Power A - UK by Marketing Infocapital, SA

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Licensing Partners

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Gamer Segmentation Connoisseurs

â&#x20AC;˘ Not only love games but also the entire gaming industry, and pride themselves on their good taste

Enthusiasts

â&#x20AC;˘ Use games, and a number of other digital entertainment activities to kill time

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Good, Better, Best

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XBOX One OPP • Same quality and ergonomic design expected from PowerA • Key features • Official XBOX ONE Licensed • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims

XBOX One OPP colors

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Additional Licensed Controllers

ONLY FROM

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Marvel Civil War – XB1 Wired

Legacy Controllers

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XB360 OPP • Same quality and ergonomic design expected from PowerA • Key features • Official XBOX360 License • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims

XBOX 360 OPP colors

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PS3 OPP • Same quality and ergonomic design expected from PowerA • Key features • Official PS3 License • Analog Sticks • Deadzone-Free • Rubber-Capped Analog Sticks • Textured-Rubber Analog Cap Rims

• 8 ft cable with break-away Design • 2-year Warranty • Designed to match original 1st party appeal, but with the added value of offset analog sticks as requested by many gamers © 2016 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.

PS3 OPP Licensed Wired

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Packaging transition

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Packaging transition

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Power

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PowerA Charging Solutions for Xbox One

Charging Stand

Elite Charging Stand

Charging Station

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Dual Charging Station for Xbox One/Elite

The Dual Charging Station for Xbox One allows you to charge and display up to two Elite/Standard Xbox One Controllers. Designed by PowerA as the full solution for all of your charging needs. Key Features • Officially licensed by Microsoft • Charges and displays 2 Xbox One controllers • Compatible with Xbox One Elite Wireless Controller • Snap-down charging

Includes • Dual Charging Station • 2 Universal Battery Doors • 2 1100mAh Rechargeable Batteries • AC Adapter

Play & Charge Kit for Xbox One

The Play and Charge Kit by PowerA creates a universal battery solution for all Xbox One gaming needs. With the Play and Charge Kit, you are able to charge batteries while you play or in-between matches. Key Features • Officially Licensed by Microsoft • 2 ways to charge: while you play or direct to the battery pack • Universal Battery Solution: Compatible with all PowerA Charging Stands and Stations Spring 2016

Charging Stand • • • • •

Official Xbox One license Click down to charge Illuminated charge indicator 3ft USB cable Rechargeable battery pack included

• SKU: 1350446-01

Universal Battery Solution by PowerA

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PowerA Charging Solutions for PlayStation 4

Charging Stand

Charging Station

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Dual Charging Station for PlayStation 4

The Complete Charging Station for PlayStation 4 allows you to charge and display up to two DUALSHOCK 4 controllers. Designed by PowerA as the full solution for all of your charging needs. Key Features • Officially licensed by Sony • Charges and displays two DUALSHOCK 4 controllers • Snap-down charging

Includes • Dual Charging Station • BONUS USB Cable • AC Adapter

PlayStation Charging Update • Dual Charging Station

• Single Charging Stand

• Dual Charger w/ Headset Stand

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Uncharted 4 – Single Charger Promotional Opportunities • Pre-order Incentive • Bundle with Hardware • Est Launch March 18th

XBOX One Charging - Current

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XB1 Play and Charge PLUS • • • • • •

Licensed and Certified for XB1 Compatible with ALL PowerA Charging Stands, and Stations (2) 1100mAh rechargeable battery packs with built-in LED charge indicator 9.8ft USB Charging Cable Includes (2) Universal Battery doors for XB1 Elite Wireless and XB1 Wireless controllers Power A Branded Orange battery housings provide consumer friendly outlook, and a direct link to Power A battery packs and our Eco System

One Eco System

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XB1 Play and Charge PLUS

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XBOX One Charging - New • Dual Charger with Headset Stand -

Controllers

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Market leader in Xbox One Controllers 1%

35% 63%

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Source: Chart Track December 2015

PowerA Controller Strategy Enthusiasts

Wired Controller

mini Controller

Connoisseurs

Spectra Controller

FUSION 2.0 Pro Controller

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PowerA Wired Controller

The officially licensed PowerA Wired Controller delivers everything expected in an XBOX One controller. The stylish design is available in BLACK and WHITE. Key Features • Impulse triggers & Dual rumble motors • 3.5mm Audio Jack • 9.8ft in-line release cable • Also works with Windows 10 Now

Spectra Illuminated Controller

Best Seller! With 225 different light-up color combinations, 2 separate light up areas, 3 operational modes and 4 brightness settings establish the Spectra as the world’s most customizable Xbox One controller. Key Features • 255 Light-Up Color Combinations • 4 Brightness Settings, 3 Illumination Modes • 3.5mm Audio Jack • 9.8ft Cord – No Batteries Required • Dual Rumble Motors & Impulse Triggers

Why mini Controllers? “Thank goodness for companies like these because using a regular size controller is such a pain for me” •

91% of U.S. children ages 2-17 play video games (64 million)

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Families are taking the time to play video games together

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PowerA is currently the only company making controllers for this segment

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Great opportunity for franchise licensed product (Star Wars, Skylanders, The Avengers, etc.)

mini Controllers, Huge Love

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Current Color Trends

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mini Controller

Perfect for smaller hands or those who want a comfortable gaming controller, the PowerA mini Controller packs giant features. Key Features • Officially licensed by Microsoft • New Hexagon micro-textured undercarriage • Dual Rumble Motors and Impulse Triggers • New 3.5mm audio jack • 9.8ft Wired cable in-line release Fall 2016

mini Controller â&#x20AC;&#x201C; Colour Variations

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FUSION 2.0 Controller

The FUSION Controller delivers excellent performance with impeccable style. Made with quality components, every detail constructed on this controller gives the gamer a competitive edge. After feedback from real gamers, PowerA brings you a refresh of the popular FUSION Pro Controller. Key Features • 2 New Programmable back buttons with improved location • New removable standard and tall analog caps for custom preference • New Electro-plated chrome elements • New hexagon micro-textured undercarriage for comfort and style • Dual Rumble Motors, Impulse Triggers & Trigger Locks • Introducing white, red, blue and green color options Fall 2016

FUSION 2.0 Controller Product Pillars

Performance • • • • •

Superior Quality Components Dual rumble motors Responsive D-pad and triggers Impulse triggers & trigger locks 9.8ft Braided USB Cable

Features • • • • •

Twist n’ lock analog caps - Standard & tall 2 programmable back buttons High-gloss buttons and center plate Electro-plated chrome D-pad and triggers Hexagon micro-textured undercarriage

Built for Connoisseurs • • • •

For gamers ages 18-40 yrs. Introducing new color options Only Pro controller under $100 High quality and style

Marvel Controllers Key Features • • • • •

Official Xbox 360 License Dual rumble motors Impulse triggers 9.8ft in-line release cable Cpt. America Graphics

Key Features • • • • •

Marvel Civil War graphics (Capt. America vs Iron Man) Official Xbox One License 3.5mm Audio Jack Dual rumble motors Impulse triggers

Legacy – Xbox 360 Wired Controller

Key Features • Officially licensed • 9.8ft Cord – No Batteries Required • Works with Windows

Legacy – PS3 Wired Controller

Key Features • Officially licensed • 9.8ft Cord – No Batteries Required • Textured grips

Audio

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Why Audio? • Audio was largest category in 2015 • Established players : Turtle Beach, Triton, Astro, Gioteck

• Current Gen has now supplanted ~76% of the market. • Expected to continue, and grow as more gamers enter the market

• £0-£20 is the largest Unit opportunity – under served with extremely low quality • £79-£99 is the largest Revenue with meaningful units • Goal is to make such a high quality product that some customers come down from £100+ and some come up from £49-£79

FUSION Headset Designed alongside the FUSION Controller, the FUSION Headset is the ultimate in comfort and style. This gaming headset has all the features a gamer expects, including breathable ear cup padding with clear chat surround sound, memory foam headband padding, and removable microphone. Officially licensed by Microsoft and Sony. Key Features • Stereo chat headset • Large 50mm drivers • Breathable padded ear cups and memory foam headband • Flexible, removable boom microphone with mic monitoring • 3 Audio profiles, Chat/game balance, volume and mute controls Fall 2016

FUSION Wireless Headset

Comfort & sound fit for a gamer.

Style to take beyond the couch.

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Chat Headset

Gameplay communication in clear digital wideband audio with the officially licensed PowerA Chat Headset for Xbox One and PlayStation 4. Designed to be lightweight and comfortable for hours of gaming. Key Features • Lightweight and comfortable for long gaming sessions • Chat in crystal-clear digital wideband audio • 3.5mm audio connection • Cable length 3.6ft • No batteries needed Spring 2016

Built for the Gamer Padded ear cushion leaves one ear free

In-line audio controls

Crystal Clear Chat Audio

Lightweight & flexible headband for long-lasting play

Enlarged on-ear design reduces sound leak

High Quality PowerA design

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Chat Headset • Official XBOX One license • Omnidirectional microphone • Crystal clear chat

• 3.5mm audio jack

Chat Headset • Official PlayStation license • Omnidirectional microphone • Crystal clear chat

• 3.5mm audio jack

Controller Enhancements

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Media Remote for Xbox One

Take control of your entertainment with the officially licensed PowerA Media Remote for Xbox One. Key Features • Control Blu-ray movies, streaming media and apps, menus, TV power, and volume • Motion-activated backlit buttons for dark settings • Direct access to OneGuide, DVR, and Xbox One Dedicated media buttons • Powers Xbox One on and off Spring 2016

Component Kits for Xbox One Elite Wireless Controller Designed with impeccable style for the Xbox One Elite Wireless Controller, to bring subtle praise to your favorite game. PowerA worked alongside Microsoftâ&#x20AC;&#x2122;s 343 Studio to design the shape and size of these components to cater to specific gameplay. Built to withstand wear & tear, offering the performance expected for the Xbox One Elite Wireless Controller.

Includes: (2) Standard Analog Sticks (1) Domed Mid-tall Analog Stick (1) Mid-tall standard Analog Stick (4) Paddles upper/lower (2) Directional Pads

Spring 2016

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Halo 5 Component Kit

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Star Wars: Rogue One Controller

The officially licensed Rogue One Controller for Xbox One will feature all new imagery from ‘Rogue One: A Star Wars Story’ due to release December 16, 2016. PowerA designs its collectible controllers to include everything a gamer expects, including dual rumble motors, impulse triggers, 3.5mm audio port and 9.8 ft. cord.

FPO

Precision Analog Caps by PowerA

PowerA Precision Analog Caps add height and grip to your Xbox One Controller to improve performance. Each Analog Cap offers a different height & contour combination designed to allow more precise in-game movement and offer superior comfort based on preference. Includes: (1) Tall Concave Analog Cap (1) Tall Convex Analog Cap (1) Medium Convex Analog Cap Spring 2016

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Licensed Precision Analog Caps

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Top Seller Recap

Episode VII Controllers

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Nintendo WiiU

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Mario Kart 8 Wheel

•

Wii Wireless GamePad

•

Wii Sensor Bar

Nintendo DS

3DS Game Vault

DS Universal Folio

3DS XL Starter Kit

DS 16 Game Case

• SKU: 1305212-01

• SKU: CPFA075234-02

• SKU: CPFA1305521-01

• SKU: CPFA075169-04

Iconic

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Skylander Battlecast

Key Features • Holds 100+ Battlecast cards • Magnetic clasp for secure enclosure

Key Features • Designed to match in-game spell book • Holds complete set of Battlecast Series 1 • Each page holds 1 character and 5 matching spell cards

Skylanders Battlecast Card Portfolio

Deck Box

• Designed to match in-game spell book

• Holds 100+ Battlecast Cards

• Holds complete set of Battlecast Series 1

• Magnetic clasp for secure enclosure

• Each page holds 1 character and 5 matching spell cards

• SRP $14.99

• SRP: $24.99

Amiibo End Level Display

New RRP! Key Features • Nostalgic Mario design • Modular bricks allow for custom figure arrangements • Displays 6 figures

amiibo Displays Mario Bricks & Blocks

Underworld Display

• Individual Display blocks

• Iconic Super Mario Bros world 1-2 design

• Can be used stand alone or built upon for more

• Holds 12 amiibo figures

• Works with End-level and Underworld Display

• Connects in-line with End-Level Display

Disney Infinity Storage and Display Accessories

On-Set Display

Universal Power Disc Tube

Portable Display Case

2016

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Frozen Accessories for New 3DS

Frozen Starter Kit

Frozen Carrying Case

Spring 2016

2016

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Universal Mario Clean & Protect Kit INCLUDES: 2 custom styluses, screen protector, game card case (holds 4 game cards) and a peal & stick cleaning cloth

Super Mario Folio Kit INCLUDES: Marvel Folio Case, 2 Icon Styluses & 1 Peel & Stick Cleaning Cloth • Holds any Nintendo DS system • Stores 4 game cards

• SKU: 1353655-01

• SKU: 1353660-01

Star Wars: The Force Awakens Folio Starter Kit • Holds any Nintendo DS system • Store 4 game cards • INCLUDES: 2 styluses and 1 peel and stick cleaning cloth

• SKU: 1353652-01

Marvel Avengers Folio Kit

Marvel Folio Starter Kit

INCLUDES: Marvel Folio Case, 2 icon styluses & 1 peel & stick cleaning cloth • Holds any Nintendo DS system • Store 4 game cards

• SKU: 1325204-01 Back View

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PowerA Guitar Hero Products

MICROPHONE

Rechargeable Power Pack ÂŠ 2015 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited.

Charging Stand

Toys to Life

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Power Disk Folio

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Figure Globe

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Quick Cleanup Storage Solutions

Quick-Store Play Mat • Innovative design • Quick and easy cleanup • Interior Skylands graphics • SKU: 1364311-01

Travel Tote • Removable tray keeps figures organized • Stores 20 figures • SKU: 114515-01

Rua de São Francisco, N.º786 - Parque Doroana, Edifício EC - 2645-019 Alcabideche - Portugal © 2016 Bensussen Deutsch & Associates, Inc. Reproduction without consent of BDA is prohibited. www.infocapital.pt - Phone: +351 210174 900 - E-mail: marketing@infocapital.pt