Bot Traffic Scam: Things To Know About This Fraud An Informative Guide By the Marketing 2.0 Conference
Table of Contents
What is a bot traffic scam?
Who is the culprit behind bot traffic scams?
How can you save yourself from bot traffic fraud?
What is a bot traffic scam?
Bot traffic is the traffic to a website, app, or application programming interface (API) that comes from automated programs. Bot traffic is thought to make up more than 40% of all traffic on the internet.
Bot traffic scam includes any traffic to a website or app that doesn't come from real people. The term "bot traffic" is almost always used negatively. However, there is no hard and fast rule about whether or not bot traffic is good or bad; it all depends on what the bots are trying to do. This scam is frequently discussed in Marketing 2.0 Conference due to its increasing popularity.
The most important thing is to show that not all bot traffic is the same, and the vast majority of traffic from bots is perfectly normal. This regular traffic can be broken down into a few main groups: search engine crawlers, other crawlers from SEO tools, copyright bots, and many more.
Who is the culprit behind bot traffic scams?
One of the main goals of people who use bots as their primary tool for ad fraud is to steal money from your advertising campaigns. This is sometimes done by having bots create fake impressions, clicks, or form fills on advertising campaigns so that companies will pay the fraudsters.
If the number of pageviews on a website goes up quickly and in a way that was not expected, the site is likely being navigated by software.
Site owners who make money from ads will see a significant increase in impressions, but the money they spend to bring people to their sites will stay, on average, pretty low.
According to the marketing 2.0 conference experts, agencies that want to show better CTRs have to use fraudulent methods.
How can you save yourself from Bot traffic fraud?
The following slide shares some knowledge that top healthcare experts revealed at the Marketing 2.0 Conference to understand how can you save yourself from bot traffic fraud.
Most of the time, the user-agent string lists included by default in the settings of many tools and scripts are outdated. This move won't stop the most skilled attackers, but it might catch and scare away some of them.
Traffic arbitrage is paying people to visit a website to get high-paying PPC or CPM campaigns. Site owners can reduce their risk of getting horrible bot traffic by only buying traffic from reputable sources.
Taking the proper steps to protect against the scam bot's harmful requests and actions. The best and least expensive proposition is to stop the bots from doing their thing. Since this isn't always possible, mitigation must be done on a case-by-case basis.
Many marketing experts from the Marketing 2.0 Conference give tips on how to prevent yourself from this spam. The easiest and most effective way to stop unwanted bot traffic is to use a bot management system. This method differs from limiting the rate and having a direct conversation with an engineer.
Thank You! Prepared By: Marketing 2.0 Conference https://www.marketing2conf.com/