Spring 2016 Preview
PowerA Mission Design and develop the most innovative products to accessorize the world’s best entertainment. Built with performance in mind, and a commitment to highest standards of Quality, PowerA products energize passion and excite emotion that inspires pop-culture lifestyle.
Quality
Value
Consumer Benefit
Trust
Product Pillars
Controllers
Power
Audio
Iconic Product
Our Licensing Partnerships
Controller Strategy
Strategic Overview Consumer Appeal
• Designing the right products for all types of Gamers Enhance the Consumer Experience
• Quality components = Better gaming performance Consumer Confidence
• Thorough testing ensures a reliable product Consumer Loyalty
• Create repeat customers through performance and quality
Good, Better, Best
Best-in-class line of controllers Competition • Deadzone-Free Analog Sticks
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• Broad Gamer Appeal • 9.8ft Spec. Cable Length • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims • Laser-Etched Action Symbols • Hard-Wired Cable • 2-Year Warranty
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Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
XBOX One OPP • Same quality and ergonomic design expected from PowerA • Key features
• Official XBOX ONE Licensed • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims
• 10 ft cable with break-away Design • 2-year Warranty • Designed to match original 1st party appeal
XBOX One OPP colors
Additional Licensed Controllers
ONLY FROM
Marvel Civil War – XB1 Wired
FPO PENDING LICENSOR APPROVAL
Legacy Controllers
XB360 OPP • Same quality and ergonomic design expected from PowerA • Key features
• Official XBOX360 License • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims
• 8 ft cable with break-away Design • 2-year Warranty • Designed to match original 1st party appeal
XBOX 360 OPP colors
PS3 OPP • Same quality and ergonomic design expected from PowerA • Key features
• Official PS3 License • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims
• 8 ft cable with break-away Design • 2-year Warranty • Designed to match original 1st party appeal, but with the added value of offset analog sticks as requested by many gamers
PS3 OPP Licensed Wired
Charging Strategy
PowerA Charging-Consumer Benefit •
Broad consumer appeal to match needs • e.g. Dual & Single • Charge & Play
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Highest Quality components at affordable prices
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Officially licensed
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Thoroughly tested to 1st party standards – Maintains Warranty
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2 year Warranty
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Quick start design • Plug and Play • Click down feature simplifies charge vs. display mode
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Stronger Batteries and Faster Charge times allow more play time
PlayStation Charging Update • Dual Charging Station
• Single Charging Stand
• Dual Charger w/ Headset Stand
Uncharted 4 – Single Charger Promotional Opportunities
• Pre-order Incentive • Bundle with Hardware • Est Launch March 18th
XBOX One Charging - Current
PowerA vs Competitors Competition
Competition Competition Officially Licensed Product
YES
NO
Quality Assurance – Thorough testing and manufacturing standards
YES
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Customer Protection – Won’t invalidate warranties
YES
NO
Customer Satisfaction – Quality & High Performance
YES
Provides Unique Eco-System of Solutions
YES
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NO
Better Sell Through – 1st Party & Licensed Product perform better than NL
YES
NO
Approved for 1st Party bundles & promotions
YES
NO
Builds Category Margins and Eco-System encourages multiple Power A purchases
YES
Some
Merchandising – able to provide family look of solutions
YES
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Play and Charge, and Charge!
XB1 Play and Charge PLUS • Licensed and Certified for XB1 • Compatible with ALL PowerA Charging Stands, and Stations • (2) 1100mAh rechargeable battery packs with built-in LED charge indicator • 9.8ft USB Charging Cable • Includes (2) Universal Battery doors for XB1 Elite Wireless and XB1 Wireless controllers • Power A Branded Orange battery housings provide consumer friendly outlook, and a direct link to Power A battery packs and our Eco System
One Eco System
XB1 Play and Charge PLUS
XBOX One Charging - New • Dual Charger with Headset Stand -
Chat Headsets
Chat Headset – Consumer Feedback Consumer Desire
#1 Build Quality #2 Comfort #3 Clear Chat
Consumer Reality Buy it used. You'll go through them
Everytime I used it took like 5 minutes to adjust it and it never worked out well
I have to eat the mic for my friends to hear me
I had to get two within 2 months
OK performance but extremely uncomfortable.
The main problem is the microphone is absolutely terrible
Built for the Gamer Padded ear cushion leaves one ear free
In-line audio controls
Crystal Clear Chat Audio
Lightweight & flexible headband for longlasting play
Enlarged on-ear design reduces sound leak
High Quality PowerA design
Chat Headset • Official XBOX One license
• Omnidirectional microphone • Crystal clear chat • 3.5mm audio jack
Chat Headset • Official PlayStation license
• Omnidirectional microphone • Crystal clear chat • 3.5mm audio jack
New Gaming Products
Media Remote for Xbox One • Control Blu-ray movies, streaming media and apps, menus, TV power, and volume • Motion-activated backlit buttons for ease of use in dark settings • Direct access to OneGuide, DVR, and Xbox One View & Menu buttons • Dedicated media buttons (Play, Pause, Stop, RW, FFW, REC, etc) • Powers Xbox One on and off
New Licensed DS for 2016
Disney
Frozen Starter Kit
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Frozen Starter Kit
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Stores a 3DS, three 3DS game cards and stylus
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Includes peel & stick screen cleaner and full-size Elsa Stylus
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Secure snap closure
Toys to Life
amiibo Displays Mario Bricks & Blocks
Underworld Display
• Individual Display blocks
• Iconic Super Mario Bros world 1-2 design
• Can be used stand alone or built upon for more
• Holds 12 amiibo figures
• Works with End-level and Underworld Display
• Connects in-line with End-Level Display
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Skylanders Battlecast Card Portfolio
Deck Box
• Designed to match in-game spell book
• Holds 100+ Battlecast Cards
• Holds complete set of Battlecast Series 1
• Magnetic clasp for secure enclosure
• Each page holds 1 character and 5 matching spell cards
• SRP $14.99
• SRP: $24.99
Top Seller Recap
Episode VII Controllers
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Nintendo WiiU
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Mario Kart 8 Wheel
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Wii Wireless GamePad
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
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Wii Sensor Bar
Nintendo DS
3DS Game Vault
DS Universal Folio
3DS XL Starter Kit
DS 16 Game Case
• SKU: 1305212-01
• SKU: CPFA075234-02
• SKU: CPFA1305521-01
• SKU: CPFA075169-04
The Legend of Zelda: Adventurer’s Pouch Kit
• The Legend of Zelda faux leather pouch • Master Sword & Hylian Shield styluses • Hyrule map peel & stick cleaning cloth
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Universal Mario Clean & Protect Kit INCLUDES: 2 custom styluses, screen protector, game card case (holds 4 game cards) and a peal & stick cleaning cloth
Super Mario Folio Kit INCLUDES: Marvel Folio Case, 2 Icon Styluses & 1 Peel & Stick Cleaning Cloth • Holds any Nintendo DS system • Stores 4 game cards
• SKU: 1353655-01
• SKU: 1353660-01
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Star Wars: The Force Awakens Folio Starter Kit • Holds any Nintendo DS system • Store 4 game cards • INCLUDES: 2 styluses and 1 peel and stick cleaning cloth
• SKU: 1353652-01
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Marvel Avengers Folio Kit
Marvel Folio Starter Kit
INCLUDES: Marvel Folio Case, 2 icon styluses & 1 peel & stick cleaning cloth • Holds any Nintendo DS system • Store 4 game cards
• SKU: 1325204-01 Back View
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
PowerA Guitar Hero Products
MICROPHONE
Rechargeable Power Pack Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Charging Stand
Toys to Life
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Power Disk Folio
Carrying Case Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Figure Globe
Š 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Quick Cleanup Storage Solutions
Quick-Store Play Mat • Innovative design • Quick and easy cleanup • Interior Skylands graphics
• SKU: 1364311-01
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Travel Tote • Removable tray keeps figures organized • Stores 20 figures • SKU: 114515-01
© 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.
Thank You!!!