STRATEGICREATIVE MARKETING ARTS | WHO WE ARE
Marketing Arts is a full-service integrated marketing company with over 25 years experience.
WE KNOW THERE’S AN ART TO CREATING MARKETING RESULTS. Our team of top talent knows the importance of combining strategy with creative to produce marketing results across all media platforms.
STRATEGICREATIVE MARKETING ARTS | OUR WAY OF THINKING OBJECTIVE | the first and most important step. We call it defining a “reachable result.” STRATEGY | we analyze your audience to identify their “emotional logic,” and what really motivates them.
TURNING OBJECTIVES INTO RESULTS— THAT’S STRATEGIC CREATIVE CREATIVE | a unique message, designed to get results. It goes beyond creative, it’s “strategic creative.” RESULTS | this is what matters most, that’s why we use technology to determine your return on marketing. We call it “measured marketing.”
STRATEGICREATIVE MARKETING ARTS | SERVICES • Strategic Planning & Consulting • Market Research & Analysis • Branding & Brand Building • Integrated Marketing Campaigns • Media Planning & Placement • Website Design & Development
DEVELOPING STRATEGIES AND CREATING BRAND MESSAGES ACROSS ALL MARKETING PLATFORMS • SEO & Social Media • Consumer Package Design • Digital & Print Design • Video / Audio Production • Point of Purchase Displays • Trade Show Booth Design
STRATEGICREATIVE MARKETING ARTS | TALENT SCOTT LEONARD | PRESIDENT
Scotts knack for quickly understanding a clients brand, products, markets, audiences and business models, enables him to drive strategic development and campaign results. Scott’s primary role at Marketing Arts is brand strategy development and account supervision. Scott works closely with upper level business and marketing executives to clarify objectives and develop strategies for achieving business goals. Scott oversee’s the strategic development and account activities to ensure all marketing efforts are on-strategy and in-line with achieving the overall marketing objectives. Scott brings over thirty years of experience in results-driven application of both traditional and new media strategies.
STRATEGICREATIVE MARKETING ARTS | TALENT CAROLINE GRAY | ACCOUNT SERVICES
“ The best advice ever given to me
was: Before you start anything learn how to finish it.”
Caroline has over 20 years experience in the advertising and marketing industry. Caroline’s strengths are her excellent communication skills, motivation, enthusiasm and strong commitment to everything she pursues. She enjoys people, learning about new products, keeping up-to-date with technology and working closely with clients to support their project needs.
FPO: NEED QUOTE
STRATEGICREATIVE MARKETING ARTS | TALENT WENDY VEST | ACCOUNTANT
Wendy brings law and order to the group. Don’t step out of line or you’ll pay the price
Wendy has been with Marketing Arts since 2005 and in the accounting trade for 15 years. Wendy handles all the important financial aspects of both client and agency accounting. She prepares client retainer reports, manages payables and receivables plus prepares company financial statements. She’s an Excel master and helps the Marketing Arts staff in preparing ad hoc reports. She completed her BS in accounting in 2009.
STRATEGICREATIVE MARKETING ARTS | TALENT GINO PERFETTI | CREATIVE DIRECTOR
“My brain never quits creating. I wake up in the morning and find ideas scribbled on paper on my nightstand. Only problem is my handwriting is even harder to read when I write in my sleep.” Gino brings over 20 years of creative talents and skills to the Marketing Arts Team. He has a very diverse background, working in both the agency and corporate environments, which gives him the creative edge and insight needed to develop campaigns for any client. Gino’s a hands on creative leader, who not only shines in producing highly strategic creative, but also has amazing design skills in print and digital. His passion for delivering outstanding marketing solutions for the client is evident in his drive to stay on top of emerging trends and marketing channels.
STRATEGICREATIVE MARKETING ARTS | TALENT MIKE SCHROEDER | ART DIRECTOR
“ My ultimate goal is to create designs that catch the consumer’s eye. So much so that my beer purchases are usually based on the design and packaging.” Mike has been an Art Director at Marketing Arts for almost ten years. He has fifteen years experience in art direction with outstanding talents and skills across all marketing channels of print and digital creative design. Mike has many roles at Marketing Arts, including directing photo shoots, concepting, design and web design. He is very intuitive in understanding how the client wants to present itself and finding the appropriate design solution.
STRATEGICREATIVE WORKS OF ART BERCOM | BRAND DEVELOPMENT
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK What started as a duck-taped coffee can, turned into a full line of Handy Paint branded products sold throughout the hardware and DIY industry. The inventor selected Marketing Arts to help launch the new product and to build the brand with both consumers and the retail hardware channel. From initial package mockups, to complete web design, print advertising and POP displays, Marketing Arts continues to help the company roll out new products. The bold, clean design approach helped Handy Paint Pail win the coveted Product of the Year Award by the paint and hardware industry.
STRATEGICREATIVE WORKS OF ART SDEA | BROCHURE
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Scott Dawson Evangelistic Association turns to Marketing Arts annually to create and inspire a passion within supporters of their ministries. The most recent concept centered around words using the preposition “RE”, such as Reach, Reveal, Renew and Release. These words described what effect supporter donations make throughout the year in each ministry area. The results can be seen in the growth of SDEA and in the long standing relationship between SDEA and its supporters.
STRATEGICREATIVE WORKS OF ART NATURAL ORGANIC WAREHOUSE | WEB SITE
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Marketing Arts was the natural choice for building the Natural Organic Warehouse brand. NOW was looking to stand out as a quality resource, for the increasing demand, of natural and organic products in the market place. The new logo and website design captured a fresh, clean and organic feeling that was characteristic of both the company and its audience. The result was increased site traffic, more interaction with customers and increased sales and revenues for our client.
STRATEGICREATIVE WORKS OF ART GSABC | BRAND DEVELOPMENT
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK GSABC looked to Marketing Arts when it came time to create a marketing campaign that focused on leveraging the power of its members working together. Utilizing a competitive rowing metaphor, the images and message highlight how pulling together leverages their collective strengths, which helps them pull ahead in the marketplace. The creative solution integrated into a print ad, website and marketing campaign that was considered a “stroke” of genius.
STRATEGICREATIVE WORKS OF ART ST FRANCIS | INTEGRATED CAMPAIGN
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Everybody’s ready for the weekend, with all its fun and recreational activities. However, Mondays are when we usually pay for it with aches, pains, strains and injuries. Marketing Arts played off that reality when designing an integrated campaign targeting these Weekend Warriors. The radio spots ran during Minnesota Vikings games, along with in-stadium elements shown throughout the games. There was also highly visible print ads and direct mail utilized throughout the season. The response was so great that the client chose to run the campaign again the following season.
STRATEGICREATIVE WORKS OF ART WIRELESS RONIN | INTEGRATED CAMPAIGN
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK All signs point to the power of pixels when it comes to digital signage and its impact on consumers. Wireless Ronin asked Marketing Arts to build a new brand for its RoninCast digital signage solution, to compete with traditional static signage. The integrated campaign included everything from a new identity design to print and digital advertising materials, which captured what makes this brand so powerful. We caught the attention of retailers with a powerful headline of “Pixels Beat Paper”. Wireless Ronin grew rapidly to eventually launch a successful IPO on Wallstreet.
STRATEGICREATIVE WORKS OF ART POLARIS SPORT QUAD | POP
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK How do you bring out the fun of riding a Polaris Sport Quad in the showroom? You unpack that feeling with strategic creative that captures the excitement with designs that portray what it feels like to ride one. Performance is everything when you hit the open trail, so on the back of each display it compared performance stats with other brands. Each POP display had a personality all its own, to grab the attention of the brand’s target market. Designs attracted attention, sold units and helped build the Polaris brand at the point of sale.
STRATEGICREATIVE WORKS OF ART POLARIS SPORT QUAD | POP
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK How do you bring out the fun of riding a Polaris Sport Quad in the showroom? You unpack that feeling with strategic creative that captures the excitement with designs that portray what it feels like to ride one. Performance is everything when you hit the open trail, so on the back of each display it compared performance stats with other brands. Each POP display had a personality all its own, to grab the attention of the brand’s target market. Designs attracted attention, sold units and helped build the Polaris brand at the point of sale.
STRATEGICREATIVE WORKS OF ART POLARIS SPORT QUAD | POP
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK How do you bring out the fun of riding a Polaris Sport Quad in the showroom? You unpack that feeling with strategic creative that captures the excitement with designs that portray what it feels like to ride one. Performance is everything when you hit the open trail, so on the back of each display it compared performance stats with other brands. Each POP display had a personality all its own, to grab the attention of the brand’s target market. Designs attracted attention, sold units and helped build the Polaris brand at the point of sale.
STRATEGICREATIVE WORKS OF ART ST. FRANCIS | DIRECT MAIL INVITATION
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK St. Francis Women’s Health was looking to draw more parents and parents-to-be to its annual baby fair. Knowing that this demographic receives an abundance of direct mail, Marketing Arts knew it had to deliver creative that would stand out and touch parents emotionally. The creative result was a concept that uncovered all that the event had to offer in a unique way that received lots of oohs and aahs. It was so successful that the event exceeded the client’s attendence expectations and has created a huge annual following.
STRATEGICREATIVE WORKS OF ART ST. FRANCIS | BROCHURE
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK The Family Birth Place at St. Francis respects the choices and traditions of expecting mothers. They are passionate about creating an environment that can meet all the care needs of both mother and baby. Marketing Arts created a brochure solution that not only captured the warmth of The Family Birth Place visually, but also encapsulated the feel by using a softtouch coating that gave the message a true sense of something special. The overall design and feel of the piece delivered at every level.
THE PROS HAVE SPOKEN.
STRATEGICREATIVE “My Pathfinder is the smoothest, driest ride I've ever had. Its ease of control and musky specific features put it in a class by itself.”
WORKS OF ART PATHFINDER BOATS | PRINT ADS
Larry Dahlberg “The Hunt for Big Fish”
CREATIVE THAT CREATES RESULTS These guys know what they want, and Pathfinder delivers. Any serious musky angler will appreciate 360 degree unobstructed fishability, rod storage to ten feet, optional 58 or 65 inch revive/release well, musky-sized ready box in the console, huge fore and aft casting decks and gunnel rod holders for trolling. All this on a hull that’s very fast, very stable, amazingly dry and very agile on the trolling motor. Find out more at:
Handy ready-box in console
www.pathfinderboats.com
See a Pathfinder at: 12305 W. State Hwy 77 • Hayward, Wisconsin • 715-462-3674
Optional 58 or 65 inch revive well
MARKETING THAT HITS THE MARK
Powered by:
Pathfinder boats are well known down south as a top performing bay boat. The boat’s design is also ideal for the dedicated musky fisherman, so Pathfinder was looking to reel-in these new consumers from the Midwest. As dedicated musky fisherman themselves, the creative team at Marketing Arts was chosen to develop a new ad campaign that highlighted the boats unique features, leveraging legendary Musky Hunter Larry Dahlberg as spokesperson. The result; let’s just say the boat has caught on well in the new market.
STRATEGICREATIVE WORKS OF ART SMEAD | PRODUCT BROCHURES
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK The business world is always looking for new ways to be more productive. Smead’s new line-up of innovative organizing solutions, designed to fit a persons unique style of organizing, are a perfect fit, but they needed to be introduced to the market in a creative and engaging way. That’s why Smead relied on Marketing Arts to unfold their story on how these new products fit your unique style of organizing. We accomplished the goal with creative that captured the unique benefits of how the products solved specific user needs. The fresh contemporary design really sold each product.
STRATEGICREATIVE WORKS OF ART EMPATHIC CLINICAL SOFTWARE | WEBSITE
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Empathic clinical software was designed by a therapist to help relieve the administrative burdens in small to medium sized therapy practices. Research showed that the software eliminated up to 87% of the administrative burden of running a practice. By re-positioning the software as a way for therapists to “Get back to Therapy”, we were able to engage with the target audience on spending less time being an administrator and more time being a therapist. The new campaign included brand positioning strategy, new web design and email marketing campaigns.
STRATEGICREATIVE WORKS OF ART SMEAD | PRODUCT CATALOG
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK The challenge; organize over 2000 products into an easy to navigate catalog, in a way that would live up to the standards of the leader in personal and business organization. Smead relied on Marketing Arts to not only design a bold, contemporary catalog, but also to streamline the production process, saving both time and cost. The end result, a cost-effective print and digital catalog using color to help find the right products, with important how-to information at the beginning of each section. Using fresh consumer photography also made the new catalog warmer and more consumer friendly to use.
STRATEGICREATIVE WORKS OF ART SMEAD | BRAND BUILDING
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK After over 100 years of keeping people organized, Smead had developed a wealth of knowledge on unique solutions to help people get and stay organized. Smead asked Marketing Arts to develop a strategy to bring this wealth of knowledge to consumers, in a way that fit each persons unique makeup. The result was Smead Organomics, an in-depth, easy to navigate internet configurator that recommended solutions based on unique user input. An integrated strategy supported the launch of the website, including a consumer print and digital ad campaign, reseller campaign,consumer sales promotion and an ongoing content development program.
STRATEGICREATIVE WORKS OF ART ST. FRANCIS | SPECIALTY CARE ADS
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK
Growing from a small community hospital to a high-
quality regional medical center, St. Francis needed to inform its markets of its new specialty capabilities.
Don’t let an injury take you off of your game. St. Francis Sports Medicine and Rehabilitation Services brings you a winning team of specialists. Certified athletic trainers, physical therapists and physician specialists offer complete care, from training and prevention through diagnosis, treatment and rehabilitation. And, our affiliation with top orthopedic and spine surgeons helps ensure a quick recovery to help you stay on the ball.
Shakopee
Marketing Arts started with an in-depth brand research study that clearly pointed to communication needs focused on changing old perceptions. The
Chaska
St. Francis Medical Office Building 1601 St. Francis Ave., Suite 200 Shakopee, MN 55379
Chaska Community Center 1661 Park Ridge Dr., Suite 100 Chaska, MN 55318
952.428.2001
952.428.1250
(Therapy services vary between locations)
strategy behind the creative made an impactful connection with all the care you need, close to home. St. Francis has seen continued specialty care
growth, and has opened numerous new clinics in the
all the care you need
surrounding communities.
STRATEGICREATIVE WORKS OF ART SMEAD | PACKAGING
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Smead was looking for a fresh, contemporary design idea that would move products off retail shelves using a good/better/best positioning strategy. The bold neutral colored bars combined with Smead’s highly recognized brand pattern created a striking contrast to competitive brands in the store. Plus, subtle product callouts brought attention to important buying information, which helps buyers see the difference in features without overpowering the product images. The design brought a fresh contemporary look to an everyday office product.
STRATEGICREATIVE WORKS OF ART SMEAD | PRODUCT DESIGN
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK BY SMEAD
Image and style is everything with the teen culture. Marketing Arts knew this when it developed a line of back-to-school folders for Smead that catered both to the functional needs of students, as well as their need to express their personalities. We designed a series of pocket folders that were on-trend and set the tone for
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what attracts the attention of this unique consumer group. By having us create a series of designs that catered to specific student tastes, we were able to give Smead pocket folders a style all their own.
STRATEGICREATIVE WORKS OF ART GENPAK | PACKAGING
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Genpak is best known for its products and containers in the foodservice industry. But kept under wraps was their outstanding capabilities in recycled packaging. Marketing Arts created a line of packaging that highlighted their ecological printing and packaging solutions. We took their 100% recyclable packaging feature and integrated it with creative designs that highlighted the color quality and printing abilities of the clients manufacturing process. Results: Lets just say the client could hardly contain themselves.
STRATEGICREATIVE WORKS OF ART US ACOMM | INTEGRATED CAMPAIGN
CREATIVE THAT CREATES RESULTS
MARKETING THAT HITS THE MARK Communicating how complex data and telecommunication solutions can be solved, brought on a level of complexity itself. Marketing Arts answered the call with strategic creative communications leveraging the highly recognizable Rubix Cube as an analogy on how US Acomm could solve complex telecomm puzzles. The campaign included a new company website, sales brochure and drip marketing campaign using lenticular print techniques and 3D mailers. The result; increased calls from prospects seeking new services and solutions.
STRATEGICREATIVE MARKETING ARTS | CONTACT US
VISIT | 7805 TELEGRAPH RD • SUITE 110
BLOOMINGTON, MN 55438
CALL | 952.946.1800 EMAIL | scott@marketingarts.net
DISCOVER HOW STRATEGIC CREATIVE CAN WORK FOR YOU
Contact Scott Leonard to see how we can connect strategic thinking with creative execution to produce a marketing return, for your company organization.