BigCommerce SEO: How To Rank Your Products In Search
Tech Prastish Software Solutions Pvt. Ltd.
BigCommerce SEO Basics ● Use an SEO optimized URL structure ● Edit metadata in BigCommerce ● Optimize page titles ● Edit meta descriptions ● Use category descriptions ● Enhance pages with Schema.org structured data
Use An SEO Optimized URL Structure When setting up your instance, be sure to enable short URLs under the Web Page URL format. This will give you a shorter and cleaner URL structure. This setting will remove the /page/ slug and the .html part of the URL.
Edit Metadata In BigCommerce
Before we begin optimizing the titles and meta data in your store, follow this list of quick shortcuts to navigate to the BigCommerce SEO options on a specific homepage, category page, product page and blog post. Our Certified BigCommerce devel opers are ready to build and create
Optimize Page Titles Google hasn’t publicly disclosed what the proper character limit for a page title should be. If you do a quick search for a random product yourself, you will see that the page titles it displays can vary by length. We generally recommend staying under 60-65 characters. Don’t forget that your page title should include the focus keyword for your product, category or blog post, plus the store name as a general web best practice.Tech Prastish have an excellent team of BigCommerce designers that are guide you in a proper way.
Use Category Descriptions Similar to meta descriptions and page titles, you need to have good focus keywords describing the products in your category page. Try to summarize all the products that you have in the specific category in 2-3 descriptive sentences, and make sure to stay under 320 characters.
Optimize Page Load Speeds For Desktop And Mobile Test your store and product pages for loading speed with Google's tool, PageSpeed Insights. We recommend running this tool an all of your top selling products to make sure you get a consistently high scores. Don't forget to compress product images, move JavaScripts to nonrender blocking area, utilize srcset (in Cornerstone) and remove any third-part scripts that no longer have benefits for your data analysis.
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