How To Ensure That Your Marketing Emails Don’t Get Marked As Spam! Reviewing Strategies For Businesses
The Issue With Spam ●
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Did you know that of the millions of emails sent every day, 95% of them are spam? That’s right. Spams may not seem like such a big problem when you are dealing with your personal inbox. However, if you are sending promotional emails to prospects and customers, your correspondence could be marked as spam if you are not careful! When it comes to email marketing, businesses have to adhere to GDPR (General Data Protection Regulation) and the CAN-SPAM Act. The latter has specific rules for businesses that send messages to consumers with commercial intent. If you fail to comply with the guidelines, individuals may mark your communication as spam and in the worst case scenario, you may also have to pay penalties. The end result would be that your business would look like a scam or as a fraudulent entity. That is why it is important to exercise caution while sending emails to prospective customers.
Do Small Business Have To Be Compliant? YES! Regardless of the size of your business, all types of commercial messages come under the purview of the CAN-SPAM Act. Receivers of your emails have the right to review and inform you that they do not wish to be sent such emails. Even if you are sending a sales email to another business, you must be mindful of the laws and regulations.
Why Being Marked As Spam Is A Problem In addition to violating the CAN-SPAM Act, here are some of the more problems that come with sending emails that look like spam: ● ● ●
Your prospects may never get your messages! Your campaigns won’t yield results at all. It makes your business look fake, suspicious and even fraudulent. If emails are how you initiate conversations with prospective customers, you really don’t want to start off this way! Remember, first impression is the last impression. You could get blocked by the email service provider who will review your organization as a scam if you are a repeat offender.
Tips To Stay Out Of The Spam Folder
Avoid Trigger Words Did you know that words like “free,” “sale,” and “act now!” trigger the spam filters of Gmail? That’s right. Specially designed to keep scammers at bay, this makes your email’s spam score shoot up. Of course, the filters will assess your entire email for more such cues, but we’d recommend that you do your research before drafting email marketing copies to avoid running the risk of coming off as a fraudulent or a fake business.
Know The CAN-SPAM Guidelines Here are some of the most important ones: ● ● ● ●
Don’t fake the subject line or use excessively promotional click-baity ones. Include your address and official contact details. Let recipients know that they can opt-out of receiving emails in the future from your business. Honor their requests. Don’t use fake header text. There are many scammers out there that use fraudulent means to get people to divulge their personal information. If your header name is misleading or does not let the recipient know who sent the message, it will be a major red flag for them!
THANK YOU! Presented by: Ambika Gautam, Manager, Marketing 2.0 Conference https://www.marketing2conf.com/