Bradford White Corporation Invests in American Jobs to Prepare for Continued Growth
“I believe ‘American-made’ is more important than many people realize. And when you look at the root cause behind the upswing in patriotic consumer attitudes, you realize you can’t overdo it. Bradford White is going to continue to put special emphasis on being an American-owned and American-made company.” That was a quote from A. Robert Carnevale, then president and CEO, way back in January of 1993. At that time, the “new” Bradford White Corporation was only six months old, and many said that a company that sold only through wholesale distribution, with products designed only for the professional installer, could never survive.
While competitors have been bought, sold and merged, Bradford White has remained true to its founding principles: • Supporting the American worker by manufacturing its products in the United States • Employee ownership to encourage greater pride and loyalty • Dedication to the trade through wholesale-only distribution As a featured speaker at a recent industry event, current President and CEO Nicholas J. Giuffre was quoted as saying:
“We still hold true to those three core values, which continue to resonate with our customers today,” he said. “Every time we go to a meeting like this, or visit with customers out in the field, we are reminded how important these principles are to them. It’s what defines us, and it’s a very comfortable fit for us.” While others have moved manufacturing facilities south of the border, Bradford White has invested in American jobs. As demand for its products has grown, Bradford White has continued to expand its manufacturing facility in Middleville, Michigan and hire American workers. Still built in America’s heartland and still proudly headquartered in Ambler, Pennsylvania, Bradford White has also grown through the acquisition of other companies with manufacturing facilities in the United States: Laars Heating Systems in Rochester, New Hampshire; and Niles Steel Tank in Niles, Michigan. Bradford White’s philosophy, coupled with a passionate determination to build the best quality and most reliable product in the industry, has proved to be a winning formula. As Bradford White celebrates its 20th anniversary as an independent manufacturer dedicated to the professional contractor and wholesale distributor, its business is stronger than ever. Thanks to the support of the professional contractor and wholesale distributor, Bradford White continues to grow. The company has recently completed numerous capacity improvement projects, and is embarking on its largest plant expansion to date…all in America! So, while other companies may talk about the importance of American manufacturing, at least one company is actually doing something about it…Bradford White Corporation.
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