Fraud In Programmatic Advertising: A Comprehensive Review By Marketing 2.0 Conference
Table Of Contents
● Introduction ● Fraudsters’ Strategies
● Prevention & Detection
● Key Takeaways
Introduction
Fraud In Programmatic Advertising
Fraudulent activity in the mobile advertising space is becoming more commonplace, especially when it comes to programmatic ad buys. With the number of people engaging in digital activities ever increasing, fraudsters are always looking for ways to take advantage of digital systems, and programmatic advertising has become a particularly attractive target. As discussed at the Marketing 2.0 Conference, in this review we will examine how fraudsters use programmatic mobile advertising to their advantage and explore the ways companies can detect and prevent these types of frauds in 2023.
Marketing 2.0 Conference Reviews Fraudsters’ Strategies
Fraudsters’ Strategies Underlined At The Marketing 2.0 Conference
Fraudsters have found ways to take advantage of programmatic mobile advertising by creating fraudulent inventory or leveraging the existing network of trusted advertisers to send fake impressions or clicks to their ads. For instance, some scammers set up their own “rogue” networks of fake mobile applications that mimic popular and trustworthy programs, luring unsuspecting victims into viewing or clicking their ads. Marketing 2.0 Conference shared how fraudsters also employ bots and “cookie-stuffing” to spoof clicks and manipulate impressions, thus driving up costs and depriving legitimate advertisers of clicks and impressions.
Ways Suggested By Marketing 2.0 Conference To Detect & Prevent Fraud In Programmatic Advertising
Preventive Measures Against Programmatic Advertising Frauds
To help prevent fraudulent activity from occurring, companies should focus on implementing more robust detection methods. This can be done by conducting a thorough review of all incoming ad traffic and by establishing internal procedures for ad buying, highlights Marketing 2.0 Conference.
For example, advertisers should use a network of trusted third-party partners that can vet inventory sources to ensure the highest level of quality assurance.
Preventive Measures Against Programmatic Advertising Frauds
Additionally, Marketing 2.0 Conference emphasizes that the advertisers should make use of sophisticated analytics systems to detect anomalies in incoming traffic and shut off suspicious campaigns quickly and accurately.
Key Takeaways
Conclusion
Fraudulent activity in programmatic mobile advertising is becoming more and more prevalent, but companies are not without hope.
By taking steps to implement better detection methods and investing in technologies to help spot fraud in the first place, companies can minimize their chances of becoming a target of fraudsters.
Through the proper use of monitoring tools and external partnerships, companies can keep their advertising spend secure and avoid falling victim to fraudulent practices.
By attending a marketing event in 2023 like the Marketing 2.0 Conference can also enlighten marketers about the ways to identify and avoid such frauds and scam offenses.
