a MarketOnce company Closer Look Book/// College Athletics College Athletics ISSUE No. 2022/23 www. dmedelivers .com
DME DELIVERS | GO GAMEDAY 8 16 26 In The UniversitySpotlightofMiami Season Ticket PackagingHolder Gameday Premiums Our Clients and Partners SeasonFanaticalStewardshipInSolicitationstheSpotlightPhotosTicketHolder Packaging Donor Appreciation Gifts SeasonCustomMallSystem™PackagingTicketHolder Gifts Gameday Premiums Large Format Printing161410864 302624222018 Contact us today hello@dmedelivers.com 386.271.3000 www.dmedelivers.com 2 | a closer look
DMEDELIVERS.COM | DMEVISUAL.COM
DME’s eleven–acre main complex is centrally located in Daytona Beach, Florida. We provide end–to–end direct marketing services from a single location. Everything from strategy through production and fulfillment takes place on–site at our Daytona Beach facility. HEADQUARTERS
DME
D irect marketing is constantly evolving. Our 30+ years in the industry has taught us one very important thing. The message and creative strategy that worked last week will not always work next week. It certainly will not work for the next client or industry. Successful marketing requires hard work, and plenty of thought–equity. We understand the correlation between effort and results. Our approach to every direct marketing challenge is a perfect blend of the empirical (learn from the past), the theoretical (embracing trends) and the pragmatic (it just makes sense). DME is a leader in the industry because we deliver consistent Theresults—consistently!company—DMEis a nationally recognized and innovative leader in the direct marketing industry. Our persistence and constant need to succeed on behalf of our clients keeps us well out in front of our closest competitors. We are a direct manufacturer and distributor of all of our products and programs which can provide you and your organization with significant cost savings. We are the leading provider of direct marketing campaigns and gift solutions for season ticket holders. We develop effective merchandising and marketing programs that help each of our partners to monetize the full value of their brand. Our aggressive efforts to drive our marketing programs have consistently delivered sales growth for our partners that far exceed industry benchmarks. GAMEDAY GoGameday is a division of DME Delivers and was set in motion over 30 years ago when we decided to start providing recognition gifts to college conferences and professional organizations. Over the years, we have grown to specialize in premium gift programs and suite gift programs. We also provide general branded merchandise for meetings, VIPs and tournaments along with building and executing award programs of all levels. DMEDELIVERS com | www.GOGAMEDAY com Copyright © DME Delivers, LLC. All rights reserved.
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INTRODUCTION TO THE COLLEGIATE MARKETPLACE
You’re in good company. 4 | a closer look
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SOLICITATIONS and emotional appeal of direct mail.
DME Delivers’ leading-edge portfolio of products and services are unrivaled. We focus on the individual needs of our customers by embedding the wealth of knowledge and experience in working with over 300 colleges and universities into each and every organization. Our team of marketing strategists, designers and product experts work closely with you and your organization to develop and deploy the right solution. There is no better way to excite and engage your audience than through the visual Experts in Solicitations and Retention Campaigns look
DME Delivers excels in the area of customized direct mail that brings your brand and message to the forefront. We help your organization stand alone through colorful mailing options with interior components that resonate with your season ticket holders and create an excitement for your events. No matter the size or scope of your project, DME Delivers can accommodate and fulfill your request and leave an indelible mark on your targeted audience.
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CLEMSON UNIVERSITY • IPTAY SOLICITATION 9” x 6” Panoramic Fold Solicitation (with Personalization) and Courtesy Return Envelope UNIVERSITY OF TULSA • GOLDEN HURRICANE CLUB SOLICITATION 9" x 6" Trifold Solicitation (with Personalization), Large Window Envelope, Courtesy Return Envelope OUR SUCCESSRECENT a closer look | 7
MIAMI HURRICANE ATHLETICS FOOTBALL
“DME delivered on a highly impactful and completely customized mailer for UM Athletics 2020 football season ticket renewal campaign. A very collaborative design process and project timeline equipped us with the ability to act fast, make necessary adjustments and as the end result, delivered a product that wowed our most important customers. Attention to detail and effective communication is the best way to describe the high level of service we received throughout the entire process. We look forward to working with DME again!”
Dan Boyd Associate Athletics Director—Sales and Service University of Miami
IN SPOTLIGHTTHE IN THE SPOTLIGHT
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Summary In today’s collegiate environment there may be many avenues leading to your final destination, but it is through continually surveying the landscape and evolving that you ultimately choose the most efficient and rewarding path on your journey. DME strives to go above and beyond by providing our customers with more than just a mail piece. We focus on putting our customers first and becoming a part of their fabric so that we end up looking through the same lens that they do. The final result of Miami’s season ticket renewal package was as rewarding for us at DME as it was for the University of Miami. Re-energizing season ticket holders or any affinity group is at the forefront of everything we do. Let DME customize a season ticket renewal package of any size or scope for your school or athletic department. We would love to provide you with the same level of service and care that we furnished Miami. a closer look
One of the biggest challenges facing colleges and universities across the country is the struggle to increase attendance or even maintain consistent ticket sales. The fight for the entertainment dollar is very real and affects schools at every level and fans in every state. For universities to continue to see their numbers grow they need to focus on every little detail and leave no stone unturned.
The challenge for DME Delivers was that Miami not only wanted to make their 2020 football season ticket renewal package a showpiece, it also had to be completed on a tight deadline while still achieving maximum impact. The University of Miami Athletics wanted DME to provide a colorful new design for the renewal package. The packages also had to arrive in mailboxes before the holiday season. Business Development Manager Carl Erickson would spearhead the project for DME Delivers and work alongside Dan Boyd, UM Associate Athletic Director for Sales & Service, to ensure the project exceeded the University of Miami Athletics expectations. While Miami’s specifications for the renewal package project were closely aligned with DME’s capabilities, Erickson and his team at DME knew that going the extra mile on the intangibles, communication and level of service would have the biggest effect.
Introduction
The University of Miami was looking for a new and exciting way to provide its football season ticket holders with a renewal package that would generate excitement heading into their 2020 campaign. They enlisted DME Delivers to provide a solution that would not only captivate their intended recipients, but that would meet the University of Miami Athletics needs and timelines as well. They placed their trust in DME to accommodate these goals and to utilize our vast experience in design, personalization and component selection of high-quality mail pieces.
The Solution DME started the process by selecting a 10” x 12.5” full color embossed envelope that prominently displayed the iconic University of Miami logo on the front. This eyecatching packet was guaranteed to garner attention as soon as the recipient took it out of their mailbox.
The mail shell was only the tip of the iceberg, however. Inside the renewal packet, the season ticket holder received a member benefits chart, a 9” x 29” full color insert outlining what it means to be a Hurricane season ticker holder, information and timelines on renewing their season tickets, personalized invoice information and a return envelope. More importantly, DME was able to produce, assemble and mail over 7,300 of the renewal packages on time prior to the holiday. Through DME’s diligent attention to detail and understanding of the University of Miami Athletics wants and needs, we were able to deliver a stunning final product and generate enthusiasm and season ticket holder response for the University of Miami.
The Challenge
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STEWARDSHIP
Our flagship program, the donor loyalty mailer, has continued to evolve to fit your institution’s wants, needs, and custom specifications. Our mailer will not only impress your donors with its design and interior components, but will provide a personalized touch that leaves a lasting impression on all your donor levels. While direct mail marketing has been our calling card, our reach and expertise extend even further through our various multi-touch solicitations, email campaigns, personalized URLs (PURLS), and cost-effective shipment options. Excel in the arena of fundraising and development solutions with our award-winning stewardship programs. All of our programs are carefully designed to increase donor contributions, create new relationships, and improve existing ones. Strengthen yourelationshipthebetweenandyourdonors
PENN STATE UNIVERSITY • NITTANY LION CLUB LOYALTY PROGRAM 9" x 6" Mail Packet, 4" x 4” Member Decal, Die Cut Car Magnet, Membership Card UNIVERSITY OF FLORIDA • GATOR BOOSTERS LOYALTY PROGRAM 12" x 6" Mail Packet, Full-Color License Plate, Double Member Decals, Membership Card (with Personalization) a closer look | 11
UNIVERSITY OF TEXAS • LONGHORN FOUNDATION BEAT BOX 11” x 4” Full-color Beat Box, 12 Unique Tailgate Cups, 12 Unique Beat Stickers, Student Member Card (with Personalization), Wooden Gameday Glasses, PMS-Matched Glasses Holder SYRACUSE UNIVERSITY • ORANGE CLUB LOYALTY PROGRAM 9" x 6" Gusseted Mail Packet, Custom Member Pocket Calendar OUR SUCCESSRECENT 12 | a closer look
UNIVERSITY OF ARKANSAS • RAZORBACK FOUNDATION LOYALTY PROGRAM 9” x 6” Mail Packet, Membership Card (with Personalization), Double Member Decals, Beat Stickers, Schedule Magnet UNIVERSITY OF TULSA • GOLDEN HURRICANE CLUB LOYALTY PROGRAM 9" x 6" Mail Packet, Membership Card (with Personalization), 4" Round Member Decal a closer look | 13
Bring your fans into the center of the action Our FANatical products leverage the passion your current and future supporters have for your team, sport or facility to make an emotional connection. Personalized images of the stadium, arena, fields and locker rooms can be used to enhance your direct mail communications. If a picture is worth a thousand words, then our personalized FANatical images are worth a million! FANATICAL PHOTOS 14 | a closer look
FANATICAL IN THE LOCKER ROOMIN THE STANDS BEACH FRAMEDTOWELSPRINT SHERPAAPPARELTHROWS ON THE FIELD AND EVERYWHERE ELSE! POPULAR USES a closer look | 15
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Start thinking inside the box
DME goes above and beyond when it comes to premium gifts and mailing options by not only finding the perfect item, but designing and incorporating the ideal packaging. Our capabilities allow us to customize colorful packaging of any kind from envelopes to cardboard boxes. We will enhance your recipients’ special gift and can even include personalization on every package. DME recognizes that an eye-opening design along with a first-class presentation will create a memorable experience before the recipient even opens the box.
PACKAGESHOLDERTICKETSEASON
RUTGERS • FLAG PACK PROGRAM 12.75” x 7” Gusset Mailer, Tailgate Flag UNIVERSITY OF SOUTHERN CALIFORNIA • 1923 CLUB SEASON TICKET BOX Custom Branded Box and Insert, 10 Commemorative Ticket Badges, 2 Branded Lanyards, Branded Vellum Slip Insert OUR SUCCESSRECENT a closer look | 17
Add class and increase the perceived value of any donor gift with our custom packaging. Our skilled designers can create any size box for any combination of appreciation gifts. When paired with our proprietary MallSystem Gift Platform, showing your appreciation for your fan base is effortless and completely handsfree as we handle all of the production, inventory and fulfillment.
DONOR APPRECIATION GIFTS
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Appreciation gifts help you thank your donor for their continuous support and allow them to become brand advocates for your institution! As one of the leading providers of donor gift solutions, we work with your budget and specifications to find the right recognition items for your base to ensure that a connection is made.
Meaningful connections
Working with DME is one of the best decisions we have ever made to advance our stewardship efforts. From development of the custom designed benefits package to the execution of the multi-level gift program for our season ticket holders, DME exceeded all expectations. Their flexibility in meeting our needs and their consistent attention to detail impressed each and every member of our team. We could not be more pleased!
Canvas PerformanceTotesPolosGolfAccessoriesGlasswareSets Umbrellas 1/4 Zip DeluxeStadiumPulloversBlanketsCastLicensePlates Gameday Coolers Hooded Sweatshirts Framed FANatical Image Tervis™ Tumbler Sets Grillin’ GamedayLuggageSpatulasSetsTailgateChairsBluetoothSpeakers IN THE SPOTLIGHT RAZORBACK FOUNDATION, INC. Popular APPRECIATION GIFTS a closer look | 19
John Matsko Senior Associate Director University of Arkansas—Razorback Foundation, Inc.
MallSystem™ works on all devices and screen sizes.
MallSystem™ is DME Delivers’ proprietary software which makes showing appreciation for your season ticket holders as easy select, submit, ship!
“The DME crew have really changed the game for us. Gator Booster, Inc. has provided its members with an annual thank you gift for many years and the DME MallSystem has made a significant impact on our program, bottom line. Many thanks to DME on running a first class shop and taking care of our organization.” Paul Vosilla Director of Annual Giving Gator Boosters, Inc.
MALLSYSTEM 20 | a closer look
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DME’s proprietary MallSystem helps you make a connection to your season ticket holders by allowing them to choose their own premium gift. The key to successful stewardship begins by ensuring loyal members at every level are acknowledged and appreciated. With our powerful proprietary MallSystem Gift Program, your season ticket holders can choose their own premium gift determined by their level of contribution. The MallSystem Gift Program is intuitive and engaging for all users. We take care of everything from the production and manufacturing of your donor gifts to the design of your customized Mallsystem site. We also handle the distribution and management of your inventory. Our proprietary MallSystem Platform is engaging and intuitive. Our MallSystem Programs use unique and high–quality incentives all while providing a positive user experience. These programs create such a positive experience for your base that the organizations we work with have repeated the program each year as their members have given them such positive feedback and appreciation of the program. Contact your Personal representative for a demo and to learn more. YOUR THEIR OWN
LOYAL SEASON TICKET HOLDERS TO CHOOSE
STEP 1 Members and fans login to your custom MallSystem website using their unique Access Code. We can implement a Shop Now function for a strictly retail user experience.
STEP 3 Members and fans select a gift and complete their order using our intuitive checkout process. Gifts get delivered directly to their doorstep. Reports are generated based on orders, gifts redeemed or specific time spans. a closer look
ALLOW
P urchasing or renewing season tickets is a big decision, as should be the acknowledgment gift and recognition.
GIFTS
STEP 2 Redeemable gifts are displayed when a user enters using their unique Access Code. We can custom tailor the gift selection offered to the user dependent upon their contribution level. We can offer Upsell-Only items in addition to redeemable gifts. Once a gift’s inventory is depleted it is automatically removed from the store, leaving you with no leftover gifts or inventory hassles.
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The University of Miami elected to combine our powerful FANatical imagery with our eyecatching Beat Box program. Beat boxes are a fun way to get your fans involved in each game but when they see their name hidden on the exterior of their box, fans will freak! This personal gift is sure to leave a lasting impression. DME recognizes that an eye-opening design along with a first-class presentation will create a memorable experience before the recipient even opens the box.
CUSTOMPACKAGING
See your brand on
First impressions are everything. Custom designed packaging is highly visible, memorable, and advertises for you, even when you’re not there to talk about your product in person. With a well-designed package, your members will see you as a valued brand. a designed box
custom
UNIVERSITY OF MARYLAND • TERRAPIN CLUB MEMBERSHIP GUIDE 12" x 6" Full-color Box with Wrap Around Sleeve, 6” x 9” Mail Packet, Metal License Plate Frame, Season Ticket Holder Card (with Personalization), Schedule Magnet UNIVERSITY OF CENTRAL ARKANSAS • UCA ALUMNI CLUB BEAT BOX 8” x 4” Full-Color Beat Box, 5 Unique Tailgate Cups OUR SUCCESSRECENT a closer look | 23
Make sure that your season ticket holders know just how much you truly appreciate their support year in and year out. Let DME help you identify creative gifts that will reassure your season ticket holders how much you value their loyalty and investment in your institution and programs.
HOLDER
Accellerate brand recognition when you give your season ticket holders a gift they love - they’ll be sure to display it whenever they can! Strengthen your season ticket holder relationships and allow them to become brand advocates for your institution today. How are you going to reward your loyal season ticket holders?
SEASON TICKET GIFTS
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Inflatable Gameday Chair Gameday Polo Premium Socks Bucket Caps Tailgate Flags 1/4 Zip CopperGamedayPulloversBlanketInsulatedTumbler Parking Pass Gameday Hooded Sweatshirt Fully Sublimated Rally Towel PopSocket Silicone Tech Wallets Replica Jerseys StadiumBaseballScarvesHat Start thinking inside the box. Add class and increase the perceived value of any season ticket holder gift with our custom pakaging. Our skilled designers can create any size box for any combination of appreciation gifts. Popular SEASON TICKET HOLDER GIFTS a closer look | 25
GAMEDAYPREMIUMS GoGameday is a division of DME Delivers and was set in motion over 30 years ago when we decided to start providing recognition gifts to college conferences and professional organizations. Over the years, we have grown to specialize in premium gift programs and suite gift programs. We also provide high-quality branded merchandise for meetings, VIPs and tournaments along with building and executing award programs of all levels. GO BIG. GO BOLD. GOGAMEDAY. 26 | a closer look
The bomber cap was a huge success for us. Not only did our fans and students wear them over and over to our games and events, but you would also spot them around the campus and city. That is the end result we target with our promotional items and has really raised the bar for us.
Whether you need to promote your organization or your brand, we have you covered. GoGameday by DME Delivers is your #1 source for custom-branded gameday solutions and promotional items in the professional and collegiate sports world. GoGameday has been on the cutting edge of unique sports promotions for nearly three decades and is the leader in co–branded merchandise. We have a unique ability to enhance your brand with affinity brands. Combine our product solutions with the social and viral aspects of a unique promotion and everyone is a winner… on gameday and beyond.
We can help you leverage the affinity fans have for your organization. We will work as your partner to always insure all resources are being maximized. OF MINNESOTA
Matt Sherman Gopher Sports Properties
SUPERIOR–QUALITY
STADIUM GIVEAWAYS a closer look | 27
IN THE SPOTLIGHT UNIVERSITY
Provide your fans with the ultimate gameday experience
SPOTLIGHT
The University of Florida selected DME to commemorate the life of their iconic superfan, Mr. Two Bits. DME printed thousands of shirts for the Florida Athletic Department to hand out at the football game recognizing Mr. Two Bits. Additionally, DME also put together an online store through our MallSystem platform for fans to purchase the popular shirts as well.
IN THE UNIVERSITY OF FLORIDA
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DME served as a one-stop shop for the promotion by fulfilling all the orders online and providing reporting and tracking information to UF.
Cheer Poms TailgateLicenseCoolersPlates Cheer MiniDrawstringBannersBagsHockeySticks Touch Screen Gloves Replica AluminumJerseysBottlesFeltPennants GamedayGamedayThundersticksSocksMasksCanCoolers POPULAR STADIUM GIVEAWAYS
This only scratches the surface.
Court Towels Fan SwirlerTeesFlags Inflatable Gameday Chair Posters Jersey Towels Fan CoolingSleevesTowelsTailgateFlagsPhoneWallets FedorasGamedayBobbleheadsShadesandBowtiesClearStadiumTotesMiniFoamBalls Winter Beanie Rally BaseballTowelsCapsBucketCaps Don’t see it here? We can get it. We are a direct importer and manufacturer of custom gameday premiums. Fan Mask a closer look | 29
LARGE FORMAT PrintingAND ENVIRONMENTAL DME VISUAL UNIVERSITY OF NORTH FLORIDA Athletic facilities and campus environmental design and installation. EVERBANK FIELD GEORGIA VS. FLORIDA Stadium environmental design and installation for Georgia Bulldogs VS. Florida Gators game at Ever Bank Field. 30 | a closer look
IF YOU CAN IMAGINE IT, WE CAN PRINT IT We now offer large format design and printing with specialization in environmental design, graphic vehicle wraps and point-of-purchase retail product displays. Technology continues to improve the large format printing industry which is why we pride ourselves on staying up-todate with the latest advancements. We print thousands of square feet of vinyl a day using the latest state-of-the-art, digitally direct equipment which means your large-format digital prints will be clean, sharp, completed and delivered on time at a price that doesn’t break the bank. Our in-house design, printing and installation capabilities turn projects out on time and within budget, and we’re specialized to cater to a diverse clientele. Go ahead, throw your most unique and ambitious design, print, and installation ideas at us. Challenge our design and estimating team today. FROM STICKERS TO TRADE SHOW DISPLAYS TO LARGE-SCALE ENVIRONMENTAL DESIGN, WE CAN PRODUCE CUSTOM VISUAL PRODUCTS THAT WILL ELEVATE YOUR BRANDING AND HELP YOU MAKE A LASTING IMPRESSION. a closer look | 31
E: hello@dmedelivers.com | P: 386-271-3000 2441 Bellevue Avenue • Daytona Beach, Florida 32114 Contact us. © MarketOnce, LLC. All rights reserved. Market Research Digital Marketing Direct Marketing www.roirocket.com www.eaccountable.com www.dmedelivers.com www. dmedelivers .com
