Content Fraud & Review Scams A Worrying Issue For Businesses
Table Of Contents 1. 2. 3. 4. 5.
Introduction To Content Scams & Fraud Results Of Such Scams Why Should Businesses Be Concerned? Relevant Statistics Precautionary Measures
Introduction To Content Fraud To appear legitimate and authentic, scammers are increasingly turning to digital content creation to support their fraudulent activities They have been flooding reviewing platforms, Reddit, and Facebook with fake information and content designed specially to lead you to fake/duplicate websites impersonating those of reputable businesses or to push you into sharing your personal information with them. In addition to this, they may also team up with businesses that seek to malign their competitors for their own economic gains. This is not very difficult to do on social media platforms. In this presentation, we will review this problem and look at possible solutions.
Repercussions ● ●
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Such cyber criminals may sell off your personal information to scammers once you fill up their forms. Their websites may contain malware that steals your data. If you have the same password for multiple accounts, they can cause a lot of damage. Identity theft. Lost sales as customers may end up dealing with scammers who have fake websites. Chargebacks due to payment fraud. Fraudulent/hidden ads on your website may harm your business’ reputation. Fake reviews sponsored by your competitors may affect credibility. Your search engine rankings will be affected because of flagging of content by customers.
A Concern For Businesses These scams have been doing the rounds for quite some time. However, after the COVID-19 pandemic struck, such fraudulent activities on the web have gone up tremendously. When ignored, spam, fake, deceptive and scammy content can affect customer perception, which ultimately has a bearing on your revenue generating capabilities. This is why cybersecurity experts call for the adoption of enhanced risk and fraud detection solutions by businesses to protect their reputation from content abuse.
Stats ● According to a survey, 27% of people come across fraudulent and deceptive content regularly. ● Spam tops the list when it comes to the type of fraudulent content encountered, followed by scams and fake news. ● As per a poll, 56% of people would refrain from visiting a site or using a service if they came across shady, fake content around the business.
What To Do If You Come Across Fraudulent Reviews & Content? ● Flag reviews and spammy content. ● Alert customers that scammers are trying to steal their personal information by using your brand name. ● Deploy anti-scam, anti-spam software and embrace fraud detection solutions to keep your business safe.
Thank You! Presented & Reviewed By: Ambika Gautam,
Manager, Marketing 2.0 Conference https://www.marketing2conf.com/
