Leading entertainment
MEOXLParty is the biggest cable TV, Internet and mobile phone provider existing in Portugal. XLPARTY is the oldest and most prestigious entertainment festival of Portugal MEOXLAPRTY is the junction of the two (MEO and XLPARTY). MEO XLPARTY Is the biggest Portuguese festival of Videogames entertainment and technology. This festival is in rigor, the new understanding of the events of the future. Below you will find the IGAU images in MEO XLParty event in Porto last weekend, hope you like ;o) and some links that are speaking about these massive event. The MeoXLParty have been promoted in MEOXLPARTY Promotion MEOXLPARTY Event will be promoted in TV, Radio, WebSites, etc… RTP – 80 Spots of 25” during one week (National TV). BGAmer – Direct coverage during the 3 day´s event. Canal UP – 20” Spot Network of Universities and Polytechnics for 2 weeks. Rádio Promotion Antena 3 – 35 Spots of 30” during one week Mix FM – 45 Spots of 20” during one week On Move – 50 Spots of 20” during 15 days (Web Rádio). Outdoor Promotion Mupies – Rede cedida pelo Municípios.
Street Posters – 15.000 posters distributed in secondary schools and universities where the event takes place. Flyers – 10.000 flyers distributed by mail in urban centers where the event is held. The event it will be in April (26 to 28), in Porto at Exponor a huge complex that supports lots of people. The last edition which took place in Lisbon, have had a great success. Newspapper and Magazines PC GUIA – 1 advertise page, 30.000 print units BGamer – 1 advertise page, 15.000 printed units T3 – 1 advertise page, 25.000 printed units Mundo Universitário (Newspaper) – 1 advertise page, 30.000 printed units. Internet XLPARTY Social Networks (Facebook and Twitter) – Daily updates with news Site Zwame – News coverage and reportage of the event (10.000 daily visits) National Fóruns – Advertising the event in 45 different forums (15.000 daily visits) XLPARTY Site – More than 450.000 unique visitors per year XLPARTY Newsletter - 30.000 monthly uploads RubberChicken Web Site - News coverage, advertise and reportage of the event (20.000 daily visits) InjustIce Gods Among Us Tournament will be referenced in all these actions.
Topics: Video Games, TV Shows, Movies, Toys, Records of Guinness, Magic and BD. Every month the magazine offers a gif. Printed Units : 12.000 units, however if you compare with BGamer that prints 15.000 is not too bad. MEGAPOWER will do it cover with LMSH in October or November. We can also do a poster in the magazine as we have done with LEGO LORD OF THE RINGS (after the cover).
MEGAPOWER, is a magazine full dedicated to boys that makes is focus in entertainment, videogames, cinema, etc‌ We have programed with MEGAPOWER make the LEGO MARVEL SUPER HEROES cover at the release of the game. Target: Boys 6 to 9 years (the only magazine in Portugal dedicated to this target and 100% created in Portugal)
In our opinion it will be very interesting have LEGO MARVEL SUPER HEROES, in a magazine full dedicate to a specific target, a target that likes LEGO products and Super Heroes. Our objective when we have thinking in MEGAPOWER was to communicate with an audience that knows LEGO as a brand and may be interested in LEGO games and that probably do not read or do not see BGamer.
With MacDonald’s we are working to implement a campaign based on a contest where we offer LEGO videogames and consoles from Microsoft and Nintendo. This campaign will be communicated in the wipe trays in all Macdonald stores, which will give massive visibility to LEGO videogames brand. With PANRICO http://www.panrico.com/por/ (a Spanish food sector company operating in Portugal), we are also implementing a similar contest, where we offer LEGO videogames and consoles from Microsoft and Nintendo. One of the products this company distributes is “BOLICAO”, a very popular sandwich with chocolate. In this sandwich, PANRICO usually offers printed collectable figures and we are presenting them LEGO characters collection from all videogames.
Leading entertainment