THE ART & SCIENCE OF CONNECTING WITH CONSUMERS
HO O NG K ON ONG G
資生堂香港總裁 陳青青
MARCH 2016
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MARCH 201 6 MARK E TING H ON G KON G 1
2 M A RK ET I N G H O N G K O N G MARC H 201 6
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2 M A RK ET I N G H O N G K O N G FEBR UARY 201 6
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M A R K ET I N G H O N G K O NG MA R C H 201 6
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人物專訪
PROFILE
6 M A R K ET I N G H O N G K O N G MARC H 201 6
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人物專訪
PROFILE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HO N G KON G 7
人物專訪
PROFILE
8 M A R K ET I N G H O N G K O N G MA R C H 201 6
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人物專訪
PROFILE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HO N G KON G 9
人物專訪
PROFILE
1 0 M AR K ET I N G H O N G K O N G MARC H 201 6
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人物專訪
PROFILE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HO N G KON G 1 1
觀點
OPINION
1 2 M AR K ET I N G H O N G K O N G MARC H 201 6
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CEO 系列 CEO SERIES
1 4 M A R K ET I N G H O N G K O N G MA R C H 201 6
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CEO 系列 CEO SERIES
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HO N G KON G 1 5
快拍
SNAPPED
1 6 M A R K ET I N G H O N G K O N G MA R C H 201 6
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快拍
SNAPPED
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HON G KON G 1 7
專題報告
FEATURE
專題報告
FEATURE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HON G KON G 2 1
專題報告
FEATURE
2 2 M A R K ET I N G H O N G K O N G MARC H 201 6
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2 4 M A R K ET I N G H O N G K O NG MA R C H 201 6
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WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HON G KON G 2 5
2 6 M A R K ET I N G H O N G K O NG MA R C H 201 6
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WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HONG KON G 2 7
BEST MOBILE SOLUTION – EVENTS SILVER CLP Power Hong Kong Campaign Eco Home Tour “Smart Living • Smart Use of Energy” Agency Guru Online
GOLD China Construction Bank (Asia) Campaign CCB (Asia) Hong Kong Wine & Dine Festival “Share Your Happy Moment” Agency Guru Online
2 8 M AR K ET I N G H O N G K O N G MA R C H 201 6
BRONZE Ocean Park Corporation Campaign Summer Splash 2015 Agencies Metta Communications, MediaCom Hong Kong
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SURPASSING SOCIAL MEDIA CREATIVE MOBILE MEDIA VIDEO SOCIAL CRM
Hong Kong Stock Code : 8121 YOUR INTEGRATED DIGITAL MARKETING PARTNER web: www.guruonline.com.hk tel: 2388 3777 email: ad@guruonline.com.hk
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HONG KON G 2 9
30 M A R K ET I N G H O N G K O N G MA R C H 201 6
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CASE STUDY SPECIAL 2016
WWW.M A R K ET I N G - I N T ER A C T I V E.C E .C O M
MARCH 016 MARK MARKEETING TING HON HO NGG KON KONGG 35 31 FE B RU ARY 22016
32 M A R K ET I N G H O N G K O N G MARC H 201 6
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WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HON G KON G 33
34 M AR K ET I N G H O N G K O NG MA R C H 201 6
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MARCH 2 016 MARK E TING HON G KON G 35
36 M AR K ET I N G H O N G K O NG MA R C H 201 6
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WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
MARCH 2 016 MARK E TING HONG KON G 37
職埸
CAREERS
38 M A R K ET I N G H O N G K O N G MA R C H 201 6
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結語
LAST WORD
40 M A R K ET I N G H O N G K O NG MA R C H 201 6
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