Sodium Reduction Market Global Trends & Forecasts to 2018 - Market Revenue Sodium reduction ingredients are a part of a budding market which has a long way to go in order to fulfill its huge potential. In light of the recent market developments in this segment, there is considerable scope for capitalizing on the growing demand for low-sodium food products in many countries across all applications areas. Due to the nascent nature of the market, coupled with the availability of an array of alternative solutions that food and beverage manufacturers can adopt to achieve sodium reduction in food products, there is no one specific market player leading the market. Numerous players are jostling for market presence in this segment, with companies such as Cargill (U.S.), Jungbunzlauer (Switzerland), Purac (The Netherlands), Dr. Paul Lohmann (Germany), Innophos (U.S.), and Royal DSM (The Netherlands) venturing into providing sodium reduction solutions to the food and beverage industry. At the same time, players such as NTC Flavors (Switzerland), Smart Salt (U.S.), and Nu-Tek Salt (U.S.) are the leading innovators in the current market scenario. These companies are working aggressively towards coming up with commercially viable solutions having strong taste and functional profiles through dedicated R&D efforts in this field. Thus, the race to control a major share of the market makes this a highly dynamic and evolving industry. Accordingly, the development of new products to cater to a wide span of applications areas with minimum compromise on the taste and consumer experience is the most prevalent strategy followed by the market players. An analysis of the recent product launches by the players suggests that potassium chloride and other mineral salts, which have the potential to replace sodium chloride in a 1:1 ratio, are used by many food and beverage manufacturers as preferred solutions. The use of flavor enhancers can mask the undesirable metallic notes associated with the mineral salts, while adding to the consumer experience by enriching the taste of the food products. The current trend is to provide customized, application-specific blends which are tailored to a formulators recipe compatibility. http://www.marketsandmarkets.com/Market-Reports/sodium-reduction-ingredients-market-1216.html
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