Mass Marketing Scams A Review Of The Most Common Types Of Scams
What Are Mass Marketing Scams? ● Mass marketing scams are also known as consumer fraud. ● In these types of scams, fraudsters review and reach out to a large group of people via spam emails, phone calls, or unsolicited texts. ● Their goal is to trick you to pay them money with the lure of discounts/cash prizes/fake lotteries. They may also impersonate professionals working for legitimate organizations and convince you to share your credit card details and other sensitive information with them.
Mass Marketing Scams May Happen In The Form Of: ● Fraudsters selling you pirated, low-quality goods while convincing you that they have authentic items. ● Promising you of high returns but vanishing right after you pay them. ● Fake advertising. ● Asking you to fill up a form for a quick loan, even if you have poor credit history. Once they have your details, they may use it for their own benefit.
Types Of Mass Marketing Scams
Lotteries Which Don’t Exist
● Victim is informed through a spam email that they have won a lottery overseas. ● They are requested to pay a small sum of money to gain access to their winnings. ● Once the fee is received, the scammer stops responding.
“Nigerian Prince” Scam ● Also known as 419 fraud, this involves criminals introducing themselves as royalty and requesting the assistance of the victim for financial help to get out of the country or to transfer funds illegally. ● They are promised great financial returns in exchange. Nowadays, the scam has taken different forms. ● For instance, the sender of the email may claim to be an investor or a foreign dignitary.
Overpayment Scams & Fraud ● Here, the victim is the one selling goods and services. ● Fraudsters may research businesses and place orders for their goods and services via spam emails. ● The fraudster then pays for their order with counterfeit money or fake checks that exceeds the cost of the goods to be delivered. They request the seller to return the remaining amount. ● After this is done, the victim realizes that they have been scammed only when their bank accuses them of fraud for dealing with fake checks.
Thank You! Prepared & Reviewed By: Sanam Satija,
Manager, Marketing 2.0 Conference https://www.marketing2conf.com/