What You Didn’t Know About Spam Emails! Reviewing Astounding Facts From The World Of Spam
85% That’s the amount of emails which fall in the category of spam. To be precise, around 122.3 billion spam emails do their rounds on the internet every day. A huge chunk of them, of course, are sent by scammers and fraudsters.
36% of the spam emails are sent by advertisers. Most of them turn out to be blatant promotions or ads for fake products and services.
Where Do Most Spam Emails Come From?
China
United States
Germany
As reviewed by cybersecurity experts, China is responsible for
Accounts for 9% of global spam traffic. Also witnessed an uptick in phishing attacks by fraudsters and scammers in the recent months.
7% of spam emails come from here.
12% of global spam emails.
Spam and health scam emails skyrocketed during the pandemic. In April 2020, Google said that it had blocked almost 18 million scammy and fraudulent COVID-19-related emails on a daily basis. As per reviews, these usually contain links that take you to fake/duplicate websites and steal your personal information.
$20,000,000,000 That’s the amount U.S. businesses lose every year because of spam emails! As per reviews, this includes lost productivity, storage issues, clogged networks and being forced to invest in anti-spam and anti-scam software..
Ways To Avoid Spam Filters As A Marketer
Personalize!
Avoid Trigger Words
Have Unique Subject Lines
Tailor your messages as per the interests of your target audience. Do your research!
Overly promotional and ‘salesy’ emails may be flagged as fraudulent or fake.
This is the key to attracting the attention of your prospects!
THANKS! Presented by: Ambika Gautam, Manager, Marketing 2.0 Conference https://www.marketing2conf.com/
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