Editorial Matt Eaton, Editorial Director matte@marketing-interactive.com Jennifer Chan, Senior Journalist jenniferc@marketing-interactive.com Apple Lam, Reporter applel@marketing-interactive.com Tracy Chan, Bilingual Sub Editor tracyc@marketing-interactive.com International Team Rayana Pandey, Editor (Singapore) rayanap@marketing-interactive.com Oliver Bayani, Editor (Philippines) oliverb@marketing-interactive.com Events Cathy Luk, Manager - Events Services cathyl@marketing-interactive.com Cindy Yeung, Events Producer - Awards cindyy@marketing-interactive.com Advertising Sales - Hong Kong Josi Yan, Sales Director josiy@marketing-interactive.com Sara Wan, Senior Account Manager saraw@marketing-interactive.com Advertising Sales - International Che Winstrom, Sales Manager (Singapore) chew@marketing-interactive.com Production and Design Shahrom Kamarulzaman, Regional Art Director shahrom@lighthousemedia.com.sg Evisu Yip, Senior Designer evisuy@lighthousemedia.com.sg Finance Evelyn Wong, Regional Finance Director evelynw@lighthousemedia.com.sg Circulation & Database June Tan, Senior Database Operations Executive junet@lighthousemedia.com.sg Management Tony Kelly, Managing Director tk@marketing-interactive.com Justin Randles, Publisher jr@marketing-interactive.com
SCAN TO SUBSCRIBE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 1
22
22
2 M A RK ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
years Gold Award
years 8 0 4 HK$68 R 201 ER BER VEMB NOVEM
30
Things
to Enjoy Being
Alone
° 36p0 py
ha lif生活e
生活家的廣角 找尋他鄉
sweet fine day interview
Kat Graham
吸血之魅
o球 s好m o e 好愛地 c r i insp
HOW TO WEAR BOLD COLORS?
fashion focus
色配搭
牛仔布 奢華登場
薛凱琪
䫖不走 的浪漫幻想
wrapped in
L VE
ever J a c ket F cosmo man
RubberBand
一顆不變初心
bride
ww ww
OCTOBER 2014 HK$35
花樣少女 戀愛經
顏卓靈
Classic Yet Trendy
Love
時尚新娘髮型化妝
s ity idea celebr 新娘造型 打造星級
Wee d d i n g W
Memo
OCTOB
送
ER 201 4
e
The Blossom of u
www.cosmopolitan.com.hk
Silve Awardr For advertising enquiries, please contact us at advertising@cosmopolitan.com.hk
4 M A R K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
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
111010001101101
00101010110111000111100011110000100011011010101010101010010011010110101010 DIGITAL 01010101010101111010101111101000111110100011101010111110100011111001110001 CAMERAS
011010101010100
01011111010001111101101011110101010011110010001111001000111100011101010101 3,000
111101000111100 IN JUST
01010100011110001111000011110001111000011110001111000011101100010001010101 11011110101100010101010001101010101101010101000111110011101000110101010101
111100001000100
01011101010110101011001101010100010011110001111000010001000101010110111101 ONE DAY, HOW 10110101010001001111000111100001000100010101011011110111101011000101010101
101111010110001 MANY PEOPLE OF
00100100011000100111001001011011000100111101001010111101010110110011110101
010101010101010
01100010011110100101011111110001111000011100110010100110101101010101010010 HONG KONG WERE NBA 10101011111010001111001110011110001111001101011001010100011000110000011101
101011001010110
INTERESTED IN 4,000 10100100110001001101011100100111000011101101111101000010001000101010110111 11010110001010101010001101010101010101010111010100010110011010110101010101
010110110101010 YOUR PRODUCTS?*
00010101010110101111010100101110001010101011010111101011100101010101101011
111000111101010
01010111010001101101000101010110111000111100011110000100011011010101010101 AUTOMOBILE 4,000 10011010110101010101001010101010101111010101111101000111110100011101010111
110100010101011
00011111001110001110101011111010001111101101011110101010011110010001111001
010010101010101
11100011101010101110101010100011110001111000011110001111000011110001111000 01100010001010101101111011110101100010101010001101010101101010101000111110 01000110101010101010101011101010110101011001100101010101010111010100010110 10110101010101011100010101010110101111010100101110001010101011010111101011 01010101101011110101010111010001101101000101010110111000111100011110000100 11010101010101010010011010110101010101001010101010101111010101111101000111 00011101010111110100011111001110001110101011111010001111101101011110101010 TRAVEL TO ASIA 10010001111001000111100011101010101110101010100011110001111000011110001111 SMARTPHONE & 18,000 11110001111000011101100010001010101101111011110101100010101010001101010101 TABLET 19,000 10101000111110011101000110101010101010101011101010110101011001101010100010 10001111000010001000101010110111101111010110101010001001111000111100001000 10101011011110111101011000101010101010100100100011000100111001001011011000 11101001010111101010110110011110101100101100010011110100101011111110001111 HEALTH & BEAUTY 11100110010100110101101010101010010101010101011111010001111001110011110001 5,000 01101011001010100011000110000011101101010100100110001001101011100101110010 TRAVEL TO EUROPE 12,000 0101110010011101001110000111011011111010_
Imagine the data we have on your audience for an entire month! Exponential provides advertising intelligence that turns data into action enabling smarter marketing decisions. We combine media, data and technology to help advertisers find their perfect audience and reach them across display, video and mobile media at a global scale. +852 2824 8315 | www.exponential.com | jason.tsang@exponential.com *Data shown above indicates the number of unique users across the eX Advertising Intelligence Platform who were interested in that category or brand in Hong Kong in a single day in July 2014
Exponential Divisions
6 M A R K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 7
8 M A R K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 1 1
1 2 M AR K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 1 3
1 4 M A R K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
1 6 M A R K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
市務總監專題
CMO FEATURE
“I would like to see CMOs take back the responsibility to think broadly in terms of things like customer experience, sales and product design and gain increasing importance at the top table.” 「我希望市務總監能夠重擔以宏觀的角度 去考慮客戶體驗、銷售及產品設計等問題的責任, 並且成為更重要的決策人。」
2 0 M A R K ET I N G H O N G K O NG NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
市務總監專題
CMO FEATURE
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HO N G KON G 2 1
編輯飯局
OUT TO LUNCH
2 2 M A R K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
2 4 M A R K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HONG KON G 2 5
2 6 M A R K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
Overall Magazine of the year
Newspaper of the year
1. Next
1. South China Morning Post
2. CAPITAL WEEKLY
2. Apple Daily
3. Ming Pao Weekly
3. Hong Kong Economic Times
4. Milk
4. Headline Daily
5. U Magazine
5. Hong Kong Economic Journal
6. Cosmopolitan
6. Ming Pao
7. Sudden Weekly
7. Oriental Daily News
8. East Magazine
8. Sing Tao Daily
9. Economic Digest
9. am730
10. TIME
10. Metro Daily
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HONG KON G 2 7
2 8 M AR K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
ELLE---- the definitive style magazine of the year
SEXY, STYLISH, SPIRITED SCMP Hearst Hong Kong Limited WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
www.elle.com.hk
NOVE MB E R 2 014 MARK E TING HON G KON G 2 9
30 M A R K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M AR A R K ET I NG N G - IN I N T ER A CT C T I V E.C O M
NOVE MB MBEE R 2 014 MARK EETING TING HO H ON N G KON KO N G 31
32 M A R K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 33
34 M AR K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
'PMMPX VT
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 35
36 M AR K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 37
38 M A R K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
40 M A R K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 41
42 M A R K ET I N G H O N G K O NG NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
Creating Life Excitement DARIZI's mission is to BRING EXCITEMENT TO PEOPLE'S LIVES, inspiring them to enjoy every "BIG DAY" and embrace every precious & exciting moments in life. Through our magazine, website, research, social network and powerful events, Darizi provides its affluent readers with the community, solutions & strategies they need to thrive.
Please screen the QR code for more details on our official website.
44 M AR K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 45
46 M AR K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
Lighthouse Events, the events management division of Lighthouse Independent Media, has been bringing Lighthouse’s conferences, awards shows and internal meetings to life since 2006 - over 40 events annually in multiple formats through numerous markets across Asia. Staffed by a team of experienced and dedicated event professionals, Lighthouse Events is commited to understanding and delivering its clients’ strategic objectives. Lighthouse Events has the expertise and experience to conceptualise and manage any customised event, making sure its clients’goals are met on every occasion. Call us if you need a partner for:• Venue Sourcing • Destination Management • Event Conceptualization • Supplier Management
• Registration Services • Branding & Graphic Design • Event Production/Logistics Support
Contact us with your event brief today.
MARKETING INSIGHT
48 M A R K ET I N G H O N G K O NG NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
MARKETING INSIGHT
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 49
5 0 M AR K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 5 1
5 2 M AR K ET I N G H O N G K O N G NOVEMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
WWW.M A R K ET I N G - I N T ER A C T I V E.C O M
NOVE MB E R 2 014 MARK E TING HON G KON G 5 3
5 4 M A R K ET I N G H O N G K O NG NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
Asia Premium Solutions Ltd. Connects Brands with People.
Asia Premium Solutions Limited 13/F Asia One Tower, 8 Fung Yip Street, Chai Wan, Hong Kong
T F E W
: : : :
+852 2889 2385 +852 2889 3837 contact@asiapremium.com.hk www.asiapremium.com.hk aps.asiaone
5 6 M A R K ET I N G H O N G K O N G NOV EMBER 201 4
WWW. MARK E TING-IN TE RAC TI VE . C OM
The ultimate city magazine in Hong Kong is now available on iPad. Get the latest insider insights from wining and dining to shopping and lifestyle to travel, music and the arts.
timeout.com.hk