YOUR TEAM IN PORTUGAL
RELEASE TITLE: NBA2K15 PUBLISHER: 2K PLATFORMS: PS3, XB360, PC , XboxOne and PS4
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RELEASE TITLE: WW2K15 PUBLISHER: 2K PLATFORMS: PS3, XB360, PC , XboxOne and PS4
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RELEASE TITLE: GTA V PUBLISHER: 2K PLATFORMS:, XboxOne and PS4
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
TV CAMPAIGN
30” Spot
Invesment Share SIC 34%
Benfica TV 25% TVI 41%
TV
Ins
GRP
Ots
SIC TVI Benfica TV
32 40 145
176.90 207.10
9.80 4.00
TOTAL
217
384.0
13.8
TV CAMPAIGN SIC Spot
Ins
Avg. ST.
Calendรกrio Dec 2014 Mon 01
Tue 02
Wed 03
Thu 04
Fri 05
Mon 08
Tue 09
Wed 10
Thu 11
Fri 12
Mon 15
Tue 16
Wed 17
Thu 18
Fri 19
Mon 22
Tue 23
Wed 24
Thu 25
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
Ins
32
2
1
1
2
2
2
1
1
2
2
2
1
1
2
2
2
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
20
24:41:49
1
1
A - 30 seg (30)
12
25:39:03
1
1
TVI Ins
A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30)
Spot
Avg. ST.
40 1
Ins
2
A - 30 seg (30)
Spot
Fri 26
1
Calendรกrio Nov-14
Dec 2014 Sat 29 Sun 30 Mon 01 Tue Wed Thu 04 Fri 05 Sat 06 Sun Mon Tue 09 Wed Thu 11 Fri 12 Sat Sun Mon Tue 16 Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Sun Sun Sun 02 07 08 10 18 26 27 28 29 03 13 14 15 17 19 20 21 22 23 24 25 30 31 Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins Ins 1 1 1 1 1 1 2 2 1 1 1 1 1 1 3 1 1 1 1 1 2 3 1 1 1 1 1 1 1 1 1 1 1 15:00:00 1
3
16:00:00
1
17:00:00
2
18:00:00
8
19:00:00
3
24:00:00
16
25:00:00
6
26:00:00
1
1
1 1
1 1
1
1
1
1
1
1
1 1
1
1 1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1 1
BTV 2 Ins
A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30) A - 30 seg (30)
Avg. ST.
145 7 7 4 9 7 5 9 12 6 9 10 7 8 4 6 11 24
1
Calendรกrio Dec 2014 Fri 05 Sat 06 Ins Ins 14 8:00:00 1 9:00:00 1 10:00:00 1 11:00:00 2 12:00:00 1 13:00:00 14:00:00 15:00:00 1 16:00:00 1 17:00:00 1 18:00:00 2 19:00:00 1 20:00:00 21:00:00 22:00:00 23:00:00 1 24:00:00 1
1
Sun 07 Ins 14
1 1 1 1 1 1 1 1 1 1 1 3
Mon 08 Ins
Tue 09 Ins
Wed 10 Ins
14
13
12 1 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 2
1 1
1 1 4
2
1
Fri 19 Ins 4 1 1
Sat 20 Ins 8 1 1 1 1
Sun 21 Ins 14
1 1 1 1
1 1 1 1
4
1
1 1
1 1
1 1 1 1 1 1 1 1 1 3
Mon 22 Ins 10
1 1 1 1 1 1
1 1 1 1
1
Tue 23 Ins 8 1 1
Wed 24 Ins 12 1 1
1
Thu 25 Ins 10
1 1
12 1 1 1 1
1 1
1 1
1 1
1 1
1 1 1 1
1 1
1 1
1 1 1 1
2
2 2
1 1 1 1
1 1
RELEASE TITLE: The Elder Scrolls Online PUBLISHER: Bethesda RELEASE DATE: Week 14 2014 PLATFORMS: PC
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
El Cort ingles
TRADE CAMPAIGN
NEW GAME
TRADE CAMPAIGN
MEDIA MARKET
MEDIA MARKET
NEW GAME
TRADE CAMPAIGN NEW GAME
TRADE CAMPAIGN NEW GAME
TRADE CAMPAIGN
NEWSLETTER sent to retaillers
ONLINE ACTIVITIES
NEW GAME
Worten
FNAC
MEDIA ACTIVITIES 20.000 Print units
BGamer/ ene3
RELEASE TITLE: Wolfenstein -The new order PUBLISHER: Bethesda RELEASE DATE: Week 21 2014 PLATFORMS: PC, XBOX360, PS3, PS4
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
TRADE CAMPAIGN
TRADE CAMPAIGN
TRADE CAMPAIGN
TRADE CAMPAIGN
TRADE CAMPAIGN
TRADE CAMPAIGN
TRADE CAMPAIGN
Retail Newsletters
MEDIA ACTIVITIES
PRINT CAMPAIGN 20.000 Print units 100.000 Print units
16.000 Print units
28.000 Print units
60.000 Print units 11.000 Print units
ONLINE CAMPAIGN BGamer/ GameOver/ ene3/Rubber Chiken/CM/A Bola
RELEASE TITLE: The Evil Within PUBLISHER: Bethesda PLATFORMS: PC, Xbox360, PS3, XBoxOne, PS4
RELEASE ACTIVITIES REPORT
Your Team in Portugal
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
RETAIL ACTIVITIES
ONLINE ACTIVITIES
MEDIA ACTIVITIES
PRINT CAMPAIGN
250.000 Print units
ONLINE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Catalogues
TRADE CAMPAIGN
Media Blast
CLICK TO PLAY THE MOVIE
Tel. +351 210 174 900 – Email: marketing@infocapital.pt