How Scam Prevention Tools Can Enhance Customer Experiences Reviewing Strategies For Businesses & Digital Marketers
Introduction With a monumental shift towards cashless payments and digital commerce, anti-fraud and anti-scam departments of retail businesses and chains have been working round the clock to ensure data protection against hackers. However, while online scams and digital identity thefts have seen an upward trend ever since the pandemic, it is definitely not a new phenomenon.
To protect their assets, businesses must embrace data analytics tools. These can bring two fold benefits. The first, is of course, data protection and security. The second is better understanding of customer expectations and their risk profiles. In this presentation, we will quickly review some of ways that scam prevention tools can help elevate customer experiences.
1. Personalisation-as-a-service Data garnered from fraud, spam, and anti-scam prevention tools can be used to offer tailored services to customers. In addition to this, as reviewed, anti-fraud tools also analyze spending patterns of users, with the help of which you will be able to offer better recommendations. With the help of user-specific data, and even third party data, you can gain valuable insights on how to tweak your campaigns to attract your target audience.
2. Loyalty programs Loyalty programs go a long way in helping to retain your customers. These scam prevention tools will leave you with analytics that will help you to identify your most active and returning customers. This way, you can draw out special programs to keep them with you.
3. Real-time alerts Cybersecurity is becoming an increasing cause of concern for customers who conduct digital transactions with businesses such as yours. Therefore, it would be extremely helpful if your customers could get alerted every time they did business with you. E-commerce platforms already do it. However, brick and mortar stores must also provide such services so that customers get notified whenever a transaction takes place.
4. Customers feel more secure Scams and spam can really harm the reputation of a business. By deploying anti-spam software and anti-fraud tools, you are able to ensure that people perceive your business as a trustworthy brand. In addition to this, it also lets customers know that you take their security seriously.
Downsides Of Embracing Anti-Scam Tools As per researchers at the Marketing 2.0 Conference, one of the biggest disadvantage of having too many anti-scam and anti-spam security protocols is that it increases the amount of time and steps to be taken by the customer to checkout. In addition to this, there is also the problem of legitimate customers and transactions being reviewed and reported. Therefore, some amount of manual intervention and the deployment of tools that don’t work by rigidlydefined parameters are absolutely essential.
Thank You! Sai Narula, Manager, Marketing 2.0 Conference https://www.marketing2conf.com/