a MarketOnce company Closer Look Book/// Business Solutions Business Solutions ISSUE No. 2022/23 www. dmedelivers .com
THE REMARKABLE DME DELIVERS | CONNECT
HAPPENS HERE
06 20 10 24 16 28 08 22 14 26 18 30 DME DELIVERS | CONNECT Content 10 14 18 DME Connect is the easiest way to create, manage, print, and disperse your company’s custom marketing and promotional products. There are many reasons to get connected with DME Connect, but these will be your favorite. Built to handle direct-mail, emails, PURLs, corporate apparel, promotional products, employee kits, and anything else your company needs. How DME Connect Works Why DME Connect? DME Connect Products DME DELIVERS.COM Introducing DME Connect DME Connect makes marketing easier. Printing & Production We have the best printing technology in the business. How DME Connect Works Create, manage, print, and disperse your company’s custom marketing and promotional products. Large Format Printing Display your message anywhere and on anything. 4 Reasons to Enter the World of W2P Ready for hassle-free marketing? Custom Apparel Dress your best in your organization’s custom apparel. Why DME Connect? Discover the DME Difference. In-House Production Focus on growing your business, we’ve got all of your other production and fulfillment needs covered. Who Should Use DME Connect? DME Connect is so versatile and customizable, that it helps any business grow and achieve its goals. Partners in SuccessProduct Possibilities on DME Connect From postcards and direct-mail to emails, PURLs, business cards and even corporate apparel. Multi-Channel Marketing DME Connect can help you facilitate your own multichannel marketing campaigns. There are two moments in marketing right now and too late 4 | DME CONNECT
OUR WEB TO PRINT STORY We take pride in being a one-stop provider for print and marketing initiatives. We’re a data driven direct marketing firm. To evolve our own sales and marketing efforts, we realized we needed a solution for our web-to-print platforms in both the B2B and B2C marketplaces. We quickly found that we were constrained by insufficient third party software…so we built our own. Our goal was to create a platform and user experience that leverages our passion and embraces what we do best, service our customers.
DME HEADQUARTERS DMEDELIVERS.COM | PPILOYALTY.COM
D irect marketing is constantly evolving. Our 30+ years in the industry has taught us one very important thing. The message and creative strategy that worked last week will not always work next week. It certainly will not work for the next client or industry. Successful marketing requires hard work, and plenty of thought–equity. We understand the correlation between effort and results. Our approach to every direct marketing challenge is a perfect blend of the empirical (learn from the past), the theoretical (embracing trends) and the pragmatic (it just makes sense). DME is a leader in the industry because we deliver consistent results—consistently! The company—DME is a nationally recognized and innovative leader in the direct marketing industry. Our persistence and constant need to succeed on behalf of our clients keeps us well out in front of our closest competitors. We are a direct manufacturer and distributor of all of our products and programs which can provide you and your organization with significant cost savings.
DME understands that it is not a “one size fits all” world when providing solutions to the marketplace. To address this, we have made a large portion of our platform configurable. we are not using off the shelf software which can limit an implementation of a web to print platform. We develop the right platform tailored to your specific needs. End of story.
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All rights ACHIEVEreserved. MORE
DMEDELIVERS.COM Delivers, LLC.
INTRODUCTION
DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility.
DME CONNECT 6 | DME CONNECT
ordering, job ticketing, fulfillment and distribution across corporate print centers. New Opportunities
by
Industry statistics show the need for web to print solutions is rapidly growing. Create fresh lines of business and generate additional revenue sources by drastically reducing the time producing materials by automating the process of personalizing content and imagery. business needs a to print solution for internal external solutions enable strategic management
Whether your
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purposes, we’ve got you covered. Our
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Web to print solutions reduce costs achieve higher productivity automating processes,
and distribution. DME CONNECT | 7
REASONS TO ENTER WORLDTHEOF WEB-2-PRINT Brand Consistency Achieve brand consistency through DME Connect and increase the value of your brand. Maintain corporate brand guidelines and gain marketing efficiency via intelligent, marketing templates that specify what content and images can be customized and what assets remain static. 24/7 Digital Storefront With DME Connect, your business materials become accessible 24/7, 365 days of the year. Acting as a consolidated repository for all marketing materials, DME Connect hosts all marketing assets, links internal workflows and consolidates ordering processes.
Increased Efficiencies
or
INTRODUCING DME CONNECT DME Connect provides a cloud based, integrated Web to Print solution that supports organizational print needs with decentralized sales & marketing needs. In other words…we make marketing easier. 8 | DME CONNECT
DME CONNECT delivers your brand’s greatest assets Web to Print—Simplify your Business Our proprietary Web to Print platform provides 24/7 access to your own customized storefront. Our online print portal improves your workflow, expands your product offering, and allows your employees or customers to quickly order printed products on-demand. No Servers, No Development Effort DME Connect’s software as a service (SaaS) model gives you a speed to market strategy with minimal investment or impact on in-house resources. We host the site, configure your products, route orders, and send confirmations. We do the work. You reap the efficiencies. The One-Stop Shop Our proprietary Web to Print platform, DME Connect, is a single one-stop shop for all of your marketing and printing needs. DME Connect is perfect for franchise organizations, schools, or any organization with multiple units that need to centralize their printing and promotional needs. Performance, Reliability, and Scalability Your business needs to be accessible. Enjoy real-time creation, printing and management of fixed, versioned, and variable data products. When you streamline all marketing, creative, production, fulfillment and distribution processes, the cost-savings and efficiencies are endless. DME CONNECT DME CONNECT 1—Grows your business 2—Reduces marketing costs 3—Engages target market Learn more about how DME Connect can help your business ACHIEVE MORE. Schedule a demo today! The quick 1–2–3 DME CONNECT | 9
DME CONNECT is our proprietary platform which makes ordering your custom marketing and promotional materials as easy as select, submit, and ship! DME CONNECT works on all devices and screen sizes. HOW WORKS DME Connect is the easiest way to create, manage, print, and disperse your company’s custom marketing and promotional products. 10 | DME CONNECT
1 2 3 LOGIN SCREEN HOME PAGE PRODUCTS PAGE Your personal DME Connect platform is secured and requires login credentials. Only your specific users can gain access to your platform. Your home page gives you access to everything that your company needs, from: brochures, business cards, postcards, posters, flyers, promotional products, apparel and even emails and videos. With DME Connect, all of your personal marketing and promotional items are now conveniently located in one spot. Products can be filtered by type, format, season, theme, or any other category your company may need. DME Connect is fully customized to your needs! Your brand is always protected and secured. Don’t have any marketing or promotional products? Don’t sweat it! Our award-winning creative team can handle any challenge you throw at them. Everything your company needs—at your fingertips! DME CONNECT | 11
4 SHOPPINGPRODUCT CART
When a product is selected, you are brought to its product page. From here, you are given a description about the item, how and when to use the item, pricing information, and its print specifications. See every detail—you may preview an item to see an expanded
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7 8 OUTCHECK OPTIONS ORDER DETAILS During check out, you can submit your own shipping address, choose from a predetermined list, or if you are purchasing direct mail, we ship straight to all of your customer’s mailboxes! DME Connect accepts all major forms of payment including credit cards, purchase orders (POs), payroll deduction, or account invoices. Congratulations! You completed your custom marketing collateral order. Whether you need corporate apparel, brochures, emails, or anything else that your company wants—it’s the same easy steps! DME Connect lets you configure predetermined shipping and payment options for your users—ordering your products is as easy as select–submit–ship! With DME Connect, you can have the option to review and approve all orders placed by other users. Voila! Pretty easy, right? Call to schedule a demo today to learn how easily DME Connect can save you time, stress, and money. 386–271–3000 DME CONNECT | 13
As if there haven’t been enough reasons already? 14 | DME CONNECT
There are many more reasons to get connected with DME Connect, but these will be your favorite. Reduced marketing and operating costs No need to deal with the hassles of inventory or andConsolidatesstorageallmarketingpromotionalproductsinoneconvenientplace It’s a modern tool for a modern world Your dedicated Account Manger can help you every step of the way No limits on the number of products you want available on your platform No servers, no development, hassle-free setup We configure, print and deliver all products Products can be customized to individual needs No marketing or have old collateral? Our creative team can help you fulfill your vision Controlled access to your platform protects your brand Absolutely no hidden costs ∞ $ $ THE DIFFERENCE Problem We’re a small company and don’t have an I.T. Department. Solution With DME Connect, we are your I.T. Department! We do all of the technical work for you including coding, programing, hosting, and implementation. Problem My company doesn’t have any marketing collateral. My company has old collateral and I want to refresh our brand. Solution Our award-winning creative department is not only an extension of your team, they are your partner for success. Let them design your collateral to meet your exact vision. Problem I want to make sure that our sales department is using our brand correctly. Solution DME Connect protects your brand. Only your specific users can gain access to your secure platform. Users can only select items from your pre–approved list. No longer do you need to worry about rogue employee marketing. Furthermore, we program only the sections you want customized on each piece ensuring that your brand is always represented correctly. Want to proof items before placing an order? No problem. DME Connect allows users to download and print proofs to share in the office before submitting their order. You can also approve orders once they have been submitted by other users—helping control rogue spending. DME CONNECT | 15
Dare we say everyone? WHOSHOULDUSE 16 | DME CONNECT
Call today 386–271–3000DME
Chris—Chief Marketing Officer for One Yoga Studio
DME Connect is so versatile and customizable, that it helps any business grow and achieve its goals. Below are a few successful scenarios. get connected with DME Connect?
Chris is the Chief Marketing Officer for One Yoga Studio, a national yoga studio franchise. When new franchise locations open, he can easily send New Location Starter Kits from DME Connect to the new location which includes banners, brochures, catalogs, office supplies and branded promotional items to giveaway at their grand opening event. Chris’ favorite feature about DME Connect is that he can trust each franchise location to run their own marketing campaigns and that One Yoga Studio’s brand guidelines will always be followed.
Ready to
Tonya is an HR Director for Sonic Systems, a hearing-aid retailer and manufacturer. When new employees are hired, she loves that she can easily order an Employee Welcome Kit which contains their uniforms and all of their custom new hire documents from DME Connect which greatly streamlines the on-boarding process. Tonya is thrilled that her employees can order their own business cards, name tags, company branded pens, hats, and lanyards from DME Connect. The versatility of DME Connect gives her more time to focus on other important tasks.
Alana owns several coffee shops in different metropolitan areas in the midwest. She utilized DME’s creative team to give her branding a much needed boost of caffeine. She uses DME Connect to send coupon postcards in targeted areas in each metropolitan market. Her favorite feature of DME Connect is that she can send email blasts to all of her markets directly through her platform without needing to be tech-savvy. DME Connect is also the easiest way for her site managers to order custom branded mugs for each of their locations.
to get started
Alana—CEO Midwest Coffee House
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Tonya—HR Director for Sonic Systems
Alana travels to all of her different locations and appreciates that DME Connect handles all of her fulfillment and inventory.
WrappingPostcardsPostersPaper Coupon ProductBannersMailersSheets BusinessCatalogsCardsFlyers NewBrochuresCalendarsEmployee Kits PRODUCT POSSIBILITIES ON No Inventory Hassles At DME, we handle all of the printing, production, kitting and fulfillment so you no longer need to deal with the everyday headache of managing your own inventory. Most items are produced on-demand eliminating any waste that might occur from bulk orders. No Limits DME Connect is your personal platform. It is built from the ground up to fulfill your needs. That includes the endless amount of products your company needs to have readily available to be successful in today’s fast-paced marketplace. DME Connect can handle direct-mail, emails, PURLs, corporate apparel, promotional products, employee kits, and anything else your company needs. 18 | DME CONNECT
CustomerCanInvitationsCoolersLollipopsEventSignage DrawstringStationaryBackpacksGreetingCardsMenus Corporate Apparel Office Supplies Store/Location Signage Table and Shelf Talkers Window/WallYardDrinkwareSignsClingsEmailsandPURLs Don’t see it here? We only have so much paper in this book, so this is just scratching the surface of what you can order through DME Connect! Is your company ready to save time and money? Call us today to get started on your own DME Connect platform. DME CONNECT | 19
Get more from your current and future customers Our continuing goal is to shorten the gap between conversation and conversion. Creating excitement and urgency, while showing value and relevancy, is the key to a high conversion rate. Segmenting your data based on customer information, simple behaviors, or detailed purchase patterns, fosters the opportunity for more in-depth communication. An effective Multi-Channel marketing strategy, like our recent work with the University of Florida F–Club transforms ideas into actions. Direct Mail How often to do check your mailbox? You will notice overall mail volumes are down therefore less clutter means competing for customer attention is now easier than ever. Marketers win…if you know how. We strategically build attention getting solicitations to increase your membership and keep them engaged while meeting budgets and generate positive ROI. MARKETING MULTI–CHANNEL Donor:Donor:Donor:Name:Sport:Name:Sport:Name:Sport: Michelle Women’sNever Golf Jon BaseballCurrent David FootballLapsed LIBRARYASSETVARIABLE EFFORTLESSLY POWERED WITH DME CONNECT CONVERSION 20 | DME CONNECT
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A PURL is a personalized URL, or a campaign landing page, that is personalized to the individual. Not all your customers or prospects are created equal. A PURL offers the ability to serve additional information that enhances mail and email, reinforces the CTA, and increases your chance for conversion.
A standard website can report on a macro level while a PURL is trackable at the individual level, reporting on the activity of each and every donor.
Personalized URL (PURLs)
Email As email volumes continue to grow, recipients grow increasingly fickle about the emails they pay attention to. How do we cut through the clutter? After finding an attention grabbing subject line, the keys are proper segmentation, messaging that speaks to each customer and a clear-call-to-action (CTA). We firmly believe that integrating email into your strategically designed marketing campaign will reinforce the direct mail campaign to add to conversion and the bottom line of your organization.
@ LIBRARYASSETVARIABLE LIBRARYASSETVARIABLE CONVERSION CONVERSION DME CONNECT | 21
CUSTOM APPAREL 22 | DME CONNECT
Our Apparel Division supplies a full line of screen printed and embroidered custom apparel wear. We have thousands of garment choices and a wide array of name brands to choose from including t-shirts, sweatshirts, hats and more. We offer a variety of materials such as 100% cotton, 50/50 and other blends, as well as a full line of performance options. Our in-house printing services offer you the latest in screen printing and embroidery technology to ensure the fastest turn times and the best pricing in the industry. Have something specific in mind? We can custom manufacture many garments and accessories to fit your brand’s exact vision and needs utilizing our exclusive OURBRAND apparel. Schedule your custom art & apparel project time today! Your Dress BESTDME CONNECT | 23
Printed with our HP Indigo 12000 Digital Press 24 | DME CONNECT
S ince 1985, DME Delivers has surpassed the needs for direct mail and printing of customers nationwide. We are not your ordinary print shop. DME Delivers continually invests in innovative technologies to offer direct mail and printing solutions that drive conversion and save you money. We guide your campaigns from inception to conversion. Our facilities house the highest quality digital printing technology available. Our machines are powerful, fast, flexible, and efficient—we print and fulfill millions of pieces of direct mail each and every year. Our superior-quality printingStandardtechnologyprinting Never compromise on quality. DME CONNECT | 25
LARGE FORMAT PrintingAND ENVIRONMENTAL DME VISUAL 26 | DME CONNECT
IF YOU CAN IMAGINE IT, WE CAN PRINT IT We now offer large format design and printing with specialization in environmental design, graphic vehicle wraps, and point-of-purchase retail product displays. Technology continues to improve the large format printing industry which is why we pride ourselves on staying up-to-date with the latest advancements. We print thousands of square feet of vinyl a day using the latest state-of-the-art, digitally direct equipment which means your large-format digital prints will be clean, sharp, completed and delivered on time at a price that doesn’t break the bank. Our in-house design, printing and installation capabilities turn projects out on time and within budget, and we’re specialized to cater to a diverse clientele. Go ahead, throw your most unique and ambitious design, print, and installation ideas at us. Challenge our design and estimating team today. FROM STICKERS TO TRADE SHOW DISPLAYS, TO LARGE-SCALE ENVIRONMENTAL DESIGN, WE CAN PRODUCE CUSTOM VISUAL PRODUCTS THAT WILL ELEVATE YOUR BRANDING AND HELP YOU MAKE A LASTING IMPRESSION.FIELDEVERBANK GEORGIAVS.FLORIDA FloridaforinstallationanddesignenvironmentalStadium Field.BankEveratgameBulldogsGeorgiaVS.Gators FLORIDANORTHOFUNIVERSITY environmentalcampusandfacilitiesAthletic installation.anddesign DME CONNECT | 27
SIGNS AND BANNERS Whether you need a specialty banner for just one event or an acrylic sign that can last as long as your building does, we can make it happen for you. We commonly print on 30 different materials and that is continually growing due to our relentless commitment to growth and technology. DISPLAY YOUR BRAND ANYWHERE A–FRAME SIGNAGE ACRYLIC SIGNAGE CABLE MOUNT SYSTEMS COROPLAST POPULARSIGNSSIGNS AND DISPLAYS CORRUGATED SIGNS & DISPLAYS FREE–STANDING SIGNS MAGNETIC SIGNS METAL ACM SIGNS MESH ROUTEreDRETRACTABLEBANNERSBANNERSLETTERSAND SIGNS VINYL BANNERS OUTDOOR SIGNAGE MOUNTED ACRYLIC SIGNS Routered LETTERS AND SIGNS 28 | DME CONNECT
CABLE MOUNTED SIGN SYSTEMS MESH BANNERS Coroplast SIGNSMetal acm signs VINYL BANNERS DME CONNECT | 29
custom
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CUSTOMPACKAGING
First impressions are everything. Custom designed packaging is highly visible, memorable, and advertises for you, even when you’re not there to talk about your product in person. With a well-designed package, your members will see you as a valued brand. a designed box
The University of Miami elected to combine our powerful FANatical imagery with our eyecatching Beat Box program. Beat boxes are a fun way to get your fans involved in each game but when they see their name hidden on the exterior of their box, fans will freak! This personal gift is sure to leave a lasting impression. DME recognizes that an eye-opening design along with a first-class presentation will create a memorable experience before the recipient even opens the box.
See your brand on
UNIVERSITY OF MARYLAND • TERRAPIN CLUB MEMBERSHIP GUIDE 12" x 6" Full-color Box with Wrap Around Sleeve, 6” x 9” Mail Packet, Metal License Plate Frame, Season Ticket Holder Card (with Personalization), Schedule Magnet UNIVERSITY OF CENTRAL ARKANSAS • UCA ALUMNI CLUB BEAT BOX 8” x 4” Full-Color Beat Box, 5 Unique Tailgate Cups OUR SUCCESSRECENT DME CONNECT | 31
DME is a full service direct marketing strategy services and production provider. DME delivers success utilizing our full array of leading edge capabilities, all of which are found in–house in our state–of–the–art Daytona Beach, Florida production facilities. Our services include: integrated campaign strategy, awardwinning creative services, digital print, web-to-print (W2P), reporting, data strategy & segmentation, variable data personalization, production, finishing, and more. Fulfillment Services Experience DME’s eye-catching deliveries arriving in your customers’ mailboxes and on their doorsteps today! Our experienced finishing and fulfillment teams provide you and your customers with accurate packaging that arrives on time. Among the services we offer are: warehouse & distribution, pick & pack fulfillment, and kitting. Whether you require large quantities of product for quick pick and pack, just-in-time inventory for e-commerce fulfillment, or a variety of promotional products for custom kitted mail campaigns, DME will effectively employ the best strategy for your project needs. Logistics are what we do so you don’t have to. 32 | DME CONNECT
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Kitting Kitting is the process of taking multiple components and combining them to create a marketing package. Start with a diecut mail piece, add a license plate, decals and a team schedule, and you have a collegiate stewardship package. Or a folder, brochure and a business card. Now multiply a kitted package by 25,000 that is part of a direct marketing campaign, needs to deploy in 4 days and you have the need for an experienced team that follows the logistics handbook.
DME has the team, and processes to successfully handle any type of kitted campaigns.
All production is done at our headquarters in Daytona Beach, FL.
Warehouse and Distribution
Safely give your inventory a good home with DME’s state-of-theart warehouse and fulfillment center. Among our benefits: climate-controlled warehouse, noncombustible construction, barcoded locations, real-time data reporting, shipping/mailing/freight service, and automated email alerts on inventory levels.
Pick and Pack Fulfillment No matter where, or how, your order fulfillment needs are generated, DME has fulfillment process management procedures in place that ensure efficiency, speed and accuracy. We receive orders daily by e-commerce stores, automated portals, email, phone and fax and they are quickly entered into our system for dispatch to the appropriate team for processing as well as for inventory management and tracking. From there our highly-trained staff picks, packs and ships with the accuracy and precision you have come to expect.
Cutsomized Yard Banners The most cost-effective alternative to traditional yard signs. Generate excitement while simultaneously increasing brand exposure. The Yard Banner can be custom tailored to fit your needs. We even handle all of the production, packaging and shipping for you! RETRACTABLE BANNERS Our retractable banners are the most versatile portable display on the market, custom printed for you. These are the best starting point for any trade-show-bound brand. CORRUGATED SIGNS and DISPLAYS Economy folding A-frame sign holders for indoors and outdoors. Lightweight, collapsible, and perfect for displaying changing graphics. Stand out with Large format printing 34 | DME CONNECT
Let Us handle It! FULFILLMENT: Our fulfillment team expertly manages all aspects of order fulfillment and logistics. We can handle it all, from design, printing, assembly and kitting, to even gift wrapping and shipping! Have a special need? We have that covered too. FREIGHT QUOTES: We can provide freight quotes for orders shipping to anywhere in the continental United States. These are approximate and for estimation purposes only. We can also provide quotes for international shipments. LTL quotes available upon receipt of written requests. USPS SHIPPING & IN HANDS DATE: $4 (K) handling charge per box, plus the actual cost of freight. We reserve the right to ship via an expedited method to meet any “event date” or “in hands date” listed on a purchase order. DME CONNECT | 35
E: hello@dmedelivers.com | P: 386-271-3000 2441 Bellevue Avenue • Daytona Beach, Florida 32114 Contact us. © MarketOnce, LLC. All rights reserved. Market Research Digital Marketing Direct Marketing www.roirocket.com www.eaccountable.com www.dmedelivers.com www. dmedelivers .com
