Reasons You Need Ad Fraud & Anti-Scam Solutions Now! A Review
Introduction ● Before we begin, let’s understand what ad fraud actually means. Explained simply, ad fraud involves scamming digital advertising channels for one’s own financial profit. ● While employing bots is the most preferred way of scammers to defraud advertising agencies and businesses, they also employ various other methods. The problem is so pervasive that it is believed ad fraud costs businesses at least $13.8 billion, in the U.S. alone.
The Costs Of Ad Fraud & Scams
A Chunk Of Your Ad Budget Goes To Fraudsters
This is the most worrisome outcome of bots and fraudsters pilfering your ad campaigns. The money stolen by fraudsters could be spent to nurture promising leads or to personalize your ad campaigns for better reach. Moreover, it has been estimated that around 24% of your leads come from scammers, which means that they are fake. This way, you end up spending even more money and time pursuing these leads.
Did you know that you could run the risk of violating the Telephone Consumer Protection Act of 1991 (TCPA) and the CAN-SPAM Act by sending unsolicited calls and spam emails to people who aren’t interested in your products?
Legal Problems
If fake, random leads have been acquired without the knowledge of the prospects, your company could fall into a lot of trouble. All the more reason for you to embrace anti-fraud measures!
Frustrated Sales Team
The sales team is the backbone of your business’ financial success. However, the attrition rates of your sales personnel will definitely suffer if your lead generation strategies are rife with issues. Your sales team will have to deal with the repercussions of being given wrong contact details and dead leads. Therefore, such fraudsters and scammers affect the efficacy of both your marketing and sales teams.
Reviewing The Benefits Of Using Anti-Fraud Solutions ● Helps to make the most out of your advertising budget since fraudsters won’t be able to siphon off you money through malicious means. ● Analysis of your campaigns will be more accurate because the probability of getting fake leads and clicks will decrease. ● Enhances the efficiency of the sales team and boosts your business’ visibility.
THANK YOU! Prepared & Reviewed By: Ambika Gautam,
Manager, Marketing 2.0 Conference https://www.marketing2conf.com/