AFRICAN
Creative Review
VOL. 1 2017-2018
East African Creative Review | Page 1
01
Ethiopia
ISBN 978-99949-0-460-0
02 Kenya
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03
Malawi
04
Mauritius
05
Rwanda
06
Tanzania
07
Uganda
08
Zimbabwe
All Rights Reserved By Hatchings Ltd Moka, Mauritius For further details: marketingmag@hatchingsltd.com
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Agencies
Brands
Aggrey and Clifford Arrow Fusion
AAR Abay Bank Abyssinia Spring Water SC Addis Nail Tech Adele Dejak Advanced Climate Solutions Adventist Development Relief Agency Affinity works Africa Capacity Building Foundation African Alliance African Heritage Fashion week Africell Telecom AgriBank Alrais Development Amarula Ambassador Designs Amstel Bock Andrew Nyambayo Anne Kansiime Antelope Park APA Insurance Argyle Apartments Arrow Fusion Arusha Borehole drillers ATA Ethiopia Atlantis Bank Atlantis Microfinance Bank Awash International Bank Badri Hardware and Electrical Bamburi Cement Bank Of Africa Kenya Bankers Association of Zimbabwe Balozi Lager Barclays Bella ORS Benatha Spa Bench Mark Office Solutions Bidco Company Bloom Bobmil Border Timbers BOS Corporate Clothing BOS Events BOS Events Management BOS Work Wear Bourbon Coffee Brighter Monday Job portal Broadways Bakery BTL Kenya Bunifu Advertising & Communications Ltd. CABS Cadbury’s Calvin Canon Chemicals Centenary bank CFC Life Chase bank Chemi and Cortex Chess International Chibanguza Hotels Chic Atique Style Boutique Choice Clinic Cimas health and wellness CITs Tanzania Civil Society Club Beer Coca Cola Ethiopia COJI Comedy Files UG Comprehensive Health Center Consolidated Bank Continental Tyres Crown Paints Crystal Ventures Ltd Cube Movers
Baob Berry Advertising BrainWave Kenya Brand Vision Brand2D Bunifu Advertising Canvas School Cactus Advertising Concept 360 Gurus Creative Communication Creative Y&R Creative2 Agency Cube Communications DatCitizen Creative Group Definite Creations Designat7 Dicomm McCann Digital Trade Mart Djpa Advertising Empire Creatives Express DDB Kenya Fideli Fireworks Advertising FCB CREAD ION Advertising Jericho Jupiter Blantyre Kijiji Lewis and Shaw Advertising M2 Advertising MAAD Moringa 360 Native Arts Media Nomad Agency OG + A Ogilvy Prime Advertising QG Group Quatrohaus Shekele Communications Shift Engage Smart Codes Advertising Squad Digital Star Leo Advertising Swivel Marketing Systron Advertising TDF Advertising The Advertising Company Transcend Zeleman Advertising
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Dairibord Dasani Delkab DFID Ethiopia Dini Construction DSTV DT Dobbie Dulux EABL East African Tiger Brands Eco See Econet Wireless Ethihad Airways Ethiopian Trading Enterprise Euphoria EverJoy beauty parlour Expo Milano Express DDB Eye B Fast Mobile Communication FBC Holdings FHD Bank Firstnet Football for Action Zimbabwe Forest Dew Frytol Oil Gate Consultancy Ghion Bakery GL Energy Global Trust Bank Golden Knot Group Green Peache Greenergia Guiness H20 Heineken Heritage Insurance Hitech International Hospitality Association of Zimbabwe Hot and Corny Huawei I & M Bank ICEA Idroid USA Illumatt Imperial Bank Indebank Indomie Noodles Infrastructure Development Bank of Zimbabwe (IDBZ) Innscor Distribution Insignia productions Institute of Bankers of Zimbabwe (IoBZ) Inyange Industries Jano Band Java House Jeep Kapa Oil KCB Bank KCC Keeza Kenya Airways Kenya Breweries Kenya Paraplegic Organization Kenya Reinsurance Corporation Kenya Wine Agencies Kids World Entertainment Kidz planet corporate Knorr Lafarge Mauritius Letshego Lewis and Shaw LG UHD TV Lijinet Live Smart Zimbabwe
Lobels Cookies Lobels Kreamies Loloz Boutique Maharaja Malawian Airlines Marasa Africa Marie Stopes International Mashiara Master Class Mayoplast Men’s Refinery Menengai Mercantile International Mexa Ministry of Education Ministry of Health Ministry of Health Uganda Monitor Publication Limited Ministry of Youth & Sports Movit MTN Rwanda Mutzig beer Nandos Nation Media Group National Building Society Limited (NBS) NBS Televsiion NetOne NIC Nice and Lovely None (Social Experiment) OAFLA Oil Libya Okello_Joshua_art_work One More Hope Foundation Origin Pablo Parambot Breweries Paramount Bank Peppercorn Peugot Pia and Moi Planet Yogurt Population Council Post Bank Power Tel Prestige Prime Insurance Primus Beer Pro Lab Q Partnership Quench Mango Brand Radar Security Rainbow Milk Ramco Group Ramco Printing Razzle Red gold Regent Estate Rinsun RSwitch Ehuriro and SmartCash Rudland and George Saracen Media Group Saroyo Sasi Wine Satguru Travels Security Point TZ Serengeti Heritage Camp SG Luxury Apartments Sheger Gifts ltd Shinda Sigma SKOL Lager Smile Telecom SOKO Maize meal Sonarwa health insurance
Spurwing Island Lodge Steward Bank Steward Health Story Moja Sumimoto Chemical Sun bird hotels and resorts Super Fert Surge Africa Swift Tanzania breweries Tarara TATU Holdings Tempo The Clean Masters The Zimbabwe Red Cross Society Thrive TIGO TOTAL Tours and travel LTD Toyota Group Toyota Zimbabwe Trade Kings LTD Travel Partner Tanzania Triple Line TWOW Engineering UGACHICK Uganda Revenue Authority Ugandan Islamic Community UK AID UNICEF Unilever Lux Uniliver United States International University Villa Verde Virtual Computers Vodacom Tanzania Wattle Company Western Union Rwanda White Dezert Wilken Group Xeron Yana Tyres Youth Development Fund Kenya Zantel Zemen Bank Zemen Beer Zim Gold Zimbabwe Agricultural Development Trust (ZADT) Zororo Makamba Zuku
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Ethiopia East African Creative Review | Page 7
Berry Advertising Client : Abay Bank Category : Print Ad, Campaign, Branding Campaign : Abay Bank: Standing for Consumer Development Being relatively new to Ethiopia’s banking industry, Abay bank needed a fresh and revived approach in its overall advertising strategy. The team at Berry advertising managed to do an effective face lift and redesign for Abay Bank with the concept “Standing for Consumer Development”.
Client : Awash International Bank Category : Print Ad, Campaign, Branding Campaign : Awash Bank’s 20 years journey As one of the largest and pioneer private bank in Ethiopia, Awash International Bank wanted to reach out not just its local but also international and global audience on its overall banking and foreign exchange services. Simple yet creative, the work did not only communicate the bank’s local As one of the largest and pioneer private bank in Ethiopia, Awash International Bank wanted to reach out not just its local but also international and global audience on its overall banking and foreign exchange services. Simple yet creative, the work did not only communicate the bank’s local audiences but also had a potential to transcend into its international target audience.
Client : Zemen Bank Category : Marketing Campaign, branding, Print, TVC Campaign : Promote Zemen bank The professional relationship between Zemen band and Berry advertising is a strong five years long one. So it was only natural for Berry advertising to do a brilliant job when their campaign was to promote Zemen bank. The campaign which included a 30 seconds 3D animated motion and supported by posters to highlight the various services and cards that Zemen bank offers is bang on. The whole theme and tone set around rising infrastructure looks substantial and about development and modernity. Definitely an impressive work!
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Bunifu Advertising Client : Addis Nail Tech Category : Print and Digital Media Campaign : Addis Nail Tech awareness campaign Addis Nail Tech was launching in Ethiopia and wanted a print and digital campaign to create awareness about its presence in the cosmetics industry. We created these posters and flyers to depict that aim.
Client : Chic Atique Style Boutique Category : Branding, graphic design Campaign : Dini construction Ethiopia advert Chic Atique Style Boutique in Ethiopia was launching to the market and they wanted new business cards, brochures, and banners to make their presence felt in the market.
Client : Dini Construction Category : Branding Campaign : Sentimental feelings Graduation is special and makes us feel special and important. The following creative work by bunifu advertising is built around those very strong and sentimental feelings.
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Client : Bloom Category : Digital, branding, Social Media, Marketing Campaign Campaign : Bloom: Feel lighter in a week Bloom system cleaning Ethiopia tasked us to create an interesting marketing campaign and packaging for their health products. This is what we came up **with**Consumer Development�.
Client : Ghion Bakery Category : Corporate Branding Campaign : Ghion Bakery Corporate Identity Ghion Bakery wanted a good look for their corporate identity and gave it to them by creating business cards, headed paper, and brochures for their target market.
Client : Jano Band Category : Poster design, Events Campaign : Jano Band event poster de sign These very vibrant and lively posters were made to promote a live event by Jano band. They decided to feature teenagers and young adult so that the target audience is able to relate..
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: Mayoplast Client Category : Print, Digital Campaign : Fresh Mayo Plast products graphic designing Rather than focusing on what the product is, the clever team at Bunifu decided to communicate what the product does! Simply put, mayoplast products will keep your food fresh.
Client : Bunifu Advertising & Communications Ltd. Category : Digital, graphic design Campaign : Models wanted poster design This creative ad by Bunifu targeting both male and female models made sure that applicants understood that they meant business. So no selfies, get your pictures professionally taken to prove you are serious about wanting that modelling job at Bunifu.
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Client : Pro Lab Category : Print, Branding Campaign : Pro Lab visibility campaign Being relatively new to Ethiopia’s The aim was to increase visibility and position Pro Lab as a leader in technical solutions. Various means such as flyers, merchandising materials and banners were deployed.
Client : Villa Verde Category : Marketing campaign, Creatives at work Campaign : Villa Verde events and Promotion strategy Villa Verde was hosting a series of entertainment events and tasked Bunifu Advertising to create a promotion strategy that would attract both new clientele and lovers of the artists’ music.
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Client : Pia and Moi Category : Graphic design, promotion Campaign : Handy Craft Kids workshop poster design This poster promoting the Kids’ handy craft workshop was created for Pia and Moi to distribute at key points in Addis Ababa..
Client : Origin Category : Graphics, poster design Campaign : Origin Ethiopia poster design This creative poster design was done by Bunifu Advertising for their client Origin in Ethiopia.
Client : Origin Category : Graphics, poster design Campaign : Origin Ethiopia poster design This creative poster design was done by Bunifu Advertising for their client Origin in Ethiopia.
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Client : TWOW Engineering Category : Brand development, graphics design Campaign : TWOW Ethiopia brand development These are our designed business cards, T Shirts, car banners and brochures for TWOW. We wanted to promote our client’s visibility and create brand awareness.
Client : Xeron Category : Corporate branding, graphic design Campaign : Xeron’s corporate branding Bunifu Agency was behind Xeron’s design and corporate branding.
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Cactus Advertising Client : ATA Ethiopia Category : Print, Digital Campaign : Annual Report Design Aim: To come up with a smart and corporate design’ for ATA’s annual report.
Client : Marie Stopes International Category : Print, Digital, Billboard Campaign : Marie Stopes International We created a campaign for Marie Stopes International using youth in Ethiopia as our center stage.
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Client : Choice Clinic Category : Marketing Campaign, Branding, Social Media Campaign : The freedom to choose: Choice clinic We generated a marketing campaign for choice clinic in Ethiopia, with an aim of awareness about family planning and our Client’s services offered in that department.
Client : Coca Cola Ethiopia Category : Billboard, Digital,Social Media Campaign : Coca Cola Ethiopia marketing Seeing as Amharic is the most commonly spoken language in Ethiopia, we did not want Coca Cola’s target market missing out. We made sure to change the language and that the age group show cased is the one targeted to depict good times one has with special ones when drinking Coca Cola.
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creating
Client : Dasani Category : Marketing, PR Campaign Campaign : Branded ‘Dasani Road Race.’ We ensured that the designing of the medals, banners, t shirts and flyers for our Dasani Ethiopia’s road race were as clear and crisp as can be. The event was a major success with everything we could lay our hands on branded ‘Dasani Road Race.’
Client : DFID Ethiopia Category : Marketing Campaign, Film, Digital Campaign : DFID Awareness campaign We created a campaign to create awareness for DFID Ethiopia regarding encouraging young girls in their respective communities to be heroes in their own way was our objective.
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Client : DSTV Category : Print, Digital, Marketing Campaign Campaign : DSTV summer campaign What better way was there for us to let DSTV’s clients know of its great holiday offers and discounts than though our catchy designed posters and digital campaign.
Client : Ethiopian Trading Enterprise Category : Logo Design Campaign : Ethiopian Trading Enterprise logo design Ethiopian trading enterprise wanted a logo and Ad designed, we gave them one we felt best suited their objective and portrayed the message they wanted..
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Client : Tarara Category : Branding, Print, Packaging Campaign : Tarara: Fine Ethiopian coffee We wanted to create a logo and packaging for Tarara Ethiopia coffee that depicted the fine taste it promised its consumers
Client : Knorr Category : Branding, Marketing Campaign Campaign : Knorr Ethiopia Packaging Re packaged design for Knorr spices Ethiopia. The aim was to have a fresh modern look that would be more appealing to both new and old clients
Client : Unilever Lux Category : Event , branding Campaign : Uniliver Lux event Cactus advertising decided to highlight this event with gorgeous models for Lux soap that promises soft skin and irresistible allure. The new lux soap is evidently the ultimate choice for an irresistibly soft skin.
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Client : Marie Stopes International Category : Logo Design Campaign : Marie Stopes International logo Our Logo design for Marie Stopes International for the Ethiopian market
Client : CoCa Cola Ethiopia Category : Digital, Print and Bill board Campaign : PET Launch Ethiopia East Africa Bottling S.C. (EABSC) unveiled its recyclable plastic PET (Polyethylene Terephthalate) bottles at a launching ceremony for its USD 50 million hi-tech manufacturing facility
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Systron Advertising Client : UNICEF Category : Print, Poster Campaign : UNICEF: Strength of a girl Brief: The theme girls empowerment comes at a critical time when UNICEF is working with its partners to address the next generation issues, making the world fit for children, especially for girls. We created these posters to emphasize how quality social services, building social protection systems, fighting harmful traditional practices (including child marriage and FGM) are the key focuses of out client UNICEF Ethiopia
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Client : Abyssinia Spring Water SC Category : Branding, design Campaign : Abyssinia springs branding Systron advertising’s graphic design and branding work for their client Abyssinia springs in Ethiopia
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Client : Sheger Gifts ltd Category : Corporate branding, website design Campaign : Sheger gifts corporate branding Sheger gifts’ corporate branding, with business cards, van artwork and website design inclusive
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Client : Benatha Spa Category : Corporate branding Campaign : Benatha Spa corporate branding Systron did this branding and design for its client Benatha Spa
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Zeleman Advertising Client : Bella ORS Category : TVC, Digital Campaign : Bella Sanitary towels TV commercial The advert done by Zeleman Advertising aimed to reach out to Ethiopian girls and encourage the purchase of the brands’ sanitary towels.
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Client : East African Tiger Brands Category : Poster design Campaign : East African Tiger brands poster design: CROWN: Zeleman advertising designed this poster for the Tiger Brand.
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Client : Indomie Noodles Category : Television Commercial Campaign : Indomie Noodles television commercial What better way to bring a family together than when sharing indomie noodles. We created this television commercial for our client to show the togetherness of a family when enjoying a helping of indomie noodles.
Client : Population Council Category : Television Commercial Campaign : Population Council TVC The following work in video based format done by Zeleman advertising. The video depicts various of the young girls and women from different locations describing their own life, habits and challenges. Population Council has worked with vulnerable adolescent girls and young women—urban and rural—and the men and boys in their lives. The Council’s programs engage the most vulnerable girls in participating in girls’ clubs with mentors in safe, public places.
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Client : Ambassador Designs Category : Print Campaign : Upgrade your lifestyle with Ambassador Zeleman advertising’s billboard and print Design for Ambassador brand with the theme being ‘Upgrade your lifestyle’.
Client : Zemen Beer Category : Branding, Poster design Campaign : Zemen beer poster design We aimed to depict the way our client’s product brings people together.
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Client : Oil Libya Category : Billboard Campaign : Oil Libya Billboard design Zeleman Advertising, showcases their work on Oil Libya billboard erected at one of the buildings in Addis.
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Kenya East African Creative Review | Page 31
BrainWave Kenya Client : Bidco Company Category : Brand awareness, Marketing campagin Campaign : Gaea: A fresh start for your family Challenge: Our task was to penetrate the family bathing soap market segment with Bidco Africa’s new brand, Gaea. Develop a strategic communication proposal to create awareness and positioning of the brand. Our Solution: Gaea is the complete bath soap for the whole family to begin every day with a fresh start! Creative Idea: ‘Gaea is a Fresh Start’ to life! Results: Kenyans all over the country are waking up to a Fresh Start as the brand is currently being embraced in households everywhere. Client : Frytol Oil Category : Branding, Poster Campaign : TVC, Print, Social media The concept behind Frytol Oil is the happiness of a mother preparing a wonderful meal for her family.
Client : Nice and Lovely Category : Posters, Flyers Campaign : Improving their Hair Challenge: Nice and Lovely is a famous and much loved beauty brand within the masses in Kenya and Eastern Africa. After improving their Hair Care formula and packaging, the client wanted to reassure their existing consumers, that it is the same brand they know and love at the same affordable price but now it’s even better!
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Client : SOKO Maize meal Category : Brand awareness, Marketing campaign Campaign : Happiness in every pack Challenge: Our task was to develop a two year integrated marketing and communication plan that would not only help raise awareness of the Soko brand, but also build brand affinity. Our Solution: Reinforce Soko’s extrinsic benefit of ‘happiness’ with the insight that a good wholesome meal enhances a person’s happiness. Creative Idea: ‘Happiness in every pack’ Results: Increase in sales by 40% in a six month period from launch of campaign. The campaign has not only made the brand have 90% top of mind awareness but it has driven Soko Maize Meal to become the number 1 brand in the market.
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Client : Razzle Category : Branding, Poster design Campaign : Razzle: Take a big bite of excitement We designed this cool poster to depict the fun way having a Razzle would feel like to our client’s potential customers.
Client : Marasa Africa Category : Marketing Campaign Campaign : Marassa Africa: Where the unforgettable happens
Challenge: Our task was to launch a campaign for a Ugandan International Hotel Chain in Kenya raising awareness of their 3 newly refurbished locations The Ark, The Aberdare Country Club and the Mara Leisure Lodge.
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Brand2D Client : Java House Category : Digital, Social Meida Poster Campaign : Java House social media campaign Brand2D helped Nairobi Java House get hundreds of new followers and over 2.5 million impressions on twitter with a 50% off on ice cream offers. Brand2D translated this message into engaging & cheeky conversations on Twitter. & cheeky conversations on Twitter.
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Client : NIC Category : Branding, website design Campaign : NIC website design Working to communicate NIC Banks values of professionalism, innovation, integrity and passion Brand2D designed and developed the NIC Website. We incorporated all NIC Bank business units and subsidiaries ensuring that NIC Website content is accessible across all types of devices
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Canvas School Client : Greenergia Category : Website Development, Corporate Branding, Social Media Set-up Campaign : Greenergia logo design Aim: To give this renewable energy company a digital presence, raising awareness to it renewable energy processes, social impact and environmental benefits of converting waste into wealth.
: Hot and Corny : Complete Re-Branding, Printing, Market Research, Product Development Campaign : Hot and Corny Re branding Client Category
Aim: To re-vamp this Healthy QSR concept that primarily specializes in fresh sweet corn snacks and other healthy snacks, to become a fresh, relevant and appealing brand.
Client : Peppercorn Category : Social Media Set-up and launch, Menu design Campaign : Pepper corn Launch Aim: To launch and set-up the Peppercorn brand, introducing it to the Kenyan Market
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Creative Y&R Client : Africa Alliance Category : Mobile Application, Branding Campaign : Africa alliance mobile application design We developed a mobile application that would be used by Africa Alliance during their 6th Annual Conference. Participants are able to get event program, schedule, speakers and even send inquiries regarding the event all at the click of a buttoninvest the rest. Another additional 7% would invest it all. Imagine where Africa would be if incomes were better, the future is truly bright.
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Client : African Alliance Category : Creatives at work Campaign : African alliance registration portal African alliance approached us to design a registration portal for their 6th annual investor conference. Bearing simplicity and a hustle free experience in mind, we came up with this user friendly form that was both mobile and computer friendly.. .
Client : Broadways Bakery Category : Print, TV Campaign : Broadways Re launch After a long absence of advertising activity, Broadways Bread decided to re launch in the market focusing on their unique heritage. Broadways Bread have been in the market some fifty plus years and whilst brand affinity was strong amongst middle aged and elderly, the young had no real connection with the brand.
We went for a humorous approach which we executed through various touch points. Broadways, who had been experiencing a decline in market share were not only able to reverse the trend but to also make significant inroads into new markets.
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Client : Cadbury’s Category : Print, Digital Campaign : Cadbury sweet moments At Creative Y&R we always aim to resist the usual. And we certainly managed to achieve that with this campaign for Cadbury.
Client : Category : Website, Digital Campaign : EABL’s ‘Limited edition’ We work with the biggest and the best brands. We created a website for our client EABL that would reflect their supreme brands, history and heritage.
Client : Crown Paints Category : Print, Digital Campaign : Crown paints Mobile Application and Calendar Design At the end of the day any agency is only as good as the clients they work for. Our work for Crown Paints not only stands out in the category but also amongst the thousands of ads in the market. And whilst we would like to take all the credit, a large part of it goes to the brave and visionary marketing team at Crown paints.
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Client : Ramco Printing Category : Print, Design Campaign : Ramco calendar design We recently introduced a whole new look and positioning for Ramco Printing to coincide with their twentieth anniversary. Our 2016 Calendar incorporated the new look and brought to life the proposition ‘if you can imagine it, we can print it’ in a unique and visually interesting way.
Client : Kenya Airways Category : Website, Digital Campaign : dream your way to paradise Our agency works with the best in the industry to make their vision come to life. We created a unique website for KQ- a platform they could showcase packages offered in the various destinations that they fly.
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Client : Planet Yogurt Category : Branding, Design Campaign : Planet yoghurt logo design Brief: We did everything for our client Planet Yogurt from their logo to store design to campaign.
Client : Canon Chemicals Category : Print, Digital Campaign : Emotive approach from cinema and online After a significant absence, Canon Chemicals were looking to re introduce their Valon Baby Care range to the public, focusing specifically on the benefit that their baby care products are free from harmful irritants. We went with an emotive approach across various touch points, from cinema and online to in store and truck branding. Our internet commercial was viewed over 600,000 times
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Client : Ramco Group Category : Billboard, Print Campaign : We print it, you mint it Brand Identity: We handle everything for RAMCO Printing from their calendars and other collateral materials to above the line communications. Recently we created a whole new look for the brand and truck branding.
Client : I & M Bank Category : Print, design, Marketing Campaign : ‘TRAVELSHOPPE – Visit Madagascar’ Creative Y and R’s campaign for Travelshoppe picked up 2 finalists at this year’s prestigious Cannes Advertising Festival.
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Express DDB Kenya Client : DT Dobbie Category : Print, Digital Campaign : Renegade Jeep advert We used the word Wrangler and described the meaning in this ad so as to depict the reason it is called ‘The wrangler Jeep’. If a wrangler is a person who gets the most out of a situation, what would buying a wrangler make you and truck branding. Our internet commercial was viewed over 600,000 times
Client : Jeep Category : Design, Print Campaign : Renegade Jeep advert design In the Break Free jeep series, this is was our poster design for the Renegade Jeep advert.
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Client : DT Dobbie Category : Marketing Campaign, Digital Campaign : Ongoing sales on spare parts We came up with a creative way to let Nissan owner’s know about the ongoing sales on spare parts and discount off all services.
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Client : AAR Category : Digital, Billboard, Marketing Campaign Campaign : Service that can be trusted We crated a marketing campaign for AAR Kenya, to enable them to appreciate their clients for continuously placing their trust in them and to also let new potential clients know that they have a service that can be trusted.
Client : Express DDB Category : PR Campaign Campaign : Here’s a bloody good idea In conjunction with Kenya blood National Transfusion, we held a blood donation drive as our way of giving back to those in need in the community.
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Client : KCC Category : Branding, Design Campaign : La yogurht branding When KCC was launching their new Yoghurt on the market, they tasked ExpressDDB to come up with the branding, logo and digital poster designs.
Client : Yana Tyres Category : Digital, print Campaign : Yana tyres advert The advert angle Yana aimed for was being able to drive off road and still providing reliability, resilience, and durability.
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Kijiji Client : Chase bank Category : Promotion, Social Media Campaign : Chase Bank Kenya Initiative Being the No. 1 SME bank in Kenya, Chase saw an opportunity to help the youth prepare for old age. They needed consistency for the products to become part and person of their clients. Based on microsite development, online activations, content creation anda rigorous test-and- learn approach, our collaborative relationship with Chase resulted in a powerful lead generation campaign#chasethegoodhabit that inspired the youth to actively engage with the product. In 6 months; over 7,000 accounts were opened. Chase Bank’s return on marketing spend was 3.5 (350%).
: Expo Milano : Event, Promotion, branding Campaign : Expo Milano showcasing Kenya Client Category
Expo-Milano was a Universal Exposition hosted by Milan, Italy. Throughout the 6 month long trade expo we managed Kenya’s branding at the event showcasing her best to potential global investors and establishing her as an investment hub. We did this through coverage of the various events and distribution of the same in the mainstream and digital media. This led to the much anticipated mini-marathon and cultural week that reassured Kenya’s position as an athletic giant and cultural melting pot.
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OG + A Client : Bamburi Cement Category : Print Ad, Campaign, Branding Campaign : Bamburi social media campaign The Bamburi Rugby Super Series tournament had grown both in stature and in popularity. Yet the communication had become stale and placid. Bamburi Cement was seeking for a new communication for their last tournaments that would reflect the growing importance and stature of the Super Series. The team at OG + A developed a high-impact visual campaign that looked both trendy and spoke to the rugby passionate.
Client : Forest Dew Category : Print, Digital, Branding Campaign : Forest Dew label design The Challenge: Launch a new mineral water brand into the Kenyan market for Jacaranda Hotels. Initial target was to be a strong number 2 in terms of perception in the premium mineral water category, command a price premium and build a credible premium brand that stands out in the crowded marketplace. The brief was to develop naming, product label design, packaging and visual identity that reflect the brand. Additionally, we were required to devise marketing programs that would quickly build depth and breadth of brand awareness to compete favorably with long established pioneer brands. Our Approach We developed a brand strategy built around its unique assets which comprised the place of origin (Shimba Hills), user profile as well as the premium market which was its target.
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Client : H20 Category : Print, Digital Campaign : H2O: Drink Responsibly The Challenge Give the brand a youthful look and a vibrancy that would evoke freedom. Our Approach A visual identity that resonated with the segment of the population regarded as youthful. It needed a crisp, reinvigorated look commanding respect. We then developed a bottle and label design that captured the essence of youth. In terms of communication, we devised a campaign dubbed BADD and through brand association and celebrity endorsements (Dennis Oliech, DJ Loop) we were able to appeal to our young target market.
Client : Saracen Media Group Category : Marketing Campaign Campaign : Saracen: Impact Effectiveness engagement Saracen Media Group, which incorporates Saracen OMD, Kenya’s largest independent Media planning and buying agency, were celebrating their 10th Anniversary and asked us to develop a commemorative advert to run in the business press. Our Idea: As a media planning agency, Saracen’s mandate is to deliver Impact, Effectiveness and Engagement for their clients. We developed an idea that demonstrates all three deliverables in one single ad. The Result: Plenty of phone calls, emails and numerous compliments from Saracens’ clients pointed to the fact that we didn’t do too badly in engaging, impacting and creating an effective ad.
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Client : Kenya Reinsurance Corporation Category : Print Ad, Campaign, Branding, Digital Campaign : Kenya RE Brand Plan After forty years of steady growth, the Kenya Reinsurance Corporation needed a new, fresh outlook, and set OG+A up for the task. The agency developed an elaborate brand plan for Kenya Re, based on their core strengths of Africanness, and global expertise. These values are now reflected in a more modern and refreshed logo as well as a cleaner and more distinctive visual identity system.
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Client : Mashiara Category : Print, Digital, Branding Campaign : Mashiara park branding The Challenge Sell the concept of a mixed-use development incorporating offices, residential apartments, a commercial center, hotel and conferencing facilities on a 32-acre property on the outskirts of Nairobi. To position the development above the cluttered real estate development market, to create a brand with enduring and premium value and to target various stakeholders with appropriate messaging. The Idea OG+A developed a branding system around the proposition that Mashiara provides a vibrant, serene, upmarket location for a modern living and working lifestyle. From this system, the brand mark and a vibrant visual identity was created.
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Client : Cube Movers Category : Print Ad, Campaign, Branding Campaign : Cube movers, move without tears Cube Movers have steadily grown over several years to become the market leader in the removals business in Kenya. However, the removals market has also grown, with many new entrants competing on price, commoditising the category. Cube Movers needed communication to reinvent themselves and claim leadership in the market place. The agency worked on producing advertising and collateral materials that positioned Cube Movers as a premium moving and relocations company that catered to the needs of the region’s discerning corporates and individuals. The Result Within two months of the campaign breaking, Cube Movers registered a growth of 30% in business. Most notably, all of this business came from the premium segment of the market that had been targeted.
Client : Bank Of Africa Kenya Category : Digital, Print, Television Commercial Campaign : Najijenga brand image campaign The Challenge: Bank Of Africa is a Pan-African banking group headquartered in Mali and with a presence in 21 countries in Africa and France. Since entering the Kenya market in 2004, Bank of Africa has been predominantly an SME bank, catering for the needs of small and medium businesses. Bank Of Africa retained OG+A to create communication that would revamp its brand image
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Client : Sumimoto Chemical Category : Print Ad, Campaign, TVC Campaign : Olyset TV Commercial In order to launch the Olyset premium in Africa, (which is a chemically treated mosquito net made by Sumimoto Chemical) OG+A was approached. OG+A had for task to launch these nets into a market with already well-established players, drive awareness and desirability of Olyset, while presenting the category in a refreshing way. OG+A simplified the technological advancements of Olyset nets into three simple and tangible benefits namely Efficacy, Durability and Comfort, made three videos each focused on one distinct benefit and supported this with printed ads.
Client : Peugot Category : Print Ad, Campaign, Branding Campaign : Peugeot is back! After a 3-year hiatus, Peugeot, the second largest car manufacturer in Europe, was returning to the Kenyan market. Peugot and OG + A was to build on the legacy of one of the country’s most iconic car brands. OG + A had for a challenge to come up with a way to communicate and announce the arrival of Peugot in the Market. With simplicity at mind, OG + A developed a simple, yet evocative campaign announcing the return of a well-known and well loved icon that people wouldn’t miss for sure.
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Client : Saroyo Category : Marketing Campaign, branding, Print, branding, endorsement Campaign : Saroyo brand identity When OG + A was approached to develop a brand plan, visual identity, and launch strategy for their bottled drinking water they decided to go big. In order to develop a strong brand platform that would distinguish Saroyo water in an already crowded market, they approached the problem differently though endorsement and association. The approach the creative team chose was to align the brand with sports. By using the legendary track star Kipchoge Keino as a brand icon. The brand identity included the nomenclature as well as refreshing visuals that show motion.
Client : Sigma Category : Corporate Branding Campaign : Sigma visual identity The Challenge Sigma Supplies, an agribusiness in the poultry and animal feeds business, came to us to develop a new visual identity for their corporate brand, as well as their various product brands. Our Idea Using visual metaphors from the farm, we developed evocative visual identity systems for both corporate and product brands.
East African Creative Review | Page 55
: TOTAL Client Category : Print, Digital, Branding Campaign : Total Sola The Challenge As part of their renewable energy initiative, Total Oil was getting ready to retail solar-powered lights. Total asked us to develop the nomenclature, visual identity and launch communication that would create appeal among lower-income market segments to whom these solar-powered lanterns were targeted. Our Idea We developed a relevant name and tagline, then designed a look and feel that instantly resonated with the mass market
Page 56| East African Creative Review
Client : United States International University Category : Multi Media Campaign Campaign : USIU graduation multimedia campaign The Challenge The United States International University (USIU) wanted to create communication around its graduation ceremony, with an aim of creating awareness among potential students. Our Idea Most universities take out multi-page supplements in the press to announce their graduation ceremonies. For less than the cost of a supplement, we created an interactive, multi-media campaign over one week, that started with print campaign that led readers to a micro site where they discovered what the campaign was about. Prospective students could then sign up for more information or download a registration form from the micro site. On the final day of the campaign, which was graduation day, we put out a congratulation advert for the graduating class, while still directing traffic to the micro site.
East African Creative Review | Page 57
Client : White Dezert Category : Re Branding Campaign : White Dezert Re Branding The Challenge In a bid to re position itself and be more competitive, White Dezert yoghurt decided to re-brand, and approached us to develop their new brand identity as well as the packaging of their line of yoghurt products. Our Idea Yoghurt is bold, smooth creamy by nature. We developed a logo that captured that very essence, reflected both in color and in the “free-flowing” typography. On the packaging design, we drew inspiration from the sun, a key element in the ripening of fruits, which themselves are a key ingredient of White Dezert yoghurts.
Client : Wilken Group Category : Print, branding Campaign : Wilken website re design Our brief was to redesign the Wilken site to aggregate the online presences of the group’s companies. Our Idea Based on the concept of a single visual that depicted the various areas in which Wilken does business, the design idea that we called “the Wilken business landscape” came to life. As part of a bigger communication strategy, we shifted the focus of the visual identity from a cold & technical appearance and implemented the idea of the business landscape across their collateral material including business cards, letterheads and complimentary slips.
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Client : Youth Development Fund Kenya Category : Re branding, photography Campaign : Youth development fund logo revamp The Challenge The Youth Enterprise Development Fund is a government agency that lends money to young Kenyans to set up businesses. In an effort to refresh itself and enhance its appeal to more young people, the fund commissioned us to develop a brand strategy that would lead to a re branding of itself and its activities. Our Idea We refreshed the Fund’s logo and visual identity, and brought the fund to life with the use of vibrant images and photos. This translated to collateral materials that are used in promoting the fund’s activities and at “Points of purchase”.
Ogilvy Client : Radar Security Category : Digital, Print, design Campaign : Rada Security print campaign Private security is everywhere in Nairobi. To make sure these jobs are well done, Radar is always looking for the best security so they asked us to come up with a print campaign for their recruitment. We printed fake dollar notes with magnets and placed them under cars everywhere, if the security officers found them they were immediately hired for their vigilance.
East African Creative Review | Page 59
Client : Kenya Airways Category : Print Campaign : Kenya airways: Dreamline your way to paradise
Client : Uniliver Category : Digital, Print Campaign : Royco Fuata flava: Feast your eyes Uniliver’s poster design for their Fuata Flava campaign for Royco one of their products .
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Shekele Communications Client : EABL (Balozi Lager) Category : Branding, Marketing Campaign : EABL: A rich natural taste Emphasizing the rich natural taste of our client’s product Balozi lager, we created a beautiful design that sets the beautiful bottle against the backdrop of nature.
: Nation Media Group Category : Print Campaign : Business daily. Get it! Client
We wanted to keep readers curious with our Nation media advert.
East African Creative Review | Page 61
Client : Toyota Group Category : Print, Digital Campaign : Toyota: for those who demand more Shekele Communications aimed to create awareness for the clients products by showcasing different pictures of how the products can be used.
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Squad Digital Client : Kenya Paraplegic Organization Category : Fundraising campaign Campaign : Bring Zack Back campaign PROJECT OVERVIEW Safaricom partnered with the Kenya Paraplegic Organization to take Zach to Cape Town and back and raise Ksh. 250 million for a rehabilitation centre. All this while enlisting the help of Kenyans for the 4,000 km trip. Safaricom used M-PESA as a fundraising tool, this time to help raise money for a spinal injury rehabilitation centre. Though spinal injuries are increasingly common in Kenya as a result of road accidents or shootings, there is no proper rehabilitation centre in the country, with the closest one being in Cape Town, South Africa.
Client : None (Social Experiment) Category : Marketing campaign Campaign : This is my Kenya Squad Digital ran a social experiment that featured popular media personalities discovering how skewed their perspective of Kenya is towards the negative versus the bigger more beautiful reality that exists. They then shared this experience as a rallying call for all Kenyans to shift their view and defend their country’s image with an aim to improve the deplorable state of the nation’s tourism industry.
East African Creative Review | Page 63
Client : Story Moja Category : Awareness campaign Campaign : Story for Chela Storymoja partnered with the Aga Khan Foundation to create awareness highlighting literacy levels at a national level, help fundraise money needed to build 300 libraries in the country and encourage reading culture of storybooks by the children. We set out to go beyond a campaign but create a movement. A movement for the children by the children. A little girl in pink boots called Chela, became the face of the drive. Campaign “Story for Chela” was thus born.
Client : APA Insurance Category : Social Media, Marketing Campaign Campaign : Never too late to say ‘Asante’ APA insurance Kenya wanted to encourage people to view insurance as an investment in the people that matter to them. To show the value of community and remind them to be grateful for the people they have. The campaign had 10.5 million exposures, reached 4 million people and the videos received 452,000 videos views. The leads grew by 900%, revenue grew by $1,433,250 and APA Insurance went to the top of the Africa Brand Index Chela” was thus born.
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Swivel Marketing Client : Guiness Category : Marketing, Brand activation, brand association Campaign : Get booked drinking guiness! The Task Guinness sought to strengthen its brand association with football by engaging consumers during key football events to ensure it is first drink of choice during football occasions. Swivel was tasked to come up with an on trade concept activation. The Objectives Activate 5000 bars nationally. Sell in 10 incremental (above their normal stock hold) cases per bar. Success Activation on 500 anchor bars and 1600 storm outlets 6% average volume growth month on month growth during the three months Guinness is currently from a -15 in the red. To green. No.1 stout in the country
East African Creative Review | Page 65
The Task As Kenya turned 50,it was imperant to celebrate the milestone on a national scale. Swivel was tasked to develop an exciting visibility and public awareness concept that would celebrate the history of Kenya as she turned 50 years old. Success Iconic ,new to world visibility across the country that matched the greatness of Kenya’s 50th milestone. Production and placement of all visibility for the campaign Road shows across Nairobi that galvanised over 25k people to Kasarani & Uhuru Gardens. Activation at over 100 events leading up to Jamuhuri day through visibility placement.
TDF Advertising : Comprehensive Health Center Client Category : Billboard, Digital Campaign : Apples and sense TDF came up with the concept of ‘The good apple bad apple’ campaign that presents to the patient the need to take care of your health, with the tag line Get back your health
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Client : Zuku Category : Experiential Marketing, PR Campaign : Cricket wars Rugby PR event Zuku’s (one of the leading Satellite TV providers in Kenya) predominant customers are the Indian household. The brief was to come up with an activity that would bring the brand closer to them. Indians love cricket! So we thought why not organised a cricketing spectacle which would replicate the IPL? We had cheerleaders, celebrities flown down from india, international cricketers and a great deal of entertainment. The event was a huge success and this was the biggest cricketing show in Kenya since Kenya last hosted the world cup.
: Maharaja Client Category : Branding, Marketing Campaign, Radio Advert Campaign : Good morning your majesty Maharaja is a brand created by TDF for the leading mattress manufacturer in the region. The client had all mattresses under the same company and brand name: Bobmil Lala Salama. We had to form the brand architecture and give each of the brands their own identity. This particular brand is the best, most luxurious and hence the most expensive as far as the foam mattresses Bobmil have to offer. Hence, the idea was based around luxury and sleeping soundly like a king, i.e. Maharaja (Hindi title for great king) and to relate it to good sleep and waking up fresh, we gave it the tagline - Good morning...your majesty! Keeping the royal image of the brand intact. We received very positive results within the first few months of the campaign, sales shot up over taking some of the already well established brands in the market.
East African Creative Review | Page 67
: Heineken Client Category : Shopper Marketing Campaign : Heineken Tanzania social media campaign A shopper marketing exercise was carried out for Heineken giving Nakumatt shoppers the Heineken experience as they entered the Wines and Spirits section. The idea was to influence their purchasing decision at the point of decision making. The brand engaged with the shopper at the Point of Sale/POS which led to an increase in sales for the international company over the local well known brands that Kenyans were loyal to. The structured tunnel remained at the entrance of the alcoholic beverage section in various branches of the leading supermarket in the country for a period of three years continuing to enhance this shopping experience, sometimes showcasing the replica of the champions league trophy, creating a unique bottle display, cut out of James Bond (apparently its not martini anymore for Mr.Bond he prefers Heineken now, neither shaken nor stirred)
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Client : LG UHD TV Category : Brand Launch, Marketing campaign Campaign : LG Super UHD TV Launch campaign LG asked the agency to come up with a unique/interesting way to launch the Super UHD TV in Kenya. The agency presented 3 ideas which were generated based around the key USPs: Since options 1 & 2 could be combined; LG opted to mix the two out of the three proposed concepts. We decided to go all out on the Hollywood theme from premiere ticket style invites, a red carpet entrance with a life size cutout of paparazzi taking pictures of guests as well as life size cutouts of celebrities! We even had waiters dressed in smart red waistcoats similar to what cinema ushers wear during a movie premiere. In addition to all this, we created 3 experience zone rooms: a home theatre, a living room and a bar area which were using during the grand veiling with confetti and fog machines to add extra glam keeping the movie premiere theme in mind. Guests were taking photos through large branded photo frames which were then printed on the spot and instantly put into a frame and given to guests. Hiring famous radio & TV presenters Michelle & Wahiga made all the difference taking the mood of the event to another level. All in all the turnout was great and the event was a success and gave LG the visibility & mileage they needed.
East African Creative Review | Page 69
: Menengai Client Category : Brand Launch, Marketing campaign Campaign : Menengai Re branding Menengai produce vegetable cooking oil, fat & washing bars. For all these items, the packaging was very outdated. They asked for a fresh look for all their brands and corporate identity as a whole. We executed the new company logo first to set the tone for the rest of the brands which were reworked shortly after. TDF came up with the tagline for Menengai’s flagship brand Top Fry which is ‘Goodness in every drop’. The company/group logo of the heart with the drop of oil depicts that. We used vehicle branding & other ATL platforms to market the new look of the company as well as the new brands. The client was happy with the vibrant cohesive packaging which consumers recognise as products of Menengai from miles away.
Client : Illumatt Category : Print, Calendar Campaign : The ultimate energy saver We designed for our client illumatt calendars and posters.
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Client : Bobmil Category : Print, Billboard Campaign : Specially crafted for you The brief was to come up with an idea for introducing Intercoil Spring Mattresses, a Dubai based brand to the Kenyan market. We decided to localize the brand to create awareness and be able to entice Kenyans who are already loyal to very well established brands in Kenya. We realized our goal/primary objective was to get the target audience to understand what goes into making the mattress, by educating the potential customers about the specialty of the mattress
Client : Continental Tyres Category : Marketing Campaign Campaign : The balls are mine! Continental tyres are strongly associated with the Euro Cup, we saw an opportunity to capitalize on this opportunity for the Kenyan market. We ran a social media campaign where the contestant would win a football if they correctly predicted which teams would win for all three matches on that particular day. Answers were to be posted in a particular format with the hashtag: #TheBallIsMine. This campaign was very successful as we had a lot of interactivity going on on the ContinetaliPartner Kenya FB page and the client was thrilled!
East African Creative Review | Page 71
Transcend : Consolidated Bank Client Category : Print, Digital Campaign : Consolidated bank: We are better together Aim: Let Consolidated Bank clients know that they are better together with the support of the bank.
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Client : BTL Kenya Category : Marketing Campaign Campaign : Ramtons ideas for easy living Ramtons is a leading home appliance brand in Kenya. Because home is where the heart is, we made their adverts communicate their benefits in a unique emotional way.
East African Creative Review | Page 73
Client : Kenya Breweries Category : Branding, Marketing Campaign Campaign : Tusker Cider Branding and promotion Tusker Premium Cider was launched in the Kenyan market and Zilojo was responsible for their successful digital launch across various social media platforms, creating brand awareness as well as promoting the product online.
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Client : Kenya Wine Agencies Category : Print, design, TVC Campaign : Launch of Kingfisher apple and strawberry variants Transcend Media’s work for their client Kenya Wine Agencies used to launch the Kingfisher fruit wine apple and strawberry variants.
East African Creative Review | Page 75
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Malawi East African Creative Review | Page 77
Creative2 Agency Client : EverJoy beauty parlour Category : Poster, Print Campaign : Look good for Valentines We took advantage of Valentine’s day to remind Ever Joy beauty parlor’s customers the importance of looking good for their loved ones.
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Empire Creatives Client : Sun bird hotels and resorts Category : PR, Graphic design, promotion Campaign : Sun bird hotels red hot summer Creation of corporate, promotion and PR material for the hotel chains.
East African Creative Review | Page 79
Client : Kidz planet corporate Category : Design, corporate branding, Launch Campaign : Kidz planet corporate launch Corporate branding of shop and merchandise plus launch awareness campaign
Client : Firstnet Category : Print, Outdoor Campaign : Firstnet ‘Toshiba Service’ First net got a license to sell and service Toshiba printers in the country. As part of awareness, they commissioned Empire Kreatives to develop campaign material for print and outdoor. The result was massive increase in revenue for our client and a bunch of sastified Toshiba users..
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Client : FHD Bank Category : Television, Print, Graphics Campaign : FDH Bank ‘Zatheka’ Promotional campaign that was run by corporate graphics. They commissioned Empire Kreatives to develop for print and television.
Client : Malawian Airlines Category : Print, Outdoor Campaign : Malawian airlines: Rising to the skies Valentine promotion advert for newspapers in Malawi.
East African Creative Review | Page 81
Client : Mercantile International Category : Print, Outdoor Campaign : Mercentile International Oudoor and print poster Mercantile international engaged Empire Kreatives to create visual images for print and outdoor advertising. Unfortunately, this work never saw the light of the day!
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Jupiter Blantyre Client : Dulux Category : Print Campaign : Floor guard! The Jupiter drawing room We came up with a creative poster for our clients to market their product to households that need to protect their floors from extreme wear. The tag line is ‘Give your floor some clean and shield’
Client : Indebank Category : Print Campaign : Indeloan express: Good to go 24 hours Creative2’s poster design for Indebank’s indeloan express services promotion.
East African Creative Review | Page 83
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Page 84| East African Creative Review
Mauritius East African Creative Review | Page 85
FCB CREAD : Lafarge Mauritius Client Category : Packaging & Identity Design Campaign : Bao6ab Masonry Cement Cement has never felt so concrete. Baobab 6 is a fully branded campaign conceptualised for a new type of cement which can be used in 6 different ways. The core idea of the campaign revolves around these 6 particular uses, from the logo icon to the communication campaign, through the packaging design
Client Category
: Ministry of Youth & Sports : Packaging & Identity Design
This identity has been fully created to reflect the drive, dynamism and go-getting attitude of youth, in a fluid, energetic logo, shaped as ‘Y’. A certain sense of modernity and patriotism has been kept by the use of the sobre black and the colours of the Mauritian flag, to give it a noticeably fresh look.
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: COJI Client Category : Mascot design Campaign : Creation of new mascot The new mascot of the Jeux des îles de L’Ocean Indien is here. The goal was to find both a name and a character that would be loved by people of all ages, hence Krouink. a jolly, energetic, and fun-loving fellow based on the endemic Echo Parakeet.
: Euphoria Client Category : Visual identity & Interior design Campaign : Branding & Design When the curves of the end table make you look twice, or when the dazzling blue of your new dining table legs remind you of that magical holiday in Greece two summers ago, it’s because of Euphoria. Literally. The identity of Euphoria, sleek, refined, and radiating elegance, has been birthed from scratch to embody the concept of ‘sexy’ furniture, including the interior design of the shop, the stationery, online presence and livery.
: Euphoria Client Category : Advertising Campaign : Branding & Design Euphoria has much in store for the ones who prefer their furniture to reflect their tastes in high-end fashion, choosing only the most beautiful, refined elegant items to decorate their homes. A special event marked the launch of the shop: a fashion show where the furniture was walked down the runway.
East African Creative Review | Page 87
: Mexa Client Category : Publication Design Annual report 2016 Campaign : Annual report 2016 Corporate documents should be fun to read and easy to digest. The big idea behind this annual report for Mexa, an association of Exportes, was developed in alignment with a yearly theme (fisheries and seafood), so that even the tiniest element, from the charts to the icons, to the page numbering, has been infused with compelling design.
: Mexa Client Category : Publication design Campaign : Diary 2016 The mexa exporters won’t be reaching for their phones anytime. Practical and functional, jam-packed with daily quotes, productivity tools, brainteasers, or areas to scribble on, this diary is bringing the magic of pen and paper back.
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: Barclays Client Category : Creative Advertising Campaign : Home Loan When one door closes, another opens. This time, it’s the door to hassle-free home loan application with Barclays. Combining the product in question with a new approach on traditional media results in an interactive experience
East African Creative Review | Page 89
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Page 90| East African Creative Review
Rwanda East African Creative Review | Page 91
Cube Communications : Crystal Ventures Ltd Client Category : Branding services Campaign : Capital Brokers Branding Capital Brokers Ltd is an insurance brokerage company that is owned by Crystal Ventures Ltd. Being a retainer client, Cube communications was engaged to undertake marketing strategy, branding services & production of marketing collateral for them.
Client : Prime Insurance Category : Design, TVC and Radio Production Campaign : Communication strategy for Prime insurance Cube communications did the communication strategy, media planning, buying, design, PR, TVC production, Radio and advert production for Prime Insurance.
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ION Advertising Client : Amstel Bock Category : Print, Design Campaign : Marketing To publicize Amstel Bock’s new label, ION Advertising created a campaign that portrayed the beer as the ultimate premium beer. The idea was “Beer is art, but there is only one masterpiece: Amstel Bock”.
: Tigo : Brand strategy, illustration, Social Media : Campaign ‘Jama Packs’ Client Category
To publicize Amstel Bock’s new label, ION Advertising created a campaign that portrayed the beer as the ultimate premium beer. The idea was “Beer is art, but there is only one masterpiece: Amstel Bock”.
East African Creative Review | Page 93
Client : Atlantis Microfinance Bank Category : Brand identity Campaign : Atlantis Microfinace Bank Branding Atlantis Microfinance is one of the fastest growing microfinance institutions in Rwanda. ION Advertising has been working with them since 2014, building their brand identity and launching some of the most innovative products on the market.
Client : Inyange Industries Category : TVC Production, Communication Strategy Campaign : Inyange Industries brand strategy Cube Rwanda did the: Studio Construction, brand strategy, TV Production, Radio Advert Production, Communication Strategy, and PR for Inyange Industries.
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Client : Mutzig beer Category : Photography, integrated, social media Campaign : Kigali Fashion Week BRALIRWA For the second year in a row, we were selected to work on KFW again. We executed a couple of visuals to link the event with its main sponsor, MĂźtzig Beer.
East African Creative Review | Page 95
Client : Prime Insurance Category : Marketing, Creative direction, Photography Campaign : ‘We are the future’
ION Advertising’s ‘We are the future Campaign’ for Prime Insurance Rwanda.
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Client : Tigo Category : Marketing, Creative direction, Photography Campaign : ‘Enjoy the good Life’ This promotion by ION Advertising offered ‘la dolce vita’ to customers through numerous prizes like shopping vouchers, TV sets, smartphones and of course millions in cash.
Client : Atlantis Bank Category : Brand identity, Photography, Design Campaign : ‘The easy way of banking’ Atlantis Microfinance is one of the fastest growing microfinance institutions in Rwanda. ION Advertising have been working with them since 2014, building their brand identity and launching some of the most innovative products on the market.
East African Creative Review | Page 97
Client : RSwitch Ehuriro and SmartCash Category : 360 campaign, Visual Identity, Brand Strategy Campaign : Connecting all East Africans ION signed a 360 campaign for SmartCash, a product that enables electronic payment settlements, interoperability and other financial solutions in Rwanda. RSwitch, Rwanda’s national switch and leader in national electronic payments processing developed an interoperable platform which facilitates banks, mobile network operators, microfinance institutions to electronically move money amongst each other. ION Advertising named this new service eHuriro and created its visual identity.
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Client : SKOL Lager Category : Photography, integrated social, social media Campaign : SKOL Lager’s poster design ION Advertising designed this artwork and posters for SKOL lager
East African Creative Review | Page 99
Client : TIGO Category : Photography, integrated social, social media Campaign : YOKONWE Free internet One of the most exciting promotions of 2016, Yokoyowe offered free internet in the morning to all data connected phones on the Tigo network.
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Nomad Agency Client : I & M Bank Category : Print, design, Marketing Campaign : ‘Young Saver’s account’ Nomad Agency created this campaign to boost I&M Bank’s young savers account
East African Creative Review | Page 101
Creative Communication Client : OAFLA Category : Social Media, Digital Campaign : Be an example We ran a campaign for the Organization of African First Ladies Against Aids to encourage adults to be the time of individuals children can trust. The campaign was run on both social and print media.
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Client : Bourbon Coffee Category : Print, Marketing Campaign Campaign : Natuarlly crop to cup We wanted our client’s consumers to appreciate the fact that Bourbon brings to them the finest natural coffee straight from crop to cup. We used the Naturally crop to cup slogan and created a beautiful booklet the coffee lovers could indulge in.
East African Creative Review | Page 103
Client : Primus Beer Category : Branding, Digital, Print Campaign : Primus packaging Our new look for Primus beer was intended to capture its crisp and fresh taste to Rwandan Market.
Client : Ministry of Education Category : Print, Editorial design Campaign : Nyampinga Managazine design Brief: Introduce to the market a quarterly magazine. GIRL HUB NI NYAMPINGA magazine is a quarterly publication from 2011 to present. The work we undertook includes: Concept development, design and layout of all Ni Nyampinga communication campaigns and materials, including direction of photography, copy writing/ translation, localisation, design, layout and production, plus design and layout of outdoor materials press ads and flyers.
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Client : Tempo Category : Digital, Print, Social Media Campaign : Tempo: Your pace, your way your style Aim: To create awareness about the clients product to the Rwandan market.
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Client : MTN Rwanda Category : Print, Digital Campaign : Everywhere you go At the end of the day any agency is only as good as the clients they work for. Our work for Crown Paints not only stands out in the category but also amongst the thousands of ads in the market. And whilst we would like to take all the credit, a large part of it goes to the brave and visionary marketing team at Crown paints.
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Client : Western Union Rwanda Category : Marketing Campaign, Print, Digital Campaign : Send and win with Western Union With Western Union outlets across the countries, there is no reason why students should not be fully equipped for school. We created this marketing campaign alongside the back to school period to promote our client’s services.
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Tanzania East African Creative Review | Page 109
Aggrey and Clifford Client : Vodacom Tanzania Category : Television Commercial Campaign : Daddy ‘Maisha ni Murua’ We created this television commercial titled ‘Daddy’ for our client Vodacom Tanzania.
Client : Vodacom Tanzania Category : Marketing Campaign, Television Commercial Campaign : Pursue your dreams with Vodacom We created this television commercial titled ‘Daddy’ for our client Vodacom Tanzania.
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Client : Zantel Category : TVC Campaign : Zantel Television Commercial This beautiful 60 seconds of musical delight was created by the brilliant team of Aggrey and Clifford for Zantel. The tone has carefully been set in a light yet deep manner that causes you to relax, smile and feel inspired. The ad which speaks very little about Zantel (only at the end) and focuses more on the people, their personality and them finding their own rhythm.
Client : Zantel Category : TVC Campaign : Find your rhythm Zantel commercial This beautiful 60 seconds of musical delight was created by the brilliant team of Aggrey and Clifford for Zantel. The tone has carefully been set in a light yet deep manner that causes you to relax, smile and feel inspired. The ad which speaks very little about Zantel (only at the end) and focuses more on the people, their personality and them finding their own rhythm.
East African Creative Review | Page 111
Prime Advertising : Regent Estate Client Category : Print and Digital Media Campaign : Regent estates’ Brand new executive villas Regent Estate wanted to advertise its $4500 per month Villas to clientele that would be interested. We created both print and digital posters containing...
Digital Trade Mart : African Heritage Fashion week Client Category : Print , Event Campaign : African heritage fashion week promotion Approached by officials from african heritage fashion week, Digital trade mart was asked to come up with a way to add their touch to the prestigious event. The collaboration resulted into this book and magazine print ad.
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Client : Affinity works Category : Brand activation Campaign : Affinity works brand image Affinity works is a new business consultancy company. Digital trade mart was approached to work on their brand image. The following is the result the creative team produced.
Client : GL Energy Category : Print Campaign : GL Energy creative print ad Approached by GL energy which is a Zambian based energy company, digital trade mart had for assignment to come up with a creative print ad that highlighted on their services and footprint. The result was a clean design that spoke about renewable energy.
East African Creative Review | Page 113
Client : Insignia productions Category : Marketing Campaign, digital, print Campaign : African heritage fashion week promotion Insignia productions approached Digital Trade Mart to come up with a number of posters for their seasoned production known as New Beginnings. The posters were to be used for both print and digital. New beginnings is a drama about a love triangle between Julia, Derek and his best friend Sean. It delves into their lives and relationships. Sean wakes up from a five-year coma. His wife, Julia who had moved on with her life since she had lost hope of Sean’s recovery, had married Sean’s best friend Derek. The high-resolution posters with its somewhat ominous tone greatly capture the tone of the story.
Client : Paramount Bank Category : Website Redesign Campaign : To improve the online experience A website redesign concept in order to improve the online experience of paramount bank.
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Client : Bella ORS Category : TVC Campaign : Sarah Hassan brand activation The creative division of digital trade mart was approached by Sarah Hassan a well-known actor who wanted her brand to be activated. Digital Trade mart designed a crisp website that would match with her personality.
Djpa Advertising Client Category
: Decra Roofing Category : Television commercial
In this TV commercial, the reliability and genuineness of the Decra roofing tiles is emphasized upon to their target market in Tanzania.
East African Creative Review | Page 115
Client : Tanzania breweries Category : Marketing Campaign, branding,Print, TVC Campaign : Kilmanjaro Twist ‘Add a Twist!’ Produced as a TV commercial and supported through print, this advert launched the Kili twist branded drink to the Tanzania market. Swahili was opted as the language to be used in order to reach the majority of the Tanzania population.
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Client : Ministry of Health Category : Television Commercial, Social Media Campaign : Vitamin A drops Produced as a TV commercial and supported through print, this advert launched the Kili twist branded drink to the Tanzania market. Swahili was opted as the language to be used in order to reach the majority of the Tanzania population.
East African Creative Review | Page 117
M2 Advertising : Chemi and Cortex Client Category : Whitedent_Tv Campaign : Muda wa Whitedent TV Commercial Our aim was to create brand awareness for our client Chemi and Cortex in the Tanzanian market. We did both Radio adverts in Swahili and TV adverts
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Prime Advertising Client : Alrais Development Category : Print, Digital Campaign : Alrais Development poster design Our poster designed for Alrais Development apartments in Upanga Tanzania aimed to showcase how the apartments look like and the respective installment plans .
East African Creative Review | Page 119
Client Category
: Arusha Borehole drillers : Poster, Flyers
Our designed poster and flyer for Arusha Borehole drillers
Page 120| East African Creative Review
Client : Badri Hardware and Electricals Category : Digital, Print, Social Media Campaign : Badri poster design Informative poster produced by Prime advertising to communicate the variety of product that their client Badri hardware and electricals has to offer.From small tools to professional types of machinery, Badri Hardware and electricals has you covered.
Client : Master Class Category : Print, Digital, Posters Campaign : Master class poster design Aim: Create awareness about the ‘Bank of Knowledge’ Masterclass..
East African Creative Review | Page 121
Client : Bench Mark Office Solutions Category : Print, Digital Campaign : Bos print and digital flyers design We created print and soft copy digital flyers and posters for our client. The aim was to help create awareness of the kind of services they offer.
Client : BOS Corporate Clothing Category : Print, Social Media, Digital Campaign : Bos corporate clothing branding BOS Work wear wanted flyers and posters that could be used for both their pint and digital advertising to attract more clients. Using models to show off some of their work wear, we created a design that would appeal to the corporate audience.
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Client : BOS Events Category : Print, Flyers, Posters, Digital Campaign : BOS events management Check out our design for BOS Events aimed to create awareness of the services they offer to the Tanzanian market
Client : BOS Events Management Category : Print, Social Media, Digital Campaign : Bos Events flyer design The poster designed by Prime advertising highlights in its communication this strength of their clients who’s equipment are reliable whether it is a simple party, a high profile meeting or event organised by big organisation or the government.
East African Creative Review | Page 123
Client : BOS Work Wear Category : Print, Poster Campaign : Bos Work wear customized uniforms BOS work wear makes customized uniforms of all kinds. We did our best to depict what they do in our poster and flyer designs..
Client : Satguru Travels Category : Print, Digital, Social Media Campaign : Satguru car rent poster design We created an informative poster and flyer design for our client showcasing the different prices of their cars for rent per day. The target market was tourists that come to Tanzania and want vehicles to hire for the day.
Page 124| East African Creative Review
Client : The Clean Masters Category : Print, digital Campaign : Corporate cleaning solutions Corporate cleaning solutions in Tanzania approached us for a simple yet eye catching poster that would appeal to their target audience. We designed the poster keeping in mind their company colors and theme.
Client : Satguru Travels Category : Digital, Print, Social Media Campaign : Satguru Easter in Dubai poster design This catchy digital and print design was for our client Satguru Travels for their Easter Holiday package deal to Mauritius.
East African Creative Review | Page 125
Client : Satguru Holidays Category : Print and Digital Media Campaign : Satguru Easter in Mauritius poster design Satguru travels launched amazing deals and discounts for their Malaysia travel packages and they wanted us to create eye catching print and digital adverts to create awareness about the new offers on table.
Client : Satguru Holidays Category : Print and Digital Media Campaign : Satguru Easter in Malaysia poster design Satguru travels launched amazing deals and discounts for their Malaysia travel packages and they wanted us to create eye catching print and digital adverts to create awareness about the new offers on table.
Page 126| East African Creative Review
Client : Satguru Holidays Category : Print and Digital Campaign : Satgury Easter in Paris poster de sign Focusing on highlighting the exclusive offer and price, we designed this poster for our Client’s Easter getaway package to Paris.
Client : Satguru Holidays Category : Print and Digital Campaign : Satguru Easter in Thailand poster design Focusing on highlighting the exclusive offer and price, we designed this poster for our Client’s Easter getaway package to Paris.
East African Creative Review | Page 127
Client : Satguru Holidays Category : Print, Brochures Campaign : Satuguru Oman air poster design We designed this print and digital use poster and flyer for our client Satguru Travels.
Client : Ethihad Airways Category : Print and Digital Campaign : Ethihad Airwayes poster design We designed these flyers and posters to inform our client’s market of the the new offers available.
Page 128| East African Creative Review
Client : Satguru Travel company Category : Print and Digital Campaign : Satguru Emirates destination offers design Check out our poster for Satgury Travel detailing destinations covered by Emirates for their potential clients
Client : Gorilla tape Category : Branding, packaging Campaign : Package re design for Gorilla Tape Prime advertising designed this packaging for Gorilla tape Tanzania to improve its look and appeal to the target consumers .
East African Creative Review | Page 129
Client : CITs Tanzania Category : Print, Flyer, Brochure Campaign : Ipay poster design Aim: To create awareness of the services offered by CITs Tanzania, in terms of providing HR and Payroll solutions to companies.
Client : CITs Tanzania Category : Print, Flyer, Brochure Campaign : CIT Tanzania masterclass ad design Aim: To create awareness of the services offered by CITs Tanzania, in terms of providing HR and Payroll solutions to companies.
Page 130| East African Creative Review
Client : Kids World Entertainment Category : Print, Social Media Campaign : Kids world entertainment promotional material design Kids world entertainment wanted to advertise their services and we made this digital flyer to be used for both print and their social media pages.
Client : Loloz Boutique Category : Print, Marketing Campaign : Loloz Boutique poster design Loloz boutique wanted flyers and posters that would showcase samples of their product lines. They came up with this poster and included their Valentine’s special discount offer.
East African Creative Review | Page 131
Client : Security Point TZ Category : Print, Brochures, Flyersl Campaign : Security point poster design When Security point Tanzania came to us for flyer and brochure designs, we made sure not to disappoint with our layout of their products offered and information about where they can be obtained.
Client : Serengeti Heritage Camp Category : Print, Digital, Social Media Campaign : Serengeti poster design Aim: We made brochures for Serengeti Heritage Camp, to create awareness about their services and special packages on offer to the Tanzanian market.
Page 132| East African Creative Review
Client : Travel Partner Tanzania Category : Print, Marketing Campaign : Shift transportation poster design Travel Partner Tanzania came to us for a nicely put together poster they could use to create awareness for their transportation services.
Client : Shinda Category : Print, Radio Campaign : Shinda with Master Class Promotion flyer for Master class Tanzania’s ‘Shinda 1,000,000 competition.
East African Creative Review | Page 133
Client : Satguru Travels Category : Digital, Print, Social Media Campaign : Satguru travel hotel offer discounts poster design The canton fair is one such event that many would like to attend.By offering services that would compliment that experience, Prime Advertising made sure it was speaking to the right audience and winning them over.
Client : Satguru holiday school tours Category : Print, Design Campaign : Holiday school tours advert design Satguru travels approached us for a digital poster and flyer design targeting students in Tanzania for their student tour deals.
Page 134| East African Creative Review
Client : Travel Partner Tanzania Category : Print, Poster Campaign : Travel Partner poster design We created informative and attractive posters and flyers for our client Travel partner to let the market know what they have to offer.
Client : Satguru Travels Category : Print, Poster, Digital Campaign : Satguru USA Travel poster design Yet another poster both digital and print for Satguru Travels. This time communicating a travel ban warning.
East African Creative Review | Page 135
Client : Chess International Category : Print, Posters, Flyers, Digital Campaign : Chess International products awareness campaign Aim: Introduce Chess International products to potential clients interested in Air Conditioners and Heaters.
Client : Hitech International Category : Print, Poster Campaign : Hitech Poster design Hitech international wanted to launch into the Tanzanian market. We created this poster and flyer design for them to enable them to appeal to their target audience
Page 136| East African Creative Review
Client : Satguru Travels Category : Digital Posters, Flyers, Social Media Campaign : Satguru valentine’s special We designed a marketing campaign for our client Satguru travels last month whereby we promoted his brand using special offers advertised on social media, plus digital and hard copy posters
East African Creative Review | Page 137
Smart Codes Advertising Client : Heineken Category : Whitedent_Tv Campaign : Heineken Tanzania Social Media Campaign Heineken, the world number one premium beer tasked Smart Codes with managing its online reputation within the Tanzania digital space, over and above support on trade activations through digital marketing particular for Nyama Choma Festival Pre Event: Active push on twitter through rewards SMS blasts to Heineken guest database invite to 7 social influencers During Event, they ran a reward for the most engaging and active twitter follower. Engaged the MC to push Heineken activities by rewarding him with a Heineken bucket Post Event: Thank you post on Twitter Event photos posted within 24 hours of the event and promoted it on social media
Page 138| East African Creative Review
Client : Red gold Category : Digital Campaign : Red Gold social media campaign Smart codes went big with social media for red gold generating huge engagement. In the end, all the engagement and traffic resulted in over 600k of products sold and over 16 million impressions.
East African Creative Review | Page 139
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Page 140| East African Creative Review
Uganda East African Creative Review | Page 141
Arrow Fusion Client : Ugandan Islamic Community Category : Print, design Campaign : Eid Adha celebrations Arrow fusion Uganda designed this Eid Adha poster to wish the Islamic community a festive celebration.
Arrow Fusion Client : One More Hope Foundation Category : Creatives at work Campaign : Cloth a child campaign Arrow Fusion Agency in Uganda designed this poster for One More Hope’s ‘Cloth a Child and be part of the change in her life campaign.’
Page 142| East African Creative Review
Client : NBS Televsiion Category : Branding Campaign : NBS Newsprint ads We designed these newspaper ads for NBS Television to run in the print media houses. Our focus was to encapsulate the professional way their news is delivered to the audiences’ screens.
East African Creative Review | Page 143
Client : Fast Mobile Communication Category : Print Ad, Digital Campaign : Fast mobile communications marketing Fast Mobile Communications is among Uganda’s largest and most seasoned telecommunications dealer. With a vast distribution across the country, they are able to adequately cover the majority of Uganda’s population. Their recent creative work is meant to emphasise how excellent they are at what they do as well as inform the population that this is a promise. A promise to future after purchase services once they choose to buy from Fast mobile communication.
Client : Sasi Wine Category : Branding Campaign : Sasi Wine Branding Our creative team came up with this simple yet classy design for the Sasi wine brand.
Page 144| East African Creative Review
Client : Rainbow Milk Category : TVC, Branding Campaign : Rainbow milk gives you a big boost always This advert was designed by Arrow fusion. The focus of the campaign was to let the target market know that drinking rainbow milk enables them to get a boost of energy for daily activities.
Client : Arrow Fusion Category : Branding Campaign : Arrow fussion self promotion TArrow Fusion dreams big and values their employees. That is why, they focused on highlighting their ambitious nature and friendly team culture in their latest ad to promote themselves.
Client : Post Bank Category : Poster, Printing Campaign : Post bank internet banking service We created a digital poster and campaign for our client Post Bank to introduce to its clients the new mobile banking service.
East African Creative Review | Page 145
Brand Vision Client : Africell Telecom Category : Branding, Marketing Campaigns Campaign : Bakakase promotion Our relationship with Africell was birthed from smartphone company iDROID USA’s successful campaigns. We had exceedingly delivered on our end of the bargain in making iDROID a popular brand in the country after only sixty days and among the makeiDROID-popular strategies was; partnerships with the country’s telecoms. Africell, one of the telecoms, was keen on discovering the magic to iDROID’s success and the answer was—BrandVision
Client : Brighter Monday Job portal Category : Branding Campaign : Brighter Monday jobsite design The Need for a Solution BrighterMonday had stayed a jobsite to many, still yet to be embraced by the general public, here in Uganda. They needed to draw the numbers of both site users and client employers.
The Implementation We came up with a catch phrase; Bringing you Together, for the first time ever, managing to explain what exactly BrighterMonday does – bringing both the employee and the employer together, interfacing with them through the entire process all the way to the contract day. It was now easy to sell the site to both parties, with absolute ease.
Page 146| East African Creative Review
Client : Global Trust Bank Category : Marketing Campaign Campaign : Tubadilishe and win promotion The Need for a Solution As a mid-size bank with a modest marketing budget, finding a meaningful point of communication and consistently communicating it was a critical goal in helping GTB stand out and engage its target audience within a marketplace cluttered with big bank advertising. GTB had to find a solution aimed at attracting more deposits in order for it to do profitable business.
East African Creative Review | Page 147
Client : Idroid USA Category : Print, Posters Campaign : Idroid Royal product showcase These posters were created to showcase ranges of Idroid USA’s products and promote the concept that Idroid is for Africa.
Client : Parambot Breweries Category : Branding, Campaigns Campaign : Moon berg Packaging BrandVision™ made a survey and realized that a beautiful bottle and better packaging would attract more consumers and also reposition the brand to appeal to the youth who happened to be the biggest potential consumers; yet had ignored the brand. The rebranding helped Moonberg expand its high-end market.
Page 148| East African Creative Review
Concept 360 Gurus Client : Anne Kansiime Category : Digital, Social Media Campaign : Afrika Fest promotion We designed the marketing campaign for our client Anne Kansiime’s comedy show at Afrika Fest alongside Yvonne Chaka Chaka, and Mark Angel all re known African comedians.
Client : Comedy Files UG Category : Digital, Social Media, Print Campaign : Comedy files live: Madness in Town More in the series of our last month’s designs, for the promotion campaign of our client Comedy Flies Uganda
East African Creative Review | Page 149
Client : Comedy Files UG Category : Digital, Social Media, Print Campaign : promotion campaign for client Comedy Flies Uganda More in the series of our last month’s designs, for the promotion campaign of our client Comedy Flies Uganda
Client : Eye B Category : Creatives at work Campaign : Eye B Launch Launch of Eye B a new fashion designer into the Ugandan Market
Page 150| East African Creative Review
Client : Anne Kansiime Category : Print, event promotion Campaign : I am Anne Kansime Promotional material, and poster design for Anne Kansime’s comedy show.
Client : Okello_Joshua_art_work Category : Digital, Social Media, Print Campaign : Okello Joshua Art Work Concept 360 Gurus created this art work for Joshua Okello’s show in Uganda.
East African Creative Review | Page 151
Client : Pablo Category : Poster, Print Campaign : Pablo Live poster design We designed posters and flyers for Pablo’s last stand up comedy show
Client : Post Bank Category : Print Campaign : Post Bank 2017 calendar design We designed posters and flyers for Pablo’s last stand up comedy show
Page 152| East African Creative Review
Client : Post Bank Category : Digital, poster design Campaign : Post bank solar loan Concept 360 Gurus designed this Solar loan advert for Post Bank Uganda.
Client : Comedy Files UG Category : Digital, Print, Social media Campaign : Teka sente wo seka Another of our creative poster designs in the series of Comedy Files UG.
East African Creative Review | Page 153
Client : Keeza Category : Print, design, branding Campaign : Glow by Keeza Concept 360 Guru’s branding and design for their client Keeza
: Civil Society Client Category : Design, Print Campaign : Don’t drink and drive this festive season Concept 360 Gurus created these digital poster and flyer designs to create awareness about the dangers of drinking alcohol and driving to Ugandans. They created the campaign to give back to the society as part of their social responsibility.
Page 154| East African Creative Review
Lewis and Shaw Advertising Client : Men’s Refinery Category : Logo design, corporate branding Campaign : Men’s refinery branding Men’s refinery branding and Logo Design as crafted by Lewis and Shaw Advertising.
Client : Lewis and Shaw Category : Suzan Parish and associates Campaign : Susan Parish and associates branding The Brief: Our team was approached by Susan parrish Associates to develop a logotype and brand guidelines for their new consultancy business. Our Solution: was a clean logotype that embodies the names Susan and Parrish in coherence with its founders.
East African Creative Review | Page 155
Definite Creations Client : Green Peache Category : Print, design Campaign : Stop Pollution We were tasked with making a creative campaign for our client to depict the danger of pollution to the environment. Satguru travels approached us for a digital poster and flyer design targeting students in Tanzania for their student tour deals.
Fideli : UK AID Client Category : Print Poster Campaign : Be careful what you catch We designed posters and flyers for Pablo’s last stand up comedy show
Page 156| East African Creative Review
Client : Marie Stopes Category : Print Poster Campaign : Life guard: cover your head and enjoy the ride Objective: Enable clients to relate the brand of condoms to everyday safety
Client : KCB Bank Category : Print, Posters Campaign : KCB: Growing with you This is the designed poster for the growing with you Salary Loan promotion at KCB bank.
East African Creative Review | Page 157
Client : Movit Category : Print, Poster, Branding Campaign : Radiant: simply refreshing Our objective was to create a simple nice design for our client’s product.
Fireworks Advertising Client : Centenary bank Category : Print Campaign : Centevolution with Centenary Bank
Page 158| East African Creative Review
MAAD Client : Monitor Publication Limited Category : Print, Radio, Tv Campaign : Monitor: Be in the know, be inspired, go further Aim: Reaffirming The Publications’ Commitment To Providing Accurate News As It Happens In The Different Aspects Of Life.
East African Creative Review | Page 159
Client : MOVIT Category : Medium:Print, Radio, Social-Media, Tv Campaign : Movit: Feel relaxed Aim: To Appeal To A New Audience
Client : UGACHICK Category : Print, Radio, Tv Campaign : Uga Chick brand awareness Our aim was to introduced and create awareness for the products of our our client UGACHICK
Page 160| East African Creative Review
Moringa 360 Client : Club Beer Category : TVC Campaign : Club beer: Great taste is never rushed With the theme ‘Great taste is never rushed’, translated to #TOPAPA in Ugandan local language luganda, our advert for Club beer depicted a young gentleman devising all ways to keep the lady in the club interested besides offering her another bottle of Club Beer.
Client : Club Beer Category : TVC Campaign : Club beer Television commercial This TV commercial depicts a thirsty lass at a club showing her love club beer when she get’s excited that a gentleman she thought was hitting on her is about to buy her another drink, she is mistaken and eventually has to buy her own drink.
East African Creative Review | Page 161
QG Group Client : Ministry of Health Uganda Category : Digital, Print, Poster, Billboard Campaign : Proud to be circumcised Ministry of Health Uganda run a campaign to create awareness about the health benefits of circumcision. We were glad to be on be a part of it with our campaign concept.
Page 162| East African Creative Review
Star Leo Advertising Client : Toyota Category : Print Campaign : Keep your Toyota on the road
Client : Toyota Category : Print Campaign : Toyota Golf day We designed this poster for our client Toyota Uganda to enable them to promote the Toyota Golf day
East African Creative Review | Page 163
The Advertising Company Client : Amarula Category : Branding, Marketing Campaign Campaign : Amarula: Taste the African original With the concept being the splendid uniqueness of being an African original. The aim of this campaign was to celebrate the beauty of Africa and being African with an original African beverage like ‘Amarula’
Client : CFC Life Category : Print, Digital Campaign : Boesha Maisha retirement plan Life is so good right now, but will it be the same after retirement? Our aim was to let the Kenyan market be aware of the Boresha Maisha Retirement plan by CFC Life insurance.
Page 164| East African Creative Review
Client : Kapa Oil Refineries Category : Branding, Digital Campaign : Kasuku: Cook up some happiness What better way than to relate our client’s product with the happiness and togetherness of a family eating together.
Client : Rinsun Category : Marketing Campaign, Branding, Digital Campaign : Rinsun: Feel great from inside out Our feel good inside out campaign was aimed at emphasizing to the Ugandan Market the fact that our clients products was the go to brand when it came to looking good, feeling great and eating healthy.
East African Creative Review | Page 165
Client : Heritage Insurance Category : Print Campaign : Heritage insurance: Girls drive better The advertising company’s poster design for Heritage insurance’s Ladies first car insurance customized insurance cover for ladies.
Client : Prestige Category : Marketing Campaign, Print Campaign : Prestige Marketing campaign Pop, Spread and Pass was our marketing campaign for prestige butter to the vibrant youth groups in Uganda.
Page 166| East African Creative Review
Client : Imperial Bank Category : Marketing Campaign, Print, Digital Campaign : Imperial bank: Step into a bold new world The aim of this campaign was to encourage our client’s customers that stepping into a new world with Imperial Bank, was the best way to experience it’s excellent services.
East African Creative Review | Page 167
Client : Kapa Oil Category : Print, Digital Campaign : Kapa Oil: Toss White poster designs Kapa Oil approached the Advertising company for both digital and print posters to promote its Toss White product.
Page 168| East African Creative Review
Client : Letshego Category : Poster, Print Campaign : Letshego brand awareness campaign Building brand awareness was our aim when we set out to make this campaign for our client Letshego
East African Creative Review | Page 169
Client : ICEA Category : Print, Digital Campaign : ICEA brand awareness Aim: Create awareness for ICEA an insurance company in Uganda
: Smile Telecom Client Category : Print, Posters Campaign : Smile Telecom brand awareness Objective was to create brand awareness of Smile Telecom’s products and services.
Page 170| East African Creative Review
Client : Huawei Category : Print, Poster Campaign : Huawei Poster design Simple and classic poster designs to encapsulate the uniqueness of our client’s products.
East African Creative Review | Page 171
Client : Sonarwa health insurance Category : Print, Digital Campaign : Sonarwa: Your life is in good The objective for our client Sonarwa’s ‘Your life is in good hands’ advert was to create awareness for our client’s products and reassure them that Sonarwa is the best choice..
Page 172| East African Creative Review
Lewis and Shaw Client : Uganda Revenue Authority Category : Print, design, branding Campaign : UGA Report design The Brief: To design a modern corporate monitoring and evaluation field survey report that depicts the core values of Uganda Revenue Authority. The Lewis and Shaw advertising team was tasked to develop a new look in coherence with the institution brand
East African Creative Review | Page 173
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Page 174| East African Creative Review
Zimbabwe East African Creative Review | Page 175
Baob Client : Antelope Park Category : Web Design And Development Campaign : Antelope Park Website Development Known as one of Southern Africa’s Most Intriguing Destinations, and winners of the “Environmental Award” at the 2013 AZTA Awards ceremony, Antelope Park is home to the world famous African Lion and Environmental Research Trust (ALERT) lion rehabilitation programme which is a multi-phase lion conservation initiative as featured in hit UK TV documentary “LION COUNTRY”. It is Africa’s first genuine programme working to ethically re-introduce the offspring of captive-bred African lions back into the wild. Baob Agency did their website development.
Client : Zororo Makamba Category : Web Design And Development Campaign : Zororo Makamba Zororo Makamba is a radio personality, broadcaster, entrepreneur and communication expert. He is passionate about communication, whether it be communicating his own thoughts, facilitating the communication of others through his radio talk shows or communicating a message about the products and services that he sells to customers and potential customers of the mobile telecommunications company he works for. Baob Agency did his website development to depict his brand
Page 176| East African Creative Review
Client : Advanced Climate Solutions Category : Logo, Website development and poster design Campaign : Advanced Climate Solution Logo Design Baob Agency created the Logo design and these digital posters for Advanced Climate Solutions.
Client : The Zimbabwe Red Cross Society Category : Website development and design Campaign : Zimbabwe Red Cross Society The Zimbabwe Red Cross Society, ZRCS, was founded in 1981. In 1983, it was recognized by the International Committee of the Red Cross and became a member of the International Federation of Red Cross and Red Crescent Societies.
Client : Thrive Category : Web Design And Development Campaign : Thrive website design and development Thrive’s mission is to provide training and credit to women excluded from the mainstream financial sector in a manner that is both socially responsible and financially sustainable.
East African Creative Review | Page 177
Client : Football for Action Zimbabwe Category : Graphic, Web and Logo Design Campaign : Football for Action websited design and development Baob Agency designed this website for Football for Action. The theme for the website is Football, All Action. Enjoy the Action.
Client : Spurwing Island Lodge Category : Web Design And Development Campaign : Spurwing Island Website development Boab Agency developed this website for Spurwing Island Lodge, aimed to depict that it is the perfect place for a tranquil getaway for the wildlife enthusiast, serious fisherman and holiday maker alike.
Page 178| East African Creative Review
Client : Virtual Computers Category : Graphic design Campaign : Virtual Computers graphic design Virtual computers had their graphic design done by BOAB Agency for their posters and flyers.
Client : Argyle Apartments Category : Website development and design Campaign : Argyle Apartments website design and development Baob Agency designed Argyle’s website to showcase their affordable fully furnished, self catering, secure, 2 bedroom modern apartments located within walking distance of Avondale Shopping Centre in Harare, Zimbabwe.
East African Creative Review | Page 179
Client : Trade Kings LTD Category : Design, Print Campaign : Trade kings promotional material design Design promotional materials for an event that Trade Kings would be holding.
Client : Tours and travel LTD Category : Website Design, Digital Campaign : Tours and travel website design Tour Africa Travel began as a result of identifying the need for travellers to be secure in knowing someone shall be there to pick up their call for help regardless of time differences and distance. Baob Agency designed this website for Tours and travel Zimbabwe.
Page 180| East African Creative Review
Designat7 Client : Border Timbers Category : Booklet design Campaign : ‘Border Timbers Booklet Design’ Design @7’s booklet design for Border Timbers a timber company in Zimbabwe passionate about developing resources in Africa.
Client : Dairibord Category : Brochure design Campaign : Dairibord yummy snack on goodness! Design @7’s booklet design for Border Timbers a timber company in Zimbabwe passionate about developing resources in Africa.
East African Creative Review | Page 181
Client : Steward Bank Category : Poster design Campaign : Steward bank poster design Designat7’s poster design for Steward bank promoting their iAccount and sending money services
Client : Wattle Company Category : Poster design Campaign : The wattle company’s poster design The wattle company had Designat7 design their posters and promotion flyers.
Page 182| East African Creative Review
Client : Andrew Nyambayo Category : Poster and Flyer design Campaign : Integral Marketing book launch poster design Andrew Nyambayo approached Designat7 to design his promotional material for his ‘Integral Marketing’ book launch.
East African Creative Review | Page 183
Client : Power Tel Category : Poster and Flyer design Campaign : Power Tel promotional materials design Flyers, posters, brochures you name it! Power tel tasked and Designat7 designed
Page 184| East African Creative Review
Client : Triple Line Category : Poster and Flyer design Campaign : Triple Line poster design Desingat7’s poster made for their client Triple Line to showcase the various products they have to sale.
Client : NetOne Category : Poster design Campaign : NetOne poster design Designat7’s poster design to mark the celebration of NetOne’s 20th anniversary celebration.
East African Creative Review | Page 185
Client : Quench Mango Brand Category : Car Branding Campaign : Quench Mango Car Branding The Car branding art work for Quench Mango brand as done by Designat7
Client : Delkab Category : Product brochure design Campaign : Delkab product brochure design With the tag line ‘Seed your success’, Designat7 made this product brochure for Delkab Maize
Page 186| East African Creative Review
Client : Innscor Distribution Category : Poster design Campaign : Innscor poster design Innscor’s poster designed by Designat7 to showcase some of the products the company distributes.
Client : Eco See Category : Poster design Campaign : Eco see poster design Eco See’s poster as designed by Designat7
East African Creative Review | Page 187
Client : Zim Gold Category : Print, Graphic design Campaign : Zim Gold employee of the year program design Designat7 designed Zim Gold’s employee of the year program.
Page 188| East African Creative Review
Dicomm McCann Client : AgriBank Category : TVC, Digital, brand awareness Campaign : Agribank Television commercial We made a Televison commercial for our client Agribank to create awareness of the services they offer.
Start healthy, stay healthy
East African Creative Review | Page 189
Jericho Client : Toyota Zimbabwe Category : Creatives at work Campaign : Toyota: Out and about for adventure Jericho Advertising was approached by Toyota Zimbabwe to create a digital and print advert for potential clientele.
Client : Virtual Computers Category : Graphic design Campaign : Virtual Computers graphic design Virtual computers had their graphic design done by BOAB Agency for their posters and flyers.
Page 190| East African Creative Review
Client : Nandos Category : Design, Print Campaign : ‘Chicken so good its chauffeur driven.’ Jericho Advertising in Zimbabwe created this advert for their client Nandos to advertise their Chicken delivery services.
Native Arts Media Client : Calvin Category : Print, Design Campaign : Inoita music album cover design We designed our client’s music album cover with creative art and a blend of color to reflect his style.
East African Creative Review | Page 191
Quatrohaus Client : Adventist Development Relief Agency (ADRA) Category : Website design Campaign : ‘ADRA website design’ The Adventist Development Relief Agency (ADRA) Zimbabwe is the Seventh - day Adventist Church’s local humanitarian organization, with a global network affiliation, that demonstrates God’s love and compassion through service. This is their website design by Quatrohaus Advertising.
Client : Bankers Association of Zimbabwe (BAZ) Category : Website design Campaign : ‘Banker’s association website design’ The Bankers Association of Zimbabwe was established in 1992 to provide a forum for the consideration of matters of policy and mutual interest concerning member banks. Quatrohaus designed this website to suit their needs.
Page 192| East African Creative Review
Client : Steward Health Category : Website design Campaign : ‘Steward Health website design’ Steward Health is a leading provider in tailor made medical insurance solutions. Steward Health’s journey began in 2006 as TN Medical, then a subsidiary of TN Financial Holding P/L and have continued to grow to become a 100% subsidiary of Econet Wireless Zimbabwe Ltd on 1st March 2014. In line with its affiliation, it rebranded to Steward Health, continuing to build on the outstanding work and service already being provided. The new name reflects the company’s affiliation with the Econet Wireless ‘Steward’ financial services portfolio, as well as its aspiration to act as a responsible ‘steward’ to its customers.
Client : Hospitality Association of Zimbabwe Category : Identity development, Branding Campaign : ‘Hospitality Association of Zimbabwe Branding’ Quatrohaus Zimbabwe created the logo design, branding and identity development for Hospitality Association of Zimbabwe.
East African Creative Review | Page 193
Client : Chibanguza Hotels Category : Website Design Campaign : Chibanguza Website Design Quatrohaus Agency was tasked to create this website for Chibanguza Group of Hotels which has grown steadily over the years to become one of the biggest hotel chains in Zimbabwe
Client : FBC Holdings Category : Website Design Campaign : FBC Holdings website design FBC Holdings Limited (FBCH) is an Investment holding company listed on the Zimbabwe Stock Exchange and whose principal activities are in Zimbabwe. Quatrohaus Agency in Zimbabwe was tasked with creating an informative and engaging website for them.
Client : Golden Knot Group Category : Website Design Campaign : Golden Knot website development The Golden Knot Group was established in April 2005 , initially as a legal aid Society but has grown to become a diversified services entity with interests in Legal Insurance, Funeral Assurance, Funeral Services Debt Collection, Micro Finance, Trust and Legacy Services. Quatrohaus Agency in Zimbabwe did their website development and design
Page 194| East African Creative Review
Client : Gate Consultancy Category : Website Design Campaign : Gate Consultancy website development Gate Consultancy Private Business Corporation (GATE), is a consulting firm offering financial management solutions to NGOs and SMEs. GATE was established to provide excellent service to the NGO and SME sectors using the latest technology and services to provide value for money for all its clients. Quatrohaus Agency developed this website for them.
Client : Infrastructure Development Bank of Zimbabwe (IDBZ) Category : Website Design Campaign : IDBZ Website design The IDBZ was formed on the 31st of August 2005. It was primarily set up as a vehicle for the promotion of economic development and growth, and improvement of the living standards of Zimbabweans through the development of infrastructure, which includes but not limited to energy, transport, water and sanitation, information communication technology (ICT) and housing. Quatrohaus Agency was tasked to do its website development and this was the outcome
Client : Institute of Bankers of Zimbabwe (IoBZ) Category : Website Design Campaign : Institute of Bankers of Zimbabwe (IoBZ) Website design The Institute of Bankers of Zimbabwe provides education to current and future bankers to match the ever changing business environment. The Institute strives to remain at the forefront of development in banking education through its contact with leading local organizations and international sister institutes. Quatrohaus Advertising in Zimbabwe did their website development
East African Creative Review | Page 195
Client : Live Smart Zimbabwe Category : Website Design Campaign : Live Smart Zimbabwe Website design Live Smart Zimbabwe is the local franchise for Live Smart Australia. Quatrohaus Agency designed this website for them.
Client : Infrastructure Development Bank of Zimbabwe (IDBZ) Category : Website Design Campaign : IDBZ Website design The IDBZ was formed on the 31st of August 2005. It was primarily set up as a vehicle for the promotion of economic development and growth, and improvement of the living standards of Zimbabweans through the development of infrastructure, which includes but not limited to energy, transport, water and sanitation, information communication technology (ICT) and housing. Quatrohaus Agency was tasked to do its website development and this was the outcome
Client : National Building Society Limited (NBS) Category : Website Design Campaign : National Building Society Limited (NBS Website design) National Building Society Limited (“NBS�) was set up with the sole mandate of contributing to the National Housing stock and in support of the Zimbabwean Government Zim-Asset and Financial Inclusion programs. Quatrohaus advertising designed this website for Nation Building Society in Zimbabwe.
Page 196| East African Creative Review
Client : Q Partnership Category : Website Design Campaign : Q Partnership Website design Q Partnership is a highly skilled and experienced, knowledge-based consultancy that helps organisations in developing countries design and achieve their business, organisational and management goals and evaluate their performance.
Client : SG Luxury Apartments Category : Website Design Campaign : SG Luxury Apartments Website design SG Luxury Accommodation was formed with the vision of becoming a leading establishment in Harare offering a unique concept in self- catering accommodation and enabling organizations to house their members in a caring and safe environment with services of a high standard. Quatrohaus Advertising in Zimbabwe designed this website for them.
Client : Institute of Bankers of Zimbabwe (IoBZ) Category : Website Design Campaign : Institute of Bankers of Zimbabwe (IoBZ) Website design The Institute of Bankers of Zimbabwe provides education to current and future bankers to match the ever changing business environment. The Institute strives to remain at the forefront of development in banking education through its contact with leading local organizations and international sister institutes. Quatrohaus Advertising in Zimbabwe did their website development
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Client : Steward Bank Category : Website Design Campaign : Steward Bank Website design Following Steward Bank’s launch, Quatrohaus Agency created this website to help the Bank position itself as a mass-bank, focused on providing banking solutions through the use of technology. Steward Bank is the first bank in the country to have convergence with telecommunications and technology to change the way Zimbabweans view banking.
: Surge Africa : Logo Design, Branding, Identity Development Campaign : Surge Africa Branding Client Category
Surge Africa provides innovative, efficient and effective staffing solutions in support of developmental needs in Africa and elsewhere. Quatrohaus Agency in Zimbabwe developed this website for them
Client : Institute of Bankers of Zimbabwe (IoBZ) Category : Website Design Campaign : Institute of Bankers of Zimbabwe (IoBZ) Website design The Institute of Bankers of Zimbabwe provides education to current and future bankers to match the ever changing business environment. The Institute strives to remain at the forefront of development in banking education through its contact with leading local organizations and international sister institutes. Quatrohaus Advertising in Zimbabwe did their website development
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Client : TATU Holdings Category : Website Design Campaign : TATU Holdings website development TATU Holdings houses 3 brands that are TUTU Advertising Agency, Large Format Printing & Corporate Gift World. Quatrohaus Advertising was tasked to do their Website Development.
Client : Zimbabwe Agricultural Development Trust (ZADT) Category : Website Security, Search Engine Optimization (SEO), Google Analytics Reporting Campaign : Zimbabwe Agricultural Development Trust (ZADT) SEO Optimization The Zimbabwe Agricultural Development Trust (ZADT) is a nonprofit oriented organization which was registered on the 5th of October 2010 in Zimbabwe. It was established by SNV Netherlands Development Organization and Humanistic Institute for Development Cooperation (Hivos). The primary purpose of the Trust is to mobilize and provide funding which will contribute to the recovery and improvement of the smallholder farming sector. Quatrohaus was in charge of their Web Security, SEO and Google Analytics.
Client : CABS Category : QMS, Digital Signage, Media Server, Media Player, Rates Board, In-store Adverts Campaign : CABS digital signage and in store Adverts implementation Quatrohaus Zimbabwe was behind the digital signage, rates board design and in store adverts for their client CABS.
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Client Category
: Africa Capacity Building Foundation (ACBF) : Mapping (OpenLayers), Multilingual, Extranet, Info-graphics, Website Security, Search Engine Optimization (SEO), Google Analytics Reporting: TATU Holdings web site development
Campaign : Africa Capacity Building Foundation (ACBF) Website security and SEO implementation TATU Holdings houses 3 brands that are TUTU Advertising Agency, Large Format Printing & Corporate Gift World. Quatrohaus Advertising was tasked to do their Website Development.
Client : CABS Category : QMS, Digital Signage, Media Server, Media Player, Rates Board, In-store Adverts Campaign : CABS digital signage and in store Adverts implementation Quatrohaus Zimbabwe was behind the digital signage, rates board design and in store adverts for their client CABS.
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Shift Engage Client : Super Fert Category : Branding, Digital Campaign : Super Fert Branding As one of Zimbabwe’s leading suppliers of fertilizer products, Superfert’s corporate identity is designed to highlight and promote the propositional values inherent to the Superfert brand, namely those of growth, support, quality, success and environment, which are all heroed in a flowing, stylistic and vibrant corporate identity.
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Client : Econet Wireless Category : Know me, Know my number Campaign : Marketing Campaign, Digital, Print The ‘Know Me. Know My Number’ campaign from Econet was developed around the creative concept of first impressions. This campaign revolved around consumers’ ability to customise the last digits of their mobile number. Being unique is all about standing apart from the crowd and making yourself heard. The messaging itself needed to make a great first impression, one that was bold, hit hard and inspired deep curiosity. We needed a big statement to make an even bigger first impression: using ‘I AM’ hinted at a confidence, a veritable self-assuredness, that was impossible to ignore. It heightened curiosity and forced the audience to take note, and actively seek their own individuality. The line achieved what we wanted the consumer to believe in: that big statements and first impressions count, and their number could now do that for them.
Client : Swift Category : Just Swift It Campaign : Digital, Advertisingt JUST SWIFT IT is more than a campaign line. It is more than the brand promise. At it’s heart is a fully functional online tool – a utility where the consumer can really do it all, where he/she can JUST SWIFT IT, at the click of a button – www.swift. co.zw. In a first for Zimbabwe, Swift now provides a fully functional online logistical solution. Coupled with a fully integrated advertising campaign, the new site rolled out to widespread acclaim, with the project objectives being met almost immediately – namely streamlining business processes, reducing administration costs, drastically improving the customer service function, introducing the Swift Services into the Zimbabwean digital landscape, and significantly improving overall revenue.
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Client : Lobels Cookies Category : The Cookie Craving Campaign : Digital, Graphic design, Branding Bold, wide-eyed, colourful and curious, and able to connect with readers and viewers immediately, the Lobels Cookie Craving Monster (and his friend the Cookie Cravling) were the stars in introducing the Lobels Cookie range’s refreshed, exciting packaging and delicious variants to the market. These cute characters crept into the audience’s hearts with appearances in the press, on TV, online and acted as mobile billboards on Lobels trucks and delivery vans, showing that the cookie craving really WILL get you anywhere!
Client : Lobels Kreamies Category : Lobels Kreamies Biscuits Campaign : Packaging, Digital, Graphic design, Branding As top quality biscuits that positively burst with flavour, the concept and assets of the Lobels Kreamies biscuits needed to complement the fun, bright, and energetic packaging, and effectively communicate the characteristics of the biscuits, flavours and packaging to the consumer. The idea was to deconstruct the look, feel and direction of the packaging, maintaining a unique ‘flavour’ in each creative execution, and evoke a multi-sensory response – a synaesthestic reaction. The objective was to create awareness and excitement around the new range, as well as capitalising on the strategic 110g pack size, which is smaller and more affordable.
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Client : Rudland and George Category : What’s your RG?’. Campaign : Product trial, Marketing, Graphic design To crack the Zimbabwean market, the Rudland and George cigarette brand needed to go beyond ballsy in its communication, using evocative, personable and bold messaging to appeal to the market, creating awareness, inducing product trial, creating repeat purchases and encouraging switch behaviour. Fresh and provocative, the visual aspects of the campaign were treated with movie-like perspective, with the resultant images going totally against the market usual. The acronym RG was expanded into fresh two word statements that develop the essence and personality of the treatment, with the viewer dared with the direct challenge of ‘What’s your RG?’.
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Client : Swift Category : Outdoor advertising, Marketing campagin, Graphic design Campaign : Swift Kickback As Swift Transport’s innovative CSR initiative, #Kickback was not just about Football. It was conceived to holistically support the community, in partnership with the community, as a long-term initiative, to become a self-sustaining, dynamically evolving, community program. Seeded by the distribution of 1000 soccer balls, the #Kickback initiative was initially aimed to benefit the game’s most fervent and poorest supporters – the children of Zimbabwe – and then grow further. The campaign did evolve to also involve the initiative to save the pangolin, in partnership with the Tikki Hywood Trust (more on that here). Added to a tightly executed and intriguing 30” TVC, Twitter was selected as the main content channel of the campaign, driving viewers primarily to the simple, visually pleasing, and informatively succinct website – a huge turnaround for the local market, which generally has been “Always Facebook First”. Coupled with an effective digital campaign, the entire campaign was structured to garner maximum engagement and activation.
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Client : Swift Category : Marketing campaign, Outdoor advertising, Digital Campaign : No matter the size, Just Swift it! Understanding the convenience of using Swift Transport’s services and their new thrust of digital accessibility was the task of this campaign. Visually relaying this required a return to the brand’s truth, which was that they take the worry out of transportation, and whatever they are handling, they WILL deliver. Unembellished but striking images, supported by brief impactful headlines like ‘No matter the size’ and ‘Don’t sweat it’ gave the audience assurances of Swift’s capabilities. Clear one-word CTAs in all channels also directed users to take action. This message was delivered via video, press, digital (through the apt hashtag #JustSwiftIt) and outdoor channels and managed to generate vast interest in and use of Swift’s portfolio of innovative services.
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Client : Cimas health and wellness Category : Press, Cinema, Digital, Social and Radio Campaign : IGo by Cimas As another market first from Cimas, a health & wellness program the likes of which has never been seen in Zimbabwe before was put in place. Specifically designed to focus on preventive health and lifestyle modification, iGO encourages members to look at key health behaviours such as increasing physical activity, improving eating habits and reducing stress levels. To promote healthier living to current and prospective members, we needed to engage with real people (rather than the ‘bodies beautiful’ out there), and who better to use in this campaign than these real people? With these considerations at the core of the creative, a carefully considered strategic campaign was rolled out across a multitude of online and offline media channels, including Press, Cinema, Digital, Social and Radio, geared towards getting consumers onto the first step of the iGo subscriber journey.
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DatCitizen Creative Group : Steward Health : Marketing Campaign, graphic design Campaign : ‘Take Care of your health’ Client Category
DatCitizen Creative Group in Zimbabwe created a wellness campaign to encourage people to lead healthy lifestyles and not just be negligent because they had medical cover. They went for a simpler and cleaner look; something that was pleasing to eye and still have impact. Their big idea was ‘Take Care’ an encouragement for clients to live healthier lives. Even though Steward Health provided health care cover, they nevertheless encouraged them to make their lives much more enjoyable and active through engaging in simple everyday activities consequently reducing their visits to doctors and medical facilities.
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Designat7 Client : Border Timbers Category : Booklet design Campaign : ‘Border Timbers Booklet Design’ Design @7’s booklet design for Border Timbers a timber company in Zimbabwe passionate about developing resources in Africa.
Client : Dairibord Category : Brochure design Campaign : Dairibord yummy snack on goodness! Design @7’s booklet design for Border Timbers a timber company in Zimbabwe passionate about developing resources in Africa.
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