Why Bot Traffic On Your ECommerce Website Is A Problem A Review Of Issues Created By Bot Scams
The success of an e-commerce business is dependent on how many people actually visit its website and place orders. However, what if we tell you that most of the clicks that your website gets on a daily basis might be by bots? That’s right.
Non-Human Traffic On Your Website?
Given that most companies have dedicated a sizable budget towards ad campaigns to draw people to their websites, many fraudsters are resorting to scammy tactics to inflate traffic for their own economic gains. There are hundreds of fraudulent firms which have transformed this questionable activity into a flourishing business.
A Deep Dive Into The World Of Web Traffic
Web traffic can be neatly divided into two types. The first one—human traffic—is great for business and also enhances your reach. The second one, which is automated traffic, imitates human activity on websites. While not all bot activity is bad (for instance, crawling), many revolve around copying your content and product price structures, put in place by competitors. As reviewed by experts, more malicious, fake bots may even steal valuable customer information.
Consequences Of Fake Bot Activity
Price Scraping As mentioned earlier, this involves competitors using automated scripts to keep an eye on the prices of your products. Once they spam your website with bots, they immediately tweak the prices of their products to match yours. This way, they may end up stealing your prospects.
Spam Bots Slow Down Your Website When your website is overridden with bot traffic, it may slow down, or worse, crash. Such fraudulent activities will prove to be an inconvenience to real customers and also affect your profit margins.
Click Fraud & Scams As reviewed by top marketers at digital marketing summits, click fraud can have a detrimental impact on your ad campaigns. Bots may be used to generate fake clicks on your ads (that lead to your website) with the intention of siphoning off your advertising funds. In the long run, such spammy activities also drive up PPC costs.
Data Scraping Malicious individuals may run automated scripts to copy all the information on your website in order to create duplicate websites. With these fake online assets, they may pretend to be owners of your business and use your reputation to trick your customers.
Thank You! Presented & Reviewed By: Yashasvi Parihar, Manager, Marketing 2.0 Conference https://www.marketing2conf.com/