Your TikTok Strategy

Your TikTok Strategy.

At first glance, TikTok seems to be just a place of random posts. However, its popularity and its user-friendly interface that focuses on videos gives the chance to brands to conduct marketing campaigns and create opportunities to make their products and services interesting.

This opens a new niche for influencers and new possibilities with a high probability of success.

So, if you want to stand out in it as an influencer or TikToker, you must manage a strategy.

1. Interact with your audience

As in other social networks, you interact with other people, not with robots, so you must make interaction with your followers a fundamental part of your life on this network. This way, your audience will feel loved and relevant. You can ask them a question or survey or recommend them for others to visit their profile. Remember that here the relationship is reciprocal: they need you as much as you need them.

2. Produce quality content

It seems that it goes without saying, but you need to remember: all your content and marketing efforts (whether they are targeted or not) should be supported by an appropriate strategy that seeks to add value to your audience, even if you only want to entertain them right away. Think about what you are leaving your readers: one more ad, spam, or value? Make it worthwhile to follow you and not others.

3. Post frequently

Both quality and quantity are important. If you wish to be successful in your niche, you have to make your community understand you're a reliable entertainer, an active creator. The best way to do that is by posting frequently. However, there is no standard to determine the right frequency of posting. You can do it as many times as you want during the day, but it is more important to upload one quality video a day than ten poor quality, uncreative videos.

4. Get to know your competition

To know your direct competition, you must focus on a specific niche. Once you define it, you will be able to understand who to target and, of course, who has the same target audience as you. Do not be shy: you can always do video responses or duets with your competitors and get yourself known in the process.

5. Learn from other influencers or TikTokers

Learning from those who are already succeeding and growing in this network is not a bad thing. You can even take some of them for inspiration or react to their videos. You have all your creativity available to gain inspiration and do things your way.

6. Know your audience

Do not post for the sake of posting: research what your audience likes and give them what they ask for, which also applies, of course, to hashtags. Specialize and take advantage of your niche. Eventually, you'll be able to create your hashtags or challenges, and your audience will virilize them.