6 MARKETING AUTOMATION TIPS FOR SMALL BUSINESS
Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth.
Establish your goals for Marketing Automation
Build your list from people interested in your products or services Driving traffic to your website’s
As a small business just starting blog is a great way to acquire out with marketing automation new prospective customers. By you should determine your offering a email newsletter optobjectives and establish a set of in, you can capture leads measurable goals that will interested in receiving updates ultimately shape how your on new posts directly to their campaigns will be designed. inbox.
Segment your lists based on interests and tailor your messaging
Make your Automated Emails appear as “UnAutomated” as possible The beauty of marketing
Segmentation is key to any automation software is that it successful marketing automation allows you to address the needs campaign. If your business offers of your audience and the right a wide variety of products or time during the their journey, services, you should ensure that however, it is very easy to lose your email content is tailored to sight of the “human touch” that the interests of each specific make campaigns most effective. customer to move them further down the sales funnel.
Perform Split-Testing Split Testing (also referred to as A/B testing) in email marketing is a method of conducting experiments using multiple variants of messaging to gather data on the best performing campaigns to make informative optimizations.
Start Small and Measure your Efforts It takes time to develop a well-oiled, marketing automation machine capable of nurturing sales-ready leads. Small Businesses just getting started should understand the importance of testing campaign messaging and response to .
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