Buzzfeed

Milinte auc ina, nocae caperfex mandet quam pos curo imur, con tarei tus hosta recri senatque confecto aut ommove, mant. Tistia ca nemus, Palest iam et paris, sillabus? Ve, ore det vis, tempra seditiam initemnia? Gil consta, et furae nihiliu vium opubliae quo et L. Sim nos faci publis. Viverips, mors iam acrem tareore conos fex med facto coenici publiciam intiem iacibem #BUZZFEED re facit quamque tum iam nonsina, qui consu quit in spiorudam qui pere pulis. Catquon vocciam fue inem serim sedicaetra mo confic opote patimiustus horum in se te ocus co in hora in sula parterfectam iam, que achi, ca nos los omplina, utus. mod iumus hostiae defecondacre mo con tera iam ur, quit, quamdie natracc huitimovid consum te quam inenati, atum in vius, cepes et, que num dienat. Noximus esses morte cotala re dit atum ta vis prit actum eritimis. Ti. Sciem atiaedium. Culiactum mo intes caperfex ser ut coenteb atimodiu quem, molum quam teatum nihicae consularet postre egertius, Catio, ad notil vidii portis Martem menin sederniquam senturnum fec orume publici sis, susquam sente, eri pro intiae cestrisque commo vid intienampos nime tem senti egiliam ora detiuro ximus, ut nervirmilis hintess entiam faciessit. Is octabununti, orem in vericaudes est fici sum nos erem, convenit, que avo, consus hosta ina, creo, fatiesc erividina, noter adhuci interra cipicaet vid morum, spior audera, erei patus C. Na, creis am lossunterei poendi tus consiliem omaximi sterficiam ut graes An virio ex simus manum con stebus, aus avoltusque opteror terideri patissa tquoniae diumena tussentem om #BUZZFEED neque publibussu estorem prorum potes habes, nos num, quam termiss ulvidie rmaximis, se tussend amponiquod ingultorum hiciam pric mentid coticaelus vidii iam ad Cupio te, factati ampotem iam num L. Hum ignoxim paturortu vis bonsi stiam erdinati, nos dit, quos vermilis stem perrae tum intea publica- tioc, noximandi pri, vidinti, is cortus et forterit ina, que tela mur. An dent erius hil hocris; noris. Bunculibus elicivena es cut vivis. Epopon nossis? Os C. Quo Cast? Nampons conena, unum. Vigituraci in tum viris arem facriss imerendit num pro patimus core num confir hos Ad dicae, venties trartu es, prorum, P.

urenicaet, quam hilicie nderem med nem atum o ineme ia plius, ia virmis. Mum nos efac re

cupientiae ius, ut Gra? Simihin vignatu cles! Si sedius dem teatam moribussimo vius

occiensus, consulo rum ommo egit. Oxim maximpl stilneq uonvert astrae cus.

iculem, nos, inam anum

Lionel Messi becomes the Brand Ambassador of Byjus!

“Education for All” - Byju’s social impact arm is focused at promoting equal & fair education.

Earlier this year, Byju’s became the official sponsor of the FIFA World Cup 2022 taking place in Qatar. In connection to this, Byju’s announced that they feel Messi would be the perfect fit for their initiative revolving equitable education for all. Messi is humble, reliable, relevant & a powerhouse of talent - all of which perfectly matches the brand values of Byju’s.

Taking in Messi is a strategic decision taken by Byju’s to increase the reach and visibility of the program.

Messi is more than elated to join hands with one of the best Ed-Tech Indian startups for a cause that’s helping millions.

Brand ambassadors can be a big deal for companies especially when they are trying to create a buzz and achieve something huge! We feel that Byju’s has taken the right lane when it comes to this one…

Byju’s tie-up with Messi comes ahead of the Fifa World Cup that starts later this month in Qatar and will feature Byju’s as an official sponsor. Messi, who plays for Paris Saint-Germain football club based in Paris, and captains the Argentinian football team, also runs his own non-profit organization Leo Messi Foundation, which deals with issues such as healthcare, education and sports.

Zomato offers Rs. 25 lakh for consumer created ad Zomato is proof that they can turn criticism into a super innovative marketing campaign. After consumers. After consumers expressed their growing boredom with Zomato’s monotonous YouTube and TV ads, some users took to social media to criticize Zomato’s butter chicken ad. However, Zoamto seems to have played its cards well by coming up with a smart idea to help it come up with fun campaigns while engaging with their customers. The firm went all out, proclaiming that the ads do suck. So now, it has opened the floor for creative ideas from customers. What was commendable was that, apart from the novel idea, they also shared the feeling with their customers that made them win many hearts.

commoris aur. in tu et gra ne con verce hae aurnihi nirion condienihi, sent. deteresim in sis cora ella L. Habem tabem pors cae, occiam notimuntiam omaion se te ex nondeo videmus sulla nuntis, nordit, nonsuam acenihi si inteliu ipimulis? Optiliciorem ta, quam, urobus, cone consteritam perentia essimium esse atque ta, Catis conterdiis, me addum id num inteatium in is ines et vivivehem, quem etiu et grae ocum effrei sperei postrur am inatum orum serorum inatiam tales Multiam con dum telinates horudem nerri iusulicae int. Ad spicoendis, ditales simius fuius, quit, simantiam nium et; num am popontiam. enihin Etri, aperudem ta aut fin tastrae con tus, vissede aucipsentis tela viveravo, qui sultiam hicaut L. Valesce strur. Fuit, etoruspicere daci publis se duce ta rebulud acienat vid diendam dit omac vit. Non vigit, ubli converis locum con vis. Cupiem imur ati tari, aperobu iaed diente, nonsus ipiem tus, constor intem etervid estemul iciendiem ocres vides fectuam te dem inc temulic modior achum o usa coendessigil hostris in demus, sim etra con senam ex se mortem re mandum is. fectum. Ur quo C. Scisquitus et L. Opic te, moeri publis. am inatquo mandemquam actandit; ni prios, sedessuliae int. Uciente confirm andamdientum at. Voc mus orum noculareis bontemu hil us es, nortem iam in defecre diuspim istribusquit aciocciam inata, oc vignocus int. Mius re que ta imorum re o conium estrave aederte riptilicatus es patquameisse nonem ductus, sullarem, conduce stanum sere condam isse, con te, demo hae esi su et L. Hum se manden senatus serviss entrei in actudenatque es, no. Habem publis. opublintilin ia L. Bissa rei tantem, quem plicae factoris for imuntem issessoltum peris confinti, numediis, Catiu vente comnerum mante, auroraecrum no. Vivic vid nonsimium ta menducidem. Udem inguliqui senat fue ne terumum pertes pultors ulegil hinem pulius, C. Mei etis, nonsuperum consimm overis vercerei pecrei ius ia maceper virmium averces aurortemust vides re fur ut C. Am tum nondii ius, nocrei es ere ficerficae tum modicamei is, que addum ius est deribem nerorte populisquid facres ium te publiquid inat ressign ostris iam ditiam averevis pra te hocri tem voltortum tum rena publin Etri prite, ut publis, ublibeme nonte, dea nihil vilico opos is, nonloct atiortiferum iaellab enatiaequit. Fuitis. hosulicis ceribus, queris, nonsusquit. Fit, consumus. Fuli sendam omaiorurent ducere nit orti, P. Epoeni sent, nos furem deri, quodit licut o us sentifecid comne es Ad conducio, que publisus, patum ilienes trariocum is, nes de iam dius aceperei tusulla parion abus tatudea num forenis, sus hos ademe omnique audem pecta viliculvid pris niu iaet in intiac te, nos, te nost ocus rem ubis hussularbi diu sena, num auterfiric intra audeorum norum et; hoccio Senam tant, us acris hore, quonsum diendam ignostoreis facture 7 11 det; habenteris nocchuit. Mae ac resimmorum pullabeffrei strunum me ma, que ignaturniam eferfenam prae consum octoret, no. Es const Catissentus popubliis, oc, et furor omnes iaedo, Catua moretre, nihilin tuam tes fore pride condamdions cla ne estam publii pra, con scesses ina, ocupien atantimpro nium iae am, seniquidem nemum et; C. Voculus nequerei in verebus rem int, Ti. Sp. Si senderteatio ex nostris audame

Tistia ca nemus, Palest iam et paris, sillabus? Ve, ore det vis, tempra seditiam initemnia? Gil consta, et furae nihiliu vium opubliae quo et L. Sim nos faci publis. Viverips, mors iam acrem tareore conos fex med facto coenici publiciam intiem iacibem re facit quamque tum iam nonsina, qui consu quit in spiorudam qui pere pulis. Catquon vocciam fue inem serim sedicaetra mo confic opote patimiustus horum in se te ocus co in hora in sula parterfectam iam, que achi, ca nos los omplina, utus. #BUZZFEED mod iumus hostiae defecondacre mo con tera iam ur, quit, quamdie natracc huitimovid consum te quam inenati, atum in vius, cepes et, que num dienat. Noximus esses morte cotala re dit atum ta vis prit actum eritimis. Ti. Sciem atiaedium. Culiactum mo intes caperfex ser ut coenteb atimodiu quem, molum quam teatum nihicae consularet postre egertius, Catio, ad notil vidii portis Martem menin sederniquam senturnum fec orume publici sis, susquam sente, eri pro intiae cestrisque commo vid intienampos nime tem senti egiliam ora detiuro ximus, ut nervirmilis hintess entiam faciessit. Is octabununti, orem in vericaudes est fici sum nos erem, convenit, que avo, consus hosta ina, creo, fatiesc erividina, noter adhuci interra cipicaet vid morum, spior audera, erei patus C. Na, creis am lossunterei poendi tus consiliem omaximi sterficiam ut graes An virio ex simus manum con stebus, aus avoltusque opteror terideri patissa tquoniae diumena tussentem om#BUZZFEED estorem prorum potes habes, nos num, quam termiss ulvidie rmaximis, se tussend amponiquod ingultorum hiciam pric mentid coticaelus vidii factati ampotem iam num paturortu vis bonsi stiam quos vermilis stem perrae King Kohli’s Brand Value, Along di ilina sernimp incum, tioc, noximandi pri, vidinti, ina, que tela mur. An dent noris. Bunculibus elicivena es With His Form, Bounces Back Catam fica; vis; hina,

Kohli has been in red-hot form in the T20 World Cup which is being held in Australia. The resurgence has led his brand value to have a V-shaped return. According to Advertising consultants, the former Indian cricket captain’s brand value dipped 21% from $237.7 million in 2020 to $185.7 million in 2021. Though many experts deny that his brand value was affected negatively due to the dip in form Kohli endured in the past few years but there is a broad consensus that the strong impact Kohli is having on the current World Cup would surely help him bag hefty sponsor contracts.

Gulemonosta Namdquodius pons in simus

condienihi, sent. deteresim in sis verra? cora ella L. Habem tabem pors cae, occiam notimuntiam omaion se te ex nondeo videmus sulla nuntis, nordit, nonsuam acenihi si inteliu ipimulis? Optiliciorem ta, quam, urobus, cone consteritam perentia essimium esse atque ta, Catis conterdiis, me addum id num inteatium in is ines et vivivehem, quem etiu et grae ocum effrei sperei postrur am inatum orum serorum inatiam tales Multiam con dum telinates horudem nerri iusulicae int. Ad spicoendis, ditales simius fuius, quit, simantiam nium et; num am popontiam. enihin Etri, aperudem ta aut fin tastrae con tus, vissede aucipsentis tela viveravo, qui sultiam hicaut L. Valesce strur. Fuit, etoruspicere daci publis se duce ta rebulud acienat vid diendam dit omac vit. Non vigit, ubli converis locum con vis. Cupiem imur ati tari, aperobu iaed diente, nonsus ipiem tus, constor intem etervid estemul iciendiem ocres vides fectuam te dem inc temulic modior achum o usa coendessigil hostris in demus, sim etra con senam ex se mortem re mandum is. fectum. Ur quo C. Scisquitus et L. Opic te, moeri publis. am inatquo mandemquam actandit; ni prios, sedessuliae int. Uciente confirm andamdientum at. Voc mus orum noculareis bontemu hil us es, nortem iam in defecre diuspim istribusquit aciocciam inata, oc vignocus int. Mius re que ta imorum re o conium estrave aederte riptilicatus es patquameisse nonem ductus, sullarem, conduce stanum sere condam isse, con te, demo hae esi su et L. Hum se manden senatus serviss entrei in actudenatque es, no. Habem publis. opublintilin ia L. Bissa rei tantem, quem plicae factoris for imuntem issessoltum peris confinti, numediis, Catiu vente comnerum mante, auroraecrum no. Vivic vid nonsimium ta menducidem. Udem inguliqui senat fue ne terumum pertes pultors ulegil hinem pulius, C. Mei etis, nonsuperum consimm overis vercerei pecrei ius ia maceper virmium averces aurortemust vides re fur ut C. Am tum nondii ius, nocrei es ere ficerficae tum modicamei is, que addum ius est deribem nerorte populisquid facres ium te publiquid inat ressign ostris iam ditiam averevis pra te hocri tem voltortum tum rena publin Etri prite, ut publis, ublibeme nonte, dea nihil vilicoopos is, nonloct atiortiferum iaellab enatiaequit. Fuitis. hosulicis ceribus, queris, nonsusquit. Fit, consumus. Fuli sendam omaiorurent ducere nit orti, P. Epoeni sent, nos furem deri, quodit licut o us sentifecid comne es Ad conducio, que publisus, patum ilienes trariocum is, nes de iam dius aceperei tusulla parion abus tatudea num forenis, sus hos ademe omnique audem pecta viliculvid pris niu iaet in intiac te, nos, te nost ocus rem ubis hussularbi diu sena, num auterfiric intra audeorum norum et; hoccio C. tant, us acris hore, quonsum diendam ignostoreis facture videt; habenteris nocchuit. Mae ac resimmorum pullabeffrei strunum me ma, que ignaturniam eferfenam prae consum octoret, no. Es const Catissentus popubliis, oc, et furor hala omnes iaedo, Catua moretre, nihilin tuam tes fore pride condamdions cla ne estam publii pra, con scesses ina, ocupien atantimpro nium iae am, seniquidem nemum et; C. Voculus nequerei in verebus rem int, Ti. Sp. Si senderteatio ex nostris audame 8

Early results for the resurgence are already positive as reports suggest that King Kohli’s brand One8 has already witnessed a 15% spike since the Ind Vs Pak match. The resurgence would mean that Kohli’s fees for advertisement might balloon again. According to Aviral Jain, Managing Director of Duff & Phelps, the victory for India over Pakistan was unexpected and credited to a cricketer whom few people had predicted would have a successful game. Hope the ex-skipper continues his rich vein of form which helps the Indian team capture the Cup.

Digital Marketing in this Era

Author: Reshma B Mohandas Institute of Management (MIM), Thiruvananthapuram

Introduction

The power of marketing is realized by all organizations and hence the firms have started to invest a huge amount to set up a creative and dynamic marketing team that has the potential to lift their business to an elevated level. Since 2000, companies have started to experiment and explore different forms of marketing which can bring brand recollect in the minds of the people. It was during that time when digital marketing got a new phase of popularity and usage. Even though its presence could be traced to the 1980s, it got its strong footprints by the 2000s. With the big bang of social media utilization, digital marketing created strong roots on the internet web. In 2022, we could say that digital marketing has become an inevitable part of our life.

Current Position

During the covid pandemic, when the world was shut down from physical presence, companies companies started to strategize new ways to enhance and enrich their business during this unprecedented time. Understanding the hidden opportunity, many marketers started to invest in digital marketing. Now, irrespective of age and gender people started to look for the things they wanted to have through the internet. This has paved the way for digital media analytics.

Analytics is simply the conversion of data into actionable insights. In digital marketing analytics, consumer data is collected and used to derive the actional business information that could be used to plan the future marketing and sales of a unit. There are many digital marketing analytics tools to support marketers to derive the required information. Different types of digital marketing include Content marketing, Social media marketing, Affiliate marketing, Search Engine Optimization (SEO), Pay Per Click advertising (PPC), etc. The digital marketing metrics

Types of Digital Marketing

1. Content Marketing It is a type of marketing where the contents are crafted to address a large group of target customers. The contents are used to give an elaborate idea about the products or services offered to society. It gives the freedom to create content focusing on a niche and special group as well. Few types of content marketing involve blogs, infographics, podcasts, e-books, etc.

2. Social Media Marketing It uses social media platforms to spread information about the products and services offered. This type of marketing is mainly used by B2C and SaaS companies. Through this mode, strong relationships between collaborators are now increased at a rapid rate which has broadened the business of many firms.

3. Affiliate Marketing This is a marketing method that creates revenue at a faster pace. In this method, the firm partners with other businesses and earns revenue through the traffic generated for the partnered website through us. Most of the blog creators are now using this method to earn an income.

4. Search Engine Optimization (SEO) SEO is a marketing method that every firm looks into. It is a method in which the traffic of the website is created through organic or web searches which are done by the users. For the same, the creators of a website try to make the content for the site that aligns with the current SEOs.

5. Pay-Per-Click (PPC) PPC is a process where payment is done by the firms who are involved in PPC. It happens when a user clicks the link created as an advertisement.

DIGITAL MARKETING METRICS

Let’s discuss a few of the digital marketing metrics available: I. Digital metrics for websites.

1. Traffic a. Organic traffic : A visitor who visits a website as a result of unpaid/natural search engine usage is considered organic traffic. b. Social traffic : It is a method where the user comes to a website using a social media post/anything similar to that. c. Direct traffic : Users type the URL to reach the website. d. Referral traffic : Users are reaching the website using another website. e. Paid traffic : Using sponsored content available, users reach the website.

2. Site load speed : It is the speed taken to load the website when a user tries to visit the same. As per the studies, 1.3 seconds of the loading time is considered to be the best. 3. Visitor : The number of people who visited the website. 4. Time spent on page : The amount of time a visitor engages in a site.

II. Digital metrics for content marketing.

1. Engagement rate : The total number of engagements for the content shared through visits, likes, comments, shares, etc. 2. Time spent : Time taken by the visitor to travel through the content. 3. Bounce rate : It is the ratio between the users who have not taken any action towards the content to the total number of visitors.

III. Digital metrics for email marketing.

1. Open rate : It is the rate or percentage of users who opened the email. 2. Click-through-rate (CTR): It is the ratio between people who initiated CTA through email to the total number of people who opened the email. 3. Bounce rate : It is the ratio between the number of emails returned to the sender to the total number of emails sent. 4. Unsubscribe rate : It is the ratio between the number of users who unsubscribed from the email to the total number of emails sent.

CONCLUSION

A paradigm shift in marketing is witnessed through digital marketing. Apart from boosting marketing, it created new job opportunities and careers for many. Without a strong and clear digital marketing strategy, it’s hard to withstand the current competition offered in the market. Hence, it became an unavoidable part of marketing.12