Marketing Magazine HK - 2016 & Beyond

Page 1

THE ART & SCIENCE OF CONNECTING WITH CONSUMERS

HONG KONG

marketing-interactive.com

Transformers: Age of innovation

We’ve witnessed how Apple changed our views on digital devices, how Facebook rocked the way we communicated, or how Amazon upended the book industry.



編者的話

EDS LETTER

Lighthouse Independent Media Ltd. Printed in Hong Kong by Asia One Printing Ltd. For subscriptions, contact circulations at +65 6423 0329 or email subscriptions@marketing-interactive.com. COPYRIGHT & REPRINTS: All material printed in Marketing is protected under the copyright act. All rights reserved. No material may be reproduced in part or in whole without the prior written consent of the publisher and copyright holder. Permission may be requested through the Hong Kong office. Disclaimer: The views and opinions expressed in Marketing are not necessarily the views of the publisher. Singapore: Lighthouse Independent Media Pte Ltd 100C Pasir Panjang Road, #05-01 See Hoy Chan Hub, Singapore 118519 Tel: +65 6423 0329 Fax: +65 6423 0117 Hong Kong: Lighthouse Independent Media Ltd 1/F Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: +852 2861 1882 Fax: +852 2861 1336 To subscribe to Marketing magazine, go to: www.marketing-interactive.com SCAN TO SUBSCRIBE

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 1


2 M A RK ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

DE CE MB E R 2 015 / JANU ARY 2 016 MARK E TING HON G KON G 37


20 1 6 以 後 20 1 6 & B E Y O N D

4 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


20 1 6 以 後 20 1 6 & B E Y O N D

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 5










20 1 6 以 後 20 1 6 & B E Y O N D

1 4 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM



20 1 6 以 後 20 1 6 & B E Y O N D

1 6 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


20 1 6 以 後 20 1 6 & B E Y O N D

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 1 7


20 1 6 以 後 20 1 6 & B E Y O N D

1 8 M AR K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM





2 2 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


20 1 6 以 後 20 1 6 & B E Y O N D

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 2 3


20 1 6 以 後 20 1 6 & B E Y O N D

2 4 M A R K ET I N G H O N G K O NG 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


20 1 6 以 後 20 1 6 & B E Y O N D

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 2 5


20 1 6 以 後 20 1 6 & B E Y O N D

2 6 M A R K ET I N G H O N G K O NG 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM



20 1 6 以 後 20 1 6 & B E Y O N D

2 8 M AR K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


20 1 6 以 後 20 1 6 & B E Y O N D

WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

2 016 & B E YOND MARK E TING HON G KON G 2 9


20 1 6 以 後 20 1 6 & B E Y O N D

30 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

S PARK AWARDS S PE CIAL E DITION 2 015 MARK E TING HON G KON G 43


20 1 6 以 後 20 1 6 & B E Y O N D

32 M A R K ET I N G H O N G K O N G 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

OCTOB E R 2 015 MARK E TING HONG KON G 35


20 1 6 以 後 20 1 6 & B E Y O N D

34 M AR K ET I N G H O N G K O NG 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


WWW.M A R K ET I N G - I N T ER A C T I V E.C O M

OCTOB E R 2 015 MARK E TING HON G KON G 33


20 1 6 以 後 20 1 6 & B E Y O N D

36 M AR K ET I N G H O N G K O NG 201 6 & BEYO ND

WWW. MARK E TING-IN TE RAC TI VE . C OM


01

02

04

06 05 03

07

Asia Premium Solutions Ltd. Connects Brands with People.

08

14

13

10 09 11

12 01. Spaceman LED light 06. Stereo headphone 11. Bluetooth exible keyboard

02. Robot USB hubs 07. PU leather notebook 12. Bluetooth speaker

03. Universal travel adaptor 08. Touch roller pen 13. Slim power bank

Asia Premium Solutions Limited 13/F Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong

www.asiapremium.com.hk "A member of Asia One Communications Group"

04. PU leather tray 09. Ball pen 14. Eco mug

05. Multiple USB adaptor 10. Universal travel adaptor

T : +852 2889 2385 F : +852 2889 3837 E : contact@asiapremium.com.hk aps.asiaone



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.