PPC Advertising Fraud: A Comprehensive Guide By the Marketing 2.0 Conference
Table of Contents
What Is PPC Advertising Fraud?
Who Executes PPC Spam?
Tips To Mitigate The Effects Of PPC Scam
What Is PPC Advertising Fraud?
bad actors to usurp the organization’s reputation and plunge the ROI. Our way of life has altered due to the internet, including how we view advertisements. There is only one issue: Not all paid pay-perclick (PPC) advertisements are clicked by humans. This is due to the fact that fraud is pervasive in the online advertising sector. Pay-per-click (PPC) marketing is very good at getting the name of your company in front of potential clients. The scams are usually done by the same people who are likely interested in your goods or services. However, this kind of advertising has turned into a popular target for fraud because you pay based on anonymous hits from a search engine. Competitors try their best by hiding behind the click spam to shrink
Who Executes The PPC Spam?
During an engaging panel discussion at the Marketing 2.0 Conference, highlighted that the following bad actors can be behind all the malicious spamming and PPC advertising frauds:
Advertising firm employed by dishonest clients or rivals. A potential yet unethical Competitor. Automated scripts and bots. Unhappy Customers.
Tips To Mitigate The Effects Of PPC Scam
For your convenience, the next slide contains a few proven tips as suggested by a few leading marketing experts at the premium Marketing 2.0 Conference to mitigate the effects of PPC Advertising fraud →
● You can reduce the financial risks is limiting the amount you are eager to pay per click. Keep an eye out for who is using the exact keywords as you to stay ahead in the search engine. The chances of managing the campaign you merely monitor are meager; you need to watch the algorithms of Google and grab a better understanding of ‘invalid links.’ Do not sabotage your advertising campaign by running it in the wrong country, so try and be as specific as you can while choosing countries to run your advertisements. Invest in software and technology that will help you to identify any content-targeted sites you might be receiving a suspicious amount of visitors from.
Thank You! The Presentation Is Prepared By
Ambika Gautam, Manager, Marketing 2.0 Conference