Digital Marketing Scams That Harm Businesses
Digital Marketing Scams Many times businesses outsource their digital marketing work. They let someone else be in charge of it. However, there are many scammers who take advantage of this.
We are going to help you in detecting such fraudsters. After going through this presentation you will have a clear understanding of the high risk areas and how to stay safe from these traps.
Types of scams that target businesses Let us take a look at some of the popular types of scams that can harm your business: ● Buy Followers Scam - Many organizations will claim that they can double or triple your followers on social media. Be wary of this because the maximum number of increase in followers will be fake. ● Fast SEO Scam - Digital marketing companies will claim that they will get your site to the top spot on Google. They will use illegal tactics and it will result in your site getting blacklisted.
Types of scams that target businesses ● Websites at Low Price - If someone offer to create your website at incredibly low price then the website is a duplicate of another website. ● ‘Too Good to be True’ Prices - Do not deal with firms that offers services at unbelievably low rates. The quality of work will be equally poor.
Tips to avoid digital marketing scams Follow the steps given below to steer clear of digital marketing scams: ● Ask for References - If you are dealing with a digital marketing organization make sure that you ask them for references. Call those references to ensure the credibility of the firm. ● Request Reports - If you are employing an SEO firm then ensure that regular Google Analytics reports are sent by them. Companies unable to send regular reports are less likely to be genuine.
Tips to avoid digital marketing scams ● Research Extensively - Do your own research about the organization. Check their website, the content, their SEO practices, LinkedIn, etc. Make sure that you are in partnership with the very best in the industry. ● Keep yourself Updated - Staying up to date with the latest developments in the industry and being alert will help you recognize any shady activity.
Thank You Presented By: Sanam Satija,
Manager, Marketing 2.0 Conference https://www.marketing2conf.com/