䚷䮚ゞ虇崢䚷㏅⢷䵏㝴⋷ㇾ㄀䏖ᾼ␯ᾙ ↚⁉⒥䠓宙ㇾ虇䠋憐仵ⵅ⁉☛㢚╚虇ℎ㍘䚷䮚ゞᾚ悘䔖 ⨭␯300%虇53,000▜㏚㯮㍘䚷䮚ゞ䚷㏅⋛㕪㼗幊Ҹ 憨↚捠䓝⶜Mirum Hong Kongℕ尹㞾撵ᾙ㾊呀ҸWPP桕⢧ⶖ11↚㧇ㅒ㜇䩋㯮㭚仟▗㎟䉉ᾏ↚✽ᾏ ⋷䖒佁仰虇᾵㝋⁙〃ᾏ㢗㎟䱚Mirum Hong Kong虇⁴⃫ 䉉⋷䖒17↚⢚ⵅ40ⵅ愵‚埤䠓⋷䖒㜇䩋佁仰ᾏ扷⎕Ҹ 懝╊ᾏ〃虇封⋻▇䉉ᾏ‪欨㾾⪶⤚♐䏛媌⃫㻐⑤ 㔷ひ㻊⑤虇⒔㑻䉉憲攥弔亩⾑⧃㉯う媌⃫榎㍘ゞ㏚㯮䏗佁䱨虇⁴懁ᾏ㳴㕟ⓖ佁ᾙ䍮㫼槜╙椞⢉槶ⴱ䠓㚾㒐Ҹ 封⋻▇╗䉉Lexus媌⃫ӁAmazingly Sharpӂ㔷ひ㻊⑤虇崢䚷㏅卹媌↚⁉NXⴲ≂䏖虇᾵╾␯⋴卹⾀䠓䢇䏖䜅Ὴ孡虇⁴ⴲ≂Lexus SUV NX㾆▗⑤␪恙Ҹ ⌅⁥ⴱ㏅⒔㑻◷䚮䚮ҷ㞮⾃⋚ҷ⾛㋝ひ⧃╙欨㾾㝔懙䠋ⷤ⷏Ҹ ㌠坘⢷㻐⑤䍮摆榧⥮䠓捜⪶⑬⎸虇Mirum Hong Kong⾁⃫⬌䀥∨虇㕟K㻐⑤孲㸉㝈㧗⁴慝▗⾑⧃㔷ひ⁉♰㝴䡙⨭␯䠓梏㷑Ҹ

Owned by: WPP Headed by: Win Mak, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MOBILE MARKETING AGENCY OF THE YEAR

SILVER MAXUS HONG KONG

Maxus Hong Kong has leapt from ﬁnalist to second place after a stellar year of new account wins. On top of key clients, including Swatch Group, Hang Seng Bank, PCCW and PrimeCredit, the agency bagged a slew of new accounts such as 7-Eleven, Pandora, New Media Group, Ovolo, Melco Crown Entertainment and EasyVan, to name but a few. Its mobile marketing capability is reﬂected

on its display, video and mobile search campaigns for Hang Seng Bank, Swatch Group and 7-Eleven, seamlessly integrated with all channels. The projects for 7-Eleven and EasyVan were also a demonstration of using mobile as a tool to drive customer engagement and ultimately sales. A key campaign for 2014 was the Zurich Insurance treasure hunt which invited users to use their mobile to ﬁnd Zurich and understand more of the company’s products. Through the integration with other mediums, the campaign attracted more than 4000 participants and more than a 100 unique visits to Zurich’s website. Last April, Frank Walter was appointed digital director responsible for supervising a search specialist team of ﬁve people and building a local hub for digital, mobile tools and product development. Meanwhile, Scotty Ho and Kenix Lai have also been promoted to associate directors now leading a team of 10 key clients, including Swatch Group, Shiseido, Maxim’s and 7-Eleven.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

成⑱Ⱑ汣㌠坘懝╊ᾏ〃庞ㄦ⪩↚㜿ⴱ㏅虇怜ⓖ厂䲻 ‛⃜Ҹ 柳 Swatch 桕⢧ҷ㇡䚮搏姛ҷ梊宙䡗䭠╙ⴘⅰ ⅰ幇䳘Ὴ嬐ⴱ㏅虇封⋻▇‵庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻 7-ElevenҷPandoraҷ㜿≂Ⱑ桕⢧ҷOvoloҷ㜿䅯ⓩ‭ ⮪㮑╙EasyVanҸ 䉉㇡䚮搏姛ҷSwatch桕⢧╙7-Eleven媌⃫䠓槾䫉ひ◙ҷ㄀䏖╙㻐⑤㖫亱䍮摆榔䡽ⴛ儝仟▗㏏㢘。 ╿虇ⷤ䖍⎉封⋻▇䠓㻐⑤⾑⧃㔷ひ⵵␪Ҹ 军7-Eleven╙EasyVan䠓榔䡽‵䫉䵓⬑⃤懚䚷㏚㯮⃫䉉凾俺槶ⴱ╙㕟ⓖ䍮㫼槜䠓⽴⌆Ҹ 2014〃⌅ᾼᾏ↚Ὴ嬐榔䡽㞾垖灝ᾥⅬ根Ӂ⶚ⶅӂ 㻊⑤虇封㻊⑤戏屚䚷㏅憞懝㏚㯮㖫⶚垖灝ᾥⅬ根虇⁴ ╙―孲㢃⪩⋻▇䠓䚱♐Ҹ憞懝仟▗⌅⁥Ⱑ⁚虇封㻊⑤ ◇イ弔懝4,000▜╒␯冔虇垖灝ᾥⅬ根䠓佁䱨‵撓ㄦ弔懝100▜䓷䱚容ⴱҸ ╊〃⡪㢗虇封⋻▇₊☌Frank Walter䉉㜇䩋俌䡲虇帯帻䡲䣲ᾏ㚾‣⁉仓㎟䠓㖫亱⶗ⵅ⢧栙虇⁴╙ら䱚㜇䩋⒥ҷ㻐⑤⽴⌆╙䚱♐䦣䠋㢻⢿㮭亟Ҹ 㳳⪥虇Scotty Ho╙Kenix Lai‵ⓖ₊⏾俌䡲虇䖍㟑⿅榧帯帻Swatch桕⢧ҷShiseidoҷ儝ㅒ桕⢧╙ 7-Eleven䳘ⓐ↚Ὴ嬐ⴱ㏅㫼⑨䠓⢧栙Ҹ

Owned by: WPP Group/Group M Headed by: Stanley Ngai, managing director

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MOBILE MARKETING AGENCY OF THE YEAR

BRONZE MEDIACOM HONG KONG

Hong Kong’s mobile potential is undeniable and WPP agency MediaCom is making big moves to capitalise on this potential. MediaCom’s investment in mobile extends to several areas, including thought leadership through to new hires, training and a commitment to understanding mobile over and above standard activations. This past year Alice Chow joined the agency with a brief to reinvigorate MediaCom’s fortunes in Hong Kong and convert its reputation from

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purely implementational to being renowned for thought leadership and strategic capability. This created an agency mindset closer aligned with consumer media behaviour (a mobile-first approach) and was given a boost by the appointment of Adrian Lee, who joined with a multi-market digital background, particularly in mobile. Early in 2015, Lee was named the inaugural Mob-Ex HK 2015 “Rising Star” in his first year of working in Hong Kong. Other moves in the mobile space included regular internal mobile training sessions from different staff to improve best-practice mobile knowledge and presentation skills. Additional client-facing sessions with mobile vendors provoked mobile thought leadership and ensured mobile exploration and innovation were top-of-mind for all MediaCom staff and clients. This has been reflected in a 120% yearly increase in mobile spend across the agency as a whole in 2014, showing how MediaCom has refocused on a mobile-first approach to all strategic work.

欨㾾䠓㻐⑤䃪␪ᾜⵈㆌ嬥虇军 WPP桕⢧㝦ᾚ䠓䲅䱚 Ⱑ汣‵成㳴㐙㕰憨到䃪␪Ҹ 䲅䱚Ⱑ汣⶜㻐⑤榧⥮䠓㐤幖㚃ⷤ厂⪩↚榧⥮虇⒔ 㑻憞懝凧屚㜿♰⽴ҷ⦈客ҷ⁴╙弔弙㮨䀥䠓㻐⑤䍮摆㝈㧗䖕孲䠓憌㷑ℕ㎟䉉ㆬ㊂榧娥Ҹ 懝╊ᾏ〃Alice Chow␯⋴封⋻▇虇⁴捜㜿㒾厗䲅䱚Ⱑ汣䠓欨㾾㫼⑨虇⁴╙ⶖ⋻▇ㄭ✽亣䠓⦆姛惘⤚䉉 ⌆榧⋗ㆬ似╙䳥䛴⵵␪䠓⋻▇Ҹ 封⋻▇䠓ㆬ似惘崙慝▗㼗幊冔䠓Ⱑ汣姛䉉)⁴㏚㯮Ὴ⶝*虇᾵凧屚⢷⪩↚⾑⧃㙐㢘㜇䩋䍮摆ҷⶳ⌅㻐⑤ 㝈棱伢毦䠓Adrian LeeҸ 2015 〃悒㝸⏜虇欥〃 ⢷欨㾾₊分䠓 Lee 䔁ㄦ Ӂ2015㏚㯮⾑⧃㔷ひⓢ弙⪶䓝ӂ欥ⷕӁ∠⎉㜿㞮䓝ӂҸ ⢷㻐⑤榧⥮䠓⌅⁥䠋ⷤ⒔㑻虇䛀ᾜ▛♰⽴帯帻䠓 ⴩㢮⋶扷㻐⑤⦈客屁䮚虇⁴㕟ⓖ㢏ℂ㻐⑤⵵徟䥴峧╙ 䂣岪㐏⽶蘤戓㢘棱■㻐⑤㢜⑨K㍘⛕䠓㻊⑤虇⁴㎟䉉 ㆬ㊂榧娥虇⁴╙䩉Ⅼ㻐⑤㔱亱╙␄㜿㎟䉉䲅䱚Ⱑ汣♰ ⽴╙ⴱ㏅䠓欥嬐冒㋽Ҹ 封 ⋻▇ 㝋 2014 〃䠓㜃汣㻐 ⑤ 朚㚾〃 ⨭朆䉉 120%虇╜㞯䲅䱚Ⱑ汣䠓ᾏ⎖䳥䛴⽴⃫捜㜿㔰╥㻐⑤ ⊹⋗䠓㝈ゞҸ

Owned by: WPP Headed by: Alice Chow, managing partner

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

MOBILE MARKETING AGENCY OF THE YEAR

LOCAL HERO THE GRAVITAS GROUP

Since 2003, Gravitas has been one of the strongest supporters of mobile in Hong Kong. The company, headed by chief executive ofﬁcer Ricky Chu, has served some 200 brands, Fortune 500 companies and listed multinationals. Pushing for mobile excellence, the company

has created three mobile-focused subsidiaries which run independently, but reinforce each other as a whole to fulﬁl full-range and mobile marketing campaigns for clients. Earlier this year, Chu was named the winner of the Mobile Solution Leadership Award at Mob-Ex 2015 for his work in advocating the intelligent use of mobile marketing and building his own empire in the mobile marketing industry. Through intensively inﬂuencing the market by thought leadership, the Gravitas Group is now one of the leading brands in mobile marketing across Asia. Gravitas was also named Mobile Agency of the Year four years in a row and the most awarded mobile agency in Mob-Ex Awards. A snapshot of its clients in Hong Kong include Sun Hung Kai Properties, Estée Lauder Group, RoadShow Media, LensCrafters, Credit Suisse and Zurich Insurance. To secure its growth in the mobile space, Gravitas operates under the strategic direction of the 3Cs – China, commerce and cloud – to steer it into the next stage of growth and development. As the appetite for mobile continues to soar, the agency looks well placed to capitalise.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

卹2003〃弆虇Gravitas桕⢧⾁㎟䉉欨㾾㻐⑤䠋ⷤ㢏テ ⪶䠓㚾㒐冔ῚᾏҸ ⢷姛㛎俌婐㣀⇘∠䠓⿅榧ᾚ虇封⋻▇㢜⑨亓200 ↚♐䏛ҷ帰ⵛ500テₐ㫼╙彷⢚ᾙ⾑⋻▇Ҹ 憌㷑乍䡙㷑乍䠓㻐⑤姷䖍虇封⋻▇⾁ら䱚ᾘⵅ⁴ 㻐⑤䉉㢻䠓䓷䱚ⳟ⋻▇虇᾵‡䢇余ⵕ▗⃫虇䉉ⴱ㏅㕟 K⋷棱䠓㻐⑤䍮摆㢜⑨Ҹ ⁙〃悒㝸⏜虇㣀⇘∠䔁ㄦӁ2015 ㏚㯮⾑⧃㔷ひ ⓢ弙⪶䓝ӂ㻐⑤孲㸉㝈㧗榧娥⪶䓝虇⁴姷㕩⁥⶜㔷 ⑤㻐⑤䍮摆㍘䚷ҷ⁴╙⢷㻐⑤䍮摆姛㫼ら䱚卹⾀䔚 ⢚䠓帱䔊Ҹ ㌠坘ひ㹪㄀榎⾑⧃䠓榧⋗ㆬ似虇Gravitas桕⢧䖍㟑㎟䉉‭㻁㻐⑤䍮摆榧⥮䠓榧⋗♐䏛ῚᾏҸGravitas 桕⢧‵憲倛⡪〃⋴戇㻐⑤䍮摆仓⎴虇⁴╙㎟䉉Ӂ㏚㯮⾑⧃㔷ひⓢ弙⪶䓝ӂ䔁䓝㢏⪩䠓㻐⑤䍮摆⁲䖕Ҹ ⌅欨㾾ⴱ㏅⒔㑻㜿滊⦉⢿䚱ҷEstée Lauder桕⢧ҷ RoadShow Mediaҷ‽嬥灭ҷ䗭⩺ⅰ幇╙垖灝ᾥⅬ根Ҹ 䉉䩉 Ⅼ ⢷ 㻐 ⑤ 榧 ⥮ 䠓 ⨭ 朆虇Gravitas 桕 ⢧ 㔰䚷Ӂ3Cӂ䍮懚䳥䛴㝈■虇│ᾼ⢚) China *ҷ⛕幎 )Commerce*╙梁䱾)Cloud*虇⁴㔷⑤ᾚᾏ栝㵄䠓⨭ 朆╙䠋ⷤҸ 样䣏㻐 ⑤ⴱ㏅䠓梏㷑個倛橕 ⓖ虇封⋻▇⏜憣䊰柟Ҹ

Owned by: Independent Headed by: Ricky Chu, chief executive ofﬁcer

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MOBILE MARKETING AGENCY OF THE YEAR

FINALIST FETCH

As a newcomer in the mobile category, Fetch had a stellar year of growth in 2014. Founded in 2009 by James Connelly and Declan Reddington, Fetch is a global fullservice mobile agency, with offerings across mobile strategy, media, creative and analytics

Owned by: Dentsu Aegis Network Headed by: Pauline Chu – CEO

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for a wide range of clients in more than 90 countries. By effectively using third-party data sources and advanced retargeting technology, the agency ran an always-on media strategy for Hotels.com in early January 2014 to reach and engage its target audience, achieving a signiﬁcant increase in all conversion rates for the brand’s mobile app. On the staff front, Kelvin Yim joined as general manager of Fetch HK to lead the strategic direction and expand the operations of Fetch in both Hong Kong and Asia Paciﬁc.

欥㲰㏢⋴㻐⑤䍮摆仓⎴䠓Fetch㝋2014〃姷䖍⎉吁Ҹ 䛀James Connelly╙Declan Reddington㝋 2009〃␄愵虇Fetch㞾ᾏⵅ㕟K⋷棱㻐⑤㢜⑨䠓⋷ 䖒⁲䖕虇㢜⑨⒔㑻㻐⑤䳥䛴ҷⰡ汣ҷ␄㊞╙⎕㤟虇䉉弔懝90↚⢚ⵅ䠓ᾜ▛ⴱ㏅㢜⑨Ҹ 憞懝✓䚷䲻ᾘ㝈㜇㙩䀟╙⋗懁䠓捜⴩■㐏姢虇封⋻▇㝋2014〃ᾏ㢗⎬䉉Hotels.com㔷⎉ᾏ䢃⢷佩 Ⱑ汣䳥䛴虇⁴㔴宇╙凾俺⌅䡽㮨╦䣍虇ℎ♐䏛䠓㻐 ⑤㍘䚷䮚ゞ㜃汣惘㕪䔖槾嗦⨭␯Ҹ ♰⽴㝈棱虇Kelvin Yim␯䡮㎟䉉Fetch欨㾾俌伢䖕虇帯帻⿅榧 Fetch⢷欨㾾╙‭⪹Ⓩ䠓䳥䛴㝈捬╙ 㫼⑨㚃ⷤҸ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

PRODUCTION AGENCY OF THE YEAR

GOLD/LOCAL HERO PACIFICLINK IMEDIA

Taking out the gold award for Production Agency of the Year, PaciﬁcLink iMedia has found a strong niche in the production space, offering end-to-end digital creative solutions from O2O activation, innovative technology ideas and execution, and NFC/Vendox retail engagement solutions for major clients from adidas to Pandora and Philips Healthcare Solutions.

In 2014, the agency introduced the selfie booth Vendox, an interactive gift redemption machine and Crystal Box, a transparent screen showcase, to bring back the excitement to customers. At the core of the agency’s offering is “digital everywhere”, a concept that is not just about social, offline or mobile, but about connecting the whole digital universe. Other key projects over the past year have included digital initiatives to operate near field communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015 that allowed guests at the event to exchange their business contacts in just one tap via a smart NFC wristband. Training and staff initiative programmes have also been a focus for PacificLink, with an associate director programme launched to provide a tailor-made career path and training to six of its rising stars who have shown great potential and dedication in the past five years. A study scholarship scheme and a mentorship programme have also been in force.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷ ひ ◙ 媌 ⃫ 仓 ⎴ ᾼ ⫹ ㄦ ╵ ᾏ ↚ 捠䓝虇⪹ 。㺚佁仰 Ⱑ 汣桕 ⢧ ⢷ 媌 ⃫ 榧 ⥮ 㙐㢘テ ⑐ ⊹ ⑱虇䉉 adidasҷPandora╙橪⎸㻵↚⁉挺䟑Ⅼ⇴䳘Ὴ嬐ⴱ ㏅㕟K仑䱾⶜仑䱾㜇䩋␄㊞孲㸉㝈㧗虇⒔㑻 O2O㝈㧗ҷ␄㜿㐏姢㬑ㆄ╙⦆姛ҷ慠⧃憩宙虊 Vendox梅⚽ ╒厖孲㸉㝈㧗Ҹ 封 ⋻▇ 㝋 2014 〃㔷 ⎉ ‡ ⑤ 䬽 ♐ 㕪榧卹㑜㯮 ӁVendoxӂ虇⁴╙憞㞝ⷞ⿤ӁCrystal Boxӂ虇䉉ⴱ㏅⿅ℕ毩✫Ҹ Ӂ㜇䩋䊰埤ᾜ⢷ӂ㞾封⋻▇䠓㢜⑨㧇ㅒ虇憨↚ 㬑ㆄᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙㻐⑤㝈棱虇‵㞾㜃 ↚㜇䩋ᾥ䛛䠓凾俺Ҹ 懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆 ⚽亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴╙ᾏ↚ 䉉ㄽ恮䭠㐏㝴2015䐈媌䠓Windows㏚㯮㍘䚷䮚ゞ虇崢㻊⑤╒␯冔╾⁴䶰✽憞懝宇䨿慠⧃憩宙㠉劌㏚⿅ ℕ″㕪㫼⑨凾仰㝈ゞҸ ♰⽴⦈客╙䠋ⷤ宗␒ᾏ䢃㞾⪹。㺚佁仰Ⱑ汣桕 ⢧䠓䊵灭虇᾵拜▗㔷⎉ᾏ↚⏾俌䡲屁䮚虇䉉⋼⃜⢷ 懝╊‣〃姷䖍⎉⽷⪶䃪␪╙⃫⎉帱䔊䠓ㄛ弆Ὶ䭏㕟K〵怺宑憯䠓分㫼䠋ⷤ彾■╙⦈客Ҹ 封⋻▇‵㔷姛懁ⅽ䓝ⴇ捠宗␒╙⶝⾺㒖⶝宗␒Ҹ

Owned by: Independent Headed by: Moski Mok, CEO

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PRODUCTION AGENCY OF THE YEAR

SILVER VISUALUTION LABS

Launched just one year ago, Visualution Labs has grown from three to 10 staff. It offers content, video production, animation, photography and script writing services – or what it calls “visual content marketing”. The agency is headed by Yue Ka Ho, who brings more than 10 years of experience as a video content creator and director, and it counts Harbour City, HP, Standard Chartered Bank and MTR as key clients.

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Under Yue’s direction, the agency has drawn in a pool of talent from the TV and ﬁlm industries, including cameramen, scriptwriters and animation illustrators to tap into marketers’ growing hunger for quality video content. A recent campaign for Standard Chartered Bank, “A Taste of Good Life”, introduced Facebook fans to the hidden facts on cuisine and produced some remarkable results. The Facebook videos generated more than 200,000 views and more than 1.6 million impressions. It also resulted in a 6.3% jump in fan growth for Standard Chartered. To make sure its staff are ahead of industry trends, the agency hosts monthly internal training led by senior management, with sharing of industry best practices and learning from seminars, workshops, ﬁlm festivals, as well as the experiences from local and overseas cases. As a result of this staff training and development, 30% have been promoted within a year. With video now at the core of many digital marketing plans, Visualution Labs will be one to watch in coming years.

㎟䱚䥼䥼ᾏ〃虇Visualution Labs䠓♰⽴⁉㜇ㄭᾘ⁉ ⨭厂ⓐ⁉虇㕟K⋶ⵈҷ㄀䏖媌⃫ҷ⑤䛺ҷ㚬㄀╙㘿䯎㢜⑨虇㎥⌅䯀䉉Ӂ嬥孉⋶ⵈ䍮摆ӂҸ 封⋻▇䛀⃨➘巹榧恜虇⁥㙐㢘弔懝ⓐ〃㄀䏖媌 ⃫╙⶝䂣伢毦虇封⋻▇䠓Ὴ嬐ⴱ㏅⒔㑻㼆㾾⥝ҷ㉯㟽ҷ㾲㏢搏姛╙㾾旄Ҹ ⢷⃨➘巹䠓⿅榧ᾚ虇封⋻▇ㄭ梊嬥╙梊㄀姛㫼 ◇亜⁉㏜虇⒔㑻㚬㄀⾺ҷ佷␖╙⑤䛺㕡䛺⾺虇⁴慝 ▗⾑⧃㔷ひ⁉♰⶜汧幹亯㄀䏖㝴䡙⨭朆䠓梏㷑Ҹ 慠㢮䉉㾲㏢搏姛媌⃫䠓ӁA Taste of Good Lifeӂ 㔷ひ㻊⑤■ Facebook丘企⁚仈檁橮剛ㄛ䠓䫤ⵕ虇 ᾵╥ㄦ⎉吁䠓仟㤫Ҹ Facebook㄀䏖◇㛅弔懝200,000㲰䆞孌虇⁴╙ 弔懝271喻⓿巰虇⁳㾲㏢搏姛䠓丘企⁉㜇⨭␯6.3%Ҹ 䉉ℎ♰⽴榧⋗姛㫼強⑱虇封⋻▇厘愵㵞㢗⋶扷 ⦈客虇䛀汧亩䴰䖕ⷳ⎕›姛⋶䠓⎉吁ℚⳟ虇⁴╙ㄭ䦣宝㢒ҷ⽴⃫⣙ҷ梊㄀䵏ҷ⁴╙㢻⢿╙㼆⪥伢毦╙↚ 㧗ᾼⴇ兡Ҹ⢷⦈客╙䠋ⷤᾚ虇30%♰⽴⢷ᾏ〃⋶䔁ㄦ㟘ⓖҸ 样䣏㄀䏖䖍⾁㎟䉉ㄗ ⪩ 㜇䩋䍮摆䠓㧇 ㅒ虇 Visualution Labs㢹ℕ䠓䠋ⷤ⇋ㄦ㢮ㄔҸ

Owned by: CMRS Headed by: Yue Ka Ho, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

PRODUCTION AGENCY OF THE YEAR

BRONZE MONIMEDIA

Digital marketing production agency, MoniMedia ﬁnds itself on the Agency of the Year list for the ﬁrst time in 2015, stepping up to take out the bronze award. Operating in Hong Kong since 2004, the agency combines leading web-based technologies with the experience and talent of an international creative design team.

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Boasting an impressive client list from adidas, a relationship that spans more than 10 years, the agency also counts The British Council, HSBC and SCMP as long term clients. What really stood out for judges was its work for Tang Tang Tang Tang, the luxury retailer set up by Sir David Tang. MoniMedia was responsible for creating the brand and eCommerce website, with unique UI design reﬂecting the brand’s philosophy, fully functioning eCommerce functions on desktop and all mobile devices, integrating with POS/ inventory system and payment gateway, in a four-month production time frame. To boost online retail experience, the website was small-screen-friendly with easy step-by-step check out process. Combining digital marketing, social marketing, creative strategy and mobile solutions, MoniMedia is surely an agency to watch as it makes its stamp on Hong Kong.

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㜇䩋䍮摆媌⃫⋻▇MoniMedia欥㲰⋴戇Ӂ2015〃〵㢏ℂ䍮摆⁲䖕ӂ虇᾵⑖⫹搔䓝Ҹ 2004〃㝋欨㾾㎟䱚虇封⋻▇仟▗榧⋗佁仰㐏姢虇⁴╙⢚株␄㊞宼宗⢧栙䠓伢毦╙㏜劌Ҹ ⌅Ὴ嬐 ⴱ㏅⒔㑻▗⃫弔懝ⓐ 〃䠓 adidas虇⁴ ╙ 咀 ⢚ 㜖⒥ ⓣ 㢒ҷⒾ 巟搏姛╙ ⓦ 啾㝸 ⧀ 䳘朆㢮 ⴱ㏅Ҹ 㢏⁳寤⵸⓿巰㾀⏊䠓㞾⌅䉉抶㷇敧䏄⩺␄愵䠓汧亩䚮㻊♐䏛ӁTang Tang Tang Tang抶抶抶抶ӂ㏏媌⃫䠓⃫♐Ҹ MoniMedia帯帻㝋⡪↚㢗⋶㏢憯♐䏛╙梊ⳟ⛕ ⑨佁䱨虇᾵拜▗䓷䐈䠓䚷㏅汣毦宼宗⁴╜㞯♐䏛䖕 ㆄ虇⁴╙ⴛ⋷懸䚷㝋㧛棱梊勵╙㻐⑤宼∨䠓梊ⳟ⛕ ⑨␮劌虇᾵仟▗POS虊〺⳧亊伀╙⁧㳍佁䱨Ҹ 䉉㕟ⓖ佁ᾙ梅⚽汣毦虇佁䱨懸䚷㝋⶞ⷞ宼∨虇 ⁴╙㝈ⅎ䠓憟㳴⁧㳍懝䮚Ҹ 仟▗㜇䩋䍮摆ҷ䫍″Ⱑ汣䍮摆ҷ␄㊞䳥䛴╙㻐 ⑤孲㸉㝈㧗虇MoniMedia䠓䠋ⷤ⇋ㄦ㢮ㄔҸ

Owned by: Independent Headed by: David Francois, managing director

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PRODUCTION AGENCY OF THE YEAR

FINALIST MANYMANY CREATIONS

Alongside a gold award for Best Production team, ManyMany Creations is a ﬁnalist for Production Agency of the Year, capping off a big Agency of the Year debut for this independent agency. The agency handles work in a wide range

Owned by: Independent Headed by: Kwai Bun, director

of areas, including TVCs, new media, CG, 3D animation and post-production. The agency has been active in live-action shooting productions, interactive design and audio production for a range of clients from Sun Hung Kai Properties, Hang Seng Bank, Citibank, Standard Chartered to Oenobiol. A key project in 2014 was the “Century Link” for Sun Hung Kai Properties, which carried a 4K cinema screen installation.

柳⫹ㄦ㢏ℂ媌⃫⢧栙仓⎴䠓捠䓝虇欥㲰‽䢇Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ䠓䓷䱚⋻▇ManyMany Creations‵ ⋴戇ひ◙媌⃫仓⎴䠓‣テҸ 封⋻▇帯帻䠓⽴⃫ 䵓⢜㽄噚梊嬥ひ ◙ҷ㜿Ⱑ 汣ҷCGҷ3D⑤䛺╙ㄛ㢮媌⃫䳘Ҹ 封⋻▇‵╒厖䢮⁉㑜㚬媌⃫ҷ‡⑤宼宗╙㄀概媌⃫虇ⴱ㏅⒔㑻㜿滊⦉⢿䚱ҷ㇡䚮搏姛ҷ呀㝦搏姛ҷ 㾲㏢搏姛╙OenobiolҸ 2014〃䠓Ὴ嬐榔䡽⒔㑻㜿滊⦉⢿䚱Ӂ㤀䘿ӂ虇㏢憯4K㜇⃜㧋ゞ㏁柱ⷞ⿤婬僽Ҹ

production to photography, multimedia and design. Working with a list of clients – from K11, Nikko, Puma, Cathay Paciﬁc to AIA – One Media undertook a major project with Audi for its 2014 promotional video in addition to shooting the FIVB Volleyball World Grand Prix. New clients in the past year included SC Bank, Hang Lung and Wing On.

▛㮲欥㲰‽䢇Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ䠓媌⃫╙宼宗 ⋻▇One Media⋴戇‣テҸ ㎟䱚㝋2004〃虇One Media㕟Kᾏ䱨ゞ⪩Ⱑ汣孲㸉㝈㧗虇⒔㑻㄀䏖媌⃫ҷ㚬㄀ҷ⪩Ⱑ汣╙宼宗Ҹ ⌅ⴱ㏅⒔㑻K11ҷNikkoҷヹ欻ҷ⢚㹿厹䰉╙╚戵 Ⅼ根ҸOne Media⁙〃䉉⫶慹㔷⎉2014〃ⴲ≂䏖虇 ⁴╙㑜㚬FIVBᾥ䛛⬂㔡⪶䓝庌Ҹ 懝 ╊ ᾏ 〃䠓㜿 ⴱ ㏅ ⒔ 㑻㾲㏢搏姛ҷ㇡栕 ╙ 㷇ⴘҸ

FINALIST ONE MEDIA

In its Agency of the Year debut, production and design shop One Media has landed as a ﬁnalist. Established in 2004, One Media offers a one-stop multimedia solution from video

Owned by: Independent Headed by: Jack Leung

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PUBLIC RELATIONS AGENCY OF THE YEAR

GOLD WEBER SHANDWICK

Weber Shandwick has had a roller-coaster relationship with Agency of the Year. A gold winner in 2013, the agency last year took bronze, despite an incredibly strong year. Now, in 2015, the IPG agency has again risen to the top of the PR ranks to claim gold. You could describe Weber Shandwick as the quiet achiever of Hong Kong’s public relations industry.

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Rarely does it scream its achievements from the rooftop, but instead opts to quietly go about its business, doing great work, maintaining significant client growth and attracting top talent. In 2014, the PR firm recorded a bumper year in new client growth, netting new assignments from American Airlines, Harbour City, Jetstar, London Business School, Maxim’s, OSI, Pernod Ricard and Spotify. This is in addition to long-term existing clients from Abbott, AXA, Coke, Dubai Tourism and the Hong Kong Jockey Club to Ocean Park. The Hong Kong office’s focus on fewer, but more meaningful and longer term client partnerships has made it a standout office in the Weber Shandwick network across Asia. The past year has seen Weber continue to attract top talent, and create new positions such as a digital strategist and a social media strategist to support the expansion of digitalrelated work. It also recruited a record high of seven staff and, impressively, lost none.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

喻ⓩⴲ⇘ᾏ䢃⢷Ӂ〃〵㢏ℂ䍮摆⁲䖕ӂ伢㴆汧⃝弆彛Ҹ2013〃䠓捠䓝ㄦῊ虇╊〃桥⨭朆テ⑐虇⃕≔⫹搔䓝Ҹ⁙〃虇封⋻▇⌜ᾏ㲰㚏䠊⋻杫仓⎴䠓⌯恜⃜僽Ҹ 喻ⓩⴲ⇘╾䴦㞾⢷欨㾾⋻杫姛㫼灧灧冤冧䠓㎟ ␮冔Ҹ 封⋻▇ㄗⶠⶖ㎟ⷀ⪶刕ⴲ㕩虇╜军戇㙖⑨⵵ㄭ‚ 㫼⑨ҷ媌⃫⊹䭏⃫♐ҷ䯜㬄䎼╥㜿ⴱ㏅ҷ⁴╙佁儔ᾏ 㻐⁉㏜Ҹ 封⋻杫⋻▇㝋 2014 〃庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻儝 ⢚ 厹䰉ҷ㼆㾾 ⥝ҷ㔆㞮厹䰉ҷ↺ 㛵 ⛕ⴇ 柱ҷ儝 ㅒҷOSIҷPernod Ricard╙SpotifyҸ ⌅朆㢮ⴱ㏅⒔㑻桔⦈ҷⴘ䡪ҷ╾╲╾㮑ҷ㣫㑫㝔懙 ⷏ҷ欨㾾庌欻㢒╙㼆㺚⋻⢡Ҹ 喻ⓩⴲ⇘⶗㹷㝋悒ⶠ⃕㢃㢘㊞儸╙㢃朆῔䠓ⴱ ㏅▗⃫杫⅑虇ℎ⌅㝋‭㻁喻ⓩⴲ⇘佁仰ᾼ㎟䉉姷䖍䰐 ⎉䠓愵‚埤Ҹ 懝╊ᾏ〃喻ⓩⴲ⇘個倛◇イᾏ㻐⁉㏜虇␄䱚㜇䩋䳥䛴⾺╙䫍″Ⱑ汣䳥䛴⾺䳘㜿分⃜虇⁴㚾㒐㜇䩋䢇杫䠓㚃ⷤ⽴⃫Ҹ封⋻▇‵䧃亏撓凧屚ᾒ⃜⁉♰虇᾵ᾣ㸡㢘♰⽴桱分Ҹ

Owned by: Interpublic Headed by: Albert Shu, managing director

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PUBLIC RELATIONS AGENCY OF THE YEAR

SILVER EDELMAN HONG KONG

For the second consecutive year, Edelman Hong Kong has taken out silver, narrowly missing out on top honours. Edelman in the past year can be defined by a number of significant business wins and campaigns, but what really stood out was an aggressive recruitment strategy that saw the PR firm net a number of senior industry talents. Among these were Jane Morgan, who left Ketchum to take on the role of director of

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consumer marketing. Also joining its ranks was Yeelim Lee, who took on the role of director of technology after working with Ogilvy Public Relations. The agency then announced Rachel Mock as senior manager of corporate, with respected tech journalist Chee Sing Chan taking the role of content strategist. Complementing this was a strategy of internal promotions, which saw Roman Kibe take on the role of associate director of digital marketing; Mark Lee take on the role of associate director of technology; and Soﬁa Yip as senior manager of technology. In terms of its work, a major campaign for ZTE Corporation saw Edelman help align ZTE’s sponsorship of the Houston Rockets as the ofﬁcial smartphone provider – and provide the foundation for transforming the company into a global consumer brand. Among the agency’s key clients are Sunkist, Mars, PayPal, IKEA and LinkedIn.

㊪ㅆ㢋欨㾾憲倛⋸〃庞ㄦ搏䓝虇厖⌯恜ⶅ〶㙵券军懝Ҹ ㊪ㅆ㢋懝╊ᾏ〃庞ㄦ⪩↚㫼⑨虇⃕姷䖍㢏䰐⎉䠓㞾䯜㬄䠓⁉‚⨭凧虇凧屚―⪩⃜姛⋶幖㾀⁉㏜Ҹ 䜅ᾼ⒔㑻桱朚⎀㝚⋻杫䠓Jane Morgan⎉₊㼗幊冔䍮摆俌䡲ҷ㛗␪⫶儝⋻杫䠓Yeelim Lee⎉₊㐏姢俌䡲Ҹ 封⋻▇‵₊☌Rachel Mock䉉汧亩ₐ㫼伢䖕ҷ⁴ ╙幖㾀䭠㐏宧冔Chee Sing Chan䉉⋶ⵈ䳥䛴⾺Ҹ 封 ⋻ ▇ ‵ 懁姛 ⋶ 扷㟘 ⓖ ⁴ 拜 ▗ 䠋 ⷤ虇⒔ 㑻 Roman Kibe䉉㜇䩋䍮摆⏾俌䡲ҷMark Lee䉉㐏姢⏾ 俌䡲ҷ⁴╙Soﬁa Yip䉉汧亩㐏姢伢䖕Ҹ ⃫♐㝈棱虇Ὴ嬐榔䡽⒔㑻䉉ᾼ厗憩宙䎼╥㎟䉉₠ 㜾㛵䇺䴼栙䠓ⴧ㝈㠉劌㏚㯮K㍘⛕虇⁴⃫䉉封♐䏛惘 ⤚㎟䉉⋷䖒㼗幊冔♐䏛䠓⦉䪝Ҹ ㊪ㅆ㢋䠓Ὴ嬐ⴱ㏅⒔㑻㜿⫖⩺ҷMarsҷPayPalҷ ⴫ⵅ╙LinkedInҸ

Owned by: Independent Headed by: Andrew Kirk, managing director, HK and Taiwan

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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PUBLIC RELATIONS AGENCY OF THE YEAR

BRONZE/LOCAL HERO PLUG PR

Of all the PR ﬁrms nominated for an award in this year’s Agency of the Year Awards, none have been more successful than Plug PR. A gold winner in Small Size Agency of the Year and Independent Agency of the Year, the PR ﬁrm secures bronze in a category that has traditionally been dominated by the bigger, more global PR networks.

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This year Plug even nudged out FleishmanHillard for a spot in the top three. So who is this agency and where has it come from? Independently owned, Plug PR was launched eight years ago by Hong Kongbred Lara Jefferies and has remained fiercely independent ever since. The agency has gone on to secure longterm contracts for an exciting group of brands – from emerging sport apparel group 2XU to Tumi, Nespresso and Sleep Naked. Like many of the new breed of PR agencies, Plug has built its offerings around a core suite of newer communication services – from experiential brand-building initiatives targeted at media, celebrities and influencers; a regional PR strategy development working with global CEOs and C-suite executives; and social media and influencer engagement and celebrity seeding. It also boasts one of Hong Kong’s most connected bilingual press offices to service its media and influencer relations business. Taking out bronze is a big deal for this emerging PR agency, one we can expect to see more of.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㏏㢘⋴⢜㢻〃〵Ӂ㢏ℂ䍮摆⁲䖕ӂ⪶䓝䠓⋻杫⋻▇ ᾼ虇⁴Plug PR䠓姷䖍㢏⎉吁Ҹ 柳⫹ㄦ⶞⤚⁲䖕⋻▇仓⎴╙䓷䱚⁲䖕⋻▇仓⎴ 䠓捠䓝⪥虇憨ⵅ⋻杫⋻▇‵⢷憨↚ᾏ■⁴⋷䖒ㆶ⪶⤚ ⋻杫佁仰䯀棇䠓仓⎴ᾼ庞ㄦ搔䓝Ҹ ⁙〃虇Plug PR㙙㛦FleishmanHillard虇㟘怺䲻ᾘ⃜Ҹ 憨ⵅ⋻▇⎿〤㞾䚩灋ℕ㴆虚 Plug PR㎟䱚㝋⋺〃⏜虇䛀欨㾾⢮䚮⢮朆䠓Lara Jefferiesᾏ㏚␄愵虇᾵ᾏ䢃⦔㒐䓷䱚懚⃫Ҹ 封⋻▇ᾏ䢃厖⪩↚♐䏛Ⅼ㒐朆㢮▗⃫杫⅑虇⒔㑻㜿厗懚⑤㢜婬♐䏛桕⢧2XUҷ⁴╙TumiҷNespresso ╙Sleep NakedҸ 彮ㄗ⪩㜿厗⋻杫⋻▇ᾏ㮲虇Plug PR䠓㢜⑨⁴㜿厗≂㘼㢜⑨䉉㧇ㅒ虇⒔㑻⁴Ⱑ汣ҷ▜⁉╙⌆㄀榎␪⁉ ⩺䉉䡽㮨䠓汣毦ゞ♐䏛㔷ひҷ厖⋷䖒姛㛎俌婐╙汧亩䴰䖕ⷳ▗⃫⏅⴩Ⓩ⥮⋻杫䳥䛴ҷ䫍″Ⱑ汣╒厖╙凾俺 ⌆㄀榎␪⁉⩺ҷ⁴╙▜⁉㔷ひҸ 封⋻▇‵㙐㢘欨㾾⌅ᾼᾏ↚佁仰㢏⪶䠓桨尭㜿凭愵⋻ⴳ虇䉉Ⱑ汣╙⌆㄀榎␪⁉⩺㕟K⋻杫㢜⑨Ҹ 憨ⵅ㜿厗䠓⋻杫⋻▇劌⪯⫹ㄦ搔䓝虇㎟俍㜟䋅虇㢹ℕ䠓䠋ⷤ⁳⁉㢮ㄔҸ

Owned by: Independent Headed by: Lara Jefferies, managing director

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PUBLIC RELATIONS AGENCY OF THE YEAR

FINALIST FLEISHMANHILLARD

FleishmanHillard continued to develop its creative, content marketing and corporate services, creating some remarkable PR-led campaigns in 2014. Partnering with various creative directors and a global planning director from within the agency, one of its proudest

Owned by: Omnicom Headed by: Rachel Catanach, senior vicepresident, senior partner, managing director

FleishmanHillard個倛䠋ⷤ⌅␄㊞ҷ⋶ⵈ䍮摆╙ₐ㫼㢜⑨虇㝋2014〃媌⃫ᾏ‪⎉吁䠓⋻杫㔷ひ㻊⑤Ҹ

projects was the “New Chapter” for DBS, which framed retirement differently by giving this life stage a new deﬁnition, and awakening people of their dreams and aspirations. Key clients include Huawei, AT&T, Burberry, Manulife and Emerson. Adding to this client roster were Huawei, Nissan, DBS, Nike and Pernod Ricard, to name but a few. One major management move was Tzu Wong who joined from London as vice-president overseeing the healthcare practice.

厖⋻▇⋶扷␄㊞俌䡲╙⋷䖒䳥␒俌䡲䠓▗⃫ ᾚ虇⌅ᾼᾏ‪⊹䭏榔䡽⒔㑻㞮ⷤ搏姛Ӂ䲻‛⁉䚮ӂ䖕帰䳥␒虇炢⒄⪶䣍憌㷑⪱㊂╙槧㢪虇䉉憏₠䚮㻊幵 ‗㜿⴩儸Ҹ ⌅Ὴ嬐ⴱ㏅⒔㑻啾䉉ҷAT&TҷBurberryҷⴞ⎸ Ⅼ根╙ Emerson虇㜿ⴱ㏅⒔㑻啾䉉ҷ㝴䚱ҷ㞮ⷤ搏姛ҷNike╙Pernod RicardҸ ⌅ᾼᾏ榔 Ὴ 嬐䴰䖕 ⷳ屎⑤㞾屎㻍↺㛵䠓 Tzu Wong䉉⏾俌婐虇帯帻䴰䖕挺䟑Ⅼ⇴㫼⑨Ҹ

Communications with new wins for Bibo, Cocotte, Tigerair and Plaza Premium Lounge. The agency also sought revenue through its long-term clients in F&B and tourism such as JIA Group, Black Sheep Restaurants, Altaya Group, Singapore Tourism Board and Expedia. Besides its business acquisitions, staff development is also a priority. The agency is dedicated to cultivating a positive work-life balance and a family culture.

㎟䱚㝋2009〃虇Sinclair Communications惘⤚㎟䉉欨㾾ⶠ㜇㕟K⋷棱伫▗⋻杫㢜⑨䠓乍♐⋻▇虇⒔㑻 Ⓩ⥮䳥䛴䠋ⷤҷ⁴╙⌆㄀榎␪䠓⦆姛Ҹ Sinclair Communications㝋2014〃姷䖍テ⑐虇庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻 BiboҷCocotteҷ埝厹╙䘿‭ )㯮⧃*₠ㇾⴳҸ 封⋻▇‵厖⪩↚檟檁╙㝔懙㫼ⴱ㏅Ⅼ㒐朆㢮▗ ⃫虇⒔㑻JIA Groupҷ灠儙檟もҷ⪶‭⢚株桕⢧ҷ㜿 ␯⣰㝔懙⷏╙Expedia䳘Ҹ 柳䎼╥㫼⑨⪥虇♰⽴䠋ⷤ‵㞾封⋻▇䠓ᾏ↚欥嬐冒㋽虇厃␪⦈檙⽴⃫厖䚮㻊╙ⵅ〼。姰䠓㳲棱㜖⒥Ҹ

FINALIST SINCLAIR COMMUNICATIONS

Founded in 2009, Sinclair Communications has transitioned to become one of the few local boutique agencies in Hong Kong offering fully integrated public relations – from regional strategy development to impactful implementation. 2014 was a strong year for Sinclair

Owned by: Independent Headed by: Kiri Sinclair, managing director

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SEARCH AGENCY OF THE YEAR

GOLD RESOLUTION HONG KONG

Newcomer Resolution Hong Kong has taken the Search category by storm snatching gold in an area that celebrates excellence in strategy and execution of search marketing programmes. Established in October 2012, the Omnicom-owned agency has acquired some of the most recognisable names in the world such as McDonald’s, Standard Chartered, Huawei and Danone. With a focus on big data analytics, the agency has scooped up some 45 new clients

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with some blue-chip companies, including Hyatt, Coach, MTR, The Hong Kong Jockey Club, Visa and Manulife, to name but a few. The agency took on a more humanised approach last year to leverage human expertise and inspiration as the central hub of integrating inbound marketing tactics beyond search, and spiced up with programmatic, behavioural targeting and social implementation for formulating consumer-centric communications planning. To maintain its digital edge Karie Chan was brought on board as platform director. She has 15 years of hands-on experience in different streams of performance-based marketing. Added to the mix was Derek Lau as associate platform director. Previously working at the US-based search agency Red Bricks Media HK as a senior search strategist, Lau has brought ample experience, SEM expertise and best practices to the agency.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

欥㲰⋴戇䠓Resolution Hong Kong⑖⫹㖫亱䍮摆仓 ⎴䠓捠䓝虇⁴姷㕩⌅⢷㖫亱䍮摆榔䡽㝈棱䠓⊹䭏䳥 ␒╙⦆姛Ҹ ㎟䱚㝋2012〃ⓐ㢗虇憨ⵅⴞ䡮Ⱑ汣桕⢧㝦ᾚ䠓 ⋻▇庞ㄦ⪩↚ᾥ䛛䥴▜ⴱ㏅虇⒔㑻瀴䜅⑭ҷ㾲㏢搏姛ҷ啾䉉╙懣劌Ҹ ㌠坘⶗朏䠓⪶㜇㙩⎕㤟虇封⋻▇庞ㄦ 45↚㜿ⴱ ㏅虇⒔㑻⎀㈔拡〦ҷCoachҷ㾾旄ҷ欨㾾庌欻㢒ҷVisa ╙ⴞ⎸Ⅼ根䳘ᾏ‪坜䷛ₐ㫼Ҹ 封⋻▇╊〃‵㔰╥㢃⁉ㆶ⒥䠓㝈ゞ虇✓䚷⁉㏜䠓⶗㫼䥴峧╙␄㊞虇⃫䉉㜃▗弔弙㖫亱䍮摆䠓桕ⴱ ゞ䍮摆䳥䛴䠓ᾼㅒ㮭亟虇᾵拜▗䮚ゞ⒥ҷ姛䉉⴩■╙ 䫍″Ⱑ汣虇㏢憯⁴㼗幊冔䉉ᾼㅒ䠓≂㘼嬞␒Ҹ 䉉Ⅼ㒐⌅㜇䩋⊹⑱虇封⋻▇₊☌⢷ᾜ▛俍㛗䍮摆榧⥮㙐㢘15〃伢毦䠓Karie Chan⃫䉉。╿俌䡲Ҹ 㳳⪥虇‵₊☌Derek Lau䉉。╿⏾俌䡲虇LauῚ⏜ ⢷儝⢚㖫亱䍮摆⋻▇Red Bricks Media HK㙣₊汧亩㖫亱䍮摆䳥䛴⾺虇䉉封⋻▇⿅ℕ巟ⵛ䠓伢毦ҷ㖫亱䍮摆⶗㫼䥴峧ҷ⁴╙㢏ℂ㫼⑨⵵徟Ҹ

Owned by: Omnicom Media Group Hong Kong Headed by: Karie Chan, platform director

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SEARCH AGENCY OF THE YEAR

SILVER/LOCAL HERO ICLICK INTERACTIVE ASIA

iClick Interactive Asia has not only retained the Local Hero award in the Search category for the third year in a row, but also jumps up the ranks to snatch the silver award this year. Established in 2009, iClick Interactive Asia is specialised in integrated advertising technology, helping its clients to reach their targeted customers through multi-channel marketing.

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Supported by tremendous data and advanced technology, its proprietary programmatic marketing platform is the firstof-its-kind in China that truly integrates search, display, mobile and social media advertising, assisting marketers to capture the opportunities in the new digital era. Its clients span e-commerce, travel and hospitality, banking and finance and consumer products. Among its clients are eBay, Asia Miles, Hong Kong Tourism Board, DBS and Burberry. Some of its most important client wins last year included Bloomberg, New World Development Company Limited and The Venetian Macao. One key campaign last year was for Promise (HK). The agency helped increase cost efficiency and overall search impression for the brand by strategically using search marketing in both mobile and PC. On the awards front, iClick Interactive Asia won the Best Interactive Agency award in the Search category for the Yahoo Big Idea Chair Awards for the third consecutive year.

iClick Interactive Asiaᾜ≔憲倛ᾘ〃⫹ㄦ㖫亱䍮摆仓⎴䠓Ӂ㢻⢮咀桓䓝ӂ虇⁙〃㢃⑖⫹搏䓝Ҹ ㎟䱚㝋2009〃虇iClick Interactive Asia⶗朏䦣䠋伫▗ひ◙㐏姢虇⿺␸ⴱ㏅憞懝⪩㾯懢䍮摆㔴宇䡽㮨槶ⴱҸ ⢷㼆捞㜇㙩╙⋗懁㐏姢䠓㚾㒐ᾚ虇封⋻▇㙐㢘 ᾼ⢚欥↚䢮㳲㜃▗㖫亱イ㙝䍮摆ҷⷤ䫉ひ◙䍮摆ҷ䮊 ⑤ひ◙䍮摆╙䫍″䍮摆䠓䮚〞⒥䍮摆。╿虇ⓣ␸⾑ ⧃㔷ひ⁉♰㐙㕰㜇䩋㜿㟑⁲㯮懖Ҹ 封⋻▇䠓ⴱ㏅㯺彷梊ⳟ⛕⑨ҷ㝔懙╙拡〦ҷ搏姛 ╙捠夜ҷ儝ⵈ╙㼗幊冔姛㫼Ҹ ⴱ㏅⒔㑻eBayҷ‭㻁喻捛憩ҷ欨㾾㝔懙䠋ⷤ⷏ҷ 㞮ⷤ搏姛╙BurberryҸ ╊〃庞ㄦ䠓Ὴ嬐ⴱ㏅⒔㑻ーⓩ䫍ҷ㜿ᾥ䛛䠋ⷤ 㢘柟⋻▇╙䅂朏⮐ⷋ㜾⁉拡〦Ҹ ╊〃ᾏ↚捜嬐榔䡽虇㞾憞懝⢷㏚㯮╙↚⁉梊勵懁姛䳥䛴㖫亱イ㙝䍮摆虇⿺␸戵㶠㝴㢻帰⑨)欨㾾*㕟 ⓖ㎟㢻㛗䡙╙㜃汣㖫亱䔖Ҹ 䓝榔㝈棱虇iClick Interactive Asia憲倛ᾘ〃庞ㄦYahoo Big Idea Chair AwardsӁ㢏ℂ㖫亱ひ◙ ⁲䖕䓝ӂҸ

Owned by: Independent Headed by: Arthur Chan, general manager

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SEARCH AGENCY OF THE YEAR

BRONZE NEW WORLD IMEDIA

New World iMedia can boast an impressive past year, with strong client growth across the key areas of apparel, travel, health, government, education and B2B. Backed with a stable management team, all who boast more than ﬁve years with the company, the past year has seen a dedicated effort placed on staff development and training, with some 250 training hours undertaken.

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This has been one of the agency’s strengths in attracting and keeping its team of 100-plus professionals. Established in 2007 as a wholly owned subsidiary of New World Telecommunications, the agency has gained a reputation as an experienced and reliable search provider, working with the likes of Samsonite, Eva Air, K11, Sharp and Harbour Plaza. In coming years, the agency will be looking to contribute to the growth of the search sector via industry events, free support to encourage clients to install analytics tools, the creation of new platform developments for optimising campaign performances, plus continued staff development.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㜿ᾥ䛛‡⑤Ⱑ汣懝╊ᾏ〃姷䖍テ⑐虇庞ㄦ㢜婬ҷ㝔懙ҷ挺䟑ҷ㛎〫ҷ㛨剁╙B2B䵓䜖䠓テ⪶ⴱ㏅Ҹ 封⋻▇㏏㢘䴰䖕ⷳ⣖㛗␪‣〃⁴ᾙ虇㌠坘䯸⇴ 䠓䴰䖕⢧栙虇封⋻▇╊〃厃␪㝋♰⽴䠋ⷤ╙⦈客虇㝋 2014〃懁姛亓250⶞㟑䠓⦈客Ҹ 封⋻▇‵㎟␮◇イ╙䛨⃞懝䠍⃜⶗㫼⁉♰Ҹ ㎟䱚㝋2007〃虇憨ⵅ㜿ᾥ䛛梊宙⋷幖㙐㢘䠓ⳟ ⋻▇㞾ᾏⵅ㢘伢毦╙╾棯䠓㖫亱䍮摆㢜⑨K㍘⛕虇ⴱ ㏅⒔㑻㜿䭏瀦ҷ朆㬽厹䰉ҷK11ҷSharp╙㼆懇拡〦Ҹ 封⋻▇ℕ〃ⶖ個倛憞懝姛㫼㻊⑤ҷ炢⒄ⴱ㏅ⴘ 婬⎕㤟⽴⌆ҷら䱚㕟ⓖ㔷ひ姷䖍䠓㜿。╿ҷ⁴╙㒐倛䠓♰⽴䠋ⷤ虇ℕ㔷⑤㖫亱䍮摆姛㫼䠋ⷤҸ

Owned by: New World Telecommunications Headed by: Sandy Ho, senior vice-president, marketing and operations

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SEARCH AGENCY OF THE YEAR

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SEARCH AGENCY OF THE YEAR

FINALIST IPROSPECT HONG KONG

Last year’s bronze winner in the Search category iProspect Hong Kong slips back into a ﬁnalist position this year. But it doesn’t diminish its strong performance last year. Known as one of the best SEM/SEO agencies in Hong Kong, iProspect Hong Kong launched new products in 2014, including

Owned by: Dentsu Aegis Network Headed by: Lawrence Yang – managing director HK and regional director APAC

content marketing and generation, dashboard reporting and data visualisation, and conversion rate optimisation. Its clients span across a wide range of industries, including adidas, Burberry, Kellogg’s, Intel and Mondelēz International. On the staff front, new hires last year included Yoyo Ng as digital performance director and Suey Lau as senior digital performance manager. The agency also promoted Lawrence Yang from general manager to managing director and regional director of APAC.

╊〃㖫亱䍮摆仓⎴䠓搔䓝ㄦῊiProspect Hong Kong⁙〃⡭嗌厂‣テ⃜僽Ҹ ⃕封⋻▇╊〃䠓テ⑐姷䖍䊰ⵈ僽䜠Ҹ 娺崌䉉欨㾾㢏ℂ㖫亱䍮摆虊㖫亱イ㙝⊹⒥⋻▇ Ὶᾏ虇iProspect Hong Kong㝋2014〃㔷⎉㜿㫼 ⑨虇⒔㑻⋶ⵈ䍮摆╙媌⃫ҷ伀宗⧀◙╙㜇㙩⎕㤟ҷ⁴ ╙惘㕪䔖⊹⒥Ҹ ⌅ⴱ㏅㯺彷⪩↚姛㫼虇⒔㑻adidasҷBurberryҷ ⵅ㮑㶞ҷ咀䐈䏍╙⊓䁚⢚株Ҹ ♰⽴㝈棱虇╊〃㜿␯⋴䠓㎟♰⒔㑻㜇䩋㫼俍俌䡲Yoyo Ng╙汧亩㜇䩋㫼俍伢䖕Suey LauҸ 封⋻▇‵㙱ⓖ俌伢䖕Lawrence Yang䉉‭⪹Ⓩ 嗲‚俌伢䖕⌋Ⓩ⥮俌䡲Ҹ

New clients include DBS Bank (Hong Kong), Lane Crawford, Hong Kong Disneyland, Zuji Hong Kong and Dorsett Hospitality International. Existing clients span the banking, FMCG, luxury fashion, cosmetics, skincare and retail industries. The SEM campaigns created by MEC Hong Kong rolled out across different search engines and markets in Asia Paciﬁc, effectively helping clients to their boost conversion rates and cost efﬁciency.

ⶩ㕩Ⱑ⁚欨㾾⌜ᾏ㲰㏢⋴㖫亱䍮摆仓⎴䠓‣テҸ Ὶ⏜㛗␪iProspect䠓Antony Yiu╊〃⎬␯䡮ⶩ 㕩Ⱑ⁚‭⪹Ⓩ虇⎉₊㖫亱╙俍㛗Ὴ䴰Ҹ⢷⁥䠓⿅榧 ᾚ虇封⋻▇⢷㖫亱䍮摆榧⥮姷䖍‽䣋Ҹ 庞ㄦ䠓㜿ⴱ㏅⒔㑻㞮ⷤ搏姛)欨㾾*ҷ憲⓰⃪ҷ欨㾾慹⩺ⷋ㮑⢡ҷZuji Hong Kong╙⾬䡪拡〦桕⢧Ҹ 䖍㢘ⴱ㏅㯺彷搏姛ҷㅺ憮㼗幊♐ҷ汧亩㟑婬ҷ⒥ ⬬╙儝ⵈ♐ҷ⁴╙梅⚽姛㫼Ҹ ⶩ㕩Ⱑ⁚欨㾾⢷‭⪹Ⓩᾜ▛㖫亱イ㙝╙⾑⧃䉉 ⴱ㏅㔷⎉㖫亱䍮摆㔷ひ㻊⑤虇㢘㛗⿺␸ⴱ㏅㕟ⓖ惘㕪䔖╙㎟㢻㛗䡙Ҹ

FINALIST MEC HONG KONG

MEC Hong Kong has once again made its way into the ﬁnalists of the Search category. Antony Yiu joined MEC Asia Paciﬁc from iProspect as head of search and performance earlier last year. Under his leadership, the agency has seen a stellar year in the search engine marketing world.

Owned by: WPP Headed by: Doris Kuok, managing director

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06 05 03

Asia Premium Solutions Ltd. Connects Brands with People.

10 09 11

12 01. Spaceman LED light 06. Stereo headphone 11. Bluetooth ďŹ&#x201A;exible keyboard

02. Robot USB hubs 07. PU leather notebook 12. Bluetooth speaker

03. Universal travel adaptor 08. Touch roller pen 13. Slim power bank

Asia Premium Solutions Limited 13/F Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong

www.asiapremium.com.hk "A member of Asia One Communications Group"

04. PU leather tray 09. Ball pen 14. Eco mug

05. Multiple USB adaptor 10. Universal travel adaptor

T : +852 2889 2385 F : +852 2889 3837 E : contact@asiapremium.com.hk aps.asiaone

SMALL SIZE AGENCY OF THE YEAR

GOLD/LOCAL HERO PLUG PR

For a small independent Hong Kong PR ﬁrm, Plug PR certainly packs a punch. Launched eight years ago by Hong Kongbred Lara Jefferies, the agency has gone on to secure long-term contracts for an exciting group of brands – from emerging sport apparel group 2XU to Tumi, Nespresso and Sleep Naked. Like many of the new breed of PR agencies, Plug has built its offerings around a core suite of newer communication services – from experiential brand-building initiatives targeted at

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media, celebrities and influencers; a regional PR strategy development working with global CEOs and C-suite executives; and social media and influencer engagement and celebrity seeding. The agency also boasts one of Hong Kong’s most connected bilingual press offices to service its media and influencer relations business. Known across the industry as both a safe pair of hands and task-masters, Plug is also a tight-knit team who work and play together. While every agency claims people are their currency, this is never more true than at a smaller, independent agency such as Plug. The agency carefully selects all hires, each handpicked for their “super human traits” and experience. Its team is made up of multi talented and multilingual professionals And it’s not all about work. Wellness is central to the Plug PR office. This is a trait that some of its key clients such as TREE and 2XU embrace. Staff often train together, eat together and have each other’s backs when it comes to working long hours to meet client needs. Along with a formal training programme and mentorship programmes, staff are encouraged to share an honest view of the working week to celebrate achievements, deal with issues and learn from problems. In the coming years, Plug PR is an agency firmly on our watch list.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⶜ᾏⵅ欨㾾⶞⤚䓷䱚⋻杫⋻▇ℕ尹虇Plug PR令⶜⎉ 槭㑣喒Ҹ ⋺〃 ⏜䛀欨㾾 ⢮ 䚮 ⢮ 朆䠓 Lara Jefferies ᾏ ㏚ ␄ 愵虇封 ⋻▇ ᾏ䢃厖 ⪩ ↚ ♐ 䏛 Ⅼ 㒐朆㢮 ▗ ⃫ 杫 ⅑虇⒔ 㑻㜿厗懚 ⑤ 㢜婬 ♐ 䏛桕 ⢧ 2XUҷ⁴ ╙ TumiҷNespresso╙Sleep NakedҸ 彮ㄗ⪩㜿厗⋻杫⋻▇ᾏ㮲虇Plug PR䠓㢜⑨⁴㜿厗≂㘼㢜⑨䉉㧇ㅒ虇⒔㑻⁴Ⱑ汣ҷ▜⁉╙⌆㄀榎␪ ⁉⩺䉉䡽㮨䠓汣毦ゞ♐䏛㔷ひҷ厖⋷䖒姛㛎俌婐╙ 汧亩䴰䖕ⷳ▗⃫⏅⴩Ⓩ⥮⋻杫䳥䛴ҷ䫍″Ⱑ汣╒厖 ╙凾俺⌆㄀榎␪⁉⩺ҷ⁴╙▜⁉㔷ひҸ 封⋻▇‵㙐㢘欨㾾⌅ᾼᾏ↚佁仰㢏⪶䠓桨尭㜿凭愵⋻ⴳ虇䉉Ⱑ汣╙⌆㄀榎␪⁉⩺㕟K⋻杫㢜⑨Ҹ ⁴ⅰ崌╙劌␪嬚䯀䠓Plug PR‵㞾ᾏ栙ᾏ▛⽴ ⃫ҷᾏ▛䔸㮑䠓余ⵕ⢧栙Ҹ ⊧䴰㵞ⵅ⋻▇抌刁䯀捜嬥⁉㏜虇⃕Plug PR憨ⵅ 嬞㮰悒⶞䠓䓷䱚⋻▇ⶳ䚩Ҹ ㏏㢘♰⽴⣖㧈㙩⌅Ӂ懝⁉㏜劌ӂ╙伢毦乍ㅒ㒠戇虇⌅⢧栙䛀⪩㏜⪩坬╙⌆∨⪩䮽尭宏劌␪䠓⶗㫼 ⁉♰㏏仓㎟Ҹ ⽴⃫⁴⪥虇⇴う‵㞾Plug PR㏏捜嬥䠓Ҹ ⡯㳳封⋻▇庞ㄦTREE╙2XU䳘Ὴ嬐ⴱ㏅䠓㚾㒐Ҹ ♰⽴伢⿇ᾏ▛㔴╦⦈客ҷᾏ▛▒✬ҷ⁴╙⢷␯ 䕼⽴⃫⁴慝▗ⴱ㏅梏㷑㟑‡䢇㚾㒐Ҹ 柳㳲嬞⦈客╙㒖⶝屁䮚⪥虇封⋻▇‵炢⒄♰⽴尯⵵⎕›⶜⽴⃫䠓㊞嬚虇⁴姷㕩♰⽴㎟ⷀҷ孲㸉⛞ 槛ҷ╙ⴇ兡伢毦Ҹ Plug PRℕ〃䠓䠋ⷤ⁳⁉㢮ㄔҸ

Owned by: Independent Headed by: Lara Jefferies, managing director

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SMALL SIZE AGENCY OF THE YEAR

SILVER CONSTANT

Established in late 2012, Constant, formerly known as SALT, is an independent creative shop made up of seven people. Although small in size, the agency has managed to build regional client relationships and deliver content that resonates in different markets.

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Last August, Constant added three regional briefs to its roster signing on with New Balance, Nikon and Wrangler. Focusing on a holistic brand offering, the agency puts a core focus on two areas – design and content. That includes evolving with new brands and helping them deﬁne their positioning, voice and look. The agency has also been working with established brands to develop more sustainable content strategies that bring out the right values for the audiences. One of its most remarkable projects last year was the New Balance Urban Noise project featuring lifestyle portraits of people who embrace the urban noise spirit taken in Tokyo. The campaign was adapted by eight markets in Asia and, for the ﬁrst time, shared by the global team, resulting in several European countries adapting the content.

㎟䱚㝋2012〃〤虇Constant⏜怺䉉 SALT虇㞾ᾏⵅ䛀 ᾒ⁉仓㎟䠓䓷䱚␄㊞⋻▇Ҹ ⊧䴰嬞㮰ᾜ⪶虇⃕封⋻▇㎟␮厖⪩↚ⴱ㏅ら䱚 Ⓩ⥮▗⃫杫⅑虇᾵⢷ᾜ▛⾑⧃㏢憯ᾏ厃䠓⋶ⵈҸ ╊〃⋺㢗虇Constant庞ㄦNew BalanceҷNikon ╙Wranglerᾘ↚♐䏛䠓Ⓩ⥮㫼⑨Ҹ 嗦䣋㝋㜃汣♐䏛㢜⑨虇封⋻▇ⶖ䊵灭桕ᾼ㝋宼宗╙⋶ⵈ⋸⪶䵓䜖Ҹ 䜅ᾼ⒔㑻厖㜿♐䏛▗⃫虇᾵⿺␸ⴒ↠䩉䱚⴩⃜ҷ 尭屎╙ヱ巰蘤封⋻▇‵厖䥴▜♐䏛▗⃫ら䱚╾㒐倛䠋ⷤ䠓⋶ⵈ䳥䛴虇䉉╦䣍㕟K䢮㳲䠓⊈⇋Ҹ ╊ 〃㢏 ⁳⁉ ⓿ 巰㾀 ⏊ 䠓榔䡽 ⒔ 㑻 New BalanceӁUrban Noiseӂ虇封ひ◙⢷㤀※╥㟾虇㕞俹㢏⌆ӁUrban Noiseӂ乍䫭䠓抌⾑⁉䚮㻊棱帛Ҹ 封ひ◙㢃欥㲰厖⋷䖒⢧栙▗⃫虇㛈佷㎟⋺↚‭ 㻁⾑⧃䏗㢻虇样ㄛ⪩↚㳟㻁⢚ⵅ⣖㔰䚷䢇▛⋶ⵈҸ

Owned by: Independent Headed by: Tem Hansen and Tim Ho , co-founders

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SMALL SIZE AGENCY OF THE YEAR

BRONZE FLARE COMMUNICATIONS

A newcomer in the Agency of the Year spotlight, Flare Communications bagged third spot in the Small Agency category. Founded in 2002, Flare is based in Hong Kong and is a member of SERMO, an international luxury lifestyle agency network made up of 13 independent agencies. The boutique communications consultancy specialises in beauty, fashion, luxury living and lifestyle. It has adapted local approaches with global thinking to offer solutions in areas of PR and communications, event management, CRM and inﬂuencer marketing. The past 12 months have been a strong period of growth for the agency by adding a raft of new accounts, including Aussie

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Haircare, GUCCI Cosmetics, Hermès Saint Louis, Nespresso, Philips Beauty and Lee Garden II. This was on top of its steady clients such as SK-II, TWG Tea and P&G. A more notable project was the SK-II #ChangeDestiny campaign, which the agency was responsible for inﬂuencer recruitment, digital and content marketing as well as the media liaison. The campaign was awarded silver in “Best Idea – Public Relations” at the MARKies Awards. Led by Bastian Wong, the founder and director, Flare’s total number of staff sits at 18. To retain its strong talent the agency encourages internal staff promotion.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

欥㲰 ⋴ 戇 Ӂ 〃〵㢏 ℂ 䍮摆 ⁲ 䖕 ӂ虇 F l a r e Communications庞ㄦ⶞⤚⁲䖕仓⎴䠓搔䓝Ҹ ㎟䱚㝋2002〃虇Flare Communications俌扷宼㝋欨㾾虇㞾䛀13ⵅ䓷䱚ひ◙⋻▇仓㎟䠓⢚株汧亩䚮㻊ひ◙⁲䖕佁仰 SERMO䠓㎟♰ῚᾏҸ 憨ⵅ乍♐≂㘼槶⛞⋻▇⶗朏ㄭ‚儝ⵈҷ㟑婬ҷ 汧亩䚮㻊╙㟑ⶩ榧⥮䠓㫼⑨虇㔰䚷仟▗⋷䖒嬥捝╙ 㢻⢿⒥䠓㝈ゞ虇㕟K⋻杫╙≂㘼ҷ㻊⑤䴰䖕ҷⴱ㏅杫 ⅑䴰䖕╙㄀榎␪⁉⩺䍮摆䠓孲㸉㝈㧗Ҹ 封⋻▇懝╊ᾏ〃㫼⑨⨭朆テ⑐虇柳SK-IIҷTWG Tea╙ⶅ䃣䳘䯸⴩ⴱ㏅⪥虇‵庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻 Aussie HaircareҷGUCCI⒥⬬♐ҷHermès Saint LouisҷNespressoҷ橪⎸㻵儝ⵈ╙⎸⢡‛㢮Ҹ ⌅ᾼᾏ↚⎉吁榔䡽㞾 SK-IIӁ#ChangeDestinyӂ 㔷ひ㻊 ⑤虇封 ⋻▇ 帯帻㑪 ⑮ ⌆ ㄀榎 ␪ 䠓 ⁉ ⩺ҷ 㜇䩋 ╙ ⋶ ⵈ 䍮摆ҷ⁴ ╙ Ⱑ 汣凾仰虇封㻊 ⑤ 㢃 ⢷ ӁMARKiesⴲ≂榔䡽⪶䓝ӂᾼ⫹ㄦӁ㢏ℂ㬑ㆄ͑͑ ⋻杫ӂ仓⎴䠓搏䓝Ҹ ⢷␄愵⁉⌋俌䡲Bastian Wong䠓⿅榧ᾚ虇Flare Communications䠓♰⽴俌㜇Ⅼ㒐18⁉Ҹ封⋻▇‵炢 ⒄⋶扷⁉♰㟘ⓖ虇⁴Ⅼ䛨㢘⵵␪䠓⁉㏜Ҹ

Owned by: Independent Headed by: Bastian Wong, founder and director

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SMALL SIZE AGENCY OF THE YEAR

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SMALL SIZE AGENCY OF THE YEAR

FINALIST ETYMON COMMUNICATIONS & BRAND MANAGEMENT CONSULTANTS

Founded in December 2011, Etymon Communications is a PR ﬁrm specialising in crisis management, media strategies and branding communications. Based out of Hong Kong, but with an afﬁliate network that reaches out to Mainland China and other parts of the region, the agency Owned by: Independent Headed by: Georgeana Fung, CEO

works with a steady stable of clients, including Hong Kong Disneyland, Johnson & Johnson ACUVUE, Citibank, The Hong Kong Polytechnic University and Watsons Water. The agency focuses on guiding, advising and supporting clients with sensible, fresh and creative communications and branding strategies, and through implementing a professional, solid and research-based approach.

㎟䱚㝋2011〃ⓐ‛㢗虇Etymon Communications㞾 ᾏⵅ⶗朏ㄭ‚─㯮䴰䖕ҷⰡ汣䳥䛴╙♐䏛ⴲ≂䠓⋻杫 ⋻▇Ҹ 封⋻▇⁴欨㾾䉉俌扷虇⃕⢷ᾼ⢚⋶⢿╙Ⓩ⋶⌅ ⁥⢿㝈⣖宼㢘佁仰虇⌅ⴱ㏅⒔㑻欨㾾慹⩺ⷋ㮑⢡ҷテ䚮ACUVUEҷ呀㝦搏姛ҷ欨㾾䖕⽴⪶ⴇ╙⷗卲㶞噇櫍㷃Ҹ 封⋻▇⶗㹷䉉ⴱ㏅㕟K▗䖕ҷ⼓㜿╙⌆␄㊞䠓≂ 宙╙♐䏛䳥䛴㒖⶝ҷら峿╙㚾㒐虇⁴╙⵵姛⶗㫼ҷ⑨⵵ ╙⁴䦣䰅䉉⦉䪝䠓㝈㧗Ҹ

With the success of its strong product design and marketing insight, clients are happy to maintain long-term relationships with the agency. These have included the likes of Circle K Convenience Stores, Saint Honore Cake Shop, Wellcome Supermarkets, Visa and Vitasoy.

Rena Creative䉉ⴱ㏅㕟K⶗㫼䏛䋶㢜⑨╙憞懝寀

FINALIST RENA CREATIVE PRODUCTS

Rena Creative is a specialist in licensing and creating loyalty programmes for clients using licensed characters. The company won two marketing excellence awards in retail marketing last year and one marketing excellence award in retail marketing in 2013.

Owned by: Independent Headed by: Regina Gan, creative director

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╾⛕㮨ら䱚ㅯ尯〵宗␒Ҹ封⋻▇㎟␮㝋╊〃庞ㄦ⋸ 榔ⓢ弙梅⚽⾑⧃㔷ひ⪶䓝虇⁴╙㝋2013〃庞ㄦᾏ榔 ⓢ弙梅⚽⾑⧃㔷ひ⪶䓝Ҹ ㌠坘⢷䚱♐宼宗╙⾑⧃㔷ひ㺭㈘㝈棱䠓㎟␮虇封 ⋻▇厖ⴱ㏅Ⅼ㒐朆㢮䠓▗⃫杫⅑虇⒔㑻OKⅎ⎸〦ҷ 凥ⴘ⮫檔ⷚҷ㉯う弔亩⾑⧃ҷVisa⓰╙似⁥⬅䳘Ҹ

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SMALL SIZE AGENCY OF THE YEAR

Lighthouse Events, the events management division of Lighthouse Independent Media, has been bringing Lighthouse’s conferences, awards shows and internal meetings to life since 2006 - over 40 events annually in multiple formats through numerous markets across Asia. Staffed by a team of experienced and dedicated event professionals, Lighthouse Events is commited to understanding and delivering its clients’ strategic objectives. Lighthouse Events has the expertise and experience to conceptualise and manage any customised event, making sure its clients’goals are met on every occasion. Call us if you need a partner for:• Venue Sourcing • Destination Management • Event Conceptualization • Supplier Management

• Registration Services • Branding & Graphic Design • Event Production/Logistics Support

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SOCIAL MEDIA AGENCY OF THE YEAR

GOLD/LOCAL HERO GURU ONLINE

Last year’s bronze winner Guru Online climbs the ranks to take out the gold award as well as snatching the title of Local Hero from its rival Fimmick in the Social Media category. The agency has established various dedicated social media teams, including a Facebook Ad specialist team and Instagram

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servicing team to help clients create comprehensive and integrated campaigns as well as reaching out to a wide range of audiences across multiple platforms in today’s vastly fragmented media landscape. Guru Online also has its own EPR Network consisting of more than 15 YouTubers, 10 illustrators and 50 bloggers. Various campaigns created by Guru Online in the past year have achieved strong results. The event for Swatch HK successfully attracted more than 4,500 Facebook fans and 6,800 store redemptions in just three days after the launch; funny YouTube lectures for Kiehl’s drove more than 3,500 fans and 200,000 viewerships in less than a month; and live broadcasting in MWC15 in Barcelona via Twitter for the ZTE device also brought more than a 90,000 reach. Its clients span across banking and ﬁnance, beauty, digital, education, FMCG, food and beverages, leisure and entertainment, luxury, sports and fashion, travel and hotel industries. Its key clients include L’Oréal, Ocean Park, CLP, Bank of China (Hong Kong), Sun Hung Kai Properties, IFC, Emperor Group and San Miguel.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

╊〃搔䓝ㄦῊGuru Online㬽䠊⁙〃䫍″Ⱑ汣仓⎴ ⌯恜⃜僽虇᾵ㄭ⶜㏚ Fimmick㏚ᾼ⫹ㄦӁ㢻⢮咀桓䓝ӂҸ 封 ⋻ ▇ ら䱚 ⪩ ↚ ⶗ 朏䫍 ″ Ⱑ 汣 ⢧ 栙虇⒔ 㑻 Facebookひ◙⶗ⵅ⢧栙╙Instagram㢜⑨⢧栙虇⿺ ␸ⴱ㏅㏢憯⋷棱䠓伫▗㔷ひ㻊⑤虇᾵⢷䖍⁙⪩⋒⒥ 䠓Ⱑ汣䘿⨒ᾚ憞懝⪩↚。╿㔴宇ひ㹪╦䣍Ҹ Guru Online‵㙐㢘卹⾀䠓梊ⳟ⋻杫佁仰虇䜅ᾼ ⒔㑻弔懝15⃜YouTube␄⃫冔ҷ10⃜㕡䛺ⵅҷ⁴╙ 50⃜佁尛⃫ⵅҸ Guru Online╊〃媌⃫䠓⪩↚榔䡽⣖╥ㄦテ⑐ 姷䖍Ҹ 䉉 Swatch欨㾾媌⃫ 䠓㻊⑤㎟ ␮㝋䥼䥼 ᾘ⪸ ⋶◇イ弔懝 4,500⃜ Facebook 丘企╙ 6,800㲰⛕ 〦㼗幊蘤䉉 Kiehl’s媌⃫䠓㢘弲 Youtube㛨ⴇ⢷ᾜ⎿ ᾏ↚㢗䠓㟑朢⋶◇イ弔懝 3,500▜丘企╙200,000 㲰䆞孌䔖蘤憞懝 Twitter䢃㘼ᾼ厗憩宙⢷⾃⧭栕㒎 MWC15䠓⵵㹐‵㔴宇弔懝90,000▜╦䣍Ҹ ⌅㢜⑨䠓ⴱ㏅㯺彷搏姛厖捠夜ҷ儝ⵈҷ㜇䩋ҷ㛨剁ҷㅺ憮㼗幊♐ҷ檟檁ҷ₠朡⮪㮑ҷ⫱℗♐ҷ懚⑤╙ 㟑婬ҷ㝔懙╙拡〦䳘姛㫼虇Ὴ嬐ⴱ㏅⒔㑻L’Oréalҷ㼆㺚⋻⢡ҷᾼ梊ҷᾼ⢚搏姛)欨㾾*ҷ㜿滊⦉⢿䚱ҷ⢚株捠夜ᾼㅒҷ咀䠖桕⢧╙䚮␪⛳拡Ҹ

Owned by: AdBeyond (Group) Limited Headed by: Alan Yip, CEO

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SOCIAL MEDIA AGENCY OF THE YEAR

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SOCIAL MEDIA AGENCY OF THE YEAR

SILVER ISOBAR

Everybody is talking about social marketing, but only a few know how to do it effectively. And Isobar has edged out CMRS to take home silver this year following a strong annual turnover and net proﬁt growth.

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Over the past 12 months, the agency has bagged a range of new social duties from companies such as FWD Insurance, Darlie and Stuart Weitzman. On the operational front, Isobar has further strengthened its social media capability, supported by new hires with speciﬁc social writing and community management skills. As well as servicing some clients with purely social services, the agency has also moved into CRM, tailoring a programme for Estée Lauder as well as an e-commerce design for TMall. Isobar is now gearing up to handle all social media services across multiple platforms, including Facebook, Weibo, WeChat, Line, KakaoTalk, Twitter and Instagram. On staff front, new hires over the past year included Jonathan Evans as creative director; Astrar Lam as technical director; Dennis Tsang as senior UX Consultant; and Andrew Ryder as strategic planning director.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

䖍㟑⁉⁉抌屖履䫍″Ⱑ汣䍮摆虇⃕╹㢘ⶠ㜇⁉㍑ㄦ ⬑⃤✓䚷Ҹ⃕ⴘ亱⾤㌠坘テ⑐䠓㛅⋴╙䡗⎸⨭朆虇 ␪⩢CMRS⫹ㄦ⁙〃䠓搏䓝Ҹ 懝 ╊ ᾏ 〃虇封 ⋻ ▇ 庞ㄦ ⪩ ↚ 㜿 ⴱ ㏅䠓䫍 ″ Ⱑ 汣㫼 ⑨虇⒔ 㑻 ⵛ 姪 Ⅼ 根ҷ灠 ⁉ 䏨匞 ╙ Stuart WeitzmanҸ 㫼⑨㝈棱虇ⴘ亱⾤憞懝⨭凧⌆∨䫍″Ⱑ汣㘿㜖╙ 䫍Ⓩ䴰䖕劌␪䠓⁉♰虇懁ᾏ㳴␯テ⌅䫍″Ⱑ汣⵵␪Ҹ 柳―䉉ᾏ‪ⴱ㏅㕟K亣䫍″Ⱑ汣㢜⑨虇封⋻▇ ‵成懁ⴱ㏅杫⅑䴰䖕榧⥮虇䉉Estée Lauder䐈⎴媌 ⃫䮚ゞҷ⁴╙帯帻⪸帢梊ⳟ⛕⑨宼宗Ҹ ⴘ 亱⾤䖍㟑埤䖕 F a c e b o o kҷ ㄽ ⓩ ҷ ㄽ ⅰҷLineҷKakaoTalkҷTwitter╙Instagram䳘⪩↚。 ╿䠓ᾏ⎖䫍″Ⱑ汣㢜⑨Ҹ ♰⽴㝈棱虇懝╊ᾏ〃䠓㜿凧⁉ ♰⒔㑻 ␄㊞俌䡲Jonathan Evansҷ㐏姢俌䡲Astrar Lamҷ汧亩䚷㏅汣毦槶⛞Dennis Tsangҷ⁴╙䳥䛴嬞␒俌䡲 Andrew RyderҸ

Owned by: Dentsu Aegis Network Headed by: David Jessop, managing director

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SOCIAL MEDIA AGENCY OF THE YEAR

BRONZE CMRS DIGITAL SOLUTIONS

Being the pioneers and thought leaders in social media development, CMRS Digital Solutions has snatched the bronze title in the Social Media category. The agency offers a comprehensive scope of services ranging from social media data analysis to strategy development and engagement, creative content creation and digital marketing training for clients. With a sharp edge in social media offerings, CMRS owns a diverse list of clients, including

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Harbour City, MTR Corporation, Standard Chartered Bank, Chow Tai Fook, DBS Compass Visa, Macau Government Tourist Office, Ferrero Rocher, McDonald’s and China Light & Power. This does not include the new accounts bagged in the past 12 months, including Dr. Martens, JC Couture, Microsoft, MTR Corporation, Royal Caribbean International and Tumi. CMRS is most recognised for its long-term partnership with Harbour City. The agency manages the entire social media portfolio of Harbour City – from Facebook, Instagram, Twitter, Tumblr, Sina Weibo to WeChat. Harbour City’s Weibo has been named the most influential HK Weibo channel for five consecutive years. On top of that, the social media campaigns for the mall have won numerous local and global marketing awards. To further strengthen its video and rich media in content marketing offerings, the CMRS Group set up Visualution Labs to produce high-quality video content for digital and social media channels. Looking forward, CMRS Group will expand its services in Greater China via the establishment of CruiSo Digital Solutions which provides cross boundary digital solutions in the Southern China region.

⃫ 䉉䫍 ″ Ⱑ 汣䠋 ⷤ 䠓 ⋗ 比 ╙ ㆬ ㊂榧娥虇CMRS Digital Solutions⫹ㄦ䫍″Ⱑ汣仓⎴䠓搔䓝Ҹ 封⋻▇䉉ⴱ㏅㕟K⋷棱䠓㢜⑨虇⒔㑻䫍″Ⱑ汣㜇㙩⎕㤟ҷ䳥䛴䠋ⷤ╙╒厖ҷ␄㊞⋶ⵈ媌⃫ҷ⁴╙㜇䩋䍮摆⦈客Ҹ ㌠坘⢷䫍″Ⱑ汣榧⥮䠓ⓢ弙㢜⑨虇CMRS䠓ⴱ ㏅⒔㑻㼆㾾⥝ҷ㾾旄ҷ㾲㏢搏姛ҷ◷⪶䬞ҷ㞮ⷤ搏姛 Compass Visaҷ䅂朏䐈⎴姛㛎Ⓩ㛎〫㝔懙⷏ҷ捠唝ҷ瀴䜅⑭╙ᾼ啾梊␪㢘柟⋻▇Ҹ 懝 ╊ ᾏ 〃㢃庞ㄦ ⪩ ↚ 㜿 ⴱ ㏅虇⒔ 㑻 D r. MartensҷJC Coutureҷㄽ恮ҷ㾾旄ҷ䠖ⵅ␯②㵣㼆 ⢚株懙悹╙TumiҸ CMRS㢏╦刾⴩䠓㞾厖㼆㾾⥝似㒐朆῔▗⃫杫 ⅑Ҹ封⋻▇帯帻䴰䖕㼆㾾⥝䠓㏏㢘䫍″Ⱑ汣㫼⑨虇 ⒔㑻 FacebookҷInstagramҷTwitterҷTumblrҷ㜿㻹 ㄽⓩ╙ㄽⅰ虇㼆㾾⥝䠓ㄽⓩ‵憲倛‣〃娺寤䉉㢏⌆ ㄀榎␪䠓欨㾾ㄽⓩҸ柳㳳⁴⪥虇䉉⛕⧃㔷⎉䠓䫍″ Ⱑ汣㻊⑤‵庞ㄦ䣍⪩㢻⢿╙⋷䖒⾑⧃㔷ひ䓝榔Ҹ 䉉懁 ᾏ 㳴 ␯ テ ⌅ ㄀䏖╙ ⵛ Ⱑ 汣 ⋶ ⵈ 䍮摆㢜 ⑨虇CMRS㎟䱚 VisualutionLabs虇⁴媌⃫汧幹亯䠓㜇䩋╙䫍″Ⱑ汣槊懢㄀䏖⋶ⵈҸ ⷤ㢪㢹ℕ虇CMRSⶖ憞懝㎟䱚CruiSo Digital Solutionsℕ㚃ⷤ⌅⢷⪶ᾼ啾Ⓩ䠓㢜⑨虇⢷ⓦᾼ⢚Ⓩ 㕟K彷⨒㜇䩋孲㸉㝈㧗Ҹ

Owned by: Independent Headed by: Mark Chan and Ralph Szeto, managing partners

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SOCIAL MEDIA AGENCY OF THE YEAR

FINALIST HAVAS MEDIA/ SOCIALYSE HONG KONG

Havas Media Hong Kong, with its social media division Socialyse, is part of the Havas Media Asia Paciﬁc organisation, with 17 ofﬁces in the APAC region employing about 1,000 people. The agency operates three hubs within the APAC network – Singapore, Shanghai and Hong Kong.

Owned by: Havas Media Group Headed by: Jason Kwong, managing director

In Hong Kong the agency works with local and regional clients from AXA Hong Kong, Regal Supreme and the Hong Kong Tourism Board. Within the Hong Kong team, Socialyse is led by a business director for account services and community management, with data analytics and social monitoring provided for measurement and optimisation. The team will also offer paid social media advertising, in addition to media strategy, media research, tracking and data analytics.

♗䙵㜾Ⱑ汣欨㾾㝦ᾚ䠓䫍″Ⱑ汣⎕㚾Socialyse 㞾 ♗䙵㜾Ⱑ汣‭⪹Ⓩ桕⢧䠓ᾏ扷⎕虇封桕⢧⢷‭⪹Ⓩ 㙐㢘17↚愵‚埤虇♰⽴⁉㜇懣1,000⁉Ҹ 封⋻▇⢷㜿␯⣰ҷᾙ㼆╙欨㾾ら䱚ᾘ↚‭⪹Ⓩ佁仰㮭亟Ҹ ⢷欨㾾虇封⋻▇䠓㢻⢿╙Ⓩ⥮ⴱ㏅⒔㑻ⴘ䡪欨㾾ҷⵛ巹厂⶙╙欨㾾㝔懙䠋ⷤ⷏Ҹ Socialyse䠓欨㾾⢧栙䛀ᾏ⃜㫼⑨俌䡲⿅榧ⴱ㏅㢜⑨╙䫍Ⓩ䴰䖕虇㕟K㜇䩋⎕㤟╙䫍″Ⱑ汣䡲⵮⁴ 寤₿㫼⑨╙懁姛⊹⒥Ҹ 封⢧栙‵㕟K䫍″Ⱑ汣ひ◙ҷⰡ汣䳥䛴ҷⰡ汣䦣䰅ҷ憌忳╙㜇㙩⎕㤟䳘㛅幊㢜⑨Ҹ

Since starting up in 2012, Fimmick has recorded encouraging commercial growth with new clients gained every year. Its portfolio of clients includes agnès b, AIA, Amway, MercedesBenz, Circle K, Budweiser, GigaSports, Grand Lisboa, LensCrafters, Paul & Joe, Saint Honore Cake Shop and Wyeth Nutrition. To cope with the company’s growth, Fimmick has added a product marketing team and expanded the account servicing department to a team of 15. The overall staff numbers add up to 80 people.

Focus Imaging㝦ᾚ䠓Fimmick⁙〃㏢⋴䫍″Ⱑ汣仓

FINALIST FIMMICK

Fimmick – a digital arm under Focus Imaging – is ﬁfth in the Social Media category this year. The agency provides a full digital marketing service that integrates social, mobile, analytics, relationship management and technology.

Owned by: Focus Imaging Headed by: Willy Lai, business director

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⎴䠓‣テҸ 封⋻▇㕟K仟▗䫍″Ⱑ汣ҷ㻐⑤ҷ⎕㤟ҷ杫⅑䴰䖕╙䭠㐏䠓⋷棱㜇䩋䍮摆㢜⑨Ҹ 卹2012〃㎟䱚⁴ℕ虇Fimmick╥ㄦ⁳⁉炢厭䠓㫼⑨⨭朆虇㵞〃⣖庞ㄦ㜿ⴱ㏅Ҹ⌅ⴱ㏅⒔㑻 agnès bҷ╚戵Ⅼ根ҷⴘ⎸ҷ。㹊㸌恙ҷOKⅎ⎸〦ҷ䠍⮐⛳ 拡ҷGigaSportsҷ㜿嗰※ҷ‽嬥灭ҷPaul & Joeҷ凥 ⴘ⮫檔ⷚ╙㉯㶞䍮檙♐Ҹ 䉉拜▗⋻▇䠋ⷤ虇Fimmick㜿⨭䚱♐㔷ひ⢧栙虇 ⁴╙㚃⪶ⴱ㏅㢜⑨⢧栙⁉㜇厂15⁉虇ℎ⌅俌♰⽴⁉ 㜇⨭厂80⁉Ҹ

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SPECIALIST AGENCY OF THE YEAR

GOLD/LOCAL HERO PACIFICLINK IMEDIA

Being a specialist agency has been part of PacificLink iMedia’s DNA since it first opened its doors in 1998 when the term “IT” was still an avant-garde concept in Hong Kong. Winning Specialist Agency of the Year is the icing on the cake. Being a specialist in the digital and near field communication space has paid a handsome reward for PacificLink iMedia.

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With a footprint that spans seven markets across Asia, the agency’s vision of “digital everywhere” acknowledges that digital is now dictating business in many ways and sits at the core of customer engagement, loyalty and competitiveness. “Digital everywhere” is not only about social, ofﬂine or mobile, it is the connection of the whole digital universe. The agency counts MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong among its long-term clients. Recent wins for agency include Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong. Some of its key work over the past year has included digital initiatives to operate near ﬁeld communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015 that allowed guests at the event to exchange their business contacts in just one tap via a smart NFC wristband.

⪹。㺚佁仰Ⱑ汣桕⢧㎟䱚㝋1998〃虇䜅㟑Ӂ幖宙䭠㐏ӂᾏ寭⢷欨㾾⁜㞾ᾏ↚⏜姪䠓㬑ㆄ虇⃕㏢ㄭ䜅㟑弆虇封⋻▇ᾏ䢃⁴㎟䉉⶗ⵅ⁲䖕䉉䡽㮨Ҹ 庞ㄦ⁙〃䠓⶗ⵅ⁲䖕仓⎴捠䓝㞾撵ᾙ㾊呀Ҹ ⃫䉉㜇䩋╙慠⧃憩宙榧⥮䠓⶗ⵅ䉉⪹。㺚佁仰 Ⱑ汣桕⢧庞ㄦ尜╾Ҹ封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑ ⧃虇⌅槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚ 㝈棱Ὴ⶝㫼⑨虇᾵㎟䉉ⴱ㏅凾俺ҷㅯ尯〵╙䲅䎼␪ 䠓㧇ㅒҸ Ӂ㜇䩋䊰埤ᾜ⢷ӂᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙ 㻐⑤㝈棱虇‵㞾㜃↚㜇䩋ᾥ䛛䠓凾俺Ҹ 封⋻▇䠓朆㢮ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong KongҸ 㜿ⴱ㏅⒔㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚ ⁉挺䟑Ⅼ⇴ҷⴘ⎸╙Dermes Hong KongҸ 懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆 ⚽亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴╙ᾏ↚ 䉉ㄽ恮䭠㐏㝴2015䐈媌䠓Windows㏚㯮㍘䚷䮚ゞ虇崢㻊⑤╒␯冔╾⁴䶰✽憞懝宇䨿慠⧃憩宙㠉劌㏚⿅ ℕ″㕪㫼⑨凾仰㝈ゞҸ

Owned by: Independent Headed by: Moski Mok, CEO

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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SPECIALIST AGENCY OF THE YEAR

SILVER ACTIONHOUSE INTERNATIONAL

Established in 2005, ActionHouse International has found success as a provider of sports business solutions, an area of major growth, particularly in Hong Kong. The agency has acted as a major part of The Standard Chartered Hong Kong Marathon, working closely with the organiser, Hong Kong Amateur Athletic Association, and title sponsor, Standard Chartered Bank, over the past ﬁve years to provide consultancy and strategic participation in every aspect – from

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route planning, issue management, runner registration, all editorial write-ups, media management and community events such as the marathon carnival and event day activities Vivian Lee, the founder of ActionHouse, can boast strong credentials in the sports ﬁeld, having won a silver medal at the Asian Games and also as an active member of the Sports Commission board. The agency has contributed to the awareness of the importance of sport in Hong Kong by organising the “sport can change lives” forum at the Hong Kong Sports Institute. In 2014, against a backdrop of the prodemocracy movement, ActionHouse was able to develop a 22-week PR campaign and comprehensive strategy to focus on the race history and develop a more positive and comprehensive build up. This resulted in 73,000 participants, including more than 6,000 overseas runners and raising HK$7.6 million for its benefactors.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

汣剁㫼⑨⨭朆テ⑐虇ⶳ⌅⢷欨㾾虇军㎟䱚㝋2005〃䠓⑤␪⢚株⢷憨㝈棱㕟K㎟␮䠓孲㸉㝈㧗Ҹ 封⋻▇懝╊‣〃ᾏ䢃╒厖㾲㏢欨㾾欻㑘㤍虇厖 Ὴ愵㯮㭚欨㾾㫼檧䚿ㄠ俌㢒╙⌯▜庙␸⛕㾲㏢搏姛余ⵕ▗⃫虇ⷀ㵞↚䘿䵏㕟K屽寱槶⛞╙䳥䛴╒厖虇 ⒔㑻彾佩嬞␒ҷ⛞槛䴰䖕ҷ彠㏚䠊宧ҷ㏏㢘佷悾⧀ ⶝ҷⰡ汣䴰䖕ҷ⁴╙欻㑘㤍➘〃啾╙䜅㝴㻊⑤䳘䫍 Ⓩ㻊⑤Ҹ ⑤␪⢚株␄愵⁉Vivian Lee⢷汣剁䛛㙐㢘テ⪶ 刁崌虇㢍庞ㄦ‭懚㢒䠓搏䏛虇᾵ᾣ㞾汣剁⭣♰㢒嗲 ‚⷏䠓㻊怜㎟♰Ҹ 封⋻▇‵憞懝⢷欨㾾汣剁ⴇ柱厘愵Ӂ懚⑤╾㛈崙䚮㻊ӂ履⩖虇厃␪⢷欨㾾㕟↰汣剁䠓捜嬐ㆶҸ ⢷䎼╥㶠Ὴ懚⑤䠓剛㟾ᾚ虇⑤␪⢚株㝋2014〃 ⁜㎟␮䉉欻㑘㤍㔷姛䉉㢮 22↚㞮㢮䠓⋻杫㻊⑤╙ ⋷棱䳥䛴虇⶗㹷㝋庌‚䠓㴆▁虇⁴╙ら䱚悒䯜㬄╙ ⋷棱䠓ヱ巰虇㢏仑◇イ73,000▜╒庌冔虇⒔㑻弔懝 6,000⃜㼆⪥彠㏚虇᾵䷛ㄦ760喻㾾⋒✓㳍Ҹ

Owned by: Independent Headed by: Vivian Lee, managing director

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SPECIALIST AGENCY OF THE YEAR

BRONZE ON STAGE EVENTS & COMMUNICATIONS

Independent event outﬁt On Stage Events & Communications lands in third place in the Specialist agency category. Established in 1988, it is a locally owned independent event agency specialising in HR events for corporate clients.

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With a belief that events can be an effective motivation tool to engage employees, the agency focuses on large-scale internal staff events for clients to maintain sales growth. The agency received double-digit growth in sales last year fuelled by its HR events, including annual staff dinners for engaging employees and annual awards presentations for rewarding salespersons. On the staff front, the agency offered on-the-job training to staff hosted by senior executives and outside professionals. Given that 40% of employees were taking various job-related courses from diploma to master level last year, the agency also offered ﬂexible working hours to support their studies. The agency was awarded the “Caring Company 2014” presented by the HK Council of Social Service, recognising its support to charity events such as the YMCA and Rotary.

䓷䱚ₐ㫼䵏䡽媌⃫⋻▇⪶厭厉㬽䠊⶗ⵅ⁲䖕仓⎴䠓䲻ᾘ⃜Ҹ ㎟䱚㝋1988〃虇憨ⵅ㢻⢿䓷䱚䵏䡽媌⃫⋻▇⶗ 朏䉉ₐ㫼ⴱ㏅媌⃫⁉‚㻊⑤Ҹ 封⋻▇尜䉉㻊⑤劌㢘㛗凾俺♰⽴虇⡯㳳⶗㹷㝋媌⃫⪶⤚⋶扷♰⽴㻊⑤军棭㼗幊冔㻊⑤虇⁴似㒐摆 ⚽⨭朆Ҹ ㌠坘╊〃厘愵䠓ₐ㫼⁉‚㻊⑤虇⒔㑻♰⽴凾屋䠓懀〃㟩ⵃ╙姷㕩摆⚽⁉♰䠓榡䓝⌇䬽䳘虇封⋻▇ 䠓䍮㫼槜撓ㄦ桨⃜㜇⳦䠓⨭⿔Ҹ ♰⽴㝈棱虇⪶厭厉䉉♰⽴㕟K䛀汧亩䴰䖕ⷳ╙ ⪥⒔⶗㫼⁉⩺Ὴ㒐䠓⢷分⦈客Ҹ 冒㋽⎿╊〃㢘40%♰⽴⧀崏⽴⃫䢇杫䠓▓槭㜖㌠⁴厂䨸⩺屁䮚虇封⋻▇ⵈ寀プㆶ⽴⃫㟑朢虇⁴㚾㒐♰⽴懁ⅽҸ 封⋻▇‵ㄦ⎿欨㾾䫍㢒㢜⑨凾㢒榡䠋Ӂ⛕䛛ⷤ 杫㎆ 2014ӂ⪶䓝虇⁴姷㕩⌅㚾㒐欨㾾⦉䣲㛨棡〃㢒 ╙㐅悹䫍䳘仓俣䠓㋗✓㻊⑤Ҹ

Owned by: Independent Headed by: Billy Chu, executive director

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SPECIALIST AGENCY OF THE YEAR

FINALIST MEC HONG KONG

With specialists from the ﬁelds of search, social, mobile, programmatic display and digital planning, two digital performance teams of MEC Hong Kong have contributed to new business and growth as well as providing effective and comprehensive solutions to its new and existing clients.

Owned by: WPP Headed by: Doris Kuok – managing director

As big data becomes increasingly important in the digital world, MEC Hong Kong has leveraged big data to help optimise the performance of DBS Bank’s Hong Kong digital campaigns. MEC Hong Kong also created a ﬁrst-in-Asia TV-sync campaign for the bank to capture multiscreen users during TVCs. The agency provides various in-house and outsourced skill training programmes for staff to strengthen their business capabilities.

䛀ℕ卹㖫亱ҷ䫍″Ⱑ汣ҷ㻐⑤ҷ䮚ゞ⒥槾䫉╙㜇䩋嬞 ␒䠓⶗ⵅ㏏仓㎟虇ⶩ㕩Ⱑ⁚欨㾾䠓⋸㚾㜇䩋俍㛗⢧ 栙㢘㛗㔷⑤㜿㫼⑨╙⨭朆虇⁴╙䉉㜿ⴱ㏅╙䖍㢘ⴱ ㏅㕟K㢘㛗⋷棱䠓孲㸉㝈㧗Ҹ 样䣏⪶㜇㙩䖍㟑⢷㜇䩋ᾥ䛛崙ㄦ㊗ℕ㊗捜嬐虇 ⶩ㕩Ⱑ⁚欨㾾✓䚷⪶㜇㙩ℕ⿺␸㕟ⓖ㞮ⷤ搏姛)欨㾾*㜇䩋㔷ひ㻊⑤䠓㎟㛗Ҹ ⶩ㕩Ⱑ⁚欨㾾‵䉉㞮ⷤ搏姛媌⃫‭㻁欥↚梊嬥▛ 㳴㔷ひ虇⢷梊嬥ひ◙㘼㛍㢮朢㓤㓘⪩ⷞ䚷㏅䠓㹷㊞Ҹ 封⋻▇䉉♰⽴㕟Kᾜ▛䠓⋶扷╙⪥⒔㐏劌⦈客屁䮚虇⁴␯テ♰⽴䠓㫼⑨劌␪Ҹ

the video content space. Visualution Labs has built its services with a pool of talent from the TV and ﬁlm industries, including cameramen, scriptwriters and animation illustrators to tap into marketers’ growing hunger for quality video content. It now counts Harbour City, HP, Standard Chartered Bank and MTR as key clients. A recent campaign for Standard Chartered Bank, “A Taste of Good Life”, introduced Facebook fans to the hidden facts on cuisine and produced some remarkable results.

Visualution Labs㎥冔㞾ᾏⵅӁ⶗ⵅӂ⁲䖕⋻▇虇⃕

FINALIST VISUALUTION LABS

Visualution Labs may operate as a “specialist” agency, but with video consumption growing at a rapid rate, specialist is a tag that may not last too long. The agency is headed by Yue Ka Ho, who brings more than 10 years of experience in

Owned by: CMRS Headed by: Yue Ka Ho, managing partner

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样䣏㄀䏖慔憮㟽╙虇⶗ⵅ䠓䯀埮╾劌ᾜ㢒㒐倛⪹朆㟑朢Ҹ 封⋻▇䛀⃨➘巹榧恜虇⁥㙐㢘弔懝ⓐ〃㄀䏖媌 ⃫╙⶝䂣伢毦ҸVisualution Labsㄭ梊嬥╙梊㄀姛㫼 ◇亜⁉㏜虇⒔㑻㚬㄀⾺ҷ佷␖╙⑤䛺㕡䛺⾺虇⁴慝 ▗⾑⧃㔷ひ⁉♰⶜汧幹亯㄀䏖㝴䡙⨭朆䠓梏㷑Ҹ 封⋻▇䖍㟑䠓Ὴ嬐ⴱ㏅⒔㑻㼆㾾⥝ҷ㉯㟽ҷ㾲㏢搏姛╙㾾旄Ҹ 慠㢮䉉㾲㏢搏姛媌⃫䠓ӁA Taste of Good Lifeӂ 㔷ひ㻊⑤■ Facebool丘企⁚仈檁橮剛ㄛ䠓䫤ⵕ虇 ᾵╥ㄦ⎉吁䠓仟㤫Ҹ

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BEST CLIENT MANAGEMENT TEAM

GOLD WUNDERMAN | AGENDA HONG KONG

Wunderman | AGENDA’s new joint alliance with P&G in April 2014 armed the agency to snatch the gold title of Best Client Management Team. An elite group of ﬁve, the client servicing team acts as a strategic arm of the P&G brand and for its many brands. A variety of digital initiatives have been carried out, including content management

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for Rejoice and Ambi Pur, a Regenerist Festive Campaign for Olay and revamped websites for 18 brands under the P&G Hong Kong and Taiwan umbrella. The Living Artist CRM platform is among the new initiatives the agency did for P&G. The team’s scope of work is not limited to developing the platform’s assets and operational model as well as agglomerating the consumer databases. It offered tactical solutions for the brand’s CMS limitations. In the ﬁrst six months the platform drove member engagements and communications with a satisfactory eDM open rate and product sampling response. The team’s performance has been highly praised by Eric Lin, head of marketing for media and digital for Hong Kong and Taiwan, as a strategic partner that is “like an extension to our team”. Maggie Tong, head of client servicing, has been promoted to associate account director to lead the P&G account.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Wunderman | AGENDA㝋2014〃⡪㢗厖ⶅ䃣懣㎟▗ ⃫虇⁳封⋻▇⫹ㄦ㢏ℂⴱ㏅䴰䖕⢧栙仓⎴䠓捠䓝Ҹ 䛀‣⃜乍咀㏏仓㎟䠓ⴱ㏅㢜⑨⢧栙⃫䉉ⶅ䃣╙ 㝦ᾚ⪩↚♐䏛䠓䳥䛴⁲䖕Ҹ 封⋻▇帯帻⪩↚㜇䩋榔䡽虇⒔㑻橓㥣╙Ambi Pur ⋶ⵈ䴰䖕ҷOlayӁRegenerist Festiveӂ㔷ひ㻊⑤ҷ⁴ ╙ⶅ䃣欨㾾╙╿䇲㝦ᾚ18↚♐䏛䠓佁䱨冊㜿Ҹ ⶅ䃣Ӂ䚮㻊ⵅӂⴱ㏅杫⅑䴰䖕。╿㞾封⋻▇䠓㜿榔䡽Ὶᾏ虇⢧栙䠓⽴⃫䵓⢜ᾜ╹朚䠋。╿幖䚱╙ 懚⃫㮰ゞ虇㢃帯帻ら䱚ⴱ㏅㜇㙩〺虇䉉♐䏛䠓⋶ⵈ 䴰䖕亊伀⷏柟㕟K䳥䛴孲㸉㝈㧗Ҹ封。╿⢷欥⋼↚ 㢗㎟␮㔷⑤㢒♰╒厖╙凾俺虇㔷ひ梊抄╥ㄦ䂎㊞䠓灭㙙䔖虇䚱♐寵䚷‵ㄦ⎿䍀䉗䠓╜㍘Ҹ 封⢧栙䠓姷䖍ㄦ⎿欨㾾╙╿䇲Ⱑ汣╙㜇䩋⾑⧃ 㔷ひῊ䴰Eric Lin䠓汧〵寤⊈虇⁥ヱⵈ⢧栙Ӂⷀ≞㎠ ↠⢧栙ᾏ扷⎕ӂ䠓䳥䛴▗⃫⪴⃃Ҹ ⴱ㏅㢜⑨Ὴ䴰Maggie Tong䔁㙱ⓖ䉉ⴱ㏅㢜⑨ ⏾俌䡲虇帯帻ⶅ䃣䠓㫼⑨Ҹ

Owned by: WPP Headed by: Mike Leung, managing director

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BEST CLIENT MANAGEMENT TEAM

SILVER ICLICK INTERACTIVE ASIA

By establishing stable client relationships with brands such as Citibank, Promise, Bupa and Air New Zealand, iClick Interactive Asia snatches the silver award in this newly created category this year. With the client as the core to its business, iClick Interactive Asia has built up partnerships with brands across e-commerce, travel and

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hospitality, banking and ﬁnance and consumer products. Clients include eBay, Hong Kong Tourism Board, American Express, Sun Hung Kai Financial, Estée Lauder, UNICEF and HKTDC. Its account management team is dedicated to understanding clients’ expectations and helping them achieve their business goals with the support of a dedicated team of operations, reporting, optimisation and technology. Outstanding work for clients has also earned various awards for iClick Interactive Asia, including the Best Case Study (gold award) at the 6th Annual Advertiser Awards 2014, the Best Agent of Baidu 2014 at the Baidu Elite Awards, and the Most Innovative Digital Marketing Solutions award at Mediazone Most Valuable Services Awards. Staff training and development is also a main focus for iClick Interactive Asia. The agency provides regular training for local and regional staff to strengthen employees’ capabilities as well as cultivating the next management. For example, the agency keeps identifying employees with managerial or executive skills and provides them with regular training such as a manager’s tool kit, performance management and goal setting.

㌠坘厖呀㝦搏姛ҷ戵㶠㝴㢻帰⑨ҷⅬ㥞╙㜿嬎垼厹䰉䳘♐䏛Ⅼ㒐䯸⴩䠓ⴱ㏅杫⅑虇iClick Interactive Asia⁙〃⫹ㄦ憨↚㜿仓⎴䠓搏䓝Ҹ 䭘㐎⁴ⴱ䉉㢻䠓䖕ㆄ虇iClick Interactive Asia厖㯺彷梊ⳟ⛕⑨ҷ㝔懙╙拡〦ҷ搏姛╙捠夜ҷ儝ⵈ╙ 㼗幊冔姛㫼䠓♐䏛ら䱚▗⃫杫⅑Ҹ ⌅ ⴱ㏅⒔㑻 eBayҷ欨㾾㝔懙䠋 ⷤ ⷏ҷ儝⢚懚憩ҷ㜿滊⦉捠夜桕⢧ҷEstée Lauderҷ凾▗⢚⋡䱴⦉ 捠㢒╙欨㾾幎䠋⷏Ҹ ⌅ⴱ㏅䴰䖕⢧栙厃␪―孲ⴱ㏅㏏梏虇⢷䍮懚ҷ䡲 ⵮ҷ⊹⒥╙㐏姢⶗㫼⢧栙䠓㚾㒐ᾚ虇⿺␸ⴱ㏅⵵䖍 ⌅㫼⑨䡽㮨Ҹ 䉉ⴱ㏅㏢憯䠓⊹䭏⃫♐‵䉉iClick Interactive Asia庞ㄦ⪩↚䓝榔虇⒔㑻䲻⋼ⷕᾼ⢚ひ◙Ὴ⹿㢒㠷捠懯䓝榡䓝䡪⌇ 2014Ӂ捠懯䓝㧗ℚ槭捠䓝ӂҷ䠍〵㾯懢乍咀⪶㢒Ӂ䠍〵 2014〃〵㧇ㅒ⁲䖕⛕ӂҷ⁴╙ 2015欨㾾㢏⌆⊈⇋ₐ㫼㢜⑨⪶䓝Ӂ㢏␄㜿㜇⳦䍮摆孲㸉㝈㧗䓝ӂҸ iClick Interactive Asia‵䢇䜅捜嬥♰⽴䠓⦈客╙ 䠋ⷤ虇⴩㢮䉉㢻⢿╙Ⓩ⥮♰⽴㕟K⦈客虇⁴␯テ♰ ⽴⵵␪╙⦈檙ᾚᾏ⁲䴰䖕ⷳҸ ℚ⬑虇封⋻▇ᾜ㝆䠋㔧⌆䴰䖕╙榧⶝劌␪䠓♰ ⽴虇䉉⁥↠㕟K䴰䖕ⷳ㒖ⓦҷ俍㛗䴰䖕╙䡽㮨⏅⴩ 䳘⴩㢮䠓⦈客Ҹ

Owned by: Independent Headed by: Arthur Chan, general manager

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BEST CLIENT MANAGEMENT TEAM

BRONZE MIRUM HONG KONG

Building long-term client relationships has been a key pillar for Mirum Hong Kong. Before the agency rebranding from Designercity to Mirum earlier this year, the agency boasted some longterm partnerships with key clients, including Hong Kong Tourism Board, a partnership that dates back to 2004, in addition to the Urban Renewal Authority, another long-term client dating back to 2005. Mirum, formerly known as Designercity, launched in January this year after WPP consolidated 11 of its core digital agencies into

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a single global network. The agency is part of a global digital network that takes in 17 countries and 40 ofﬁces worldwide. While maintaining its long-term clients, Mirum Hong Kong also has a strong new business track record. The agency secured 10 major business wins in the past year, including a project to develop the global digital strategy for English Premier League club West Ham United. The past year has seen the agency create mobile work for some of Hong Kong’s biggest brands, including a fully responsive mobile site for supermarket chain Wellcome to further boost online sales and activate customer loyalty. For Lexus, the agency was tasked with creating a campaign around Lexus’ “Amazingly Sharp” theme to support the launch of Lexus’ hybrid SUV NX. The result allowed users to create their own personalised trailer for the NX and they also could insert a photo of themselves to star in it.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

ら䱚朆懯䠓ⴱ㏅杫⅑㞾Mirum Hong Kong䠓捜灭Ҹ ⁙〃悒㝸⏜虇封⋻▇ㄭ Designercity㛈▜䉉 Mirum Hong Kong虇⾁彮⪩↚Ὴ嬐ⴱ㏅ら䱚朆㢮▗⃫杫⅑虇 ⒔㑻ㄭ2004〃朚⭚▗⃫䠓欨㾾㝔懙䠋ⷤ⷏ҷ⁴╙ㄭ 2005〃朚⭚▗⃫䠓⾑Ⓩ捜ら⷏Ҹ ⏜怺䉉Designercity䠓Mirum Hong Kong样䣏 WPP桕⢧ⶖ11↚㧇ㅒ㜇䩋㯮㭚仟▗㎟䉉ᾏ↚✽ᾏ⋷ 䖒佁仰军㝋⁙〃ᾏ㢗㎟䱚虇⁴⃫䉉⋷䖒17↚⢚ⵅ40ⵅ 愵‚埤䠓⋷䖒㜇䩋佁仰ᾏ扷⎕Ҹ 柳Ⅼ䛨朆㢮ⴱ㏅⪥虇Mirum Hong Kong䠓㫼⑨姷䖍‵䢇䜅テ⑐Ҹ 封⋻▇懝╊ᾏ〃庞ㄦ䠓ⓐ↚Ὴ嬐榔䡽⒔㑻咀弔嬎䂱⭕凾彂䖒ↀ㮑扷䠋ⷤ⋷䖒㜇䩋㔷ひ䳥䛴Ҹ 封⋻▇╊〃‵䉉ᾏ‪欨㾾⪶⤚♐䏛媌⃫㻐⑤㔷ひ㻊⑤虇⒔㑻䉉憲攥弔亩⾑⧃㉯う媌⃫榎㍘ゞ㏚㯮䏗佁䱨虇⁴懁ᾏ㳴㕟ⓖ佁ᾙ䍮㫼槜╙椞⢉槶ⴱ䠓㚾㒐Ҹ 封⋻▇╗䉉Lexus媌⃫ӁAmazingly Sharpӂ㔷ひ㻊⑤虇崢䚷㏅卹媌↚⁉NXⴲ≂䏖虇᾵╾␯⋴卹⾀䠓䢇䏖䜅Ὴ孡虇⁴ⴲ≂Lexus SUV NX㾆▗⑤␪恙Ҹ

Owned by: WPP Headed by: Win Mak, CEO

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BEST CLIENT MANAGEMENT TEAM

FINALIST FIMMICK

With only three years in Hong Kong, Fimmick has serviced clients of a diverse portfolio, including car, fashion, hospitality, insurance, property and retail. The agency provides full digital marketing solutions that integrate social, mobile, analytics, relationship management and technology.

Owned by: Focus Imaging Headed by: Willy Lai, business director

Fimmick has brought more talent on board for its expanding business. Aside from establishing the new product marketing team, the account servicing team adds up to 15 staff and senior CRM experts are hired to lead the CS team. Its portfolio of clients includes agnès b, AIA, Amway, Mercedes-Benz, Circle K, Budweiser, GigaSports, Grand Lisboa, LensCrafters, Paul & Joe, Saint Honore Cake Shop and Wyeth Nutrition.

⢷㾾㎟䱚䥼䥼ᾘ〃虇Fimmick䠓ⴱ㏅⾁㽄噚㸌恙ҷ㟑婬ҷ檟檁ҷⅬ根ҷ㏎⢿䚱╙梅⚽䳘⪩↚姛㫼Ҹ 封⋻▇㕟K仟▗䫍″Ⱑ汣ҷ㻐⑤ҷ⎕㤟ҷ杫⅑䴰䖕╙䭠㐏䠓⋷棱㜇䩋䍮摆㢜⑨Ҹ Fimmick‵⨭㾊⁉㏜⁴拜▗㫼⑨㚃ⷤ虇柳ら䱚㜿䚱♐㔷ひ⢧栙⪥虇ⴱ㏅㢜⑨⢧栙⁉㜇‵⨭厂 15 ⁉虇᾵凧屚幖㾀ⴱ㏅杫⅑䴰䖕⶗ⵅ⁴⿅榧ⴱ㏅㢜⑨ ⢧栙Ҹ ⌅ⴱ㏅⒔㑻agnès bҷ╚戵Ⅼ根ҷⴘ⎸ҷ。㹊㸌恙ҷOKⅎ⎸〦ҷ䠍⮐⛳拡ҷGigaSportsҷ㜿嗰※ҷ‽ 嬥灭ҷPaul & Joeҷ凥ⴘ⮫檔ⷚ╙㉯㶞䍮檙♐Ҹ

between brands and their customers. Today, its footprint spans several markets across Asia, including Taiwan and Shanghai, offering creative strategies, responsive web development, social media, content and O2O digital marketing services. In addition to the previously mentioned client partnerships, other key clients include Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong.

厖㾾旄╙儝ㅒ橮♐Ⅼ㒐13 〃ⴱ㏅杫⅑虇␯ᾙ厖欨㾾呀㝦搏姛▗⃫⋺〃虇⪹。㺚佁仰Ⱑ汣桕⢧⢷ⴱ㏅䴰䖕㝈棱㙐㢘ⅰ崌弔ⓢҸ ⪹。㺚佁仰Ⱑ汣桕⢧㎟䱚㝋1998 〃虇厃␪⢷♐ 䏛厖槶ⴱῚ朢ら䱚䯜㬄䠓㜇䩋䀬憩Ҹ 䖍㟑虇⌅㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⒔㑻╿䇲╙ ᾙ㼆虇㕟K␄㊞䳥䛴ҷ榎㍘ゞ佁榐䦣䠋ҷ䫍″Ⱑ汣ҷ ⋶ⵈ╙O2O㜇䩋⾑⧃㔷ひ㢜⑨Ҹ 柳―ᾙ慿䠓ⴱ㏅⪥虇封⋻▇䠓⌅⁥Ὴ嬐ⴱ㏅⒔ 㑻ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ⇴ҷ ⴘ⎸╙Dermes Hong KongҸ

FINALIST PACIFICLINK IMEDIA

With client relationships of 13 years for MTR Corporation and Maxim’s Catering Services, in addition to an eight-year partnership with Citibank Hong Kong, PacificLink iMedia can boast strong credentials in the client management field. PacificLink iMedia was founded in 1998 with a vision to create inspiring digital communication

Owned by: Independent Headed by: Moski Mok, CEO

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BEST CREATIVE TEAM

GOLD RAZORFISH HONG KONG

Razorﬁsh’s creative team claims the gold title for the Best Creative Team and realising its motto of “great ideas, great innovation, great results”. Razorﬁsh provides full-service digital offerings at the intersection of creativity, media and technology. The agency’s innovative work portfolio in the past year included Pampers’ “Growth Through Play” campaign; VS Sassoon’s

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“Sassonism Past Meets Future” 3D hair piece printing campaign; Nike’s Kobe museum as well as Listerine’s “Power Up 21 Days” campaign. The Pampers and VS Sassoon campaigns received recognition in creative awards, including the Mob-Ex Awards and the MARKies Awards. The creative team of 14 went through signiﬁcant transformation in the past year. The agency also scooped up Christian Teniswood from OgilvyOne as the new creative director. Nathan Hau was promoted to associate creative director in 2014 after leading innovative and game-changing work for clients such as J.P. Morgan and Vidal Sassoon. Looking forward, the creative team is hungry to use the best emerging technology and mediums to bring their ideas into effective digital marketing solutions. Stay tuned for the next big initiatives from the tech geeks!

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

䤎⥮䍮摆䠓␄㊞⢧栙庞ㄦ㢏ℂ␄㊞⢧栙仓⎴䠓捠䓝虇汣䖍⌅Ӂ⎉吁Ὴ㊞ҷ⎉吁␄㜿ҷ⎉吁仟㤫ӂ䠓ⅰㆄҸ 䤎⥮䍮摆㕟K仟▗␄㊞ҷⰡ汣╙㐏姢䠓⋷棱㜇䩋㢜⑨虇封⋻▇懝╊ᾏ〃䠓␄㜿榔䡽⒔㑻Pampers Ӂ㎟朆䔸⎉ℕӂひ◙ҷ㸨ⴲӁSassonism Past Meets Futureӂ3D汽䏖。棱ひ◙ҷNike汧㵣ⓩ䏸檷ҷ⁴╙㣝㝌ㅆ㤦Ӂ21㝴Power Upӂひ◙Ҹ Pampers╙㸨ⴲ䠓榔䡽庞ㄦӁ㏚㯮⾑⧃㔷ひⓢ 弙⪶䓝ӂ╙ӁMARKiesⴲ≂榔䡽⪶䓝ӂ䠓␄㊞䓝榔尜╾Ҹ 憨14⁉䠓⢧栙╊〃伢㴆槾嗦惘崙虇ㄭ⫶儝‡⑤ 儔厃Christian Teniswood䉉㜿␄㊞俌䡲ҷҸ 帯帻㗸㧈⪶憩╙㸨ⴲ䳘ⴱ㏅␄㜿榔䡽䠓Nathan Hau㝋2014〃ⓖ₊␄㊞⏾俌䡲Ҹ ⷤ㢪㢹ℕ虇憨↚␄㊞⢧栙厃␪懚䚷㢏ℂ㜿厗㐏姢╙Ⱑ⁚虇ℕ⵵䖍㬑ㆄ虇㕟K⌆㎟㛗䠓㜇䩋⾑⧃㔷ひ孲㸉㝈㧗Ҹ 憨栙㐏姢㊪⬌冔䠓䠋ⷤ屚㑼䡽⁴ㄔҸ

Owned by: Publicis Groupe Headed by: Joanna Kalenska, managing director

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BEST CREATIVE TEAM

SILVER PACIFICLINK IMEDIA

In a category that boasts some impressive creative talent, PaciﬁcLink iMedia has secured silver – a huge coup for this Hong Kongfounded agency. As many agencies will appreciate, keeping staff motivated and building a creative work environment is no easy task. Teamwork for PaciﬁcLink iMedia is built in many ways.

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The agency looks to inspire its team by combining the talent from strategy, creative, design, project management and development into a collaborative team. It co-creates and works closely to drive synergy with great efficiency. For the Hong Kong independent firm it has produced good results. New business over the past year has been strong, securing the likes of Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong. This is in addition to existing clients such as MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong. Training and staff initiative programmes have also been a focus for PacificLink, with an associate director programme launched to provide tailor-made career paths and training to six of its rising stars who have shown great potential and dedication in the past five years A study scholarship scheme and a mentorship programme have also been in force. Founded in 1998 when the term “IT” was still an avant-garde concept in Hong Kong, PacificLink iMedia has a vision to create inspiring digital communications between brands and their customers.

⢷姷㕩㙐㢘⎉吁␄㊞⁉㏜䠓仓⎴ᾼ虇⪹。㺚佁仰Ⱑ 汣桕⢧⫹ㄦ搏䓝虇⶜憨ⵅ欨㾾㢻⢮⋻▇ℕ尹㞾ᾏ⪶ ㎟␮Ҹ Ⅼ㒐♰⽴⩺㶲╙ら䱚␄㊞⽴⃫䘿⨒䢇䜅ᾜⵈ 㞢虇䢇ⅰㄗ⪩ひ◙⋻▇抌㢒尜▛Ҹ ⪹。㺚佁仰Ⱑ汣桕⢧⢷寀⪩㝈棱ら䱚⢧栙▗⃫ 乍䫭Ҹ封⋻▇仟▗䳥䛴ҷ␄㊞ҷ宼宗ҷ榔䡽䴰䖕ҷ䦣䠋㝈棱䠓⁉㏜虇⁴ら䱚ᾏ↚▗⃫⢧栙虇⁥↠⌀▛␄ 憯╙余ⵕ▗⃫虇⁴懣厂㢏汧䠓㛗䔖Ҹ ⶜ᾏⵅ欨㾾䓷䱚⋻▇军宏虇憨䚱䚮―叾⬌䠓㛗㤫Ҹ 封⋻▇懝╊ᾏ〃䠓㜿㫼⑨䠋ⷤテ⑐虇庞ㄦᾼ⢚ 搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ⇴ҷⴘ⎸╙ Dermes Hong Kong䳘㜿ⴱ㏅Ҹ ⌅䖍㢘ⴱ㏅⒔㑻㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong KongҸ ♰⽴⦈客╙䠋ⷤ宗␒ᾏ䢃㞾⪹。㺚佁仰Ⱑ汣桕 ⢧䠓䊵灭虇᾵拜▗㔷⎉ᾏ↚⏾俌䡲屁䮚虇䉉⋼⃜⢷ 懝╊‣〃姷䖍⎉⽷⪶䃪␪╙⃫⎉帱䔊䠓ㄛ弆Ὶ䭏㕟K〵怺宑憯䠓分㫼䠋䖍彾■╙⦈客Ҹ 封⋻▇‵㔷姛懁ⅽ䓝ⴇ捠宗␒╙⶝⾺㒖⶝宗␒Ҹ ㎟䱚㝋1998〃虇䜅㟑Ӂ幖宙䭠㐏ӂᾏ寭⢷欨㾾 ⁜㞾ᾏ↚⏜姪䠓㬑ㆄ虇⃕⪹。㺚佁仰Ⱑ汣桕⢧厃␪ ⢷♐䏛厖槶ⴱῚ朢ら䱚䯜㬄䠓㜇䩋䀬憩Ҹ

Owned by: Independent Headed by: Moski Mok, CEO

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BEST CREATIVE TEAM

BRONZE MIRUM HONG KONG

Under executive creative director Marco Lam, the past year has seen Mirum Hong Kong build an impressive body of technology led creativity. Standout work has included mobile work for some of Hong Kong’s biggest brands, including a fully responsive mobile site for supermarket chain Wellcome to further boost online sales and activate customer loyalty. For Lexus, the agency was tasked with

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creating a campaign around Lexus’ “Amazingly Sharp” theme to support the launch of Lexus’ hybrid SUV NX. The result allowed users to create their own personalised trailer for the NX and they could also insert a photo of themselves to star in it. Mirum, formerly known as Designercity, launched in January this year after WPP consolidated 11 of its core digital agencies into a single global network. The agency is part of a global digital network that takes in 17 countries and 40 ofﬁces worldwide. Building long-term client relationships has been a key pillar for Mirum Hong Kong. Before the agency rebranding from Designercity to Mirum earlier this year, the agency boasted some long-term partnerships with key clients, including Hong Kong Tourism Board, a partnership that dates back to 2004, in addition to the Urban Renewal Authority, another longterm client dating back to 2005.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⢷⦆姛␄㊞俌䡲Marco Lam䠓⿅榧ᾚ虇Mirum Hong Kong懝╊ᾏ〃ら䱚⁴㐏姢Ὴ⶝␄㊞䠓⎉吁⢧栙Ҹ ‽䣋䠓榔䡽⒔㑻䉉ᾏ‪欨㾾⪶⤚♐䏛媌⃫㻐⑤ 㔷ひ㻊⑤虇⒔㑻䉉憲攥弔亩⾑⧃㉯う媌⃫⋷榎㍘ゞ㏚㯮䏗佁䱨虇⁴懁ᾏ㳴㕟ⓖ佁ᾙ䍮㫼槜╙椞⢉槶ⴱ䠓㚾㒐Ҹ 封⋻▇╗䉉Lexus媌⃫ӁAmazingly Sharpӂ㔷ひ㻊⑤虇崢䚷㏅卹媌↚⁉NXⴲ≂䏖虇᾵╾␯⋴卹⾀䠓䢇䏖䜅Ὴ孡虇⁴ⴲ≂Lexus SUV NX㾆▗⑤␪恙Ҹ ⏜怺䉉Designercity䠓Mirum Hong Kong样䣏 WPP桕⢧ⶖ11↚㧇ㅒ㜇䩋㯮㭚仟▗㎟䉉ᾏ↚✽ᾏ⋷ 䖒佁仰军㝋⁙〃ᾏ㢗㎟䱚虇⁴⃫䉉⋷䖒17↚⢚ⵅ40ⵅ 愵‚埤䠓⋷䖒㜇䩋佁仰ᾏ扷⎕Ҹ ら䱚朆懯䠓ⴱ㏅杫⅑㞾Mirum Hong Kong䠓捜灭Ҹ⁙〃悒㝸⏜虇封⋻▇ㄭDesignercity㛈▜䉉Mirum Hong Kong虇⾁彮⪩↚Ὴ嬐ⴱ㏅ら䱚朆㢮▗⃫杫⅑虇 ⒔㑻ㄭ2004〃朚⭚▗⃫䠓欨㾾㝔懙䠋ⷤ⷏ҷ⁴╙ㄭ 2005〃朚⭚▗⃫䠓⾑Ⓩ捜ら⷏Ҹ

Owned by: WPP Headed by: Win Mak, CEO

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BEST CREATIVE TEAM

FINALIST UNIPLAN HONG KONG

Uniplan Hong Kong is a ﬁnalist in the Best Creative Team category. The agency has been behind a slew of memorable events in town over the past year.

Owned by: Independent Headed by: Daphne Choi, managing director

At last year’s The Hong Kong Jockey Club’s 35th Asian Racing Conference, Uniplan was the lead agency to design, stage and manage the four-day global event for a record number of 800 delegates with 15 conferences, ﬁve social events, 34 exhibitors, and a three-day social programme to discover Hong Kong. But it’s not just about scale; the agency also focuses on innovative solutions combining technology, content and overall brand strategy.

Uniplan Hong Kong‵㞾㢏ℂ␄㊞⢧栙仓⎴䠓‣

forum seeding, mobile apps development, digital installations to TVC and video productions. In the past 12 months, Pixo Punch scooped up new accounts such as Abbott, Dah Sing Bank, Henderson Group, L’Oréal Paris Group and Sino Group. The agency also has major clients such as A.S. Watson Group, AIA Group, Clinique, Hong Kong Airlines, Hong Kong Tourism Board, PARKnSHOP, Regal Hotel Group, Sanrio, Sino Group and Towngas.

Punch㌠坘䉉欨㾾ᾼ啾䋳㶲㢘柟⋻▇ҷ㜿抌 ⥝ᾼㅒҷSanrioҷ䠍ℂ╙╚戵Ⅼ根䠓␄㊞ひ◙怚怺 ‣テҸ Pixo Punch䠓㢜⑨㽄噚⋶ⵈ䴰䖕ҷ佁榐宼宗ҷ 宝履Ⓩⴲ≂ҷ㏚㯮㍘䚷䮚ゞ䦣䠋ҷ㜇䩋婬僽ҷ梊嬥ひ◙╙㄀䏖媌⃫Ҹ 懝╊ᾏ〃虇Pixo Punch庞ㄦ⪩↚㜿ⴱ㏅虇⒔㑻桔⦈ҷ⪶㜿搏姛ҷ㇕⦉⋕㫼桕⢧ҷL’Oréal Paris╙ⅰ ☛桕⢧Ҹ 封⋻▇䠓Ὴ嬐ⴱ㏅戓⒔㑻⷗卲㶞桕⢧ҷ╚戵Ⅼ根桕⢧ҷCliniqueҷ欨㾾厹䰉ҷ欨㾾㝔懙䠋ⷤ⷏ҷ䠍ℂҷ ⵛ巹拡〦桕⢧ҷSanrio╙欨㾾ᾼ啾䋳㶲㢘柟⋻▇Ҹ

テ虇封⋻▇╊〃⢷欨㾾㔷⎉⪩↚⁳⁉桲ㅧ䠓㻊⑤Ҹ ╊ 〃䠓欨㾾庌欻㢒䲻 3 5ⷕ ‭ 㻁庌欻㢒峿虇Uniplan Hong Kong㞾Ὴ嬐ひ◙⁲䖕虇帯帻宼宗╙䴰䖕䉉㢮⡪⪸䠓⋷䖒ㆶ㻊⑤虇䜅ᾼ◇イ䧃亏撓䠓800▜㢒峿⁲姷ҷ厘愵15⧃㢒峿ҷ‣榔䫍″㻊⑤ҷ ◇イ34↚╒ⷤ⛕ҷ⁴╙厘愵䉉㢮ᾘ⪸䠓䠋䖍欨㾾䫍 ″䵏䡽Ҹ 封⋻▇捜嬥䠓ᾜ≔㞾嬞㮰虇㢃嗦捜仟▗䭠㐏ҷ ⋶ⵈ╙㜃汣♐䏛䳥䛴䠓␄㜿孲㸉㝈㧗Ҹ

FINALIST PIXO PUNCH

Pixo Punch emerged as a ﬁnalist for its creative executions for Towngas, Metro City Plaza, Sanrio, PARKnSHOP and AIA to name a few. Pixo Punch has widened its scope of work from content management, website design,

Owned by: Independent Headed by: Ben Woo, business director

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Pixo

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BEST NEW BUSINESS TEAM

GOLD MEC HONG KONG

With a strong performance in the past 12 months, MEC Hong Kong has edged out other rivals to snatch gold in the newly created Best New Business Team category. Built up in just 12 months, the new team consists of only three members – the head of search and performance for Asia Paciﬁc who drives all digital and search businesses; the

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head of client service who drives all new offline and integrated media business; as well as a business director. While small in size, the team has successfully secured a total of 17 clients, including Tiffany & Co, Ralph Lauren, Sony Southeast Asia, Wynn Macau and Tigerair, with work covering all disciplines – offline, search, mobile, social and digital display. With the belief of “no limits for passion, imagination and wonder”, MEC Hong Kong created a notable campaign for FWD. By integrating mobile and music, FWD and Spotify’s “Get Ready to Live” campaign helped the brand reach the next generation of customers and reverse the stereotypes of an insurance company. For the project for DBS Bank (Hong Kong), the agency leveraged data to boost media efficiency and effectiveness for the bank’s digital campaigns. The team also distributes POV articles and a monthly newsletter to provide the latest industry information to clients.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㌠坘懝╊ᾏ〃䠓テ⑐姷䖍虇ⶩ㕩Ⱑ⁚欨㾾㙙㛦⌅⁥ ⶜㏚虇⑖⫹㢏ℂ㜿㫼⑨⢧栙憨↚㜿仓⎴䠓捠䓝Ҹ 封㜿⢧栙㎟䱚䥼䥼ᾏ〃虇㎟♰╹㢘ᾘ⁉虇⒔㑻帯帻㏏㢘㜇䩋╙㖫亱㫼⑨䠓‭⪹Ⓩ㖫亱╙俍㛗Ὴ 䴰ҷ帯帻㏏㢘桱佩╙Ⱑ汣㜃▗㜿㫼⑨䠓ⴱ㏅㢜⑨Ὴ 䴰ҷ⁴╙ᾏ⃜㫼⑨俌䡲Ҹ ⢧ 栙桥 ⶞虇⃕ ㎟ ␮庞ㄦ ⌀ 17↚ 㜿ⴱ㏅虇⒔ 㑻 Tiffany & Co.ҷRalph Laurenҷ亱ⷋ㤀ⓦ‭ҷ㷇⎸䅂朏╙埝厹虇㫼⑨㽄噚桱佩ҷ㖫亱ҷ㻐⑤ҷ䫍″Ⱑ汣╙ 㜇䩋槾䫉Ҹ 㑀䣏Ӂ䊰柟䍀尯ҷ㊂≞␪╙⫖忮ӂ䠓ⅰㆄ虇ⶩ 㕩Ⱑ⁚欨㾾䉉ⵛ姪Ⅼ根㏢憯―ᾏ↚䰐⎉䠓㔷ひ㻊 ⑤ҸFWD & SpotifyӁ㛱厂⅑⁉䚮ӂひ◙仟▗㻐⑤厖概㮑虇⿺␸♐䏛◇イ㜿ᾏ⁲㼗幊冔虇᾵槪嬕Ⅼ根⋻ ▇䠓⏊㤎ヱ巰Ҹ 厂㝋⢷㞮ⷤ搏姛)欨㾾*䠓榔䡽ᾼ虇封⋻▇懚䚷㜇㙩ℕ⿺␸搏姛㕟ⓖ㜇䩋ひ◙䠓Ⱑ汣㛗䡙Ҹ ⶩ㕩Ⱑ⁚䠓㫼⑨⢧栙‵䠋⃗寤履㜖䱯╙㵞㢗梊 ⳟ憩宙虇䉉ⴱ㏅㕟K㢏㜿姛㫼幖宙Ҹ

Owned by: WPP Headed by: Doris Kuok, managing director

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BEST NEW BUSINESS TEAM

SILVER OMNICOM MEDIA GROUP HONG KONG

Taking out second spot in this new Best New Business Team category is Omnicom Media Group Hong Kong. In 2011, Omnicom Media Group set up the Hong Kong strategy and insights (S&I) team with the objectives of driving integrated consumer-

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centric solutions and shaping a creative culture that would transform OMD and PHD as well as their clients’ businesses. Originally intended as a support function for communications planning purposes, S&I has successfully turned OMD and PHD, along with OMG’s strategic business unit, into fast growing and progressive media agencies. With a renewed focus on digital media, Jan Harling was appointed as business planning manager. That followed Jasmine Wong being appointed as associate strategic planning director and Anthony Lau as senior strategist. One of its proudest works last year was a digital campaign for Landmark, with a business intelligence platform to consolidate and correlate the shopping mall’s sales, marketing spends and CRM data, driving frequent visits among quality shoppers. To add a new dimension of creativity for clients and colleagues, the agency dissected award-winning cases and conducted workshops to help staff sell ideas.

⫹ㄦ㢏ℂ㜿㫼⑨⢧栙憨↚㜿仓⎴搏䓝䠓㞾ⴞ䡮Ⱑ汣桕⢧欨㾾Ҹ ⴞ䡮Ⱑ汣桕⢧㝋2011〃㎟䱚欨㾾䳥䛴╙⎕㤟⢧ 栙虇㝷⢷㔷⑤⁴㼗幊冔䉉ᾼㅒ䠓伫▗孲㸉㝈㧗虇⁴╙ ⧠憯⌆␄㊞䠓㜖⒥⁴㛈崙㻸殿Ⱑ汣ҷ⫖ⴞ䳥䛴Ⱑ汣ҷ ⁴厂ⴱ㏅䠓㫼⑨Ҹ 欨㾾䳥䛴╙⎕㤟⢧栙┮㊞㞾⃫䉉㚾㖃≂㘼嬞␒ 䠓扷朏虇⃕封⢧栙㎟␮ⶖ㻸殿Ⱑ汣╙⫖ⴞ䳥䛴Ⱑ汣ҷ ⁴╙ⴞ䡮Ⱑ汣桕⢧䠓䳥䛴扷朏惘崙㎟ᾏⵅ慔憮䠋ⷤ ╙懁㳴䠓欨㾾Ⱑ汣⋻▇Ҹ 样䣏㜇䩋Ⱑ汣䠓㜿䊵灭虇Jan Harling䔁₊☌䉉㫼 ⑨嬞␒伢䖕ҷJasmine Wong䉉䳥䛴嬞␒⏾俌䡲ҷ⁴ ╙Anthony Lau䉉汧亩䳥䛴⾺Ҹ ╊〃⌅ᾼᾏ↚⎉吁榔䡽㞾僽⢿ひ⧃䠓㜇䩋㔷ひ㻊⑤虇憞懝⛕㫼㠉劌。╿㛅桕╙伫▗⛕⧃䠓摆⚽ҷ⾑ ⧃㔷ひ朚㚾╙ⴱ㏅杫⅑䴰䖕㜇㙩虇⁴◇イ汧䃪␪䠓㼗幊冔㢃⿇⏜ㄏ⛕⧃Ҹ 封⋻▇‵⏥㤟ㄦ䓝↚㧗╙厘愵⽴⃫⣙⁴⿺␸♰⽴㔷摆㬑ㆄ虇䉉ⴱ㏅╙♰⽴朚⛮㜿䠓␄㊞ⷳ棱Ҹ

Owned by: Omnicom Media Group Headed by: Deric Wong, managing partner, strategy

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BEST NEW BUSINESS TEAM

BRONZE MIRUM HONG KONG

It’s been a year of big wins for newly renamed digital agency Mirum Hong Kong. Formerly known as Designercity, Mirum Hong Kong launched in January this year after WPP consolidated 11 of its core digital agencies into a single global network. The agency is part of a global digital network that takes in 17 countries and 40 ofﬁces worldwide.

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The past year has seen the agency add a number of signiﬁcant wins to its books, including global clients HSBC, Starbucks and Lexus in addition to Hong Kong power brands City Super, Chow Sang Sang and L’Hotel. In total, the agency secured some 10 major wins in the past year. The bronze comes as the agency has made some key promotions to its business team, with Leo Tsui being promoted to general manager of group business, alongside Anthony Yang to director of regional business. Building long-term client relationships has also been a key pillar for Mirum Hong Kong. The agency can boast some long-term partnerships with key clients, including Hong Kong Tourism Board, a partnership that dates back to 2004, in addition to the Urban Renewal Authority, another long-term client dating back to 2005. The past year has also seen the agency create mobile work for some of Hong Kong’s biggest brands, including a fully responsive mobile site for supermarket chain Wellcome to further boost online sales and activate customer loyalty.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

捜㜿⴩▜䠓㜇䩋⋻▇Mirum Hong Kong懝╊ᾏ〃姷䖍テ⑐Ҹ ⏜怺䉉Designercity䠓Nirum Hong Kong样䣏 WPP桕⢧ⶖ11↚㧇ㅒ㜇䩋㯮㭚仟▗㎟䉉ᾏ↚✽ᾏ⋷ 䖒佁仰军㝋⁙〃ᾏ㢗㎟䱚Ҹ 封⋻▇㞾⋷䖒17↚⢚ⵅ40ⵅ愵‚埤䠓⋷䖒㜇䩋佁仰ᾏ扷⎕Ҹ 封⋻▇懝╊ᾏ〃庞ㄦⓐ↚Ὴ嬐㜿ⴱ㏅虇⒔㑻Ⓘ巟搏姛ҷ㞮⾃⋚ҷLexus䳘⋷䖒ⴱ㏅虇⁴╙City Superҷ◷ 䚮䚮╙L’ Hotel䳘欨㾾ⴱ㏅Ҹ 封⋻▇䠓㫼⑨⢧栙‵懁姛ᾏ‪Ὴ嬐⁉‚㟘ⓖ虇⒔ 㑻Leo Tsuiⓖ₊桕⢧㫼⑨俌伢䖕ҷ⁴╙Anthony Yang ⓖ₊Ⓩ⥮㫼⑨俌䡲Ҹ ら䱚朆懯䠓ⴱ㏅杫⅑㞾Mirum Hong Kong䠓捜灭Ҹ⁙〃悒㝸⏜虇封⋻▇ㄭDesignercity㛈▜䉉Mirum Hong Kong虇⾁彮⪩↚Ὴ嬐ⴱ㏅ら䱚朆㢮▗⃫杫⅑虇 ⒔㑻ㄭ2004〃朚⭚▗⃫䠓欨㾾㝔懙䠋ⷤ⷏ҷ⁴╙ㄭ 2005〃朚⭚▗⃫䠓⾑Ⓩ捜ら⷏Ҹ ‽䣋䠓榔䡽⒔㑻䉉ᾏ‪欨㾾⪶⤚♐䏛媌⃫㻐⑤㔷ひ㻊⑤虇⒔㑻䉉憲攥弔亩⾑⧃㉯う媌⃫榎㍘ゞ㏚㯮䏗佁䱨虇⁴懁ᾏ㳴㕟ⓖ佁ᾙ䍮㫼槜╙椞⢉槶ⴱ䠓㚾㒐Ҹ

Owned by: WPP Headed by: Win Mak, CEO

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BEST NEW BUSINESS TEAM

FINALIST PACIFICLINK IMEDIA

With a new business haul that includes Bank of China Group Life Insurance Company, Philips Healthcare Solutions, Amway and Dermes Hong Kong, PaciﬁcLink iMedia is a ﬁnalist in the Best New Business Team category. New business and building long-term clients is a strength for this Hong Kong agency

Owned by: Independent Headed by: Moski Mok, CEO

which holds long-term relationships with MTR Corporation, Maxim’s Catering, Citibank Hong Kong and adidas Hong Kong. With a footprint which now spans seven markets across Asia, the agency’s vision of “digital everywhere” acknowledges that digital is now dictating business in many ways and sits at the core of customer engagement, loyalty and competitiveness. “Digital everywhere” is not only about social, ofﬂine or mobile, it is the connection of the whole digital universe.

㌠坘ᾼ⢚搏姛桕⢧⁉⪌Ⅼ根ҷ橪⎸㻵↚⁉挺䟑Ⅼ ⇴ҷⴘ⎸╙Dermes Hong Kong䠓㜿㫼⑨虇⪹ 。㺚佁仰 Ⱑ汣桕 ⢧ ㏢⋴ 㢏 ℂ 㜿㫼 ⑨ ⢧栙仓 ⎴䠓 ‣テҸ 㜿㫼⑨╙ら䱚朆懯ⴱ㏅杫⅑㞾⪹。㺚佁仰Ⱑ汣桕⢧䠓テ榔虇封⋻▇厖㾾旄ҷ儝ㅒ橮♐ҷ欨㾾呀㝦搏姛╙adidas Hong Kongᾏ䢃Ⅼ㒐朆῔杫⅑Ҹ 封⋻▇䠓㫼⑨㯺彷‭㻁ᾒ↚⾑⧃虇⌅槧㟾Ӂ㜇䩋䊰埤ᾜ⢷ӂ╜㞯―㜇䩋䖍㟑⢷⪩↚㝈棱Ὴ⶝㫼 ⑨虇᾵㎟䉉ⴱ㏅凾俺ҷㅯ尯〵╙䲅䎼␪䠓㧇ㅒҸ Ӂ㜇䩋䊰埤ᾜ⢷ӂᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙ 㻐⑤㝈棱虇‵㞾㜃↚㜇䩋ᾥ䛛䠓凾俺Ҹ

Lauren Zervos assumed the newly created position of manager of global marketing and client development and Carolyn Wong joined as associate of global marketing and client development. New wins in the past year have included Huawei, Global Foundries, Hong Kong University of Science and Technology, Atmel, Veet, TNT, kikki.K and Virtuous Games. Other key clients include DHL, CPA Australia, Cook Medical, Axalta and Fonterra.

Racepoint Global㌠坘テ⑐䠓㜿㫼⑨姷䖍怚怺⁙〃

FINALIST RACEPOINT GLOBAL

Racepoint Global makes its way into the Best New Business Team category this year with a strong new business portfolio. The agency established the dedicated global marketing and client development team over the past year to strengthen its global offerings and relationships with clients worldwide.

Owned by: Independent Headed by: Andrew Laxton – EVP and managing director, Asia

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㢏ℂ㜿㫼⑨⢧栙仓⎴䠓‣テҸ 封⋻▇╊〃㎟䱚⶗朏䠓⋷䖒䍮摆╙ⴱ㏅䠋ⷤ⢧ 栙虇⁴␯テ⌅⋷䖒㢜⑨╙厖ᾥ䛛▓⢿ⴱ㏅䠓杫⅑Ҹ Lauren Zervos⎉₊㜿宼䱚䠓⋷䖒䍮摆╙ⴱ㏅䠋ⷤ伢䖕ᾏ分虇Carolyn Wong‵␯䡮㎟䉉⋷䖒䍮摆 ╙ⴱ㏅䠋ⷤ▗⃫⪴⃃Ҹ ╊ᾏ〃庞ㄦ䠓㜿ⴱ㏅⒔㑻啾䉉ҷ㧋儔㝈ㅆҷ欨㾾䭠㐏⪶ⴇҷ㊪䐈㨔䏍ҷVeetҷTNTҷkikki.K╙Virtuous GamesҸ ⌅⁥Ὴ嬐ⴱ㏅⒔㑻DHLҷ䅂㻁㢒宗⾺⋻㢒ҷ〺⋚ 挺䟑ҷAxalta╙㇕⪸䋅Ҹ

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BEST PRODUCTION TEAM

GOLD MANYMANY CREATIONS

Newcomer ManyMany has snatched gold in Best Production Team, a category that recognises product teams who have outperformed in clients’ assignments from the past year. The agency handles work in a wide range

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of areas, including TVCs, new media, CG, 3D animation and post-production. On top of that, the team also works on new media projects such as outdoor LED walls, events and shows, multi-projections, dome-projections, interactive installations and websites. The agency is also involved in creative pitching, live action shooting production, interactive design and audio production. Existing clients include Sun Hung Kai Properties, Hang Seng Bank, Citibank, Standard Chartered and Oenobiol. A key project in 2014 was the “Century Link” for Sun Hung Kai Properties, which carried a 4K cinema screen installation. Another highlight was the digital project for CitiBank, its longest account, which the agency has been holding for ﬁve years. Its duties included three Citi wallet demo online videos, a façade show, overall creative concept and production, pre-production and post-production.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

㜿⌡弆䠓 ManyMany⫹ㄦ㢏ℂ媌⃫⢧栙仓⎴䠓捠䓝虇憨↚仓⎴㞾姷㕩⢷懝╊ᾏ〃⢷ⴱ㏅榔䡽㢘⎉吁姷䖍䠓媌⃫⢧栙Ҹ 封⋻▇帯帻䠓⽴⃫ 䵓⢜㽄噚梊嬥ひ ◙ҷ㜿Ⱑ 汣ҷCGҷ3D⑤䛺╙ㄛ㢮媌⃫䳘Ҹ 㳳⪥虇封⢧栙‵帯帻㜿Ⱑ汣榔䡽虇ℚ⬑㏅⪥LED 䏕ҷ㻊⑤╙姷䂣ҷ⪩孡〵㐤㄀ҷ䖒棱㐤㄀ҷ‡⑤婬僽 ╙佁䱨Ҹ 封⋻▇‵╒厖␄㊞㐤㮨ҷ䢮⁉㑜㚬媌⃫ҷ‡⑤ 宼宗╙㄀概媌⃫Ҹ ⌅䖍㢘ⴱ㏅⒔㑻㜿滊⦉⢿䚱ҷ㇡䚮搏姛ҷ呀㝦搏姛ҷ㾲㏢搏姛╙OenobiolҸ 2014〃䠓Ὴ嬐榔䡽⒔㑻㜿滊⦉⢿䚱Ӂ㤀䘿ӂ虇㏢憯4K㜇⃜㧋ゞ㏁柱ⷞ⿤婬僽Ҹ ╵ᾏ↚⎉吁⃫♐㞾䉉▗⃫朆懣‣〃䠓呀㝦搏姛媌⃫䠓㜇䩋榔䡽虇封⋻▇帯帻ӁCiti Walletӂ佁ᾙ榟◙ 䏖ҷ⪶し㐤㄀姷䂣ҷ㜃汣␄㊞㬑ㆄ╙媌⃫ҷ⁴╙⏜ 㢮╙ㄛ㢮媌⃫Ҹ

Owned by: Independent Headed by: Kwai Bun, director

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BEST PRODUCTION TEAM

SILVER GURU ONLINE

Guru Online has proven itself a well-deserved winner for the silver award in this new category. With the belief of “Think Global, Act Local”, the agency endeavours to build a connection between China and the global market by leveraging its deep understanding of both markets and its vast experience and resources to provide customised services for clients.

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Its production team is formed by 42 energetic team members with a diversified background in Hong Kong, North America, Europe and China. The agency has also adopted a flat team structure and management system to ensure a high level of transparency and flexibility. One notable campaign last year was for the Nanjing 2014 Youth Olympic Games. By creating a first-ever virtual torch relay mobile application, the agency turned the iconic torch relay into an online real-time interactive campaign which covered 258 destinations with 16 different languages, recording more than 30 million downloads and 100 million engagements. Security of mobile apps is one of the greatest concerns for users. Guru Online’s production team worked hard to protect users’ privacy, and its efforts were recognised by the by the International Olympic Committee. Other key clients included the 2nd Summer Youth Olympic Games, the Hangzhou Tourism Commission, Vivo Mobile and XCMG Construction Machinery Co.

Guru Online䔁ㄦ憨↚㜿仓⎴䠓搏䓝㞾⵵厂▜㴇Ҹ 㑀䣏Ӂ⋷䖒ㆬ似虇㢻⢿⒥姛⑤ӂ䠓ⅰㆄ虇封⋻▇ ㌠坘⶜ᾼ⢚╙⋷䖒⾑⧃䠓㾀⏊―孲╙巟ⵛ䠓伢毦╙ 幖䀟虇厃␪憲俺ᾼ⢚╙⋷䖒⾑⧃虇䉉ⴱ㏅㕟K〵怺宑⏅䠓㢜⑨Ҹ ⌅媌⃫⢧栙䛀42⃜⋔䂎㻊␪䠓㎟♰仓㎟虇憨‪㎟ ♰㙐㢘ℕ卹欨㾾ҷ⒦儝ҷ㳟㻁╙ᾼ⢚䠓⪩⋒⒥剛㟾Ҹ 封⋻▇‵㔰䚷。姛䠓⢧栙㥅㭚╙䴰䖕汣亊虇⁴ 䩉Ⅼ汧㷃。䠓憞㞝〵╙棗㻊ㆶҸ ╊〃⌅ᾼᾏ↚⁳⁉桲ㅧ䠓㔷ひ㻊⑤㞾ⓦ※2014 棡〃⫶懚㢒虇Guru Online欥␄埪㙻䇺䈻≂懭㏚㯮㍘䚷䮚ゞ虇ⶖ懚⑤㢒⌆㮨尛ㆶ䠓䇺䈻≂懭䘿䵏崙㎟ ᾏ↚佁ᾙ│㟑‡⑤㻊⑤虇嬕噚 258↚䡽䠓⢿虇㕟K 16䮽ᾜ▛尭宏䏗㢻虇撓ㄦ弔懝3,000喻㲰ᾚ悘䔖╙1 ⊓㲰╒厖Ҹ ㏚㯮㍘䚷䮚ゞ䠓ⴘ⋷㞾䚷㏅㢏杫ㅒ䠓⛞槛Ὶ ᾏ虇Guru Online䠓媌⃫⢧栙厃␪Ⅼ栫䚷㏅䭐桀虇⁥↠ 䠓␹␪⾁ㄦ⎿⢚株⫶㤦Ⓢ⋚⭣♰㢒䠓尜╾Ҹ ⌅⁥Ὴ嬐ⴱ㏅⒔㑻䲻‛ⷕ⪞Ⳳ棡〃⫶㤦Ⓢ⋚懚 ⑤㢒ҷ㣼⽭⾑㝔懙⭣♰㢒ҷVivo Mobile╙ㄟ⽴桕⢧ ⽴䮚㯮㨿到₌㢘柟⋻▇Ҹ

Owned by: AdBeyond (Group) Limited Headed by: Alan Yip, CEO

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BEST PRODUCTION TEAM

BRONZE WUNDERMAN | AGENDA HONG KONG

Known as a strong digital, CRM and mobile agency, Wunderman | AGENDA grabbed bronze for the Best Production Team category. Backed with solid technical skills and dynamic digital marketing experience, the agency’s digital production team offers

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innovative solutions and ﬂawless executions to marketers. To cite an example, the agency’s effort in launching P&G’s Living Artist CRM platform was one of its applauded works in the past year. The team developed the platform’s assets and operational model as well as monitoring the consumer databases. In addition, the team offered tactical solutions to overcome P&G’s CMS limitations. The Living Artist CRM platform drove member engagements and communications with a satisfactory eDM open rate and product sampling response. Aside from P&G, the agency managed creative and production work of TVCs, videos, websites, apps and portals for a list of renowned client brands, including 7-Eleven, CLP, HSBC, Physiogel, Prudential and Wyeth. Wunderman| AGENDA had a total of 96 staff in 2014 with speciﬁc units of innovation, research and technology to comprehend their digital productions and innovations.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

⁴ テ ⪶ 䠓㜇䩋ҷⴱ ㏅杫 ⅑ 䴰䖕 ╙ 㻐 ⑤ ⁲ 䖕嬚䯀虇Wunderman | AGENDA㎟䉉㢏ℂ媌⃫⢧栙仓⎴ 䠓搔䓝ㄦῊҸ ㌠坘桓┩䠓㐏姢╙巟ⵛ䠓㜇䩋䍮摆伢毦虇封⋻ ▇䠓㜇䩋媌⃫⢧栙䉉⾑⧃㔷ひ⁉♰㕟K╙⬴✓⦆ 姛␄㜿孲㸉㝈㧗Ҹ ℚ⬑虇封⋻▇䉉ⶅ䃣㔷⎉䠓Ӂ䚮㻊ⵅӂⴱ㏅杫⅑ 䴰䖕。╿㞾╊〃⇋ㄦ崩寀䠓榔䡽ῚᾏҸ封⢧栙帯帻朚䠋。╿幖䚱╙懚⃫㮰ゞ虇⁴╙䡲㔶㼗幊冔㜇㙩〺虇㕟 K䳥䛴孲㸉㝈㧗⁴⋚㢜♐䏛䠓⋶ⵈ䴰䖕亊伀⷏柟Ҹ Ӂ䚮㻊ⵅӂ。╿㎟␮㔷⑤㢒♰╒厖╙凾俺虇㔷ひ梊抄 ╥ㄦ䂎㊞䠓灭㙙䔖虇䚱♐寵䚷‵ㄦ⎿䍀䉗䠓╜㍘Ҹ 柳ⶅ 䃣⪥虇封⋻▇‵帯帻 ⪩ ↚䥴▜ⴱ㏅䠓梊嬥ひ ◙ҷ㄀䏖ҷ佁䱨ҷ㍘䚷䮚ゞ ╙。╿ 䠓 ␄㊞ ╙ 媌 ⃫ 㫼 ⑨虇⒔ 㑻 7-Eleven ⅎ⎸ 〦ҷᾼ梊ҷⒾ 巟搏姛ҷPhysiogelҷ咀⢚Ⅼ尯╙㉯㶞Ҹ Wunderman | AGENDA㝋2014〃⌀㢘96▜♰ ⽴虇㎟䱚⶗朏帯帻␄㜿䦣䰅╙㐏姢䠓扷朏虇⁴㍘⁧ 㜇䩋媌⃫╙␄㜿㫼⑨梏㷑Ҹ

Owned by: WPP Headed by: Mike Leung, managing director

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BEST PRODUCTION TEAM

FINALIST PIXO PUNCH

Known as a full digital marketing agency, Pixo Punch expanded its offerings from website revamps, mobile apps development, digital installations to TVCs and video productions. Notable work in 2014 included Towngas’ “Cook for Love” campaign; Metro City

Owned by: Independent Headed by: Ben Woo, business director

Pixo Punch㞾ᾏⵅ⋷棱䠓㜇䩋⾑⧃㔷ひ⋻▇虇䖍㟑

Plaza’s PomPomPurin&Family X’mas campaign; Sanrio’s Hello Kitty Go Round app; PARKnSHOP’s m-commerce app and A.S. Watson’s corporate website development. Apart from its long-term clients, including A.S. Watson Group, AIA Group, Clinique, Hong Kong Airlines, Hong Kong Tourism Board, PARKnSHOP, Regal Hotel Group, Sanrio, Sino Group and Towngas, the agency won new accounts with Abbott, Dah Sing Bank, Henderson Group, L’Oréal Paris Group and Sino Group.

ⶖ㢜⑨㚃⪶厂⒔㑻佁䱨冊㜿ҷ㏚㯮㍘䚷䮚ゞ䦣䠋ҷ 㜇䩋婬僽ҷ梊嬥ひ◙╙㄀䏖媌⃫Ҹ 2014〃⁳⁉⓿巰㾀⏊䠓榔䡽⒔㑻欨㾾ᾼ啾䋳㶲㢘柟⋻▇䠓ӁCook for LoveӂҷPomPomPurin &Family㜿抌 ⥝ ᾼ ㅒ ⪶ ⤚ Ὴ 槛凥尤 ⃗ 僽ҷ SanrioӁHello Kitty Go Roundӂ㍘䚷䮚ゞҷ䠍ℂ㻐 ⑤梊ⳟ⛕⑨㍘䚷䮚ゞҷ⁴╙⷗卲㶞ₐ㫼佁䱨䦣䠋Ҹ 柳╚戵Ⅼ根桕⢧ҷCliniqueҷ欨㾾厹䰉ҷ欨㾾㝔䠋⷏ҷⵛ巹拡〦桕⢧䳘朆㢮ⴱ㏅⪥虇封⋻▇‵庞ㄦ桔⦈ҷ⪶㜿搏姛ҷ㇕⦉⋕㫼桕⢧ҷL’Oréal Paris╙ⅰ ☛桕⢧䳘⪩↚㜿ⴱ㏅Ҹ

customers. At the core of the agency’s offering is “digital everywhere”, a concept that is not just about social, ofﬂine or mobile, but about connecting the whole digital universe. Other key projects over the past year have included digital initiatives to operate Near Field Communications (NFC) in digital vending machines for key clients and a tailor-made Windows Mobile App for Microsoft Tech Day 2015 that allowed guests at the event to exchange their business contacts in just one tap via a smart NFC wristband.

柳―⫹ㄦひ◙媌⃫仓⎴䠓捠䓝⪥虇⪹。㺚佁仰Ⱑ汣桕⢧䠓⢧栙‵㟘怺㢏ℂ媌⃫⢧栙仓⎴䠓‣テҸ 封 ⋻▇ 㝋 2014 〃㔷 ⎉ ‡ ⑤ 䬽 ♐ 㕪榧卹㑜㯮 ӁVendoxӂ虇⁴╙憞㞝ⷤ䫉ⷞ⿤ӁCrystal Boxӂ虇䉉 ⴱ㏅⿅ℕ毩✫Ҹ Ӂ㜇䩋䊰埤ᾜ⢷ӂ㞾封⋻▇䠓㢜⑨㧇ㅒ虇憨↚ 㬑ㆄᾜ╹⢷㝋䫍″Ⱑ汣ҷ桱佩╙㻐⑤㝈棱虇‵㞾㜃 ↚㜇䩋ᾥ䛛䠓凾俺Ҹ 懝╊ᾏ〃䠓Ὴ嬐⃫♐⒔㑻⢷Ὴ嬐ⴱ㏅䠓㜇䩋摆 ⚽亊伀ᾼ懚姛慠⧃憩宙㐏姢䠓㜇䩋榔䡽ҷ⁴╙ᾏ↚ 䉉ㄽ恮䭠㐏㝴2015䐈媌䠓Windows㏚㯮㍘䚷䮚ゞ虇崢㻊⑤╒␯冔╾⁴䶰✽憞懝宇䨿慠⧃憩宙㠉劌㏚⿅ ℕ″㕪㫼⑨凾仰㝈ゞҸ

FINALIST PACIFICLINK IMEDIA

After securing gold in the Production Agency of the Year, PacificLink iMedia’s team has been rewarded with a finalist listing for Best Production Team. In 2014, the agency introduced the selfie booth Vendox, an interactive gift redemption machine and Crystal Box, a transparent screen showcase, to bring back the excitement to

Owned by: Independent Headed by: Moski Mok, CEO

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MOST OUTSTANDING CLIENT AGENCY PARTNERSHIP

GOLD DDB GROUP HONG KONG

DDB Hong Kong certainly deserves the crown in this new category that honours long-standing client and agency partnerships. It’s well-known that DDB has been the creative partner with some of the most highly coveted accounts in the market such as McDonald’s, ExxonMobil, PARKnSHOP, Vitasoy and TSL, to name but a few. McDonald’s, for example, has been DDB’s proudest client for almost four decades. Its marketing work for McDonald’s has been strongly recognised over the years at the MARKies, 4As, Cannes, HKMA and other major festivals.

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Highlights included earning McDonald’s a Grand Kam Fan in 2012, and two HKMA Marketer of the Year awards. The two partners have together won the Grand Efﬁe for three years in a row from 2012 to 2014, an award that no other McDonald’s partnership around the world has yet to achieve. Their deep relationship will continue as McDonald’s has earmarked a business reinvention globally, and DDB Hong Kong will continue to take a leading role in the journey to help McDonald’s achieve this global remit.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

憨↚㜿仓⎴姷㕩厖ⴱ㏅似㒐朆῔▗⃫杫⅑䠓ひ◙⋻ ▇虇⁙〃䠓捠䓝ㄦῊDDB)欨㾾*䠓䩉㞾⵵厂▜㴇Ҹ 䣍㏏◷䥴虇DDB)欨㾾*ᾏ䢃㞾ㄗ⪩欨㾾䥴▜♐ 䏛䠓␄㊞▗⃫⪴⃃虇⒔㑻瀴䜅⑭ҷ⥒⋚㩽儝⳩ҷ䠍 ℂҷ似⁥⬅ҷ岬䗭瀮䳘䳘Ҹ 瀴䜅⑭厖DDB)欨㾾*ᾏ䢃似㒐慠40〃䠓▗⃫杫 ⅑虇㞾DDB)欨㾾*㢏イ⁴䉉≁䠓ⴱ㏅ῚᾏҸ D D B) 欨㾾 * 䉉瀴䜅 ⑭ 媌 ⃫ 䠓ひ ◙ 䔁ㄦ ӁMARKiesⴲ≂榔䡽⪶䓝ӂҷ4Aひ◙⋻▇ҷう⥝⢚ 株ひ◙䵏ҷ欨㾾䴰䖕⶗㫼ⓣ㢒䳘ひ◙䓝榔䠓尜╾虇䜅ᾼ⒔㑻庞ㄦ2012捠⾕ひ◙⪶䓝ҷ╙⋸榔欨㾾䴰䖕 ⶗㫼ⓣ㢒〃〵⾑⧃䳥␒⁉♰⪶䓝Ҹ 桨㝈㢃㚫㏚㝋2012厂 2014憲倛ᾘ〃庞ㄦ名喁䓝虇瀴䜅⑭⢷ᾥ䛛▓⢿䠓⌅⁥▗⃫⪴⃃ㄭ㢹庞ㄦ憨 ↚䓝榔Ҹ 瀴䜅⑭⾁朚ⷤ⋷䖒㫼⑨捜㜃虇桨㝈䠓㾀┩▗⃫ 杫⅑ⶖ㢒個倛虇军 DDB)欨㾾*ⶖ個倛ⓣ␸瀴䜅⑭懣㎟⌅⋷䖒䡽㮨Ҹ

Owned by: Omnicom Headed by: Irene Tsui, general manager

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North Asia’s premier events awards is ﬁnally here ! Submissions deadline:

10 July For more information on the awards or entries, please contact Angela Tong at +852 2861 1882 or email angelat@marketing-interactive.com For sponsorship opportunities, please contact Josi Yan at +852 2861 1882 or email josiy@marketing-interactive.com

Campaign Awards 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Best Digital Integration Best Event – Consumer Best Event – Corporate Best Event – CSR Best Event – Government Best Event Production Best Event – Targeted Community Best Exhibition Event Best Experiential Event Best In-Store Event Best Media Event Best PR Strategy

13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24.

Best Product Launch Best Sponsorship Activation Best Sports Event Best Stunt Best Use of Limited Budget Best Use of Multi-Channel Best Use of Social Media Best Use of Venue Best Venue Most Creative Event Most Effective Event Most Innovative Event

Team Awards 25. Best Event Team – Agency 26. Best Event Team – In-House

27. Best Production Team

Individual Awards http://www.marketing-interactive.com/ mevents-awards/hk/

28. Rising Star 29. Event Star – In-House

30. Event Star – Agency 31. Event Agency Head 2015

MOST OUTSTANDING CLIENT AGENCY PARTNERSHIP

SILVER CMRS DIGITAL SOLUTIONS

The couple who bagged second spot for the Most Outstanding Client/Agency Relationship is CMRS and Harbour City. CMRS and Harbour City have walked through the social media journey since the agency’s founding stage. Top-of-mind campaigns include 100 years before the birth of Doraemon in 2012; the Rubber Duck

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emoticon campaign in 2013; and the SpiderMan and Snoopy campaigns last year. The agency also takes care of Harbour City’s vast social media channels – from Facebook, Instagram, Twitter, Tumblr, Sina Weibo to WeChat. Harbour City’s Weibo has been named the most influential HK Weibo channel for five consecutive years. The couple are no strangers to local and global marketing awards. The long list of awards include Marketing Excellence Awards, PR Awards, HK Arts Development Awards, HKMA, Effie APAC, International Council of Shopping Centres Awards in Las Vegas, AMEC Awards, Cannes Lion and Festival of Media Global Awards. On the talent front, CMRS owns a steady pool of talent to add to its competitive edge. Believing social media marketing is important work that requires a sharp instinct and knowledge in market trends, CMRS retains talent to assure the quality and continuity of work. Karen Tam, assistant general manager of promotions and marketing of Harbour City, has highly praised the agency’s “capability and excellence in social media marketing”. With the agency strengthening its video content offerings, expect more creative social initiatives in the coming years.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

CMRS厖㼆㾾⥝㚫㏚庞ㄦ㢏ℂ∠⎉ⴱ㏅虊▗⃫⪴⃃ 杫⅑仓⎴䠓搏䓝Ҹ 卹㎟䱚⁴ℕ虇CMRS厖㼆㾾⥝㚫㏚⌀㾰䫍″Ⱑ 汣㝔䮚Ҹ㢏⁳⁉⓿巰㾀⏊䠓㞾2012〃䠓Ӂ⪩⛵A⪱尤䚮⏜100〃䫼ӂҷ2013〃䠓灒吁⽷溷姷㉔䲵埮㻊⑤ҷ ⁴╙╊〃䠓墧塪Ⅿ╙▁␹㵣㻊⑤Ҹ 封⋻▇‵帯帻䴰䖕㼆㾾⥝䠓㏏㢘䫍″Ⱑ汣㫼 ⑨虇⒔㑻FacebookҷInstagramҷTwitterҷTumblrҷ㜿㻹ㄽⓩ╙ㄽⅰ虇㼆㾾⥝䠓ㄽⓩ‵憲倛‣〃娺寤䉉㢏 ⌆㄀榎␪䠓欨㾾ㄽⓩҸ 桨㝈㢃㞾䣍⪩㢻⢿╙⋷䖒⾑⧃㔷ひ䓝榔䠓⪶庞 ⵅ虇⒔㑻ҿMarketingӀ䠓Ӂ⾑⧃㔷ひⓢ弙⪶䓝ӂ╙ Ӂ∠⎉⋻杫⪶䓝ӂҷ欨㾾坬姢䠋ⷤ䓝ҷHKMA/TVB ∠⎉⾑⧃䳥␒䓝ҷ‭⪹Ⓩ名喁䓝ҷ㑘㜾似␯㜾⢚株庋䏸ᾼㅒⓣ㢒⪶䓝ҷAMEC Awardsҷう⥝⢚株ひ◙ 䵏ҷ⋷䖒Ⱑ汣䵏⪶䓝䳘Ҹ ♰⽴㝈棱虇CMRS㙐㢘䯸⴩䠓⁉㏜〺虇⁴Ⅼ㒐⌅ 䲅䎼⊹⑱ҸCMRS尜䉉䫍″Ⱑ汣䍮摆ㄗ捜嬐虇梏嬐 ⌆∨⶜⾑⧃強⑱䠓ⶥ摂䢃孉╙巟ⵛ䥴峧虇⡯㳳厃␪ 䛨⃞⁉㏜⁴䩉Ⅼ⽴⃫䠓幹亯╙╾㒐倛䠋ⷤҸ 㼆㾾⥝㔷ひ╙⾑⧃扷␸䖕俌伢䖕峩➘䗸⶜封⋻ ▇Ӂ⢷䫍″Ⱑ汣䍮摆㝈棱䠓劌␪╙ⓢ弙姷䖍ӂ‗⁴ 汧〵寤⊈Ҹ 样䣏 CMRS㄀䏖⋶ⵈ㢜⑨懁ᾏ㳴␯テ虇桨㝈⢷ 㢹ℕⶖ媌⃫㢃⪩⌆␄㊞䠓䫍″Ⱑ汣㝈㧗Ҹ

Owned by: Independent Headed by: Mark Chan and Ralph Szeto – managing partners

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MOST OUTSTANDING CLIENT AGENCY PARTNERSHIP

BRONZE RED FUSE COMMUNICATIONS

Red Fuse Communications and ColgatePalmolive have a client and agency partnership that is truly unique. For 31 years Colgate has turned to Red Fuse for a range of marketing duties, including advertising, media, digital, social, mobile, shopper marketing and dental profession communications.

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The agency covers its entire portfolio of brands in oral care, haircare, body cleansing, deodorants, dish soaps, laundry, household cleaners and pet food. Over the years as the marketing landscape has evolved so has the partnership. The Hong Kong ofﬁce acts as the lead agency for all marketing for Colgate-Palmolive in Asia, developing campaigns for 14 countries. To keep its structure simple, the agency has one P&L across all disciplines, ensuring no competition for revenue, so it brings the best possible team and solution to each project. The agency’s unique formula does not stop there. Red Fuse operates with Colgate on a staff buyout model, so 95% of its staff are fully paid for and no one is “counting the clock” on projects. It also receives an annual review from Colgate and has consistently topped any agency in the Colgate global system. Red Fuse started life with Y&R in 1984, but has extended to other WPP agencies over the years. Three years ago this culminated in the founding of Red Fuse Communications, combining teams from Y&R, MEC, Wunderman, VML and Grey Health. Today it boasts eight ofﬁces worldwide creating work for 200 countries.

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

Red Fuse Communications厖汧棁䃣ʠʠ㩤㲥ら䱚 ―䓷䐈䠓▗⃫杫⅑Ҹ ▗⃫31〃虇Red Fuse Communications䉉汧棁䃣㕟Kひ㹪⾑⧃㔷ひ㢜⑨虇⒔㑻ひ◙ҷⰡ汣ҷ㜇䩋ҷ 䫍″Ⱑ汣ҷ㻐⑤ҷ㼗幊冔䍮摆ҷ⁴╙䏨䭠⶗㫼憩宙Ҹ 封⋻▇帯帻♐䏛㝦ᾚ䠓㏏㢘╲勣崆䖕ҷ榼汽崆䖕ҷ怺汣㾔䃣ҷ柳卼␠ҷ㺦䨦␠ҷ㺦姲ҷⵅ䚷㾔䃣␠ ╙ⶄ䏸橮♐䠓♐䏛㫼⑨Ҹ ⾑⧃㔷ひ䘿⨒⪩〃ℕ伢㴆惘崙虇桨㝈䠓▗⃫‵ᾏ 㮲虇欨㾾愵‚埤䖍㎟䉉汧棁䃣ʠʠ㩤㲥‭㻁㏏㢘⾑ ⧃㔷ひ㫼⑨䠓帯帻㯮㭚虇⢷14↚⢚ⵅ䠋ⷤ㔷ひ㻊⑤Ҹ 䉉Ⅼ㒐䶰✽䠓㥅㭚虇封⋻▇㏏㢘䵓䜖⣖㔰䚷伀 ᾏ㖜䡙姷虇⁴䩉Ⅼ㸡㢘⎸䡙姬䰐虇䉉㵞↚榔䡽㕟K 㢏懸▗䠓⢧栙╙孲㸉㝈㧗Ҹ 封⋻▇䠓䓷䐈㝈䮚ゞᾜ╹㝋㳳ҸRed Fuse Communications 厖汧棁䃣ら䱚 ♰ ⽴㛅庋㮰ゞ虇95%♰⽴ㄦ⎿⋷扷圹捠虇䊰榗Ӂ呵↨ӂ榔䡽Ҹ 封⋻▇‵㔴╦汧棁䃣䠓〃〵⵸㥴虇᾵ᾏ䢃汧徭汧棁䃣⋷䖒亊伀㬫欥Ҹ Red Fuse Communications㝋1984⁴㕩儔ㅔ⎀ 弆ⵅ虇⪩〃ℕᾏ䢃㚃ⷤ厂⌅⁥WPP桕⢧䠓ⳟ⋻▇虇㢏仑㝋ᾘ〃⏜㎟䱚Red Fuse Communications虇ⶖ 㕩儔ㅔ⎀ҷⶩ㕩Ⱑ⁚ҷ⇘朏ҷVML╙Grey Health䠓 ⢧栙▗军䉉ᾏҸ䖍㟑虇封⋻▇⢷ᾥ䛛▓⢿宼䱚⋺↚ 愵‚埤虇䉉200⢚ⵅ␄⃫ひ◙Ҹ

Owned by: WPP Headed by: Shen Guan Tan, chairman and CCO

WWW.M A R K E TING- I N T ER A C T I V E. C O M

MOST OUTSTANDING CLIENT AGENCY PARTNERSHIP

FINALIST FLARE COMMUNICATIONS

Flare Communications’ small, but strong team of eight headed the ﬁnalists for Best Outstanding Client/Partner Relationship for its work with SK-II. The partnership has been going since

Owned by: Independent Headed by: Bastian Wong, founder and director

2006. The agency’s astounding work has been recognised by SK-II by owning the title of “P&G Agency of Record”. A top-of-mind project in the past year was the SK-II #ChangeDestiny campaign which aimed to maintain the brand’s market leadership in the industry. The agency led the project’s inﬂuencer recruitment, digital and content marketing as well as media liaison. The campaign was acclaimed at the MARKies Awards by snatching silver in “Best Idea – Public Relations”.

Flare Communications嬞㮰桥⶞虇⃕⋺⁉仓㎟䠓⢧ 栙⵵␪桓┩虇㌠坘厖 SK-II䠓▗⃫⋴戇㢏ℂ∠⎉ⴱ ㏅虊▗⃫⪴⃃杫⅑仓⎴䠓‣テҸ 桨㝈䠓▗⃫⭚㝋2006〃虇封⋻▇䠓⎉吁⃫♐ㄦ ⎿SK-II䠓尜▛虇᾵㎟䉉Ӂⶅ䃣伀䷛ひ◙⁲䖕ӂҸ ╊ 〃 ⌅ ᾼ ᾏ ↚ ⎉ 吁榔䡽㞾 SKIIӁ#ChangeDestinyӂ㔷ひ㻊⑤虇㝷⢷Ⅼ㒐♐䏛⢷姛 ⋶䠓⾑⧃榧⋗⢿⃜Ҹ封⋻▇帯帻㑪⑮⌆㄀榎␪䠓⁉ ⩺ҷ㜇䩋╙⋶ⵈ䍮摆ҷ⁴╙Ⱑ汣凾仰虇封㻊⑤㢃⢷ ӁMARKiesⴲ≂榔䡽⪶䓝ӂᾼ⫹ㄦӁ㢏ℂ㬑ㆄ͑͑ ⋻杫ӂ仓⎴䠓搏䓝Ҹ

FINALIST WUNDERMAN | AGENDA HONG KONG

Wunderman | AGENDA’s client servicing team partnered hand-in-hand with P&G and its multi-brands operations team to roll out their aggressive digital initiatives. Since April 2015, the team has led a wide range of initiatives, including content management

Owned by: WPP Headed by: Mike Leung, managing director

W WW. M A R KE TI N G- I N TE RACTI VE .COM

for Rejoice and Ambi Pur, a Regenerist Festive campaign for Olay and a websites revamp for 18 brands under the P&G Hong Kong and Taiwan umbrella. The agency team is headed by Maggie Tong, head of client servicing, while Eric Lin led P&G’s media and digital marketing. Wunderman| AGENDA had a total of 96 staff in 2014 with speciﬁc units of innovation, research and technology to comprehend their digital productions and innovations.

Wunderman | AGENDA䠓ⴱ㏅㢜⑨⢧栙厖ⶅ䃣╙㝦 ᾚ⪩↚♐䏛䍮懚⢧栙㚫㏚▗⃫虇㔷⎉⊹䭏䠓㜇䩋榔䡽Ҹ ㄭ2015〃⡪㢗朚⭚虇封⢧栙帯帻⪩↚㜇䩋榔䡽虇 ⒔㑻橓㥣╙Ambi Pur⋶ⵈ䴰䖕ҷOlayӁRegenerist Festiveӂ㔷ひ㻊⑤ҷ⁴╙ⶅ䃣欨㾾╙╿䇲㝦ᾚ18↚♐ 䏛䠓佁䱨冊㜿Ҹ封⢧栙䛀ⴱ㏅㢜⑨Ὴ䴰Maggie Tong 榧恜虇军Eric Lin⏖帯帻ⶅ䃣Ⱑ汣╙㜇䩋䍮摆㫼⑨Ҹ Wunderman| AGENDA㝋2014〃⌀㢘96▜♰ ⽴虇⎕䉉␄㜿ҷ䦣䰅╙㐏姢⌆汣✽⃜虇⁴㕟ⓖ⌅㜇䩋媌⃫╙␄㜿Ҹ

MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2015

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