Food Marketing Services by Karen Hope

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FOOD MARKETING “To succeed in the food business you must have a high quality product, excellent packaging, competitive price programs, an aggressive marketing budget and someone in charge who knows how to get listings.” Karen Hope

ARE YOU READY FOR GROCERY? For any person, it can be an overwhelming challenge to get distribution and listings within the grocery indust ry . If you are the “recipe person” or the manufacturer of a food product who does not have experience in packaging, f ood market ing or the grocery business in general, it is next to impossible to succeed unless you invest in getting some advice from someone who “has been there, done that, got the listing!” PDFmyURL.com

invest in getting some advice from someone who “has been there, done that, got the listing!” Karen Hope has taken a f ood product t o market and turned it into a nat ional Canadian brand. From 19982009, she was the co- founder and managing partner of Cattle Boyz Foods Ltd. She found a great product and used all of her business skills to get it listed on the shelves of major grocery chains like Costco, Safeway, Sobey's and Loblaw's. Her f ood market ing skills are now available to companies and individuals with the dream to see their product succeed in grocery. If you have a food product, please read this article - To Market, To Market..Is Your Product Remarkable Enough for Grocery! Karen Hope knows how to market a product successfully. She now works with other small businesses, helping to answer the question: "What are market ing st rat egies that we can be successful with?" Karen knows how to market a product, and has been market ing Albert a businesses for over 25 years. But it does not matter where you live, the same process for market ing a small business applies: You must know whether you have a viable product before proceeding and then decide if you have what it takes to win at the grocery game. See resume and result s and press f or more inf ormat ion on Karen Hope and her experience bringing an unknown f ood product (Cat t le Boyz ) successf ully t o market .

FOOD MARKETING SERVICES: 1.“ARE YOU READY FOR GROCERY?” CONSULTATION This TWO HOUR CONSULTATION is aimed at educating people about what it takes to be successful in the grocery business. Karen Hope, former managing partner for Cattle Boyz Foods has successfully undertaken and succeeded at this challenging f ood market ing task: taking an unknown product to market and building a national brand. She has developed an excellent power point presentation that explains the process of TAKING A PRODUCT TO MARKET in a 5 STEP RECIPE format. This presentation has been given to groups, revealing her ideas, thoughts and experiences on How t o Market a Product and more specifically "How to Build a Brand in the Grocery Business". (See remarks on this presentation from public presentations) CONSULTATION PACKAGE:

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Initial discussion of how t o market a product Up to 2 hours of presentation time using www.gotomeeting.com to present her power point presentation Ability to ask questions throughout the f ood market ing presentation Evaluation form with questions is filled out to determine whether your product is market- ready. By the end of the session, the questions will be answered and the client will have an idea about their READINESS FOR MARKET. Follow up email with conclusions and f ood market ing recommendations Receive closing questions via email

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GUARANTEE: At the end of this consultation you will have: A clearer idea whether you and your product are MARKET READY and/or have MARKET POTENTIAL. An understanding of how the GROCERY INDUSTRY works A list of the NEXT STEPS required to move forward Karen will answer your questions until you feel 100% clear on your direction.

ONE TIME CONSULTATION FEE:

$299

Click HERE for presentation called GROW YOUR BRAND. COMMENTS FROM PAST PARTICIPANTS: I appreciate our conversation to the fullest extent. I think the thoughts and ideas I was able to learn are going to be the key ingredients in the marketing and placement of our product. Your very charismatic and upbeat, I can see why your former product did so well. David Hot Damn Hot sauce sales@ohotdamn.com

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Karen's 2 hour introduction and presentation was clear, interactive and answered my questions. Karen gave me an excellent starting point to move forward in several directions. I was able to dig in and make some concrete decisions instead of spinning my wheels or worse, not make any decisions. Trevor trevor@samoosajo.com I met with Karen to go over her power point Recipe to Brand Success. It was an interesting overview to go through the 5 steps to see if my business was market ready. I realized at the end of the seminar as we went over each of the 5 steps where I actually stood with marketing my nutritious snack bars. It was either do or die; do I stop now or continue to go full speed ahead. It is a great concept to putting it all into perspective of where one is to where one is heading and the steps to getting there. Karen is great as she leads me through the early stages of marketing my Freedom Bars. I will benefit greatly with Karen's guidance and direction. Bonnie southernbelle471@hotmail.com 2. GENERAL MARKETING SERVICES Karen Hope can help you, no matter what stage you are at with your product. The following market ing consult ing services can be provided: Advice on how t o market a product Help name the brand Design the brand logo Recommendations on how to commercializ e a recipe Secure the nutritional facts statement and list of ingredients Obtain UPC codes and administer code assignments Create and produce the packaging or label Assistance budgeting for your production Assistance with pricing at wholesale and retail Preparation of power point sales presentation for buyer, brokers etc. Develop a strategy to obtain a network of brokers and distributors PDFmyURL.com

Assist with sales calls and presentations if possible Research tradeshows and industry award programs Recommend subsidies (Canada only) Write a Go to Market marketing plan SEE RATES page for consultation prices and packages.

Serving Businesses since 1995! The Marketing Edge Ltd. Calgary, Alberta Canada 403-452-5808

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