Table Of Content
Marketing & Marketing Manipulation: An Introduction
How To Know If A Marketing Strategy Is Authentic
Pillars Of Scam Marketing
Types Of Fraud Marketing
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Marketing & Marketing Manipulation: An Introduction
● Marketing is all about connecting and communicating through different strategies, says the speakers of anti-scam marketing agenda of the Marketing 2.0 Conference.
● It involves using methods to spread messages to customers so they are aware of your brand and you are for sale goods or services.
● Presenting your product in the way it is meant to be used and for whom it is intended is a part of ethical marketing.
● On the other hand, some marketers play on consumers' emotions deceptively and misleadingly by making false, ambiguous, or misleading comments about selling themselves or their products.
● Unfortunately, consumers' desire to improve their quality of life makes them more inclined to believe erroneous
Pillars Of Scam Marketing
not conspire overnight.
is why the Marketing 2.0 Conference, through its panel of marketing gurus, will help us understand the pillar of scam marketing used by adversaries to trick consumers.
few of them are mentioned in the next slide; check out!
Fraudulent marketing practices do
That
A
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● Emotional control as a "strategy." The emotional manipulation is constantly and frequently flagged under scam serving the consumer," highlighted the panelists of the Marketing 2.0 Conference.
● Described as the "guy behind the strategy curtain," the new "chief marketing technologist." The "chief marketing technologist" appears to be a step forward in strategic marketing in the digital age.
● However, when you use emotional manipulation as a technique together with this powerful technology, you're reasonably near to doing something that many people consider unethical.
● The provider of "skinner box management" is a "big data scientist." Big data is required to support these findings. And not just big data, but the type that offers a 360-degree surround-sound view of the specimen within the virtual skinner box, otherwise known as the consumer.
● The Skinner Box data management model's big data component is currently on the agenda at the major analysis companies. It is known as "customer context."
Types Of Fraud Marketing
Advertising and marketing stalwarts of the Marketing 2.0
Conference opine that it becomes even easier to catch fraud
when you know how they are made operational in the first place.
For your convenience, the next two slides are devoted to defining the types of marketing spam →
A Mysterious Ad-Masking Pattern:
The arrow box on Google's display advertisements, or the button that seems to take you to the next page when you're on a blog, is highlighted by SEO experts. But, no. It's a subdued advertisement.
Fraudulent Copywriting
Ethics issues have long existed in the advertising world. On the internet, fraudulent copywriting is still prevalent, assisted one of the renowned SEO strategists at the global marketing summit– Marketing 2.0 Conference.
Here are two particular and little-discussed copywriting tricks rather than searching the internet for false claims:
1. Testiphonials;
2. False scarcity.
Testiphonials:
When testimonials are real or are thought to be accurate, they increase social proof and increase the trustworthiness of your offer. Contrary to popular belief, businesses frequently fabricate or inflate customer testimonials. Be on the lookout for such testimonial spam quips from the marketing professionals attending the Winter Edition of the Marketing 2.0 Conference.
False Scarcity: False scarcity is a strategy that is frequently used in online marketing. Infuriating and dangerous, it can backfire if the consumer figures it out.
How To Know If A Marketing Strategy Is Authentic?
Nowadays, it might be challenging to identify businesses that genuinely embody their messages. Nowadays, clickbait, monopolies, and emotional bait-and-switch techniques lead to the forced purchasing of goods and services.
● For instance, many self-publishers or online gurus bombard their followers or target market with phony engagements, inflated income reports, bots, stolen dishonest ads, etc.
You see experts hawking scamming methods or courses for creating million-dollar businesses online, experts of the Marketing 2.0 Conference sheds light on the matter .
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● Marketing scammers and spammers lure you with deceptive portrayals, cunning promises, income "proof" documents, and testimony.
● Your brand's words and deeds should be entirely consistent. Know your target market's values, the reasons they use your products or services, etc. instead.
● Additionally, all interactions with customers must be open and truthful. A brand that is not true to itself, accountable, or transparent will never succeed over time.
This
Thank You!
Shams Raza
Presentation Is Prepared By
Manager, Marketing 2.0 Conference