Telecom and IT
TC 2819 | 2014
MARKETING AUTOMATION SOFTWARE MARKET By Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019
Introduction Table of Contents List of Tables Sample Tables
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
1
INTRODUCTION
1.1
OBJECTIVES OF THE STUDY
To define, describe, and forecast the global marketing automation software market on the basis of application, deployment, and users
To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry specific challenges)
To strategically analyze micromarkets1 with respect to individual growth trends, future prospects, and contribution to the total market
To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders
To forecast the size of market segments with respect to five main regions, namely North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)
To strategically profile key players and comprehensively analyze their market shares and core 2
competencies
To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and developments in the marketing automation software market
__________ 1. Micromarkets are defined as the further segments and sub-segments of the global Marketing Automation Software market included in the report. 2. Core competencies of the companies are captured in terms of their key developments and key strategies adopted by them to sustain their position in the market.
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
1.2
MARKETS COVERED
This research report categorizes the marketing automation software market into the following segments:
Global Marketing Automation Software market, By Application
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Other Applications*
Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis *Notes: Others include segmentation, and drip marketing
Global Marketing Automation Software market, By Vertical
Academic & Education
Advertising and Design
Banking, Financial Service, and Insurance
Healthcare
High Tech
Manufacturing and Distribution
Media and Entertainment
Retail
Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
Global Marketing Automation Software market, By Deployment Type
On-Premises
Cloud
Global Marketing Automation Software market, By User
Small and medium businesses
Enterprises
1.3
STAKEHOLDERS
Marketing automation software providers
Cloud solution providers
Service professionals
Investors and venture capitalists
Market research and consulting firms
1.4
MARKET SCOPE
In this report, marketing automation software has been defined as a sales and marketing technology that helps the company to nurture prospects with its likes and dislikes and turn customers into delighted customers.
The market study covers various marketing automation software applications (including campaign management, email marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications).
The market study covers marketing automation software by verticals (academic & education, advertising and design, banking financial service and insurance, healthcare, high-tech, manufacturing and distribution, media and entertainment, and retail)
The market study covers marketing automation software by deployment models (on-premises and cloud) and by end users (small and medium businesses and enterprises)
The market has also been covered by regions (NA, Europe, APAC, LA, and MEA).
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
TABLE OF CONTENTS 1
2
INTRODUCTION ................................................................................................................. 17 1.1
OBJECTIVES OF THE STUDY............................................................................................. 17
1.2
MARKETS COVERED........................................................................................................ 17
1.3
STAKEHOLDERS .............................................................................................................. 18
1.4
MARKET SCOPE .............................................................................................................. 19
RESEARCH METHODOLOGY ............................................................................................... 20 2.1
MARKET SIZE ESTIMATION ............................................................................................. 21
2.1
MARKET BREAKDOWN AND DATA TRIANGULATION...................................................... 23
2.2
MARKET SHARE ESTIMATION ......................................................................................... 23 2.2.1
KEY DATA POINTS TAKEN FROM SECONDARY SOURCES ................................. 24
2.2.2
KEY DATA POINTS FROM PRIMARY SOURCES ................................................. 24 2.2.2.1
2.2.3
KEY INDUSTRY INSIGHTS ............................................................................ 25
ASSUMPTIONS .............................................................................................. 25
3
EXECUTIVE SUMMARY....................................................................................................... 26
4
PREMIUM INSIGHTS .......................................................................................................... 28
5
4.1
ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING AUTOMATION SOFTWARE ..................................................................................................................... 28
4.2
MARKETING AUTOMATION SOFTWARE MARKET– THREE APPLICATIONS SEGMENTS...................................................................................................................... 29
4.3
NORTH AMERICA COMMANDS OVER TWO-FIFTH OF THE MARKET SHARE .................... 30
4.4
MARKETING AUTOMATION SOFTWARE MARKET: FIVE REGIONS .................................. 30
4.5
LIFE CYCLE ANALYSIS, BY REGION ................................................................................... 31
4.6
MARKET CHASM ANALYSIS ............................................................................................ 31
MARKET OVERVIEW .......................................................................................................... 33 5.1
INTRODUCTION .............................................................................................................. 34
5.2
EVOLUTION .................................................................................................................... 34
5.3
MARKET SEGMENTATION............................................................................................... 34
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
5.4
5.3.1
MARKETING AUTOMATION SOFTWARE, BY APPLICATION .............................. 34
5.3.2
MARKETING AUTOMATION SOFTWARE, BY VERTICAL .................................... 35
5.3.3
MARKETING AUTOMATION SOFTWARE, BY DEPLOYMENT MODEL ................. 36
5.3.4
MARKETING AUTOMATION SOFTWARE, BY END USER ................................... 36
MARKET DYNAMICS ....................................................................................................... 36 5.4.1
DRIVERS ....................................................................................................... 37 5.4.1.3
5.4.2
5.4.3
RESTRAINTS .................................................................................................. 38 5.4.2.1
AVAILABILITY OF COMPLEMENTARY SOLUTIONS...................................... 38
5.4.2.2
THE TECHNOLOGY SHIFT ........................................................................... 38
5.4.2.3
DATA PRIVACY ........................................................................................... 38
OPPORTUNITIES............................................................................................ 39 5.4.3.1
5.4.4
CUSTOMER SPECIFIC SOLUTION ................................................................ 40
INDUSTRY TRENDS............................................................................................................. 41 6.1
INTRODUCTION .............................................................................................................. 41
6.2
VALUE CHAIN ANALYSIS ................................................................................................. 41
6.3
SUPPLY CHAIN ANALYSIS ................................................................................................ 42
6.4
PORTER’S FIVE FORCES ANALYSIS................................................................................... 44
6.5
7
GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY ........................ 39
CHALLENGES ................................................................................................. 40 5.4.4.1
6
GROWTH IN CHANNELS ............................................................................. 38
6.4.1
THREAT FROM NEW ENTRANTS ..................................................................... 44
6.4.2
THREAT FROM SUBSTITUTES ......................................................................... 44
6.4.3
BARGAINING POWER OF SUPPLIERS .............................................................. 45
6.4.4
BARGAINING POWER OF BUYERS .................................................................. 45
6.4.5
INTENSITY OF COMPETITIVE RIVALRY ............................................................ 45
STRATEGIC BENCHMARKING .......................................................................................... 46 6.5.1
PRODUCT ENHANCEMENT AND EXPANSIONS ................................................ 46
6.5.2
MERGERS & ACQUISITIONS, STRATEGIC AGREEMENT, AND JOINT VENTURES .................................................................................................... 48
MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATIONS ............................... 49 7.1
INTRODUCTION .............................................................................................................. 50
7.2
CAMPAIGN MANAGEMENT ............................................................................................ 52
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
7.3
7.4
7.5
7.6
7.7
7.8
7.9
7.2.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 52
7.2.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 53
7.2.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 54
E-MAIL MARKETING ....................................................................................................... 55 7.3.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 55
7.3.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 56
7.3.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 57
MOBILE APPLICATION .................................................................................................... 58 7.4.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 58
7.4.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 59
7.4.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 60
INBOUND MARKETING ................................................................................................... 61 7.5.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 61
7.5.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 62
7.5.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 63
LEAD NURTURING AND LEAD SCORING .......................................................................... 64 7.6.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 64
7.6.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 65
7.6.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 66
REPORTING AND ANALYTICS .......................................................................................... 67 7.7.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 67
7.7.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 68
7.7.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 69
SOCIAL MEDIA MARKETING ........................................................................................... 70 7.8.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 70
7.8.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 71
7.8.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 72
OTHER APPLICATIONS .................................................................................................... 73 7.9.1
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 73
7.9.2
MARKET SIZE AND FORECAST, BY END USER .................................................. 74
7.9.3
MARKET SIZE AND FORECAST, BY REGION...................................................... 75
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
8
MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL ....................................... 76 8.1
INTRODUCTION .............................................................................................................. 77
8.2
ACADEMIC & EDUCATION .............................................................................................. 79 8.2.1
8.3
ADVERTISING AND DESIGN ............................................................................................ 80 8.3.1
8.4
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 87
OTHER VERTICALS .......................................................................................................... 88 8.10.1
9
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 86
RETAIL ............................................................................................................................ 87 8.9.1
8.10
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 84
MEDIA AND ENTERTAINMENT........................................................................................ 85 8.8.1
8.9
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 83
MANUFACTURING AND DISTRIBUTION .......................................................................... 84 8.7.1
8.8
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 82
HIGH TECH ...................................................................................................................... 83 8.6.1
8.7
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 81
HEALTHCARE .................................................................................................................. 82 8.5.1
8.6
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 80
BANKING FINANCIAL AND INSURANCE (BFSI) ................................................................ 81 8.4.1
8.5
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 79
MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 88
GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL................................................................................................... 90 9.1
INTRODUCTION .............................................................................................................. 91
9.2
CLOUD ............................................................................................................................ 92 9.2.1
9.3
MARKET SIZE AND FORECAST, BY VERTICAL ................................................... 92
ON-PREMISES ................................................................................................................. 93 9.3.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................... 93
10 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY END USER ......................... 95 10.1
INTRODUCTION .............................................................................................................. 96
10.2
SMALL AND MEDIUM BUSINESSES (SMBS)..................................................................... 97
10.3
ENTERPRISES .................................................................................................................. 98
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
11 GEOGRAPHIC ANALYSIS ................................................................................................... 100 11.1
INTRODUCTION ............................................................................................................ 101
11.2
NORTH AMERICA.......................................................................................................... 102
11.3
11.4
11.5
11.6
11.2.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 103
11.2.2
MARKET SIZE AND FORECAST, BY END USER ................................................ 104
11.2.3
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 105
EUROPE ........................................................................................................................ 106 11.3.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 106
11.3.2
MARKET SIZE AND FORECAST, BY END USER ................................................ 107
11.3.3
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 108
ASIA-PACIFIC ................................................................................................................ 109 11.4.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 109
11.4.2
MARKET SIZE AND FORECAST, BY END USER ................................................ 110
11.4.3
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 111
MIDDLE EAST AND AFRICA ........................................................................................... 112 11.5.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 112
11.5.2
MARKET SIZE AND FORECAST, BY END USER ................................................ 113
11.5.3
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 114
LATIN AMERICA ............................................................................................................ 115 11.6.1
MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 115
11.6.2
MARKET SIZE AND FORECAST, BY END USER ................................................ 116
11.6.3
MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 117
12 COMPETITIVE LANDSCAPE ............................................................................................... 118 12.1
OVERVIEW.................................................................................................................... 118
12.2
MARKET SHARE ANALYSIS, MARKETING AUTOMATION SOFTWARE MARKET ............. 119
12.3
COMPETITIVE SITUATION AND TRENDS ....................................................................... 120 12.3.1
NEW PRODUCT LAUNCHES .......................................................................... 120
12.3.2
AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES .................................................................................................. 123
12.3.3
MERGERS AND ACQUISITIONS ..................................................................... 123
12.3.4
EXPANSION ................................................................................................ 124
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
13 COMPANY PROFILE .......................................................................................................... 126 (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1
INTRODUCTION ............................................................................................................ 126
13.2
ACT-ON SOFTWARE INC, .............................................................................................. 127
13.3
ADOBE SYSTEMS INCORPORATED ................................................................................ 129
13.4
COGNIZANT .................................................................................................................. 132
13.5
HUBSPOT INC, .............................................................................................................. 135
13.6
IBM SILVERPOP ............................................................................................................ 137
13.7
MARKETO ..................................................................................................................... 140
13.8
ORACLE ELOQUA .......................................................................................................... 143
13.9
SALESFORCE ................................................................................................................. 146
13.10
SAS INSTITUTE INC. ...................................................................................................... 149
13.11
TERADATA APRIMO...................................................................................................... 151
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX ........................................................................................................................ 153 14.1
INSIGHTS OF INDUSTRY EXPERTS ................................................................................. 153
14.2
DISCUSSION GUIDE ...................................................................................................... 154
14.3
INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE ................................................ 159
14.4
AVAILABLE CUSTOMIZATIONS...................................................................................... 159
14.5
RELATED REPORTS........................................................................................................ 160
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
LIST OF TABLES TABLE 1
INCREASING NEED OF MARKETING ACCOUNTABILITY IS PROPELLING THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET
38
TABLE 2
EASY AVAILABILITY OF COMPLEMENTARY SOLUTION IS HAMPERING THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET
39
TABLE 3
INCREASING ADOPTION OF CLOUD-BASED TECHNOLOGY WILL BOOST THE MARKETING AUTOMATION SOFTWARE MARKET
39
TABLE 4
PROVIDING CUSTOMER SPECIFIC SOLUTION IS CONSTRAINT FOR THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET
40
TABLE 5
MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
51
TABLE 6
MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY APPLICATION, 2014–2019 (Y-O-Y %)
51
TABLE 7
CAMPAIGN MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
52
TABLE 8
CAMPAIGN MANAGEMENT MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
53
TABLE 9
CAMPAIGN MANAGEMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
54
TABLE 10
E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
55
TABLE 11
E-MAIL MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
56
TABLE 12
E-MAIL MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
57
TABLE 13
MOBILE APPLICATION MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
58
TABLE 14
MOBILE APPLICATION MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
59
TABLE 15
MOBILE APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
60
TABLE 16
INBOUND MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
61
TABLE 17
INBOUND MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
62
TABLE 18
INBOUND MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
63
TABLE 19
LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
64
TABLE 20
LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
65
TABLE 21
LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
66
TABLE 22
REPORTING AND ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
67
TABLE 23
REPORTING AND ANALYTICS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
68
TABLE 24
REPORTING AND ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
69
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
TABLE 25
SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
70
TABLE 26
SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
71
TABLE 27
SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
72
TABLE 28
OTHER APPLICATIONS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
73
TABLE 29
OTHER APPLICATIONS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
74
TABLE 30
OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
75
TABLE 31
MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
77
TABLE 32
MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY VERTICAL, 2014–2019 (Y-O-Y %)
78
TABLE 33
ACADEMIC & EDUCATION MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
79
TABLE 34
ADVERTISING AND DESIGN MARKET SIZE, BY APPLICATIONS, 2014–2019 ($MILLION)
80
TABLE 35
BANKING FINANCIAL AND INSURANCE (BFSI) MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
81
TABLE 36
HEALTHCARE MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
82
TABLE 37
HIGH TECH MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
83
TABLE 38
MANUFACTURING AND DISTRIBUTION MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
85
TABLE 39
MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
86
TABLE 40
RETAIL MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
88
TABLE 41
OTHER VERTICAL MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)
89
TABLE 42
MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
91
TABLE 43
MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY DEPLOYMENT MODEL, 2014–2019 (Y-O-Y %)
92
TABLE 44
CLOUD MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
93
TABLE 45
ON-PREMISES SIZE, BY VERTICAL, 2014–2019 ($MILLION)
94
TABLE 46
MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
96
TABLE 47
MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY END USER, 2014–2019 (Y-O-Y %)
97
TABLE 48
SMBS MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)
98
TABLE 49
ENTERPRISES MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)
99
TABLE 50
MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)
102
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
TABLE 51
MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY REGION, 2014–2019 (Y-O-Y %)
102
TABLE 52
NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
103
TABLE 53
NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
104
TABLE 54
NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
105
TABLE 55
EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
106
TABLE 56
EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
107
TABLE 57
EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
108
TABLE 58
ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
109
TABLE 59
ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014– 2019 ($MILLION)
110
TABLE 60
ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
111
TABLE 61
MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
112
TABLE 62
MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
113
TABLE 63
MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
114
TABLE 64
LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)
115
TABLE 65
LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)
116
TABLE 66
LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)
117
TABLE 67
NEW PRODUCT LAUNCHES, 2011–2014
121
TABLE 68
AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2011–2014
123
TABLE 69
MERGERS AND ACQUISITIONS, 2011–2014
123
TABLE 70
EXPANSIONS, 2012–2014
124
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Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
LIST OF FIGURES FIGURE 1
RESEARCH DESIGN
20
FIGURE 2
MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
22
FIGURE 3
MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
22
FIGURE 4
BREAK DOWN OF DKIP: BY COMPANY TYPE, DESIGNATION, AND REGION
23
FIGURE 5
MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT (2014 VS 2019): MARKET FOR INBOUND MARKETING IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS
26
FIGURE 6
GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2014–2019 ($BILLION)
27
FIGURE 7
ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING AUTOMATION SOFTWARE
28
FIGURE 8
LEAD NURTURING AND LEAD SCORING TO GROW AT THE FASTEST RATE AMONG THESE THREE SOLUTIONS IN MARKETING AUTOMATION SOFTWARE MARKET (EXCLUDING CAMPAIGN MANAGEMENT, EMAIL MARKETING, MOBILE APPLICATION, INBOUND MARKETING, AND OTHER APPLICATION)
29
FIGURE 9
NORTH AMERICA COMMAND OVER TWO-FIFTH OF THE MARKET SHARE
30
FIGURE 10
NORTH AMERICA IS EXPECTED TO HAVE 7.57% CAGR DURING THE FORECAST PERIOD 2014–2019
30
FIGURE 11
MIDDLE EAST AND AFRICA SOON TO ENTER EXPONENTIAL GROWTH PHASE IN THE COMING YEAR
31
FIGURE 12
RELUCTANCY AMONG OGANIZATIONS TO ADOPT MARKETING AUTOMATION SOFTWARE IS A MAJOR OBSTACLE
32
FIGURE 13
SOCIAL MEDIA TO PLAY A CRUCIAL ROLE IN MARKETING AUTOMATION TECHNOLOGY
34
FIGURE 14
MARKET SEGMENTATION: BY APLICATION
35
FIGURE 15
MARKET SEGMENTATION: BY VERTICAL
35
FIGURE 16
INCREASING DEMAND OF MARKETING ACCOUNTABILITY WILL STIMULATE THE DEMAND FOR MARKETING AUTOMATION SOFTWARE
37
FIGURE 17
VALUE CHAIN ANALYSIS
42
FIGURE 18
SUPPLY CHAIN ANALYSIS
43
FIGURE 19
PORTER’S FIVE FORCES ANALYSIS
44
FIGURE 20
STRATEGIC BENCHMARKING: IBM SILVERPOP, ORACLE ELOQUA, ADOBE AND SALESFORCE LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT
47
FIGURE 21
STRATEGIC BENCHMARKING: IBM SILVERPOP, ORACLE ELOQUA, ADOBE, AND SALESFORCE ADOPT INORGANIC STRATEGIES TO GROW IN MARKETING AUTOMATION SOFTWARE MARKET
48
FIGURE 22
GLOBAL CAMPAIGN MANAGEMENT APPLICATION IS EXPECTED TO GROW TO $0.18 BILLION BY 2019
50
FIGURE 23
CAMPAIGN MANAGEMENT MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 10.24% DURING FORECAST PERIOD
52
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14
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
FIGURE 24
CAMPAIGN MANAGEMENT MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 13.28% DURING THE FORECAST PERIOD
53
FIGURE 25
CAMPAIGN MANAGEMENT MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 24.63% DURING THE FORECAST PERIOD
54
FIGURE 26
E-MAIL MARKETING MARKET SIZE, BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 2.68% DURING THE FORECAST PERIOD
55
FIGURE 27
E-MAIL MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 3.72% DURING THE FORECAST PERIOD
56
FIGURE 28
E-MAIL MARKETING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 6.6% DURING THE FORECAST PERIOD
57
FIGURE 29
MOBILE APPLICATION MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 11.49% DURING FORECAST PERIOD
58
FIGURE 30
MOBILE APPLICATION MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 14.56% DURING THE FORECAST PERIOD
59
FIGURE 31
MOBILE APPLICATION MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 12.66% DURING THE FORECAST PERIOD
60
FIGURE 32
INBOUND MARKETING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 12.39% DURING THE FORECAST PERIOD
61
FIGURE 33
INBOUND MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 15.49% DURING THE FORECAST PERIOD
62
FIGURE 34
INBOUND MARKETING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 13.57% DURING THE FORECAST PERIOD
63
FIGURE 35
LEAD NURTURING AND LEAD SCORING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 13.2% DURING THE FORECAST PERIOD
64
FIGURE 36
LEAD NURTURING AND LEAD SCORING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 16.33% DURING THE FORECAST PERIOD
65
FIGURE 37
LEAD NURTURING AND LEAD SCORING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 14.39% DURING THE FORECAST PERIOD
66
FIGURE 38
REPORTING AND ANALYTICS MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 12.61 % DURING THE FORECAST PERIOD
67
FIGURE 39
REPORTING AND ANALYTICS MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 15.72% DURING THE FORECAST PERIOD
68
FIGURE 40
REPORTING AND ANALYTICS MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 8.26% DURING THE FORECAST PERIOD
69
FIGURE 41
SOCIAL MEDIA MARKETING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 13.2 % DURING THE FORECAST PERIOD
70
FIGURE 42
SOCIAL MEDIA MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 16.32% DURING THE FORECAST PERIOD
71
FIGURE 43
SOCIAL MEDIA MARKETING MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 8.83% DURING THE FORECAST PERIOD
72
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15
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
FIGURE 44
OTHER APPLICATIONS MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 9.34% DURING THE FORECAST PERIOD
73
FIGURE 45
OTHER APPLICATIONS MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 12.36% DURING THE FORECAST PERIOD
74
FIGURE 46
OTHER APPLICATIONS MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 10.49% DURING THE FORECAST PERIOD
75
FIGURE 47
GLOBAL MARKETING AUTOMATION SOFTWARE ARE EXPECTED TO HAVE $302.50 MILLION MARKET FROM ACADEMIC & EDUCATION VERTICAL IN 2019
77
FIGURE 48
ACADEMIC & EDUCATION MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 9.01% DURING THE FORECAST PERIOD
79
FIGURE 49
ADVERTISING AND DESIGN MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 6.98% DURING THE FORECAST PERIOD
80
FIGURE 50
BANKING FINANCIAL AND INSURANCE (BFSI)MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.31% DURING THE FORECAST PERIOD
81
FIGURE 51
HEALTHCARE MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.32% DURING THE FORECAST PERIOD
82
FIGURE 52
HIGH TECH MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 6.88% DURING THE FORECAST PERIOD
83
FIGURE 53
MANUFACTURING AND DISTRIBUTION MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.13% DURING THE FORECAST PERIOD
84
FIGURE 54
MEDIA AND ENTERTAINMENT MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.22% DURING THE FORECAST PERIOD
86
FIGURE 55
RETAIL MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.46% DURING THE FORECAST PERIOD
87
FIGURE 56
OTHER VERTICAL MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.46% DURING THE FORECAST PERIOD
88
FIGURE 57
MARKETING AUTOMATION SOFTWARE MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 11.89% DURING THE FORECAST PERIOD
91
FIGURE 58
CLOUD-BASED DEPLOYMENT MODEL IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 14.04% DURING THE FORECAST PERIOD
92
FIGURE 59
ON-PREMISES DEPLOYMENT MODEL IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 5.81% DURING THE FORECAST PERIOD
93
FIGURE 60
MARKETING AUTOMATION SOFTWARE MARKET SIZE IN SMALL AND MEDIUM BUSINESSES IS EXPECTED TO GROW BY 14.97% DURING THE FORECAST PERIOD
96
FIGURE 61
SMALL AND MEDIUM BUSINESSES MARKET SIZE IN ACADEMIA AND EDUCATION VERTICAL IS EXPECTED TO GROW BY 17.19% DURING THE FORECAST PERIOD
97
FIGURE 62
ENTERPRISES MARKET SIZE IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 7.28% DURING THE FORECAST PERIOD
98
FIGURE 63
GEOGRAPHIC SNAPSHOT
101
FIGURE 64
MARKETING AUTOMATION SOFTWARE MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 7.57% DURING THE FORECAST PERIOD
101
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16
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
FIGURE 65
NORTH AMERICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.64% DURING THE FORECAST PERIOD
103
FIGURE 66
NORTH AMERICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 13.94% DURING THE FORECAST PERIOD
104
FIGURE 67
NORTH AMERICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.88% DURING THE FORECAST PERIOD
105
FIGURE 68
EUROPE: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 11.58% DURING THE FORECAST PERIOD
106
FIGURE 69
EUROPE: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 15.96% DURING THE FORECAST PERIOD
107
FIGURE 70
EUROPE: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 12.84% DURING THE FORECAST PERIOD
108
FIGURE 71
ASIA-PACIFIC: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.70% DURING THE FORECAST PERIOD
109
FIGURE 72
ASIA-PACIFIC: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 14.00% DURING THE FORECAST PERIOD
110
FIGURE 73
ASIA-PACIFIC: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.94% DURING THE FORECAST PERIOD
111
FIGURE 74
MIDDLE EAST AND AFRICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.32% DURING THE FORECAST PERIOD
112
FIGURE 75
MIDDLE EAST AND AFRICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 13.61% DURING THE FORECAST PERIOD
113
FIGURE 76
MIDDLE EAST AND AFRICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.55% DURING THE FORECAST PERIOD
114
FIGURE 77
LATIN AMERICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 15.24% DURING THE FORECAST PERIOD
115
FIGURE 78
LATIN AMERICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 19.76% DURING THE FORECAST PERIOD
116
FIGURE 79
LATIN AMERICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 16.54% DURING THE FORECAST PERIOD
117
FIGURE 80
COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS
118
FIGURE 81
GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY KEY PLAYER, 2013
119
FIGURE 82
BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY
120
FIGURE 83
GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS
126
FIGURE 84
ACT-ON SOFTWARE INC: BUSINESS OVERVIEW
127
FIGURE 85
ADOBE SYSTEMS INCORPORATED: BUSINESS OVERVIEW
129
FIGURE 86
ADOBE SYSTEMS, INC.: SWOT ANALYSIS
131
FIGURE 87
COGNIZANT: BUSINESS OVERVIEW
132
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17
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
FIGURE 88
COGNIZANT: SWOT ANALYSIS
133
FIGURE 89
HUBSPOT INC: BUSINESS OVERVIEW
135
FIGURE 90
IBM SILVERPOP: BUSINESS OVERVIEW
137
FIGURE 91
IBM SILVERPOP: SWOT ANALYSIS
139
FIGURE 92
MARKETO: BUSINESS OVERVIEW
140
FIGURE 93
ORACLE: BUSINESS OVERVIEW
143
FIGURE 94
ORACLE ELOQUA: SWOT ANALYSIS
145
FIGURE 95
SALESFORCE: BUSINESS OVERVIEW
146
FIGURE 96
SALESFORCE: SWOT ANALYSIS
148
FIGURE 97
SAS: BUSINESS OVERVIEW
149
FIGURE 98
TERADATA APRIMO: BUSINESS OVERVIEW
151
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18
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
SAMPLE TABLES TABLE 1 MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY APPLICATION, 2014–2019 (Y-O-Y %) Application
2015
2016
2017
2018
2019
Campaign Management
XX
XX
XX
XX
XX
E-mail Marketing
XX
XX
XX
XX
XX
Mobile Application
XX
XX
XX
XX
XX
Inbound Marketing
XX
XX
XX
XX
XX
Lead Nurturing and Lead Scoring
XX
XX
XX
XX
XX
Reporting and Analytics
XX
XX
XX
XX
XX
Social Media Marketing
XX
XX
XX
XX
XX
Others
XX
XX
XX
XX
XX
Total
XX
XX
XX
XX
XX
Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis
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19
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
TABLE 2 REPORTING AND ANALYTICS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)
End User
2014
2015
2016
2017
2018
2019
CAGR (2014–2019)
SMBs
XX
XX
XX
XX
XX
XX
XX
Enterprises
XX
XX
XX
XX
XX
XX
XX
Total
XX
XX
XX
XX
XX
XX
XX
Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis
TABLE 3 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
Region
2014
2015
2016
2017
2018
2019
CAGR (2014–2019)
NA
XX
XX
XX
XX
XX
XX
XX
Europe
XX
XX
XX
XX
XX
XX
XX
APAC
XX
XX
XX
XX
XX
XX
XX
MEA
XX
XX
XX
XX
XX
XX
XX
LA
XX
XX
XX
XX
XX
XX
XX
Total
XX
XX
XX
XX
XX
XX
XX
Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis
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20
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
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21
Marketing Automation Software Market
TC 2819
- Global Forecast to 2019
RELATED REPORTS ďƒ˜ WEB ANALYTICS MARKET By Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) http://www.marketsandmarkets.com/Market-Reports/web-analytics-market-17338173.html
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